In this episode, I’ll be reading Chapter 6 of The Trust Premium—The Bottom-Line Impact of Trust Premium.
So far, we’ve discussed how trust drives revenue through higher pricing and customer preference. But what about profitability? Today, we’ll break down how trust doesn’t just boost your top line—it multiplies your bottom line. From increasing gross profit margins to lowering customer acquisition costs, we’ll quantify the real financial impact of trust on your business.
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