The TRUST Show

In this episode, we move from theory to practice. Learn how to identify the highest trust premium in your industry and discover the behaviors you need to change to attract high-trust customers. We'll also explore strategies to retain existing customers, even against competitors offering discounts. Using W. Edward Deming's wisdom, "If you can't describe what you are doing as a process, you don't know what you're doing," we'll outlin...

The Trust Premium framework focuses on the value customers see in trusting the salesperson or professional, making them even willing to pay a higher price or fee. So, being trusted by the customer before purchasing is essential. Not only do customers buy from people they trust, but they are willing to pay that premium. But what happens after the purchase is done? It is imperative to maintain and grow trust after the purchase, wheth...

Often, when you run your own business, you face the decision of doing something yourself or hiring someone to do it. It is not an easy decision. As a professional speaker, I face that decision on a weekly basis in different functions of my business. Over the years, I developed a three-step process to make those decisions: separate different functions, identify the alternatives for each one, and use criteria to make the decisions. I...

Is it good to “Trust but verify?” When you verify, aren’t you showing that you don’t trust? In this episode, I will analyze this management approach. Does it really work? I found a 2004 research article that claimed that the more you verify, even in a high-trust self-managed team, the better the performance is. But I will also discuss what’s missing from that study, and will finally suggest that instead of “Trust but verify,” you s...

There are many benefits to being trusted. One condition to be trusted is to be trustworthy. It’s still not a guarantee that you will be trusted, but it’s a prerequisite. So, what makes you trustworthy? Over the years, I observed 8 laws of trust, and developed my 6-component relative trust model. Instead of talking about those, today, in this episode, I will talk about the 3 principles of trustworthiness, that are the basis for the ...

Who do you trust? In The Book of TRUST, I claimed that there are three entities you trust. You trust yourself, you trust God, and you trust other people. Trusting yourself is the one thing that determines your risk-tolerance level without having to trust anyone else. Trusting other people is what most of my work focuses on. But how about trusting God? Do we all trust God? Do we trust God to the same extent? To answer this question,...

This episode will give answers to both questions. It starts with describing the connection between reward, risk, fear, and trust, explaining why we even need trust and how it plays a role in our willingness to take risks to get rewards. Later in the episode, I will provide my own definition of trust, breaking it down into its components. This episode incorporates findings from my recent study of our attitudes toward trust and risk-...

The foundation for the Trust Premium™ concept is that we pay first and get value later, and we must trust the salesperson or professional that they will provide value. The value is no less important than the price because of a few deeply ingrained beliefs such as "You get what you paid for," "There is no such thing as a free lunch," and "If something is too good to be true, it probably is," as they influence consumer behavior. I to...

In this thought-provoking episode, we dive deep into the nuanced relationship between trust and respect. Exploring real-life scenarios and expert insights, we challenge conventional wisdom to uncover the intricate dynamics that govern our personal and professional relationships. Discover how trust and respect interact in complex ways, shaping how we connect with others, and reconsider the foundations of interpersonal relationships....

I am often asked, “What is unique and different about your approach to trust?” In this episode, I cover that unique approach to understanding trust, emphasizing its relative, reciprocal, and two-sided nature. I challenge the traditional view of trust as a universal and static attribute, illustrating instead how trust is a dynamic interplay that depends not only on the trustee's actions but also on the trustor's willingness to trust...

Often viewed negatively, procrastination is typically associated with last-minute stress and missed deadlines. However, could there be positive aspects to this common habit? Join us as we explore both the potential downsides and the unexpected benefits of procrastination, and consider its impact on creativity, decision-making, and trust dynamics across our personal and professional lives. Tune in to challenge your perspectives on p...

Explore the intricate role of trust in consumer behavior in this podcast episode. Delve into why consumers often pay a "trust premium" for familiar brands, how trust influences purchasing decisions, and the psychological underpinnings of brand loyalty. Learn about the impact of trust on business success through expert analysis and case studies. Discover strategies businesses can use to build and maintain this crucial asset, enhanci...

Last Sunday on McCuistion TV, the second part of a series on lying aired on PBS/KERA Channel 13. Hosted by Jim Cathcart, the episode featured Prof. Christian Hart from Texas Woman's University and me. We discussed topics like cultural differences in lying, salespeople's honesty, the relationship between confidence and trust, and the consequences and detection of lying. The insightful episode is now available on my podcast, and on M...

The first episode I recorded for The Trust Show podcast was done almost three years ago and was titled “Does (Team) Size Matter (for TRUST)?”. In this episode, I revisited the topic of trust in teams because I get asked about it a lot. In this episode, I’ll talk about the importance of trust in a team. I’ll talk about team size. I’ll talk about building trust in a team and what to do when you have team members who cannot be trusted...

In this episode, we dissect why cold calls fail—trust starts at zero. With scams rampant, we’re wary of unknown callers. Trust is key; it’s what drives purchases, even at a premium. But how do we gain trust from the start? Research helps, but it’s out of our hands. The answer? Referrals and transferable trust. Joining us is Bill Cates, referral expert, and author, to discuss his system used by thousands to secure quality clients. T...

Are you considering hiring a coach? The struggle is real! On one hand, a skilled and trustworthy coach can transform your life. But beware—the coaching landscape is teeming with imposters. Tune in as we dissect the chaos, revealing tools to spot genuine coaches who truly have your back. In this episode, I’ll guide you through identifying and screening a coach you can trust. Drawing from my 8 Laws of Trust and the 6-Component Relati...

Today’s podcast episode delves into the intriguing world of bi-directional trust. Dispelling the myth of symmetrical and reciprocal trust, it reveals that trust is, in fact, asymmetrical. The 4th Law of trust highlights this fascinating phenomenon. Throughout the episode, I will explore why trust doesn’t always follow a straightforward give-and-take pattern. Furthermore, this episode sheds light on the implications of this asymmetr...

Join me in this episode as I explore the intricacies of trust, particularly its personal and relative nature. I challenge the myth of being trusted by everyone and pose the question: Can you truly be trusted by everyone? Spoiler alert: No. But fear not! I share practical insights on how to broaden your trustworthiness by showcasing different facets of yourself authentically. Discover how small behavioral adjustments can widen your ...

There is a “shortcut” that some people use to become “Amazon bestselling authors.” This practice is problematic and, in my opinion—unethical. I don’t believe those who do it are intentionally trying to mislead. I think they are caught by the “everybody is doing it” or misguided by someone who doesn’t care about the unethical consequences.

There is a lot of sarcasm in my tone of voice in this episode, and I come across as preachy. I...