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November 13, 2024 46 mins

“I’d love to sell my artwork, but I just don’t have a big audience or following.” This is one of the first things a lot of artists interested in selling their artwork say. But having a big audience isn’t the answer. You can begin selling your art, today, whether you have 100 followers or 10,000. 

In today’s episode, Valerie and Mak McKeehan discuss the many ways you can kick-start your art business without a massive following. 

We also discuss the importance of maintaining a positive mindset and detaching from outcomes to find joy in the process of art-making and selling. Let us inspire you to take bold steps, cultivate resilience, and find fulfillment in your artpreneurial journey.

Thanks for listening to The UnBound Creative!


If today’s episode resonated with you, share it with a friend or leave us a review, it helps more creatives discover the show.

💌 Connect with us on Instagram:
@valeriemckeehan & @thatmakguy (that’s Mak with a K!)


Keep creating bravely. We’re so glad you’re here.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Valerie (00:01):
Hi, welcome back to the podcast.
You are listening to thePeaceful Creative.
I am your host, Valerie McKee,and we have been with you.
I'm with my husband, Matt.

Mak (00:13):
Hello again.

Valerie (00:14):
We are with you all week.
So this is day three.
We're excited for anotherconversation.
This has been really fun.

Mak (00:22):
It has been.
I've actually really beenenjoying this.
I don't want to sound like I'msurprised by that, but but
because it's not true.

Valerie (00:28):
I knew this would be fun, but I think it's even more
fun than I anticipated yeah,well, I've enjoyed doing the
episodes we have together beforetoo, so it's just fun to be
doing this and to be doing thisevery day it's.
It is a lot of fun yeah, and Ithink it's because we're talking
about something that we'repassionate about, because we
have lived this life for thelast.
My math is just 10 to 15 years.

Mak (00:51):
That's what I just tell everybody.
It's somewhere in thatneighborhood.

Valerie (00:54):
It's more than a decade , yes, way more, and we are
talking about entrepreneurshipall this week, but more
specifically, we're calling itartpreneurship for those who are
artists and want to beginselling their art.
We've been covering topics onthat subject all week long,
which has been so fun to talkabout because we've been doing

(01:18):
it for many years.
We've made probably everymistake that you can possibly
make.
We've had spectacular failures.
We've also had spectacularsuccesses, too, and it's been a
real journey, and we're at thispoint now where we want to share
it and talk about it, and we'vegotten far down the path that

(01:42):
it's time, and so we're doingthat through a brand new course
that we are introducing,beginning in January, that we're
both very excited about.

Mak (01:52):
It's the first time we've decided to teach a course
together, and it's called thePeaceful Entrepreneur.

Valerie (01:59):
Yes, so pre-sale is open for that course now, with
some amazing bonuses.
Although the course does startin January, we have some calls
that are going to be happeningin November and December for you
to really be prepared to hitthe ground running in January.
Want to miss out on that.

(02:27):
Like Max said, it's really funthat we both have the way that
we come to this idea ofartpreneurship together.
We have been in business solong together and the unique
perspectives that we bring isjust really going to be good.
And I think the biggest thingabout this course that I'm
excited about and that makes itdifferent than other courses

(02:47):
that you may have seen, is thatit's live.
We are going to be actualpeople showing up with you on
Zoom in all of the real rawness,vulnerability that that is.
We are not going to be edited,um produced modules and videos

(03:08):
to just sit on your desktopforever and never watch, which I
think we can all say that wehave done that oh yeah and
purchase that.
But this is live, this isconnected.
We want to come alongside ofyou and truly be on this journey
and helping you in a group ofkindred spirits who are also on

(03:31):
this same path, wanting toencourage each other, support
one another.
I think it is in that magic ofthe live connected that real
change happens and real learningand just making something
happen and the accountability ofit that you will stick with it

(03:51):
because it is live.

Mak (03:53):
So of course, we do have a plan for those first three
months of the course January,february and March but what I
love about doing live courses isthat, while we have a plan, we
can actively be getting feedbackfrom everyone who's in the
course and we can make changesand shifts and move things
around, because, as much as wewant to think we know exactly

(04:15):
where this needs to go, we mightfind in the midst of it oh,
people need to dive more intothis subject than this subject
and using it.
So that's what's really greatabout getting in on the ground
floor of a brand new course,especially when it's live like
this, and we've structured itthat it won't be taking up so
much of your time.
We're both very busy.

(04:35):
We have a family with tworeally young girls and life for
us is crazy.
We have two businesses.
So this also isn't going to besomething that's like this
massive time commitment, and wehave developed it to be
lighthearted, to be fun, to beinteractive and to give
everybody a chance to reallyenjoy digesting the material but

(04:57):
also being able to apply itright away.
And the first three months isgoing to be all the lessons and
all the time on Zoom, with usinstructing through everything
that we know that you will needto do to prepare you and get you
set up to be a successfulartpreneur and selling all of
your art with peace.

(05:18):
But then you get a bonus threeadditional months, so it's a
six-month total, and those threeadditional months we're all
just going to show up on Zoomtogether and you're going to be
able to ask your questions.
You're going to be able to betogether with the community and
we're going to not only we'renot just going to like drop this
course on you and leave you inthe dust.
No, we're going to give you thecourse, but then you're also

(05:41):
going to get support fromValerie and from me, potentially
some special guests and alsothe community.

Valerie (05:51):
Yeah, because knowing something and doing something
are two very different things.
You can have all of theinformation, you can know what
to do, but without the actionpiece, without the doing it, it
isn't worth anything then.
And so we want to comealongside of you in the doing.
In the action, there are whatwe're calling inspired action

(06:13):
calls where the purpose is toset aside that time to actually
move forward, do these actions.
That may seem scary, and we'regoing to be there with you, and
having the accountability of thegroup is going to be so, so
powerful, and I'm just reallyexcited to meet you, to help you

(06:33):
and be with you in the new yearand also before that.
So if you go to valeriemckeancomslash sellwithpeace, you will
have all of the details therewho this course is for.
Read that over.
And if this is calling to you,if you have that dream inside,
or maybe it even sounds like, ifyou have that dream, but then

(06:57):
you're like, oh, I don't know,is that for me?
Can I do it?
You are probably more readythan you think.
So head to valeriemckeancomslash sell with peace, and you
will get all of the details forthat, and you'll definitely want
to do that here in the nextcouple of days because there is
a significant discount going onfor our presale.

Mak (07:16):
Yes, and that discount is happening now but it expires in
a few days.
So definitely go there, don'twait, don't sit on it, go check
it out.
Valeriemckeoncom slash sellwith peace.
And if you order before ourearly bird special ends, that is
how you get the additionalcalls beginning this very month

(07:36):
and those will help you, asalmost like a prerequisite, get
set up and ready to go.
But you could also hit theground running.
It's the holiday season andthat's going to be one of the
topics in those calls.
You could potentially cover theentire cost of the course
before the course even begins,which is really cool.
Do you want to tell them aboutthose three bonus calls?

Valerie (07:55):
Yeah, so the bonus calls.
There's going to be a pricingyour work masterclass, which we
really just dipped our toe inthe water in the last episode on
pricing, which is the question.
That is the thing we hear themost often how do I price my
work?
And it's vulnerable and it canbe scary.
So we really just touched onthat subject in the last episode

(08:15):
.
You'll definitely want to checkthat out, but we're going to be
doing a full pricingmasterclass.
There's going to be a holidaysales boot camp, like Max said,
to get you set up to evencapture some holiday sales now,
and there's also going to be avision casting and a vision
boarding workshop, which you aregoing to feel so, so good
setting yourself up to go intothe new year.

(08:35):
This is a practice that I'vestarted adopting every year and
it just makes me feel so goodheading into the new year in a
way that isn't this maybe harshgoal setting that you've heard
before.
It's in a way that is freeingand light and opening up to
possibility of what can existfor you and how you want to have

(08:58):
2025 be.
So I definitely recommendgetting in now so that you can
be part of those bonus calls.
But then again, we're going tohit the ground running, with the
first three months starting inJanuary and then the additional
three months of support afterthat.

Mak (09:14):
And, as you know, up to this point, everything that
Valerie has done has beenrelated to soft pastel, because
that is her medium.
But I want to underscore thatthis is not just for people
selling soft pastel.
This is for virtually anyvisual artist, even if you have
a medium that isn't visual.
There'll be a lot of good stuffhere that could really help.
But this is so.
You know, I don't know if it'swatercolor, if it's oils, or

(09:38):
even you know sculpture, I don'tknow.
It's something that isbeneficial to every artist of
virtually every medium.
So this isn't just for softpastel folks.
So if you're listening rightnow and let's say you do
acrylics, just because Val doessoft pastel doesn't mean that
this won't apply to you.
This applies to you too.

Valerie (09:58):
And I will say, just in our past of being artpreneurs,
we've pretty much hit everygamut of that business, the fine
art side to the manufacturingside, the product manufacturing,
licensing prints.
I mean, we really have thatcovered in our decade, plus of

(10:18):
doing this Pretty much if youcan sell it and it's art related
.

Mak (10:24):
We've sold it, at least in one form or fashion.

Valerie (10:27):
Yeah, so we're excited.
We're excited to be with you.
We're excited to help you.
If this is speaking to youagain, valeriemckeoncom slash,
sell with peace.

Mak (10:36):
And we'll put that in the show notes as well.
And if you know someone who youthink maybe this isn't for you,
but you have of artists friendsor an artist friend who's been
like hey, you know, I've beenreally thinking about getting
started, or whatever, pleaseforward the these episodes to
them, because even at the veryleast, if you don't do it, these
episodes should be helpful, andI just want to say, too, that

(11:00):
the whole idea with the peacefulart printer okay, I'm over it,
let's be done.

Valerie (11:05):
Struggling, starving, suffering, tormented artists
it's hard, it's this, it's likeplease, let's just get that out
of the way, because that's notwhat we're about and that is not
what this course is about.
This is supposed to make yourlife better.
This is supposed to expand youinto your potential better.
This is supposed to expand youinto your potential, into what

(11:27):
is calling to you, and it's likeno suffering artist necessary
as a prerequisite here.
In fact, we're about theopposite.
We're about entering thisartpreneurship journey in a way
that feels authentic and joyfulto you.
And it's also not a cookiecutter Do this and this and this
and this man.
We've again, we've seen it all,we've heard it all.

(11:50):
We've.
We've tried so much of that.
That didn't work for us becauseit was cookie cutter, and
that's not what.
That's not what we're abouteither.

Mak (11:58):
So I say that and that's why we feel confident doing this
.
We didn't create this courseeight years ago, when we were a
few years into our art journey.
We didn't feel ready at thatpoint.
But now, where we're sitting,with the number of people that
ask us questions and theexperience that we've had, we're
really doing this because, a wethink every artist is

(12:20):
completely capable of supportingthemselves, or at least their
goals, through selling theirartwork.
We literally believe that,valerie and I believe that, and
we want to help.
But B we understand, because wehave done so much of it and we
have failed, I think, at everypossible turn.

Valerie (12:42):
We've made a lot of mistakes.

Mak (12:43):
Let's put it that way we really have and it has been
failure, but this is the courseI wish we had when we were
starting out and just gettingstarted.
So our goal is to help youavoid all of the mistakes that
we made and get you started inyour art career Again.
Whether you just want to, youknow, cover a couple extra bills

(13:04):
a month, or you want to quityour job, we're going to help
you get the tools you need tostart on that path.
Yeah.

Valerie (13:13):
So what are we talking about today?
It's day three of this sort ofmini series that we've been
doing.
We're going to be with you.
We're doing five days.
This is day three.
We're covering some of our mostfrequently asked questions, I
guess, and just talking aboutthat, I hope that you have had
some ahas, some breakaways, somebreakthroughs, some takeaways

(13:35):
so far in the previous twoepisodes, and today we are going
to be talking about how to sellwithout an audience.

Mak (13:44):
This is one of the.
I think this is.
This is a stumbling point forpeople.
But but because it's more of anexcuse that you want to say hey
, you know what, I can't sellbecause I don't have a massive
amount of followers.
Oh, Val, it's easy for you tosell because you've got all
these followers on social mediaand you have the success in the

(14:04):
industry, but you know what?
That's just simply not true.
You don't need all that to sell.
So today we're going to coverat a high level how to get
started, whether you have 100followers or thousands of
followers.

Valerie (14:17):
Well, and everybody started somewhere.

Mak (14:20):
Exactly.

Valerie (14:20):
That's something else to keep in mind that everybody
started somewhere.
And what did that take?
Did that take the audiencebefore the?
What is that?
Like the horse before the cart,the cart before the horse, the
cart before the horse, whatever.

Mak (14:34):
You know what was there?
Even Instagram when you firststarted, or it was so in its
infancy, I don't even remember,it was just getting started.
Yeah, so you started out andhad success without all the
stuff that everybody hasavailable to them today, Like
yeah, and just the world changesto like.

Valerie (14:52):
Etsy is different, the, you know, instagram is
different, like it all changes,and I want to encourage you that
you can change to like.
We can all adapt change too.
We're not beholden to any onemedia, because if Instagram went
away, you know, I don't want tohave a business that is solely

(15:17):
relying on that either.
And just know that you areadaptable and you are capable,
more capable than you even think.
You are resourceful.
That is what you need.
It's courage andresourcefulness, way, way, way,
way, way more than an audienceand a platform.

Mak (15:37):
Instagram, email, facebook, pinterest, etsy.
These are all tools.
These are all tools that youuse.
I like to say that if BobbyFlay came to our house and was
cooking dinner with the samecookware that I have not his
really fancy stuff he wouldstill outcook me in this kitchen

(15:59):
, even though my cookware isn'tas professional as his.
So it doesn't matter the toolsthat he has.
He'll make an incredible mealbecause of who he is and his
story and what he brings to it.
It has nothing to do with thekitchen that he's in and the
tools that he's using, andthat's what this is.
The tools are the media andwhat's available to you, but

(16:20):
what you bring to it and yourresourcefulness is what will
make you successful.

Valerie (16:24):
Yeah, totally so.
I think the other thing that weforget is how we are an
influencer in our own circles.
Every single person listeningto this is an influencer,
regardless of audience.
You have people in your lifethat you are influencing,

(16:48):
whether you know it or whetherwhether you don't, and how many
more people we have contact withand can can speak to than we
realize.
Because, if you think abouteven social media since we're,
you know, zeroing in on thatbecause that's what's considered
to be having an audience thesedays there's plenty of people we
realize because, if you thinkabout even social media since
we're zeroing in on that becausethat's what's considered to be

(17:11):
having an audience these daysthere's plenty of people with
businesses and beingentrepreneurs and everything way
before social media happened.
So, again, instead of focusingon that as a must have, there's
no reason to not be able to getstarted and really utilize who
you have in your sphere ofinfluence right now.

Mak (17:31):
And we did cover this a couple days ago, but it applies
here too.
You are like, like Val said,you are already influencing.
So a movie comes out that youabsolutely love, or an artist
puts out a brand new song andyou just want to tell everybody
about it.
You go out into the world and,no holds barred, you say, oh my
goodness, have you seen this newTV show on Netflix?

(17:52):
Did you see this movie?
Did you read this book?
Have you heard the latest songby Ed Sheeran?
You're already going out andpeople will say, okay, I'll
check that out, I'll try thatrestaurant, I'll listen to that
song, I'll watch that TV show.
You're already influencingpeople in your circle, but you
don't think of it that waybecause it's not attached to the

(18:14):
idea of selling your creations,but it's the exact same thing.

Valerie (18:19):
Right, and there are plenty of people that you have
access to now to be able tostart talking about what you're
doing.
That takes courage and that'sreally the only thing separating
you.
It's not the audience, it's notthe I don't have a website or
any of this.
What is really separating mostartists from stepping into

(18:43):
entrepreneurship, artpreneurship.
That they want is courage.
That's it, and it doesn't eventake much.
It's not this sudden burst ofoh, I'm courageous now, where
yesterday I wasn't and now todayI am.
It's not even that.
It's these tiny micro burstsand moments of courage.

(19:04):
So it's the courage that youtell people what you're doing
and you're not even thinkingabout hey, do you want to buy
this?
You're just like I'm doing thisnow, and you take those few,
that micro burst of courage tosay this is what I'm doing.
If you know anybody that'sinterested in this, this is my
work.
That is going to move youforward.

(19:26):
That is the beginning.
It always is going to startwith courage.

Mak (19:30):
And you know what I'm going to say this, because we just
came out of this election inthis political season, but there
are so many people that had noproblem being courageous,
pushing their candidate.
You go onto social media andyou could have an audience of 50
on social media, but if youfelt strongly, there are a lot

(19:50):
of people who had the courage tonot worry about what people
thought of them or you know,you're not worried about what
people think of you or whateverthe case but you went out and if
there was a policy or somethingabout a candidate that you were
passionate about, you pushed itand you went into other
people's comments and you mighthave argued with people a little
bit and listen, that's OK.

Valerie (20:09):
There's no judgment.
There's no judgment here.

Mak (20:10):
There's no judgment here.
But listen, but I'm just tryingto illustrate a point.
When it comes to other things,you have no problem being
courageous and putting youropinion out there.
So if you're somebody who wasdoing that, but then you're
sitting here and we're saying,okay, you have influence in your
circle, you're going, no, Idon't, then why would you post
anything?
Why would you post any opinions?

(20:31):
Because all it is is you tryingto point people in one way or
another about something you'repassionate about.

Valerie (20:38):
And even just think about good old fashioned
conversation with people thatyou've just met, people that you
see back.
You were just having aconversation with the woman that
you see at Trader Joe's everysingle week.

Mak (20:50):
Yeah, that's true.

Valerie (20:51):
Just start to be like, hey, what do you do, you know,
and it like turns into theserelationships and just being
open to that and what's aroundto say, hey, well, this is what
I do.
And then you start to say, ohwell, I have someone who might
like that, and it's like it isokay.
It is amazing what happens whenyou decide.

(21:12):
Let's just say that.
When you decide, let's just saythat, when you decide I'm doing
this, it is amazing what willstart to happen, that you'll
start to see people come out ofthe woodwork or things will
change, and you just put thatout there.

Mak (21:30):
So I have a little bit of a story about that, and that is
you know, Val and I have beendoing this work and own these
businesses for so long and aftera period of time people would
message you and they say, hey,could you help me with X, Y or Z
?
And previous to working withVal, even in what we're doing,
I've been an entrepreneurbasically my entire life.
I owned my first business inhigh school and so I've learned

(21:53):
a lot doing that, being involvedwith startups and being in the
entertainment industry, and mysuccesses and failures.
So people have sought out myadvice from time to time, and I
remember we were having aconversation not too long ago
and I was saying I think I'mthinking about maybe starting a
coaching business, and you and Italked about what that would
look like.
And I don't have a ton offollowers.

(22:16):
I have what like 700 followersor something on Instagram.
That's more than I thought youhad.
Yeah, well, that's because it'sgrown because of what I'm about
to say.
Yeah, so Val, thought I hadlike 100 followers, thank you,
val.
So, anyway, I have no Biden andnobody.
Everyone knows Val.
They don't know who I am.
So what I did was I just said,ok, well, look, I'm just going

(22:38):
to make a quick video.
And I went live on Instagramfor like two minutes and then I
went live on my Facebook forlike two minutes and I basically
said the same thing hey, I'mgoing to start a coaching
business.
Here's what I'm interested in,here's what I'm interested in,
here's what I think you know andhere's how I feel like I can
help.
Here are the people that I canhelp.
If you're interested, justshoot me a DM.
And then after that I maybemade like six more videos over

(23:05):
the summer.
I'm saying I started this inMarch and it's now November and
I've put out maybe seven oreight videos.
I mean that that's like one amonth, basically one and a half
a month.
I have had so many people comeout of the woodwork, people that
I haven't talked to in years,who used to be friends or
colleagues or whatever.
Nothing bad happened, but wejust, you know, time goes on,
you get separated.
I had people who were friendsof friends send me DMs.

(23:30):
Hey, my buddy forwarded me yourvideo and I was.
We were in this conversationthat I'm having troubles in my
business this way and it soundslike you might be able to help.
I got clients right away andthose handful of videos have
made tens of thousands ofdollars, and so I had no
audience.
I was basically a nobody and Iwas able to lay the groundwork

(23:55):
and build and listen.
I didn't workshop my messaging,I didn't have a brand, I don't
have a logo, I don't have awebsite.
I don't have any of that.
I literally just went on to myvery small audience and said
this is what I'm doing and, loand behold, listen, and I've
been in media my whole life.
I've been in the public eye atvarious levels, and this was.

(24:19):
It was hard for me to make thosevideos and I was terrified
because it was a part of me thatwas different and that people
weren't used to seeing, and Ithink a lot of artists and
creatives feel the same way, andit's like I had all the fears.
I had the fear of saying, well,everyone's going to think, oh
yeah, like this guy thinks hecan help people.
Oh, look at this.
What does he think?
Who does he think he isoffering to help people and

(24:43):
charging for it?
How dare he?
I was thinking all that.
Do you know what?
I don't think.
Anybody thought that.

Valerie (24:47):
I think they saw the video okay and they move on with
their lives.
It's really interesting.
I'm sorry I didn't cut you off,but it's really interesting
that you say that, because Ifeel like so many artists or
people who want to be artistsbut you know, they're maybe
known in their circles assomething else.
There is that fear of when weswitch what, what we think other

(25:10):
people are going to think of uslike, oh, she's doing that now,
or people in, and I almost feellike we have eras with people.
You know it's like you haveyour high school era okay,
taylor swift I know, but it'strue.
And then you have like yourcollege era of people, and then
you have like this pocket ofpeople that you were in a
corporate job with and you wereall in your cubicles, and you

(25:32):
have that era of people.
And then you have this era ofpeople with your career now or
whatever it is, and sometimes wecan let that hold us back
because we're afraid of whatpeople are going to think of the
new era of you, the differentera of you, the you that is
starting something new, and welet that stop us from just
saying, hey, this is what I'mdoing now, and it really just

(25:56):
takes that small act of courageto open up to it.
And here's a secret Nobody'sthinking about you.

Mak (26:02):
Nobody cares.

Valerie (26:02):
Nobody cares.
And you know what.
Somebody said this and I waslike, oh my goodness, it's so
true.
And let's say the worst comestrue.
And there are two friends thatyou went to high school with and
they're out to lunch andthey're like oh well, did you
see so?
And so she's selling her art.
Now she's doing this, and canyou believe that?
And the other person is like,oh yeah, wow, that's crazy.

(26:24):
All right, so what are youordering?
Are you gonna get a glass ofwine?
Are you gonna have the salad?
it's like there, it was done,it's over, they moved on.
That is that literal moment,that 10 seconds, which is the
worst thing, is what can beholding you back from a life
that you want and stepping intoan identity that you want to

(26:47):
have, because you're afraid ofhow silly that sounds, those 10
seconds to have people be like,oh, I thought that she was into
whatever, and now she's doingthis thing.
Okay, I don't get it, butwhatever, okay.
So, anyway, what's for dinnertonight?

Mak (27:04):
So the point here is that it doesn't matter how big your
audience is at all.
What matters is what you'recommunicating and having the
courage to communicate and getstarted.
There are people in youraudience right now who will buy
art from you and if they don't,they know people who will that

(27:27):
you you can easily affect, likewe all know the seven degrees of
kevin bacon, like that was athing but now they're actually
talking about how we're now,because of social media, two or
three points away from everyhuman being in the world and
again billions and billions ofpeople in the world and now
we're so much closer than thoseseven degrees.
That was what was accepteddecades ago as the truth.

(27:50):
But imagine that, that youcould literally go on your
personal profile and just starttalking about what you're doing.
But beyond that, let's justtake social media out of it
altogether.
I'm sure you have people thatyou email on a regular basis.
What's wrong with sitting downand just making one big email

(28:13):
and sending it out to everybodyyou know and saying, hey, I'm
really excited to announce Ihave art for sale.
This is my new thing.
I'm passionate about it.
Here are some pictures of somethings.
If you're interested, get intouch with me or if you know
someone who is get in touch withme, but also just in general
conversations.
You and I were invited to aparty this past Friday with some

(28:33):
friends conversations you and Iwere invited to a party this
past Friday with some friendsand we got into conversation
with people there who we hadnever met before.
And one thing led to anotherand now they're saying oh, we
got to introduce you to thesepeople, we got to introduce you
to these people, whatever thatcan happen in your neighborhood,
that can happen at your church,it can happen where you work,
it can you know anywhere.

(28:53):
You just start talking aboutwhat you're doing, your passion
behind it, and those doors beginto open.

Valerie (29:00):
Do not underestimate the power of going first, taking
that first step, because nobodyis going to come to you with a
you know a big signed permissionslip and say we all
collectively got together andrealized you are worthy of doing

(29:22):
this and starting this andselling your art.
And we kind of sit there and welike, want that.
We want somebody to like callus up and say I pick you, you're
great, let's you know you,let's do this.
Ain't going to happen, like,don't, don't wait for that.
The power of choosing yourselfand the power of going first and

(29:43):
saying I'm not waiting for that, I'm going to own this and take
this.
And if it is a 30 second burstof courage that you have that,
then maybe you have to recoverfrom for a couple days because I
think we've done that wherewe've put ourselves out there.
And then you have that periodof shrinking back and like, oh,
what have I done?
It's so vulnerable, I'm soscared.
What are they going to say?

(30:04):
Oh, no, this person said this,whatever, whatever.
But give yourself that grace tohave that burst and then
prepare even for the retractionthat is very, very, very normal
of when you did somethingvulnerable.
But do not underestimate thepower of going first and saying

(30:24):
I'm doing this and then wait tosee what happens, the
synchronicity that can happen,the way that I believe what you
look for you're going to find.
If you look for evidence in oneway, you're going to find it.
If you look for evidence inanother way, you're going to
find that too.
And it is so interesting to methat whenever I have decided and

(30:50):
said out loud this is what Iwant Even dreams that I have now
that aren't fulfilled yet Ihave things that I think of, and
if I am saying that to somebody, it's amazing what I get back
and have people say, oh well,you should talk to this person
and well, I know somebody whodoes that.

(31:12):
And have you, you seen this?
And even I'm thinking justexamples of I am, I'm really,
really passionate about flowersand flower arranging and
gardening, and that's another,just a passion of mine.
And it is amazing theconnections that I have made
from where we used to live inPittsburgh, I ended up being
invited to private tours offlower farms and just by putting

(31:36):
that out there and saying, hey,this is something that I'm
interested in, I really lovethis, and I meet somebody else
and I talk to them and then Imeet them and then, before I
know it, I'm being invited to aprivate thing to pick dahlias at
a flower farm.
And it's like you don't knowwhat will happen with that act
of courage and going first.

Mak (31:57):
And I just I also want to say real quick that we're by no
means sitting here saying so.
All you have to do is make onepost or send one email and
you're all of a sudden going toget all these people who are
buying your art.
That is not the case.
I mean, it could be.
It is very well possible.
You don't know until you do it,but it's going to take a
commitment inside the time tomake your opinion known over and

(32:19):
over and over again over time.
And even if it's with a newsong let's take politics out of

(32:41):
it or a movie or whatever.
You tell multiple people andyou talk about it because you're
excited about it.
This is the same way.
So what we're asking you to doright now, or what we're
challenging you to do in a way,is to commit to yourself that
you're going to make this a partof what you do.
So whether you have an audienceof 100 people or 10,000 people,
it doesn't matter, but you haveto talk about it over and over

(33:04):
again, send the email out andthen send another one out, and
when you talk to people inperson, oh, what are you doing
these days?
Well, I just started selling myartwork and I'm really excited
about it and things are goingwell or whatever, and you start
engaging people and naturally,as people, we do want to help

(33:24):
other people, we want to connectother people.
It feels good and thoseconnections and things will
begin to happen.
But where it starts is withthat mindset shift.
So you can't just do it onceand think, nope, I did it, it
didn't work and so that's wrong,that's not going to happen,
that isn't how it works at all.
But what it is is more or lessthat shift in your mindset that

(33:48):
I'm going to start today and I'mgoing to start talking about
this just to the people in mycircles.
I'm not going to grow this hugeaudience.
I don't need 50,000 people.
And on that note, you knowwe've been talking Valerie and I
have been talking back andforth for a while now about,
like, all these vanity metrics.
That's a fancy term, marketingterm.

(34:08):
Now for the metrics on socialmedia where people say, oh well,
I don't, I don't get any likesand I don't get many comments
and people were saying followersyou probably heard this
recently is that followers don'tmean much anymore.
It's about the engagement, howmuch people are engaging with
your posts.
But we're actually finding outnow that that has even less to

(34:28):
do with it, that a lot of peoplewho buy don't ever like or
comment on anything.
So what I'm trying to say bymaking that point is I don't
want you to look at your posts.
If you get no likes and nocomments, that doesn't mean that
your post hasn't been effective.
Because of the people whodecided to hire me after I

(34:51):
posted my videos, none of themliked or commented on any of the
videos that I made Not a singleone of them.
But they became clients, and sothe same can be true for you.
So don't want you to put a postout and see that 50 people
watched it, or 100 peoplewatched it, but nobody liked it.
That doesn't mean that itwasn't effective or didn't start

(35:11):
working toward your cause ofselling your artwork.

Valerie (35:14):
I'm so glad you said that, because that is such a
point of discouragement.
And then you think, oh yeah,look, nobody cares, no, I'm just
screaming into the void.
I hear all of those things fromartists all the time, feeling
like they're screaming into thevoid and it's just not working.
And then you get discouragedand then you end up showing up
with that energy ofdiscouragement and putting

(35:37):
things out there.
Oh, no one's hearing thisanyway, and it's like, and then
that's, that's not a vibe tocome in with.
So I love what you said abouthow this we're not talking about
a magic pill, we're not talkingabout hey, do this, and then
this is going to work and it'sgoing to be perfect, and that is
all.
Looking at an outcome andneeding that outcome to happen

(35:58):
in order to feel good aboutsomething.
And that is always a recipe fordisaster.
Anytime you go into anythingwith this huge expectation of
I'm going to post this so thateverybody is going to say this,
or, and then you're just settingyourself up for disappointment,
just like if you are hostingpeople for Thanksgiving and you
are setting up these grandexpectations and then you run

(36:21):
yourself ragged or you're upsetbecause of these little things
you're not going to be there,you're not going to enjoy.
If you can just sit back andsay, all right, I did what I can
and if conversation goes towhere it's going to go, whatever
it's like, I'm not going to bein control of that outcome.
You can just bring your ownhigh energy.

(36:42):
You can bring your own joy tothe party, and that's what we're
talking about here is not evengoing at it with this like I've
got to sell these people andblah, blah, blah.
Bring your own joy to the partyand that's what is so important
about the mindset portion.
That's also what's so importantabout staying within a group
and a container that gets it tobe able to lift you up when

(37:02):
you're feeling those feelings ofdiscouragement, because it's
about keeping yourself in thisplace of like.
I love my art, I want to sharemy art, I want to make these
invitations, I'm excited to talkabout it to the barista at
Starbucks or whoever, becauseI'm excited about it and you're
not holding on so tightly tothat outcome of this person is

(37:24):
going to buy for me.
No, you're just being you andyou are having the courage to
live that out loud to otherpeople having the courage to
live that out loud to otherpeople.

Mak (37:39):
And I think that is another really strong point that should
be underscored here is that youcannot be attached to the
outcome.
The moment you attach yourself-worth or your ability to
make money or to sell orwhatever to actually selling
your art, that's when things goawry every time, because a vast
majority of people will not buyyour art.
Let's be honest Most peoplewill not buy your art.

(38:01):
Almost everybody will not buyyour art, but there are people
out there who absolutely will.
So if you die a little bit eachtime inside when 100 people see
your reel or your post and theydon't buy, then you're going to
become discouraged and angryand you're going to give up.
And you cannot do that becausealmost nobody is going to buy it

(38:24):
.
You have to be detached.
You have to be creating artworkfor the purpose of bringing joy
, peace and happiness intopeople's lives and know that if
you talk about it and you'reputting that into the world, the
right person will eventuallycome along, whether it's next
week or in three months, youwill get the sale, but you can't

(38:46):
be attached to it.

Valerie (38:51):
And the big secret is, if you come into it in that way
and being so attached, it willnever be enough.
That's the big secret.
You think that, well, if I hitthis number and if this sells
right away, I'm going to feel sogood and you may for like a
minute, and then there's thenext time and the next time and

(39:12):
this isn't a magic pill, thisisn't a hit, a home run every
single time sort of a thing.
So when you're holding sotightly to that and you're
living and dying and rising andfalling by that, it's just going
to bring on more of the feelingthat you don't want, because
that is the nature of the game.

(39:33):
That's what we're doing here,and you will have massive
success in the eyes of otherpeople, but it won't feel enough
to you and it will beinsatiable.
When you're always holding onso tightly like my worth depends
on this.
Please buy this like this,whatever, because I need this.

(39:54):
It will always leave youfeeling empty, even when the
thing that you say that you wanthappens.

Mak (40:02):
And we've all been sold to at one point in our life by a
somewhat desperate salespersonwho really needs the sale and it
never feels good.
It's not that enlightenedtransaction that we talked about
on the last episode, and that'sanother reason is people can
sense desperation and nobodywants to buy out of despair or

(40:23):
pity.
So you want to be sure thatyou're coming at it with the
right attitude and if you'relistening to this whole episode,
I feel like I've said thisevery time and you're going no,
this is scary or this, this isweird or whatever.
I think you need to examinethat and say, hmm, maybe it
feels weird or not right,because I haven't thought about

(40:43):
it before and the idea offeeling good when I'm selling
and not being attached to itdoesn't necessarily feel natural
, but it is the right way.
It is the way to make thingshappen, and so if this is
feeling a little odd, that's agood thing.
You need to be uncomfortable.

(41:04):
Our goal here is to help youfind success and you will find
success if you get uncomfortable.

Valerie (41:11):
I think that this again mirrors the creative process,
because even in the act ofmaking art, if you're holding on
so tightly to how it needs tobe, you miss out on the joy and
fulfillment that it can be inmaking it.
And this is the same thing itreally is.
I am a big believer infulfilling the artist's heart,

(41:33):
in filling up you as the artist,as the vessel then to be able
to pour your work into the world, and the same thing goes for
this.
I am a big believer in fillingup you, your joy, your feelings,
that you can then show up within this way, not in this

(41:54):
desperate way that's holding onso tightly to an expectation.
And it's in doing that whereyou just show up differently and
then you get differentresponses as a result.

Mak (42:06):
So this has been just like a real quick, broad swipe over
this topic and obviously you cansee it is very deep.
So we'll be covering this andeverything else that we've been
talking about this week at amuch deeper level in the course
beginning in January.
So if this is getting you to aplace where you're feeling a

(42:26):
little uncomfortable becauseit's a little different and
you've never heard peopletalking about selling art this
way before, that's a really goodthing.
And if something's kind ofmaking you feel a little tingly
inside, we're talking about, oryou're thinking about the
possibility, we invite you todefinitely check out the website
valeriemckeancom slashsellwithpeace.

(42:49):
All the details are there forthe course.
It begins in January.
It's three months and then anadditional three bonus months of
support and again it's a livecourse.
You will be on with Valerie andwith me throughout the entire
thing and we will come alongsideyou, because these are deep
issues and it's not somethingthat you can just like.

(43:10):
Okay, here's a checklist.
Do these five things and nowyou're going to be selling lots
and lots of art.
That's just not how it's goingto work.
There is mindset shift.
There's a lot of things thatwe're going to work through
together, but we're going tohelp you get there.

Valerie (43:22):
That's the point.
It's together.

Mak (43:24):
You're not going to be just thrown to the wolves, and we're
so passionate about thisbecause we see it all the time.
It's like we want everybody.
I firmly believe every humanbeing alive has a creative
element of them, and if theywould tap into that and put that
out in the world, the worldwould be a better place.
I really honestly, firmlybelieve that and I believe in

(43:46):
everybody, and so through thiswe will be able to help you
develop that part of yourselfthat gives you the opportunity
to put your beautiful creativityinto the world, but also get an
energetic exchange.
Get that energy back in a formof financial compensation that

(44:08):
feels good and lights you up,but also lights up the person
who's buying from you.

Valerie (44:12):
It helps you going.
It's, it's a resource, it's away that you can keep doing what
you're doing, keep putting morebeauty into the world and
bringing your own individualstamp into the world, because
you're the only one.
You're the only one that hasyour views, your experience,
your strengths, your weaknesses,your point of view, the way
that you see the world.

Mak (44:32):
You are one it's one of 8 billion or whatever.

Valerie (44:37):
It is 6 to 8 billion, it's something in that range.
You are one.
You are one, so we believe inyou.
We're so excited to take thisjourney for those who feel like
this is the next right step.
So to determine if this is thenext right step for you, it's
ValerieMcKeoncom.
Slash sell with peace.
We've so enjoyed being here.
We want to hear from you Ifyou've had any breakthroughs,

(44:58):
any takeaways.
My DMs are always open.
You can DM me at ValerieMcKeon.
You can also contact us atsupport at ValerieMcKeoncom.
If you have any questions aboutthe course, if you want help
figuring out if this is theright next step for you, please
feel free to email support atValerie McKeon dot com.

Mak (45:17):
And don't forget, we are under an early bird right now
early bird special that expiresthis weekend.
So there's a significantreduction in the cost of the
course right now If you get inearly and you get those three
bonus calls.
So if you're like, hey, we'rereally excited, I'm really
excited about this and I want toget started right away.

(45:37):
And oh, by the way, it'sChristmas, people are like they
got their wallets out andthey're spending money like
crazy right now and I want totake advantage of that, I don't
want to wait till January Thenthis is for you, because if you
sign up before the expiration ofthe early bird this weekend,
you get those three bonus calls,which are valued just really
good value and we will help youthrough this holiday season.

(45:59):
Do you want to run throughthose again real quick?

Valerie (46:01):
We're doing the pricing masterclass.
So if you caught yesterday'sepisode, it's all about pricing.
But we're really going to bediving into that.
We're going to do a holidaysales boot camp and then also a
vision boarding workshop toreally help you be able to hit
the ground running in January.

Mak (46:17):
So that's all at ValerieMcKeoncom.
Slash sell with peace.

Valerie (46:22):
All right, everybody.
We'll see you again tomorrowwith our next episode in this
fun series.
Bye.

Mak (46:29):
Bye-bye.
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