You may have heard the saying that 80% of your profits come from 20% of your clients. You could also say that 80% of your new clients come from 20% of your existing clients. This is commonly called the Pareto Principle. I have found that this is the fastest way to get new clients. When I reach out to my past or existing clients and ask them for referrals or new client introductions, I always come away with at least one new client and 2 new leads from that original inquiry. This is a reminder to myself as much as to you! The fastest way to get new clients is to reach out to my current clients and ask for referrals, reviews, and testimonials.
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