How To Quickly Generate More 5-Star Reviews & Customer Activity

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Javier Lozano, Jr. (00:00):
Alright guys, so again, welcome to
joining us for this amazingworkshop in lunch and learn on
how to quickly generate morefive star reviews and customer
activity without wasting timeand money doing it yourself. And
that's a lot of stuff to kind offill in there. But we really do
believe by kind of going throughthe system that we are going to
show you, you'll be able toactually stop spinning your

(00:21):
wheels and start seeing somegreat results out of your review
efforts. And so, you know,today, what I want to focus is
and make sure you guysunderstand them learn is that,
you know how our team was ableto generate 232 class reviews,
and I'm sorry, 232 of ourclients were able to get 16,291

(00:43):
reviews. And and basically apretty quick timeframe, in my
opinion, which is roughly about60 or so reviews per person. And
this is us celebrating with withour team on us helping get this
number in. So you might bewondering, like, you know, is
this, you know, touting abouthow amazing anchor wave is, and
it's the complete opposite whatit is, is us celebrating on

(01:05):
making our customers, the heromaking our customers become the
Community Hero in theircommunity for their service or
products that they have tooffer. And we were just able to
kind of guide and help them inthat product process to achieve
that. So this is a big milestonefor us, because a we never done
this before. But B, this is, youknow, showing how well, you

(01:26):
know, our clients are actuallybenefiting from this, this, you
know, the system that you'regonna be seeing here. And so
what I want to do is I want youguys to kind of imagine a little
bit about, you know, kind ofgetting that slice of that five
star reviews of that 16,291Getting a slice of that pie.
Okay, you know, what would16,291 reviews do if you were

(01:50):
able to just to get a slice ofthat maybe it was 20? Maybe it
was 50? You know, what wouldthat mean for you? What would
that mean for your business?
Could it change things? Youknow, and maybe it's hard to
imagine this? Because, you know,the thing is, is that some
people think, well, you know,reviews aren't really worked for
me, or it's not, you know,really made for my business. And
in reality, it is actually madefor almost any business to be

(02:13):
quite honest. The other part isthat some people might think of
this as an ego boost, well, no,this is this is more of a
credibility check, okay, whenyou're getting great reviews in
your community for your servicesthat you offer, that basically
is showing credibility, trust inyour community, that that you're
you're almost validated in thesense that people actually love

(02:33):
you. And so something else tokind of think about is, is that
sometimes some people thinkreviews only belong for
restaurants. And that's kind ofnot true, they belong in all
aspects, everything from a localmom and pop shop, to a, you
know, a b2b type company, theyall really belong in a lot of
areas. And so we're going toshow you today, you know, that

(02:53):
reviews mean way more than justthe stars next to their names.
Now.
Now, you might become hung up onthis whole thing about how
overwhelming it is to creating areviews program. And you know
what, maybe you're right. Butyou know, maybe you've also
tried something like this in thepast where you've done like,

(03:17):
say, a sticker. And it's, youknow, review us on Google, I
know, I've done this, I used toown a brick and mortar business.
And I remember putting thatsticker when I when I got in the
mail, put it on the door on thewindow, the front be like sweet,
I'm gonna start getting somereviews, and it didn't work. And
I was like, What's going on, youknow, or some people have done
this, and I've done this beforeto until I realize that I

(03:39):
probably shouldn't. But when youmake a coupon, and you say, hey,
review us, and we'll give you adiscount for x. And just kind of
an FYI, if that is somethingthat you're like, you know, we
should try that or, or, youknow, we've done that before
Google doesn't really like thatthey don't really want you to
be. So like almost tradingreviews for business. And so

(04:01):
they want reviews to be true andorganic, and be real and
authentic. And so just to kindof little, you know, put that
out there that this is probablynot the best thing to do, even
though some businesses haveactually done it. And so once
you know that you're not alone,lots of businesses have done
these small efforts to get morereviews here and there. And
quite frankly, they didn'treally you know, produce the

(04:22):
results that they're expecting,you know, they came in there
with high expectations, youmight have come in there with
high expectations for thesereviews. And it just failed and
honestly it's okay because thesestrategies don't really produce
the results. They don't work andthey're not effective. Now, I
want to ask you something andask yourself this actually,

(04:44):
let's see if it's going throughthere we go. Ask yourself this
really quick and see how truethese statements our number one
is going to be. You know reviewsare mostly for restaurants
already brought this up. But Iwas you know in that boat where
you know, well reviews are onlyfor restaurants if I'm going to
go you know Go eat somewhere,I'm going to go look at you
know, the reviews, I want to besure I'm getting a good meal,
that sort of stuff. You know,here's another one, where you're

(05:05):
probably accustomed to seen is,you know, word of mouth is our
number one source of business. Ihear this all the time, okay,
and not saying word of mouth isbad, I think word of mouth is
amazing. But word of mouth isvery difficult to also kind of
predict, okay, and, you know,after last year in the pandemic,
word of mouth didn't really helpa lot of businesses because they

(05:26):
just needed activity. Anotherpart is, is internal staff can
handle feedback just fine. And,you know, maybe they can, but
what about, you know, the, thereally tough ones, can they
really handle it, or theirsystems around, you know, if
they get some sort of feedback,that's not really positive, how
to go through that. And then thelast one is marketing should
focus only on SEO and ads, suchas Google or Facebook, and I was

(05:51):
in this boat at the time wherethat that was, what marketing
was, is just running ads, doingSEO and that sort of stuff. And
in reality, that's not true.
What you want to kind of thinkabout is, is that, you know,
reviews actually play in thatwhole role? Yeah,

Lilly Darling (06:09):
I think it's important that we kind of take
that that poll. So thanks forguiding guiding us through those
questions. Because I do thinkthat what we're sharing today is
different than what you mightimagine. So I put this quote in
our training, because if youthink about, you know, Henry
Ford, this is a pretty famousquote of his but back in the
day, if you had asked peoplewhat they wanted, and in

(06:31):
aligning this with, if we askedbusinesses what they wanted, it
is more word of mouth or it ismore organic, SEO word is
Legion. However, what he had thevision to be able to say is that
there's a different solution,there's a different vehicle, as
it were, that's going to be ableto take us where we want to go.
And it's not the thing thatseems the most obvious or what

(06:54):
we would imagine that fasterhorses, we're really going to be
showing you that there's adifferent vehicle that is
available to you to actually getyou to where you want to go and
grow your businesses. So it'sreally, it's it's not just that
it's reputation and reviews,it's really SEO, it really is
Legion. So that's why we wantedto talk about this training,

(07:17):
around reviews and reputation.
It's not yet widespreadknowledge as an SEO strategy, or
as a lead conversion tool. SoI'm really glad that you're here
with us today. Because whatother folks are looking at is
kind of a little bit outdated.
And it's not necessarily true.
And so you're gonna be able tosee that inside perspective as
to why this is such a big deal.

(07:39):
Why it's more than what itappears on the surface and how
it's going to get you to whereto where you want to go. So
today, you know, like we said,our goal is really to reveal to
you those broken ways it's beendone before the outdated
thinking so that you can walkaway with this incredible
shortcut we want you guys towalk away with from this
training, knowing that you'vegot actionable things in your

(08:00):
pocket, knowing that you've gotthe inside information, knowing
what's going to be the mosteffective and give you clarity
in that. So we've kind of putthat put that together in this
overall three section trainingthat we're going to be doing. So
the key word here, whenever youread this title as quickly,
generate more five star reviewsof customer activity without all

(08:22):
that time and all that money anddoing it yourself. So let's
let's break down the threecategories of what we're going
to go over. So our team, alwayswatching what's the what's the
big guy up to what's the searchengine Google up to these days,
because that is plays such asignificant role in business
growth. So we're going to talkand share what Google has been

(08:44):
doing with their new algorithmand with updates, so that you
can understand how that impactsSEO and lead generating
activity. We're also going toflip the script on this one
today. So you think negativereviews are all bad, we're going
to talk about ways they can workin your favor and how you can
take back control there. Andthen lastly, we're going to talk
about the obstacles and whatthose major things are that have

(09:06):
been preventing success in thisarea, preventing even your
happy, happy, happy customersfrom doing what you would like
them to do and providing thosereviews for business. So these
are all action packed thingsthat we're going to jump into
and share a whole lot about. Butfirst, I did want to just make
sure that you've got anintroduction on us. Got an

(09:28):
introduction on Inca wave, whoare we? We did start back in
2003. That's Mike our founder.
And we began just mostly doingwebsites. So websites are
magical back in the day, right?
Oh, code is, you know, really,you know, wizards have were the
programmers back then. And nowthere's a lot of more technology
that can help things happen alittle bit smoother and

(09:49):
speedily. But in 2008, weexpanded because it's not
enough. Just have a website,right? We need to shine the
light on it. We need to gettraffic to that website. And so
our digital marketing departmentblossomed were able to add all
kinds of really effective toolsand tactics. And so we've grown,
we've added, we're up to 20,rock stars. They're all
specializing in their own uniqueareas of genius. And we have

(10:12):
leveraged those programs andthose rock stars to facilitate
those over 1300 sites launchedand hundreds of digital
marketing programs that we havebeen able to facilitate for
local clients. This is me on thelaptop, my name is Lily darling,
I'm the CEO of anchor wave. AndI kind of cut my teeth on
graphic design and makingbusiness cards is a young kid

(10:34):
out of college here in Tucson atthe University of Arizona back
in the day, when people theyactually use paper, it was a
thing that people use formarketing, but even then, it
really was empowering to kind ofput that tool together, put that
into their hands for businessowners, help them build their
brand and empower them to do youknow, awesome things out in the
community and, and work in theirareas of genius. Nowadays, the

(10:58):
tools are highly digital, and wehave all those analytics and
technical functions. And it'seven more exciting because we
get data and ROI. But it's, it'sthe same thing. I just really, I
do love helping businesses whenand giving information or
putting those tactical tools intheir hands. So that's, that's
what I love. And then we've gotJavier, who's joining me as my

(11:19):
co host.
I'm sure he's glad to share, youknow, how he came to be a part
of anchor wave. And what thislast year has brought, has
brought for him.

Yeah, so I'm Javier and I'm actually out in
Castle Rock, Colorado. So, youknow, as difficult as this
pandemic has been, foreverybody, this has probably
been one of what I calls ablessing in disguise, because I
don't believe anchor wave wouldhave looked outside of the
Tucson area for a CMO, which isthe role that I play here. And

(11:50):
you know, fortunately, we, youknow, I saw what they were
doing, and I got reallyinterested in and this is kind
of where I basically am able toshare my knowledge from running
a business for over 10 years andin doing a bunch of marketing
and sales processes and systems,doing some great successful
stuff in applying this foranchor wave, and then also

(12:10):
hosting these types of workshopsby teaching the things that are
working for not just us, butalso for our customers and what
we've done in the past. And sothis is just a fun opportunity
to do these workshops, Iactually thrive off of teaching
because this is something thatis a second neck for me. Yeah,

well, and it's part of our culture, too. So
here's another shot of somefolks on our team. And really,
we have had that long historyand local marketing and digital
tools as well as webdevelopment. But we've kind of
expanded that too. And one ofour models really is to you
know, do these things, test themout, prove that they work and

(12:47):
then be able to teach. And sothat's actually propelled our
owners are the ones that startedthe company back in the day to
develop another side of of our,of our business, which is called
agency coach. And so theyactually teach agencies across
the country, how to do thethings that incorrect has been

(13:08):
doing and how to deliver theresults to the clients. And so
what's really cool about this isthat you're getting all of you,
you know, here especially onthis training, the benefit of
not only us working locally,with folks for the last 1819
years, but you're getting thebenefit of all those agencies
and all those businesses aroundthe country who are looking to

(13:29):
get results in their, in theirfirms as well. And so this is
not just like one or two teststhat have been done, or one or
two sample size. To say that weget results, this is hundreds of
companies, this is 1000s upon1000s of dollars tested. And so
we have taken away the thingsthat are really proven to work

(13:50):
and you're getting the benefitof that. So that's them speaking
on stage and, and had they'vebeen in books and all kinds of
cool stuff, but really, reallywant you to kind of take away
from this is that you're gettingthe benefit of of that growth.
And we love to teach. So why isit important that you were here
for us, we'll talk about andteach you about this stuff
today. So we're going to showyou why this is so impactful.

(14:12):
We're gonna jump right into ourfirst secret, which is all about
our friend Google. So take itaway, Javier. And let's let's
talk about what Google has tosay these days.

So you know, as Lily probably has probably
said in the past, she refers toGoogle as mama Google. And so we
always pay attention to mamaGoogle. So when Google is making
some significant changes totheir platform, we take note of
this, and then we take noticesbecause it affects not just you
as the searcher, but as abusiness. And so we're going to

(14:44):
show you how these recentupdates are connected to your
business reviews, how to impactsnot only your SEO, but also your
lead generation activities,which at the end of the day,
this all leads to futurebusiness and increase bottom
line and it's See, there we go.
And so here's how most peoplethink SEO kind of works. And
this is not wrong if you thinkthis, but I just kind of want,

(15:08):
you know, one want to kind ofpaint this first is that, in a
nutshell, SEO is, is simplygetting a website or a page to
show up on the first page of thesearch engine, it doesn't be the
first page to be the secondpage, whatever. But my point is,
is the goal is to get your yourpage or your website to the
first page of say, Google. Andin honestly, like, there's a lot
of stuff that's involved withthis. I mean, you know, one of

(15:30):
the things is you got tocontinuously, you know, do a lot
of blogging, you know, orposting a lot of content. And
that's a lot of work. I mean,creating blogs once a week or
once every few days, posting itonto your site. And then you
know, hoping that Google indexesand all stuff that is a lot of
actual labor. Okay, another oneis writing this like weird
complex code on your website.

(15:53):
That's called like metadata andthen structuring your site a
certain way so that it shows upcorrectly on the search engines
and all that stuff. So thatstuff actually takes a lot of
high level skill. Or the otherpart is like, going after
keywords. We've all heard this,like, you know, what keywords do
you want to go after whatkeywords are important to you.
And then when you can startsaying that you realize that you
know what, everyone else isgoing after those same stinking

(16:16):
keywords. And I'm like, fiveyears behind the, you know,
behind the ball on this, andit's an uphill battle. And so in
reality, like those keywords,like mostly, they're not
important to your business, butit's difficult. And then the
other part is, is like, you haveto analyze all this data for
your SEO strategy, you got to,you know, use Google. And
unfortunately, this is one ofthe things that's really
challenging is that they havethis thing called Google

(16:39):
Analytics. And this dashboard isnot really easy to understand.
And there's a lot more to thewhole SEO strategy. This is kind
of like, you know, high level ofwhat it is in a nutshell. But
you know, I want you to take alook at this really quick. This
right here is a business inTexas. And I believe the search
that we were doing was likeDallas landscaping, okay. And so

(17:00):
they're in the top of Google,they're in the first page,
they're above what we call anaggregator, okay, which, which
has a lot of sites go into theirtheir page. Anyways, you get,
you know, some people kind oflook at this, like, well, you
know, the first page can't bethat hard. Well, some people
don't really understand theconcept of this part, as well,
too, is that to get to the firstpage of Google, like what we're

(17:20):
seeing right here, is, it's it'smore of a long game play. And
what I mean by long game, isthat what I just mentioned
earlier, but what's kind oflike, you know, involved in, in
SEO, it's, it's a long play,where you're doing this for
several months, until you startseeing results, like what you're
seeing here for key landscaping.
The other part is timeintensive. I mean, this is a lot

(17:41):
of resources that you have todump into this. I'm not saying
that this is not good, becausewe love SEO, it's a great tool,
it works. But some people don'thave the the actual time, some
people don't have the patienceto do that. And then the other
part too, is there's noguarantees. There's no
guarantees that you'll be ableto get to the top of the search
engine. And it's that's why it'sit's such a, you know, a

(18:02):
challenge for some businesses tokind of understand that. So
check out this quote right here.
So this stat right here is hubspots, research showed that 75%
of users never scroll past thefirst page of search results. I
mean, this is Cystic is not justsurprising, but it kind of gives

(18:22):
you like an inside look of like,wow, like I guess like what I do
is I just kind of scroll if Idon't see on the first page, I
type something else in and if Ido see what I need, then I just
click and then move on. And weall do that. And so anything
that's like past the first page,it's kind of in a coffin, like
we're no one, you know, is gonnafind it. And so you know, you
might be asking yourself, oryou're kind of thinking like,
Well, Google wants to give thebest and highest quality results

(18:45):
to searchers, which is you and Ilike that's what Google wants to
do. But you know, how doesGoogle understand which
businesses are high quality?
Like, how did they determine youknow, which one of the good one
was the show and which are thebad ones and, and all that
stuff. So did a little bit youknow, more research and check
this out? This is really cool.
So as somebody went to Google,and then I typed in anchor wave

(19:08):
in the search box, right? Prettysimple, nothing crazy here. And
then in their search box on theright of the page, so is up our
Google My Business Profile.
Alright, nothing out of theordinary here, we've got our
reviews that shows up at thetop, we've got our contact
information or location,business hours. I mean, again,
things that are just normal,start looking down towards the
bottom here, right there, whereit says reviews from the Web,

(19:28):
check that out, Facebook reviewsshowing up really, this is
crazy. And so this is what'sinteresting is that Google is
beginning to aggregate reviews.
So you might see this, not juston your free Google My Business
Profile, but you might see thison competitors or other people
where it's showing likeFacebook, or showing Yelp or

(19:51):
home advisor or other reviewsites. Basically what Google is
saying is that we're watchingall the reviews from all the
sites It's not just ours. Andthat's something that's really
important to understand here.
And so the next part is, is thiswhole star rating in the actual
maps. This is really coolbecause when you start hovering
over these pins, when you hoverover them, what you'll notice

(20:14):
here is that they're showing thestar rating. My landscaper,
Dallas has a 5.0 star ratingwith eight reviews. Okay, if I
hover over another one, it'sgoing to give me another one.
Now, this one doesn't show up inthe map, but it shows up, you
know, on the side of the bar,where it's called Roundtree
landscaping, their review is 3.7star rating. Okay, that's not
really good. And so let meexplain something here. If you

(20:38):
live to live close tolandscaper, Dallas, and you saw
that they had, you know, greatreviews, and you're like, you
know, I'm gonna contact thembecause they're close. But let's
say you live close to Roundtreelandscaping, and they have 3.7
star rating, only three reviews,you're gonna be thinking twice
about calling them in maybegoing somewhere else, that 3.7
star rating is costing them alot of money and a lot of

(20:59):
opportunity. Now, let's takethis a little bit further.
Whenever you go into the searchresults, you type in, say Dallas
landscaping, like we've beendoing resilient. The actual
ratings are also showing up nextto the big business name. And so
these three businesses show upin what we call the local three
pack, which is like a prime realestate spots on Google. Okay,
and so of these three, askyourself this, which one of

(21:23):
these three businesses will youcontact, and if you want to put
it into the into the chat box,I'd love to kind of hear what
you guys have to say. But, youknow, are you gonna call
landscaper, Dallas, which has a5.0 rating, but eight reviews,
or you're gonna call girllandscaping, which has just
slightly less stars, four and ahalf stars, but 61 reviews, so
then a lot of business, or youcan call Roundtree landscaping,

(21:47):
which just has three reviews fora 3.7 star rating, you're
probably going to call Guerrerolandscaping. And I'm not going
to tell you that's a bad idea.
Because I think it's a brilliantidea, I would probably do the
same thing too. But something tokind of look into a little bit
deeper is look, look at thisgrow landscaping and round tree
landscaping, they both have beenin business for three and a half
for just over three years. Okay?
And Guerrero has just an amountof reviews that are given them

(22:12):
the authority, given themcredit, ability and trust things
that Roundtree landscapingdoesn't have right now.

And the other thing I'll do just to jump in is
like this is stuff that Googledidn't use to show before like
those stars next to the maplisting, those Facebook reviews,
these that we're seeing here onthe screen, that that was not
part of what Google included intheir information that they were
showing to searchers. So this isreally why reputation and

(22:44):
reviews has become so importantin the eyes of Google, Google's
paying attention to it, rankingbusinesses based on this. And
they are presenting thisinformation in a way that has
customers evaluating it in awhole new way. So that's that's
just why that SEO piece is sointegrated now with how Google's
displaying information.

Exactly. And in the beauty about this is, as
I mentioned that when one sitethat was at the top of the
search engine, I mean, that's alot of effort. And it's a lot of
stuff going on there by the factthat girl landscaping focused on
reviews, all of a sudden, underthe cricket favorite. And so it
just it just changes stuff. Andso, you know, how many
opportunities do you think roundtrees missing? Alright, so

(23:25):
remember, the keyword that we'retyping in was Dallas
landscaping. And so essentially,Google takes all this data,
okay, and they, you know, kindof massage it, aggregate it and
they say, okay, hey, the averageamount of searches per month for
the key phrase Dallaslandscaping, what would you guys
probably say? I mean, you cantype in a number in the in the

(23:45):
chat box, if you want to, couldit be 50? Could it be 1000?
Could it be 200? The actualnumber, it's actually just 200.
And you might be thinking, Well,isn't that much, actually that's
a lot. And when you look at itlike this, that's 200
opportunities. 200 eyeballs permonth.

That's 400 eyeballs.

Yeah. Or sorry? 400. Eyeballs.

Exactly. In most cases, you never know

exactly, exactly. So as 400 Eyeballs 200
people per month that areactually you know, seeing this
opportunity, but Guerrero islosing out on this because they
have a 3.7 star rating. Okay.
And I'm sorry Guerrero, butRoundtree is losing out because
they have a 3.7 star rating. Butthen you flip to you know,
Guerrero where they have, youknow, four and a half stars, 61

(24:31):
reviews of those 200 searchesper month. I'm pretty sure
they're getting the lion'sshare. They're showing that
authority, they're showing thattrust not just by saying hey,
people trust us, but thecommunity is trusting them by
sharing the reviews. Now takethis a little bit, you know, to
the next step, if you will, youknow, 97% of people search for

(24:52):
search for for businessesonline. So that's basically
everybody. Okay, everyone. islooking for a business online,
right? And so here's somethingelse is that 93%? Right, we read
online reviews. And studies alsoshow that they're reading more
than two plus reviews. Sothey're not just reading, you
know, from Google, they'rereading a review from Google and

(25:13):
Yelp or Google and HomeAdvisor.
And Google, do you see I'msaying, so it's not just one
that you only can focus on, youhave to diversify. Think of this
as like your stock portfolio,you don't just put money into
one thing, you're diversifyingyour your actual investments,
okay. Now, this next piece ispretty crazy. 85% of people
trust reviews as much as apersonal recommendation. That

(25:35):
basically is like nine out of 10people trust review as though it
came from their mom, even thoughit's a stranger that they've
never met in their life. I mean,think about that, like 10 to 15
years ago, this was never thecase, you know, you never took a
review, or recommendation fromsomeone you never really met
new. And now we're literallymaking our entire purchasing

(25:55):
decision from strangers, becauseof reviews. And the last part is
77% of customers think thatreviews older than three months
aren't relevant. And I'm guiltyof this, I'll review something
on Amazon, I'll filter on themost recent because I want to
see who are the crazy peoplethat are most recent, or who are
the smart people that are mostrecent to see if it wasn't just
kind of like, you know, a crazymonth, they were probably

(26:16):
pushing for reviews orsomething. So what I'm getting
to is that people are looking atthis. And so the kind of summon
up is your customers are tellingyou what matters, they search,
they read two more reviews onreview sites, they trust their
reviews from these peoplethey've never met before. And
they want in, they value freshreviews, like all this stuff is

(26:36):
important. Now this is somethingelse, that's that's kind of
cool. There was a study done bythis, this business, and
according to this study, itbasically show that an increase
in your bottom line, you canincrease your bottom line by
five to 9%. In new revenue, ifyou simply increase your online
ratings by one star, so likethink of it like this, if your

(26:58):
your business was generating saya million dollars in annual
revenue, okay. And you had tosay like a three star rating.
Alright, by simply increasingyour star rating to four stars,
you could add an additional$90,000 to your bottom line,
that could be a new employee,that can be an increased
marketing budget, that can be alot of stuff for a lot of
businesses. So those are some ofthe things that reviews really

(27:21):
can actually do. And it kind oflike came with this in and take
it home, if you will. This isone of our customers that we
have coming up here. Rightthere. Sorry, this is one of our
customers coming up. This isGary Franks from altitude
homeloans. He's part of ournetwork, a networking group in
Tucson is called T AE. And ourchief of strategy is also part

(27:45):
of this group as well to this ishow I learned about this, but
Gary made it a point in one oftheir weekly meetings to share
and confirm with the groups thatreviews for his business has
been helping them get moreonline presence, and actually
close some of these loans aswell, too. But look at the stat
right here, when they start whenthey first kind of you know,
started looking at addingreviews to their business, they

(28:07):
had 21 reviews in 2018. Is thatmean that that's bad? I mean,
no, it's good. That 21 reviews,that's that's solid, right? I
don't know how long it took themto get that but just kind of
think about this. In the pastthree years, there are now over
100 reviews today. Okay, that'snow just increasing their
credibility. But it's alsoincreasing their presence, as
you know, Gary stated, and theyhave a 5.0 rating on Google. I

(28:31):
mean, that just shows to youhow, essentially, like by
focusing on reviews, yourbusiness is going to leverage
the SEO that you know is timeconsuming, and the long game,
okay, and your business is goingto leverage the new revenue
opportunity because people aregoing to see you as the leader
that's trusted the authoritythat you want to go do business

(28:52):
with, because you okay, you wantto work with them.

Absolutely. Thank you for sharing that about about
Gary. I mean, it really doeskind of prove that like putting
some focus on this generatesthat revenue that he was really
looking for. So we're going totransition into the next kind of
big category of what we want toshare with you today. And, you
know, like I mentioned before, Ireally I love empowering local

(29:15):
businesses to win. And thissection is really about an
empowerment that you might havethought that that was taken away
from you. And so we're gonnahelp you understand how you can
make negative reviews work inyour favor and take back
control. So this stuff is isjust really awesome. So let's,
let's look at the truth of whatyou might be thinking in your

(29:36):
head because sometimes even justlike the category of business or
thinking about reviews is likekind of a drag. Meaning that it
just is like this world of likenegativity and it kind of makes
you cringe a little bit or justget feisty and and you just want
to avoid it right who doesn'twant to avoid conflict and yucky
stuff? So if you feel that way,this is a deep you know, maybe

(29:59):
helpful If it's totally natural,you've got some resistance to
it, it's totally normal. Becauseyou think, you know, spending
time on reviews means you'regoing to deal with more grumpy
trolls to come on patrols, orpeople have nothing better to do
with their time. And it kind offeels like, it might be an
uneven playing field, right?
Like they, they're holding allthe cards. And so if you were to
spend more time on that, itmeans that you're going to get

(30:22):
more with grumpy, grumpy trollsin your life, which of course,
nobody wants. But what we reallywant to show you is, is there's
a way to flip this around andactually have this situation
work in your favor. So this is aanother client story about Easy,
easy. So they're in the businessof providing the traffic school
service to folks who get ticketsI have maybe have maybe, I'm not

(30:44):
going to go on record to say,I've maybe gotten a traffic
ticket. So you go to you go toschool, right, and then you can
get your penalty reduced orwhatnot. So most of their
reviews, I mean, being in thisbusiness, and being in this
industry, you had some peoplewho wanted to contest the fact
that they of course, they wereonly going, you know 29 and a
30. Or they were just upset withhow it was handled. And so a lot

(31:07):
of the reviews that they weregetting, were negative, and it
was really around theirfrustration from the traffic
ticket, nothing to do with thequality of education or their
experience. And they're reallypretty fun classes. And so they
were able to implement thissystem and go from a 3.2 to a
4.1. In just one month. I mean,that's really a fast, a fast

(31:30):
turnaround. And then once theyimplemented the system fully,
they now have over 200 reviewson Google up to a 4.7. So that's
where they're at today. Andreally, they did not get more of
the same, they did not get moreof the negativity, they, they
really did think that that waswhat was going to transpire

(31:51):
because that's what they hadexperienced in the past. But
it's not true. So the otherthing that often comes into play
as we think, Oh, I just don'tknow how to how to handle these
negative moments or how torespond to negative reviews. And
what's kind of was shocking tome, when I first learned this is
that there's actually adifferent perspective, 80% of

(32:13):
people actually look for thosenegative reviews, because they
kind of want to see that reallife, you know, they want to
know how the business is goingto respond. Because oftentimes,
if, if there's something that'stoo good to be true, you know,
it usually is, so you kind ofwant to look for that real life,
what situation happened, how didthe business handle it, and that
actually speaks volumes aboutyour company and about how you,

(32:37):
you run your business. Soreally, as long as you are not
going to the extreme end, thisis an example to screenshot of a
thread I'm not going to go lineby line, but it was someone just
saying something about anappetizer. And the owner of
this, the owner of this businesscame back was with all kinds of,
you know, personal jabs a realdrama got real, you know,

(33:04):
really kind of scathing, andcame off sounding really
immature and, and obviously notwith the customer's best
intention. You know, humor isalways great. But as long as
you're not doing this, it's notas long as you're not slamming
people in you're not throwingwater on a grease fire, you're
doing pretty good show someprofessionalism, humor,
goodwill, here's some tips thatyou know, we often you know,

(33:27):
Coach, if you have thosenegative reviews come through
just be helpful, have thatvoice, that's what customers are
looking for. Don't let it sit,you know, don't put it off or
avoid it. It is better to beproactive, you can actually this
is the last one I really like,use the opportunity whenever
you're responding to put yourkeywords in your response to

(33:48):
talk about one aspect that youhave for reconciliation to to
actually flip it on its head andactually talk about something
that's positive, so you canstrengthen your own brand and
your own voice by responding tothose reviews. So I just want to
take away the fear. If there arenegative reviews that happen it
can actually benefit you. Thereal power, however, is

(34:13):
providing your customers thechannel to express
dissatisfaction. So yes, onlinereviews, portals and all these
different platforms we've beentalking about are a channel. But
what if there was another way tohandle this because you also
want to manage your reputation,right? You want to be able to

(34:33):
protect that you've built up alot of really good things. And
so you don't want that to betaken down by just one or two,
one or two voices that that riseto the top. So what what if you
could take this conversationoffline, if there was a way that
you could redirect folks, givethem an outlet, still giving

(34:53):
them a place to be heard? Sothat you can level that playing
field right for your goodreviews and for the True quality
of customer service that you'reoffering, because that that
deserves its fair share ofattention as well. So we're
going to get into that in just amoment. But we want to cover
these other obstacles first. AndI'll let Javier cover a few of

(35:14):
these pieces, so that we cankind of show you what that
pathway looks like.

Awesome. So there are three major reasons
why your customers won't reviewyour business. Okay, and, and
here's the first thing is that Iget how frustrating it is. When
a customer, you know raves aboutyour business, they love
everything you do, they tell youthis in person, but not online,

(35:39):
like they come in, they have agreat experience, they say that
they're telling all theirfriends, hopefully they are
okay, but they won't leave areview, you know about your
business, but the you know, youknow, what their experience on
Google or any other review site.
And sometimes like, I would pullmy hair on this whenever I was
running my business in the pastas well, too. But let me kind of
like say something for them intheir defense is, is basically

(36:00):
that there are dozens and dozensof third party review sites,
okay, it's not just your Googleor Yelp, right, it's not just
going to be like Angie's List orHomeAdvisor or Facebook. I mean,
there's like specific reviewsites such as CarGurus, or
Zagat, or like a dentist reviewsites, which I didn't even know
existed, okay, so there's allthese sites out there that it's

(36:24):
like, wow, that's a lot of stuffto choose from. And the other
part too, is that it takes a lotof efforts to ask and manage
your your business reviews. Andso it's not one of those things
that can, you know, easily bedone, you know, overnight. But
the next part is that you mighthave a team member in charge of
reviews. So you might have hiredsomeone to be your front desk
person. And then you also said,Hey, you're going to be in

(36:46):
charge of reviews as well, too.
But like, maybe that's sporadic,maybe one day, they're asking
for reviews and talking to thecustomers and sure enough stuff,
but then the next day, maybeforget, or maybe the next day,
there's like new priority andthings shift and so that you
know, no longer takesprecedence. And so that's kind
of, you know, a little scary inmy opinion. And so the other

(37:07):
part is that sometimes keyemployees are in charge of this,
they leave. So then you have togo back to the drawing board,
you have to then you know, trainsomeone else to understand how
to handle reviews and implementthe entire system. And so, you
know, I want you guys tounderstand something that it's
not your fault. It's, it's,it's, it's a challenge running a
business, okay, I've, I'veexperienced exactly what you

(37:27):
guys are doing. It's not easy.
And then trying to create asystem, especially around
business reviews, is a whole newlevel of challenge. I remember
in 2015 I read this book calledBuilt to Sell one of my favorite
books completely transformed meon how I you know, kind of
designed my entire business. Iwas had no intention of ever
selling my business at the time,but I was like, Well, I gotta

(37:48):
read this. I've heard some greatstuff about it. Well, anyways,
the author was talking about howa lot of entrepreneurs whenever
they quit, and you know, quittheir their well paying job, all
they really did was they justbought themselves a job by being
a boss. And then they'reworking, you know, twice the
hours. The reason they said thatis because they're not creating
duplicatable systems. And sogetting online reviews for your

(38:09):
business is kind of like that,you need to have systems that
your happy customers can easilyfollow. Whoops, go back one. And
so here's what's in the in a wayfor your customers for for
reviewing your business. Okay,the first one is going to be
time. I mean, this is probablyan obvious one when you start

(38:31):
thinking about it. But you know,your clients are busy, they have
kids, they have families, theyhave jobs, they have errands, so
on top of mine, I mean, I cantell you for myself, I have two
kids, I have a wife, our kidsare in sports and activities.
Okay, that takes up a lot oftime. And then for some reason
my wife and I signed up for forFriday night softball, okay,
like, we love it, it's great,but man, it's like literally on

(38:53):
the go. So it's just I have notime. And so the challenge is,
is really finding time for whenit's convenient for your
customers to review yourbusiness. Number two, they
forget okay, like this is thisis something that's really
common customers are like youand I, we all forget, even
though they have every intentionto to review in your business,

(39:15):
it's just not top of mind. Imean, trust me when I say this,
they want others to experiencewhat they've been going through
by using your business yourservices that sort of they want
others experience that they justforget again, it's not top of
mind and and so you know askingthem is it's like almost like
talking to a broken recordalmost in a sense where

(39:38):
you're asking them to like Yes,I'll do it and then they'll
leave the office and then theyjust, you know, they space it
and it's just stuffing againstyou or anything like that but
it's just you know, it is whatit is it's life. And then the
last one is this is thatsometimes they're not too tech
savvy. Okay, kind of like Homerright here. So you know, they
don't know how to get to theright spots, which review site

(39:58):
to go to and Sometimes it can beconfusing and scary. I mean, you
guys saw that list of all thosereview sites. I mean, if it's
one, they're not reallyaccustomed to going to them and
be like, I don't even know howto log into that, like, what is
it. And then the last one tolike, that's that I would
probably jump into jumping intothis last one is that I've seen
this happen numerous times whereperson reviews the business, and

(40:20):
they go tell the owner or thefront desk, or whatever, and
they look for it. And it's notthere, only to find out that
that customer reviewed the wrongbusiness, like one of their
competitors. And so that's notonly is that embarrassing, but
it's like, wow, all that work,and it went to somebody else
that didn't deserve it. And so,you know, how do you solve this
problem? You know, like, what isit that you need to do, and so

(40:41):
really, you need to have somesort of repeatable system. So
here's the truth, it'sinconvenient for customers to
leave business reviews, butJoseph to understand that you
have to create a way for them,to find those slices of free
time, you have to make itimpossible for them to not
forget, okay. And then you alsohave to make it homework proof.

(41:06):
So it's got to be somethingsimple, where they don't have to
be looking for the any key,okay? And so, you know, you need
to make sure that you have areputation system that is
working for you, 24/7 365, wehave that reputation management
system that's working, workingfor you for that, you know,
24/7 365, it's then moving yourclients to take action, it's

(41:27):
getting your five star reviews,it's basically doing things just
in a, you know, a clockworkturnkey kind of way. And so a
system that anyone on your teamcan actually execute and follow.
Alright, so this is what'sawesome about I love this
picture here is that, you know,Ford, they built the first model
T, right, they weren't justknown for building the first,

(41:49):
you know, us vehicle in theUnited States, to install and
get to consumers, they're alsoknown for their turnkey systems
in assembling these cars. Sojust common workers white with
no skills really could come inwith little to no knowledge on
assembling any kind of cars. Andthen they were just placed into
the system. And then they'rejust they're successful, it

(42:09):
worked. And so you know, forinstance, like think about this,
like, if you had an employee,let's call her Sharon, let's say
she quits today. And then youhave to hire some, somebody
else, let's call him Johnny orsomething, right? And then he
has to come in and take over allthe reviews, you're gonna want
him to be able to do thatwithout skipping a beat, you're
gonna want Johnny to be able tocome in and be like, Alright, I
got this and understand it. Theother part is that you want your

(42:31):
established employees to nothave to, you know, deviate from
what they're doing. They want toknow that the systems that are
designed to do and get you yourbusiness, more reviews are
working, so they don't have tocome off the task. So they're
focused on. And then the lastpart is you need to put your
attention in growing and scalingyour business, you shouldn't be
the one out there asking inmonitoring for your business

(42:51):
reviews.

That's awesome.
And just to give you an exampleof how that works in real life,
because once you have thissystem in place, it can really
just transform everything. Thisis Kate from type Well, and, you
know, they had a lot of happycustomers. But in 2019, they had
zero reviews, you know, imaginebeing in business, you have
zero, you know, have a flashbackto those Google results that we

(43:14):
were looking at earlier. Ouch.
You know, that really, thatreally hurts even though they
were super successful, and thenthey put this system into place
have nearly 50 reviews and under24 months, and they've gone from
that zero to five star reviews.
And guess how much time you knowKate spends on getting those 50
reviews, like none, she spendsno time. This is a systemized

(43:36):
piece that allows her to focuson her area of genius running
her business. And she doesn'thave to reinvent the wheel. I
know we've used a lot of vehicleand a lot of Ford we're not
getting sponsored by them. Butbut honestly that turnkey system
solution is so is so key. So ifyou could take back control of
those positive and your negativefeedback, you could build that

(44:00):
SEO credit, you could convertmore of those seekers into being
paying customers would you wantto learn how to get all of that
solved in one fell swoop. Imean, we've talked about a lot
of different aspects. So if ifyou want to learn how to how
that actually all happens, I amjust really excited to kind of
turn this page here and talkabout the system that we've
named review lead. So it'sreally important in terms of in

(44:24):
terms of the name to think aboutit as reviews, but also thinking
about it as that word lead. Itreally makes it that powerful
important. And not just a sideprogram. It's really central to
you being able to fill thoseleaky gaps in your in your word
of mouth system and fill thoseleaky gaps in terms of all the
other searches and things you'redoing. You want to capture all

(44:48):
that hard earned traffic. So,review lead really does enhance
your reputation, but it alsoimproves your SEO. It grows your
qualified leads. So that's allcan within the system, so I want
to simplify and also give yousome visuals, here's where we're
talking about, you know, tryingto put this into, into a visual
that helps you understand reallywhat's going on here, you are

(45:09):
going to be able to take theasset that you've worked so hard
to build your customer list, andwe're going to activate that
it's an asset that we're goingto leverage in multiple ways for
positive growth in the futureinto new customer activity. So
you wouldn't be able to achievethat otherwise, taking this
asset that you have already. Whywould you know, why would you

(45:32):
not want to use that to youradvantage and have it grow your
company and your organizationand get that new customer
activity? So that's, that'sreally what you know, as one
takeaway, just to remember thatour system of review, lead takes
those customers and creates morecustomer. So how do we do that?
Let's jump in, there's the firstphase. And that activation,

(45:55):
which is the invitation today iswe have to ask and get customers
invited. So we've created a lotof different options that get
those invitations to yourcustomer. This first one is our
email drip campaign. So it's notjust one, it's a series and a
sequence of custom writtenemails that go out to your list
that are scripted in a way thatget them to respond. And it's

(46:18):
not just a one off thing. As youcan see here, there's there's a
couple we call a drip campaignbecause it does span over a
period of time. And that reallygets in front of customers so
that that problem of forgettingis is solved. And that's not the
only way that we offer thatinvitation we've got texting,
that's available, if you are abusiness that has that avenue as

(46:42):
really a great way. I mean,we're on our phones all the
time, right, and to be able toutilize texting as a way to get
invitations out there. That'sbeen really huge for our
clients. We also have a portal,this is really big. If you're
out in the field, or if you'vegot technicians, we have a lot
of folks who leverage thisoption. All of these are

(47:04):
available in the review LEEDprogram as a way to overcome
that obstacle of inviting peopleto review

it, we've got to really add to this to
what I love about this is thatit's it's one place. So instead
of saying, Hey, you can reviewus here, here, here, the
customer just needs to push onebutton. Yeah, that makes it
really simple for them to justbe like, oh, cool, I just click
this button. And so that'ssomething to kind of think about
is that it's going to make iteasy for your customers don't

(47:34):
even have to think twice aboutwhere to go.

For sure it's not go out there and find it's just
like one simple action. Andthat's really yeah, really key
to have one simple action infront of your customers at all
times. So these are some otherways that we're just staying
omnipresent. You know, icing onthe cake, we've got a button on
your website that's alwaysavailable for folks to review.
From there. We provide you withemail signatures that allow all

(47:58):
your team and staff to reallybecome advocates for asking for
those reviews to come in throughemail. So this is near the
signature. And then we've got,we do have some paper products,
we have sheets and the QR code.
Everybody knows, knows how touse the QR codes these days
because of because of this pastyear. So those are additional
ways that this system has somany invitations and so many

(48:20):
tendrils out there to get thatask done, not let people forget
and strike during those slicesof time when we do have a little
bit of freedom. And we're ableto actually get in front of
people whenever they have aminute to be able to do that one
simple action. This is thebackbone. This is a genius. I
love sharing this part of thesystem, because it's so cool. So

(48:41):
this is showing on the screenright here your own landing page
to branded for you. And whatit's showing here is the option
for what happens when they makethat one singular click, they
they've been invited, they comehere. And the only two things
that they need to focus on isdid they have a good experience?
Or did they have a badexperience. And when they click

(49:03):
that thumbs up button, there isthen these platforms available
for them to go ahead and leavethe reviews so they get the
choice of here's the easy, youknow, here's the easy options of
where you'd like to leave yourreviews. Now, you can choose to
only have one here, you couldchoose to have to wherever you

(49:24):
want to diversify yourreputation, let's say you want
to shore it up on you know thegarage platform which allows you
to talk about your your customeryour repair, you know, for your
vehicle, you might want to shoreup your reputation on City
Search. So you as the businessowner can decide how do you want
to promote your business and onwhat platform. You can see these

(49:44):
little these little icons downhere next to like underneath
this yellow pages. It means thatyou can log into that site using
using Facebook or if you'realready logged in, it's going to
make it that much easier to getto the eggs that spot where you
can leave that customerfeedback. So in this example, we
clicked on Google. And rightthen in there, you don't have to

(50:06):
click eight different times, youdon't have to go to the review
section, you don't have to doanything you are right, taken
right away to that window, whereyou just type in your response.
And you click on which star, youwant to give that four or five
star review. And it just removesall of those hurdles, all of

(50:27):
those Homer moments are nowentirely taken away. We have all
kinds of customers, I sawsomeone asked him that in the
chat and in the in the q&a.
You know, for folks that don'thave a ton of experience with
technology, or, and I don't wantto say it's just an age thing,
you know, by any means. I'vegot, you know, brothers and
sisters, but I also have parentswho are in all these different

(50:49):
phases of being tech savvy, andmaking it easy for them to get
to the exact spot is your job,you know, you need to make it
easy for them. And so thissystem takes away all those
obstacles, and you're notclicking on random things and
getting lost and gettingfrustrated and quitting, right,
because that's what happens. Sothis process from that one click

(51:10):
to get to the spot where youneed to leave that positive
review has just been proven overand over again, to just vastly
change the game. It really, itreally has. So now instead of
there being those questions andconfusions and hurdles, we've
taken all of those out. And it'sjust a smooth path to be able to
get those happy customers to thespot where they leave that happy

(51:32):
response. So the genius of thissystem, though, is we talked a
little bit I shared with youabout the negative experiences
and taking back control, thosecustomers do want to have a
voice, they want to be heard.
And so now, if you have a toolthat allows that pathway to
happen offline, that can be justreally amazing. So remember that

(51:54):
traffic school scenario where,you know, they were getting a
lot of negative reviews, they,that feedback can actually be
really positive. In terms ofgiving you information about how
how to turn that around thatlanding page that we were
showing, if you had a badexperience, this review lead
system allows users to click onthat thumbs down and give their

(52:17):
feedback right then in there.
And so this is taking thatfeedback, giving a channel for
it giving a voice to thecustomer. But allowing you as
the business owner to be the oneto facilitate that resolution,
you can reconcile, you can takethat information and make a
change in your business, youcould offer a make good, let us

(52:39):
try again, all sorts of reallyamazing things can happen when
you give that channel, a way togo that's offline and out of the
public, out of the public use ofthis gets sent to you as an
email. And then you can take onthat reconciliation path. And it
doesn't have to go to Google, itdoesn't have to go to Facebook
and sit there and not achieveanything. So this genius of the

(53:02):
review lead system means thatyou can give that feedback a
channel, you can handle itoffline. And now, anything that
was kind of that, you know,negative grumpy trolls, you
know, or if they genuinely didhave an issue, you're able to
take that and then flip itaround, and have that positive
feedback now, get the light thatit deserves and have those

(53:25):
positive reviews, you know, bemore and more in balance. So
love that. And really, you know,that's what I was called the
genius because it's reallyamazing. There are awesome bells
and whistles to this review leadsystem as well. This screen is
showing how your review streamwhich has all those positive

(53:46):
reviews anything four or fivestar and above dynamic like it's
fed into your website. So thisis let's just imagine that this
is your site. And you're nowable to use all those great
things that were said about yourorganization, as a way to show
trust and to build a positivereputation on your website as

(54:06):
well. And so there is nothingthat you would need to do this
is dynamically come through assoon as someone leaves that
review on google it gets fedinto into your site into the
stream. I love these, you knowlittle Google logos or Facebook
logos, if it came from adifferent platform, it really
adds that authenticity when it'sfed into your website. Another

(54:28):
feature that a lot of clientsjust love because it means it
takes something off of their todo list, those positive reviews
automatically get added out toyour social media platforms. So
you don't have to craft a post.
You don't have to say anythingamazing about yourself. Other
people are doing it for you. Andit's now going out to your
social platforms and networksand saying all these incredible
things about your business soyou know that powerful feedback

(54:52):
is now creating even more andmore positive impact. So aside
from the bells and whistles andtools and technology, this is
not simply a software, the, thisteam that you see in front of
you is advocating for yourreputation and bringing all
kinds of value. In addition tothose cool tools that we showed
you, they can coach you, theyanswer questions, they're on

(55:13):
your team, they monitor theinternet for you, you may not
even know that something hasbeen posted about you on insider
pages or on, you know, on any ofthe platforms. And so they're
there to make sure that you areaware of those reviews
happening, they will coach onthe responses that you should
have. So I just want to pointout, it's really not a simple
software,you're not logging in and

(55:35):
setting it all up yourself,there is a team that's here for
you to help make sure that thatall happens. The other really
advantageous thing that Javierwas talking about is customers
really value fresh reviews. Andso you don't want to do a one
time effort that dumps a bunchof positive reviews, or you get,
you know, your numbers up there.
But if they're not recent, youare missing the mark, and you

(55:58):
will miss out on businessbecause of that. So our team is
making sure that that tricklehappens that things are recent,
and you have that pace that makesure that you get the most out
of it. And then you're alsogetting review reports. And so
you're tracking that progress. Ilove to see, you know, hard
data, it's proving to you thenumbers don't lie. And you get
to see all of those differentplatforms that are performing

(56:21):
really well. And making surethat you are in in the know on
that. Socan you guys see how this might,
you know, take away some ofthose headaches that you've had
in the past? If you think thatthere's some value in this, I'd
love to hear from you in thechat and just kind of talk
about, is there something herethat could benefit your business
or an angle, you know, thatyou've picked up? As we've kind

(56:41):
of been kind of in showing,showing you this, it's it's
clear that the benefits arereally rising to the top of
paying attention to your viewsinto that system. So I want to
share what it looks like to getstarted in a system like this,
that that manages all of thisfor you. And just to recap

(57:03):
quickly, this this list of whatI just covered, you get that
email drip sequence and all ofthose invitation tools, you have
that branded landing page,you've got that direct pathway
to all those different types ofplatforms, not just one, the
dashboard to see where yourperformance is happening. And

(57:24):
how many reviews are getting.
All that reporting is includedthe email signature with a
thumbs up thumbs down, you'rechoosing which path for platform
is best, you can put Google thetop, you could put Facebook up
there, whatever one was the mostmeaningful to you, you've got
that secret tool to help stopand reroute those negative
reviews, you can take backcontrol, and that dedicated team

(57:45):
that's helping you kickstart andall along the way getting that
fast result and that shortcut.
Now, if you are going to, youknow, build each of these on
your own and, and you're goingto craft those emails and set up
your email account and work withthe database and send them out,
you know, on time and make surethat they got in front of folks,
at least $900, if not more intime and tools to do that. If

(58:06):
you're going to build a brandedlanding page, you'd have to, you
know, custom create and code allof that. So there's a lot that
would be involved in your team'stime, if you hired somebody, if
you were going to pull togethermultiple tech systems, you know,
that we just wanted to tell you,what would that what would that
take, and we don't want thatobstacle to be in the way of you
getting these results. So wereally wanted to take all that

(58:30):
work and that investment out ofthe way so that more people
could benefit from this reallypowerful thing that that we've
is a system that can be put intoplace to help you get all of
those awesome results. So that'swhy we're removing those
barriers, we are not doing thisin a big annual contract, that's
kind of the the old way that youknow, you might think would be

(58:54):
the structure for the payment,we're doing $99 to get kicked
off today. And then it's just alow monthly rate to keep the
system going to get those freshreviews to be working for you to
get more business and to grow.
And so if you want to go toanchor wave.com/review lead,
that's where you're gonna findthis easy get started. page that

(59:18):
will help you get into thissystem at this low never been
really never been done before.
We did this training this week.
And we're, we're offering itthis this week, but this has
never been done before. So it'sreally it's really the simplest,
you know, kind of lowest pricekind of thing that you could do
to get more activity in yourbusiness. So I like to ask this

(59:39):
this question because, you know,obviously, would you pay to keep
your lights on and the answer isof course. And would you pay
them to keep your valuable leadconverting reputation on to and
that I think is something thatyou know, we look today, review
lead is less than that averageelectric, you know, Bill, it's

(59:59):
really and no brainer to keepthat lead converting reputation
on as well. So anchor wave commslash review lead is where
you're going to find theinformation on signing up to
lock in that, that $99 dealtoday. But we want to recognize
you do have you do have choices,you you can take action, or you
can, you know, decide that youdon't want to take action, and

(01:00:21):
maybe you you, you don't want todo anything today, a lot of
folks think maybe I can do itmyself, I mean, I'm your go
getter, I'm a go getter. And Ican put that exact Review
Management program to work,maybe without the tools that
that we've talked about aninterview lead, and maybe you
could, but just keeping in mind,it's going to take you that

(01:00:41):
time, several hours per week, toeven get remotely close to what
we've created. And it's likelygoing to be a burst for a while,
and then it's going to putterout. And it's not going to be
that system that we talked aboutsupporting you for the long run.
And I wanted to just kind ofshare this testimonial from from
Allianz pools, you know, theyhad 9029 reviews, and in 2019,

(01:01:06):
now they've got nearly 300, wehad those big numbers at the
beginning of this presentation.
That's how that's how they wegot to the huge numbers, this
can be explosive, really quicklyand get you to those to those
big results. And guess how muchyou know, time ambience putting
into this. None. They set thissystem up that one of the first
steps they took was the stepthat you're taking. Now they got

(01:01:27):
the information, they recognizehow important reviews were. And
now they have over 470 Totalreviews, that star rating is 4.8
There are dominating that SEOand that lead generating tool.
So putting this system intoplace today is going to be the
first step for, for that growthfor you. So if you think about

(01:01:48):
your lead flow, you know, we hadthat number of 200. For the
landscaping, just imagining that200 more calls, like if you were
then the number one choicethere, and then throw in your
conversion rate, I don't knowwhat each of your programs or
products might be. But you'vegot a conversion rate for that.
Just thinking and imagining whatkind of result and what kind of
increased business could behappening for for you. You know,

(01:02:10):
if you put this system in place,one of the things we're, we're
fond of saying is, you know,what's the best time to plant a
tree? Right, it would have been10 years ago, but the second
best time is, is today. And soreally building that system into
your business today is going tobe the piece that pays for
itself in and gets you to whereyou want to go. We have been

(01:02:32):
asked by some folks, you know, Idon't have those 470 mass
quantities of customers, youknow, is it still going to be
valuable. And so I wanted toshare the story of, of Andy and
so has a smaller customer basein terms of just the sheer
volume of, of quantity that'sgoing through the business, you

(01:02:55):
know, sometimes we have businessmodels that all they need to
really thrive is a handful offive or six customers per year,
you know, just based on, youknow, big contracts and that
kinds of thing. And so what Iwant to say is that Teletraan X
garnered 15 new reviews, theydid have an average rating of
five stars, but that's not thosegiant numbers, but still

(01:03:16):
comparatively to the competitionwas able to put them on top and
be able to dominate even with asmall volume of reviews. So just
to break these out with the withthe value that you would be kind
of putting that together, if youwanted to do that on your own,
and how we really want to takethat obstacle away. And in

(01:03:38):
addition, because we there'sjust some some pairing things
that just make the most sense.
And because you guys decided tospend your time with us today,
we wanted to add a couple reallycool bonuses to this. When we
were looking before obviousshowed a screenshot of the
Google My Business page, that isan area that works really well

(01:04:00):
with reviews, and also has a tonof changes that Google has done
lately. And so we put together astep by step, we actually, you
know, show you what the back endof that Google My Business
Platform looks like, Go andteach you how to maximize that
because that's another area mamaGoogle has expanded in the last
year. And so we're going to showyou how to do that yourself. So
that's valued at $450. And then,you know, 2022 is around the

(01:04:24):
corner. Our playbook andconsults that we will put
together that has specific datafor you. Your specific business
is going to go through all theaspects beyond just reviews,
you're going to be able to lookat the stats for traffic, what
those how many searches arehappening, you know, for your
business, not just Dallaslandscaping, you're going to get

(01:04:46):
the answers to that kind ofinformation inside this
playbook. So that one's huge. Ilove talking about that one at
length. I'm going to I'm goingto keep it short. These two
bonuses are going to come withyour signup today. So that $99
is going to get you all thestuff that we talked about for
the review lead system. And it'salso going to come with those

(01:05:07):
two bonuses, which are superpowerful. And so going over to
anchor wave.com/review lead,just make sure that you've got
that. Either you can go there,you know, right now, I think
heavier, you can drop that inthe chat just to make sure
people have a quick link overthere. That's the just really
easy process of starting this,less than your electric bill.

(01:05:29):
Really cool program, there is Ijust wanna make sure everyone
knows that we have that 90 dayrisk free guarantee. Even though
we've talked about how this isno brainer, and and we want you
just to feel so great about theresults that you're going to
get. We want to ensure ourpromise and what we've shared
with you with this with thisguarantee. And you know, that

(01:05:49):
solution that review lead lendsitself to automating and
streamlining your businessreviews for your company, you
don't have to nag anymore, spendyour time, you'll really be able
to start generating those fivestar business reviews, and
creating trust as soon as youonboard. That's the reason why
we love this so much. It reallyis a shortcut. So why you know

(01:06:10):
why not start right away, andstart generating generating
those results as soon as youonboard. So I want to open it
up. This is not a public offer.
And it does not it's notavailable, like on our website
or anything along those lines isreally is something that's going
to be specific to you all onthis training, and especially

(01:06:30):
these free bonuses. So I wouldjust encourage you, it's not
going to be something that youcan come back to where you can
find on our website. And soreally getting kind of activated
on this and and started rightnow want to make sure we answer
any questions that you all have.
I do have the page up hereanchorage comm slash review

(01:06:51):
lead, if you pop over there,this is what you're gonna see.
And so just clicking on thisbutton right here will take you
to the signup form. And if youhave any questions or you know,
as you're going through thispage, we kind of recap some of
the stuff we shared with youtoday. In the event that you
need to be reminded about that,but anchor weave.com/review lead

(01:07:12):
is where you're going to want togo. So let's kind of open it up.
I sure appreciate you allspending your time with us
today. And I want to make surethat we answer any questions
that you have. I see some havebeen dropped in that, that
question and answer box in somein the chat. What can we answer
for you about this program? Orabout, you know, industries that

(01:07:32):
you've that you're working thatyou're working in? I see. Let's
see. So Chris, you asked thequestion around an audience that
you focus in on with withcustomers who are primarily 65
to 75. Plus, and how do youencourage them to be able to, to

(01:07:55):
generate those those reviewsbecause it sounds like they're,
they're happy folks, and theywant to go but they don't really
understand how to do that. So.
So have your your answers aregoing to show you in a bit just
to kind of reiterate that thoseinvitations, you know, really
with that single click, so weour ultimate goal is to make it
as simple as possible, right?

(01:08:16):
Every single interaction that wewant to present to truck to
customers, leaves them with onlyone you know, they don't have to
be confused about multiplechoices, it's one choice that
they need to make it's one clickthat they need to, to
accomplish. And so as we lookedat that, that text message or
that email, it's the one click,it goes to that one thumbs up

(01:08:39):
thumbs down page. And then oncethey do that, it's taking them
right to that review spot wherethey fill that in. And so we've
intentionally made those pagesreally simple. There's not a lot
of other buttons, there's nodistraction, there's no
navigation. It's really a verysimple big thumbs up button. And

(01:09:00):
I know that sounds like youknow, over simplified, but
that's really key for the humanbrain that's super busy and
thinking about a lot of otherstuff. Or if you've got tech
savvy factors, you know, inplace, that big button, that's
the thumbs up that big buttonthat says Google, those are
actually proveninteraction, you know, when
you're talking about web design,or UI, or UX, having those big

(01:09:22):
buttons really take up the spaceand having nothing around it are
sounds oversimplified, but thoseare strategically done in a way
that allows those thosecustomers to, you know, click
exactly where they need to clickand only have to do at once. So
there's we've taken thatconfusion out of the way. That's
a really great question, becauseeach of those buttons and the

(01:09:45):
way that those pages aredesigned and the way that those
invitations are are puttogether, is to create that
simplicity. So that's a great,that's a great question. Any
other questions you've got overthere, Javier coming into the
chat. or in the q&a.

Javier Lozano, Jr. (01:10:01):
I know that last week one of the questions
came up about somebody had atravel agency and how that would
work. And in really, it's thesame concept. It's a service
based type business. So replacedtravel agency with like
landscaping. So you just followthe same thing that we have here
that really kind of laid out howit's all looking, where you

(01:10:22):
would just essentially have yourcustomers getting emails from,
from our system to where it'sgonna start inviting people to
start reviewing your business,or they can get a text message.
And

Lilly Darling (01:10:36):
it doesn't have to have a map. I think that was
also one of the things you knowthat even though we showed the
that local profile, and weshowed how reviews show up in
that map, you can have a servicebased business, you can be a
national, you know, business andstill be able to shore up your
reviews in a number of ways. Soyeah, that's, that's a good
point. I'm here, like, the waysin which we invite people are

(01:10:59):
absolutely still effective. Andhow it shows up, you know,
although you might not be a pinon a map, there's all those
other platforms and all thoseother search results that are
still gonna work in your favor.

Oh, nice.
Looks like Mark said he justsigned up.

Sweet Welcome to this family, you're gonna start
getting all kinds of awesomestuff right away. Yay. That's,
that's really great. I'm, I'mexcited for you. Yeah.

You have a blast. And you'll get a lot of
value behind not just what whenwe haven't Hearing Review lead,
but that playbook that you'll begetting out of it? I mean, no
more of this, like, what do wedo for marketing next week? Or
what do we do for marketing nextyear, done, you know, so it's,
it's awesome.

Well, Mark, I'd be excited to hear about the
space that you have your area ofgenius, you'll be able to focus
on that even more, while thissystem is, is leveraging all
that good work and putting itout to the community. So that's
super exciting. For anybody whodoes Sign up today, you will be
getting your invitation to doyour onboarding, right away, and

(01:12:08):
also getting scheduled for thatconsole. So this isn't something
that we're you know, saying, oh,we'll start in a month or two,
you're going to have thatoutreach happen and get in get
put on the calendar to get thisstarted right away. So super
excited for you. And if there'sany other questions you can feel
free to reach out to, to eitherof us. And you've likely gotten

(01:12:30):
emails from us, because that'show you jumped on the call. But
feel free to shoot us an email,and we'd be happy to, you know,
continue to answer this. Or ifyou've got other other
colleagues and friends indifferent industries, or you
know, someone in within your owncompany that has a question

came in from dawn, she said that if customer
review, customers reviewmultiple times, how much time
should we should be betweenreviews? Yeah, that's,

uh, you know, one of the things that I would say
around that is, you know, eventhough you can have someone
review on the same platform,what you might want to do is
draw attention to a differentplatform. So, you know, I think
one of the most powerful slidesthat Javier showed in terms of
Google paying attention to whatFacebook's doing. One of the
things that you're able to dowithin this system is whenever

(01:13:17):
you are giving people thatthumbs up button, and they click
it on that screen, you couldchoose to have Facebook as your
only big button there if youwanted to. Or you could have
Angie's List as your only bigbutton there. And so, Don, you
know, your question around, ifyou have somebody reviewing
multiple times, let's ask themto review on different
platforms. And let's see if wecan diversify that positive

(01:13:41):
feedback, because then it'sworking, not only to shore up
your reputation on thatplatform, but since we saw
Google's paying attention tothose other places as well,
that's going to feed into thestrength of your overall
reputation. In terms of in termsof time, and we've talked about,
it's really important to havethings be recent and be fresh. I
think one of the things,especially in 2020 taught us a

(01:14:03):
lot of businesses went out ofbusiness. And so whenever you
see recent activity, you know,whether that's on your Google My
Business, or whether it's in areview stream, it says, Oh,
these folks arrived, they'restill doing business, they're
still doing good work. And so Ithat timeframe actually got a
little bit more recent and morefresh, I would say within three
to four weeks is probably themax that I would go. You know,

(01:14:27):
we love to have our own reviewsdripping out every every week.
So that, you know, that's reallythat recency in that freshness.
It's going to depend on yourbusiness model. You know, I
mentioned that it works forfolks that don't have, you know,
hundreds of customers comingthrough, you know, if you're a
business that has five or sevenbecause you're doing big
construction contracts, you knowthat that reasons, you might

(01:14:50):
feel a little bit more like oncea quarter. So it really kind of
depends on the business model.
Obviously, you know, the soonerthe better but diversifying
would be something I wouldencourage you to do.

Lily, we have another one from Michelle.
She just said, Does review leadinclude all the verbiage or do
we have to write it? And also,what about responding to
reviews? Great questions.

Yeah, absolutely.
So we do write everything foryou, we have, like I mentioned,
we've tested this lots of times,and we know what gets the best
results. However, we we do wantto have you lean into maybe some
language or some specific typesof factors around your your
business, that might beimportant to call out and those
emails so they can becustomized. That's something

(01:15:32):
that you'll work with our teamon, you know, informing us of,
if you're just like, hey, dowhat works, and whatever
generates, you know, the bestreviews, gonna give us, you
know, carte blanche to go aheadand run with what works, we can
do that. If there's somethingthat you really want to
highlight, or a tone of voicethat you want to emulate, we can
factor that in, as well. Butthose are already pre scripted,

(01:15:54):
you don't have to do any of thatwork, you are not responsible
for any of that copy. And sothat's something that you don't
have to worry about anotherpiece that were taken off of
taken off of your plate. Andthen in terms of crafting those
responses, how we handle thatright now, although there's some
things in the works to be ableto help out even more how we

(01:16:15):
handle that right now is, if youwant us to help write a response
for you, we've got a bunch ofreally cool scripts that we can
give you. And if that's includespositive feedback, and negative
feedback, so we're going tocoach you are going to give you
ideas, we're going to help youso that you don't feel like you
have to do that on your own.

(01:16:36):
When it comes to logging in, asyou are on let's say, your
Google platform or yourFacebook, there's a couple more
access points that our teamwould need to be able to do
that. So we really empower youto be able to make those
responses happen on a timelybasis, you know, when that
review comes in, we will tellyou that, but you have to be the

(01:16:59):
one that's got that accesspoint. And so we're available to
coach that and be able to makesure that we help you write
those responses. But sinceyou're logged into that, let's
say Facebook platform, thenyou're able to post that as you
as the business owner, whichwhich makes sense, it's the best
place to get a response. So, sokind of both, but with that

(01:17:19):
second response, there's just adifferent way to log in there.
So that's a great question,Michelle. I love that. Awesome,
great questions. Everybody hassuch good questions. If you have
any more, feel free to drop themin or shoot us an email. But
this is also stuff that our teamduring that kickoff can handle.

(01:17:41):
So I I would just encourage youto lock in that $99 deal. This
is something like I mentioned itis new. We think it's going to
work we really want to help themost amount of businesses get
into this because we've seen itimpact so many people, but I
don't know that we're going tokeep it at the at this low
monthly rate. I think that youknow, there's an opportunity we

(01:18:01):
might go back to annual I'm not,I'm not sure which way we're
gonna go with it. So I I'm justreally excited that we've been
able to, you know, to bring thisto the most amount of people get
getting started for 99 bucks,you know, it's, it is that no
brainer. We're excited to getresults happening real quick. So
any other questions, drop themto us in an email you guys have
asked, asked awesome things. AndI just want to say I'm really

(01:18:23):
grateful that you spent thishour with us your lunch or not
lunch. And I hope that you'vebeen able to take away some
really powerful information andlearn some things and we're here
for you if you've got anythingelse. So have a great rest of
your afternoon. I'm going to goahead and close down our
training, head over to encodecomm slash review lead, get

(01:18:44):
started and we'll we're going tobe excited to see the this
continue to make a great impacton your business. So they

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}How To Quickly Generate More 5-Star Reviews & Customer Activity

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