In our final special of the SWCHBAK Chronicles limited series, Michelle Johnson is joined by Cody Taylor and Alan from Death March Running Company. Based out of Colorado, they share their humorous and inspiring journey into the world of ultra-running. The conversation covers the origins of Death March Running, their experiences pacing and crewing, and the significance of community in the sport. The episode also highlights Michelle's recent venture, Switchback Collective, a shop featuring women-owned brands. With stories of races, training, and the inevitable hardships, this episode celebrates the spirit and camaraderie of the ultra-running community.
00:00 Introduction and Guest Overview
01:39 Matcha Addiction and Coffee Shop Woes
02:53 Introducing Cody and Alan from Death March Running Company
04:14 Switchback and Death March Collaboration
05:37 The Importance of Quality and Small Business Values
07:53 Trail Running Community and Partnerships
12:28 The Birth of Ultra Running Passion
16:43 The Magic and Misery of Pacing
27:15 Getting into Ultra Running
28:07 The Birth of Death March Running Company
31:01 Creating Unique Running Gear
32:22 Challenges and Triumphs of Running a Business
37:33 The Running Event Experience
41:06 Switchback Collective: A Women-Owned Business
47:32 Balancing Business and Running
55:59 Closing Remarks and Future Plans
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