September 20, 2024 • 55 mins
Join us for a captivating conversation with Tiffanie Anderson, the passionate founder of Away to Africa. In this enlightening episode, Tiffanie takes us on her journey of building a successful travel company that curates unforgettable trips to over 20 countries across the African continent.
Discover the heart behind her mission to introduce travelers to the rich beauty, culture, and spirit of Africa. From the stunning landscapes to life-changing experiences, Tiffanie shares the joy she feels bringing people closer to the continent—and how travel can spark a deeper spiritual connection.
Tune in to hear:
- Tiffanie’s personal journey and what inspired her to start Away to Africa.
- The joys and challenges she’s faced while curating unique African travel experiences.
- How traveling to Africa brings people closer to their roots and to a higher sense of purpose.
Whether you’re a seasoned traveler or dreaming of your first trip to Africa, this episode offers inspiration, expert insights, and heartwarming stories that will leave you ready to explore Africa. Don’t miss out on this chance to learn from the woman behind one of Africa’s most transformative travel companies.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to the Traveling Black Women podcast, where we are talking to black women around
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the world.
I'm your host Nadine and I am so excited to take you on a journey with fearless black
women exploring the world.
Each episode we uncover hidden gems, share travel hacks, and hear inspiring stories from
incredible travelers who look just like you.
So whether you're a seasoned flowchart or planning your very first adventure, we've
got something special for you.
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So stay tuned and let's dive into today's episode.
Welcome to the third episode of the third season of the Traveling Black Women podcast.
I have an amazing guest today, a guest who has dedicated her entire travel career to
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making sure that trips to Africa are easily attainable, that they are available and that
they are well curated.
Her name is Miss Tiffany Anderson and she is the founder of a company called Away to
Africa.
So I'm going to let her introduce herself and tell us a little bit about who she is.
(01:21):
So Tiffany, the floor is yours.
So yes, as Nadine mentioned, my name is Tiffany Anderson.
I am the founder and CEO of Away to Africa.
Just a little bit of background about me.
So I am an attorney and a professor and it was while studying abroad.
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I did study abroad while I was in law school in South Africa and that really planted the
seed of seeing how beautiful the continent was and connecting with the people of the
continent where I went back and just started telling everyone about my experience there.
This was pre-Instagram, pre-Africa trending.
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So it was something that was, I would say, obsolete in a sense of we had an idea of what
Africa was.
And we heard of people getting up and moving to Africa, but they were considered the super
militant type.
So to view Africa in a sense of as someone who is in their 20s, like, wow, I can go and
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really build a life in Africa, it was something that was fairly new.
So I walked away with this idea and sat on the idea for about 10 years as I practiced
law and but that, you know, when that spirit is like consistently is like, or that fire
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was burning inside of me and, you know, I just took a risk.
I left the states.
I was working as an attorney, a real estate attorney.
I left the states, moved to Kingston, Jamaica for about five years, launched a way to Africa
because I was subconsciously in search of my own roots, but I also knew with starting
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a company with providing the connection and connectivity to Africa and not just like trips,
but a connection, I knew that I would be more supported in Jamaica as opposed to living
in South Florida because Jamaicans don't question or people in the Caribbean don't question
the fact that their roots are African.
So I knew that I will receive more support in the sense of not necessarily people who
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are clients, but the energy that was needed to catapult and launch the company.
So I lived in Jamaica for about five years, launched the company, eventually moved to
Lamu, Kenya.
And now, yeah, here I am.
I'm in the States now.
So I'm back and forth between the States and Lamu.
Nice, nice.
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I think that's so interesting, like to not just find somewhere that's like, okay, it's
good to start a business here, but to actually have a space where it's just like, but I also
need the energy, right?
I also need people talking about it.
People really recognizing like, yeah, this is where our roots are from, just having that
kind of deeper connection and not feeling like you have to fight the conversation, but
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to actually have a natural conversation about it.
So I like that.
So what do you think was your biggest challenge in just kind of like getting it off the ground?
Believing in myself, you know, because I worked in so many different spaces.
So my background is real estate law and also entertainment law, but I also love business
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development.
So prior to launching my own company, I worked with these amazing Brazilian brothers.
One was a real estate, worked in real estate, like an agent, and the other one was a real
estate attorney.
So I worked on the agency side first and worked right hand with this man, like, and was bringing
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in millions, you know, a year.
But I was able to learn so much from, you know, experiencing someone with a business
minded acumen, like that space of every day is all about, like, how can I progress and
do better and do better?
And yeah, so I had the business development mindset where I knew if you have the resources
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that's needed, including money, I can take that idea and I can build it into a brand.
That's something that I love doing.
And the thing is, when you bet on yourself, you have to provide those resources.
When you bring on a team, you have to write that check every two weeks or whatever have
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you.
So it was a difference between, you know, working hard, but knowing on that Friday my
check was deposited versus working hard and making sure you're putting that money into
someone else's, you know.
And so taking a risk on myself and just believing in myself, like, look, if you can build for
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someone else, you can go fetch and build for yourself, you know.
And when you're younger as a woman, having that desire, you know.
And I mentioned as a woman because some of us are innate, you know, positioned to want
to start a family.
So when you're younger, like having that drive to really move, push and act on that drive,
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that was one of the biggest challenges.
Like, yeah.
Oh, wow, that's amazing.
Because it's like, you know, when you start off anything, it's really the question of,
like, am I going to be able to make this?
Like, is this really going to happen?
Can I really make this work?
But one thing that I think is a common thread through everyone that I've spoken to this
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season who has started businesses, especially in the travel industry, is that idea of like,
you have to just find where you can learn.
You have to find spaces, people, whatever that you can learn from.
Because it's not just like, it's not like it just comes to you and you just automatically
successful.
It's like you really have to build from the inside out.
And I think that in itself is like, okay, if without that, what is the point?
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You know, you could build something, but is it strong?
Like is it sturdy?
Like, can you actually make it last?
You know, is it sustainable?
Yeah.
Right.
And I think that's the importance of like being a successful business owner is if you
know if you have a blueprint and you can build that into an amazing business model and then
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provide an amazing experience or, you know, product for your client base, and then you're
able to make money off of it and then mixing your passion into that.
So learning how to, because there's a lot of passionate people who are unfortunately,
they're not great business leaders or business owners.
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And then they're great business owners who don't really have, haven't really like struck
in tune with their passion.
So to have them both and have them both overlap, I think is like that's, you know, I think
that those are some of the key components to success.
But it also is, as you mentioned, like building those relationships with people and because
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like with the way to Africa, we currently service 20 countries.
And prior to like, I've, you know, with my team created all of these itineraries.
I've traveled to all of these countries.
I've visited all of these hotels, laid in the beds to see if it was soft enough, you
know, like built solid teams and countries where, you know, I've, for the most part,
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you know, have to get an understanding of the culture.
Have to get an understanding of the land, of how to work in that industry, of how to
just really just like see who people really are from within.
Because you can go on a surface level and say, okay, I'm going to go build and I'm
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expanding.
But to actually build teams in each country, like you have to have a different conversation
in different languages with each team, you know, so.
What has that been like?
Like, give me an example of what that feels like going from doing that in maybe East Africa
to doing that in West Africa to South Africa.
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Like, what's that like?
I would say working in the tourism industry specifically, like let's just use South Africa
as an example.
South Africa really gets it with tourism.
They know what they're doing, their tourism board, SET tourism board is just like, I think
they're one of the leaders in this industry because they know what the clients want.
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Aesthetically speaking from their ads that they put out and, you know, their videos were
really capturing how much South Africa has to offer.
South Africa has done an amazing job with it.
So they really support a way to Africa and what we're doing with selling South Africa
to say, OK, this is what we have.
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This is another product that maybe you will be interested in seeing.
And so when having building teams in that country, this is another thing.
So the tourism boards, you know, getting support internally as a South African is different
from getting support as an American doing business in South Africa because they see
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USD.
It wasn't until COVID where tourism boards really had said pay attention to domestic,
you know, contribution towards, you know, that GDP.
But that's going off on another subject.
But South Africa really, really gets it.
I would say East Africa more specifically, Kenya, as we know, with going on a fam trip
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together, they're really understanding because for so many years you have baby boomers.
You have elderly white travelers who are looking for safari and, you know, coastal region.
And so you have companies like Abu Kharambi and Kent who cater to these groups and charge
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a certain amount and limited to a certain amount of people and surface level touching
the community but still providing whatever type of experience that their client is looking
for.
And now you have a new wave of travelers who look like you and I who are young Black professionals
who are traveling with their families who want their children to see more of that they
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did at their age.
So now you have countries like Kenya, like, hey, we noticed that, you know, more people
like us who look like us and not just from the states but also from inter Africa.
So understanding like, hey, we're having a huge flood of South Africans who are driving
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in numbers to visit Kenya and coming to, you know, visiting places like Lamu and things
about experience and in there promoting it on social media.
So then you have East Africa where the conversation is a more budding interest.
But you know, with the right relationships, it can work.
Then you have West Africa, which Ghana was ahead of the game.
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Yeah.
In the sense of with being the first country in the continent to just say simply welcome
home.
And those two words alone, it's like a ripple effect.
So imagine someone you open the door to someone you like, welcome home, like, I'm inside my
home because it's a casa.
Yeah.
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I mean, I mean, as opposed to when you open the door and it's like, hey, you know, it's
different.
So Ghana really understood between Ghana and then also Abdul and Kenny with Afrofuture
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creating a highlighted experience in addition to saying welcome home.
This is where your ancestors are from.
So many years ago, they landed on the shores of Virginia.
They weave together together an amazing story because that's ultimately what our history
is about, the storytelling.
And they said, you're from here.
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And for sure, when you do your DNA test because of X, Y, and Z reasons, I can go into that
also, but you're most likely you're going to be from West Africa or Congo.
You're never going to show up from Southern Africa because people from South Africa are
nomadic anyway, so they migrated from the heartbeat, which is Congo.
And then East Africa, they were castrated.
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So during that Middle East slave trade, you're not going to see too many descendants.
And then with Ethiopia, that's a whole different story.
So majority of Black people from the Caribbean and also the States are going to right into
West Africa.
And Ghana saw this opportunity and just said, welcome home.
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So you made it easier for us to really promote Ghana.
I don't want to use the word so Ghana, but really promote Ghana in a sense of, look,
you're going to the slave castle, which is like a castle, that's a slave castle.
But anyway, you're going to a slave castle, you're going to connect with people, and then
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Ghanaians are super friendly and it's super safe in Ghana.
You leave your phone down, keep it moving, whatever, whatever.
And then you have this amazing festival leading into the New Year's.
They put every single piece together for you.
The only thing where they slapped us in the face is with overcharging for accommodation.
But I still love and respect my people.
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So the Ghanaian Sorcerers and Boys, they were able to, I would say, of all the continent,
they successfully weaved a perfect story.
Welcome to say to, you know, in it and yes, it is people living in a diaspora, but also
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from throughout the continent.
There were other Africans from all throughout, like, look, we need to, Dutty December is
Nigeria, Ghana, going, going, you know.
And then Northern Africa is a different story because you have Egypt, which is actually
we launched and said Egypt during the latter part of with the expansion of always Africa
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because it's such a congested country.
But we have so many people like asking like, okay, what about Egypt?
So we tried to find a different way to tell Egypt and to provide an experience with Egypt
in a sense of now where our trips include traveling to Siwa, where you have the space
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where you can float in a salt water.
It's a bit far out, but we say complain.
But in addition to going to the pyramids where there's no one really there and you can meditate
and you hear like different echoes going on.
So more of a spiritual experience within that as well.
But the beautiful part of like Northern Africa, you don't really get the support from the
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tourism boards, but you have so many amazing like tour partners who live and breathe what
their country is about because you go and see like in flesh and blood and you see like
black faces on the wall, like similar to Ethiopia.
That's so important.
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So I gave you a tour around the continent, like how it was like building teams and working.
But because this is like what I like, this is me, you know, I find a special space for
the continent.
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I love that.
I love that because I think that's one of the biggest misconceptions.
Like you ask somebody like, hey, where's somebody, where's somewhere you want to travel to?
And the first thing they say is, oh, I want to go to Africa.
And you're like, oh, okay, yeah, we're in Africa.
And they're like, first they're stuck.
And they're like, oh, Ghana, you know, or they'll say South Africa too.
Like those are the top two responses that I get.
And it's interesting because those are the top two that use this name, like Ghana weaving
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that story and being able to put it out there.
Like, yeah, that's somewhere people want to go, you know, and then South Africa, because
people have heard of this and that event going on over there.
So it's interesting because that is, I think what immediately comes to mind.
And I think maybe now in third place, if there is a place to put it would be Egypt.
But then there's so many other things.
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Like you said, your company does 20 different countries.
There's so many other places that are now like, okay, what story do these other countries
have that can, you know, make that draw, you know?
Yeah.
What's your favorite?
What's your favorite?
Madagascar for one, Madagascar was one of those like, whoa, because
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Really?
Yeah.
Also, when we went to start like partnering up, they were one of the last to open, you
know, after COVID.
So there weren't that many tourists.
Their culture is extremely still intact.
So I love traveling to places where culture is still intact and it doesn't have a sense
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of mass tourism.
Okay.
Like, the beaches, it just was like, you know, when you go some places and you had like,
God made no mistake with this.
Yeah.
So definitely Madagascar.
Then also Lesotho.
Lesotho, which is a landlocked country, side of South Africa.
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I went skiing in Lesotho.
So most people were like, oh, does this know Africa?
And then you have, oh my gosh, I'm forgetting the mountain range, which connects South Africa
to Lesotho and Drakensberg.
Drakensberg Mountains and Drakensberg Mountains is just like, first of all, South Africa still
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makes my top list because when you travel outside, first of all, Cape Town is a gorgeous
city.
But when you travel to like Eastern Cape, you travel to Limpopo.
South Africa is such a vast land and it's so stinking gorgeous.
Like, when you look at the mountains like in Drakensberg, you're just like, God never
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played.
He traveled much around.
When he went certain places, he just was like, okay, I'm just going to take my-
I'm going to do my big one right here.
But when he was created, like, let me, I don't want any religious people coming after me,
but like when he was created in the world, you know, he like took his time.
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But when he came to Africa, he was like, all right, all right.
I'm going to work before the weekend soon.
Like, all right, let me just like finish this up.
It was either the beginning of the week or I'm going to work before the weekend.
He took like his actual time with creating Africa because it's so many- I often question
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like, why am I doing this?
Like, I really focused on my career and now I'm ready for my family.
I'm like, oh, you spend so much time focusing on your career, but okay, in due time.
But the places that I've seen, it is, it is so, yeah, Lesotho, I went skiing in Lesotho
and I went to Drakensberg mountain, but from the Pocos side.
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But for like those who don't know Black Panther, the first one, majority of the shots were
in Lesotho.
Okay, okay.
In the Drakensberg mountain region.
I mean, Senegal.
Really?
I wasn't mad at Senegal.
Senegal because I, similar to Lamu, I do appreciate different places where they're devout in their
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religion.
So in the sense of you have a fusion of city life, but also like, you know, it being Muslim
dominated like the different clothes, the different fabrics, things of that sort.
It just was, I just think with the museums, with the statues, with, I don't know, with
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the food, with, it just was like, with the art, there's a lot of key components.
And in the Senegalese men, I'm fine.
So yeah, and they have like a nice like culture where they like to work out and things of
that sort.
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Like they go running, but I think really the arts, let me say another thing.
Benin has the best fabrics I've ever seen.
Really, Benin?
Especially the men, the fabrics you've never seen.
I personally have never seen throughout many parts of Africa, like the different styles.
So I think Benin, I would choose definitely, Benin was interesting.
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It's an interesting country for sure.
I don't want to limit it to their fabrics.
Yeah.
But like even learning of the voodoo culture, because I used to always, you know, being
raised, like, oh, stay away from voodoo and voodoo, this is negative and it's black magic.
And when I went into Benin and also Togo, when I went to Togoville, you learn the difference
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of how voodoo is more of a culture, I mean, in a religion.
Voodoo is recognized, acknowledged as an official religion and you can't cast any negative spells
using voodoo.
It has to be black magic.
So to really go in and just, again, the story of unlearning.
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Yeah.
To like relearn and so now we're able to, you know, share a little bit of the true story
or encourage people to travel so they can see the real story.
Yeah.
I mean, that's like, Loki, that's powerful work because we've been told so many stories
and limited, our knowledge has been so limited of the continent.
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You know what I mean?
So like to really be like, look, I've seen a lot of it and not only have I seen it, but
I'm about to take you to see it too, is powerful work.
It's necessary work.
Because I mean, like, look how your face even lights up just talking about all these places.
Yeah, but you know, it's a balance because I see my mission here on earth, but it's a
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heavy load in a sense.
And I even, I making sure I'm doing it to the best of my ability with the blessing that
I have.
I light up because of the places I've seen and the people I've met and the people who
have accepted me as a sister.
And just like, as long as I approach in a humble manner, then it's like, everything
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is limitless.
Like all the doors open because I'm in a sense of like, I know nothing.
Yeah, yeah, I feel that.
I feel that.
So listen, I know you talked about before, like, because we went on that press trip together,
that fam trip together, like just to impact the community.
Like you just mentioned that what does that feel like to you, especially now that you
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live pretty much in two different countries?
Like, what does that feel like to you now being a part of all these different communities?
It doesn't feel like different communities.
I mean, talk about it.
For sure.
Yeah, for sure.
Yeah, for sure.
That's the one thing like, I can't lie.
Like I feel like in my head like a superstar, but it's not really a superstar, but it's
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in the sense of every country I go to, I know people.
Yeah.
It's just on, like I said, in a humble manner, like I'm just walking throughout the village
and it's like, hey, I haven't seen him and what's going on, you know?
But to speak whatever few words I know in that language and just like connect, that's
a feel, that feels so amazing to me, but I often ask like, what more can I do in a community
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space?
Yeah.
We offer community outreach programs for each tour, but what does that really mean?
What does it mean after the guests leave?
And the ultimate goal with the Ways to Africa is not just tourism, it's to get people to
connect to Africa and either move or invest to Africa.
But instead of approaching it in that sense, I thought it would be best to just introduce
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because a lot of people try things without really having a plan, but I'm just like, okay,
well, if like, I can't go on Marcus Garvey vibes, like, you know, Africa for Africans.
So let me just like do it in a more like humble approach, like, oh, look at this beautiful,
this is open my heart and see if it speaks to you.
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And then every trip, like if you have a group of 20 people going out, you're going to have
at least two who's going to say, look, I need to circle back.
Yeah, I need to go to another country.
I'm going to come back here.
I've been wanting to leave the States.
I'm so over the States or I've been wanting to leave the Caribbean.
I want to connect.
Like, what can I do?
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Can you leave me?
And so then that's when the the real like, ah, so I love what we're doing with the tours.
But for me, that's that's a stepping stone for the ultimate goal, which is really to
connect people, to get people to the continent.
Like, you know, that that when that day comes in and God is like, yeah, like, you know,
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and I'm like, OK, like, you know, you said build something to pass on to my children,
like an amazing opportunity like this.
Yeah, that's what it's all about.
So would you say that's probably the most rewarding thing about it all for you?
It's seeing people, especially for the first time, like, get to the continent and cry.
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It's not like, oh, like, how could I get you to cry?
But it's like a joyous feeling in the sense of and not even crying in a sense.
It could be a dry cry.
Yeah, yeah.
But anyway, just that.
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Seeing when that clicking moment, you know, because it's not going to happen for everyone.
Yeah.
Like for those that it happens to is just like, yeah, I can't lie.
It's super rewarding.
It's like a full joy moment.
I'd imagine a full circle moment where it's just like, OK, God forgive me for my other
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sins.
Like this should pay everything off.
I love that.
I mean, that's amazing, and it has to be a good feeling because you knew that you have
a role in giving someone that opportunity to reconnect.
And I think that in itself probably feels really, really good.
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I know even like bringing my family to different trips like my birthday and they're like, this
is amazing.
Like going to Mozambique last year for my 40th.
I talk about that all the time because I love Mozambique.
But like so many of my family members that came were like they had never been to Africa.
And this was their first like step onto the continent, like to step into Mozambique and
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be like, all right, this is my first time.
And they were just so overjoyed.
And I was like, that is the best birthday gift ever.
Just to know that I had a hand in bringing them home.
You know what I mean?
So yeah, you encouraged me to go to Mozambique.
I haven't been yet, but I had a field attempt before.
But just you really speak so highly on Mozambique.
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So that's really what it is, what it's about, because it's about planting those seeds.
You know how you see how you cheese it down?
It's like that is that's the energy.
Yeah.
From the next person to another where you can convince them to, which is this is a form
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of performance because when I said I was working with these Brazilian brothers, we sit on a
real estate agency side.
We should do virtual marketing where we would sell properties being built in sunny out to
Brazilians in Brazil without them seeing the property.
And now fast forward where you're convincing people to travel across the world to a continent
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that they've never seen, touched, they've only heard of.
They heard from one story to the next.
And now they see it's trending and then they're saying, OK, I'm going to trust you to bring
me across the continent and I'm going to give you thousands of dollars to take something
from off my bucket list.
Man, that's power.
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It is.
It is.
So how would you say your personal life experiences have changed since you started living like
really on two different continents?
OK, so it started happening even right before I moved with me living in Jamaica is when
it starts to shift because America is the biggest marketing person.
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And so I'm of Caribbean, I'm of Jamaican descent, but I was born in America.
I was born in New York.
And how you define life, love, success, rich, poor, those are all subjectively spoken.
And when you're born in America, even if like, you know, I've lived in the projects, I've
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lived in a ghetto, but the opportunity you can't I cannot deny how privileged I am and
the opportunity to go from the space of being born in a ghetto or born in a projects to
becoming an attorney, a professor and a business owner and breaking generational locks.
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And it's happening more often now throughout the world, I think because of an energy shift.
But you cannot deny when you're born in a space of privilege, which provides you more
of an opportunity to set your foot ahead in a space and opportunity of life.
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So how I looked at things, how I looked at different people and experiences, I was spoiled
in my mindset.
But also, because I was quote unquote, what was considered smart growing up, you know,
taking events, because I can always acquire anything I want.
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But that's how that rule doesn't apply across the board of life.
You know, and how do you balance, okay, I can set a goal and achieve a goal.
But when you have other people involved in life, you can't rampage or just like walk
over or run over people in order to get to that goal by a certain time.
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So in Jamaica, just like, really started on a really humbling experience, which allowed
me to walk into the continent where I could work in the most respectful space for myself.
(33:37):
Because it's how I treat others speaks about me.
How I speak to someone, it says a lot about me.
And so just like having that transition of just in Jamaica, just like enjoying the simplicity
of whatever it was, like waking up and hearing birds and seeing the mountain and having fresh
(33:59):
fruit and going into the river and things of that sort.
That really, this is the first time I'm saying it, it really prepared me for my journey throughout
the continent.
Yeah, because I can approach things.
I love being a little bit uncomfortable in spaces.
(34:24):
So in a space where I don't understand a language, I thrive in a sense of like, okay, well, let
me listen more.
Yeah.
Or that's where people will approach you because of their connection to your spirit, you know,
as opposed to you speaking the language.
(34:44):
That's deep.
That's deep.
And when you talk about how you look at life so differently, like that unlearning to relearn,
all of that just shows when you step into different things and you're in different spaces,
then yeah, like, absolutely.
You start to get comfortable with being uncomfortable.
And I think that's the biggest factor of growth or characteristic of growth is being able
(35:10):
to be like, you know what, I'm comfortable right here.
I'm not 100% comfortable because I don't know that.
I don't know how to do that.
I don't know what she just said, but I can still be in this space and find other things,
you know, to really connect.
And I think that's what makes us more versatile, you know, being able to be like, okay, other
than my words, other than the words coming out of my mouth, how else can I connect?
(35:31):
Can I connect with a smile?
Can I connect with some hand motion?
Like, it's just different things that you just learn about yourself, about culture,
about all of those things.
I feel like I went through that moving into Abu Dhabi and just being like, okay, they
don't know what I'm saying, but that means I have to be very conscious of my facial expressions.
I have to be conscious of my body language because all of those things are going to communicate
if my words don't.
(35:52):
And then I have to be able to do the same for them.
Like they might be trying to explain something to me.
They're trying to speak English.
I can't just be like, I don't understand.
I have to actually look to read their body language, read their face, read all of these
things to see like, okay, what are they trying to communicate to me?
And being able to have that grace and create that space that we can still communicate even
if we don't speak the same language.
(36:13):
So that in itself is a mind shift because in America people are quick to say, speak
English and all these different types of things.
And it's just like, there's so many levels to connecting with people beyond the words
coming out of their mouth.
And I think that just shifts everything.
So tell me about a way to Africa today.
(36:34):
What are some things that people can expect if they're booking a trip with you?
How can they book a trip?
Tell me about what you got going on now.
So we have our annual tours, but we're looking to, so going into next year, I think I want
to limit the amount of tours that we're offering on an annual level in a sense of instead of
(36:59):
highlighting 25 trips, we'll highlight maybe eight to 10 trips for group tours.
But then we also have private departures.
And I noticed a shift of travelers instead of like going online.
Sometimes they'll go online and say, okay, I want to join a group.
But majority of people like I want to travel for a family reunion, a 50th birthday party
(37:22):
or some type of celebration.
So we really are starting to cater towards these private departures.
But the types of tours, as I mentioned before, you have the travel industry, the entry level,
anyone can enter into it.
So it's like, how do you differentiate?
How do we differentiate from other companies and everything that's in the details?
(37:46):
So even this September, we're hosting a tour with a chef from Atlanta.
And we're going to South Africa for culinary art and wine.
And it's during Delicious Festival, which in Johannesburg Delicious Festival is a fusion
(38:06):
of music and food.
And they have Joe Skadena and Janet Jackson closing it out.
So we start in Cape Town and we're experiencing everything, the cuisine, the wine.
South Africa is known for its wine, but also connecting with different artists who we've
built relationships with throughout time.
(38:29):
So yeah, like incorporating, meeting and connecting with South African artists, South African
business owners, South African entrepreneurs.
So you can really, those who are traveling with can see yourself in a space of thriving
(38:50):
in a continent from the mindset of these young black professionals.
And it's also about altering the mindset.
When we have these curated experiences, it's altering the mindset of a lot of people when
they travel to the continent, it's like, oh, I'm going to go and share my ideas and go
(39:12):
and change the way it is there and introduce these amazing things.
And you can walk away learning so much from those who are there because let me tell you,
listen, listen, listen Linda.
The mindset of just like all travelers to have an open mindset and to see like how you
(39:42):
can connect with people throughout the continent.
But anyway, we ended in Johannesburg and again with this festival, but how we just like laid
things out, going to Nairoq Sculpture Park, meeting with some of our, again, some of our
favorite designers and artists, which, you know, these relationships were cultivated
(40:05):
over years.
That's something that's like really cool.
As I mentioned before, the Egypt tour, like stopping in Siwa and then doing the meditation
and the pyramids is something that's a highlight.
I mean, we offer Ghana in December, but what we do is we offer Nigeria first, then Ghana,
(40:26):
then Bahin and Togo.
So we have guests who travel to four countries within a time span of a month and a half and
just really, you know, gets to experience the different countries in West Africa.
Then Biennale and Senegal is every other year.
It was supposed to happen earlier this year, but you know, they have a new president now,
(40:46):
so they had to take some time and, you know, iron things out.
But Senegal is like on the top of the list also.
I didn't mention the fine men, but I forgot to mention that.
They have, I think, one of the youngest leaders on the continent.
Really?
Yeah, it's a really interesting story how he came into power and it was through him
(41:10):
and his friend doing the accounting of, you know, the president just like asking different
questions of why things were going wrong.
And then really the youth took over and this young man who was the friend of the one who
was initially going to run for president, he became president, a very young leader,
(41:31):
but then also they found oil in Senegal as well.
So it's just like the future of Senegal is looking extremely bright, not because of the
natural resources which are already there, but it's because of what a younger leadership
looks like.
And that's what we need, I think, throughout this world.
Even if we were to have the older leaders, we're just like peer them with the younger
(41:53):
leader, which will be a voice of the youth, I think can take us beyond light years with
us, our generation, seeing the change that we talk about seeing throughout the world
and on the continent.
Absolutely.
Again, another subject, but I'm excited about the Senegal.
You know, with the art space and also you have people who are huge art collectors and
(42:17):
open up their homes.
So as you're walking along the streets, you can go into people's homes and see, and it's
just like beautiful conversations, a lot in French, but still.
Yeah.
So Senegal.
And then I would top it off with every December we have the South Africa and Zanzibar, a New
(42:38):
Year's Eve tour, but to me that's like a perfect combination because you get the beauty of
South Africa I talked about talked about before, but then also the coastal, the coastal life.
And just one last thing, we have some of our favorite clients who are traveling to the
continent who are considering moving now.
So they're spending a month in Rwanda, a month in Kenya to make the decision of if they would
(43:04):
move to Kigali or Nairobi.
So and they've traveled to I think like 14 to 16, like about 14 countries with us already.
So now they're ready to make the transition.
So even like speaking about what I spoke of earlier with the ultimate goal for people
to move there and for us creating this service of, okay, well, what's your industry?
(43:30):
So we connect you with like-minded people in your industry in these spaces as well.
Matching what your interests are, but also managing expectations because uprooting yourself
from wherever you call home to move to the continent full time, you have to manage your
(43:57):
expectations.
Yeah.
So your interests don't move as quickly as you would like.
So that's an interesting experience.
So do you work with people when they have gone through your trips and they want to do
that?
Do you kind of facilitate that or you just kind of plant the seed?
No, we facilitate that.
We facilitate that.
(44:17):
Okay.
So you do.
Okay.
Yes.
Okay.
Oh, that's awesome.
So when someone goes on your trip and they're like, you know what?
I am seriously thinking about moving to the last, Kigali, you mentioned, they just hit
you guys up and y'all kind of like set it up completely or just kind of just talk them
through what to expect.
We set everything up completely, but we always advise staying there for a considerable amount
(44:42):
of time.
And even before then they've looked at property already, but still look at property again,
spaces, but spending a considerable amount of time and then not doing any touristy activities.
Maybe but you have to understand it's like when people visit, if you stay in Miami or
(45:04):
New York and people visit you and they're like, oh, I arrived on a Tuesday, let's go
out and party.
And it's like, I live where you vacation is not the same thing.
Yeah.
So it's like, I'm realizing expectations and living in a place versus visiting a place.
Absolutely.
Absolutely.
I think that was the biggest lesson living in Abu Dhabi and visiting Abu Dhabi or visiting
(45:28):
Dubai.
It's like, it's a little different when you're waking up every morning to teach English as
opposed to just like, Hey, I'm in Dubai at the mall.
So you're right.
It's less for us for sure.
So what is the best way people can book with you or what do you suggest just going online
and booking out reaching out to you and your team directly?
(45:52):
What's best?
The best thing is to go online and see what we do offer.
And then we have different tabs all over the website where you can book a consultation.
So awake to Africa.com or info at waste Africa.com to email us, but definitely, you know, definitely
(46:15):
going online either way, email online, calling us.
I will always share.
Okay.
And one of my last questions now, I know like throughout you've talked about what you want
awake to Africa to do for our community, like how you want the impact to last, but on the
(46:35):
flip side, when you look at your target audience, so you're the perfect, maybe not perfect.
Is that the right word?
But the kind of client that you feel like is going to take away the most from your,
the experiences that you're curate, what would you say is a person that needs to show up?
Like in other words, kind of like saying the perfect customer would be someone who blankly
(47:00):
blank blanks.
Okay.
So if I could answer that in two ways, I think the perfect customer is someone who knows
they want to travel to Africa.
They don't need to know where, but they are set on, I know I want to go.
There's something that's just pulling me there for whatever reason and I'm ready to go.
(47:24):
I just need the guidance to say which way to go.
Or I have a few interests.
Like I need to see, I want to have a culturally immersed experience or I need to see the East
African ocean or things of that sort.
Then that's the perfect client's help when they're ready to travel.
(47:49):
Because we're not here to convince anyone that you should travel to Africa.
You want to go or you don't.
Okay.
Once you know you want to go, we're here to facilitate that.
But I think for a way to Africa with where I can see us in the next five years, I would
love for us to be able to host maybe like one or two students a year, just like complimentary
(48:13):
to open up their mindset or open their world to the possibilities of whatever skill set
they have and just connecting with someone in that field and just seeing where that goes.
But to help maybe be a part of the soil to plant that seed, but starting with someone
(48:40):
at a younger age who maybe wouldn't have that opportunity because honestly that's how I
started, was studying abroad and having preconceived notions of the continent and not knowing that
this one visit will ultimately alter.
That's probably one of the biggest changes in the road that I've made in my life was
(49:03):
studying abroad and then that seed being planted in me to connect people to the continent.
So for us to be able to provide that for other students, I think that to me will be the ideal
client forward moving and not innocent client where we will receive a financial gain, but
(49:29):
it's just like little heaven points.
I think that's amazing because that is where a lot of people shift.
My very first time abroad outside of Trinidad was going to Italy because one of my friends
was studying abroad and I was like, well, I'll go visit for spring break because I didn't
(49:49):
want to study abroad because I thought I was going to mess up my graduation date.
So I was like, I'm not going, but I'm going to come visit you on spring break.
And even that week alone was like, this is what you've been doing all semester.
I want to come.
But it was still a great week of just being like, this is not like me being a little kid
traveling to Trinidad with my parents.
This is like a whole different experience, a whole different world.
(50:14):
So it does really shift you, especially when you think about how impressionable you are
at that age where it's just like, you still kind of have that invincible feeling.
You haven't got a whole lot of rejection just yet from the world of life.
So it is a great idea to have youth really study abroad, even grad students, because
(50:37):
you said you did it in law school, right?
I did it in law school.
I think if you are in school or if you're not in school and you have the space to study
abroad or even travel for work, do it.
That would be my message to walk away with.
(50:59):
And whatever space or opportunity where you can travel, even if it's not going outside
the country, but going to another state, go in a space where you will most likely feel
uncomfortable, which God will provide the most growth opportunities for you.
And I think that's where we truly thrive, and it's spaces where we can grow the most.
(51:23):
And it's like college on a first date.
Everyone is on the same playing field.
We don't know anyone.
We're not from there.
This is a new experience.
We're all nervous.
And that helps you grow into the person who you're going to become.
And then this is, I guess, a saying that I have.
(51:44):
I feel like God is love.
We all have God within us.
We all have love within us.
So the more that you travel, the further you go, the more you travel, the more people you
meet, the different forms of love you are experiencing, the different forms of God you
are receiving, which means you're getting closer to God through the different people
(52:05):
you're meeting and different types of love you receive.
So that's the reason why I travel.
I love that.
I love that.
Oh my goodness.
I was going to ask you if you had any like, laughing thoughts, but I love that because
I think that's so true.
And you know, the more I think about why I travel, and I've been to probably about 60
or 70 countries now, that is it.
(52:28):
But I don't think I've ever articulated it like that.
So I like that because I feel like that is definitely what you see is like, look at how
different people celebrate stuff.
Look at the family, look at the food, all of these little things that really do bring
you closer to God, the God within you.
However you spiritually manifest that or believe that, it does bring you to a whole other level
(52:51):
of like, oh, look how that shows up for them.
That's deep.
I like that.
Well, Tiffany, it has been a joy chatting with you today.
I know.
I felt like it was just a catch up on a phone call.
Man.
Oh my goodness.
(53:13):
Well, thank you so much for agreeing to chat with us today.
No problem.
It was my pleasure.
Yeah.
Do you have any final like, you know, tidbits that you want to share?
I mean, I know you just shared some, but do you have any final?
Girl, I gave you my best.
Okay.
Well, I'll take that.
I will take it.
I will take it.
(53:34):
Just like every day, like just like give things for every day.
That really is it.
Like I've been in a slum, like this is the longest I've been in the States in eight years.
Oh, wow.
Nine years because since moving to Jamaica and then moving to Africa and the food, the
(53:54):
food here, like the vibration is just different.
It's just different.
And I found myself like in a space where I'm just like, I felt like I was peddling, but
going nowhere.
But just today I woke up and I'm just like, yo, have another day.
So that's my message really is just like, we have to give things.
(54:17):
Make the best of every day.
And even if you're just knocking one thing off your to do list, you're still forward
moving.
So yeah, that's it.
Just knock one thing off today.
I love that.
I love that.
Well, thank you, Tiffany so much.
Thank you.
Appreciate it.
And thank you all for tuning in.
(54:38):
It has been a great conversation.
Reach out to Tiffany, go to awaytoafrica.com.
She has plenty of stuff on there, plenty of trips that are coming up.
You know, send the email if you have any direct questions and yeah, get to traveling, get
to traveling.
There's no excuse.
We have plenty of resources now, plenty of people to reach out to and Tiffany, you could
(54:59):
just add to your list now.
All right.
Thank y'all.
Have a good one.
Thank you so much for tuning in to the Traveling Black Women podcast.
You can find us online at www.travelingblackwomen.com and there you can find plenty more travel
(55:25):
resources to help you plan your very next trip.
We've got travel guides, we've got a blog, we've got our blog and you just listened to
our podcast.
I look forward to seeing you around.
Thanks for tuning in.
We'll see you next time.
Welcome to the Traveling Black Women podcast, where we are talking to black women around
(00:16):
the world.
I'm your host Nadine and I am so excited to take you on a journey with fearless black
women exploring the world.
Each episode we uncover hidden gems, share travel hacks, and hear inspiring stories from
incredible travelers who look just like you.
So whether you're a seasoned flowchart or planning your very first adventure, we've
got something special for you.
(00:37):
So stay tuned and let's dive into today's episode.
Welcome to the third episode of the third season of the Traveling Black Women podcast.
I have an amazing guest today, a guest who has dedicated her entire travel career to
(01:00):
making sure that trips to Africa are easily attainable, that they are available and that
they are well curated.
Her name is Miss Tiffany Anderson and she is the founder of a company called Away to
Africa.
So I'm going to let her introduce herself and tell us a little bit about who she is.
(01:21):
So Tiffany, the floor is yours.
So yes, as Nadine mentioned, my name is Tiffany Anderson.
I am the founder and CEO of Away to Africa.
Just a little bit of background about me.
So I am an attorney and a professor and it was while studying abroad.
(01:41):
I did study abroad while I was in law school in South Africa and that really planted the
seed of seeing how beautiful the continent was and connecting with the people of the
continent where I went back and just started telling everyone about my experience there.
This was pre-Instagram, pre-Africa trending.
(02:02):
So it was something that was, I would say, obsolete in a sense of we had an idea of what
Africa was.
And we heard of people getting up and moving to Africa, but they were considered the super
militant type.
So to view Africa in a sense of as someone who is in their 20s, like, wow, I can go and
(02:28):
really build a life in Africa, it was something that was fairly new.
So I walked away with this idea and sat on the idea for about 10 years as I practiced
law and but that, you know, when that spirit is like consistently is like, or that fire
(02:48):
was burning inside of me and, you know, I just took a risk.
I left the states.
I was working as an attorney, a real estate attorney.
I left the states, moved to Kingston, Jamaica for about five years, launched a way to Africa
because I was subconsciously in search of my own roots, but I also knew with starting
(03:13):
a company with providing the connection and connectivity to Africa and not just like trips,
but a connection, I knew that I would be more supported in Jamaica as opposed to living
in South Florida because Jamaicans don't question or people in the Caribbean don't question
the fact that their roots are African.
So I knew that I will receive more support in the sense of not necessarily people who
(03:37):
are clients, but the energy that was needed to catapult and launch the company.
So I lived in Jamaica for about five years, launched the company, eventually moved to
Lamu, Kenya.
And now, yeah, here I am.
I'm in the States now.
So I'm back and forth between the States and Lamu.
Nice, nice.
(03:58):
I think that's so interesting, like to not just find somewhere that's like, okay, it's
good to start a business here, but to actually have a space where it's just like, but I also
need the energy, right?
I also need people talking about it.
People really recognizing like, yeah, this is where our roots are from, just having that
kind of deeper connection and not feeling like you have to fight the conversation, but
(04:21):
to actually have a natural conversation about it.
So I like that.
So what do you think was your biggest challenge in just kind of like getting it off the ground?
Believing in myself, you know, because I worked in so many different spaces.
So my background is real estate law and also entertainment law, but I also love business
(04:42):
development.
So prior to launching my own company, I worked with these amazing Brazilian brothers.
One was a real estate, worked in real estate, like an agent, and the other one was a real
estate attorney.
So I worked on the agency side first and worked right hand with this man, like, and was bringing
(05:03):
in millions, you know, a year.
But I was able to learn so much from, you know, experiencing someone with a business
minded acumen, like that space of every day is all about, like, how can I progress and
do better and do better?
And yeah, so I had the business development mindset where I knew if you have the resources
(05:31):
that's needed, including money, I can take that idea and I can build it into a brand.
That's something that I love doing.
And the thing is, when you bet on yourself, you have to provide those resources.
When you bring on a team, you have to write that check every two weeks or whatever have
(05:52):
you.
So it was a difference between, you know, working hard, but knowing on that Friday my
check was deposited versus working hard and making sure you're putting that money into
someone else's, you know.
And so taking a risk on myself and just believing in myself, like, look, if you can build for
(06:14):
someone else, you can go fetch and build for yourself, you know.
And when you're younger as a woman, having that desire, you know.
And I mentioned as a woman because some of us are innate, you know, positioned to want
to start a family.
So when you're younger, like having that drive to really move, push and act on that drive,
(06:39):
that was one of the biggest challenges.
Like, yeah.
Oh, wow, that's amazing.
Because it's like, you know, when you start off anything, it's really the question of,
like, am I going to be able to make this?
Like, is this really going to happen?
Can I really make this work?
But one thing that I think is a common thread through everyone that I've spoken to this
(06:59):
season who has started businesses, especially in the travel industry, is that idea of like,
you have to just find where you can learn.
You have to find spaces, people, whatever that you can learn from.
Because it's not just like, it's not like it just comes to you and you just automatically
successful.
It's like you really have to build from the inside out.
And I think that in itself is like, okay, if without that, what is the point?
(07:25):
You know, you could build something, but is it strong?
Like is it sturdy?
Like, can you actually make it last?
You know, is it sustainable?
Yeah.
Right.
And I think that's the importance of like being a successful business owner is if you
know if you have a blueprint and you can build that into an amazing business model and then
(07:50):
provide an amazing experience or, you know, product for your client base, and then you're
able to make money off of it and then mixing your passion into that.
So learning how to, because there's a lot of passionate people who are unfortunately,
they're not great business leaders or business owners.
(08:11):
And then they're great business owners who don't really have, haven't really like struck
in tune with their passion.
So to have them both and have them both overlap, I think is like that's, you know, I think
that those are some of the key components to success.
But it also is, as you mentioned, like building those relationships with people and because
(08:35):
like with the way to Africa, we currently service 20 countries.
And prior to like, I've, you know, with my team created all of these itineraries.
I've traveled to all of these countries.
I've visited all of these hotels, laid in the beds to see if it was soft enough, you
know, like built solid teams and countries where, you know, I've, for the most part,
(09:00):
you know, have to get an understanding of the culture.
Have to get an understanding of the land, of how to work in that industry, of how to
just really just like see who people really are from within.
Because you can go on a surface level and say, okay, I'm going to go build and I'm
(09:23):
expanding.
But to actually build teams in each country, like you have to have a different conversation
in different languages with each team, you know, so.
What has that been like?
Like, give me an example of what that feels like going from doing that in maybe East Africa
to doing that in West Africa to South Africa.
(09:44):
Like, what's that like?
I would say working in the tourism industry specifically, like let's just use South Africa
as an example.
South Africa really gets it with tourism.
They know what they're doing, their tourism board, SET tourism board is just like, I think
they're one of the leaders in this industry because they know what the clients want.
(10:08):
Aesthetically speaking from their ads that they put out and, you know, their videos were
really capturing how much South Africa has to offer.
South Africa has done an amazing job with it.
So they really support a way to Africa and what we're doing with selling South Africa
to say, OK, this is what we have.
(10:31):
This is another product that maybe you will be interested in seeing.
And so when having building teams in that country, this is another thing.
So the tourism boards, you know, getting support internally as a South African is different
from getting support as an American doing business in South Africa because they see
(10:54):
USD.
It wasn't until COVID where tourism boards really had said pay attention to domestic,
you know, contribution towards, you know, that GDP.
But that's going off on another subject.
But South Africa really, really gets it.
I would say East Africa more specifically, Kenya, as we know, with going on a fam trip
(11:16):
together, they're really understanding because for so many years you have baby boomers.
You have elderly white travelers who are looking for safari and, you know, coastal region.
And so you have companies like Abu Kharambi and Kent who cater to these groups and charge
(11:38):
a certain amount and limited to a certain amount of people and surface level touching
the community but still providing whatever type of experience that their client is looking
for.
And now you have a new wave of travelers who look like you and I who are young Black professionals
who are traveling with their families who want their children to see more of that they
(12:02):
did at their age.
So now you have countries like Kenya, like, hey, we noticed that, you know, more people
like us who look like us and not just from the states but also from inter Africa.
So understanding like, hey, we're having a huge flood of South Africans who are driving
(12:23):
in numbers to visit Kenya and coming to, you know, visiting places like Lamu and things
about experience and in there promoting it on social media.
So then you have East Africa where the conversation is a more budding interest.
But you know, with the right relationships, it can work.
Then you have West Africa, which Ghana was ahead of the game.
(12:45):
Yeah.
In the sense of with being the first country in the continent to just say simply welcome
home.
And those two words alone, it's like a ripple effect.
So imagine someone you open the door to someone you like, welcome home, like, I'm inside my
home because it's a casa.
Yeah.
(13:05):
I mean, I mean, as opposed to when you open the door and it's like, hey, you know, it's
different.
So Ghana really understood between Ghana and then also Abdul and Kenny with Afrofuture
(13:26):
creating a highlighted experience in addition to saying welcome home.
This is where your ancestors are from.
So many years ago, they landed on the shores of Virginia.
They weave together together an amazing story because that's ultimately what our history
is about, the storytelling.
And they said, you're from here.
(13:48):
And for sure, when you do your DNA test because of X, Y, and Z reasons, I can go into that
also, but you're most likely you're going to be from West Africa or Congo.
You're never going to show up from Southern Africa because people from South Africa are
nomadic anyway, so they migrated from the heartbeat, which is Congo.
And then East Africa, they were castrated.
(14:10):
So during that Middle East slave trade, you're not going to see too many descendants.
And then with Ethiopia, that's a whole different story.
So majority of Black people from the Caribbean and also the States are going to right into
West Africa.
And Ghana saw this opportunity and just said, welcome home.
(14:32):
So you made it easier for us to really promote Ghana.
I don't want to use the word so Ghana, but really promote Ghana in a sense of, look,
you're going to the slave castle, which is like a castle, that's a slave castle.
But anyway, you're going to a slave castle, you're going to connect with people, and then
(14:53):
Ghanaians are super friendly and it's super safe in Ghana.
You leave your phone down, keep it moving, whatever, whatever.
And then you have this amazing festival leading into the New Year's.
They put every single piece together for you.
The only thing where they slapped us in the face is with overcharging for accommodation.
But I still love and respect my people.
(15:16):
So the Ghanaian Sorcerers and Boys, they were able to, I would say, of all the continent,
they successfully weaved a perfect story.
Welcome to say to, you know, in it and yes, it is people living in a diaspora, but also
(15:39):
from throughout the continent.
There were other Africans from all throughout, like, look, we need to, Dutty December is
Nigeria, Ghana, going, going, you know.
And then Northern Africa is a different story because you have Egypt, which is actually
we launched and said Egypt during the latter part of with the expansion of always Africa
(16:04):
because it's such a congested country.
But we have so many people like asking like, okay, what about Egypt?
So we tried to find a different way to tell Egypt and to provide an experience with Egypt
in a sense of now where our trips include traveling to Siwa, where you have the space
(16:29):
where you can float in a salt water.
It's a bit far out, but we say complain.
But in addition to going to the pyramids where there's no one really there and you can meditate
and you hear like different echoes going on.
So more of a spiritual experience within that as well.
But the beautiful part of like Northern Africa, you don't really get the support from the
(16:51):
tourism boards, but you have so many amazing like tour partners who live and breathe what
their country is about because you go and see like in flesh and blood and you see like
black faces on the wall, like similar to Ethiopia.
That's so important.
(17:13):
So I gave you a tour around the continent, like how it was like building teams and working.
But because this is like what I like, this is me, you know, I find a special space for
the continent.
(17:35):
I love that.
I love that because I think that's one of the biggest misconceptions.
Like you ask somebody like, hey, where's somebody, where's somewhere you want to travel to?
And the first thing they say is, oh, I want to go to Africa.
And you're like, oh, okay, yeah, we're in Africa.
And they're like, first they're stuck.
And they're like, oh, Ghana, you know, or they'll say South Africa too.
Like those are the top two responses that I get.
And it's interesting because those are the top two that use this name, like Ghana weaving
(17:56):
that story and being able to put it out there.
Like, yeah, that's somewhere people want to go, you know, and then South Africa, because
people have heard of this and that event going on over there.
So it's interesting because that is, I think what immediately comes to mind.
And I think maybe now in third place, if there is a place to put it would be Egypt.
But then there's so many other things.
(18:17):
Like you said, your company does 20 different countries.
There's so many other places that are now like, okay, what story do these other countries
have that can, you know, make that draw, you know?
Yeah.
What's your favorite?
What's your favorite?
Madagascar for one, Madagascar was one of those like, whoa, because
(18:39):
Really?
Yeah.
Also, when we went to start like partnering up, they were one of the last to open, you
know, after COVID.
So there weren't that many tourists.
Their culture is extremely still intact.
So I love traveling to places where culture is still intact and it doesn't have a sense
(19:00):
of mass tourism.
Okay.
Like, the beaches, it just was like, you know, when you go some places and you had like,
God made no mistake with this.
Yeah.
So definitely Madagascar.
Then also Lesotho.
Lesotho, which is a landlocked country, side of South Africa.
(19:25):
I went skiing in Lesotho.
So most people were like, oh, does this know Africa?
And then you have, oh my gosh, I'm forgetting the mountain range, which connects South Africa
to Lesotho and Drakensberg.
Drakensberg Mountains and Drakensberg Mountains is just like, first of all, South Africa still
(19:46):
makes my top list because when you travel outside, first of all, Cape Town is a gorgeous
city.
But when you travel to like Eastern Cape, you travel to Limpopo.
South Africa is such a vast land and it's so stinking gorgeous.
Like, when you look at the mountains like in Drakensberg, you're just like, God never
(20:10):
played.
He traveled much around.
When he went certain places, he just was like, okay, I'm just going to take my-
I'm going to do my big one right here.
But when he was created, like, let me, I don't want any religious people coming after me,
but like when he was created in the world, you know, he like took his time.
(20:31):
But when he came to Africa, he was like, all right, all right.
I'm going to work before the weekend soon.
Like, all right, let me just like finish this up.
It was either the beginning of the week or I'm going to work before the weekend.
He took like his actual time with creating Africa because it's so many- I often question
(20:52):
like, why am I doing this?
Like, I really focused on my career and now I'm ready for my family.
I'm like, oh, you spend so much time focusing on your career, but okay, in due time.
But the places that I've seen, it is, it is so, yeah, Lesotho, I went skiing in Lesotho
and I went to Drakensberg mountain, but from the Pocos side.
(21:16):
But for like those who don't know Black Panther, the first one, majority of the shots were
in Lesotho.
Okay, okay.
In the Drakensberg mountain region.
I mean, Senegal.
Really?
I wasn't mad at Senegal.
Senegal because I, similar to Lamu, I do appreciate different places where they're devout in their
(21:44):
religion.
So in the sense of you have a fusion of city life, but also like, you know, it being Muslim
dominated like the different clothes, the different fabrics, things of that sort.
It just was, I just think with the museums, with the statues, with, I don't know, with
(22:09):
the food, with, it just was like, with the art, there's a lot of key components.
And in the Senegalese men, I'm fine.
So yeah, and they have like a nice like culture where they like to work out and things of
that sort.
(22:29):
Like they go running, but I think really the arts, let me say another thing.
Benin has the best fabrics I've ever seen.
Really, Benin?
Especially the men, the fabrics you've never seen.
I personally have never seen throughout many parts of Africa, like the different styles.
So I think Benin, I would choose definitely, Benin was interesting.
(22:55):
It's an interesting country for sure.
I don't want to limit it to their fabrics.
Yeah.
But like even learning of the voodoo culture, because I used to always, you know, being
raised, like, oh, stay away from voodoo and voodoo, this is negative and it's black magic.
And when I went into Benin and also Togo, when I went to Togoville, you learn the difference
(23:18):
of how voodoo is more of a culture, I mean, in a religion.
Voodoo is recognized, acknowledged as an official religion and you can't cast any negative spells
using voodoo.
It has to be black magic.
So to really go in and just, again, the story of unlearning.
(23:38):
Yeah.
To like relearn and so now we're able to, you know, share a little bit of the true story
or encourage people to travel so they can see the real story.
Yeah.
I mean, that's like, Loki, that's powerful work because we've been told so many stories
and limited, our knowledge has been so limited of the continent.
(24:01):
You know what I mean?
So like to really be like, look, I've seen a lot of it and not only have I seen it, but
I'm about to take you to see it too, is powerful work.
It's necessary work.
Because I mean, like, look how your face even lights up just talking about all these places.
Yeah, but you know, it's a balance because I see my mission here on earth, but it's a
(24:23):
heavy load in a sense.
And I even, I making sure I'm doing it to the best of my ability with the blessing that
I have.
I light up because of the places I've seen and the people I've met and the people who
have accepted me as a sister.
And just like, as long as I approach in a humble manner, then it's like, everything
(24:49):
is limitless.
Like all the doors open because I'm in a sense of like, I know nothing.
Yeah, yeah, I feel that.
I feel that.
So listen, I know you talked about before, like, because we went on that press trip together,
that fam trip together, like just to impact the community.
Like you just mentioned that what does that feel like to you, especially now that you
(25:11):
live pretty much in two different countries?
Like, what does that feel like to you now being a part of all these different communities?
It doesn't feel like different communities.
I mean, talk about it.
For sure.
Yeah, for sure.
Yeah, for sure.
That's the one thing like, I can't lie.
Like I feel like in my head like a superstar, but it's not really a superstar, but it's
(25:32):
in the sense of every country I go to, I know people.
Yeah.
It's just on, like I said, in a humble manner, like I'm just walking throughout the village
and it's like, hey, I haven't seen him and what's going on, you know?
But to speak whatever few words I know in that language and just like connect, that's
a feel, that feels so amazing to me, but I often ask like, what more can I do in a community
(25:56):
space?
Yeah.
We offer community outreach programs for each tour, but what does that really mean?
What does it mean after the guests leave?
And the ultimate goal with the Ways to Africa is not just tourism, it's to get people to
connect to Africa and either move or invest to Africa.
But instead of approaching it in that sense, I thought it would be best to just introduce
(26:22):
because a lot of people try things without really having a plan, but I'm just like, okay,
well, if like, I can't go on Marcus Garvey vibes, like, you know, Africa for Africans.
So let me just like do it in a more like humble approach, like, oh, look at this beautiful,
this is open my heart and see if it speaks to you.
(26:48):
And then every trip, like if you have a group of 20 people going out, you're going to have
at least two who's going to say, look, I need to circle back.
Yeah, I need to go to another country.
I'm going to come back here.
I've been wanting to leave the States.
I'm so over the States or I've been wanting to leave the Caribbean.
I want to connect.
Like, what can I do?
(27:10):
Can you leave me?
And so then that's when the the real like, ah, so I love what we're doing with the tours.
But for me, that's that's a stepping stone for the ultimate goal, which is really to
connect people, to get people to the continent.
Like, you know, that that when that day comes in and God is like, yeah, like, you know,
(27:36):
and I'm like, OK, like, you know, you said build something to pass on to my children,
like an amazing opportunity like this.
Yeah, that's what it's all about.
So would you say that's probably the most rewarding thing about it all for you?
It's seeing people, especially for the first time, like, get to the continent and cry.
(28:01):
It's not like, oh, like, how could I get you to cry?
But it's like a joyous feeling in the sense of and not even crying in a sense.
It could be a dry cry.
Yeah, yeah.
But anyway, just that.
(28:21):
Seeing when that clicking moment, you know, because it's not going to happen for everyone.
Yeah.
Like for those that it happens to is just like, yeah, I can't lie.
It's super rewarding.
It's like a full joy moment.
I'd imagine a full circle moment where it's just like, OK, God forgive me for my other
(28:45):
sins.
Like this should pay everything off.
I love that.
I mean, that's amazing, and it has to be a good feeling because you knew that you have
a role in giving someone that opportunity to reconnect.
And I think that in itself probably feels really, really good.
(29:08):
I know even like bringing my family to different trips like my birthday and they're like, this
is amazing.
Like going to Mozambique last year for my 40th.
I talk about that all the time because I love Mozambique.
But like so many of my family members that came were like they had never been to Africa.
And this was their first like step onto the continent, like to step into Mozambique and
(29:28):
be like, all right, this is my first time.
And they were just so overjoyed.
And I was like, that is the best birthday gift ever.
Just to know that I had a hand in bringing them home.
You know what I mean?
So yeah, you encouraged me to go to Mozambique.
I haven't been yet, but I had a field attempt before.
But just you really speak so highly on Mozambique.
(29:50):
So that's really what it is, what it's about, because it's about planting those seeds.
You know how you see how you cheese it down?
It's like that is that's the energy.
Yeah.
From the next person to another where you can convince them to, which is this is a form
(30:14):
of performance because when I said I was working with these Brazilian brothers, we sit on a
real estate agency side.
We should do virtual marketing where we would sell properties being built in sunny out to
Brazilians in Brazil without them seeing the property.
And now fast forward where you're convincing people to travel across the world to a continent
(30:39):
that they've never seen, touched, they've only heard of.
They heard from one story to the next.
And now they see it's trending and then they're saying, OK, I'm going to trust you to bring
me across the continent and I'm going to give you thousands of dollars to take something
from off my bucket list.
Man, that's power.
(31:00):
It is.
It is.
So how would you say your personal life experiences have changed since you started living like
really on two different continents?
OK, so it started happening even right before I moved with me living in Jamaica is when
it starts to shift because America is the biggest marketing person.
(31:22):
And so I'm of Caribbean, I'm of Jamaican descent, but I was born in America.
I was born in New York.
And how you define life, love, success, rich, poor, those are all subjectively spoken.
And when you're born in America, even if like, you know, I've lived in the projects, I've
(31:49):
lived in a ghetto, but the opportunity you can't I cannot deny how privileged I am and
the opportunity to go from the space of being born in a ghetto or born in a projects to
becoming an attorney, a professor and a business owner and breaking generational locks.
(32:11):
And it's happening more often now throughout the world, I think because of an energy shift.
But you cannot deny when you're born in a space of privilege, which provides you more
of an opportunity to set your foot ahead in a space and opportunity of life.
(32:31):
So how I looked at things, how I looked at different people and experiences, I was spoiled
in my mindset.
But also, because I was quote unquote, what was considered smart growing up, you know,
taking events, because I can always acquire anything I want.
(32:53):
But that's how that rule doesn't apply across the board of life.
You know, and how do you balance, okay, I can set a goal and achieve a goal.
But when you have other people involved in life, you can't rampage or just like walk
over or run over people in order to get to that goal by a certain time.
(33:17):
So in Jamaica, just like, really started on a really humbling experience, which allowed
me to walk into the continent where I could work in the most respectful space for myself.
(33:37):
Because it's how I treat others speaks about me.
How I speak to someone, it says a lot about me.
And so just like having that transition of just in Jamaica, just like enjoying the simplicity
of whatever it was, like waking up and hearing birds and seeing the mountain and having fresh
(33:59):
fruit and going into the river and things of that sort.
That really, this is the first time I'm saying it, it really prepared me for my journey throughout
the continent.
Yeah, because I can approach things.
I love being a little bit uncomfortable in spaces.
(34:24):
So in a space where I don't understand a language, I thrive in a sense of like, okay, well, let
me listen more.
Yeah.
Or that's where people will approach you because of their connection to your spirit, you know,
as opposed to you speaking the language.
(34:44):
That's deep.
That's deep.
And when you talk about how you look at life so differently, like that unlearning to relearn,
all of that just shows when you step into different things and you're in different spaces,
then yeah, like, absolutely.
You start to get comfortable with being uncomfortable.
And I think that's the biggest factor of growth or characteristic of growth is being able
(35:10):
to be like, you know what, I'm comfortable right here.
I'm not 100% comfortable because I don't know that.
I don't know how to do that.
I don't know what she just said, but I can still be in this space and find other things,
you know, to really connect.
And I think that's what makes us more versatile, you know, being able to be like, okay, other
than my words, other than the words coming out of my mouth, how else can I connect?
(35:31):
Can I connect with a smile?
Can I connect with some hand motion?
Like, it's just different things that you just learn about yourself, about culture,
about all of those things.
I feel like I went through that moving into Abu Dhabi and just being like, okay, they
don't know what I'm saying, but that means I have to be very conscious of my facial expressions.
I have to be conscious of my body language because all of those things are going to communicate
if my words don't.
(35:52):
And then I have to be able to do the same for them.
Like they might be trying to explain something to me.
They're trying to speak English.
I can't just be like, I don't understand.
I have to actually look to read their body language, read their face, read all of these
things to see like, okay, what are they trying to communicate to me?
And being able to have that grace and create that space that we can still communicate even
if we don't speak the same language.
(36:13):
So that in itself is a mind shift because in America people are quick to say, speak
English and all these different types of things.
And it's just like, there's so many levels to connecting with people beyond the words
coming out of their mouth.
And I think that just shifts everything.
So tell me about a way to Africa today.
(36:34):
What are some things that people can expect if they're booking a trip with you?
How can they book a trip?
Tell me about what you got going on now.
So we have our annual tours, but we're looking to, so going into next year, I think I want
to limit the amount of tours that we're offering on an annual level in a sense of instead of
(36:59):
highlighting 25 trips, we'll highlight maybe eight to 10 trips for group tours.
But then we also have private departures.
And I noticed a shift of travelers instead of like going online.
Sometimes they'll go online and say, okay, I want to join a group.
But majority of people like I want to travel for a family reunion, a 50th birthday party
(37:22):
or some type of celebration.
So we really are starting to cater towards these private departures.
But the types of tours, as I mentioned before, you have the travel industry, the entry level,
anyone can enter into it.
So it's like, how do you differentiate?
How do we differentiate from other companies and everything that's in the details?
(37:46):
So even this September, we're hosting a tour with a chef from Atlanta.
And we're going to South Africa for culinary art and wine.
And it's during Delicious Festival, which in Johannesburg Delicious Festival is a fusion
(38:06):
of music and food.
And they have Joe Skadena and Janet Jackson closing it out.
So we start in Cape Town and we're experiencing everything, the cuisine, the wine.
South Africa is known for its wine, but also connecting with different artists who we've
built relationships with throughout time.
(38:29):
So yeah, like incorporating, meeting and connecting with South African artists, South African
business owners, South African entrepreneurs.
So you can really, those who are traveling with can see yourself in a space of thriving
(38:50):
in a continent from the mindset of these young black professionals.
And it's also about altering the mindset.
When we have these curated experiences, it's altering the mindset of a lot of people when
they travel to the continent, it's like, oh, I'm going to go and share my ideas and go
(39:12):
and change the way it is there and introduce these amazing things.
And you can walk away learning so much from those who are there because let me tell you,
listen, listen, listen Linda.
The mindset of just like all travelers to have an open mindset and to see like how you
(39:42):
can connect with people throughout the continent.
But anyway, we ended in Johannesburg and again with this festival, but how we just like laid
things out, going to Nairoq Sculpture Park, meeting with some of our, again, some of our
favorite designers and artists, which, you know, these relationships were cultivated
(40:05):
over years.
That's something that's like really cool.
As I mentioned before, the Egypt tour, like stopping in Siwa and then doing the meditation
and the pyramids is something that's a highlight.
I mean, we offer Ghana in December, but what we do is we offer Nigeria first, then Ghana,
(40:26):
then Bahin and Togo.
So we have guests who travel to four countries within a time span of a month and a half and
just really, you know, gets to experience the different countries in West Africa.
Then Biennale and Senegal is every other year.
It was supposed to happen earlier this year, but you know, they have a new president now,
(40:46):
so they had to take some time and, you know, iron things out.
But Senegal is like on the top of the list also.
I didn't mention the fine men, but I forgot to mention that.
They have, I think, one of the youngest leaders on the continent.
Really?
Yeah, it's a really interesting story how he came into power and it was through him
(41:10):
and his friend doing the accounting of, you know, the president just like asking different
questions of why things were going wrong.
And then really the youth took over and this young man who was the friend of the one who
was initially going to run for president, he became president, a very young leader,
(41:31):
but then also they found oil in Senegal as well.
So it's just like the future of Senegal is looking extremely bright, not because of the
natural resources which are already there, but it's because of what a younger leadership
looks like.
And that's what we need, I think, throughout this world.
Even if we were to have the older leaders, we're just like peer them with the younger
(41:53):
leader, which will be a voice of the youth, I think can take us beyond light years with
us, our generation, seeing the change that we talk about seeing throughout the world
and on the continent.
Absolutely.
Again, another subject, but I'm excited about the Senegal.
You know, with the art space and also you have people who are huge art collectors and
(42:17):
open up their homes.
So as you're walking along the streets, you can go into people's homes and see, and it's
just like beautiful conversations, a lot in French, but still.
Yeah.
So Senegal.
And then I would top it off with every December we have the South Africa and Zanzibar, a New
(42:38):
Year's Eve tour, but to me that's like a perfect combination because you get the beauty of
South Africa I talked about talked about before, but then also the coastal, the coastal life.
And just one last thing, we have some of our favorite clients who are traveling to the
continent who are considering moving now.
So they're spending a month in Rwanda, a month in Kenya to make the decision of if they would
(43:04):
move to Kigali or Nairobi.
So and they've traveled to I think like 14 to 16, like about 14 countries with us already.
So now they're ready to make the transition.
So even like speaking about what I spoke of earlier with the ultimate goal for people
to move there and for us creating this service of, okay, well, what's your industry?
(43:30):
So we connect you with like-minded people in your industry in these spaces as well.
Matching what your interests are, but also managing expectations because uprooting yourself
from wherever you call home to move to the continent full time, you have to manage your
(43:57):
expectations.
Yeah.
So your interests don't move as quickly as you would like.
So that's an interesting experience.
So do you work with people when they have gone through your trips and they want to do
that?
Do you kind of facilitate that or you just kind of plant the seed?
No, we facilitate that.
We facilitate that.
(44:17):
Okay.
So you do.
Okay.
Yes.
Okay.
Oh, that's awesome.
So when someone goes on your trip and they're like, you know what?
I am seriously thinking about moving to the last, Kigali, you mentioned, they just hit
you guys up and y'all kind of like set it up completely or just kind of just talk them
through what to expect.
We set everything up completely, but we always advise staying there for a considerable amount
(44:42):
of time.
And even before then they've looked at property already, but still look at property again,
spaces, but spending a considerable amount of time and then not doing any touristy activities.
Maybe but you have to understand it's like when people visit, if you stay in Miami or
(45:04):
New York and people visit you and they're like, oh, I arrived on a Tuesday, let's go
out and party.
And it's like, I live where you vacation is not the same thing.
Yeah.
So it's like, I'm realizing expectations and living in a place versus visiting a place.
Absolutely.
Absolutely.
I think that was the biggest lesson living in Abu Dhabi and visiting Abu Dhabi or visiting
(45:28):
Dubai.
It's like, it's a little different when you're waking up every morning to teach English as
opposed to just like, Hey, I'm in Dubai at the mall.
So you're right.
It's less for us for sure.
So what is the best way people can book with you or what do you suggest just going online
and booking out reaching out to you and your team directly?
(45:52):
What's best?
The best thing is to go online and see what we do offer.
And then we have different tabs all over the website where you can book a consultation.
So awake to Africa.com or info at waste Africa.com to email us, but definitely, you know, definitely
(46:15):
going online either way, email online, calling us.
I will always share.
Okay.
And one of my last questions now, I know like throughout you've talked about what you want
awake to Africa to do for our community, like how you want the impact to last, but on the
(46:35):
flip side, when you look at your target audience, so you're the perfect, maybe not perfect.
Is that the right word?
But the kind of client that you feel like is going to take away the most from your,
the experiences that you're curate, what would you say is a person that needs to show up?
Like in other words, kind of like saying the perfect customer would be someone who blankly
(47:00):
blank blanks.
Okay.
So if I could answer that in two ways, I think the perfect customer is someone who knows
they want to travel to Africa.
They don't need to know where, but they are set on, I know I want to go.
There's something that's just pulling me there for whatever reason and I'm ready to go.
(47:24):
I just need the guidance to say which way to go.
Or I have a few interests.
Like I need to see, I want to have a culturally immersed experience or I need to see the East
African ocean or things of that sort.
Then that's the perfect client's help when they're ready to travel.
(47:49):
Because we're not here to convince anyone that you should travel to Africa.
You want to go or you don't.
Okay.
Once you know you want to go, we're here to facilitate that.
But I think for a way to Africa with where I can see us in the next five years, I would
love for us to be able to host maybe like one or two students a year, just like complimentary
(48:13):
to open up their mindset or open their world to the possibilities of whatever skill set
they have and just connecting with someone in that field and just seeing where that goes.
But to help maybe be a part of the soil to plant that seed, but starting with someone
(48:40):
at a younger age who maybe wouldn't have that opportunity because honestly that's how I
started, was studying abroad and having preconceived notions of the continent and not knowing that
this one visit will ultimately alter.
That's probably one of the biggest changes in the road that I've made in my life was
(49:03):
studying abroad and then that seed being planted in me to connect people to the continent.
So for us to be able to provide that for other students, I think that to me will be the ideal
client forward moving and not innocent client where we will receive a financial gain, but
(49:29):
it's just like little heaven points.
I think that's amazing because that is where a lot of people shift.
My very first time abroad outside of Trinidad was going to Italy because one of my friends
was studying abroad and I was like, well, I'll go visit for spring break because I didn't
(49:49):
want to study abroad because I thought I was going to mess up my graduation date.
So I was like, I'm not going, but I'm going to come visit you on spring break.
And even that week alone was like, this is what you've been doing all semester.
I want to come.
But it was still a great week of just being like, this is not like me being a little kid
traveling to Trinidad with my parents.
This is like a whole different experience, a whole different world.
(50:14):
So it does really shift you, especially when you think about how impressionable you are
at that age where it's just like, you still kind of have that invincible feeling.
You haven't got a whole lot of rejection just yet from the world of life.
So it is a great idea to have youth really study abroad, even grad students, because
(50:37):
you said you did it in law school, right?
I did it in law school.
I think if you are in school or if you're not in school and you have the space to study
abroad or even travel for work, do it.
That would be my message to walk away with.
(50:59):
And whatever space or opportunity where you can travel, even if it's not going outside
the country, but going to another state, go in a space where you will most likely feel
uncomfortable, which God will provide the most growth opportunities for you.
And I think that's where we truly thrive, and it's spaces where we can grow the most.
(51:23):
And it's like college on a first date.
Everyone is on the same playing field.
We don't know anyone.
We're not from there.
This is a new experience.
We're all nervous.
And that helps you grow into the person who you're going to become.
And then this is, I guess, a saying that I have.
(51:44):
I feel like God is love.
We all have God within us.
We all have love within us.
So the more that you travel, the further you go, the more you travel, the more people you
meet, the different forms of love you are experiencing, the different forms of God you
are receiving, which means you're getting closer to God through the different people
(52:05):
you're meeting and different types of love you receive.
So that's the reason why I travel.
I love that.
I love that.
Oh my goodness.
I was going to ask you if you had any like, laughing thoughts, but I love that because
I think that's so true.
And you know, the more I think about why I travel, and I've been to probably about 60
or 70 countries now, that is it.
(52:28):
But I don't think I've ever articulated it like that.
So I like that because I feel like that is definitely what you see is like, look at how
different people celebrate stuff.
Look at the family, look at the food, all of these little things that really do bring
you closer to God, the God within you.
However you spiritually manifest that or believe that, it does bring you to a whole other level
(52:51):
of like, oh, look how that shows up for them.
That's deep.
I like that.
Well, Tiffany, it has been a joy chatting with you today.
I know.
I felt like it was just a catch up on a phone call.
Man.
Oh my goodness.
(53:13):
Well, thank you so much for agreeing to chat with us today.
No problem.
It was my pleasure.
Yeah.
Do you have any final like, you know, tidbits that you want to share?
I mean, I know you just shared some, but do you have any final?
Girl, I gave you my best.
Okay.
Well, I'll take that.
I will take it.
I will take it.
(53:34):
Just like every day, like just like give things for every day.
That really is it.
Like I've been in a slum, like this is the longest I've been in the States in eight years.
Oh, wow.
Nine years because since moving to Jamaica and then moving to Africa and the food, the
(53:54):
food here, like the vibration is just different.
It's just different.
And I found myself like in a space where I'm just like, I felt like I was peddling, but
going nowhere.
But just today I woke up and I'm just like, yo, have another day.
So that's my message really is just like, we have to give things.
(54:17):
Make the best of every day.
And even if you're just knocking one thing off your to do list, you're still forward
moving.
So yeah, that's it.
Just knock one thing off today.
I love that.
I love that.
Well, thank you, Tiffany so much.
Thank you.
Appreciate it.
And thank you all for tuning in.
(54:38):
It has been a great conversation.
Reach out to Tiffany, go to awaytoafrica.com.
She has plenty of stuff on there, plenty of trips that are coming up.
You know, send the email if you have any direct questions and yeah, get to traveling, get
to traveling.
There's no excuse.
We have plenty of resources now, plenty of people to reach out to and Tiffany, you could
(54:59):
just add to your list now.
All right.
Thank y'all.
Have a good one.
Thank you so much for tuning in to the Traveling Black Women podcast.
You can find us online at www.travelingblackwomen.com and there you can find plenty more travel
(55:25):
resources to help you plan your very next trip.
We've got travel guides, we've got a blog, we've got our blog and you just listened to
our podcast.
I look forward to seeing you around.
Thanks for tuning in.
We'll see you next time.
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