𝐓𝐡𝐞 𝐇𝐢𝐠𝐡 𝐒𝐜𝐡𝐨𝐨𝐥 𝐌𝐢𝐬𝐭𝐚𝐤𝐞 𝐓𝐡𝐚𝐭 𝐒𝐩𝐚𝐫𝐤𝐞𝐝 𝐚 𝐆𝐥𝐨𝐛𝐚𝐥 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
So I have this growth mindset.
So, no matter what you dobecause I've coached a lot of
high performers in business andon the ice no matter what you do
, you're gonna get to a pointwhere the skill level is pretty
much the same, whether you'rewriting, whether you're playing,
whether you're leading, youknow, and so it all comes down
to mindset.

Speaker 2 (00:32):
Hey Oncoma Leaders, welcome back.
This is the Uncommon Leaderpodcast.
I'm your host, john Gallagher.
I can't wait for you to meetour guest today, dave Jones.
Let me give you a little bit ofhis bio so you can understand
where we're going with thisconversation, because I think
it's going to be fabulous.
But he's the founder of Emma'sGood, a global Christian
marketing powerhouse, and aformer professional hockey
player, so we'll talk about howthose things go together.
He's also a doctor of sport andperformance psychology and the

(00:55):
host of the R7 podcast those ofyou on video can see some of
those things behind him and he'sthe author of Vision Wins
ultimately a book that ties inhow we can all tap into the
internal compass to achieve truefulfillment in life.
So I'm looking forward to ourconversation today.
Dave Jones, welcome to theUncommon Leader Podcast.
How are you doing?

Speaker 1 (01:14):
I'm doing awesome.
Thank you for having me on as aguest.
I've been a fan, so I'm excitedto be here.

Speaker 2 (01:19):
Oh cool, I like it.
I like it when we have being afan and going forward, and I
can't wait.
I know some of the things wetalked about before we even hit
the record button, some of theconnections that the world just
ends up being smaller andsmaller.
But I'm going to start you offwith the first question.
I always start off my firsttime guests, and that's to ask
you to tell me a story from yourchildhood that still impacts

(01:40):
who you are today, as a personor as a leader.

Speaker 1 (01:43):
All right impacts who you are today as a person or as
a leader?
All right.
So my story.
I love this question.
I've heard other guests on yourpodcast answer this question.
I don't know if mine's as goodas some of the other ones, but
this is my.
This is one.
This is my story, I guess.
So I was.
I was 15 years old and me and ateammate I was on the high
school hockey team.

(02:03):
Me and a teammate were smokingpot and I had never smoked
marijuana before and I don'tsmoke it today, but I got
introduced to it at 15.
And my high school hockey coachcalled me into the office.
Now, before I go further in thestory, let me just give you

(02:23):
some context.
This high school hockey coach,his name is Jamie Plunkett.
He's the winningest high schoolhockey coach of all time.
Oh my gosh.
He's in Meadville, Pennsylvania.
He just retired last year after30 some years and 3000 wins
something crazy.
He was featured on NHL and NHLnetwork and so I'm 15 years old

(02:47):
and he calls me into the officeand he says hey, um, you have to
go talk to this person who Iwas just with, like 15 minutes
ago when we were smoking pottogether, right, and he says I
want you're going to be a leaderand there's always going to be
people that are looking at you,that you don't know that
are looking at you, and so, as aleader in this community, in

(03:08):
this team, you have to do somethings that, uh, they're
uncomfortable, but you'll be abetter person for it.
And so I need you to go tellthis person, who I was just with
, that he needs to stop smokingpot.
And I, I like, oh my gosh, likeI didn't realize at the time
how amazing that was, untilafter I graduated high school.

(03:32):
But I knew now, I know, nowJamie knew that I was doing that
too and made me be.
So I had to go, you know, andtell this this person hey man,
we gotta stop doing this.
Jamie just called my office andlike I gotta tell you to stop.
Hey, man, we got to stop doingthis.
Jamie just called me office andlike I got to tell you to stop,
but inherently I had to stoptoo, right.
And so, uh, and so I did I, Istopped, I never smoked it again

(03:53):
, and it was because of thatleadership.
And so the story that stickswith me today because of that is
, there's a couple of things.
One, as a leader, you know, um,there's a couple of things.
One as a leader, you knowthere's ways to communicate
inspiration to people.
Because he could have just saidDave, I know what you're doing,
stop, you know, but hepositioned it differently, you

(04:17):
know.
He put me in a position ofleadership and accountability,
and he followed up with me soonafter to say, hey, did you talk
to this person?
I said, yeah, I talked to him.
It won't happen again.
Sorry, jamie, you know, um, andso that's that's story number
one.
Story number two is that youknow, it's just what I said.
You know, like there's alwayssomebody watching, there's a
great book out there who you areand no one's looking, and so,

(04:38):
um, you know, when you'retalking about integrity and
accountability, it's notpleasing others.
It's not pleasing others.
It's about pleasing God and whoyou are as a person, to glorify
him.
And you know we all want tohear the words well done, good
and faithful servant at somepoint in our life.
And so, you know, this leadsinto what I call flap.
You know there's, there'scertain things that hold you

(05:00):
back to being your, you know,living out your God-given
potential, and so I live off ofthis acronym and I coach off
this acronym.
So FLAP stands for your fear,your lust, your anger and your
pride.
Most of us are dealing with twoof those at any given moment.
So in fact, I just wroteanother book after Vision,

(05:25):
vision wins.
This book's called on thin ice,I'm not sure when that's going
to release.
That's a faith story, it's.
It's coming off of my doctoraldissertation.
But, um, my next book afterthat is going to be more of an
ad agency leadership book andit's going to be something the
title around, you know you know.
Uh, how is your flap or we needto you know removing your

(05:45):
around, you know you know how isyour flap or we need to you
know, removing your flap for,you know, better leadership,
quality and integrity reasons,something like that.
But yeah, so your flap.
Fear, lust, anger, pride, andso when we think about fear is
pretty easy, anger is prettyeasy.
Pride Lust is interestingbecause lust could be, you know
know, sexual, but it also can belusting over stuff.

(06:07):
Sure, houses more commas inyour bank account, you know, it
doesn't have to be, you know,porn or whatever it's the idols.

Speaker 2 (06:19):
What is it that grabs your attention?
What is it that you move toward, uh, rather than moving toward,
god?
Oh my, I mean absolutely.
I love that.
I appreciate you sharing thatas well.
I mean your faith being such animportant part of your journey.
I'm going to come back to that.
Just as a note, a book that Iread recently in 2024, fighting

(06:41):
Shadows, talks about four ofthose flaps.
They talk about seven of thesethings that keep men from
basically living out the lifethat God has called them to live
, and how we overcome thoseshadows that exist.
Phenomenal book, jeffersonBethke.
I would recommend it to you andto the listeners of your
podcast as well, especially, uh,obviously, those who men, who

(07:05):
are, uh, on a faith journey.
Tell me about your faithjourney, then, mark.
I mean or excuse me, dave thattell me about your faith journey
that ultimately, um, frames whoyou are today.
Was that?
Have you always been a believer?
You know, found God when youwere little.
What is, what is that story?
Always?

Speaker 1 (07:24):
been a believer, you know found God when you were
little.
What is that story?
Yeah, so no.
I grew up in northwestPennsylvania in a very small
town, town that was broke and Ithink it's not doing well today,
and I always wanted somethingmore.
You know, I don't know how thatworks in terms of my DNA, but

(07:47):
you know I was always chasingsomething and I realized early
on that scoring goals waspositive, that I got accolades
for that, and so I just did moreof that to the point where, you
know, I didn't you know blamepro hockey.
But it was after I got drunk onenight after winning the state
championship that my brother,who was going to Moody Bible
Institute, came and said hey, doyou want to receive Jesus as

(08:10):
your Lord and Savior?
And I said I want anythingother than this.
This is there, and so that wasat 16.
And then, after I played hockeyin Europe, I came back and I
just really prayed a prayer ofGod what do you want to do with
my life?
Because this isn't working, andI would say that I've been

(08:30):
pretty obedient to that since.
You know, m is Good.
Now is in its 24th year.
We represent clients from allover the world.
You know we're a very strategicChristian ad agency.
God continues to prop that upand I just really just pray for
wisdom honestly, and I don't dogood at that a whole lot.

(08:52):
You know, I mess up for sure,um, but I'm always seeking kind
of the Lord's direction, um, andI I think I've done a pretty
good job of following that, um,that direction.
And so, um, yeah, I, I I wouldsay that I do come early, stay
late, I I've realized as ahockey player that I was never

(09:15):
the most talented guy, so I hadto make up with it with just
activity.
And I think I've pushed thatinto the agency of just come
early, stay late and care, careabout what you're doing, not
because of the project butbecause we want to glorify the
Lord and become the best versionof ourselves, and so that's

(09:38):
really my fuel.
You know, and I've stumbled along way, I've probably made
more mistakes than I've had, youknow, been successful.

Speaker 2 (09:47):
So you know you talk about that and, dave, one of the
things that I think about, weare most powerfully positioned
to help the person that we usedto be.
And so your story that's a lotof where I'd lead in with that
first story because it connectsright In terms of your journey
all the way through, and I'msure you can still see yourself.
I was going to ask you,compelled to ask you, if your

(10:09):
leadership story start wasbefore or after your brother
asked you if you wanted to haveJesus Christ as your Lord and
savior, and your marijuana story.
But then that's a wholedifferent.
Give me, we can talk about thatone.
And then the other side.
I mean we're connected.
Not only we're connectedSmithbound Lake and the Virginia
area, raleigh, north Carolina,where you're from but we also

(10:30):
share a little bit about.
You mentioned Western PA.
You said Northwest PA.
I've read a little bit eerie interms of where you're from or
something.
I grew up in Northern Panhandle, west Virginia, so Steel Town,
30 miles directly west ofPittsburgh.
So I understand the.
You know the upbringing andthat environment, if you will.
I mean ours was more highschool football was the thing

(10:52):
you had to do when I was growingup as a kid versus hockey.
They can get up there near Erieand get a lot colder and get
some hockey in.
That's definitely a little morefor us, but I can understand,
and sports has played a veryimportant role, obviously, in
your life and your development.
Now you run this organization.
Tell me a little bit more aboutEmma's Good.

(11:12):
You founded that company in2001.
You obviously talk about yourfaith inside of that business as
well.
But what is Emma's Good doingtoday that is adding value to
the community that you serve?

Speaker 1 (11:29):
Oh man, what a great question.
So, emma's good.
His vertical has always beenJesus.
We represent clients from allover the world.
We have about 41 clients wemanage on a weekly basis.
Our core competency ismessaging and KPI management, so
key performance indicators.
We spend about $1.6 million amonth in ad spend through those

(11:50):
41 clients.
So it's about conversion.
So we do have a heavy presencein Israel right now and we do
have a heavy presence withpregnancy resource centers, and
so when it comes to donors, whenit comes to bringing other
clients, donors, first-timeguests into your community, you

(12:12):
know there's usually a dripcampaign.
You know that happens.
So when you're prospectingversus retargeting, you know
there are, there are people outthere like John.
You and I have a kindred spirit, for sure, you know, but before
this we really didn't know eachother.
So if we saw each other, youknow, walking along the street,
we probably wouldn't sayanything because we didn't know

(12:33):
each other.
You know that's prospecting.
So if we saw each other, youknow, walking along the street,
we probably wouldn't sayanything because we didn't know
each other.
You know that's prospecting.
So when it comes to organizationChristian organizations that
are trying to introduce newpeople it's called prospecting,
and so you know there's, there'smillions of evangelicals out
there that want to be involvedin ministry, and so we build
those campaigns and then we do aretargeting campaign.
So you know, now we kind ofinvite you into the community of

(12:55):
whatever organization we'rerepresenting.
So there's lots of ads, lots ofmessaging, lots of email, lots
of retargeting ads, and so it'sconversion.
So you're spending money, youwant that money to be
accountable, and so we basicallydo a pretty good job of mining
data to understand, um, if thatmarketing campaign is working or

(13:19):
not.
And so I'm super thankful forthe opportunity to serve.
It was good, you know, beingthe leader there, but, uh, it's,
it weighs on me.
It's very heavy because there'sa lot of responsibility there,
um, terms of, you know,representing Israel and we know,
as a seasoned Christian, youknow that we need to support
Israel, and so there's severalorganizations that come to us

(13:41):
and say, can we reach otherevangelicals that share the same
heart and help us?
You know, support Israel, andwe know that Israel is God's
chosen land and you know theJews are God's chosen people.

Speaker 2 (13:56):
Wow, that's fascinating.
I'd love to be able to dig moreinto that.
Just to understand, I love thechat about key performance
indicators.
As a consultant and as anexecutive coach, they're
definitely important.
And where that kindred spiritcomes into play as well is that
I've been moving more intoworking with Christian business
leaders as well, and I kind ofhave modified that a little bit.
They'd be kingdom performanceindicators and what are those.

Speaker 1 (14:18):
Oh, I like that yeah.

Speaker 2 (14:19):
Influence on God, that they just go a little bit
further and it's the impactwe're having on the world, being
very intentional in measuringthat, because if you want to
have kingdom impact, you've gotto measure kingdom impact, and
you do that in the form of thoseindicators, just like you would
revenue and margin and hits andall those different things that
come along so pretty powerful.

(14:40):
Well, fast forward 20 years toreally how I ended up being
introduced to you is you wrote abook called Vision Wins, and
can you elaborate on what VisionWins is about, who you wrote
that for and why did you writeit?
Why did you write Vision Wins?

Speaker 1 (14:57):
Yeah, you know, vision Wins is all about R7.
It is told through a story ofKelly and Elliot, who are.
Since I have a hockeybackground, I put it in the
mecca of hockey which is Edina,minnesota, and I built out these
characters.
I am a big fan of John Gordon.

(15:17):
I love all his books.
I love how he tells a story andI happened to have the
opportunity to carry his bagsonce when he was speaking at a
conference and I asked him howdo you write a book?
And he kind of laid out how towrite a book and it took me five
years to kind of figure outwhat he had told me there.
But I wanted to tell a storythat people can relate to and

(15:42):
how, what I think the worldturns.
So I build out these characters, kelly and Elliot, and the
supporting people around them,their parents and the hockey
community.
And you know, when it comes toR7, that's our process here,
that we take people through.
But you know you have a destiny.

(16:03):
You know, as a Christian, youknow our destiny is to glorify
the Lord with our talents andabilities.
And then you know that vision.
You know writing a vision andyou know on a tablet making a
plane.
Habakkuk 2.2 tells us that youknow writing a vision and you
know, on a tablet, making aplane.
Back at two, two tells it tellsus that you know to write it on
a tablet, make a plane.
So run running by I can see andcarry with them.
And so when we have a visionfor our life, you know we want

(16:24):
to cast vision, we want to, wewant to tell the world how we
see the world through our lens.
But really it's, it's a,basically a, you know, mirroring
what God wants us to do.
And then you know, how do we,how do we, what's the strategy
for that, for that vision tohappen?
So that's step three.
And then you know, you buildthe brand, communicate, pray

(16:44):
about steps one through five andthen step seven, take action.
So, I didn't want to write abook that just had the steps,
you know.
I wanted to tell the story ofhow somebody's living through
these steps, and that's what Idid with kelly and elliot.
And so they go through thatprocess and through a mentor
named jj, who happens to be thevery successful.

(17:06):
In fact, john, you probablyemulate jj very much.
Um, jj was JJ is an oldergentleman who has so much wisdom
about him, but he takes thisjob as a Zamboni driver and he's
just kind of like in the rinkand everybody goes to JJ because

(17:27):
they trust JJ.
He's just very open and you'reable to talk to him very well
and he listens and he helpspeople with their life and their
you know their God-givenpurpose and so so JJ is a big
character in the book and itjust tells the story and there's
some tragedy that happensbecause in life we have

(17:50):
tragedies, you know, we havecrisis, we have drama.
So there's some crisis anddrama in it and it's it's.
I actually just I love the booknow because I wrote it because
of the story and so yeah, that'sthat's vision wins.
So so the title of the book Ireally love too, because no

(18:10):
matter where you're at or whatyou're doing, vision always wins
.
And I don't want to make this apolitical thing, but when you
look at politicians and how theyrun for the presidency of the
United States of America, it'sreally interesting to see.
You know, you can go back, andI have example after example of

(18:35):
the presidential candidate whohas a compelling vision wins.

Speaker 2 (18:41):
Hey Uncommon Leaders, Hope you're enjoying the
episode.
So far, I believe in doingbusiness with people you like
and trust, and not just acompany name.
That's why a strong personalbrand is essential, whether
you're an entrepreneur or aleader within a company.
Brand Builders Group, the folkswho have been helping me refine
my own personal brand areoffering a free consultation
call with one of their expertbrand strategists.
They'll help you identify youruniqueness, craft a compelling

(19:02):
story and develop a step-by-stepplan to elevate your impact.
So head on over tocoachjohngallaghercom slash BBG,
as in Brand Builders Group, toschedule your free call and take
the first step toward buildinga personal brand that gets you
noticed for all the rightreasons.
That's coachjohngallaghercomslash BBG.
Now let's get back to theepisode.
Love that and I think youmentioned.

(19:24):
You said your book wasdescribed as a faith-based
personal development bookwrapped up in a hockey story.
That's it, and I love that asthe seven steps that you go
through.

Speaker 1 (19:38):
Now you story.

Speaker 2 (19:38):
That's it, Uh, and I love that.
That's the.
That's the seven steps that yougo through Now.
I appreciate you referring meto JJ.
You had me until you said olderor after that talk what's your
favorite John Gordon book?

Speaker 1 (19:43):
You got a favorite.
Is it energy bus?
I love the energy bus.
Carpenter is good.
Um, yeah, yeah.
Those are my two favorites.

Speaker 2 (19:49):
I was actually, I'll say, introduced to him, not
formally but in terms of hiswriting, with the coffee bean
and the story he and Damon Westdid together, and I heard Damon
West on a podcast and he talkedabout it, and I love how John
Gordon tells stories with hisbooks, though, and I love the
use of fables, and you'reactually the third hockey person
I've had on the podcast that'swritten a book in the story of a

(20:10):
fable hockey story.
So, really, and that it's notthat unique.
Although Gordon was a, he was alacrosse player, right he was
more of a lacrosse than he washockey.

Speaker 1 (20:19):
So excellent.

Speaker 2 (20:21):
You mentioned your background as a professional
hockey player as well and asports psychology coach, so that
gives you quite a perspectiveas well.
You bring your faith in and youtalk about your business,
what's happening, but you knowhow.
How has a mental performance insports translated to your
business, and it's good.
What are?
How are those thingsoverlapping even in the story?

Speaker 1 (20:43):
Yeah, it's such an awesome question and originally
I didn't know, john, like I justwanted to chase psychology,
because I believe that humanbehavior is like everything.
You know, how we react tocertain messaging, how we act to
certain words, how we react todrama around us.

(21:06):
It really determines who we areand we get in these ruts.
And because of our behavior,you know, we find out things
that work that are ineffectiveand we find out things that work
that are effective.
And so I just became a studentof chasing psychology to the
point where I was like you knowwhat I'm, just I wasn't really

(21:29):
interested in excuse me,interested in the title, I was
interested in chasing a path and, and, um, I really just wanted
to study the psychology and Ihad to pick, you know,
industrial, organizationalpsychology or sport, because I
was a pro hockey player.
I was like you know what, I'mgoing to go sport, of course.
And so I started working with abunch of hockey players, um,

(21:51):
from the NHL down, and I justsaid, you know, I'm just going
to keep chasing, you know, untilI get my doctorate.
And that's what I did.
I just kept chasing it, andthat's kind of my advice to the
people that are listening outthere, you know, when God's got
you in a place where you feelreally good, instead of changing
careers, you know, instead ofgoing wide, go deep.

(22:12):
It's so much more fulfilling togo deep than it is wide, and
that's what I did.
There's so many times I wantedto change my career out of
marketing and I said no, I'mgoing to reinvent marketing, I'm
just going to go deep with itand learn more and become a
student.
So have this growth mindset.
So, no matter what you dobecause I've coached a lot of

(22:35):
high performers in business andon the ice no matter what you do
, you're going to get to a pointwhere the skill level is pretty
much the same, whether you'rewriting, whether you're playing,
whether you're leading, youknow.
And so it all comes down tomindset and growth mindset and

(22:56):
listening and understanding, andyou know, and glorifying the
Lord through all those peaks andvalleys of all that.
And so you know.
I think the psychology appliesto everything we do, especially.
I mean, and everybody does.
You know, like so and how doyou react to the world is all
psychology.

Speaker 2 (23:18):
I love that in terms of you know, talking about again
, going back to even that, goingdeep.
Oftentimes, when you bringfaith into play too, leaders
will get they'll be born again,they'll be talking.
They're like well, now I haveto go into ministry full time,
versus taking their ministryright where they are at that
point in time and making adifference in the space.
You know, in ministry, if it'sfull-time ministry, you get

(23:41):
Sunday mornings, maybe Wednesdaynights, depending on how that
works In the workplace.
You're 40, 50 hours a weekimpacting lives of others and
the impact that you can have isso much more powerful as you go
through that.

Speaker 1 (23:54):
Yeah, there's a Gallup poll out there that says
that, um, in your lifetimeyou're going to spend about 88
to 90,000 hours at work.
That's crazy and so being, beinga blessing of where you're at.
You know, um, it's powerfulbeing grateful for where you're

(24:15):
at.
It's powerful.
That's where the flap comes inright.
The fear less than your pride.
There's like, oh, it's so muchbetter over there.
If only I could.
When I become a millionaire,I'm gonna donate.
No, you're not.
You're not.
If you're not giving now,you're not gonna donate when
you're a million million.
But it's not gonna happen.
It's just, it just doesn't workthat way.
And so I I listen I've beenguilty of all this.

(24:37):
I'm not preaching, you knowlike something I haven't done.
I've messed it all up twice,you know.

Speaker 2 (24:42):
I told you, your most powerfully positioned to help
the person you used to be and,in some cases, as men of faith
we're we still are.
I mean, there's only oneperfect person that's been in
the world and all we're tryingto do is emulate him.
Um, do you have an?
Uh, an inspirational story thatyou especially like to talk

(25:03):
about with regards to anorganization or a leader or
someone you've helped takethrough these R7 principles that
you talked about?
The, you know, the destiny, thevision strategy, strategy
ultimately leading up to takingaction.

Speaker 1 (25:16):
I think that I don't have a particular story of like
this just was over the top.
My story has been grinding.
That's my story and I didn'twant it to be my story, but
that's my story.
I think that you know, for meit's never been an audible voice
of like God saying go, do this.

(25:37):
I kind of have a problem withyou know, people saying the Holy
Spirit told me I've just been avery good steward of and I
don't see there's nothing wrongwith that, I'm just saying I
just that's just hasn't been mystory.
I've had this intuition of whereI think it should go and
through prayer and mentorship, Iwas telling my staff today

(25:59):
actually we were talking aboutleadership and there was an
example that came up and I saidyou ever see a turtle on a fence
post?
And they're like what are youtalking about, dave?
And I said you ever see aturtle on a fence post?
What do you think when you seea turtle on the fence post?
And somebody said that's weird.
And I said you know, you lookat a turtle on a fence post and

(26:21):
you think how did it get there?
And the answer is not by itself.
And so that's how I feel likeGod.
God, through those Destiny ofVision strategy, through R7, god
sent me leaders in every one ofthose categories for my career.

(26:42):
And I didn't know it until Ilooked back and I went my gosh.
Jay was there, tom was there,john was there and I'm like Dick
Rubin was there, like all thesepeople showed up for me, and I
think that happens to us all thetime and we ignore it.
I think the noise around uskeeps us like blinded to God

(27:05):
working in our lives and I think, on some very small level, john
, I've been able to recognizethat and say this is God sending
this person in my life?
I need to wake up and payattention.

Speaker 2 (27:18):
Dave, I think you're spot on.
As I said, you talked about nothearing the voice of God or not
hearing the voice of the HolySpirit.
Attention, because he willbring the individuals into our
life that need to make adifference.

(27:39):
If we're watching, if we wantto hear the voice of God, take
your Bible, read scripture outloud, you'll hear it.
That's his voice, no doubtabout it.
If you pay attention to thosethings that are going on in your
life, you'll recognize thegifts that are being handed to
you and if you'll just takethose and take action on those
things that come in, youmentioned, kind of there's been
someone in each one of thoseseven steps who influences your

(28:02):
leadership style the most.
Who do you follow thatinfluences you?

Speaker 1 (28:07):
I mean, I just hate to be, you know, you know.

Speaker 2 (28:10):
I'd say names, right.

Speaker 1 (28:12):
Say the same.
No, it's, it's just been Jesusman.
You know, it's people that havebeen in my life, leaders that
have brought the word of God ina different kind of way, and I
learned from that.
Look at my life and go okay,this is I'm a.

(28:32):
You know I'm probably thecliche of.
I'm a, um, I'm an average ofeverybody's been around me.
You know, take your top fivefriends.
I had, I had a.
I had one particular mentorearly on, um, it was actually
through the Amway business.
His name was Derek Woods and hesaid you know, you don't like

(28:54):
your self image.
Turn off the TV and read these30 bucks.
And I did.
I took it took me two years andturn off the TV, read these
books.
I can still, when I tell thestory, I can remember the
rocking chair of the land, ofthe house that we're in at the
time and I would go up there andI would read.

Speaker 2 (29:13):
And I'm turning the light of that headlight on my,
on my head, and I would you knowlike read a good lighting love
that.

Speaker 1 (29:19):
And so I read, you know, and I, and I turned it
around because I just didn'tlike who I was.
Um, you know, so I think, froman inspiration, somebody, a
mentor, telling me what I needto hear, not what I want to hear
, that's the true value of thatmentor, absolutely not what I
need to hear, not what I want tohear.

Speaker 2 (29:36):
That's the true value of that mentor, absolutely Not
what you want to hear.
You know, if you want someonewho's going to tell you what you
want to hear, you got to go toa different place.
If you want to grow, you got tohear what you, what you need to
hear.

Speaker 1 (29:48):
I think that's good.
Go ahead.
Yeah, as you say, I think I'vebeen willing and willingly and
been willing to let my friendsgo for not helping me.

Speaker 2 (30:03):
That I have to be open to it.
You have to be open to hearthat.
You have to be open to be ableto and be humble and not
prideful to listen into that.
In terms of the flap thatyou're talking about, you've had
a couple of good visualillustrations.
You talked about the turtle onthe fence post, the rocking
chair and the light on your headthat you use to read.
Those who are not watching onYouTube wouldn't be able to tell

(30:27):
as well the hat you have withthe big S on the front of it.
It looks like a Superman S.
Tell me the story of the s onyour hat and what is?
What is that really for?

Speaker 1 (30:37):
yeah.
So, um, when I was in highschool I was a pretty good
hockey player in the area sothey called me wonder dave
there's one wd, wonder dave anduh, and so that kind of stuck
with me.
But then after I left, all myhigh school friends and you know
, kind of pursued the hockeything.
Nobody knew wonder dave.
And so then I, you know, I wasplaying hockey and I was okay at
that, and then I joined thecrossfit community and I did

(31:00):
really well there and it becamesuper dave.
And so, you know, throughthrough coaching, through you
know different ranks wheneveryou know my my, you know name
became super dave with with thehockey community and so my kids
call me super and you knowpeople refer to me as super dave
with with the hockey community.
And so my kids call me superand you know people refer to me
as super dave.
So, um, yeah, so the s is is forsuperman, obviously, but you

(31:23):
know people call me super davefor for different reasons.
So and it's.
You know I will say it's nicewhen I go to like the cleaners
or I go to my country club,there there's lots of Dave Jones
and so I differentiate myselfwith you know, that's kind of
nice, so like which.
Dave Jones, are you?
And I'm like, oh, super, dave,yeah.

Speaker 2 (31:44):
Super Dave, love that , love that.
That is so cool.
Yeah, so Super Dave.
What's next?
You mentioned this book On ThinIce.
Tell me a little bit about thatas it's coming out.
What's going to be differentwith the story?

Speaker 1 (32:02):
So On.
Thin Ice is a sequel to VisionWins.
So Kelly and, as I mentionedearlier, kelly and Elliot are
the two primary characters and Ihad to make a decision in
Vision Wins to have a primarycharacter, which ended up being
Elliot, and.
But Kelly was really just a,she was she's.

(32:23):
She's pretty studly in terms ofhockey, like she's won the
Minnesota State Championshipfour times.
She goes on the St Cloud stage,she wins, wins, wins, um, and
and so On.
Ten Ice is about Kelly's faithstory, because she's not really
a Christian but everybody aroundher is a Christian.
And so after her hockey career,life hits and you know it's

(32:49):
kind of the stress happens andso it's a faith journey.
It's all about faith anddefining what faith is.
You know, faith in your skillor faith in God, and so there's
kind of a.
There's a line there, there'ssome drama that happens to Kelly
, but um, it's a real world book, um on.
You know how faith works.

Speaker 2 (33:12):
Love that Can't wait to see it come out when it's
there for the story, because Ican tell the influence that your
faith has on who you are, dave,and the others that you come in
contact with on a regular basis.
I'm sure you are someone thatinfluences folks in a big way.
I've enjoyed this conversation.
I know we could continue to goon um respecting your time and

(33:35):
and the time of the listeners aswell.
Dave, how do folks get in touchwith you and learn more about
you?

Speaker 1 (33:42):
Yeah, I mean, um, you know, if, if you're an
organizational leader out thereand you're maybe questioning
your messaging and questioningyour, your overall brand, you
brand you can reach me throughEmma's Good, just emmasgoodcom.
I'm waiting for your lastquestion here, John.
I've been kind of late.

Speaker 2 (34:03):
Well, there's always one.
I give you the last voice andI'll get to the last question
here, but I want to make surefolks know how to get in touch
with you.

Speaker 1 (34:10):
Yeah, so through Emma's Good.
The actual last question.

Speaker 2 (34:12):
No, I'm not going to forget it.

Speaker 1 (34:13):
Okay, so emmasgoodcom is something that goes.

Speaker 2 (34:17):
I think you ought to go out there and look, because
davejonescom is probably taken,but maybe superdavejonescom is
available.
Or superdave.
Maybe that's available and youcan pick that up on GoDaddy or
wherever you get your websitedomains.
I'll put a link to emmasgoodcomin the show notes.
And yes, thank you for sharingwho you are with the listeners

(34:40):
of the Uncommon Leader podcast.
And I will give you the lastword by finishing with the same
question that all the folks gothrough.
I'm going to give you abillboard, dave, and you can put
any message you want to on thatbillboard.
What's the message you're goingto put on it and why do you put
that message on there?

Speaker 1 (34:57):
Oh, I love this question.
I'm going to I'm still going tosteal this question, john.
This is so good.

Speaker 2 (35:01):
Excellent.
I wish I could say it was mineas well, but I'll share.
I'm going to give you creditfor two weeks.

Speaker 1 (35:06):
I'm going to give you credit for two weeks and then
I'm going to make it mine.
The message is plan to win.
Um, the message is plan to win.
So, and why is plan to win?
Now, I could say plan to winand then scratch out, win.
You know how you see, like thescratch out, like and say

(35:27):
dominate, so plan to dominate.
And so plan really doesn'trequire a whole lot of talent,
it requires a whole lot ofdiscipline.
And so when I think of plan,it's mental, emotional, physical
and spiritual.
And so how do we plan to win?
You know everybody, that's whatI love about this message is

(35:50):
everybody can plan to win.
You can ask the Lord that Iwant to win for him.
So this is all about Ephesians6 and putting on the armor of
God and going out there andkicking butt, because God kicks
butt, jesus kicked butt man.
So yeah, that's my billboardplan to win, slash, dominate.
That's my billboard plan to win, slash, dominate.

Speaker 2 (36:13):
Plan to win?
Slash, dominate, love thatSuper Dave Jones.
Thank you so much for addingvalue to the listeners of the
Uncommon Leader Podcast.
My friend, I hope we can stayconnected in some way, shape or
form Not that far apart in termsof rally and things like that,
but regardless, I wish you thebest on your book that's going
to be coming out here soon, aswell as in the work that you're

(36:36):
doing.
It's very important.
Thank you very much.

Speaker 1 (36:38):
John, it's a pleasure having you, a pleasure being on
your podcast.
Thank you for having me.

Speaker 2 (36:46):
And that wraps up another episode of the Uncommon
Leader Podcast.
Thanks for tuning in today.
If you found value in thisepisode, I encourage you to
share it with your friends,colleagues or anyone else who
could benefit from the insightsand inspiration we've shared.
Also, if you have a moment, I'dgreatly appreciate if you could
leave a rating and review onyour favorite podcast platform.
Your feedback not only helps usto improve, but it also helps

(37:08):
others discover the podcast andjoin our growing community of
uncommon leaders.
Until next time, go and growchampions.

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