August 25, 2025 • 27 mins
Jim is an international leading expert in subconscious personal transformation and has been featured as a speaker alongside 100s of fellow industry leaders, as well as being recognized in Forbes, INC and Entrepreneur magazines.
Jim merges brain-based science, transformational, psychology and ancient wisdom to help people all around the world explore personal evolution and to live better lives.
He’s created dozens of programs and is most recognized for creating the life changing subconscious Transformational Coaching Program and he is the host of top ranked Transform Your Life From The Inside OutPodcast.
In This Episode
The Trauma Therapist PodcastJoin my email list and receive podcast updates and other news: https://bit.ly/3LuAG2i
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Jim merges brain-based science, transformational, psychology and ancient wisdom to help people all around the world explore personal evolution and to live better lives.
He’s created dozens of programs and is most recognized for creating the life changing subconscious Transformational Coaching Program and he is the host of top ranked Transform Your Life From The Inside OutPodcast.
In This Episode
- Jim’s website
- Jim’s podcast
- Socials:
The Trauma Therapist PodcastJoin my email list and receive podcast updates and other news: https://bit.ly/3LuAG2i
Listen to all Trauma Therapist Podcast episodes here: https://bit.ly/3VRNy8z
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-trauma-therapist--5739761/support.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to the Trauma Papist podcast. My name is Ga Macpherson.
I interview incredible people who've dedicated their lives to helping
those who've been impacted by trauma. Here we go, So five, four, three,
two and one are folks. Welcome back to the podcast.
Very excited to have as my guest today. Jim four ten.
Jim welcome, Thank you.
Speaker 2 (00:21):
For the invitation. I'm really glad to be here today.
Speaker 1 (00:24):
Awesome So. Jim is an international leading expert in subconscious
personal transformation and has been featured as a speaker alongside
hundreds of fellow industry leaders, as well as being recognized
in Forbes, Inc. And Entrepreneur magazines. He emerges brain based science,
transformational psychology, and ancient wisdom to help people all around
(00:45):
the world explore personal evolution and to live better lives.
He's created dozens of programs, and he's most recognized for
creating the life changing Subconscious Transformational Coaching program. He's also
the host of the top rank Transform Your Life from
Inside Out podcast. Jim, Welcome to the podcast.
Speaker 2 (01:05):
Thank you again. I'm glad to be here. I'm sure
we're going to have some fun today.
Speaker 1 (01:08):
Help. Yeah, looking forward to it, Yeah, I said before
before we get going share with the listeners where you're
from originally and where you are currently?
Speaker 2 (01:17):
You mean emotionally or location? No, physically physically, Yeah, I
wasn't sure. Originally from South Texas where I grew up,
lived many years in Dallas, New York City, Atlanta. I
live in Sedona, Arizona right now. I've been here six
years full time. I as far as I know, this
is going to be the last place that I land
(01:38):
in this lifetime. I enjoyed here. It's a nice, little, quiet,
quaint place.
Speaker 1 (01:43):
Awesome. So let's start. How I mean, your bio is
very interesting, dynamic, broad, a lot of experiences. How did
you get into this into this field?
Speaker 2 (01:58):
Long story, very very short, and very quick because there's
a lot of things we want to talk about. Back
in the early nineties, I literally had money out of college.
I graduated eighty seven. I had money. I worked through college.
My parents gave me some money. I wanted to invest it.
I invested it with the guy that I didn't know
was a con man who went to prison twice after that,
but I had he literally bankrupted me. I could literally
(02:19):
I was riding a bus, I had no money, no credit,
no nothing. I mean, I trusted the guy, typical con man,
great con man, and I'm like, how do people come
back from this? And so I started studying motivational stuff
zig Ziggler, Brian Tracy, all that back in the nineties.
It sounded good, but I didn't feel any better and
I wasn't making any progress. Then I started studying neuro
(02:41):
linguistic programming NLP, which is what we have different audiences,
mutual friends, Tony robbin Juss he calls it something different,
but neuro linguistic programming. And I was still looking for more.
And then I discovered hypnosis, and I actually worked for
three years at the hypnosis and so to to New
York City, and I recognized how powerful the mind is
(03:03):
when I was doing that, which I still do to
a different degree. I teach it. I don't do it anymore,
but throwing it into the mix. My brother in law,
my sister's husband, is a real shaman like you'd find
in the Amazon. So that's where all the ancient wisdom
and the mind and the energy and all that comes in.
And then the practical application is the brain science which
(03:24):
I've learned over the years, which I tie in to
how we create our habits, how the brain, how the body,
old trauma, the brain, neural pathways, all this kind of stuff.
So it's kind of a mix that happened by accident
over the decades.
Speaker 1 (03:38):
So when you were out of college, you said you
had some money, How did you get hooked up with
this person.
Speaker 2 (03:44):
Many years ago? It was, you know, a great question
no one's ever asked me. That is, you know, back
in the late eighties, you read the newspaper for opportunities.
You know, we didn't have the Internet, and there was
this guy that advertised as a former professional athlete, and
he was well known in Texas, very well known. So
I knew the name. I didn't know he was in
the ad, but I responded to the ad. I met him.
(04:04):
I knew the name, and I'm like, this guy's famous,
he's not going to be a con man. Come to
find out, he's running a Ponzi scheme. So and he
and I. He's such an ultimate con man and so
likable that we became friends. And I liked the guy,
and then I just kept giving him money and money,
and he promised all these returns and returns and I'll
let it roll over and all this kind of stuff.
(04:26):
Greed got the best of me. I literally he took
everything I mean had, I literally was starting over from
riding the bus, sleeping on friends couches.
Speaker 1 (04:36):
So as a result of that, aside from losing all
of your money, was it, Oh my god, how the
hell did this happen to me? How could I have?
What was I not seeing? What do I need to improve?
What was the thinking that led you to learn more
and quote unquote better yourself in a sense?
Speaker 2 (04:57):
Great question. Partly it was I didn't get into a
whole lot of shame or blame. I was like, you know,
you probably saw clues, but you ignored them because you
were more interested in the money he was telling you
you could make and all these kind of things. But
what rolls into this is I grew up poor. I
grew up on a small Texas farming community. So when
I met this guy, I mean, he took me to
(05:18):
play golf with one of his friends, Willie Nelson. He
was friends with, you know, a former NFL player named
Earl Campbell. We used to hang around all these people
that were friends. He is Carrie Bradshaw, people like that.
At this point, so I was in that world with him,
and I never thought, how can he not be real
when he's with all these people?
Speaker 1 (05:37):
But he was a.
Speaker 2 (05:38):
Fake and he literally scammed me. I recognized it early
on that I thought I was getting scammed. I created
distance between us, someone like I need to get away
from this guy. I lived in Houston, I moved to Atlanta,
started waiting tables, had an old beat up car, and
started building from there in nineteen ninety two, which has
brought me to where I am today.
Speaker 1 (05:57):
And so, what was the thing? What did you want
to build? What was it?
Speaker 2 (06:02):
I didn't know what I wanted to build, but I
had a degree in political science and psychology, and I'm
a very determined person. I ended up getting an offer
to work at the Carter Presidential Center, the executive offices
of Jimmy Carter. It didn't go where I wanted it
to go. So I started waiting tables and saying, I've
got to figure out what to do with my life.
Early nineties, and I got interested in professional speaking. And
(06:23):
I'm moving really fast. Normally I don't move this fast,
but I know we're on a time frame. So I
got interested in professional speaking, and I just started meeting
people who were influential in the industry. And then I
just started. I'm a learner, I'm a grower. I started
building my skills, got better and better, ended up in
New York City, worked there for four years at the
Hypnosis Institute. And since that time, twenty five years ago,
(06:45):
I've just done my own programs.
Speaker 1 (06:49):
Talk a little bit about hypnosis. What about that allured you?
What was the attraction.
Speaker 2 (06:56):
Power of the mind? How to use this subconscious mind?
Because I'd always followed for many years, I'd read things
about power of the mind and healing and mind body,
you know, healing and all this kind of things. So
I knew that it was real, and I did a
lot of research on it and this, that and the other,
and I'm like, I want to learn how to better
manage this being mentally and physically. So, for example, I'm
(07:22):
sixty years old and in twenty twenty five years ago,
I had the same year doctors don't know why. I
had a stroke and a heart and heart failure the
very same year. I'm perfectly well today, so I know
how to heal. And I've always been fascinated by I
wouldn't say highest human potential, but how to use more
(07:43):
of your potential that's inborn, because I've seen some amazing things,
and I'm like, how do I emulate that?
Speaker 1 (07:51):
When you were at the Hypnosis Institute, was it hypnosis
that you were having done to yourself? Was that the
product says it? Was it how to quote unquote hypnotize
others well others?
Speaker 2 (08:03):
Because I'd already out there, already had a decade of
experience learning neubro linguistics and hypnosis. And actually, when I
moved to New York City, I took a corporate job
chasing money again, making four hundred thousand bucks a year
back in twenty twenty. I hated the corporate job. I
quit a month later. I just didn't like it, and
(08:24):
I didn't have a job in New York City. And
I went to a weekend seminar and I'm like, this
looks really interesting on hypnosis. I went, I met the
people and the boss, the wife who owned it. They
asked me to do a little presentation at the event.
That night, They're like, let's go to dinner. They're like,
you're really good at this. Do you want to come
work with us? I'm like, yes, I do. And that
was three years and then I've just built okay, But
(08:46):
where it really went is I had a vice president
from Goldman Sachs and he said, Jim, He goes, how
in the hell did I listened to you for thirty
minutes and I stopped smoking? He goes, what did you
do to me? And he goes, can you teach me
how to do that with my high networth clients to
make them easier to work with? I'm just grabbing a
piece of paper. Sorry, I said, sure. Now, I didn't
(09:07):
know that I could, but I'm like, yes, I know,
I can do it. So I started teaching how to
use ethically persuasion and influence in the business world. And
then what I found is back ten years ago, a
good friend of mine it's massive on the internet, said Jim,
your heart and your passion is in transformation and spirituality.
You're doing the wrong thing, dude. And so I started
(09:29):
what I'm doing now full time. I just dove into
it very first year. It took off like a rocket ship.
That's what I've been doing now for ten years. Transformation,
all right, So.
Speaker 1 (09:39):
Let's talk about that.
Speaker 2 (09:41):
Sure.
Speaker 1 (09:43):
So when you say this is what you're doing your coaching,
You've developed this coaching program.
Speaker 2 (09:48):
Correct, it's an immersion program. Most programs. I don't mean
to knock anybody world different, playing our little roles in
the world. But you go to Tony Robbins, let's say,
for four days or whoever. You go to four or
five day event and it's all what I call surface
level information, meaning it's all conscious like you're reading a book.
What we do in my programs, it's a thirteen week
(10:10):
immersion where I work with people every single week. There's homework,
there's assignments, daily coaching to immerse them in the process
of change over the course of ninety days, to rewire
the brain.
Speaker 1 (10:23):
Okay, so specifically, give us some specifics about what you do.
How would you work with me, let's say, to what
let go of my limiting beliefs or fill in the black.
Speaker 2 (10:39):
Yeah, a bigger going, more macro than micro. So here's
the thing. Most people don't recognize that they are. And
this is a word that I use intentionally, and I
give broader examples when I've got more time. But we
all have been indoctrinated since the time we popped out
of the wound. If you're Jewish, it's because you've been
(11:00):
indoctrinated into that now you might have converted later or
Catholic or American or Australian or this or that. So
we're indoctrinated when we're born with our religions, our society,
our cultural norms, our cultural beliefs, and our socioeconomics. So
we learned that and then it becomes a habit, and
then that habit becomes part of our self identity, meaning
(11:23):
I identify as an ex YZ type of person. So
because I identify it with that, that's what I do.
And because that's what I do, that's what I have.
Speaker 1 (11:33):
Or that's what I believe. I'm sorry, or that's what
and or that's what I believe, that's who I am.
Speaker 2 (11:39):
Correct. Well, we go from environment to behaviors, to skills,
to believes to identity, and the subconscious identity drives everything
that we think, we do, we act, everything. So whatever
we have in life is a reflection of the identity,
and I definitely want to make sure we talk about
(12:00):
that as it relates to trauma and our time together.
But whatever we identify as subconsciously, we automatically do, whether
it's health, money, relationships, or whatever.
Speaker 1 (12:15):
Yeah, so let's talk about where trauma and how trauma
comes into this. Sure, trauma in terms of beliefs, trauma
in terms of identity. I mean, that's certainly a big thing.
I think with a lot of people who've experienced briarian
types of trauma, how do you work with that?
Speaker 2 (12:38):
Quote unquote pathways to go here? A lot of things
that I say are not real popular, but when people
research it, they're like, Okay, now I can see what
you're talking about. I've had people attack me when I
say that. I think, let me, let me finish my
thought here, and know you will. But people thinking and
listening when I think Alcoholics Anonymous is destructive, and people say,
what do you mean? It's destructive? It helps people get sober.
(13:01):
They've only got a five to eight percent success rate
and a ninety two to ninety five percent failure rate.
Why because when you go to Alcoholics Anonymous, the mantra
is I'm an alcoholic. I'm an alcoholic. So then what
happens is that becomes part of your identity. Now you're
set up for a lifetime with being an alcoholic. But
I don't want to be an alcoholic, and now you've
(13:22):
got a self identity struggle. So the way that I approach.
This is when it comes to the trauma, how do
you identify with the trauma? But what a lot of
people do, and this is where it gets controversial for
some people, but it's also an epiphany. Is I had
a client one time and she goes, I'm sixty five
years old. I can't form healthy relationships with men. I said,
(13:45):
how come? She said, my therapist told me because I'm
the daughter of an alcoholic, so I learned as a
child I can't form healthy relationships. I said, when did
that therapist tell you that? She goes, fifteen years ago?
I said, when's the last time you saw your father?
She said forty five years ago. And I said, wait,
let me understand. You're carrying a belief system from fifteen
(14:06):
years ago from a therapist that could have been wrong,
that you learned forty five years ago, and you're living
in that trauma. And she goes, oh my god. But
what she did was is she learned to identify with
the trauma, and the trauma actually gave her a meeting
because she had an identity and she lived in that identity.
(14:26):
Does that make sense?
Speaker 1 (14:27):
It makes a lot of sense. And I'm just thinking
when we talk about trauma. You know, there's a lot
of people have different ways of managing, of course, but
it's not uncommon for people to think of themselves as
a survivor. Right, I'm a survivor and trying to move
on in the world from that standpoint. So yeah, my.
Speaker 2 (14:55):
Observational opinion is that you can't move on. It's like
trying to still second base when your photo is on
first base. Because if you're saying I am a trauma survivor,
if you observe people, and I know you do for
a living, their whole reality is wrapped up in that
survivorship of what happened many years ago, and they can't
move on because they're held by the identity of being
(15:18):
the survivor. You got to let that go. But the
shaman I work with, as I said, he'd be the
kind of shaman you would find in the Amazon, a
real shaman, not somebody just calling themselves a shaman. He's
the real deal. And I've never heard you mentioned trauma
one time in twenty eight years. His take is, and
(15:39):
this is where I live from. Every single thing that happens,
no matter how bad or how good happens, so you
can grow and evolve energetically and spiritually, so everything that
happens is a blessing. Learn your lesson, let it go
and move on. But most people want to hold the
trauma because of their anger, their shame, their guilt, or
fear whatever. They want to hold it when it comes
(16:02):
to like situations we're talking about abuse or whatever.
Speaker 1 (16:06):
Well, I would even add to those reasons that a
lot of people hold on to it because it's what
we're kind of taught to do. It's societally speaking, this
is how we deal with or treat trauma. We identify
as a survivor, some as a victim. But just to
(16:27):
be clear for those listening, you're not talking about dismissing
the trauma or negating the trauma or not treating it.
I just want to put that out there so because
people might be thinking whatever.
Speaker 2 (16:41):
Let me add something here from the National Institute of Health,
because there are different kinds of trauma. Number one, hypnosis
is medically scientifically proven to help people literally let go
of things, rewire the brain, shift unconscious thinking. This is
not an opinion at Harvard, Stanford, Yale, Columbia, the Mayo Clinic,
National Institute of Health. Then we have trauma like people
(17:03):
that have been in wartime like Afghanistan and different things.
I mean, they've got significant trauma. The National Institute of
Health has done research and realized that you can eliminate
or alleviate trauma like that using hypnosis. This is I mean,
people can find this all over the internet. It is
(17:24):
medically medically proven. So no, you don't want to actually
negate the trauma. You don't want to just dismiss it.
You want to obviously experience it. You want to process
it and then let it go. But as you said,
and this is completely defensible, we learn how to work backwards.
If that were not true, we would not have eighty
(17:45):
percent of the population everweight, we would not have eighty
percent of the population living paycheck to paycheck. We would
not have all these things we have happening in the world.
It's because we learned to function backwards against the way
the brain works.
Speaker 1 (18:00):
I'm just remind everyone I'm speaking with Jim Fourton. We're
talking about transmissional growth right now, we're talking about hypnosis.
For those listening who maybe think they know what hypnosis is,
how would you define it? How would you describe it?
Speaker 2 (18:17):
You ever been driving before and you're so in your
head you almost miss your exit. That's hypnosis. We go
into it all day long. It's a natural state of being.
It's not watched a little watch and you're gonna collect.
That's stage hypnosis, and that is real, but that's not
what it is. Hypnosis literally is literally taking anything that
(18:39):
you hear and substituting it, doing it so much you
make it your own belief system. That is hypnosis. So,
for example, hypnosis would be many people say the F word,
I'm so fat, I'm so fat, I'm so fat, I'm
so fat. That's literally autosuggestion and programming yourself. That in
itself is as self hypnosis. But there's also trance where
(19:04):
you sit back, you listen to an audio, guided imagery, etc.
Hypnosis is when we drop down into what's called theta
brainwave state alpha and theta. Right now everyone listening is
in beta, and when you're asleep you're in delta and gamma.
So when the brainwaves slow down, the analytical mind relaxes,
the subconscious mind now is more apt to take suggestion.
(19:28):
So it's a natural state that we go in and
out of all day long, but people are afraid of it.
Because they think it's some kind of parlor trick or
carnival trick. It's not. It's endorsed by Harvard, the Mayo Clinic, etc.
Speaker 1 (19:42):
So in terms of let's say, well, anyone listening to this,
how might they benefit from this, whether they're a therapist
or a consumer or a student, how do you invite
them to to and how would they benefit from what
(20:02):
you're doing, what you're teaching. Programs you have.
Speaker 2 (20:06):
We just did what's called the B do have program,
and the B do have program is you've got to
be before you can do, before you can have. Most
people live life backwards. They live have to be. Example
would be if I have or had more money, then
I could I could build, I can hire help at
my business, and if I hired help, then I could
be successful. But because they never have the money to
(20:26):
hire the help, they never hire the help. Therefore they
never have the success they want. Where we have to
work from is because we are human beings, not human doings.
And how must I be at a subconscious level? And
I talk a lot about this on my podcast, which
is one of the it's on the top one tenth
(20:47):
and one percent of podcast in the world. Millions of
downloads where I talk a lot about B do Have.
We just did a B do Have series. We closed
the doors on it yesterday today, We'll do it again
end of the year. But I talk a lot of
this on the podcast.
Speaker 1 (21:02):
When people are thinking about learning about hypnosis. What are
some of the you mentioned people? A lot of people
think it's a parlor trick. What are some of the
challenges that people come up against?
Speaker 2 (21:16):
It's all internal. Nine times out of ten, The number
one thing I've always heard over the years is number one.
They don't know anything about hypnosis. And then they will say, well,
I don't think I can be hypnotized, Are you kidding?
You're in hypnosis all day long. If somebody tells you
something and you buy it and believe it automatically, that
is hypnosis. It happens all day long. We're seeing it
(21:38):
in political movements in the United States right now. That
is hypnosis. So the number one block to it is
that people thinking they can't be hypnotized. Now formal hypnosis
like trance, Stanford Institute of Mind Brain Research said like
seven percent of the people just don't get benefit from trance,
meaning ninety three percent of people do but my workaround
(22:01):
is okay that if you don't get benefit from trance,
use auto suggestion, which was doctor Emil Kuei introduced us
to that back in the eighteen hundreds. And every day
and every way, I'm getting better and better. Every day
and every way I'm getting better and better. That's where'reprogramming
the brain, because it's creating neural pathways in the brain,
and the brain automatically responds to the neural pathways.
Speaker 1 (22:23):
So are you saying, that's just like what affirmations the
power of affirmation?
Speaker 2 (22:28):
Was yes, but most people do affirmations wrong. They do
them only auditorially, and that's left brain analytical. The language
of the subconscious mind, and part of the brain is
visual and imagery. Einstein said, your imagination is your preview
of life's coming attractions. William James, father of American psychology,
said very much the same thing. Basically, what you imagine
(22:51):
over and over and over again creates neural pathways in
the brain. These neural pathways are called habits. These habits
turning the behaviors, behaviors turning the outcomes. So what you
imagine over and over and over again, you're literally programming
your brain literally. I mean this is science. You can
(23:12):
look this up. It's neuroplasticity. There's tons of research on this.
Speaker 1 (23:17):
So we have to basically get our shit together from
the moment we wake up. We have to be what
surrounding ourselves with? What positivity affirmations?
Speaker 2 (23:33):
Would I wouldn't put it like that. I would put
and I understand that comment. I would look at it
more as I'm going to just say something in my
language because I want to give people listening something free
when we're done. It's a nine day challenge. We've had
thousands of people go through it. It's free and I'll
tell them where they can go download it. But we
(23:54):
have to know ourselves, and I'm just gonna say my language. Yeah,
we have to know ourself as God. I don't mean
by religion. I mean science has proven this. If you
did not have consciousness running through your body, you would
be a dead bag of skin no eeg no ekg.
Consciousness is physics. We are all consciousness. Consciousness is non local.
(24:20):
Science proves that as well. So we have to know
ourselves as I don't mean analytically thinking, but as conscious
be ings. What does it mean to even be As
a result, of being. You are a creator. You've created
everything you have and you don't have in your life
as a result of your consciousness and your being. So
(24:44):
it's not about the you know, kumbayah, feel good today,
I look pretty, I look at It's not that, it's
knowing yourself at a deeper level. Saint Jermaine once said,
if humans knew the way the universe or they would
cease to believe in miracles. So when we know the
true power, we have no raw raw But in terms
(25:08):
of consciousness, pretty much anything we want starts becoming possible
for us. So it's about knowing yourself, not about moncras
and not about different things, but knowing you can heal,
knowing you can create, knowing you can change, knowing you
can release.
Speaker 1 (25:26):
So in terms of so, what are you talking about
us becoming more educated about possibility, potentiality or what aware?
Speaker 2 (25:38):
Aware, aware, and conscious like right now, pretty much everyone
listening is not even conscious of the fact that they're
conscious until I bring to their attention that they are conscious,
consciousness and their conscious because they can think. So we
have to recognize the only reality, and this is science.
(25:58):
The only reality is consciousness. Consciousness is what creates everything.
Everything on this planet, whether it be my phone, this pin,
this water bottle, this notepad, this computer, everything is all
created from consciousness. Your bag of skin, this container you're in,
your glasses, it's all consciousness. It all comes from what
(26:21):
maybe in religion they say God, science says the quantum field,
the quantum dimension. It's consciousness. When we recognize and we
start to learn that power, we start then recognizing we
have access to that power. That's what I mean.
Speaker 1 (26:37):
Well, okay, by the.
Speaker 2 (26:38):
Way, this free gift will teach people that.
Speaker 1 (26:41):
Okay, well, let's kind of wind down here. Your first
of all, your your program is you said it was
ninety days and then for.
Speaker 2 (26:50):
The Transformational Coachiness Program, which we just opened the doors
and close the doors till late in the year. But
we always have things going different kinds of program.
Speaker 1 (27:00):
Okay, so give us the thumbnail of what you're offering
here for.
Speaker 2 (27:06):
The Yeah, this was basically it was called the b
TO Initially it was called the Bee Do Have Challenge.
But you've got to be before you can do, before
you can have. But people think, Okay, I've got to
be committed or I've got to be this. No, no,
we go deeper, what does it even mean to be
to be a human be ing? And we dig deep
(27:28):
on that and we go through that.
Speaker 1 (27:30):
Jim, fascinating and inspiring. Thank you so much, all right,
take care,
Welcome to the Trauma Papist podcast. My name is Ga Macpherson.
I interview incredible people who've dedicated their lives to helping
those who've been impacted by trauma. Here we go, So five, four, three,
two and one are folks. Welcome back to the podcast.
Very excited to have as my guest today. Jim four ten.
Jim welcome, Thank you.
Speaker 2 (00:21):
For the invitation. I'm really glad to be here today.
Speaker 1 (00:24):
Awesome So. Jim is an international leading expert in subconscious
personal transformation and has been featured as a speaker alongside
hundreds of fellow industry leaders, as well as being recognized
in Forbes, Inc. And Entrepreneur magazines. He emerges brain based science,
transformational psychology, and ancient wisdom to help people all around
(00:45):
the world explore personal evolution and to live better lives.
He's created dozens of programs, and he's most recognized for
creating the life changing Subconscious Transformational Coaching program. He's also
the host of the top rank Transform Your Life from
Inside Out podcast. Jim, Welcome to the podcast.
Speaker 2 (01:05):
Thank you again. I'm glad to be here. I'm sure
we're going to have some fun today.
Speaker 1 (01:08):
Help. Yeah, looking forward to it, Yeah, I said before
before we get going share with the listeners where you're
from originally and where you are currently?
Speaker 2 (01:17):
You mean emotionally or location? No, physically physically, Yeah, I
wasn't sure. Originally from South Texas where I grew up,
lived many years in Dallas, New York City, Atlanta. I
live in Sedona, Arizona right now. I've been here six
years full time. I as far as I know, this
is going to be the last place that I land
(01:38):
in this lifetime. I enjoyed here. It's a nice, little, quiet,
quaint place.
Speaker 1 (01:43):
Awesome. So let's start. How I mean, your bio is
very interesting, dynamic, broad, a lot of experiences. How did
you get into this into this field?
Speaker 2 (01:58):
Long story, very very short, and very quick because there's
a lot of things we want to talk about. Back
in the early nineties, I literally had money out of college.
I graduated eighty seven. I had money. I worked through college.
My parents gave me some money. I wanted to invest it.
I invested it with the guy that I didn't know
was a con man who went to prison twice after that,
but I had he literally bankrupted me. I could literally
(02:19):
I was riding a bus, I had no money, no credit,
no nothing. I mean, I trusted the guy, typical con man,
great con man, and I'm like, how do people come
back from this? And so I started studying motivational stuff
zig Ziggler, Brian Tracy, all that back in the nineties.
It sounded good, but I didn't feel any better and
I wasn't making any progress. Then I started studying neuro
(02:41):
linguistic programming NLP, which is what we have different audiences,
mutual friends, Tony robbin Juss he calls it something different,
but neuro linguistic programming. And I was still looking for more.
And then I discovered hypnosis, and I actually worked for
three years at the hypnosis and so to to New
York City, and I recognized how powerful the mind is
(03:03):
when I was doing that, which I still do to
a different degree. I teach it. I don't do it anymore,
but throwing it into the mix. My brother in law,
my sister's husband, is a real shaman like you'd find
in the Amazon. So that's where all the ancient wisdom
and the mind and the energy and all that comes in.
And then the practical application is the brain science which
(03:24):
I've learned over the years, which I tie in to
how we create our habits, how the brain, how the body,
old trauma, the brain, neural pathways, all this kind of stuff.
So it's kind of a mix that happened by accident
over the decades.
Speaker 1 (03:38):
So when you were out of college, you said you
had some money, How did you get hooked up with
this person.
Speaker 2 (03:44):
Many years ago? It was, you know, a great question
no one's ever asked me. That is, you know, back
in the late eighties, you read the newspaper for opportunities.
You know, we didn't have the Internet, and there was
this guy that advertised as a former professional athlete, and
he was well known in Texas, very well known. So
I knew the name. I didn't know he was in
the ad, but I responded to the ad. I met him.
(04:04):
I knew the name, and I'm like, this guy's famous,
he's not going to be a con man. Come to
find out, he's running a Ponzi scheme. So and he
and I. He's such an ultimate con man and so
likable that we became friends. And I liked the guy,
and then I just kept giving him money and money,
and he promised all these returns and returns and I'll
let it roll over and all this kind of stuff.
(04:26):
Greed got the best of me. I literally he took
everything I mean had, I literally was starting over from
riding the bus, sleeping on friends couches.
Speaker 1 (04:36):
So as a result of that, aside from losing all
of your money, was it, Oh my god, how the
hell did this happen to me? How could I have?
What was I not seeing? What do I need to improve?
What was the thinking that led you to learn more
and quote unquote better yourself in a sense?
Speaker 2 (04:57):
Great question. Partly it was I didn't get into a
whole lot of shame or blame. I was like, you know,
you probably saw clues, but you ignored them because you
were more interested in the money he was telling you
you could make and all these kind of things. But
what rolls into this is I grew up poor. I
grew up on a small Texas farming community. So when
I met this guy, I mean, he took me to
(05:18):
play golf with one of his friends, Willie Nelson. He
was friends with, you know, a former NFL player named
Earl Campbell. We used to hang around all these people
that were friends. He is Carrie Bradshaw, people like that.
At this point, so I was in that world with him,
and I never thought, how can he not be real
when he's with all these people?
Speaker 1 (05:37):
But he was a.
Speaker 2 (05:38):
Fake and he literally scammed me. I recognized it early
on that I thought I was getting scammed. I created
distance between us, someone like I need to get away
from this guy. I lived in Houston, I moved to Atlanta,
started waiting tables, had an old beat up car, and
started building from there in nineteen ninety two, which has
brought me to where I am today.
Speaker 1 (05:57):
And so, what was the thing? What did you want
to build? What was it?
Speaker 2 (06:02):
I didn't know what I wanted to build, but I
had a degree in political science and psychology, and I'm
a very determined person. I ended up getting an offer
to work at the Carter Presidential Center, the executive offices
of Jimmy Carter. It didn't go where I wanted it
to go. So I started waiting tables and saying, I've
got to figure out what to do with my life.
Early nineties, and I got interested in professional speaking. And
(06:23):
I'm moving really fast. Normally I don't move this fast,
but I know we're on a time frame. So I
got interested in professional speaking, and I just started meeting
people who were influential in the industry. And then I
just started. I'm a learner, I'm a grower. I started
building my skills, got better and better, ended up in
New York City, worked there for four years at the
Hypnosis Institute. And since that time, twenty five years ago,
(06:45):
I've just done my own programs.
Speaker 1 (06:49):
Talk a little bit about hypnosis. What about that allured you?
What was the attraction.
Speaker 2 (06:56):
Power of the mind? How to use this subconscious mind?
Because I'd always followed for many years, I'd read things
about power of the mind and healing and mind body,
you know, healing and all this kind of things. So
I knew that it was real, and I did a
lot of research on it and this, that and the other,
and I'm like, I want to learn how to better
manage this being mentally and physically. So, for example, I'm
(07:22):
sixty years old and in twenty twenty five years ago,
I had the same year doctors don't know why. I
had a stroke and a heart and heart failure the
very same year. I'm perfectly well today, so I know
how to heal. And I've always been fascinated by I
wouldn't say highest human potential, but how to use more
(07:43):
of your potential that's inborn, because I've seen some amazing things,
and I'm like, how do I emulate that?
Speaker 1 (07:51):
When you were at the Hypnosis Institute, was it hypnosis
that you were having done to yourself? Was that the
product says it? Was it how to quote unquote hypnotize
others well others?
Speaker 2 (08:03):
Because I'd already out there, already had a decade of
experience learning neubro linguistics and hypnosis. And actually, when I
moved to New York City, I took a corporate job
chasing money again, making four hundred thousand bucks a year
back in twenty twenty. I hated the corporate job. I
quit a month later. I just didn't like it, and
(08:24):
I didn't have a job in New York City. And
I went to a weekend seminar and I'm like, this
looks really interesting on hypnosis. I went, I met the
people and the boss, the wife who owned it. They
asked me to do a little presentation at the event.
That night, They're like, let's go to dinner. They're like,
you're really good at this. Do you want to come
work with us? I'm like, yes, I do. And that
was three years and then I've just built okay, But
(08:46):
where it really went is I had a vice president
from Goldman Sachs and he said, Jim, He goes, how
in the hell did I listened to you for thirty
minutes and I stopped smoking? He goes, what did you
do to me? And he goes, can you teach me
how to do that with my high networth clients to
make them easier to work with? I'm just grabbing a
piece of paper. Sorry, I said, sure. Now, I didn't
(09:07):
know that I could, but I'm like, yes, I know,
I can do it. So I started teaching how to
use ethically persuasion and influence in the business world. And
then what I found is back ten years ago, a
good friend of mine it's massive on the internet, said Jim,
your heart and your passion is in transformation and spirituality.
You're doing the wrong thing, dude. And so I started
(09:29):
what I'm doing now full time. I just dove into
it very first year. It took off like a rocket ship.
That's what I've been doing now for ten years. Transformation,
all right, So.
Speaker 1 (09:39):
Let's talk about that.
Speaker 2 (09:41):
Sure.
Speaker 1 (09:43):
So when you say this is what you're doing your coaching,
You've developed this coaching program.
Speaker 2 (09:48):
Correct, it's an immersion program. Most programs. I don't mean
to knock anybody world different, playing our little roles in
the world. But you go to Tony Robbins, let's say,
for four days or whoever. You go to four or
five day event and it's all what I call surface
level information, meaning it's all conscious like you're reading a book.
What we do in my programs, it's a thirteen week
(10:10):
immersion where I work with people every single week. There's homework,
there's assignments, daily coaching to immerse them in the process
of change over the course of ninety days, to rewire
the brain.
Speaker 1 (10:23):
Okay, so specifically, give us some specifics about what you do.
How would you work with me, let's say, to what
let go of my limiting beliefs or fill in the black.
Speaker 2 (10:39):
Yeah, a bigger going, more macro than micro. So here's
the thing. Most people don't recognize that they are. And
this is a word that I use intentionally, and I
give broader examples when I've got more time. But we
all have been indoctrinated since the time we popped out
of the wound. If you're Jewish, it's because you've been
(11:00):
indoctrinated into that now you might have converted later or
Catholic or American or Australian or this or that. So
we're indoctrinated when we're born with our religions, our society,
our cultural norms, our cultural beliefs, and our socioeconomics. So
we learned that and then it becomes a habit, and
then that habit becomes part of our self identity, meaning
(11:23):
I identify as an ex YZ type of person. So
because I identify it with that, that's what I do.
And because that's what I do, that's what I have.
Speaker 1 (11:33):
Or that's what I believe. I'm sorry, or that's what
and or that's what I believe, that's who I am.
Speaker 2 (11:39):
Correct. Well, we go from environment to behaviors, to skills,
to believes to identity, and the subconscious identity drives everything
that we think, we do, we act, everything. So whatever
we have in life is a reflection of the identity,
and I definitely want to make sure we talk about
(12:00):
that as it relates to trauma and our time together.
But whatever we identify as subconsciously, we automatically do, whether
it's health, money, relationships, or whatever.
Speaker 1 (12:15):
Yeah, so let's talk about where trauma and how trauma
comes into this. Sure, trauma in terms of beliefs, trauma
in terms of identity. I mean, that's certainly a big thing.
I think with a lot of people who've experienced briarian
types of trauma, how do you work with that?
Speaker 2 (12:38):
Quote unquote pathways to go here? A lot of things
that I say are not real popular, but when people
research it, they're like, Okay, now I can see what
you're talking about. I've had people attack me when I
say that. I think, let me, let me finish my
thought here, and know you will. But people thinking and
listening when I think Alcoholics Anonymous is destructive, and people say,
what do you mean? It's destructive? It helps people get sober.
(13:01):
They've only got a five to eight percent success rate
and a ninety two to ninety five percent failure rate.
Why because when you go to Alcoholics Anonymous, the mantra
is I'm an alcoholic. I'm an alcoholic. So then what
happens is that becomes part of your identity. Now you're
set up for a lifetime with being an alcoholic. But
I don't want to be an alcoholic, and now you've
(13:22):
got a self identity struggle. So the way that I approach.
This is when it comes to the trauma, how do
you identify with the trauma? But what a lot of
people do, and this is where it gets controversial for
some people, but it's also an epiphany. Is I had
a client one time and she goes, I'm sixty five
years old. I can't form healthy relationships with men. I said,
(13:45):
how come? She said, my therapist told me because I'm
the daughter of an alcoholic, so I learned as a
child I can't form healthy relationships. I said, when did
that therapist tell you that? She goes, fifteen years ago?
I said, when's the last time you saw your father?
She said forty five years ago. And I said, wait,
let me understand. You're carrying a belief system from fifteen
(14:06):
years ago from a therapist that could have been wrong,
that you learned forty five years ago, and you're living
in that trauma. And she goes, oh my god. But
what she did was is she learned to identify with
the trauma, and the trauma actually gave her a meeting
because she had an identity and she lived in that identity.
(14:26):
Does that make sense?
Speaker 1 (14:27):
It makes a lot of sense. And I'm just thinking
when we talk about trauma. You know, there's a lot
of people have different ways of managing, of course, but
it's not uncommon for people to think of themselves as
a survivor. Right, I'm a survivor and trying to move
on in the world from that standpoint. So yeah, my.
Speaker 2 (14:55):
Observational opinion is that you can't move on. It's like
trying to still second base when your photo is on
first base. Because if you're saying I am a trauma survivor,
if you observe people, and I know you do for
a living, their whole reality is wrapped up in that
survivorship of what happened many years ago, and they can't
move on because they're held by the identity of being
(15:18):
the survivor. You got to let that go. But the
shaman I work with, as I said, he'd be the
kind of shaman you would find in the Amazon, a
real shaman, not somebody just calling themselves a shaman. He's
the real deal. And I've never heard you mentioned trauma
one time in twenty eight years. His take is, and
(15:39):
this is where I live from. Every single thing that happens,
no matter how bad or how good happens, so you
can grow and evolve energetically and spiritually, so everything that
happens is a blessing. Learn your lesson, let it go
and move on. But most people want to hold the
trauma because of their anger, their shame, their guilt, or
fear whatever. They want to hold it when it comes
(16:02):
to like situations we're talking about abuse or whatever.
Speaker 1 (16:06):
Well, I would even add to those reasons that a
lot of people hold on to it because it's what
we're kind of taught to do. It's societally speaking, this
is how we deal with or treat trauma. We identify
as a survivor, some as a victim. But just to
(16:27):
be clear for those listening, you're not talking about dismissing
the trauma or negating the trauma or not treating it.
I just want to put that out there so because
people might be thinking whatever.
Speaker 2 (16:41):
Let me add something here from the National Institute of Health,
because there are different kinds of trauma. Number one, hypnosis
is medically scientifically proven to help people literally let go
of things, rewire the brain, shift unconscious thinking. This is
not an opinion at Harvard, Stanford, Yale, Columbia, the Mayo Clinic,
National Institute of Health. Then we have trauma like people
(17:03):
that have been in wartime like Afghanistan and different things.
I mean, they've got significant trauma. The National Institute of
Health has done research and realized that you can eliminate
or alleviate trauma like that using hypnosis. This is I mean,
people can find this all over the internet. It is
(17:24):
medically medically proven. So no, you don't want to actually
negate the trauma. You don't want to just dismiss it.
You want to obviously experience it. You want to process
it and then let it go. But as you said,
and this is completely defensible, we learn how to work backwards.
If that were not true, we would not have eighty
(17:45):
percent of the population everweight, we would not have eighty
percent of the population living paycheck to paycheck. We would
not have all these things we have happening in the world.
It's because we learned to function backwards against the way
the brain works.
Speaker 1 (18:00):
I'm just remind everyone I'm speaking with Jim Fourton. We're
talking about transmissional growth right now, we're talking about hypnosis.
For those listening who maybe think they know what hypnosis is,
how would you define it? How would you describe it?
Speaker 2 (18:17):
You ever been driving before and you're so in your
head you almost miss your exit. That's hypnosis. We go
into it all day long. It's a natural state of being.
It's not watched a little watch and you're gonna collect.
That's stage hypnosis, and that is real, but that's not
what it is. Hypnosis literally is literally taking anything that
(18:39):
you hear and substituting it, doing it so much you
make it your own belief system. That is hypnosis. So,
for example, hypnosis would be many people say the F word,
I'm so fat, I'm so fat, I'm so fat, I'm
so fat. That's literally autosuggestion and programming yourself. That in
itself is as self hypnosis. But there's also trance where
(19:04):
you sit back, you listen to an audio, guided imagery, etc.
Hypnosis is when we drop down into what's called theta
brainwave state alpha and theta. Right now everyone listening is
in beta, and when you're asleep you're in delta and gamma.
So when the brainwaves slow down, the analytical mind relaxes,
the subconscious mind now is more apt to take suggestion.
(19:28):
So it's a natural state that we go in and
out of all day long, but people are afraid of it.
Because they think it's some kind of parlor trick or
carnival trick. It's not. It's endorsed by Harvard, the Mayo Clinic, etc.
Speaker 1 (19:42):
So in terms of let's say, well, anyone listening to this,
how might they benefit from this, whether they're a therapist
or a consumer or a student, how do you invite
them to to and how would they benefit from what
(20:02):
you're doing, what you're teaching. Programs you have.
Speaker 2 (20:06):
We just did what's called the B do have program,
and the B do have program is you've got to
be before you can do, before you can have. Most
people live life backwards. They live have to be. Example
would be if I have or had more money, then
I could I could build, I can hire help at
my business, and if I hired help, then I could
be successful. But because they never have the money to
(20:26):
hire the help, they never hire the help. Therefore they
never have the success they want. Where we have to
work from is because we are human beings, not human doings.
And how must I be at a subconscious level? And
I talk a lot about this on my podcast, which
is one of the it's on the top one tenth
(20:47):
and one percent of podcast in the world. Millions of
downloads where I talk a lot about B do Have.
We just did a B do Have series. We closed
the doors on it yesterday today, We'll do it again
end of the year. But I talk a lot of
this on the podcast.
Speaker 1 (21:02):
When people are thinking about learning about hypnosis. What are
some of the you mentioned people? A lot of people
think it's a parlor trick. What are some of the
challenges that people come up against?
Speaker 2 (21:16):
It's all internal. Nine times out of ten, The number
one thing I've always heard over the years is number one.
They don't know anything about hypnosis. And then they will say, well,
I don't think I can be hypnotized, Are you kidding?
You're in hypnosis all day long. If somebody tells you
something and you buy it and believe it automatically, that
is hypnosis. It happens all day long. We're seeing it
(21:38):
in political movements in the United States right now. That
is hypnosis. So the number one block to it is
that people thinking they can't be hypnotized. Now formal hypnosis
like trance, Stanford Institute of Mind Brain Research said like
seven percent of the people just don't get benefit from trance,
meaning ninety three percent of people do but my workaround
(22:01):
is okay that if you don't get benefit from trance,
use auto suggestion, which was doctor Emil Kuei introduced us
to that back in the eighteen hundreds. And every day
and every way, I'm getting better and better. Every day
and every way I'm getting better and better. That's where'reprogramming
the brain, because it's creating neural pathways in the brain,
and the brain automatically responds to the neural pathways.
Speaker 1 (22:23):
So are you saying, that's just like what affirmations the
power of affirmation?
Speaker 2 (22:28):
Was yes, but most people do affirmations wrong. They do
them only auditorially, and that's left brain analytical. The language
of the subconscious mind, and part of the brain is
visual and imagery. Einstein said, your imagination is your preview
of life's coming attractions. William James, father of American psychology,
said very much the same thing. Basically, what you imagine
(22:51):
over and over and over again creates neural pathways in
the brain. These neural pathways are called habits. These habits
turning the behaviors, behaviors turning the outcomes. So what you
imagine over and over and over again, you're literally programming
your brain literally. I mean this is science. You can
(23:12):
look this up. It's neuroplasticity. There's tons of research on this.
Speaker 1 (23:17):
So we have to basically get our shit together from
the moment we wake up. We have to be what
surrounding ourselves with? What positivity affirmations?
Speaker 2 (23:33):
Would I wouldn't put it like that. I would put
and I understand that comment. I would look at it
more as I'm going to just say something in my
language because I want to give people listening something free
when we're done. It's a nine day challenge. We've had
thousands of people go through it. It's free and I'll
tell them where they can go download it. But we
(23:54):
have to know ourselves, and I'm just gonna say my language. Yeah,
we have to know ourself as God. I don't mean
by religion. I mean science has proven this. If you
did not have consciousness running through your body, you would
be a dead bag of skin no eeg no ekg.
Consciousness is physics. We are all consciousness. Consciousness is non local.
(24:20):
Science proves that as well. So we have to know
ourselves as I don't mean analytically thinking, but as conscious
be ings. What does it mean to even be As
a result, of being. You are a creator. You've created
everything you have and you don't have in your life
as a result of your consciousness and your being. So
(24:44):
it's not about the you know, kumbayah, feel good today,
I look pretty, I look at It's not that, it's
knowing yourself at a deeper level. Saint Jermaine once said,
if humans knew the way the universe or they would
cease to believe in miracles. So when we know the
true power, we have no raw raw But in terms
(25:08):
of consciousness, pretty much anything we want starts becoming possible
for us. So it's about knowing yourself, not about moncras
and not about different things, but knowing you can heal,
knowing you can create, knowing you can change, knowing you
can release.
Speaker 1 (25:26):
So in terms of so, what are you talking about
us becoming more educated about possibility, potentiality or what aware?
Speaker 2 (25:38):
Aware, aware, and conscious like right now, pretty much everyone
listening is not even conscious of the fact that they're
conscious until I bring to their attention that they are conscious,
consciousness and their conscious because they can think. So we
have to recognize the only reality, and this is science.
(25:58):
The only reality is consciousness. Consciousness is what creates everything.
Everything on this planet, whether it be my phone, this pin,
this water bottle, this notepad, this computer, everything is all
created from consciousness. Your bag of skin, this container you're in,
your glasses, it's all consciousness. It all comes from what
(26:21):
maybe in religion they say God, science says the quantum field,
the quantum dimension. It's consciousness. When we recognize and we
start to learn that power, we start then recognizing we
have access to that power. That's what I mean.
Speaker 1 (26:37):
Well, okay, by the.
Speaker 2 (26:38):
Way, this free gift will teach people that.
Speaker 1 (26:41):
Okay, well, let's kind of wind down here. Your first
of all, your your program is you said it was
ninety days and then for.
Speaker 2 (26:50):
The Transformational Coachiness Program, which we just opened the doors
and close the doors till late in the year. But
we always have things going different kinds of program.
Speaker 1 (27:00):
Okay, so give us the thumbnail of what you're offering
here for.
Speaker 2 (27:06):
The Yeah, this was basically it was called the b
TO Initially it was called the Bee Do Have Challenge.
But you've got to be before you can do, before
you can have. But people think, Okay, I've got to
be committed or I've got to be this. No, no,
we go deeper, what does it even mean to be
to be a human be ing? And we dig deep
(27:28):
on that and we go through that.
Speaker 1 (27:30):
Jim, fascinating and inspiring. Thank you so much, all right,
take care,
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I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com