David Priemer is the Founder and Chief Sales Scientist of Cerebral Selling and is often called the “Sales Professor” for his unique blend of science, empathy, and storytelling. His approaches to sales and leadership have been featured in the Harvard Business Review, Forbes, Entrepreneur, and Inc.. He is also the author of two bestselling books, Sell the Way You Buy and The Sales Leader They Need, and a keynote speaker who has inspired audiences around the world.
In this episode, David shares how his path from scientist to sales leader shaped his belief that selling is not about pressure, it is about connection. We talk about his experience preparing for his TED Talk, his cancer diagnosis and the perspective it gave him, and how writing became one of the most powerful ways to clarify his thinking and crystallize ideas.
He also reminds us that we often overestimate the risk of change, and that doing hard things for their own sake can reshape how we lead and live.
🎧 Tune in to hear us talk about:
- How a scientist found his calling in sales and leadership
- The power of empathy and belief-driven selling
- Overestimating risk and learning to take bold steps
- Writing as a tool for clarity and conviction
- Lessons from cancer and what it taught him about trust and gratitude
- The connection between science, storytelling, and sales
- Why hard things often become the things that matter most
Enjoy this conversation with David Priemer.
Episode Links & Resources:
Book: The Sales Leader They Need
We’d love to connect with you. Here’s where to find us:
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Betrayal: Weekly
Betrayal Weekly is back for a brand new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. Please join our Substack for additional exclusive content, curated book recommendations and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience and healing. Your voice matters! Be a part of our Betrayal journey on Substack. And make sure to check out Seasons 1-4 of Betrayal, along with Betrayal Weekly Season 1.