Rich Kozak is a seasoned branding strategist, best-selling author, and the Founder of RichBrands, recognized for helping entrepreneurs and business leaders clarify their purpose and shape the language that brings an impact-driven brand to life. With more than four decades of global branding experience and service on the American Marketing Association International Board of Directors, he developed the Impact-Driven Branding™ process—a seven-step methodology that aligns a brand’s message with the meaningful impact its leader is committed to making.
In addition to his branding work, Rich leads IMPACT DRIVEN Publishing, guiding clients in transforming their expertise into published books that expand their visibility and influence. Known for his clarity, authenticity, and purpose-focused approach, he mentors individuals who want to build brands that genuinely serve others and create lasting positive impact.
Chapters
- (00:00:00) - Tron Podcast: Rich Kozak
- (00:00:41) - The Secret to Branding Success
- (00:05:32) - In the Elevator With Audience
- (00:06:25) - 7 Common Mistakes Companies Make When Building a Brand
- (00:11:20) - Data Security and Privacy: The Challenges
- (00:15:33) - On Branding and Marketing
- (00:19:48) - The Four Things a Brand Must Have to Come Alive
- (00:20:49) - Is Artificial Intelligence Bad for Business?
- (00:26:38) - Branding You With Impact
- (00:30:18) - Rich Kozak on The Tron Podcast
Host
Rashad Woods
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.