Pinterest Keyword Research Tips | Boost Your Visibility and Reach the Right Audience

Do your pins feel like they’re disappearing into the void? If you’re not using the right keywords, Pinterest doesn’t know who to show your content to. In this episode, we’re covering how to research keywords using Pinterest’s own tools so your content gets found by the right people—without relying on paid ads.

Whether you’re a wedding pro or a creative entrepreneur, this keyword research strategy will help you increase visibility, grow your audience, and finally get your pins working for you.

What You’ll Learn in This Episode:

• Why keyword research is essential for getting your content discovered
• How to use Pinterest’s search bar, trends tool, and related keyword bubbles
• Tips for organizing your keywords and applying them to your pins, boards, and profile
• How seasonal keywords help you plan content in advance for maximum engagement

Resources Mentioned in This Episode:

• Pinterest Trends Tool – Discover trending keywords in your niche
• The Styled Pin Collection – Done-for-you Pinterest Canva templates designed for creative entrepreneurs
• Pinterest Search Bar – Your go-to tool for finding real-time keyword suggestions

Connect with Me:

• Website: ddvirtualmanagement.com
• Instagram: @danas.desk.nc
• Pinterest: Dana’s Desk NC

Extras Just for You:
Sign up for my weekly newsletter to get trending Pinterest searches for wedding pros, plus content tips and inspiration: Subscribe here

Make pin creation easier and faster with The Styled Pin Collection. No more blank screen stress—just plug in your content and post with confidence: Get templates here

If you loved this episode, be sure to subscribe, leave a review, and share it with a fellow creative who needs a boost in their Pinterest strategy.