The Trilix Podcast

Since its founding in 1995, Getty Images has been at the forefront of how creativity and technology intersect. Dr. Rebecca Swift, senior vice president of creative at Getty Images, has helped guide the organization’s content creation and research during that time. She shares insights on Getty Images’ wealth of visual assets and how they monitor the needs of their customers and creators alike. Also at the forefront of Dr. Swift’s re...

Jacob Repp was another working professional in Des Moines looking to break through the mold until he decided to build upon his personal brand by regularly posting on LinkedIn. After years of posting, his network has expanded to about 11,500 followers on the online platform and countless more connections offline. He sat down with the Trilix Podcast to discuss networking, his passion for nonprofits and how to build a community for pr...

Good public relations and communications strategies help brands own their story internally and externally.  Christina Gayman, president of PRSA Iowa (Public Relations Society of America) and director of communications and marketing at Syverson Strege, sits down with Trilix to discuss timely trends, valuable PR tactics and the importance of an organization like PRSA for like-minded professionals to share their knowledge.

Host: Makay...

Ever wondered about the thought that went into the branded pen or koozie you got at a recent trade show? Or who came up with the design and chose the material for your favorite branded T-shirt? We sit down with Randee Horwitch, national sales director, and Zack Freibrun, business development director, from Global Sourcing Connection (Gloso) to discuss how important these products are to brand recognition, campaign success and even ...

Iowans need to sing their own praises, and the Iowa Association of Business and Industry (ABI) helped share the stories of Iowa’s manufacturers in its Coolest Thing Made in Iowa competition. This monthslong bracket competition culminated with Vermeer Corporation’s ZR5-1200 self-propelled baler being voted the coolest thing made in our state. Liz Sporrer, of Vermeer, and Kelsey O’Connor, of Iowa ABI, sit down with us to discuss the ...

For 100 years, the West Des Moines Chamber of Commerce has been dedicated to advocating for and growing local businesses. President and CEO Katherine Harrington joins the podcast to discuss the chamber's impact on the community and what the future looks like for business in West Des Moines.

Hosts: Makayla Smith and Megan Stelter

Guest: Katherine Harrington

Producer: Cooper Maahs

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Ryan Brock, chief solution officer at DemandJump, brings his personal journey to the podcast, sharing how he came to understand the importance of good search engine optimization (SEO) writing. He underscores the enduring role of good writing in SEO best practices and the need to stay agile as the SEO landscape continually reshapes.

Hosts: Makayla Smith and Bonnie Harris

Guest: Ryan Brock

Producer: Cooper Maahs

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It’s no surprise that food safety is an incredibly important topic for people in every area of the world. Aligning on research, sharing insights and making connections across public health, academic and scientific helps food safety professionals do their best. It is a good thing the International Association for Food Protection (IAFP) is there to connect them. Lisa Hovey, IAFP’s executive director, discusses how association offerin...

First-party data, the information collected by an organization from its potential and current consumers, has always been significant. Given the uncertain future of third-party data, first-party data has become more important than ever. Jacob Dalton, vice president of analytics at Digilant, discusses how to best gather and use this information.

Hosts: Makayla Smith and Matt Durant

Guest: Jacob Dalton

Producer: Cooper Maahs

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Talking about mental health can be challenging. Starting — and continuing — the conversation in the community can be even more difficult. That’s where Darci Alt, CEO of Heart of Iowa Community Services (HICS), comes in. She discusses how efficient and effective messaging about mental health can improve the culture surrounding this vital topic.

Hosts: Makayla Smith and Megan Weilbacher

Guest: Darci Alt

Producer: Cooper Maahs

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In an ever-changing digital marketing and traditional media world, knowing how to reach your target audience is more important than ever. Joanna Castro, director of sales, Midwest, at Q1Media, joins us to discuss recent trends, need-to-know changes, and how to adapt to retain audiences and grow your reach. 

Hosts: Makayla Smith and Travis Ziemke

Guests: Joanna Castro

Producer: Cooper Maahs

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Have you ever wondered what goes into finding actors for print, video and film work? How is the talent curated and managed? Steve Myers, co-founder and president of The Peak Agency, has a long tenure in representing talent. We sit down with Steve to learn how he got into the industry, how he’s grown The Peak Agency into one of the most reputable full-service talent agencies in the Midwest and how companies can best use hired talent...

Mark Hornsby’s credits go way beyond his current role in studio management at Russ Berger Design Group. A gifted music producer and audio engineer with over 1,000 projects under his belt, Mark has been part of some of the most compelling songs in contemporary music. His credits include numerous Grammy-nominated and award-winning recordings. Mark made a name for himself by bridging artists’ visions with engineering know-how. His kno...

Sara Kurovski, president and CEO of Make-A-Wish® Iowa, joins the Trilix Podcast to discuss how to capitalize on the strength of storytelling as a nonprofit. We explore the challenges nonprofits face when bringing powerful narratives to life and the value they deliver when it all comes together. We’re proud to partner with organizations like Make-A-Wish Iowa that inspire so much good in the communities where we live and work. 

Hosts...

What are the stories behind some of the most successful brands? How do the best creative minds bring their ideas to life? How are audiences changing their media consumption? Join the Trilix Podcast every other week as we sit down with subject matter experts, leaders in technology and marketing, and other industry experts to answer these questions and more!

Brought to you by Trilix Studio.

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Knowledge is power! And obtaining that knowledge through campaign reporting is a great way to inform your advertising strategies and tactics. Trilix Media Director Travis Ziemke joins us to discuss the importance of regular reporting, how it can help measure success and when it may lead to changes in strategy. Stick around after to get to know Travis a little better!

Hosts: Makayla Smith and Matt Durant

Guests: Travis Ziemke

Pr...

One of the most important parts of work as a marketing agency is building and maintaining client relationships. On this episode, we sit down with Jon Miller, Trilix director of client services, to discuss everything from finding the right marketing partner and building the relationship to how to make the most of your work with a third-party marketing expert in an ever-changing landscape. Stick around after the interview to get to k...

You know what they say — communication is key! On this episode, we sit down with co-founder and CEO Ron Maahs to talk about how internal communications helps create company culture and how important it is to share information with those who build and protect your brand. Ron shares examples on how internal communications has helped Trilix for nearly two decades.

Hosts: Makayla Smith and Jeremy Moser

Guests: Ron Maahs

Producer:...

Maintaining a consistent brand identity across all platforms is one of the best ways to grow your brand. We sit down with Trilix Chief Creative Officer Brent Wirth to learn how to create and maintain consistent brand guidelines across marketing channels — and when it makes sense to deviate. Stick around for our game segment to get to know more about Trilix Art Director Alex Huston.

Hosts: Makayla Smith and Laura Sprague

Guests: B...