We met Jon on a dock in Northern Ontario this past summer. He was here on holiday with his family from Sweden… and it turns out Jon is a big deal in Sweden (although we learned that from a mutual friend… Jon is much too humble to admit that). He runs the biggest supporter podcast for Malmö FF, has regular appearances on TV and YouTube, and has a deep marketing background that makes him one of those quietly brilliant people you want to learn from.
Jon is passionate, authentic and the kind of person who built a whole creative career by following what actually gave him energy instead of what looked good on paper. This conversation goes everywhere in the best way. Football, chasing creative joy, burnout, ADHD, entrepreneurship, authenticity, AI tools, marketing do’s and don’ts, and why he’d happily eat canned tuna every day if it meant he could keep doing what he loves.
Here are some highlights from our chat:
• How a simple walk with a friend turned into the biggest supporter podcast for Malmö FF
• The surreal moment Spotify reached out
• Why he refuses to give up creative independence
• The highs and lows of having thousands of passionate fans emailing you weekly
• How ADHD and burnout pushed him to finally leave corporate life
• The marketing advice he gave us that applies to literally every business
• The AI tools he swears by and why SEO is shifting fast
• His advice for anyone who feels stuck or scared to start something new
Enjoy this conversation with Jon Nordström.
Episode Links & Resources:
Radio 1910 Podcast (Jon’s podcast for Malmö FF)
The Artist’s Way by Julia Cameron
The Heart of Buddha’s Teachings by Thich Nhat Hanh
Lovable Dev (AI website creator Jon loves)
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