The Tribe Membership Show

The Tribe Membership Show

Welcome to The Tribe Membership Show—your weekly blueprint for mastering membership growth, retention, engagement, and revenue! Hosted by Funk Roberts, co-creator of the Tribe Method, co-author of the Amazon best-selling book The 27 Tribe Secrets, and the man behind the multi-million-dollar Over 40 Alpha Brotherhood—a thriving membership with over 10,000 members and a 90% retention rate. Funk combines proven psychological strategies that tap into the human psyche with real-world experience to help you build memberships that aren’t just successful—they’re transformational. He’s also a keynote speaker, membership coach, former professional athlete, loving husband, dad, and yes—a proud poppa to two amazing cats. Each week, you’ll get expert insights, actionable strategies, and real-world stories to help you build thriving memberships and turn customers into loyal, lifelong tribe members. Whether you're looking to launch, grow, or optimize your membership site, you'll find actionable tips and proven methods that you can apply immediately. It’s time to stop chasing short-term wins and start building long-term success. This is where tribes are built, loyalty is forged, and transformation happens. Let’s dive in!

Episodes

July 10, 2025 54 mins
If you’ve been grinding on social, sending emails, perfecting your landing pages—and still not seeing your membership grow—this episode is your wake-up call.  The problem likely isn’t your offer… it’s your messaging. I brought in Rick Tielemans, co-creator of Tribe Secrets and my go-to messaging ninja, to break down the psychology of why people don’t buy—and ho...
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We’ve all got lurkers in our memberships—the ones who pay but stay silent, never post, never engage, and eventually cancel.  In this episode, I sat down with one of the most brilliant minds in membership retention, Mike Tielemans, co-creator of the Tribe Method and co-author of 27 Tribe Secrets. He helped me build the Over 40 Alpha Brotherhood into a retention ...
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If you’re using badges, points, or leaderboards to engage members, you’re missing out on real transformation.   Gamification doesn’t cut it. You need MILESTONES—meaningful markers that drive identity, belonging, and progress.     In this episode, I’m sharing my 7-step milestone system that creates lasting engagement and motivates members to stick around. This system isn’t just about boosting retention—...
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What if…The secret to skyrocketing engagement and retention in your membership community wasn’t more content, but a simple shift in how your members see themselves? That’s right—today, I’m sitting down with Deraj Wells, a master at turning ordinary memberships into powerful tribes....
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Are your members really engaged in your community?  If they don’t have a strong identity tied to your tribe, they may drift away. In today’s episode, we’re diving into how to help your members create an identity that sticks—one that drives engagement, boosts retention, and builds lasting connections.  I’ll share a strate...
AI is changing everything, but there’s one thing it can’t replace. Human connection. The secret to success? Building a tribe, not just a community. 
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Ever find yourself wondering why your community is so quiet? Or, how can you get your members to engage more? If you've asked these questions, you're in the righ...
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Let’s face it, cancellations suck. But here’s the twist: they don’t have to be the end of the world for your membership.  If you handle them the right way, they can strengthen your tribe. Today, we’re discussing how to turn cancellations into opp...
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Today, I’m diving into something that could transform your membership game –   ONBOARDING.   If you’re tired of high churn rates and members feeling lost after they join, this episode is for you.   I’ll share the biggest mistakes I made in my early membership days and how a powerful onboarding process can be the key to not just keeping people around but actually turning them into lifelong, loyal tri...
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Let’s face it: many memberships struggle because they don’t create true loyalty.   It’s not about the quality of the product or the pricing. It’s about failing to establish a deep connection with your members.   I...
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    Welcome back to another powerful episode of the Tribe Membership Show! Today, we're diving deep into how to keep your members hooked and coming back for more, month after month, year after year. 

    It’s not enough to get people into your membership — the real magic happens when you create an experience that keeps them engaged, connected, and wanting more. I’m going to break down the strategies you need to build a membership that ...

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    Today, we're diving deep into the secrets of building a thriving membership community, focusing on attracting the right tribe members. Have you ever wondered what successful businesses, membership sites, and even cults have in common? It’s their knack for attracting and retaining the right people. I’ll be breaking down my Amazon best-selling book, "27 Tribe Secrets," to share key psychological strategies for transforming membership...

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    We're back for part two of our special series on founding member launches. If you missed part one, check it out for a deep dive into the core four essentials of a successful launch. Today, we'll explore additional key elements that are crucial for setting the stage for a transformative membership experience.


    What You’ll Learn:

    • How to create and manage a sense of urgency and exclusivity in your launch.
    • Testing content ...
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    Today, we're diving deep into the top things you need to watch during your founding members' launch. This isn't just a pre-launch strategy—it's the foundation that can make or break your tribe membership. I'll show you how to attract and engage early members strategically, setting the tone, culture, and expectations for your business and community. Using the tribe's secrets and methods, we're elevating this launch beyond the typica...

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    Hey, what’s up, tribe leaders? Today we’re diving deep into one of the biggest challenges membership site owners face—how to keep your members engaged and loyal for the long haul. In this episode, I’m sharing five proven strategies to not only improve retention but also turn your members into lifelong, loyal customers. If you want to build a thriving community that sticks with you month after month, year after year, this one’s for ...

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    January 25, 2025 34 mins

    Welcome to "The Tribe Membership Show," where in this week's episode, we dive into the exhausting cycle of traditional marketing strategies. We're exploring how building a tribe can be your sustainable solution to break free from the relentless pursuit of short-term marketing victories. Prepare for an enlightening discussion on transforming marketing frustrations into long-term success.



    What You Will Learn:

    • Why i...
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    Welcome to the inaugural episode of The Tribe Membership Show, the ultimate resource for mastering the intricacies of membership sites. I'm Funk Roberts, and in today’s episode, I'll take you through my journey from the depths of failure to the heights of creating a thriving membership community with a retention rate exceeding 90%.

    What You Will Learn:

    • How can psychological strategies enhance membership engagement and retention?
    • W...
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    January 17, 2025 1 min

    Welcome to the Tribe Membership Show!

    Are you ready to launch, grow, or optimize your membership site? Join Funk Roberts, co-creator of the Tribe Method and co-author of the Amazon bestseller "The 27 Tribe Secrets", as he shares proven strategies to boost your membership growth, retention, engagement, and revenue!

    With experience running the multimillion-dollar Over 40 Alpha Brotherhood—boasting 10,000+ members and a 90% retention ...

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