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November 11, 2024 48 mins

Imagine viewing your art not just as a creative endeavor, but as a powerful way to enrich lives and engage in a meaningful exchange of value. 

In this episode, Valerie and Mak McKeehan explore the often daunting intersection of business and creativity, offering a fresh perspective that can transform the fear of selling into an invitation to connect with others. By addressing subconscious money blockers and encouraging mindset shifts, they will inspire you to embrace new possibilities, break free from limiting beliefs, and help you confidently sell your art.

This episode is packed with insights and personal stories all aimed at inspiring you to celebrate your creative brilliance and the art of selling your work with peace and joy! Tune in to discover how you can transform your artistic passion into a thriving business and join a community that celebrates your wins every step of the way.

Thanks for listening to The UnBound Creative!


If today’s episode resonated with you, share it with a friend or leave us a review, it helps more creatives discover the show.

💌 Connect with us on Instagram:
@valeriemckeehan & @thatmakguy (that’s Mak with a K!)


Keep creating bravely. We’re so glad you’re here.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Valerie (00:01):
Hey, I am so excited to be with you today.
I have something that I'mbursting to tell you and also
something exciting that is goingto be happening here on the
podcast for the next five days.
You are listening to thePeaceful Creative Podcast.

(00:22):
My name is Valerie McKeehan.
I am your host.
I am joined today by my husband, Mak, who's here with me.

Mak (00:30):
Hello, hello.

Valerie (00:31):
And if you've listened to the podcast before, you know
he's been on the podcast a fewtimes now and a few episodes,
and we are both going to betalking about something that we
are very passionate about.
A little bit of a backstorywith us we have been
entrepreneurs since 2008.

Mak (00:52):
Together, together.
Previous to that, we wereentrepreneurs separately,
separately.

Valerie (00:57):
But we met and started our first business together.
What three, four months later,after we met?

Mak (01:05):
Yeah, like into dating essentially.

Valerie (01:07):
I do not recommend, however, it did work out.

Mak (01:10):
It did work out and it was an advertising agency.

Valerie (01:12):
Yes, we did marketing.
Then, after that is when Istarted my business, which was
an art business.
Lily and Val started as a hobby.
That took off.
Maybe a year or so into that,mac joined full time.
We've been working on that artbusiness full time for many

(01:33):
years it was over a decade andnow changing into my current
model of business Mac's currentmodel of business, where he is a
business coach and a creativitycoach, I work with creatives on
education and teaching them howto paint, also still running my
own art business.

(01:54):
We still do have Lily and Valas an art business, so I'm
saying that to say we are verywell versed in the world of art
and artpreneurship.

Mak (02:07):
And honestly, we have spent almost 100% of the working
hours of our lives since we metselling things.
Right, I mean, it's literallyall we have done.
We helped a lot of businessessell things and then, with Lily
and Val, we sold a ton, a ton, aton of art in all kinds of

(02:29):
different ways, not just one way, not just an Etsy store or a
Shopify store, butinternationally.
We did licensing deals and youalso started that business
selling art one-on-one,personally, like originals, out
to people.
And then, with this currentiteration of everything that
you're doing, that all startedwith you selling your fine art

(02:50):
pastel pieces one-on-one and nowit has grown into the current
iteration of your business withall the education and the
membership and the courses andthings like that.
And probably the number onequestion that we have seen over
the last six or seven years,people say can you please help

(03:13):
us?
Can you help me sell my artwork?
How do you do this?
How can I get started sellingart?

Valerie (03:20):
I was just about to say , hey, why are we telling you
all of this art?
I was just about to say why arewe telling you all of this?
Just to come on here and tellyou what our past and our
background is.
Why are we saying that?
And it is because of just that.
We've been hearing so manyquestions about starting an art
business, questions with sellinghow do I do it?

(03:42):
How do I price my work, how doI market, how do I get on social
media?
On and on and on, because itcan be overwhelming.
And my own personal journey,which, if you listen to the
podcast, you know has been onethat has been filled with ups
and downs of entrepreneurship,where I burned out, really had

(04:02):
to discover my own creativityagain, my own sense of self and
authenticity, and it's taken mereally this journey of how many
12, 13 plus years as anentrepreneur to come around to
making all of the mistakesfailing in the ways that we

(04:23):
failed.
coming back to myself, mycreativity, I feel now at this
place of being able to reallyconfidently step into answering
those questions and answeringthem in a meaningful, bigger way
.

Mak (04:42):
And it's something that is so true because over the years
in my entrepreneurial historyspans very, very long time.
I mean I've been startingbusinesses since back in high
school and a vast majority ofthem did not work.
I mean, my list of failures isvery long, but I don't look at

(05:02):
them that way, because you learn.
It's like when Thomas Edisonsaid he found 1000 ways not to
make a light bulb.
I found probably more than 1000ways not to run a business and
1000 ways not to sell things.
But when you finally hit yourstride and you have a couple of
those successes which we've nowhad, it's really empowering.
And I've had a lot of peoplethis is how I got started

(05:25):
coaching and people asking well,how did you do this?
And you start going to lunchand you have calls or Zoom calls
and you're helping people.
And then you begin to realizeyou know what?
Maybe there's some wisdom here,that I can actually help other
people, which has always been mydream, and now I get to do that
all the time in my own business.
But also, this is something I'mso excited about because,

(05:50):
listening to this right now, I'msure you have a thousand
questions how in the world can Ido this?
How can I sell my art?
How can I not feel skeevy orweird or gross selling it?
How can I do it and have fun?
Can I replace my current income?
Can I just be able to take myfamily on vacation?

(06:11):
Can I just be able to go out toeat once a week and my art pays
for it?
These are all things thatpeople want to know, and we can
help you do that.
And I want to tell you rightnow I don't care who you are, I
don't care where you are in life.

Valerie (06:33):
It is 100% possible for you to do that, yeah, so we are
very excited to tell you abouta new course that we are
launching.
It is launching in January, butthere's fun stuff that is
starting in November andDecember to really get you off
on the right foot to go into thenew year.

Mak (06:46):
So it officially starts in January.
But we're so excited andchomping at the bit and we
obviously Q4 is here and peoplewant to get their legs under
their torso, or whatever thephrase is, and get their feet,
so we're like, we're like readyto go now.

Valerie (07:01):
Yeah.
So what is cool about this?
The course is called thePeaceful Artpreneur, because how
often we are so sick of all ofthe cliches thrown at artists.
We hear artists are tormented,they're struggling, they're
starving, they're sufferingEnough with that.

(07:22):
They're suffering Enough withthat.
You can be a peaceful creative,which is the name of the podcast
, because I feel so strongly inthat, because I was on the other
side and I was that angsty,suffering person.
But there is a way to be apeaceful creative and there is
also a way to be a peacefulartpreneur where you are selling

(07:46):
and having an art business in away that feels fulfilling,
joyful, supporting who you are,a way that feels good, and that
is what we want to open up toyou.
If you think that you want tostart selling your art, if this
is something that you're saying,it's a goal of yours, but you

(08:08):
maybe just don't feel ready oryou feel afraid, we want to take
you on this journey with us.
The course is going to span sixmonths.
The first three months we aregoing to be live.
We're going to be giving youall of the lessons and the

(08:29):
content and the learning that wehave gained over the course of
this decade plus.
But the cool thing is, it's alllive.
This is not a recorded modulecourse.
We're going to be with you.

Mak (08:44):
So, because this is something that Valerie and I
have been talking about doingfor a long time, because this is
easily the most requested thingthat people have been asking us
, Absolutely.
Since the days of Lily and Val,but especially now with what
you're doing.
We didn't want to.
I mean, we had a thousandoptions.
We could have sat inpre-recorded modules and

(09:04):
packaged it all nice up and justsold them as one-offs and all
this, but we knew that, in orderfor you to get the success that
both Val and I know that you'recapable of achieving, that, we
wanted to do it alongside you.
We wanted it to be raw and realand in real time.

(09:25):
And so, while we have a plan forthose first three months, which
are really the action monthsJanuary, February and March
we're going to be gettingfeedback from everyone who joins
in process and, I'll be honest,we have to make changes to the
curriculum or we have to go oneway versus another way because

(09:46):
of all the feedback that we'regetting, because it's going to
be a conversation.
This course is not Valerie andI on a screen preaching at you.
We're going to actually have atwo-way conversation.
So this is something you'vebeen nervous or you're even if
you're not nervous, but you'vebeen unsure about doing.
Think of us as we're yourpartners in getting things going

(10:07):
, Starting in January.
We're here and we're ready togo and we're going to work with
you, we're going to roll oursleeves up and we're going to do
it together.

Valerie (10:14):
Yep, you're going to have live support the entire
time.
All of the classes will be live.
Be with you on Zoom.
As Max said, it's going to beraw and real.
We're going to do it together,alongside of you.
You're going to be in communitywith other people, which is a
huge, huge thing when you can bewith somebody who is also

(10:42):
walking the same path andencouraging and supporting one
another.

Mak (10:43):
It's essentially going to be everything we wish we had
over the last 12 or 15 yearsbuilding our business, because
100%.
I mean, I can't even count theamount of money that we've lost
or the number of mistakes wemade or all the ways that we got
stuck in the mud that I wish wehad this, what we're doing now
to prevent us, because we wouldjust be in a completely

(11:05):
different place right now if wehad had the help that we're so
passionate now about providing.

Valerie (11:11):
Yeah, so it's going to be those first three months that
are really the action months.
As Max said, we're going to behaving weekly classes, there's
going to be inspired actioncalls, where we are going to be
alongside of you so that it'snot just something that you're
talking about, that you want todo, but you actually take that

(11:31):
inspired action to move yourselfforward and you don't have to
go at it alone, because doingsomething new like this it can
be scary, but we're going to bewith you every step of the way.
And then there's going to bethree additional months of
support.
So you need something.
You have a question, somethingcomes up.

(11:51):
Support, so you need something.
You have a question, somethingcomes up.
There's going to be that roomand that space for you to get
what you need.

Mak (11:57):
And we really wanted to structure it that way because,
you know, first of all, sixmonths is a long time to
dedicate to something.
I mean, we all look, we knowhow busy you are, we have two
kids under the age of five orfive and under, and we're
running two businesses and ourlives are absolutely crazy.
So we didn't want to createsomething that was going to be
this big time suck that wasgoing to have all of this

(12:20):
homework and all of these,module upon module, and all of
this stuff.
No, no, no.
We wanted to create somethingthat would be fun, first and
foremost, above all.

Valerie (12:30):
Because if it's not fun , then what?

Mak (12:32):
is the point.

Valerie (12:34):
We want to have our businesses because we want our
lives to be better and to be fun.

Mak (12:38):
And then number two, something that you could grasp
and take action steps on rightaway.
And number three then, whenyou're done with the three
months, you are so confident andmore than likely you'll have
already sold something beforethe course is over, and so
that's what we're excited about.
But then Val and I were talkingwe're like what is one of the
biggest problems that we havewith courses is you go through

(12:59):
it and it feels great, and thenyou're off on your own and then
you kind of freeze a little bitbecause it's the first time
you're out.
So we said let's back it up andlet's give three additional
months of support following thefirst three months.
And so that's I'm I'm almostlike more excited about that,
because I can't wait to digestthe questions and actually get

(13:22):
deep and help people workthrough and and there is nothing
more exciting than experiencingsomebody's wins- yeah.
And I can't wait for thatbecause I know, I know we're
going to have a lot of winners.
Yeah, and I can't wait for thatbecause I know, I know we're
going to have a lot of winners.

Valerie (13:33):
Yeah.

Mak (13:34):
And, and, and, so it's.
I'm just so excited.

Valerie (13:36):
Yeah, and it's really cool too because of the
individual perspectives that weeach bring to this topic and how
we have.
We've obviously worked togetherfor a long time in business.
We understand that, but I think, coming from my perspective of
things as an artist, coming fromyour perspective as things as a

(13:59):
creative, but also leaning onmore of the business side, the
strategic side, but we both haveboth and it's really going to
be so unique and I'm reallyexcited for that.

Mak (14:14):
And I'm going to throw in here a little caveat.
So up to this point, everythingthat you have produced, we've
produced for your business, hasbeen Soft Pastel.
Specific related the membership, the courses and things like
that.
This course is not just forartists who sell Soft Pastel,
this course is for any artistany artist that wants to sell

(14:36):
anything visual.

Valerie (14:36):
It's going to lean toward, going to lead toward
visual.

Mak (14:39):
But I'm telling you there's even there will be a lot of
advice in here that if you'vegot other kinds of art, that
would be very helpful too.
So this is not just soft pastelfocus.
So even if you're listening nowand you're thinking, oh well,
I'm not a soft pastel artist,this might not be for me.
No, that's not true.
This is 100% for you.
I don't care what your mediumis, we will be able to help you.

Valerie (15:01):
Yeah.
So what we are doing?
We are having a pre-sale rightnow, since the course doesn't
officially launch until January.
So from now until November 16th, you will want to sign up.
If this is speaking to you, ifyou have the tug right now, that
is saying this is my time, thisis my moment.

(15:23):
Maybe you're feeling nervousand scared, but you're like I
want this, I want to tell youyou're ready for this.
So we have the pre presalegoing on.
That is until November 16th.
There is a huge discount forbeing part of the presale Plus.
as we mentioned before, althoughthe official content and calls
kick off in January, the regularschedule we are doing three

(15:47):
bonus calls in November andDecember.
One of them is a pricingmasterclass.
We're going to touch on that onthe podcast here in the next
couple of days, but we arereally going to dive into
pricing so that you can feelconfident about that.

Mak (16:02):
That is probably the number one question under the umbrella
of selling your art and,honestly, every piece of advice
you've probably gotten up tothis point is wrong.

Valerie (16:14):
Yeah, yeah, we have a different take on that.
And then we're also going to doa holiday sales bootcamp so
that you can even capture somesales here as we're going into
the holiday season, so you canget your feet wet and start in a
time when people are buying.
They're buying for holidaygifts, so it is a great time to
just really dive in feet first.

(16:37):
Again, you're not doing italone.
We're going to be there withyou.

Mak (16:39):
And maybe even cover the cost of the tuition before the
whole thing even starts.
It will be very possible.

Valerie (16:47):
Then we will be doing a vision workshop.
This is our take on goalsetting.
It's also different than maybewhat you have heard, but we're
going to do an entire visioncasting workshop so that you can
feel really good and preparedgoing into the new year, going
into this experience, going intowho you want to become and who

(17:11):
you want to be in the new year,and it's going to be a lot of
fun, it's going to be veryempowering.
It's an exercise that I starteddoing personally every year and
it's really just reallypowerful.

Mak (17:25):
So if you want all the details, just go to
ValerieMcKeoncom slashsellwithpeace.
There's no spaces, no capitals,just ValerieMcKeoncom slash
sellwithpeace.
There's no spaces, no capitals,just ValerieMcKeoncom slash
sellwithpeace.
Of course, the link is listedin the show notes right now.
All the details are availablethere the pricing you'll be able
to see the massive discountplus the bonuses, like these
three bonus calls, their valueand everything that you're going

(17:47):
to get and that all expires ina few days.
So make sure you go and checkit out.

Valerie (17:54):
We're just so excited.
We're excited for those who aregoing to say yes to this next
version of your journey increativity.
I think it's going to be a lotof fun.
We are excited to meet you.
So make sure that you get thatnow, so that you can get that
discount and those bonuses andnot wait.

Mak (18:14):
And, of course, if you have any questions or anything in
the meantime, if you checkeverything out and you're like
well, what about this, whatabout that?
There isn't a frequently askedquestions up there as of the
recording of this podcast, butwe're working on getting one
because we have a lot ofquestions coming in, so it might

(18:34):
be there by the time you hearthis.
But if not, just email ussupport at ValerieMcKeoncom and
I'll give you a little secret Iget all those emails.
So if you email support atValerieMcKeoncom, it's not going
into some like AI driven worldwhere we will never hear from
you.
That comes right to like mydesk right here.
I will read your emailpersonally, so even if you just
want to say hi, support atValerieMcKeancom.
We'll answer the questions asquickly as we can and also be

(18:57):
able to potentially put them onthe FAQ.

Valerie (18:59):
Yeah, all right.
So that brings us to what weare going to be talking about
today and for the next four days.
So we are going to be back withyou on the podcast here for
five days straight because wewant to share with you some of

(19:20):
our biggest breakthroughs, ourbiggest philosophies when it
comes to selling art.
You're going to get a ton outof it out of these next five
days, so we're just excited totalk about this.

Mak (19:33):
Come along with us for the journey and also share it with
other art, friends and things,because even if you would decide
not to do it which might not befor everybody you're going to
get something out of these nextfive days.
So make sure you bookmark it,you save it, you come back and
you join us every day.

Valerie (19:47):
So today's episode is all about exploring your mindset
when it comes to business, whenit comes to selling, when it
comes to money.
That's really what it is.
It's that introduction of theexchange of money that gets a
lot of artists feeling like, ohno, because this is what I hear

(20:10):
all the time.
Artists are loving their artpractice and their creativity
and it feels so good and itfeels fun and they're enjoying
it.
And then it's like, oh, let'stalk about selling, let's talk
about business, and it's likebusiness.
You know, this creepy voicecomes down or something and it
feels like I got to stiffen up,I got to get serious, this is a

(20:31):
big deal, this is money, andit's like you just get
heightened and heightened andmore pressure.
So if there's anything that Ican tell you today is it does
not have to be that way.
I want you to think aboutbusiness, selling, as an
extension of your creativepractice itself.

(20:55):
Business, this exchange ofmoney let's not even think about
it as that.
Let's think about business asan exchange of value.
Somebody is saying I value this, I value what you can add to
and bring to and enrich my lifewith, and in exchange for that,

(21:22):
you are both getting a reallycool charge from that.
They're getting a chargebecause they're getting
something that is enrichingtheir lives.
You are getting an appropriatecompensation and an exchange for
that in the form of money,which gives you a charge and

(21:44):
makes you feel really good, andthen everybody is happy going on
their merry way, having thisvery beautiful, energetic
exchange that happened.

Mak (21:56):
It's really a cool thing and I want to say here is every
business that's ever beencreated is just an extension of
someone's creativity, that's it.
If you begin looking atbusiness as an actual creative
venture in and of itself it'snot even venture adventure Then
you begin to realize, oh mygoodness, it can actually be fun

(22:19):
, it can be exciting, it couldbe.
It doesn't have to be.
We hear business and we thinkbusiness books and we think
business school and we think youknow nerdy, guys, nerdy guys in
glasses who are saying make abusiness plan and you got to
have your ones and your zerosand your decimals and all.
No, no, get that out.
Business is nothing more than areal life expression of the

(22:44):
creativity that's within you.

Valerie (22:47):
And sharing it with other people who you make it
available to them.
Business is an invitation.
Selling is an invitation toinvite somebody into
experiencing something amazing,like I said, that will enrich

(23:07):
their lives and make their livesbetter.
It's beautiful and often, asthe artist, we can tend to feel
some resistance there because wefeel like, well, who am I to
offer this, who am I to sellthis thing?
Or we feel like it's somehowimposing on other people's lives

(23:29):
to try to sell your work.
But think about your ownexperiences of buying things
that you were so excited to buy.
I mean, go to the mall, lookaround.
People are very, very happy tobe at the mall and to be

(23:50):
shopping and nobody is goingpast JCrew or whatever and
saying how dare they sell thatstuff.
No, we're saying thank you, welove it, we want to buy this
stuff.
And if you think about theexperiences that you yourself
have had when you have boughtsomething that you've really
wanted and how that makes youfeel, and maybe if it's

(24:12):
something that's a high, highprice purchase, you're finally
like, okay, this is the day I'mdoing it and you're so happy and
you like, either press thatbutton online or it just it
feels so good and think aboutwhen you have supported a person
, a small business, somebodythat you had that connection

(24:35):
with.
We can think about the biggerbrands and things, and that's
fine too.
That's all part of thisbeautiful flow.
But think about a smallbusiness that you've purchased
from.
How good did that make you feelto buy that person's handiwork?
It feels good.

(24:56):
We love it.
So let's think about this ideaof selling and this exchange.
All you're doing is opening aninvitation and inviting this
beautiful flow to happen whereeverybody, when it's done right
and you get appropriatelycompensated, the person gets the
value that they want, and whenthat happens, it's beautiful,

(25:20):
it's an amazing thing.

Mak (25:22):
And you are probably already doing this pretty
regularly in your life.
So think about this If youinvite some friends over for
dinner or family, you probablydon't just throw out some paper
plates and order a pizza.
I mean, you might have it's akid's pizza night or something

(25:42):
but what you do is you gothrough your recipe books and
you find your favorite recipes.
You might have like a lasagnayou make.
That's great, and you take timeto set a nice atmosphere and
you might put the music on andset the candles and whatever,
and you aren't expecting anymoney for that.
But what you're doing is you'reinviting people into your home
and you're giving a big creativepart of yourself to them to

(26:07):
make them feel happy and welcomeand loved and appreciated.
That is all that you're doingwhen you're selling your artwork
, too.
It is the same exact principle,except you're selling art
rather than inviting people intoyour home, in a way, you're
inviting people into your soul,into who you are as a creative

(26:27):
and into who you are as anartist.
And in terms of selling, youare selling every single day of
your life.
Already, I promise you, you are.
You know that movie that you sawa couple weeks ago that you
haven't been able to stoptelling people about, or that
great novel you read, or the newsong that came on your Spotify

(26:47):
playlist and you're going aroundtrying to get everybody you
know to listen to that song orwatch that movie or read that
book.
And when you convince people todo it, and it feels so good
because you know they're goingto absolutely love it, and it
just feels so great.
You sold them on that song.
You sold them on that novel.

(27:09):
You sold them on that movie.
You're already selling, and ifyou have little kids, you're
probably selling them on thatnovel.
You sold them on that movie.
You're already selling, and ifyou have little kids, you're
probably selling them on thepeas and the vegetables and all
the things You're alreadyselling every single day of your
life and you're enjoying it.
When you try to convincesomebody to, it is like this
thing, let you like.

(27:29):
If it's a song, it's a songthat you just absolutely fell in
love with and it makes you feelgood.
You want everybody else to feelas good as you did, and so
you're doing it benevolently.
That is what you just take thatsame principle and you apply it
to your artwork.

Valerie (27:47):
But here's what comes in.
So let's talk about this nextMoney.

Mak (27:52):
Yeah, you're right, you're going.
Hey, mac, yeah, but none ofthat costs anything.

Valerie (27:57):
So, but you get the idea of that is what we're doing
and I love what you said aboutit's setting an experience for
somebody and especially as anartist, you are able to create
that world I guess is what I'msaying and invite people into
partaking in a meaningful way,with their dollar of partaking,

(28:22):
into what it means to be part ofyour world and what that says
about them.
So we're going to go back tomoney in a second, but I want to
say often I've heard thisrecently that a journey into
entrepreneurship is a journey inself-worth.

Mak (28:40):
Isn't that interesting.
That's really good.

Valerie (28:42):
Because we stop ourselves, because you think, oh
well, I'm not enough, I'm notgood enough, I'm not worthy of
this, and so it's a realexercise in self-worth.
But here's the thing Inentrepreneurship, it's not even
about you, and that is what iskind of hard to maybe grasp your

(29:03):
head around at first, becauseyou're thinking well, I am the
artist, they are investing in me, they're investing in my heart
and they're investing in thisworld that you're creating for
them.
Yes, that is true.
However, they're going to buybecause of what it says about

(29:27):
them, how they are bought in tothat world, and that story and
what you are offering ismirroring to them what they are
saying about them.
So, if we think about even backto some bigger brands, what is
the difference between a Guccibag and a bag from Target?
Or even go to a nicer bag, likesomething that's still genuine

(29:47):
leather and all very nice?
It is in who that person issaying that they are.
They are the type of person whowants that energetic exchange.
That's what the brand is,because the thing is not even
the thing.
What they're buying is.
I am the identity and the typeof person who is going to go in

(30:13):
and buy a Gucci bag and whatthat says about them.

Mak (30:17):
And no business or exchange of commerce was ever created to
just be a one-way street.
Businesses exist for one reason, and that is to solve a problem
.
Every single person who hascreated a business is solving a
problem for somebody else, andso what you're doing with your

(30:41):
art is you are helping to enrichsomebody's life, help them feel
good, help them feel positive.
You are solving a problem forthem through joy and happiness
and peace and beauty and all ofthese things.
So that's how you have to lookat it.
You can't look at it as oh, I'mthis bad business owner trying

(31:04):
to take money from somebody.
No, no, no.
You are here to bring peace andjoy and happiness and love into
their lives.
That's what Val and I are doing.
We're going to be selling thiscourse, but our goal is to help
you.
We're doing this to help you.
We're not doing this forourselves, and that is what is
so beautiful about looking atselling your art through that

(31:28):
lens.

Valerie (31:29):
And when you add in the piece of money.
So let's go back to money,because it becomes very sticky
when we think about money and wecould dedicate a whole part of
this to money mindset, whichwe're going to go deeper into in
the course.

Mak (31:42):
In the course and probably a couple of calls on that.

Valerie (31:45):
However, the exchange of money, again being that
energetic resource that it is,money is a resource.
So you have something that youwant to put out there, you want
to help people with, you want togive them this gift, but you
getting back that energeticresource in exchange is what

(32:10):
helps the whole entire thingbecome sustainable, so that you
can continue to do it.
That's why we are well.
There's more than that reasonof why we're charging for the
course.
It is a.
It's just a known thing thatwhen people pay, they pay
attention and it's actuallyhelping somebody when they pay

(32:34):
for something.
So if somebody buys a piece ofart and they spent money on it
that felt like a good chunk ofmoney, they are going to value
that, that is going to get aspecial frame and that is going
to live somewhere in their homebecause they paid for that.
So they're going to payattention to that.
So there's that element of it,but then there's also the

(32:58):
element of money being aresource.
So charging for something meansyou can continue to be
sustainable.
You can then use that resourcein order to continue to do what
you're doing, continue to domore good and make more art and
put more out there and continuethat beautiful cycle.

Mak (33:21):
And so that's why the idea and Val touched on this at the
very beginning of this episodewas like this idea of the
starvingsty artist is so it'sjust so false, because I'm so
over it, because you know whatit is.
It's something that that I thinksociety has just built into
itself, and we put that onartists.

(33:42):
So we say if you're going to bean artist, then you're.
You're going to be a star.
Like that, those two wordsalmost go together.
Oh, you're a starving artist.
It's like you're going tosuffer, you're going to suffer
and you're going to be a star.
Those two words almost gotogether.
Oh, you're a starving artist.
It's like-.

Valerie (33:50):
Or you're going to suffer.

Mak (33:51):
You're going to suffer and you're going to have no.
Artists are just I meaneverybody's creative.
I believe that every humanbeing in the world is creative
and has creative brilliance atsome level within them, and I
just would love to uncover thatfor everybody, but especially
for people who are listening now.
Like visual artists, you have abeautiful, beautiful gift to

(34:16):
give to put beauty into theworld, and the world needs more
beauty, and beauty begets morebeauty, and it just continues to
grow and to flourish.
And so you aren't an angsty,angry, starving artist.
You are a beautiful creaturewho is completely capable of

(34:37):
making beautiful, beautifulthings.

Valerie (34:40):
And getting an exchange for that, because people want
that.
They want that way to beinvited into something that is
speaking to them.
And how cool that we can thinkabout it as this like circle,
this cyclical thing, where it'slike you're enriching through
your art, you're getting thatexchange back.

(35:02):
They in turn are feeling reallygood and feeling filled up
because they can now possesssomething that spoke to them,
something that they now value.
And the thing with money it'sjust a resource.
If we think about money the sameway we think about Wi-Fi and
water falling on a plant, itjust waters something to make it

(35:28):
grow more.
So something with money just asa real top level thing, we
sometimes have just a blocktoward it and we think that
somehow having a lot of money orhaving more money than maybe
you think you deserve orsomething, is bad.
But we have a lot of culturalmessaging around that as well.

(35:51):
But when you think about moneyjust as a resource and you think
about if water fall andsunshine fall on weeds, weeds
are going to grow.
But if water and sunshine fallson a flower, a flower is going
to grow.
It is just going to enhance andboost what you are doing and we

(36:14):
personally want to see beautymakers, magic makers, people who
are creating good andpositivity and light into this
world that desperately needs it.
We want to see them get thewater and the sunshine onto them
so that you can grow and expandand when you have the resource,

(36:36):
then more positivity and lightand everything can grow, and
that's really just a principleof abundance.

Mak (36:45):
Yeah, and money blockers is something we'll go really deep
into in the full-blown course.
But to help kind of expand uponwhat Valerie just said in terms
of the weeds and the flower, Ilove that analogy.
All evil and we hear that moneyis bad and people who have
money are bad people, and sothis is again another thing like

(37:12):
starving artists.
That's sort of like built intothe architecture of our lives.

Valerie (37:16):
All the villains and movies are always the rich, the
rich guy thinking about hallmarkmovies, which nothing against
hallmark movies, because we lovethem, and we were literally
just watching a hallmark movieearlier today.
We love it.
But we do get that picturepainted like oh, this is the
rich business person and this isthe good you know.

Mak (37:36):
And they're always in the rich person's always trying to
ruin the life of the poor person, whatever.
So there might even be somesubconscious blockers around
money that perhaps you don'teven recognize you have, and
that's OK.
We all have those things.
But one of the big ones andthat's why I'm bringing it up is
that money is evil and havingmoney is evil.
That's not true.
Money is neutral.

(37:56):
Money is just nothing more thanan energy resource.
And so, to your point, we canall probably think of five
people who have tons and tons ofmoney who are just terrible
people, who are just not good,people that are doing bad things
with their money.
That would be the weed.
But we can also all of us canthink of five people who have

(38:20):
tons and tons of money who doreally good things with their
money.
And the same thing is true withpeople who don't have a lot of
money.
There's a lot of good peoplewho don't have a lot of money.
There's a lot of good peoplewho don't have a lot of money,
and there's a lot of bad peoplewho don't have a lot of money.
Money is not the problem.
Money is the resource.
The problem exists within theheart of the person.
So one of the big problems isyou say to yourself okay, well,

(38:45):
I can't.
You physically don't allowyourself to be open to receiving
more money because you'reafraid of being evil or because
of these blockers that are builtin to your subconscious.
We're going to help you workthrough those kinds of things,
because once you overcome thatand you realize that money is
nothing more than an energeticresource, it becomes so much fun

(39:07):
because you don't have to holdon to all your money.
You can give it all away if youwant to, or you can buy the
Gucci bag or go on vacation orwhatever you want.
You get to decide.
But it is a resource that is sogreat and so you know we'll
help you through that.
And that's one of the bigissues that people face when
they first start looking atselling.

Valerie (39:29):
Right, and that's part of.
We have these subconsciousthings that keep us blocked in
those ways from even starting.
Sometimes, and we may not evenrealize it, you might just have
a just a fear that comes up andyou don't know why, but it just
seems like oh, selling, I don'tknow, I don't want to, I don't
want to think about it or Idon't want to do that, I just

(39:51):
want to make the art.
I don't, I don't want to sellit, but it could be because of
these beliefs, these storiesthat maybe you're telling
yourself.
That's just hidden under thesurface and so, if anything, I
want this episode to just maybebreak through to some of that
and say oh, maybe I am tellingmyself a story about this that

(40:13):
needs to change and needs tojust have another possibility.

Mak (40:18):
And if right now in your mind you're hearing this
dialogue and you're going, yeah,okay, guys, whatever you're
crazy, that might be somethingyou want to examine.
I'm just going to put that outthere.
If this is feeling like alittle bit of friction for you,
that's probably a good thing andyou're going to want to take a
moment to examine that.

Valerie (40:36):
Just to notice and all of this stuff.
When we talk about a sellingmindset, we talk about business,
we talk about the things thatare holding you back.
It's always in a way ofgentleness and just noticing and
having something come up andyou'll say, oh, that's
interesting.
Maybe I do feel somewhat stuckaround this concept.

Mak (41:00):
And it all comes down to pretty much the art of receiving
, which is almost much harderthan the art of giving, because
you know that even if you'reagain, if you're out to lunch
with a friend, they say let mepick up the check.
What's the first thing?
Like almost everybody says no,no, no, no, no, you don't have
to do that.
Okay, instantly, boom rightthere.
We're not comfortable evenreceiving.
Because boom, right there we'renot comfortable even receiving

(41:22):
Because it feels vulnerable.
Because it feels vulnerable, no, I don't know.
So it's a back and forthexchange where, if you can begin
to feel comfortable receivingeven little tiny like a
compliment If someone says, oh,you have a really great smile,
oh, no, I don't.
You cover your mouth, oh, youknow, you're not you can't even
receive a compliment then it'sgoing to be a little more

(41:47):
difficult or going to take alittle bit more time to be able
to work through the idea ofreceiving money and also giving
of your talents in charging forthem.
So if there's a takeaway fromtoday's episode, it would be one
of the takeaways.
But one of the action items Ithink you could take this week

(42:08):
is examine all the opportunitiesyou have to receive and notice
how that makes you feel.
All the little ways that youhave a chance to receive.
How does it make you feel?

Valerie (42:21):
And going back to what we said about entrepreneurship
being that mirroring toself-worth and it's really being
that exercise in self-worth.
And there's so much that'shappening under the surface of
what is and that's somethingthat we've really have come to
understand that when we don'tfeel safe, when something makes

(42:42):
us feel unsafe or it makes usfeel too vulnerable, well what's
the answer to that?
It's really looking at thatroot cause of why we might be
blocking those things and noteven realizing it.
And even if your brain istelling you I want to do this,
this is a dream of mine.
But if you are feelingphysically unsafe by receiving

(43:07):
or this idea of money and askingfor money for your artwork, if
that just is seeming like, oh,like I can't do that, Well what
is that?
Let's examine that, becausesometimes it's a safety issue,
it's a vulnerability issue.
So this is really about gettingdown to the root of it and

(43:27):
having a new story and justreplacing some old story.
So a way that I like to do thata lot is if there's a story
that you're uncovered, thatyou're telling yourself and you
say is this always 100% of thetime true, and examine that.
So if the story is, if I sellthis, people are going to think,

(43:52):
who does she think she is?
Or something like that.
Well, is that 100% true?
Do you know that?
Can you think of other artistswho are selling the way that you
want to be selling, and do youthink that about them?
Do you think, well, who doesshe think she is?
And so just examine, it's allabout.
These are big issues, guys.

(44:13):
I just want to say, too, theidea of mindset.
This isn't something that is aonce and done like okay.
The switch is either on or off?
No it is not like that is aconstant coming back to you and
uncovering.
But the first step in that isin the noticing and just really
seeing where there's stickinessfor you and just be like, ooh, I

(44:36):
just had that feeling that feltreally vulnerable when I was
thinking about receiving andjust be like, interesting,
what's that about?
And get curious about that,because entrepreneurship is
going to mirror self-worthissues and so it is important
and it would be doing adisservice for us to not talk

(44:57):
about these things and just layout like, oh, here's what you do
and have this website and blah,blah, blah, blah, blah.

Mak (45:03):
Yeah, and that's not what it's going to be.
By the way, we're not going tocome along and say here, you got
to make all these websites.
No, no, no, no.
But to expand upon your point alittle bit more, I just want to
point out there are hundreds,thousands, probably tens of
thousands, of artists out theremaking really good money selling
their art right now.
So what's the differencebetween them and you?

(45:24):
Because we all know art issubjective.
You can't say, oh, they'rebetter than me.
No, that's not the case.
The case is they're comfortablesaying I'm worth getting this
for my artwork, and guess what,they're getting it.
Getting this for my artwork,and guess what they're getting
it.
There's there you.

(45:44):
Throughout history, billionsand billions of dollars have
been spent on art.
I almost feel like in the news.
Every week there's some auctionwhere some the guy that taped
the banana to the wall do youremember that a couple years ago
?
And he got a million dollarsfor that thing, and and but so
like think about it and we laughabout it.

Valerie (45:58):
But the guy got a million.

Mak (45:59):
He duct taped a banana to a wall because he had the
audacity to be able to receivethat.

Valerie (46:04):
Like literally think about that and the value.
It's about what it's the, it'sthe story, it's the value.
There's so much that goes intoit.

Mak (46:10):
And we're going to have a whole episode about pricing.
And I can be good.

Valerie (46:23):
And I can promise you right now this your art is way
better than a banana duct tapeto a wall.
So I hope that this episodehelped uncover something for you
, helped just really open you upto this idea that selling can
be fun, it can be creative andas you are creating this world,
as you're creating yourmarketing, as you're creating
your art offers, even yourpricing, this gets to be part of

(46:44):
the creative process and aspart of that, we all know the
creative process is filled withmistakes, it's filled with
awkwardness, it's filled withprocess.
How can we embrace that when itcomes to selling in business?
And that's what we want to helpyou do.

Mak (47:01):
And that's why we designed the course to not just be module
after module in some big chatroom that you can go to once a
week.
No, we're going to do it alongwith you, we're going to help
you.
You'll be able to ask questions, you'll be able to get in the
hot seat.
We will help you through thisentire process because, as you
just heard, we're going to betackling some big things and we
know that that can't be coveredin 10 minutes.

Valerie (47:23):
Right.
So again we want to give youthat address and that is
ValerieMcKeoncom slash sell withpeace.
But we are with you again forthe next couple of days.
We want to give you just a lotof content that you can sit with
and actionable items even hereon the podcast that you can
really take and use.

(47:44):
So we will be back with you.

Mak (47:47):
And I'll just give you a little teaser tomorrow.
Tomorrow is how to set yourprices, so make sure, yes that's
a big one, so make sure youtune in.
Tomorrow we're going to, we'regoing to go over our
philosophies on setting pricesand everything.
And again, this is not just forSoft Pastel.

(48:08):
If you're an artist of any kindor any visual artist, please
check out ValerieMcKeoncom slashsellwithpeace.
The discount is going to expirein a few days the early bird
discount so make sure you gocheck it out today.
Don't sleep on that, becauseit's a really good deal to get
in on the ground floor up front.

(48:28):
Valeriemckeancom.
Slash sellwithpeace.
And if you know anybody elsethat you think could benefit
from this, please forward thisepisode on to them and let them
know what's going on.
All right, it was so good to bewith you and let them know
what's going on.

Valerie (48:41):
All right, it was so good to be with you and we will
be with you again tomorrow.
All right, bye.
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