The Trading Post

Trader Stu shares strategic approaches for blending trade and cash to maximize business revenue and expand customer reach with real-world examples from new members. 

• Combining trade with cash transactions creates a powerful marketing strategy that preserves cash while driving new business
• Birch Run Speedway uses trade for ticket sales while keeping concessions, merchandise, and sponsorships cash-only
• Customer...

The Trading Post podcast unlocks the secret formula to transforming business cards into profitable relationships using a simple, measurable strategy that works at any networking event.

• Approach networking events with the "40 card challenge" - emptying your left pocket of business cards while filling your right pocket with prospects
• Most people fail at networking because they collect cards but never follow...

We dive into the reality of using LinkedIn for lead generation and why audio content might be making a surprising comeback while video content becomes less effective for busy professionals.

• LinkedIn claims 80% of B2B leads originate there, but regional businesses may find better results on local platforms like Alignable
• AI-powered prospecting shows 30% higher conversion rates when properly implemented
• Video c...

We reflect on the journey of podcasting and content creation, comparing it to gardening where growth happens invisibly at first but eventually blossoms with patience and persistence.

• Recently reached milestone of 25 podcast episodes
• Importance of properly crediting sources in podcast content
• Growth in podcasting takes time, just like plants need weeks to emerge from soil
• Most "overnight successes&q...

Staying consistent with podcasting becomes especially challenging during summer months when family obligations, home repairs, and world events compete for attention and energy. 

• Summer creates unique challenges for content creators with disrupted routines and family priorities
• Home repairs and family health issues can quickly derail a podcast schedule
• World events and news cycles create additional distraction...

We explore the top 10 ways to engage podcast listeners while sharing insights from personal experience in the podcasting world. The discussion reveals why authenticity trumps production quality and how building community can transform your podcast marketing strategy.

• Ask for feedback and reviews once you've built an audience beyond family and friends
• Encourage listeners to share your podcast on social media pl...

Michigan's new regulations prohibit using AI voices for B2B appointment setting beginning January 2025, with violations resulting in fines up to $1,500 per occurrence. Learn how AI is transforming podcasting while creating legal challenges for marketers and existential questions for content creators.

• Michigan businesses cannot use AI voices for B2B appointment setting starting January 2025
• TCPA requires prior ...

Podcasting offers a distinctive advantage in today's AI-saturated digital landscape, creating an authentic connection between businesses and their audience that algorithms can't replicate. We explore how this medium transforms cold outreach into warm leads while establishing you as an authority in your field.

• Building trust and authority by consistently sharing valuable insights about your industry
• Transf...

I share my journey exploring AI tools to automate cold calling and appointment setting for business development while maintaining personal connection with clients. The quest to multiply my sales efforts across multiple counties without hiring additional staff has led to testing innovative solutions that could revolutionize how small businesses approach growth.

• The continuing importance of cold calling for business develo...

Trader Stu explores the challenges of post-layoff entrepreneurship and shares exciting news about being featured in an upcoming apocalyptic survival video game called "Get Prepped."

• Being featured as a trader character in "Get Prepped," an apocalyptic survival video game releasing this winter
• Average gamer today is in their 30s with disposable income - not just teenagers
• The Michigan Renai...

We explore how to transform your yard from a money drain into an income-generating asset through innovative gardening approaches and direct sales to restaurant chefs.

• Modern properties now cost money rather than generate income, from expensive driveways to high-maintenance lawns
• Microgreens business proved unprofitable at farmers markets due to hidden labor costs and time commitment 
• "Cut-and-come-again&...

I've landed my first podcast sponsorship with the Michigan Renaissance Festival and will be recording commercials for them through September. This milestone comes while I'm still recording from my car and figuring out audio settings.

• Received VIP/media passes for August 13th networking event before the festival opens
• Might conduct my first podcast interviews with Renaissance Festival performers
• Plan...

A decade-long dream finally materializes! After years of creating content and navigating the ups and downs of podcasting, the Trading Post podcast has secured its first official sponsorship deal. This unexpected milestone arrived suddenly, catching me off guard despite having uploaded only 11-12 episodes total with sometimes months between releases.

The sponsorship opportunity involves exchanging airtime or mentions for ti...

The Trading Post podcast explores how to leverage AI tools like Perplexity to transform business networking follow-ups and stand out from competitors who rarely capitalize on their business card collections. We demonstrate a systematic approach to turn networking connections into meaningful business relationships through strategic AI utilization.

• Using Perplexity AI to research businesses from collected business cards

The podcast downloads quadrupled after experimenting with posting twice weekly, proving that consistency is key to building an audience. Finding the right recording environment is crucial for maintaining authenticity and quality.

• Car recording provides surprisingly good acoustics with all the soft surfaces absorbing sound
• Holding off on podcast marketing during early experimental phase allows freedom to try differe...

https://linktr.ee/traderstu

Networking remains vital for small businesses even in the digital age, with many entrepreneurs overlooking the power of face-to-face connections that lead to genuine business relationships. Trader Stu shares his comprehensive checklist of networking opportunities that business owners should consider, from traditional organizations to digital platforms and organic encounters.

• Chambers of Commerc...

The Trading Post podcast explores how Jeff Bezos's Amazon business principles can be applied to successful podcasting strategies. Drawing parallels between Bezos's customer obsession approach and podcast audience engagement, this episode reveals how consistency, patience, and innovation drive growth in both realms.

• Comparing the evolution of SEO to the rising importance of podcasting for business promotion
...

Podcasting success isn't measured in downloads alone but in consistency, authenticity, and passion for your subject matter. The journey of building an audience requires patience and realistic expectations about growth.

• Don't get discouraged by low download numbers when starting out
• Comparing yourself to established podcasters like Joe Rogan is unrealistic as they started with existing audiences
• Curr...

I accidentally created a solution for parent entrepreneurs struggling to balance networking events with family responsibilities by launching a family-friendly business networking group. The experience revealed how many business owners need ways to grow professionally without sacrificing precious time with their children.

• Found that traditional networking events force parents to choose between business growth and family t...