How To Create An Omni Channel Marketing Approach For Your Home Services Company - Anthony Winston III

Too many home services companies focus on 1 channel to help grow their business.

That can be using Home Advisor or Angie's List. Or going all in on Google Ads.

However, the #1 take away that Anthony Winston III -- Founder and Principal at Winston Engineering, Inc. -- shares with us during this interview is that he put his business everywhere.

By joining community events, chamber of commerce, networking groups, partnering with experts such as Book Keepers, web designers, digital marketer, and more -- he's been able to grow and scale his business in roughly 6 years.

Having a well designed and highly SEO optimized website will help you build more brand awareness in your community.

By also leveraging social media channels such as LinkedIn and Facebook and connecting with key decision makers allows for your home services business to position itself as an authority.

This is exactly what Anthony has been doing for a few years, and he explains some of his key strategies and partnerships that has helped him grow Winston Engineering, Inc.

To learn more about The Trust Tipping Point Marketing Podcast, please visit:

www.TheTrustTippingPoint.com

Episode Transcript

Javier Lozano, Jr. (00:01):
Marketing in the home services industry has
changed so much over the pastfew decades. Now even more rapid
pace these last few years almostto a point it's impossible to
keep up with what's trending.
Ever felt like marketing intoday's economy is like flushing
money down the toilet. That'swhere we come in and help honest
Home Services companies justlike yours, learn and understand
some of the most effectivemarketing strategies today,

(00:22):
strategies used by some of thetop home service companies
around the world. My name isJavier Lozano Jr. and welcome to
the trust tippingpoint MarketingPodcast. Hey, guys, what's up?
This is Javier again with thetrust tippingpoint marketing
podcast,

Unknown (00:40):
I've

Javier Lozano, Jr. (00:40):
got another amazing guest here. His name is
Anthony Winston, the third. He'sthe founder and principal
engineer of Winston engineering,Inc. Anthony, how you doing,
man?

Anthony Winston III (00:51):
I'm doing well. Thank you for having me
on.

Javier Lozano, Jr. (00:54):
Hey, I appreciate you. Jumping on for
this podcast. I know we've kindof been chatting about this for
I think almost a year onLinkedIn about trying to get you
on an interview. And then justtiming wasn't really working.
But um, it worked out now. So Ireally appreciate you taking the
time out of your day to do this.
Tell us a little bit more about,you know where you're at. You
know, I mentioned you're inCalifornia, and then you know,
your background, all other funstuff. And then we'll kind of

(01:16):
start diving into the podcast.

Anthony Winston III (01:19):
Yeah. Well, I'm in Southern California, our
company is use air quotes wherewe'll damar we've never had a
physical office since I startedthe company. So that's where our
peel boxes. We're not too farfrom Temecula wine country,
which is there like directly inbetween LA and San Diego. But as

(01:41):
far as my background, I'moriginally from Chicago. moved
from there. When I was about 14,I spent a little time in Arizona
and then eventually finished outHigh School in California. Nice.
And then I went to Arizonastate. And there that's what I
studied electrical engineeringwith nepotism power transmission

(02:01):
and distribution. I had aprofessor he was from I forget
who it was like Eastern Europe.
So you know, very old school.
real cool guy always looked outfor me, he was kind of a, I
consider him an OG in the powerindustry. Nice. And I'm trying
to figure out what I want to dowith with my career. I knew I

(02:22):
want to do electricalengineering, but there are a lot
of facets of electricalengineering you can go into. And
one day he just came out andsaid, he said, You know what,
you know, I'm an old, I'm anolder guy. It's a lot of guys
like myself in the powerindustry who are retiring. He
was like, he was like, You're,you're young, you're smart. He
was like your black guy. I thinkyou'll do well. And he was

(02:43):
saying that was I think it washis way of saying it's a lack of
diversity in the industry. Soyeah, he wants to see more folks
like myself in the industry. Sothat's what I did. And I thought
I will work for power companyout of college. And that didn't
work out. So I ended up workingfor a large government

(03:04):
contractor, Raytheon and theBoston area
nice and it's off there.
I designed test systems formissile radar systems for a
while and then I started when Iwas getting homesick I was kind
of just out there with nofamily. Yep. And then two It was
very conflicting right becauseyes, cool working on these

(03:27):
systems but then you realizewhat these systems can do to
people Yep. So that that kind ofsat with me and bothered me a
bit so

Javier Lozano, Jr. (03:35):
are you talking about like the system's
like like basically the themissiles a defense kind of
stuff? Is that what you'retalking about or

Anthony Winston III (03:41):
right meaning somebody could die based
on something that I worked on

Javier Lozano, Jr. (03:45):
so it You almost kind of took a Tony Stark
kind of approach from Iron Man,

Anthony Winston III (03:50):
you know about that I didn't have the the
wealth and but like,

Javier Lozano, Jr. (03:55):
Win Win, Tony Stark saw the missile like
that he designed I was like,right next and he's like, Oh,
crap, I'm gonna die. Yeah. Soit's just I don't know, I'm a
big Marvel fan. So sorry.

Anthony Winston III (04:05):
I am today.
My girls just wrapped up onedivision.

Javier Lozano, Jr. (04:09):
How is that?

Anthony Winston III (04:12):
If it's it's hard to get through the
first couple of episodes becauseyou don't know what's going on.
But okay, you got to stick withit. You know, my kids are five
and six. And I was concernedlike maybe this is too much for
them. And one day they were onDisney plus in their room, like
binge watching the whole thingover again. So it's I think it's
amazing to see you know, womenleads on TV. They brought in the

(04:36):
character Rambo, you know, she'sa she's a black female
superhero. I think that'samazing from other girls to see.
But yeah, sorry, I didn't wantto go off on

Javier Lozano, Jr. (04:44):
No, no, man.
It's all good. Like, it's likethis is the thing is like, I
want people to connect with usbecause we're real people, you
know. So that's the thing. It'sall good. So anyways, you
decided to make a shift.

Anthony Winston III (04:54):
So I want to get back out to California
and began working or got a job.
with General Atomics out ofRancho Bernardo, which is
basically a small suburb outsideof San Diego, and they flew me
in, and I just remember it was,I want to say it was late fall,
early winter. And if you everflown to San Diego, you're you

(05:15):
like skimming right over palmtrees, you see the water. And as
I'm landing, I'm like, I betterget this job. And they interview
me, they hired me. And theymoved me. They moved me out back
to California. And, you know,working on components that go on
battleships and things likethat. So the arrestment and the

(05:37):
and the catapult system, they'reripping out the steam system,
and they want to use electric.
So I was I was testingcomponents for that. And that I
think about it that thatconflict was still there.
Because you catch a jet fighterjets, yeah, shooting them off

(05:58):
the battleship. But then Istarted getting into programs
with, you know, hybrid electricdrive, they wanted to use them
on a mining mining application.
So you got I mean, motors as bigas a house, right? So Wow, it's
kind of cool. Well, Tupelo,Mississippi, testing those
things. And then I got my PElicense and my professional

(06:19):
engineering license, which isbased in construction, okay. And
I realized I can't use thishere, those, I don't want to go
through the process of becominga PE just to be a PE and not
being able to use it. I use mystamp, for sure. So I quit, took
a pay cut and worked for a largeelectrical contractor. And my,
my very first role was the LAfederal courthouse in downtown

(06:44):
LA. And so I'm commuting, I'mdriving an hour to Corona,
taking a train an hour and ahalf into the city. And so I'm
going back and forth. And thisthis commute was horrendous. I
can imagine I see. schematicelectrical schematics we're
building and I'm like, wait aminute, this is way easier than,
you know, missile radar systems.

(07:09):
So on the train that Google howdo you start a business and I
would take two laptops with memy personal and my work. And if
I didn't have any regular workto do, I will pull out my
personal and I just startedbuilding my company.

Javier Lozano, Jr. (07:23):
That's crazy, man. I mean, you you
literally went from like, youknow, defense, you know, type
contractor company, to I'm notsaying it's a downgrade, but you
literally just went backwards.
And then you're going back upagain. But you did it because
you wanted something differentfor your life. Is that is that
would you would you agree that?

Anthony Winston III (07:44):
No, yeah, absolutely.
Thecorporate corporate structures
really bothered me. Okay.
Because it was so antiquated,right? They want you to sit at a
desk from nine to five, even ifyou didn't have anything to do
that. That made zero sense tome.

Javier Lozano, Jr. (08:04):
Yeah.

Anthony Winston III (08:06):
And so I would always try to work from
home if I could, I felt like Iwas more productive at home.
Because if you give me a task, Ican knock it out much more
quickly. Because I don't haveany distractions. You don't have
co workers come in, hey, youhear about marksmen is blah,
blah, blah. Like that. So and Iwill go to my bosses and say,
Hey, I don't have anything todo. I just wrapped up this

(08:28):
project. And of course, they maytake a day or two to find
something for you do but thenyou kind of stuck. So yeah, I
started my company and I startedposting on Craigslist, right?
Just offering electroengineering services. You're
kidding me? Yeah. And my veryfirst project was a I think it
was Iranian restaurant wascalled booth grill in Huntington

(08:48):
Beach, California. Okay, no,they're no longer in existence.
But he called me I didn't evenknow what the charge I think I
charged him like 500 bucks for aset of electrical plans. Oh,
that's cheap, dude. You know,there's no manual pricing. So
they got took the day off to Iwrapped up his project took a

(09:11):
day off to meet with him. I likekinkos to print off his plans
and hand them to him. And thenI'm noticing little notation
mistakes. And I'm in therescribbling on the plans, trying
to get it wrapped up and itworked out and got his permits
and everything. You know, itworked out well. But Time keeps
going. And then I start getting,you know, a couple office

(09:32):
buildings, you know, then Istarted doing a couple Starbucks
with someone. Yeah. And then Isigned a major warehouse. They
reproduced pictures that you'dsee in places like z gallery,
right, the places where you canbuy reproduced drawings. Yeah.
And so that contract was largeenough to sustain you know, me
and my family for three monthsif I didn't get any more work.

(09:55):
So I said, You know what, let'stalk to my wife like, I want to
Walk away from, you know, mynine to five and do this and
show my wife the financials, andshe was cool with it. And that
was in 2015. And I haven'tlooked back since

Javier Lozano, Jr. (10:10):
do that is awesome. That's a cool story. I
love that I love the the takingthe risks, the whole true
entrepreneur journey whereyou're balancing everything, you
know, like, you've got your fullnine to five. And you know, and
you're kind of dabbling in thiswhole starting your own
business. You know, like, notthat not saying that you don't,

(10:31):
you're not committed, you'rejust kind of figuring stuff out.
Yeah, you know, and, and thenall of a sudden, you know, like,
things kind of start kind ofturning for you like it, I have
something very similar to that,where, when I started my when I
started my first company in2008. Before that, I used to
work for a sales, one of theirtop salespeople for this company
called Raj online, we sold likean online registration SAS

(10:54):
product. And so basically, I didthat for an entire year. So I
worked 80 hour weeks, did thatfor like, 40 hours at my job.
And then like, I'd get in at7am, like, eat at my desk, leave
at three, get to my studio by330 and then start teaching
martial arts or fitness classesby four did that till eight,

(11:15):
that Monday through Friday. Andthen I would mark do marketing
stuff from like, eight to 10 inthe evening, few days a week.
And then on Saturday, Sundays, Iwould just work on marketing and
sales stuff. So it'd be like,you know, passing out door
hangers go into like stupid, youknow, community things. I'm not
saying they're dumb, but like,it's just everything. There are

(11:36):
a whole

Anthony Winston III (11:36):
lot of times, you know, a bunch of
times it gets

Javier Lozano, Jr. (11:39):
Oh, yeah.
Oh, man. I mean, I was I wasdrained. And then it was the
same Crossroads you were where Iwas like, Okay, this company,
because every money, everythingwe're bringing in, I was just
putting it back into thebusiness, you know? And then I
just based, like, you know what,I gotta just do this. So talk to
my boss during our annualreview. It was a bad review, by
the way. And he's like, when Itold him I started my own

(12:04):
company like, this has beengoing on for a year. He's like,
Are you kidding? I didn't knowabout this. And then he goes,
you need to burn the effingship. I was like, what he's
like, you need to burn theeffing ship. He said the real
word. And, and then I was like,okay, he goes, you need to go
all in on this. And like, done.
So I put in my two weeks, andnever looked back after that. So

(12:25):
the company in 2018. Anyways, Mypoint being is that, like, I get
where you're coming from, andthat's a cool journey, you know,
what, what you're kind of whatyou went through. So, you know,
something that you brought upduring our conversation before
was, and what you mentionedhere, too, is, is that, you
know, that diversity in this inthis industry? And, you know, I

(12:46):
know, we want to kind of diveinto that, because that's
something that is intriguingthat in this industry, they are
not a lot of people of color,that are in MEP kind of space,
you know. And so I'd love foryou to kind of like dive in,
like, Did you always have aknack into like engineering and
this kind of stuff? Or was itsomething that you just kind of
like started kind of pullingyourself towards where you're

(13:09):
like, this is kind of cool. Ilike this, because some people
just they just have it, youknow, others, they have to work
for it. For me, I was always thekid getting in trouble for
taking stuff apart. So

Anthony Winston III (13:22):
I've always been very inquisitive. I
remember I remember one time Idesigned what I thought was a
very first solar airplane, Imust have been in fifth grade.
I'm jotting it down. I wrote thepatent drew the panels on the
plane. And I get to school maybea couple weeks later. And I look
in a science book. And ofcourse, there's a solar

(13:44):
airplane. So I was always thattype of I was pretty much a
nerd, really thinking of thingslike that. And I knew I want to
be original, I want to be amarine biologist, but then I
realized they don't make a tonof money. So I was cognizant of
finances Even then, you know, asgetting through high school, I'm
like, Oh, I want to be a networkadministrator it. It sounded

(14:07):
cool, right. So I went to aSummer Bridge Program at Arizona
State University the summerbefore I started, and I got a
taste of computer programming,and I hated it. So I knew I
wanted to be engineering. So Ilooked at a list of engineering
disciplines and said, All right,which one makes the most money
so it was electrical at thetime? No kidding. And that's

(14:29):
what I went with. High school,high school and you know,
kindergarten to high school wasa breeze. Once I got to college,
that's when I really started tostruggle.

Javier Lozano, Jr. (14:40):
No, really.

Anthony Winston III (14:42):
Yeah.
Especially especially math andphysics. Okay. I mean, I've
failed. I think I counted fiveor six different classes. But,
you know, I was never thesmartest kid in the class, but
you weren't gonna outwork me.
So, if I had to take a classover and over again, I was going
to make it happen if I had tobeat down the doors. I'm a
professor. So what I did, right,you didn't have as much access

(15:04):
as you do now, with teachers, Imean, that was back in when I
went to college 2002 to 2006. Soyou had to go to these office
hours, you had to go to thetutoring center. And that's what
I did. And once I startedgetting to my upper division
classes, it became much moreeasier. That's when I had other

(15:25):
classmates coming to me askingfor for help with, you know,
circuits and stuff like that. Sothat's really, really, yeah,
that's what I really knew. Andthen I got an internship at APS
Arizona public services, whichis one of Arizona's largest
electrical utilities, okay. Andbeing able to see those drawings
and seeing things in action andbeing at these massive

(15:47):
substations and them saying,Hey, don't put a tape measure in
the air you can getelectrocuted. I that was so
interesting to me. And then theygave me the keys to a SUV and
sent me all over Arizona, allthrough the desert with a
telescope, because they had abig bushing replacement project
on the transformer. So I'msitting on top of my SUV with a

(16:11):
telescope trying to read tinylittle nameplates on on
transformer bushings. And I didhis grunt work, but I just
thought that was so cool. Soyeah, to answer your question
it, school was easy until I gotto college. And then I just kind
of had to find my way. I justgotta, I realized really quickly
that every time I failed aclass, it's costing me more

(16:34):
money. So that was even muchmore motivation. As I mean,
College is a business. Yep.

Javier Lozano, Jr. (16:42):
Yeah, no, I got I got kicked out of college
myself, because of bad grades.
And then had to go to nightschool, how to do like online
classes. And when I was takingthese online, like these online
classes, and like night school,I'd been in classes with other
people that have taken for thefirst time and stuff like
answering all these questionslike, how do you know, this is
like, my second time? And like,Are you kidding? I'm like, Nah,

(17:04):
I failed the first one. So onceI got my grades back up, I you
know, I ended up graduating, butI didn't have a very strong GPA.
So it last I checked, I thinkwas like a 2.7. And I was, you
know, a few years ago, I wastoying with the idea, like, you
know, I think get an MBA. Andthen I'm like, looking at like,
the requirements or like, bareminimum 275. Like, you've got to

(17:26):
be kidding. And then I'm talkingto some of these, like, these
people that like let you in forwhat their what their titles
are. But I was like, Look, man,I started a company and I sold
it, like, how many MBA studentsactually have done that. And
he's like, pretty much zero. Sowhy does it matter what my GPA
is? And like, that's a fairpoint. You know, we may we may

(17:46):
be able to get around, you'renot taking the GMAC, like, I'm
just telling you like, like, I'mlike your ideal candidate. Yeah.
And so anyways, I wasn't madefor college. That's, that's for
sure.

Anthony Winston III (17:58):
And that's it. And it's, it's sad, because,
you know, we're the my wife wasjust watching that scandal about
the, you know, the rich folksgetting their kids into all
these fancy schools. Yeah, yeah.
And they talked aboutstandardized testing and how
basically pointless they are.
And then to, like you mentioned,the GPA, if I'm hiring somebody,

(18:21):
like a GPA doesn't tell you,Anthony was working three full
time jobs. Yeah. In collegewhile taking a full load it GPA
doesn't tell you that. So if I'mhiring somebody fresh out of
college, yeah, look at the GPA.
Obviously, it can be one pointsomething right, you got to know
you care a little bit, but I'mgonna get dig into your

(18:42):
backstory and fully understandwho you are. Because to me that
that doesn't tell the fullstory. And it's, it's sad that
we're putting minimums on thesekids. And, you know, yeah, I can
see the anxiety in these kidsare focused on GPA. And it's
pretty, pretty sad.

Javier Lozano, Jr. (18:59):
No, I totally agree. I mean, like, my,
like, I joke with my wife, like,she's, I say, she's a smart one,
because she can take any test inAC, you know, like, she, she,
she's got a real real realtorlicense, but a year and a half
ago or so. And I'm joking withhim, like, you'll probably just
aced this, like, this is likedealing with the study, you'll
probably get, you'll pass it.
And like for me, I just, I justnever could figure it out. Like

(19:21):
I'm not a test taker. And thatwas that was always a struggle.
But I agree with what you said,something you said earlier that
resonates with me is is thateven though you struggled in
college, no one's gonna outworkyou, you know, you are going to
be the hardest working personout there for your your class
and your programming. And Ithink that speaks volumes, in my
opinion. You know, um, andthat's something that's another

(19:44):
way of setting yourself apartfrom the competition, you know,

Anthony Winston III (19:48):
yeah. If you gotta approach this,
approach things you want with acertain level of aggression, to
be honest with you. Yeah, I wasa pretty good athlete in high
school. And I mean, I wasraining six foot 262 while I'm
on varsity, but I was the onewho would i would do tip off,
right. And I'm sometimes goingto get a seven footer. Yeah,

(20:11):
great. I rarely lost a tip off.
No kidding. But and, you know, Iwas, I was probably the leading
rebounder on the team. I wasjust very aggressive at what I
wanted. Yeah. And I took myeducation and, and even now my
business with a certain level ofaggression like you. You're not
gonna outwork me, I don't workcrazy hours that I don't do.

(20:31):
Mainly because you need downtimeand to, you know, have a wife
and two little ones. So yep, Igot to make sure that I carve
out plenty of time for them. Butduring the time that I am
working, I'm working very hard.

Javier Lozano, Jr. (20:47):
Nice. No, I hear you, man. And so, you know,
with your background in this, Imean, like, like, like we said
earlier that there aren't a lotof people, you know, that are
people of color that are in thisindustry? And did was that
something that affected you? Didyou want to come in to kind of
like, almost say, like, hey, itcan be done? Or was it just
like, I want to do this andwhether I don't care who I am,

(21:08):
you know what Color My Skin is?
You know, what sex? I'mwhatever. Like, what was your
thought process? Um,

Anthony Winston III (21:17):
so let me kind of back up a little bit.
I've had culture shock multipletimes in my life. So growing up
in Chicago, on the south side,in my elementary school, she
might have one white kit, right?
It was all black. So that wasthat was my reality. When Black
History Month came around. Itwas a big deal, right? Yeah, the
school getting colored in red,black and green, right. And, you

(21:41):
know, notable black folks, butthey paced on the walls. And
then I moved to Arizona. And itwasn't very many of us. And I
remember being in class, and itwas a white girl behind me. And
she was like, Can I touch yourhair? And I just thought that
was so odd. Why do you want totouch my hair? And then I went
to California, and it was a lotmore diverse. So now now I'm

(22:06):
seeing a lot more Asianstudents, right? Even more
Hispanic students and a lot ofblack students as well. So that
was that was interesting andcool at same time. And then when
I went to Arizona State, I mean,you talking 2%? African American
population, right? Yes. Withthat said, I go through all
these steps. Understanding thatwhen I do get a job when I'm

(22:32):
when I am out there, when I dosee a lot of professionals, it's
mostly white folks, and youunderstand at a young age that
you have to work twice as hardto get just as far. Yep. So
that's, that's kind of been mymentality. I mean, all through
my corporate career working forother folks. Most often, I was

(22:53):
the only black person in theroom. Gotcha. And you notice
that you notice it immediately.
And sometimes it's a littledisheartening. Yep. times. And
then once I jumped in toconstruction, you see the same
things like I will be in theseplanning meetings. And it's the

(23:15):
same thing, right? Yeah, I waslucky in that. Actually, my boss
at General Atomics, he wasactually Canadian, but he was
from Trinidad. So I think it wasTrinidad. So that was kind of
cool to see a black face. Thatwas sounds weird. But a black
person who was really high up inthe chain, dressed well, he was

(23:38):
just like a really good exampleof how to behave. Just how to be
in the corporate world. And heseemed to do a better than
everybody else. And then when Igot to helix electric, by my
boss, I think he was Haitian. SoI learned a lot from him. So
things like that. It's veryhelpful. Because sometimes in

(24:00):
order to be something you haveto see it. Yep. And that's,
that's one of the main reasonswhy I like coming on these
podcasts. Why post so heavy soheavily on social media? Yeah,
before the pandemic, I wastrying to go to high schools and
talk to these kids. Becauseagain, if you if you don't see
it, sometimes you don't believeit. And Yep, let's be honest,

(24:22):
there's not a lot of not a lotof MEP engineering owners out
there in general. Nope. So it'sgood to let these kids know the
different types of career pathsthat they can go down and they
don't know if I can do it. Youdamn sure.

Javier Lozano, Jr. (24:36):
Yeah. Now, that's great. I mean, you're
doing it with the intent of, ofalmost setting an example of you
know, and say, Hey, it can bedone. And, and you're doing it
in a, I think in a caring way,like in a motivational way. You
know, when you're, you know,what you're talking about with
with talking with kids and stufflike that, and showing them the
opportunities of what can bedone. And I mean, that's, that's

(25:00):
thing is like, I think thereason that you and I connected
on LinkedIn is because you dopost heavily, you know, you are
putting a lot of content onthere about the MEP industry.
And I mean, that's at the timewhen I used to work for a
commercial HVC company, and Iwas targeting people that were
kind of like you, you know, thathad connections like that, that
are in the commercial space,that, you know, might open a

(25:22):
door, you never know, you know,I'm saying, but that stuff
doesn't happen, if you're notout there pushing, if you're not
out there promoting, you know,you've got to, you can't just
sit behind your computer, or youknow, that sort of stuff, you
know, so, so I totally get whereyou're coming from, you know, on
that end as well to where you'releading by example. And I love
that I think that's importantthat, you know, people that are

(25:45):
in positions like you and I, youknow, that have had success, or
either host podcasts or, youknow, have run a business or own
a business right now, whateverthat case is. We need to lead by
example, you know, like, we needto be out there and be the
leaders. And we need to almostposition ourselves in a way
that's just different fromeverybody else. So we stand out.

(26:07):
I mean, would you agree?

Anthony Winston III (26:08):
Yeah.
Especially engineering, a lot ofengineers and in general are
kind of socially awkward. Okay.
I'm not gonna sit so

Javier Lozano, Jr. (26:19):
true, and you're totally not.

Anthony Winston III (26:21):
And it took a lot of time to at least get to
this point. I'm still I stilldon't really like, public
speaking. But I knew everythingI do is for for the, for the
company, right? Yeah. And alsoto, like you said, try to be an
example to younger folks comingup. Because speaking on the

(26:43):
business side of things, whenyou send me the video for this,
right, I'm gonna blast it out.
It's going to increase SEO. Sothat was somebody Google's MEP
engineering firm near me.
Hopefully, we pop up, right?

Javier Lozano, Jr. (26:56):
Yeah. That's the goal, man.

Anthony Winston III (26:57):
So it's kind of a cool cycle, where
Yeah, it not only benefits thebusiness, but also maybe some
little black kid on the southside of Chicago may see this.
And he's like, you know what,that sounds like a cool thing to
do.

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Javier Lozano, Jr. (28:08):
Yeah, no, I totally agree, man. It's it's so
true. It's it's, it's funnybecause, um, you know, you
brought up this earlier, thebeginning of the of the
interview about one division andhaving female leads. And, you
know, I have a little boy and Ihave a little girl, and we watch
a lot of Marvel movies, the kidslove it. And, and but I try to

(28:30):
make it a point to let mydaughter see these female rules
of like power and strength.
Because especially now, like,because I want my daughter to
basically be almost like workscares boys away. They're like,
I don't know if I'm, likecapable of dating her because I
want her to be so confident inherself that her stand is are so

(28:50):
high, you know, and simply withmy son, don't get me wrong, you
know, like, I want the samething for my son as well, too.
But, you know, we'll watch like,you know, Captain Marvel or
Wonder Woman and stuff likethat. And I want her to see that
there's opportunity for her tobe a strong woman and it's okay
to be a strong woman and to beopinionated. And to not agree
with everything. Like she's,she's a difficult child in our

(29:14):
family. But you know what, like,there's a part of me, I'm like,
I kind of want her to be likethat, because I don't want her
to be a pushover. whenever she's18 years old. You know, I'm
pretty sure you can relate tothat.

Anthony Winston III (29:27):
Absolutely.
And you know, my wife, she'sshe. She brings that point home
all the time. Yeah, we try toinstill in our girls
independent. Yeah, it's a quickstory. You mentioned Wonder
Woman. And the first one cameout I think my youngest was two
or three. And I was in a liberalin Washington by myself, which I
thought I was the same werelike, Wonder Woman gets

(29:51):
catapulted into like a steeple,a church steeple or something
like that. Yeah. completelydestroys it. Next thing I know,
she goes upstairs and she haslike a little dog house, which
we don't really, I don't knowwho bought it because we don't
buy our kids dolls. And shestarts like kicking it over and
I'm like, oh, okay, I guess youenjoy Wonder Woman,

(30:12):
she's been influenced.

Javier Lozano, Jr. (30:14):
That's awesome. So I want to shift over
to now what you know, what wewere chatting earlier to is
about starting your business,you know, you were basically,
you know, working your full nineto five and on your free time
you were researching how tostart a business. Like, tell me
about that journey, you know, alittle bit more like, because a
lot of our people in ouraudience either have an

(30:36):
established business, or they'reprobably looking to learn how to
start a business. And they andthey don't know where to look,
you know, and I personally, I'vealways had an entrepreneurial
mindset, I've always been like,I can figure it out, I can find
it, I can research it somethinglike, I've always been that kind
of person where like, I'llGoogle it, and I'll start diving
in really deep and figuring thisstuff out. And, and other

(30:57):
people, it's it's a shift. Imean, like you have a very
strong academic background, youknow, and now, I'm not saying
all but not a lot of people gofrom a very strong academic
background to where they gostarting a business because I
think it is a different mindset.
I feel as though mostentrepreneurs not all, but most
entrepreneurs are notnecessarily like strong and
academics. Like either they werenot I kind of look at him like a

(31:21):
Gary Vaynerchuk almost wherethey go to college, they get a
degree, but it doesn't do themany, you know, any justice,
whatever. And then like, theystart running a business with
their pop. And then next thingyou know, it's a, you know, $65
million company. Like I likethat wasn't overnight. I know,
that took like 15 years for himto achieve that. My point being
is is that is is that's it's atough transition. And so I'd

(31:43):
love to hear more of thatjourney.

Anthony Winston III (31:48):
To me, it wasn't for one people got to get
over the fear of leaving theirjob dependent in obviously, you
need to put some research intowhat it is that you're trying to
jump into. But Yep. folks willsay, oh, man, not that scary. To
me, it wasn't because if itdidn't work out, I can go back
out and find a job. So at thebase, that you really have to

(32:13):
have a strong foundation for thebusiness that you're going to
do. Well, one, let's take itback a step further. Okay. You
need to find out if the marketactually wants what it is you're
trying to sell. I love that lovethat. I didn't necessarily do
that. I just assumed everybodywould. But years later, like
about six months ago, mybusiness mentor he suggested I

(32:35):
look at this book, I do a ton ofaudiobooks. It's called the
write it. And it basicallyteaches you how to prototype an
idea. So not prototype butprototype an idea, which means
that you prove it out before youactually spend a ton of time and
money and get frustrated and allthat interesting. So an exam, an

(32:57):
exam, I'm sorry, well, you cansay I'll say who's the author
that I do audiobooks to? It'slike Alberto something. If you
type the book, the right, it'llpop right up. It's a yoga yellow
book. Perfect. But he gave anexample, IBM thought of talk to
text. Some decades ago. Yeah.
And they didn't know how to doit didn't want to spend a bunch
of time and research to actuallybuild it. So they brought in

(33:19):
folks who this could benefit. Somaybe it's at the time they call
them secretaries, butadministrative assistants. Yep.
And say sediments on in front ofthe screen and said just talk
and the person would talk andthe word just scroll across the
screen. And some thought, Oh,this is great. Some thought it
was kind of weird, but theydidn't know it was somebody in
another room typing, listeningto what they're saying. No

(33:42):
kidding. Another example ofsomebody who came up with some
type of device. And they wentand bought an Ikea looking best,
walked into IKEA set up a salesstand, and just waited to see
who would buy it. And they had afake barcode. And of course,
they tried to buy it and itwouldn't work. So he just gave

(34:03):
it to him for free. interest.
Oh, obviously don't do that. Imean,

Javier Lozano, Jr. (34:08):
yeah, no, but the the point you're making
is test your market to see ifthey want what what you're
trying to offer.

Anthony Winston III (34:15):
Exactly.
And so I wish I had known thatbecause i've you know, I've had
a failed business couple failedbusinesses in the past, working
on another one. Hopefully thatworks out. But I wish I had this
book at you know, a while ago.
Uh huh. And so once you'vegotten past that point, you're
like, Alright, the market wantsit. Yeah. Then you have to

(34:36):
really set a good foundation,right? Go two years, whatever
your state's business website,it gives you a step by step on
what you need to do. So inCalifornia, you have to get your
Articles of Incorporation. Oncethat settle, you have to get
your your Ei n so you can go tothe tax website. takes five
minutes if that. Then once youget all that stuff done, you can

(35:00):
to open up a bank account, yep,give yourself an address, go get
a peel box, something like that.
You set those foundations. Andthen make sure that you're you
know, you get yourselfQuickBooks or whatever program
you want to use so that you cantrack adequately track your
sales, because it's kind of aside note. A lot of people
didn't get the PPP loan, do aCOVID, because their books
weren't straight, right? Youtrying to pull all these reports

(35:22):
and you're having issues. Soit's always good to have your
ducks in a row. And then youknow, make sure your website is
tight. Get you hire somebody todo a website, don't I mean
initially, maybe go to Wix orwhatever the case may be and
create your own thing. But thosearen't necessarily SEO optimized
or SEO. friendly. Yep. So SEOsearch engine optimization is

(35:46):
when somebody Google's you, orGoogle's or service, you pop up
in the area. That way, you'renot spending as much on ads. And
then, you know, be out theremarketing, be on social media at
LinkedIn. Try to be of servicelike you have a business, but
you're doing podcasts. So yourpodcast is is educational,

(36:06):
right? It's teaching peoplestuff. Yeah, at the end, you're
going to be like, Hey, this iswhat I do come by this. Yep. So
try to figure out just ways todo it. I mean, I hired a public
relations, person who sometimesreaches out to different
publications, just trying to getme in there. And it's all

(36:27):
circling back so that we getmore business. And I think you
hit a lot of stuff here is, youknow,

Javier Lozano, Jr. (36:36):
like, the beginning part, I really do feel
like you can do on your own,like the you know, filing for
articles, incorporation, gettingyour di n number, opening a bank
account, like someone likethey're like, I'm gonna hire an
attorney to do all this stuff.
Like, dude, you're wastingmoney, like hundreds, if not
1000s of dollars, like you coulddo this in probably over a
weekend. You know, it's justlike, and it's either Google it,

(36:57):
or literally do what you justsaid, Go to your Secretary of
State's website for your state,typing that kind of information.
Like we said, it's step by step,because I'm trying to remember
whenever I did this 13 yearsago, it's it was exact same
thing. And so it I mean, Ifigured it out at well at that

(37:17):
at that point. But yeah, it'sthe same thing there. And then
there are parts where I do thinkyou're right, that you have to
hire out someone to do expertthings. Like the website stuff,
a lot of people say that theycan get away with like a Wix
website. And I agree with you,it's good for now, but it's not
good for business. And the mainreason I say that is is that it

(37:38):
like if you want to be aprofessional brand, and you want
to be taken seriously as astrong brand that actually does
good jobs, good work for yourcommunity, then the first thing
people see is your website, youknow, and if if it's like, like,
sketchy or kind of like, thisdoesn't look good, doesn't have

(38:00):
a good design style doesn't flowdoesn't convert, like none of
those things, then what good isyour website? And so people and
we hear this a lot in art, andin our company, people say like,
well, web sites are useless.
Well, they're useless. If it'snot used correctly. It's like
saying like a car is useless. Ifyou don't have the key. Well,
yeah, like, you need a key toturn the thing on, so you could

(38:22):
drive to where you want to go.
And that's the same thing withwebsites, you know. So I think
there's a balance, there'sthings that you have to sit down
and you have to say, like, I canfigure this out, this is not
bad. And then other things thatare like, this is above my
paygrade. And I need to hirethis out. I'm wasting too much
time. I mean, did you feel thatbalance like of shifting of
like, I can do this? I'm goingto hire this out? Oh, yeah.

Anthony Winston III (38:47):
First, was the first person I got on board.
It might have been my mybookkeeper shout out to Rianna
over Ritter accounting, shestarted her her own bookkeeping,
and I think she does tax taxesnow. But I met her. So I'm on a
board of directors at the localchamber here. And I was at an
event and she was there. And Isaid, I want you on my team. So

(39:09):
we pay her whatever, we pay hera month to reconcile all our
books. If we got questions onQuickBooks, she takes care of
it. Yeah. And then in terms ofmy website, Tom over at avatar
website, or what avatar webservices we got today. Love it,
the complete name. He's amazing.
He rebuilt my website. Anytime Ineed update, he puts it on

(39:32):
there. I'm constantly addingblogs and project examples. So
he's always adding that making.
The goal is to try to be asorganic as possible as opposed
to paid ads. We still do paidads, but Yep. If I can reduce
that, that would be nice. Yep.
And you know, you have to, youhave to spend your time doing
what you're really good at.

(39:54):
Think about your hourly rate. Ifyou make, I would say around
number $100 an hour but you paysomeone else $30 an hour to do
it much quicker. That just makessense.

Javier Lozano, Jr. (40:04):
Yeah. I mean, that's something that we
use in our company, we call thatleverage services. I mean, like,
we look at an iPhone, like allthose components in the iPhone,
there's probably 10 or 12companies, 15 companies that all
contribute to making the iphone,apple does not make every single
piece of that iPhone, they justcame up with the idea, like,
this is what we want. And thensome of those people that make

(40:27):
the components of the iPhone aretheir direct competitors, like
Samsung, like these arecompanies that are competing
against them. But if they ifthey designed everything
themselves, the if, like peoplewere complaining about $1,000
iPhone, you'd be paying $3,000for an iPhone.

Anthony Winston III (40:44):
You know, I'm saying, exactly, you gotta
you gotta leverage the talentaround you even, you know, my
hires, you know, my employees.
There, they're very good atthings that I'm not good at. And
that's, that's by design. Youwant people to be smarter than
you who you hire. Yep.

Javier Lozano, Jr. (41:04):
That makes sense. So then, you know, like
you, you understand marketing ingeneral? Did you always have an
open mind towards marketing whenyou first started your business?
Or was it more of like a? Okay,I get it. I guess this stuff is
important, because I feel asthough some business owners are
like, sales, sales, sales, don'tworry about marketing. And I'm
not saying it's wrong. It's justit's the nature of the beast,

(41:26):
like sales basically puts moneyin your pocket.

Anthony Winston III (41:28):
Yeah, I think I knew it was important
immediately. Okay. So I'm anolder millennial. So I've come
up. I knew a time beforecomputers and computers and cell
phone, my first cell phone wasactually when I got to college.
Yep. Then social media came on.
So I was already kind ofingrained into that. Yeah, maybe

(41:48):
not so much on the social mediaside. But I understood that, at
a minimum, that website, youneed something? Because you have
to, it's easy to send a link,right? It's easy to send a link,
say, hey, go here, then try toconstantly recreate flyers about
your services. Of course, whenyou go to conferences, you
create flyers and things likethat. But that website, that's,

(42:11):
that's your resume, and it hasto be on point.

Javier Lozano, Jr. (42:16):
Yeah, no, it's I'm glad you're saying
that. And so as you know, asyou're kind of, you know, taking
this journey with you startingyour company, you're, you're
using marketing to kind of growyour, your brand and your
business. Are there certainthings that you you know, over
the course of the past sixyears, that you've learned that

(42:36):
like, Hey, I get more bang formy buck, if you will, doing
this? Because to me, it seems asthough like you have like an
omni channel approach. Like youhave a website, you do some paid
ads, you are part of somenetworking groups, you have like
power partners, or whatever, orlike, you seem to have all these
other pieces. I think that'sbrilliant. I think every

(42:57):
business needs to have that. Butare there certain things that
you're like, I get a lot of bangfor my buck out of when I do
this?

Anthony Winston III (43:04):
So I used to kind of take a shotgun
approach, right, where it's awide spread, and you try to hit
as much as you possibly can. Sosometimes I would go to drive
around the city stop at everyconstruction site, I see going
into the construction trailer,meet who's ever there and just
kind of peek over to see who thearchitect is or who the general

(43:26):
you know who the who did theengineering drawings and write
that down and try to reach outto the architect, or I will see
a lease a bunch of leaf signsand a shopping center. And I
will go and print up flyers andstick the flyers in a Windows
thinking, Oh, for restaurantmoves in here, maybe they'll
hire me. And I got no responseon that. My biggest response is,

(43:49):
in terms of marketing is one.
Good SEO so people find us bygoogling LinkedIn. LinkedIn has
been amazing. I get tons of workoff there. Do you really? Oh,
yeah.

Javier Lozano, Jr. (44:01):
You get both residential and commercial or is
it mostly more commercial?

Anthony Winston III (44:05):
Are we get it all residential? Say it's
mostly commercial, but we getresidential, commercial indoor
agriculture. I post a lot onInstagram as well. Instagram, I
will consider more supplementalbecause I haven't got any direct
business. But for instance, oneof my clients, we did an indoor

(44:25):
Aqua ag place in Oregon for him.
But he's on Instagram a lot. Soif he's on Instagram a lot, he
sees my posts a lot, which whenhe wants to do something else,
or referred me I'm at the top ofhis mind, so it's more indirect.
We post on Facebook as well. Idon't really get much from
Facebook, Twitter. I don'treally post like to it but I

(44:46):
don't get anything from that.
Yeah, I want to do like Snapchatbut then just started getting
too much. And then I got tiktok. And I was like, Alright, at
this point. I have a call withSomebody who actually I think
went to Arizona State, shereached out to me because she
saw an article I was recentlyin. But she does social media

(45:09):
stuff. So I'm like, Alright,let's, maybe we should sub this
out, too.

Javier Lozano, Jr. (45:12):
Yeah. Well, it seems as though you have like
focus social platforms, like youmean, you're strongly active on
LinkedIn. And then you havelike, like, supplemental social
platforms, you know, we're like,Instagram, you're active, but
it's, it's more of kind of,like, just so you stay top of
mind. You know, and I thinkthat's important for all

(45:33):
businesses, because we can getoverwhelmed with all these
social media platforms, you justgot to almost sit there and say,
I'm going to commit to one ortwo platforms, where I'm going
to post regularly, continuouslyengage with my community, learn
from people, and then go fromthere, you know, as opposed to
just, like, be everywhere toeveryone. And I think it's

(45:56):
important that sometimes liketaking a step back and just
saying, I'm just gonna focus onthis is so different from like,
focusing on a trade, if you'regoing to, you know, focus
strictly on you know, hv AC, orstrictly on plumbing. Like,
there's nothing wrong with that.
Like, if you start a businessthat does hcac, but you want to
go into plumbing, like you canstart HVC and eventually dive in

(46:16):
the plumbing because they kindof overlap a little bit, you
know? Yeah. But I think there's,there's, there's something to be
said on on social media to justsay, I'm going to focus on one
platform. When you got intoLinkedIn, did you have like,
because I was the same way toyou. But did you have the
thought process of like, whywould I want to be on LinkedIn?
Like, this? Is? This is b2b,like this is not my people? Or

(46:39):
was it different?

Anthony Winston III (46:41):
For me, it was, it was a, it seemed like a
almost a no brainer in that,because most of my work is b2b.
So it almost seemed like a nobrainer, because everybody's
there, like, it's the Facebookfor professionals. And I mean,
you can reach out to the supertop CEOs or, you know, everybody

(47:06):
down at the bottom and inbetween, so yep, it's an amazing
platform. And I try to postthings that are engaging. So
maybe things about the industry,I try to maybe post something
funny about it, write somethingfunny, sometimes a funny post or
something to kind of best stillprofessional Lee, professionally

(47:26):
related. And then, you know,posting articles and things like
that. I wish I could get to apoint where people are like
sharing things 1000s of times,because that's when you really
pick up momentum. Yeah. But itreally To be honest, it's about
quality and not quantity. So

Javier Lozano, Jr. (47:45):
I'm glad you're saying that, you know,
because you're postingconsistently. And, and that's
important. But then you're alsoposting relevant stuff that your
audience is going to probablyappreciate. And at one point,
they're probably going to reachout. I mean, when when you're
like you say you get a lot ofbusiness from LinkedIn. I mean,

(48:06):
is it something that you cansay, my activity being spent
here on this platform hasreturned more than my time is
typically worth?

Anthony Winston III (48:15):
Oh, yeah, absolutely. And I use a program
that will send automatedmessages to target folks. And
then once they respond, I'm thenable to take over because you
can spend hours and hours andhours trying to try to connect
with folks. Yep. But I haveother things that I have to do.
So that's, that's been superhelpful. So I was saying my

(48:36):
return on investment is great.
And I have the was the premiumaccount or whatever with the
little girls navigator. Yeah.
No, not the Sales Navigator. Theone just below that one.
Oh, okay.
I don't know what that one isthe name of I know, I know, a
little flag or whatever. But itallows you to send in mails to
people. Yep. So it's LinkedInhas been been been really,

(49:00):
really good. And I would say aword of advice to people who are
trying to get business onLinkedIn. Do not send 10
paragraphs of what you do.
Because you

Javier Lozano, Jr. (49:12):
Thank you.

Anthony Winston III (49:13):
Keep going.
And I get those I do I delete.
I'm sorry if you can't tell mewhat you do in a couple
sentences. I just don't have thetime. So keep it short. And if
someone says no, take it as a noand move on to the next
prospect. You get folks who werelike, Did you see my message?

(49:34):
Did you see my message? You tellthem? Yes. I saw it. I'm not
interested. Oh, what did youthink about it? I'm like, No,
don't be a car salesman.

Javier Lozano, Jr. (49:42):
I feel the same way. I sent a message to
this this one person yesterdayactually, as like, Hey, did you
see my message and and I waslike, Look, first of all, I'm
gonna jump on a phone call.
Whenever you know the agenda isI go on top of that. I don't
just jump on every single phonecall because I literally get
asked to jump on A quick phonecall four to five times a day, I
would not be doing my job. Andso I'm like, like, if you want

(50:04):
me to jump on a call, tell me anagenda. If it's something that
jives with me, I might jump on acall. If it does, I'm not gonna
jump on a call, I don't havetime for that. Like, like, I got
hired to generate more businessfor our company. Like that's,
that's my job. It's not to jumpon a phone call to go talk to
somebody.

Anthony Winston III (50:22):
It's like, you have to tell them what your
business is very quickly. Andthere needs to be some type of
call to action. Don't say, youknow, oh, I'm, I'm glad to
welcome you to my network. Ifyou need any, any introductions
in my network, it's like no, asLinkedIn, I can reach out to
whoever I want to say what yourbusiness is, what you're
selling, and a call to action.
Check it out website, would youlike to schedule a call? And

(50:46):
then go from there?

Javier Lozano, Jr. (50:49):
Yep. No, it's good. I'm glad you're
touching those things. Cuz Ithink those are important. So I
mean, we've talked about SEO,and the importance of how, you
know, getting your website torank on Google to show up when
people are typing in type ofservices in your area, talking
about social media, is thereanything else that you typically
kind of use as well too formarketing and just helping

(51:11):
generate business? Cuz I mean,like, I, from what you kind of
said, you have this omni channelapproach almost. So is there
anything else you want to kindof share really quick before we,
we jump off here?

Anthony Winston III (51:23):
And this is more for I would say, the
betterment of, of society. Butit all it typically comes back
in business, use your skill setto, to better the overall world.
Love that man, be involved inthe community as best you can. I
still feel like I don't doenough. Like right now I'm

(51:45):
helping an organization. They'redoing a summer camp for
architects, for young, aspiringarchitects, and I'm trying to
figure out ways to do renewableenergy teach kids about solar
and battery backup, things likethat. Yeah, it's a partnership
with Southern Cal CaliforniaEdison and the organization.

(52:06):
It's called Noma. But gettinginvolved with that, I'm in a
room with architects. And whenthey think of MEP engineering,
they think of me. So don't getme wrong, I want to make sure
that we get as many kids areinterested in architecture and
engineering as possible. Yep.
But it keeps you at the top ofyour mind, like, just be

(52:28):
involved in your community, beinvolved with your local
chamber. They, you know, be onthe boards of directors at
certain things to be that voicein the room. One thing that I
like is that on my board, I'mthe only black person in the
room. So a question came upabout diversity and how and all
this other stuff, right? A lotof people can talk to that, but

(52:51):
I could, so I was able to bethat voice in the room. So just
just lend your voice and yourtalents to the community. And I
think that, you know, karma, Ibelieve in karma. So

Javier Lozano, Jr. (53:03):
yeah, and it's, it's, it's like, what
you're telling me is like you'reputting yourself in vulnerable
opportunities. And when I sayvulnerable, I mean in the good
way, not in a bad way. They're,you're putting yourself in
opportunities where you are topof mind where you can help and
speak about something where youcan educate where you can
contribute to the community andyou're doing it you know, a to

(53:24):
give back but be like, you know,that there's gonna be an
opportunity there down the roadthat you could probably get
business out of it as well too.
And I think it's okay to dothat. But you know, like it's
it's you have to have the rightintent you know, and it seems
like that's what you're doing

Anthony Winston III (53:39):
don't don't go in there trying to trying to
sell people don't go read rightdo that just be there genuinely
be there because you want to youwant to help or learn or
whatever the case may be. Yeah.
And and you know, like I said,it comes back to you. Awesome.
Hey, Anthony. This

Javier Lozano, Jr. (53:56):
has been this has been a great interview.
I think we've covered a lot ofstuff I think you you know, you
really just kind of nailed a lotof great things and I really
appreciate your time man. Isthere anything that you want to
kind of share with the audiencelike you know, how can they
connect with you on socialmedia? Or is there you know,
where you can probably gear themtowards for you like where they
can probably get traffic, youknow, going to your website,

(54:17):
what would you like to share?

Anthony Winston III (54:18):
Yeah, so just kind of generalize what we
do we do MEP, so h HVAC,electrical and plumbing
engineering and constructionpermit plans for residential,
commercial and indooragricultural build buildings.
There's no project too small. Onthe residential side. We do
things from a small Edu we'vedone massive 20,000 square foot
mansions multifamily, smallcoffee shops up to like big

(54:41):
warehouses and manufacturingfacilities. You can reach us.
You can follow us on Instagram,LinkedIn, Twitter, Facebook,
just search Winston engineeringor you can reach out to me on
LinkedIn under my name Anthonywent to that third. Our website
is just Winston EMG calm Yeah,that's how you can reach us and

(55:01):
make sure you focus on your,your, your website, May, our
website used to be Winstonengineering LLC, calm as too
long.

Javier Lozano, Jr. (55:08):
Yes.
Thank you for saying that too.
Because like, you're doing allthese little things. I'm
like, Yes,that's it good that you're
saying all these things. You gotit, man. It's awesome. So hey,
this has been a great interview.
I really appreciate your time.
This has been fun. And I'll makesure to put all of your social
media handles as well too. Sopeople can act whenever we
launched this podcast, so thatthey can also connect with you

(55:28):
go to your site, you get some ofthat Google juice as well, too.
So nothing wrong with any ofthat. But again, Anthony, this
has been great. Appreciate yourtime in. All right. Thank you.

Outro (55:39):
Thanks for joining me on this episode of the trust
tipping point marketing podcast.
I'm your host, Javier Lozano,Jr. A lot of home service
companies come to us at anchor ameeting help with their overall
marketing strategy in theirdigital presence. So what we
ended up doing was pretty goodcustomer marketing playbook to
help businesses just like yours.
The Home Services space, have aimproved digital marketing

(56:01):
roadmap. And one of thehighlights during this Home
Services customer playbook isthe importance of having a
marketing hub, which we call awebsite killer. And I'll be
honest here, today's websitesare dead, outdated and
ineffective. After 17 years in1300 plus websites, we've
discovered the best approach tocustomer activity, and to win

(56:23):
more businesses by having amarketing marketing hub will
help set your home servicesbusiness apart from your
competition in place you space.
To learn more about whatmarketing hub is scheduling free
customers Home Servicesplaybooks by going to anchor
wave.com slash playbook. We'regonna answer seven simple
questions, and we'll give youfree access to this playbook.

(56:45):
Again, go to anchor wave.comslash playbook to get free
access to our home service anddigital marketing playbook.