All Episodes

January 7, 2025 37 mins

In this episode, we dive into the introduction of The Trust Premium, exploring how trust influences buying decisions, loyalty, and pricing. Learn why customers are willing to pay nearly 40% more for trusted providers and how trust serves as the ultimate competitive advantage. Packed with anecdotes and research, this episode sets the stage for understanding the tangible power of trust in sales and professional relationships.

Mark as Played

Advertise With Us

Popular Podcasts

United States of Kennedy
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.