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July 1, 2025 42 mins

I know—it’s been over two months since my last episode. I’ve been buried in writing a textbook and workbook called Is it Really a Great Idea? That’s where I’ve been. And in this episode, I’ll share what happened during those two months, how the book came together, and why it became a textbook—not just another business book.

This will be the only time I talk about it here, because I’m launching a second podcast focused entirely on idea evaluation and entrepreneurship.

Starting now, this podcast will come out every other week. The new podcast will release on the alternating weeks. And yes—I’ll be back next episode to finish the last four chapters of The Trust Premium.

Thanks for sticking with me. Let’s catch up.

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