Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Intro (00:01):
Marketing in the home
services industry has changed so
much over the past few decades.
Now even more rapid pace theselast few years almost to a point
it's impossible to keep up withwhat's trending. Ever felt like
marketing in today's economy islike flushing money down the
toilet. That's where we come inand help honest Home Services
companies just like yours, learnand understand some of the most
effective marketing strategiestoday, strategies used by some
(00:23):
of the top home servicecompanies around the world. My
name is Javier Lozano Jr. andwelcome to the trust tipping
point Marketing Podcast.
Javier Lozano, Jr. (00:35):
Hey, guys,
welcome to another episode of
the trust tippingpoint marketingpodcast, I am your host Javier
Lozano Jr. With anchor waveinternet solutions. And we've
got another great episode foryou today. And so what I wanted
to talk about is something thatis always kind of thrown out
there, everyone uses thisterminology a lot. And, and
(00:56):
what's what kind of, I'm notgonna say bothers me. But what
kind of, you know, makes me wantto say like, hey, it's like, you
know, the verbiage, but youdon't know how exactly, it all
works. And so I want to kind ofhelp with that. And so
ultimately, what my goal is, isto kind of help you guys get
more traffic for your homeservices business, to your
website by leveraging this thingcalled SEO. And so SEO is a
(01:19):
pretty, pretty big word in themarketing world, everyone talks
about it, everyone thinks thatthey know about it, I'm not
saying I'm gonna be like, youknow, the top number one SEO
expert, but I know a lot aboutSEO, it is something that I kind
of, you know, I would almost sayI, I, I kind of focused a lot of
my attention in early in mymarketing days, when I ran my
(01:41):
own business. So SEO, what doesit mean? So search engine
optimization, that is themeaning of SEO. And so what that
basically means is, is that whenyou go into your search engines,
such as Google, which I wouldsay most of you're using, you're
not probably using Yahoo, orBing or anything like that. But
(02:02):
if you're using a search engine,such as Google, you go in there,
and you're looking forsomething, you type something
in, and then all sudden, it popsup, you know, towards the top.
So typically how it's all goingto be laid out, you're gonna
have like your ads, you're gonnahave what we call our local
three pack. And then you haveyour organic organic search. So
how things are structured andlaid out in there, there are
certain things that are calledalgorithms that Google puts
(02:24):
together, and essentially says,you know, Google says that, hey,
because this content isrelevant, or because this person
paid money to be on the firstpage, or because this person has
a very strong Google MyBusiness, whatever it is, we're
going to stack them based off ofwhat we think our customers,
which is people using the searchengine are going to find
(02:46):
relevant. Okay. And so where I'mcoming from with all of this is,
is that search engineoptimization, SEO is really
critical, especially in the HomeServices, consumer services
business. So you got an HVCcompany, you have a plumbing
company, you're an electrician,you're a landscaper, whatever it
(03:09):
is, you know, in you're servingresidents that you know,
homeowners, condo owners, thatsort of stuff you're serving
residents showing up in thesearch engines is huge, because
even myself as a, you know,homeowner, I go into the search
engines and I type in stuff tofind what I'm looking for. And I
typically if I'm looking for alandscaper, if I'm looking for,
(03:33):
you know, a plumber, whateverthat is, whatever I'm looking
for, or I'm getting to is thatI'm going to be using Google's
to help me find this stuff. Andthere's there's things on how to
improve your search engine,there are things and strategies
on how to make sure what we callas the search engine results
page, or SERPs that improve towhere you show up towards the
(03:56):
top of the search engine. Okay,so let's cut to the chase, let's
kind of start diving in. FirstI'm gonna say is that we're not
going to be talking about paidadvertising. So what you
understand is that when you typesomething in, in Google, and
then all of a sudden, like, atop, there's gonna be a little,
you know, part it says, add, andthen there's usually like three,
(04:17):
maybe four, but it's likeusually three,
and people pay for those spots.
And the person that pays themost, it's the top Anyways,
we're not going to talk aboutthat, because that is that that
that's not SEO, that's juststrictly paid ads. We'll save
that for another day. We'refocusing on what we're going to
call local SEO. So local SEO isis think of your your business
(04:41):
and then the city. So example isI I live in Castle Rock,
Colorado, okay, south of Denver,north of Colorado Springs. And
the I don't know how big CastleRock is, but you're going to
typically want to focus on us.
square mile radius. Okay, sowhen I owned a personal training
(05:03):
studio and a martial artsstudio, we focused on a five
mile radius, that was that wedidn't go any further than five
miles, you as a home servicecompany, you might focus on a
bigger radius, it just just justdepends. But you are going to be
focusing on a radius, let's justsay five miles, right. So you're
gonna be focusing on your city.
And so you want to use yourcity, and then whatever service
(05:24):
you use, to help kind of, likebuild up that, that, that SEO
juice, so on your website, solike, if you serve people in, I
don't know, let's let's likewhere I used to live in
Westminster, Colorado. So if youserve people in Westminster,
you're going to be focusing someof your content on your
(05:45):
websites, on your blogs on yourother like, you know, other
assets out there, you're usingyour city and then the service
that you offer. So it's going tobe like, you know, Westminster,
hv AC, or Westminsterlandscaping, or you shouldn't
try and get to. So you know,local SEO, what that is, is that
(06:06):
it's going to help you show upcorrectly in the search engines
locally, okay. And so what a lotof people don't understand is
that I can be in this is nojoke, I can be where I'm at
right now, in my house, I cantype in a certain service in my
(06:26):
city, I can go to the coffeeshop, that's probably a mile and
a half from my house, maybe amile, and type in the same
thing, and I'll get a differentsearch result. And it's all
based off of my location, likewhere I'm physically at. And,
you know, so what most homebusinesses I'm sure home service
(06:49):
businesses don't understand isthat based on where you are
located, you can be gettingdifferent results. Okay, and so
you don't know that. And sothere's certain strategies to
help your results show upcorrectly, so that it's
consistent. And there's this,this is really, really cool tool
(07:10):
that our team at anchor waveuses to help our clients
dominate the local SEO. Okay.
And this is a proprietary tool,and it's called the geo grid. So
I'm not trying to pitch it, butI'm trying to explain it. It's a
square. And I don't remember howmany miles it is. It does. But
(07:33):
anyways, it's a square. And it'scolor coded, and it has dots. So
let's say we do a five squaremile radius, just an example. So
then that you will have certaindots, you right, and so let's
say you don't search, you don'tlook, you don't show up on the
local search. So someone is inyour city, like maybe you know,
I don't know, half a mile fromyour your business and they type
(07:55):
in your like they type in likehv services in castle, rock,
coastal, wherever you are half amile from where your offices,
you don't show up. But we have astrategy and we use is this
proprietary tool called geo gridto help kind of get yourself to
show up. And so it might show uplike this, where you don't show
up and you and these dots areall going to be like red,
(08:17):
meaning like you're like on likethe fifth page or, or like the
10th page or whatever it is. Andthen you know, it'll start
turning orange mean that you'removing up the rankings, like the
search pages for a certainlocation for keywords that
you're going after, as you goup, and then they'll start
shifting into yellow and theneventually start going into
green. And when you're in green,usually you're in like the top
(08:38):
one, two, maybe three on thesearch results, not pages, like
literally in the search results.
And so this tool helps ourcustomers start dominating the
search engines locally, in theirarea. So local SEO is a pretty
important thing. And so what youwant to understand that there
are certain things that you cando on your website, there's
certain things that you can doon your Google My Business
listing, that help you kind ofleverage, your, your location,
(09:02):
your service, all that stuff. SoI'm going to kind of dive into
all of this, but you know, thatto help
understand, like, you've got toget this one thing, this one
concept, right? You want toreally make Google understand
what you do, where you'relocated. And so you want to use
these keywords and key phrasesthroughout your website. Okay,
(09:25):
so, first thing is, you know,for like, say on site, SEO
stuff, there are certaintechniques that you want to do
so on site, meaning like,strategies that you do on your
website, okay. And, and so a lotof this stuff is going to help
with your local SEO, okay, it'snot gonna be like 100% like you
know, all sudden you go to thefirst page, but it'll start
(09:45):
helping your, your, yourrankings on your website grow
more. Okay, so the first thingyou want to do is you want to
make sure you have the rightpage titles, and you're using
proper h1 tags and h2 tags andh3 tags and etc. So page titles,
meaning this, let's say that youare in HVC. Company, okay? And I
(10:06):
want to get more information onrefrigeration, okay? Or no, take
that back, you're an ABCCompany, and I want to get more
insight on getting my AC unitreplaced, okay. And so because
it's different from likeheating, so you might have a
page that talks about your ACunit being replaced, or fixed,
(10:28):
or whatever that is. So then youwant to have like, certain title
on there. So it might be like,replacing your AC unit in Castle
Rock. That's the title of thatpage. And then guess what is
going to be the topic insidethat page about replacing your
AC unit in Castle Rock. And it'dbe like something like, hey,
castle, rock residents, youknow, if you're, if you're, you
(10:49):
know, superduper hot and andyou're sick and tired of being
of not having AC workingcorrectly in your house, you
know, maybe it's time to replaceyour AC unit in your home. You
know, we've been doing this. Andso that's what you'd be talking
about. And you'd be explaininghow the whole process works. But
that page title tells Googlesaying, hey, this title of this
(11:12):
page, it talks about replacingACU and it's in Castle Rock. And
so Google's is Oh, okay, cool.
So if I'm in Castle Rock, okay,and I type in replacing my AC
unit in Castle Rock, all of asudden, Google's gonna start
realizing like, oh, that searchphrase matches his page title,
we should probably start movingthat up the search engine
(11:35):
results, okay, like what therankings are. So that shows up
about higher makes sense so far.
So you need to put a propertitle in your page. Okay. And
you can do this very easily onyour website. If you have a
WordPress website. Okay, Itypically only work on
WordPress, but give a WordPresswebsite and you install this SEO
(12:00):
tool called Yoast y o a s t.
Alright, literally, this SEOtool is a plugin. Okay, so you
go to the plug in feature, yousearch for it, you type in
Yoast. And you just download it,it is free, you don't pay
anything, there is a premiumservice to it, I've heard mixed
results between the premium andthe free version, I just use the
(12:20):
free version because it is whatit is. Alright. And then that is
going to help you kind of likewalk you through all this stuff.
Okay, so you put a page titlethat is appropriate, and it has
to be a certain length, so youcan't make it superduper long.
You can't say like, you know,um, you know, AC replacement
units for Oh, series turning onby accident. All right, AC unit
(12:43):
replacement in castle, rock, andEnglewood, and in Greenwood
Village, and in ColoradoSprings, like you can't, you
know, basically try to keywordstuff a whole bunch of stuff and
make this title superduper long,you have a certain parameter.
And that title is what's goingto show up on the search engine.
So you know how, whenever youGoogle something in that blue
(13:03):
title, that is your page title,okay? And that's what you're
what you're going to be using,okay? So that's kind of what you
want to make sure you understandthat you have a proper page
title. Alright. And then theother part is you want to have
the proper URL. So what I meanby that is that your page, like
(13:24):
you say, it's like yourcompany's a hv AC, in Castle
Rock calm, alright, let's justsay that, then if you're talking
about replacements, it'd be likeHVC and Kasparov comm slash
replacement, AC unit orsomething, okay. And that would
be kind of like the URL you'dwant to miss, you're talking
(13:46):
about those sort of things,where I'm getting to Sorry, I'm
getting too deep into thisstuff, right? Because it's hard
to teach this without visuals.
So I'm hoping some of you guysunderstand this, you got it,
you've got your title set upcorrectly. Alright. And that's
it, that's good to go. And thenso when you are using your,
your, your site, that title thatyou you give to that page, okay,
(14:10):
it's gonna have what's called anh1 tag. And so that's gonna be a
hierarchy level of how your siteis going to be structured. So
you've got these tags that arecalled h1 tags, h2 tags, h3
tags, and they're gonna be like,h1 tags me the title of like
(14:30):
that page. And then like an h2could be like a subtitle of the
page, okay. And then maybe an h3could be a subtitle of the h2.
So it could be like, you know,the subtitle of the page should
be like, you know, here arethree strategies on how to fix
your AC unit on your own, okay.
And so, you know, h two would belike, you know, strategy number
(14:51):
one, h two for strategy numbertwo, H three for strategy number
three, and those are your, yourh1 tags, h2 tags, that sort of
stuff. If you're using themcorrectly, and you put one h1
tag that has keyword specificstuff in your, for your
business, this helps with yourlocal SEO, meaning. If your h1
tag says something like AC unitreplacements, or how to how to
(15:16):
how to hire a proper hv ACcompany to replace your AC unit
in Castle Rock, just an example.
That would be a you know aproper title, because then I can
read the title and be like, Oh,cool. That is what it's about.
(15:36):
And then I'm going to beintrigued, I'm going to keep
reading more about it this, Ihope this makes sense. Okay. And
so again, this is one of thosethings that you need to have
visual things. And if I had myscreen, I can kind of like walk
you through it, that'd be reallygreat. But if you guys are
somewhat relatives,understanding of like this
whole, you know, marketingstuff, you'll kind of get what
(15:57):
I'm trying to get to. So if youdon't, then that's where you can
talk to a marketing agency andhave them help you set this up
correctly, because local SEO isgoing to help your business
dominate in your space whereyou're getting a lot of lot of
phone calls, a lot of phonecalls, we've got a client out in
Tucson, it's called BMJrefrigeration, you can look them
up, they've been with us for along time, they love us, they
(16:21):
are on the top of the searchengines for different phrases,
and they're dominating locallyin their area. And they're using
us for reason, you know, soagain, this is this is not I'm
not trying to pitch our servicesto you guys, I'm just simply
saying that, like we do this alot for our customers. So other
things that you want to do tohelp with your local SEO, is you
(16:44):
want to have internal links thatinterlink with your website. So
this is what I mean, you shouldbe publishing blogs on a regular
basis on your website, aboutdifferent things about HVDC,
about refrigeration about ACunits and furnaces, and you know
how to you know, clean your, youknow, your your clean, clean
(17:05):
your unit and all this otherstuff, like those sort of
things, you should be educatingyour consumer because Google
loves this kind of content. Andthen so what you're going to do
is you're going to startinterlinking these blogs in the
pages. So, you know, I wastalking about earlier about
having a page for like, youknow, replacement AC unit and
Castle Rock, maybe you havelike, you know, do you like a
(17:25):
blog title that says do you doneed to replace your AC unit.
And so you explain, you know,you know, things to look for if
if your unit needs to bereplaced, and then maybe one of
those links inside that blogpoints to that major page that
basically sells people to say,Hey, this is what you need to do
contact us, we can replace yourunit by interlinking. You know,
and what I mean by interlinkingis like you have a link going
(17:48):
from like a blog to a page. Andmaybe you have a link going from
a page to a blog. And so whatthat does that Google says like,
Oh, this, this page is aboutthis page, and they support each
other. And by by them beingsupported. What that does is
that it lets Google and andother people dive deeper into
your content into that rabbithole. And then they spend more
(18:10):
time in your website in Googleloves that they love it that you
spend time on websites, readingmore, and you get deeper and
deeper and deeper. Like I'vedone this a lot. When I'm
researching stuff, I will startclicking on links. And next
thing, you know, I'm like, Whatthe heck was I researching on,
and I have to back out to figureout what I typed first. And then
like, Oh, that's right, this iswhat it was. But this because
(18:31):
I'm diving deeper into certaintopics that really bring a lot
of interest to me. And so, youknow, what I want you guys to
understand is, is that when youset up interest, you know, links
internally to link across yourentire page, this is allows
your, your future customers tostart jumping around within your
website, this is going to helpwith your local SEO for your for
(18:52):
your business. And so, you know,this is this is not a very tough
strategy. It's a tediousstrategy, because you got to
make you can't just hyperlinkanything, the link has to be
something that corresponds tosomething else. So you know, if
you have a blog, and you'retalking about replacing hv AC
units, or AC units and CastleRock, then and there's a link
(19:15):
and there's like, you know, thisis how you understand whether
you should replace your AC unitor not, you would probably
hyperlink you know, replace yourAC unit. And then it would go to
the main page that sort of makessense. So that's kind of what
you're trying to do there. Andagain, what this does is that it
lets Google understand like, Oh,this page supports this page,
(19:36):
and they're gonna be feeding theright content to their
customers, which is us thesearcher,
Ad (19:43):
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(20:08):
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(20:31):
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Javier Lozano, Jr. (20:40):
So that is
what's really important to
Google's they want to give theright information to people, but
people bounce if they leave yoursite a lot is because they don't
find your content relevant. Andso then Google is going to
penalize you and it's going tostart dropping your page down.
Okay, hope this is making sensehere. Anyways, next thing is
that you want to have keywordrich meta description. And so
(21:00):
keyword rich, everyone hearsthis terminology or does keyword
rich mean? And it's all itreally means is that you've got
to have some keywords thatyou're going after. So like, are
you going after hbic? Great.
That's a very tough word to goafter. But maybe it's hv AC and
Castle Rock. that's a that's avery specific, more, you know,
more niche base. Alright. Areyou going after AC replacement
(21:22):
in Castle Rock? So those arethose are keywords? Are you
going after Furnace Repair inCastle Rock? Or are you going
like if you do plumbing are yougoing after Plumbing Repair in
Castle Rock, this makes sensenow or plumbing services in
Castle Rock. So these arekeyword rich. And so there's a
meta description, the metadescription is the description
(21:44):
below your Google results searchthat you have. So you type in
Google. And you you know andthat blue part is going to be
your your page title. And thenthe description at the bottom
that's called your metadescription, you need to use
specific keywords that you'regoing after in there, but you
can't stuffed them in you got tobe descriptive of what that page
(22:05):
is about. And so it could belike, hey, Castle Rock
residents, if you're looking toreplace your AC units, you know,
contact our company, becausewe've been doing this for you
know, the past 20 years,something like that. Don't say
that, though. But like somethingalong those lines. And so what
that does is that that metadescription helps people read it
really briefly, and understandwhat that page is about. So they
(22:27):
have a title, like, Okay, I knowwhat this page is about. Let me
read this description reallyquick to make sure this is what
I want. Because I do that I'llread the title. I'm like, yep,
this is probably what I want. Weread the description really
quick. Yes, this is what I'mlooking for. And then I'll click
on the link, and it takes me tothe page, that metadata
description has to have keywordrich stuff, because what that
(22:47):
does is that it's going to helpGoogle say, okay, it's in the
type page title. And thenthere's other stuff in here in
description that also supportthe page title as far as the
keywords, so then this is goingto be something supportive, and
we're going to push this higherin the search engine results.
Okay. So what that does is, isthat, again, Google is feeding
(23:09):
proper content to theircustomers, their goal is to give
their customers the best contenton you know, out there, which is
why Google is considered thenumber one search engine in the
world, okay, they get a lot ofusers on a daily basis. Okay. So
once you've done you know, yourpage title correctly with the
(23:32):
right kind of keyword phrases inthere, and what the page title
is about. And once you put h1tags, h2 tags, and you've used
it correctly, once you'veinterlinked blogs and pages with
each other, and you're usingthat correctly, once you've used
keyword rich meta descriptions,and you're doing that correctly,
then we go on to images. And sothere's this thing called an alt
(23:54):
tag or what we call analternative tag in the marketing
world, which called an alt tag alt and so the alt tag is a
description of the image forpeople that may not be able to
see the image or if that imagedoes not load correctly. So have
(24:14):
you ever been to a website wherethe image doesn't load correctly
and then and then the the says,you know, image, or says four or
597 image dot jpg, thatdescription they're pulling it
from, you know, from the fromthe filename, which you can
actually change that to where itpulls from the alt tag. And so
(24:36):
maybe the image that you have islike an H fac technician fixing
an AC unit. So the alt tagshould be like h HVAC technician
replacing AC repairing AC unit.
So when you have an alt tag thathas your keyword phrases and If
(25:00):
you can even put your city inthere as well, too, all of a
sudden, that gives you a littlebit more help for local SEO. And
so that alt tag is going toassist in getting you more, more
looks in a little bit. So whenpeople are typing in for
services, they can type inimages, and they can see all the
(25:21):
images. And so what that's goingto help, you know, Google make,
you know, your images show up alittle bit higher. And that's
going to help also where if yourimage doesn't load correctly,
you're going to get the righttype of description of that
image of what it is. And sonever keyword stuff this stuff,
but like, if it's a personfixed, and they check unit, use,
(25:42):
what what they're doing, and youcan probably throw in like, your
city location, like, you know, hHVAC technician fixing AC unit
and Castle Rock, that's fine.
That's gonna work, okay, becauseall of a sudden, what it is, is
that it's making Googleunderstand that this image is
about a fact technician fixingthe units in Castle Rock, it's
on this page as about replacingor repairing or fixing an AC
(26:04):
unit. And we have blogs that arepointing to, you know, this page
that's about replacing or fixingan AC unit, you see what's going
on, you have all the supportingstuff, because at the end of the
day, Google is just a robot thatis trying to read what is going
on in your website. And so ifyou don't actually tell how to
read correctly, the secondunderstand what to do. So you're
(26:26):
going to want to use proper alttags to your images throughout
your websites. Okay, not just oncertain pages, all of your
images, okay, if you don't haveall tags, that is it's a big No,
no. All right. And so Imentioned this earlier, but you
want to use an SEO managementtool. And so, you know, like,
there's, there's a couple ofthings that you can use to help
(26:49):
with this. And so the SEOmanagement tool that I recommend
is Yoast. Alright, so if you usea WordPress website, you can
just go to the plugins section,you're going to type in Yoast,
and then it's going to load in adownload it is going to be
installed into your WordPressand then you can start using
Yoast. Yoast has a lot of like,tutorials, has a lot of
(27:11):
documentation and then walks youthrough what you need to fill
out the beauty about Yoast aswell too. And I get nothing for
me telling you about Yoast, likeI don't get like affiliate money
or anything like that. Like,just do it yourself. Alright,
but the beauty about Yoast is isthat it, it color codes, certain
things. So like, if your SEO isnot done correctly, on a certain
(27:33):
page, it's going to be read. Andthis if some things are done,
but some things are missing,it'll be orange.
But if you've got all the SEO,like perfect, and it's good to
know, be green, and there'll belike this little like, you know,
green button. And then the samething with your content. As far
as like, you know, it'll saylike, you know, this content is
readable or it's not readable orwhatever it is and what I mean
(27:54):
by readable meaning like, youdon't have like superduper long
paragraphs that are just like,you know, all like this. Like
you're you're breaking things upinto sections and stuff like
that. So what I'm getting to isthat this SEO tool, Yoast is
going to allow you to reallyoptimize your website to get the
most out of your local SEOprogram. So what's going to
(28:20):
happen here is that when youtake care of your paper towels
and h1 tags, and you're puttingin keyword rich stuff in there,
as far as as well as yourlocation, and you're working on
internal links, and you'reworking on keyword rich, meta
description, you're working onalt tags that have keyword rich,
you know, words in there aswell, too. And then you're
you're using SEO tools like likeYoast, all of a sudden, you're
(28:42):
gonna start having your localsearch show up correctly on
Google meaning this someone goesinto Google, they type in ABC
Company in Castle Rock, andyou're doing these things. It's
not going to happen tomorrow. Isome people are like, well, I
don't understand. I just updatedit. You know, there's people
that have updated their stuffway before yours. Why should
(29:02):
they give up their ranking?
Because you just fixed yoursright now. They've got more
credibility and authority, andthey've done it a lot sooner
than you. So if you haven't donethis before, like it's it's
essentially they're not goingto, you know, Google's not going
to say, Oh, yeah, you fixed yourso then we need to be fair and
give you traffic know, they'vebuilt the authority by following
the proper rules, all thisstuff. And so what's going to
(29:25):
happen is, is that eventually,your site will slowly start
climbing. As long as you'reproducing good relevant
information on your website,good, relevant content, about,
you know, the services that youoffer in your location in your
city, and you're using your cityand your services and your pairs
and stuff continuously.
(29:46):
Throughout your website, Googlewill start understanding that
that your business is based inCastle Rock or in Westminster or
whatever that is okay. And sothat's kind of how you you want
to handle your your local SEONow there is more strategy
behind this. All right. And Iknow I gave a ton of information
(30:06):
right now about this whole localSEO stuff like our team at
anchor wave, like this is likehigh level, we will start going
even deeper to help make surethat like that your site is
going to show up correctly onthe geo grid where you're
dominating on local searchresults, all that stuff will
start putting in what we call itas a PPC program for paid ads,
(30:28):
we'll start working on gettingyour site showing up in a local
on the local three pack. Andwe'll start working on getting
your site to show uporganically. So where I'm coming
from is that all of a sudden,you dominate an entire page,
you've got ads, you're on thelocal three pack, and you're
you've got you know, one or twolinks in the organic search. And
then you start dominating. Andthat's how, like companies like
(30:51):
that we worked with, like suchas B and j refrigeration, are so
successful with with doing wellin their in their area, is
because they're following thestrategy that we lay out. And
so, but this is this takes time,this is this is an investment,
this is like going into thestock market, okay, and you're
invested into mutual funds, it'sgonna take time for this stuff
(31:12):
to start working. But if youstart doing these little things
on your website, and you startmaking these modifications, then
what's going to happen is thatit's going to help you guys get
the type of of local search thatyou you know, that you want. And
so we kind of call this is likeis like, you know, part of our
trust tipping point, this islike one of the third thing that
we teach in the trust tippingpoint is, is performing well on
(31:33):
the search engines on Googlesearch. And so you know, the
trust tipping point, we havethis whole theory kind of mapped
out that there's things thatyour buyer is gonna be going
through in different journeys,okay, they're going to be doing
research on this, like, youknow, prior one of our excuse
me, one of our previousepisodes, I don't remember which
(31:54):
one, but we talked about yourbuyer is reading your reviews.
That's like the second tip thatwe have for our trusted
employees. And, and the otherpart, you know, another one is
our first tip for the trustturning point is, is that
they're visiting your website,and they're reading and seeing
if it's modern, it's got certainthings that, that make them
(32:15):
excuse me, that make themactually trust you. So like I
said, the third thing is, ismaking sure your site is showing
up correctly on Google because Iknow this for a fact that I've
typed in businesses that I knowof, and I'll type in like, you
know, certain key phrases thatI'm looking for, if they don't
show up in the search engines,it makes me kind of wonder like
what's going on, but theirwebsite is there, it means that
(32:35):
they haven't done the rightproper marketing, or they've
been penalised. They've donesomething wrong. That's not you
know, that's not good for theconsumers of Google. So you
know, what I want you guys tounderstand is is that your your
buyer is on a different journeythan what you expect. And so
this whole trust of importantjourney, your buyer is looking
at your website. They're readingreviews, they're seeing if you
(32:58):
show up on a search engines, andthen our next episodes, we'll be
talking about some other thingssuch as social media, and some
other things as well, too. Butthey're looking at all these
things being like attorneys anddoing research and interrogating
your business before theycontact you. So if you want more
business, for your website, dothese little things that we
talked about for your local SEOto improve the results of your
(33:20):
page, because a it's going tohelp your your website start
ranking up a little bit higher,but B is going to put you guys
in authority and as a trustedauthority in your space in your
community. You start doing thiskind of stuff, you will
eventually start dominating yourspace. So I hope this is really
helpful. If you guys have anyquestions, let us know. Other
(33:40):
than that, again, my name isJavier with anchor wave.
Outro (33:43):
Thanks for joining me on
this episode of the trust
tipping point marketing podcast.
I'm your host Javier Lozano Jr.
A lot of home service companiescome to us at anchor weight
meaning help with their overallmarketing strategy in their
digital presence. So what weended up doing was creating a
custom marketing playbook tohelp businesses just like yours
in the Home Services space havea improved digital marketing
(34:05):
roadmap for 2021. One of thehighlights during this Home
Services customer playbook isthe importance of having a
marketing hub, which we call awebsite killer. And I'll be
honest here, today's websitesare dead, outdated, ineffective.
After 17 years in 1300 pluswebsites, he's discovered the
best approach to customeractivity. And to win more
(34:27):
business is by having amarketing marketing hub will
help to sell your home servicesbusiness apart from your
competition placed in yourspace. To learn more about what
a marketing hub is, schedule afree Custom Home Services
playbooks by going to anchorwave.com slash playbook. We're
gonna answer seven simplequestions and we'll give you
(34:49):
free access to this playbook.
Again, go to android.com slashplaybook to get free access to
our home service and digitalmarketing playbook.