Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
So, like that's
probably one of the biggest
mistakes that even I made as ayoung entrepreneur is I wanted
to help everybody else, but Ihaven't helped myself first, so
I wasn't in a place of health todo that.
I wasn't qualified to do so.
There's a lot of people likeyou can get a great education
off of YouTube, with peoplesaying a lot of great and
profound things that you agreewith, and then you can get a
camera out and repeat those overand over and over again and
(00:22):
create some really great soundbites.
But if you haven't learned toactually apply what it is that
you're talking about, thatyou're learning, then you can't
help other people do it.
Speaker 2 (00:36):
Hey, Uncommon Leaders
, welcome back.
This is the Uncommon LeaderPodcast.
I'm your host, John Gallagher.
I've got a great guest comingout for you today.
He is going to give us amasterclass in growth, both
personal growth and businessgrowth, scaling and hitting it
out of the park, and we'll havesome themes there, both in
business and in life.
I'm bringing you a gentleman bythe name of Nick Heider.
(00:59):
He's the host of the Hit Streakpodcast.
It's got over 200,000 listeners.
He's a philanthropist as well,involved in many things in his
local community that I lookforward to getting to hear more
about, and he's clearly athought leader in the leadership
(01:19):
social media industry and he'sbeen featured on organizations
NBC, New York Times, ABC, allthe big names where he's been
featured.
So we're honored to have him asa guest on the Uncommon Leader
podcast.
But he's also a devoted dad,husband and a man of faith as
well, and I look forward tohearing all those things from
here.
So, Nick Heider, welcome to theUncommon Leader podcast.
Great to have you.
How are you doing today?
Speaker 1 (01:39):
Well, john, it's an
honor and a pleasure to be here
hanging with you, man, and allof your amazing and loyal
audience.
Brother, let's give them whatthey came to get right.
Speaker 2 (01:48):
Absolutely, let's do
that.
Well, let's start off like Istart off all my first time
guests.
I'm going to ask you to tell mea story from your childhood
that still impacts who you aretoday, as a person or as a
leader.
Speaker 1 (02:00):
Man, that's a great
question.
My childhood lasted until aboutmy 35th birthday, if I'm being
honest, right, okay.
So that story is real simple.
It was the last time that Iwent to my parents for help and
they said this is the last time,don't come back.
And that was when reallyeverything that we have today
(02:21):
started.
That was the foundation of it.
It was Nick.
This is your life.
It's time for you to take itand own it.
You know what I mean, and thatwas the greatest gift for my
family that we have today.
That my parents gave us wasfreedom.
It was freedom.
Speaker 2 (02:36):
Yeah, the little
boots or whatever it is, the
kick right, say no more.
You know, again, as we'reparents in this world today,
it's so hard uh to to do thatand I'm sure that was a tough
decision for them.
Uh, but no doubt, uh, some lovethat was there.
That was really cool and, yeah,I get, I look forward to
hearing how that shaped you uh,and some of the things that you
(02:56):
are today.
Uh, you're a former, formerprofessional baseball player.
I'm going to jump right intothe podcast and the name of it,
the Hit Streak podcast.
What's behind the name HitStreak?
Or the philosophy, or what'sthere for you?
I mean, I'm going to assumethat there's some kind of
baseball theme in terms of thetitle of it, but what's there
for you?
Speaker 1 (03:14):
Well, it's really
simple.
In college I was on both abaseball and a music scholarship
, and if you have a hit in musicor in baseball, it's a good
thing, and if you have a streakof them it's even better.
That's where it came from.
Speaker 2 (03:27):
Yeah, you think about
that as that hit streak and you
put them together.
I know I got a few years on youas you go through it.
I remember those, uh.
The last one that I rememberreally watching was Pete Rose's
hit streak, uh, back in the dayand then and then prior to that
I'm not sure all the ones thathe was trying to break, but that
was really a lot of fun.
And that type of hit streak,that type of momentum that you
get on, it's positive and itstarts to get um, inertia on the
(03:51):
other side of a hit streak is aword you're never allowed to
say in baseball, uh, whetherthat's a slump or something else
.
But look, in the world thatyou're living in today, with
leadership and the influencethat you have and maybe even
part of your story.
What are some of the influencethat you have and maybe even
part of your story?
What are some of the thingsthat you see today that leaders
(04:11):
are running into, barriers thatare keeping them from that hit
streak or that momentum they'relooking to generate.
Speaker 1 (04:13):
Well, leaders
identify themselves first, and
leaders always.
You have to assumeresponsibility for everything,
because if it's not yourresponsibility, it's somebody
else's, which means they have tosolve whatever the problem is
that you might be dealing withor confronted with.
So I was coaching my son'sbaseball team a couple weeks ago
, as we sit today, and the themeof the post-game meeting was is
(04:35):
, you know, none of the playersstepped up and led, which means
the whole team took a step backRight.
So at the end of the day, youknow there's a saying that we
love that on bad players, nobodyleads.
On average players, um, at theend of the day, you know,
there's a great.
There's a saying that we lovethat on bad players, nobody
leads.
On average players, the coacheslead.
And on great sorry, on badteams, nobody leads.
On average teams, um, coacheslead, and on great teams, the
(04:56):
players lead.
So that's kind of like that'sthe big theme for us.
Um, as the kids grow up they're15 this year it's like, guys,
if you're leaning on us to getyou fired up and ready to rock
and roll, we've already lost.
My job as the coach or themanager or whatever is to make
sure that one of the players isstepping up and leading that
(05:18):
team.
Speaker 2 (05:19):
Love that.
I think about that becauseyou're exactly right.
Again, we stay in kids for alittle while.
15 15 year old.
I got a chance.
My brother coaches his son,which is eight year old.
It's a little bit differentworld they're still trying to
get into.
Do we really keep score?
Are we counting all the outsand things like that within
baseball?
But you get into the 13, 14, 15year olds.
That's the real deal.
(05:39):
And travel baseball is real.
But from a leadershipstandpoint, you're in the game
and you have responsibility.
You have accountability.
You mentioned that.
I love that analogy of badteams, good teams and great
teams.
Good team has a really goodleader in your world, nick, and
as you again, as you coach andbringing that out, what are some
of the things that you do todevelop your own skills as a
(06:01):
leader that you can pass down toyour children as well?
Speaker 1 (06:06):
Well, obviously,
personal development is a big
thing, but I believe everygeneration has to be better than
the previous one if we're doingit right.
So I have to do things biggerand better and move things
further than my father did, thesame way that he did from his
dad, and my son has to do thesame thing.
And if we continue to do that,generation after generation
after generation one, we'regoing to end up creating
(06:27):
generational wealth, but we'regoing to start to eliminate all
those generational sins that arepassed down from one generation
to the next.
So you know, at the end of theday being somebody asked me the
other day who my biggest threementors are in my life and I was
like, well, probably my dad, myson and my wife.
Right, because I learn fromthem every single day,
(06:52):
specifically my son.
My son is the greatest teacherI've ever had, because it's
almost like looking at areflection of yourself, just a
younger version, and I alreadyknow what he's thinking and I
already know what he's going todo stupid, or I know what he's
going to do great, because it's.
It's so crazy how you see, likethe way that he learns, and
there's so much in common thathim and I have, even though
there's 32 difference, uh orsorry, 29 years of age
(07:14):
difference, you know.
Speaker 2 (07:15):
You know I love that
and you think about the modeling
I mean again, I think aboutcountry music that goes along
with that.
Um, you know he's alwayswatching you.
Basically, in terms ofunderstanding, it becomes that
mirror and I know that,listening and doing some
research on you as well, thatfaith plays a really important
role in your life.
Also, how has that come evenmore when you stopped being a
(07:37):
kid at 35 and how has faithplayed a role in your life and
in your business, frankly too?
Speaker 1 (07:41):
Yeah, man.
Well, I'll put it to you thisway.
So your faith is incrediblyimportant, because how hard you
believe in whatever it is thatyou believe in is going to
directly affect the outcome ofhow you do things.
And let me see if I can put ittogether like this.
So one of the things that Istruggle with going to going to
(08:03):
church is there's people there's, let's say, 300, 350 people in
the congregation surrounded.
That I love, all right, that Icare about in that congregation.
But you know, if I was to havea conversation with them today
and then have anotherconversation with them a year
from now, a lot of those people,many of those people, most of
those people, are going to be inthe exact same spot they are
today, Right.
(08:24):
So, like for me, like I reallystruggle with that Proximity is
important.
I do think church is a greatplace to raise kids.
It feeds my wife a lot, but Iwant to be around people that
are moving the needle and youknow, church turns into what a
lot of people just do on Sunday,which means it's lost the
meaning from the reason thatthey went the first time.
(08:44):
So, like, every time after weleave church, I ask my wife and
my son my daughter's not youngenough to understand, or not old
enough to understand yet but Iasked my wife and my son what'd
you get out of that messagetoday?
And basically they always tellme what the pastor said.
And I said I didn't ask whatthe pastor said.
I said what'd you get out of it, Meaning how are you going to
use it, how are you going toapply it to your life this week,
Because we'll be back nextSunday.
(09:05):
So you empty the tank betweennow and next Saturday, fill it
back up next Sunday, use it tomove forward and grow Right.
And so that's the big thing.
And you see that in a lot ofplaces in life that's one of the
biggest problems that we see,Like when you know somebody will
(09:26):
call and say, hey, I'mconsidering doing business.
I've talked to a couple of otheragencies.
Those agencies promised mestrategy in a certain number of
clips and I'm like great.
They told you what you're goingto spend, when are you going to
make it?
When are you going to get areturn on investment?
That conversation never happensin those sales meetings.
That's the point of advertising, right?
So you know, I want to know whoyour editors are if I'm working
(09:49):
with you, have your editorsever sold anything?
Because if they haven't soldanything, how can they make a
piece of video that sellssomething?
Right?
So looking good and convertingnew customers are two different
things, right?
So there's obviously an art anda science and even recipes to
make ads that are to create adsthat make people take action,
(10:12):
and there's a lot of things thatlook really great that don't
sell anything, and if you wenton my Instagram right now,
there's probably 5,000 reallygood looking things that don't
sell anything.
Speaker 2 (10:23):
You know, I think
about that, nick, and as we
transition, maybe even from thatpersonal side into the business
side because they are mirroredreally well, and you think about
your behaviors and yourquestion to your family as they
hear the message on Sundaymorning sounds similar to the
questions you may have forclients that come into you as
well.
Is that what I'm teaching you?
What are you doing to bringthat forward?
(10:44):
So, who are the type of leaders, the type of business people
that you're looking to work with, and who are the ones you end
up saying no to as well, causeyou know they're not going to be
, uh, in essence, doing thethings that you're teaching them
to do?
Speaker 1 (10:56):
If people don't do
what they know is or what they
should do, it's one of twothings they don't believe that
they, they don't believe inthemselves, they don't believe
they're worthy.
Or that they don't believe inthemselves, they don't believe
they're worthy or that they canhave whatever it is that can be
had from whatever it is they'redoing, or they don't believe the
hype in what they're doing.
So my job is to figure out doyou believe in yourself enough
to win?
And then, do you believe inwhat it is that we're talking
(11:18):
about enough to actually do itand follow through At the end of
the day, doing what you saidyou're going to do?
That's that's the mostimportant and probably one of
the most uncommon things thatthat people can do.
It happens all the time.
They say they're going to dosomething and they don't do it.
So I'm looking for those peoplethat can do what they say
(11:39):
they're going to do more timesthan not, because that's
momentum in the right direction.
And then those people are theones that like the whole reason
that you advertise is becausethere's analytics, there's
strategy, there's a purposebehind every single piece or
whatever it is that you're doing, which means, like you know, a
lot of times you might create anad.
You're going to run it multipletimes.
Well, you got to run itmultiple times on time, on
schedule and everything elseRight.
(12:00):
So, um, it's, advertising isvery, very important and social
media is really importantbecause it's I mean, I look at
Instagram as a CRM, with anewsfeed, with a live feed.
You know what I mean.
So, however we use our CRM,we're using a lot of those same
tools and habits with our socialmedia.
Speaker 2 (12:18):
Right, sliding into
other people's DMs and things
like that, paying attention towhat they're liking and what
they're talking to you about andthose stories that are there,
all things that are veryimportant.
I'm curious, nick, because youknow we've both worked with an
organization that ultimatelyteach uh.
We're most powerfullypositioned to help the person
that we used to be.
How do you use your story uh toinfluence your clients, to
(12:41):
teach them, to help themunderstand uh what can happen,
and maybe share one of thosemisses just swinging a miss that
you had up until the point youwere 35?
That has helped shape yourbusiness today.
Speaker 1 (12:54):
Well, one of the
biggest problems that I have
that I constantly fight inbusiness is I don't part ways
with people soon enough.
So I want to change people,sometimes when it's the wrong
kind of change.
I need to just change thepeople, not change the people,
if that makes sense.
I can't change a person, but Ican remove that person from the
circle and put somebody else inthere.
(13:15):
That's the kind of changethat's often required, Because a
lot of times I make it aboutthe person that probably
shouldn't be here anymore.
Yet I'm holding on to them whenthat's not the most important
person in the equation.
They're actually here to servethe business that serves a
person and I got to do what'sbest for that person the
customer at the end of thejourney, right?
So that's probably like mybiggest thing I need to work on
(13:38):
in leadership constantly is it'sokay if you're not the person
for me right now?
You know what I mean as amatter of fact, if I'm spending
time with the wrong person, theright person isn't getting the
attention they need, Right.
And that's how you you have tothink about it that way.
Speaker 2 (13:52):
Yeah, all those yeses
that you say are no's to
somebody else.
If you look at it from thatperspective and I actually had,
uh, when I thought aboutstarting my own company five
years ago it was a conversationwith a business mentor of mine
who said you know, you don'thave to worry right now about
who you say yes to, because atsome point in your journey
(14:12):
you're going to have to decidewho you're going to say no to.
They're not lined up with yourvalues, they're not lined up
with, again, the disciplinesthat you're trying to teach them
and make that happen.
And I got to tell you, nick,it's one that I struggle with as
well, and I'm going to assumethat leaders struggle with it
every day, whether it'semployees that they work for
(14:32):
that may be getting results thatare very important and their
behaviors aren't lined up, butthey have to hold on to that
person because they're sovaluable, they're a rainmaker in
their organization, but theyknow they're doing damage.
It's happening similar inbusiness for you.
So how have you developed thatskill?
What is it for you, nick, thatallows you to get better at that
?
Speaker 1 (14:51):
The same way a
manager makes out a lineup or
puts in a substitution in themiddle of a game, or a pinch
hitter or a pitcher.
You lean on what you know, youlean on analytics, you lean on
the outcome that you're chasingright now, which usually, at the
end of the day a satisfiedcustomer is the ultimate outcome
for any business.
So if you can really hone inand focus on that and make sure
that you've got the right people, a lot of times it's not often
(15:12):
the wrong person, they're justin the wrong position.
Tom Brady won a lot of SuperBowls, but if you'd have put the
center behind him and Tom Bradyhiked the ball to the center
and he was the quarterback, theywouldn't have done as good,
they would have been out ofposition.
So, as silly as that sounds, alot of times that is the
fundamental issue.
Speaker 2 (15:36):
Hey, uncommon Leaders
, hope you're enjoying the
episode.
So far.
I believe in doing businesswith people you like and trust,
and not just a company name.
That's why a strong personalbrand is essential, whether
you're an entrepreneur or aleader within a company.
Brand Builders Group, the folkswho have been helping me refine
my own personal brand areoffering a free consultation
call with one of their expertbrand strategists.
They'll help you identify youruniqueness, craft a compelling
(15:57):
story and develop a step-by-stepplan to elevate your impact.
So head on over tocoachjohngallaghercom slash BBG,
as in Brand Builders Group, toschedule your free call and take
the first step toward buildinga personal brand that gets you
noticed for all the rightreasons.
That's coachjohngallaghercomslash BBG.
Now let's get back to theepisode.
Absolutely Well again, you talkabout that baseball analogy.
Those nine players on the fieldhave different positions for a
(16:19):
reason.
You're generally not going toput that pitcher at shortstop.
That may work when they'reyoung, but that's not going to
work in professional baseball.
For success, you got to findthe right seat for the person,
the right position on the fieldfor them to play or, frankly,
make changes when they are notdoing the things that they need
to be doing, all things that arevery important, and I love
using sports analogies to gothrough that.
(16:40):
Look, if you waited until youwere 35 to stop being a kid,
some of the things that you'veachieved since you were 35 are
pretty astounding, prettyuncommon in terms of business
growth, in terms of thephilanthropy that you talk about
and how you give back.
What do you think are the oneor two attributes that you have
(17:03):
that have made that possiblewhen you hit 35?
Speaker 1 (17:07):
It's man, it's just
drive, it's just, it's just
drive.
It's confidence, it's, it's a,it's obsession, it's wanting to
know.
You know, once you figure outyour purpose like that is, once
you figure out your purposeright now, cause my purpose has
changed multiple times.
But once you figure out yourpurpose right now, because my
(17:27):
purpose has changed multipletimes but once you figure out
your purpose, you have to finishwhatever it is that you're
called to do to serve thatpurpose, because that's where
the gift of the next thing ishidden is in the end of
something else, right?
So if you quit and you don'tfinish, you don't get the gift
at the end and you definitelydon't find what's in it for the
next person.
Even going back to people,there's only so much time you
(17:48):
have for the people in your life.
So I think a lot of times youknow God has to remove somebody
from your life to make room forthe next person.
So at the end of the day, it'scapacity, it's understanding
what all your KPIs are that aregoing to make you successful.
Most importantly, it's knowingexactly where it is that you
want to go.
Your GPS only works if you giveit a specific destination at
(18:08):
the end.
If I just type in Nashville,tennessee, I couldn't tell you
if I'll even be an hour fromwhere it is that I need to go.
But if I give it a specificaddress, it's going to give me
all the ways in which I can gothere, how long it's going to
take to get there and ifsomething happens to that path
along the way, it's going togive me all the new ways in
which I can get there and thenew time of arrival at that
(18:28):
destination.
So if you just treat your wholelife like a GPS, everything
that you're doing like a GPSit's crazy.
You'll find out where you're atin your journey.
You know, like one of myfavorite things I love to say is
we, most of us went to schoolfor at least 13 years, k through
12.
What I'm for sure of is if I'dhave been there eight, nine, 10
(18:49):
years and I didn't know when Iwas getting out, I would have
been out, Dude, I'm nevergetting out of here.
But if they were like no, no,no, dude, you only got three
more years and it's over, I'mlike oh, okay, I get it.
So, especially when it comes todigital marketing, social media
and such people can really getinto it for about 90 days.
But day 91 is when all of asudden they realize I ain't made
any money.
If I'm not making money doing it, it's a hobby.
(19:11):
I like doing other thingsbetter than this for my hobbies.
Again, if you're going to postone time, if you're only going
to do it once, why do it once?
What were you going to get outof that?
Most of the time it's becausethey wanted to post.
It was about you and not thepeople you can help.
At the end of the day, if it'sabout the people you can help,
(19:36):
you'd be posting every minute ofevery single day because you'd
want them to get your message.
Does that make sense?
Speaker 2 (19:39):
I'm following you,
nick.
As I listen to you, there'swords that come to my mind.
Well, first of all, as youtalked about the GPS, it's
intentionality.
Yeah, some is not a number,soon is not a time, and
Nashville is not the place whereyou want to finalize.
It's got to be that addressthat you want to hit, so you
know you're going to get there.
So, being very intentional andI also hear that in terms of
even the relationships that youallow in your life, you have to
(20:01):
be very intentional.
Second thing I heard, you knowheard is the direction, is the
target.
You've got to have a targetthat you want to hit.
How are you going to know whenyou get there?
If you just put Nashville,you'll see the sign when you
come in, but have you really won?
And so having a scoreboard,having a target, knowing when
you get there, is very importantas well.
And then the last is thatdiscipline.
(20:23):
Over and over again, the oneswho are going to win are
consistent you use the worddrive but the ones that are
going to win are consistentlydoing the same thing over and
over again.
Ultimately, until they seethose results.
Many times, at least what I'veheard.
You know people will quit a dayor two before they get to that
journey because it just gets tobe a little bit too hard.
(20:44):
I think all those, all thosepoints that you have, are be a
little bit too hard.
I think all those points thatyou have are totally critical.
Now and I've also heard youtalking in the mix you drive
very important as a dad andhusband and business leader.
How do you intentionallybalance out that GPS as well to
make sure that you're able to beable to have the time to coach
(21:05):
your son on his baseball teamand be able to be a good husband
as well?
Speaker 1 (21:09):
Uh, and be able to be
priorities, priorities,
prioritization, right.
So when you have those thingsin order, uh, first and foremost
is, um, you know my own faith.
If I'm not healthy enough tohelp my son and my wife or
anybody else, I can't do that.
Right?
You can't help people off theairplane If you're passed out on
the floor.
You have to have the oxygenmask on yourself first, right?
(21:31):
So, like, that's probably oneof the biggest mistakes that
even I made as a, as a youngentrepreneur, is I want to help
everybody else, but I haven'thelped myself first, and so I
wasn't in a place of health todo that.
I wasn't qualified to do so.
There's a lot of people like youcan get a great education off
of YouTube, with people saying alot of great and profound
things that you agree with, andthen you can get a camera out
(21:54):
and repeat those over and overand over again and create some
really great sound bites, but ifyou haven't learned to actually
apply what it is that you'retalking about, that you're
learning, then you can't helpother people do it.
So my whole thing is breakingdown the playbook of top
performers so you can get tothat next level too.
So I can't speak with wisdom toreally anything that I haven't
done.
I can only tell you the stuffthat we teach or the stuff that
(22:17):
we help people out with is thestuff that worked for us or the
people that mentored us.
Outside of that, I can have anopinion on it, but that's it.
That's all.
That it's worth is just anopinion.
So you know our parents.
I think it's been proven in thelast five or six years that you
know a lot of the trust, theblind trust, that our, that our
parents put into our government,or even our, our doctors and
(22:40):
teachers and facilitators it was.
It was a blind trust.
Maybe it was earned, maybe itwas earned, but trust can be
unearned very quickly too, andthat's as a parent coming up.
You know there was a lot ofthings that my parents didn't
question, probably cause theydidn't need to.
But we need to question certainthings as parents to make sure
that it is in the best interestof our family, our kids and what
(23:04):
it is that we're doing becausewe are one of one.
Our kids are one of one, ourkids and what it is that we're
doing Because we are one of one.
Our kids are one of one, ourhousehold is one of one.
Speaker 2 (23:14):
We are incredibly
unique, which means a
one-size-fits-all solutionprobably isn't the best thing
for most of us.
Amen, nick, I appreciate that,and you talked about this and
how you're doing your business.
You talked about the playbook.
Let's move over to yourbusiness here for just a minute.
Social media is a big part ofwhat you got going on.
Right now, tell us who it isthat you're helping and how
you're helping them right now.
Speaker 1 (23:30):
Well, let me say this
.
So obviously, the person thatI'm the best to help is somebody
that's where I was in my past,right, somebody that's in line
with the same journey.
So I help a lot of athletes,help a lot of business owners,
help a lot of husbands andfathers.
If you're in your mid 40s, I'mprobably somebody that can help
you Right, because that's whereI'm at.
(23:54):
Are you in your early 40s orlate 30s?
So you know at the, at the endof the day, if you've got
something that you're passionateabout that you believe can help
other people, I help youconnect with those other people.
Right, we're, and we do thatthrough scale, through scaling
content.
Speaker 2 (24:08):
When you think about
one story, nick, that's been
extremely impactful for you andwith someone you've worked with.
Could you share a story with us?
Speaker 1 (24:31):
that made me think
differently about what it was,
that we were doing our purpose,how we connected with other
people.
So he really showed me thepower and the potential of
podcasting social media at ahigh level, like we're doing it
today.
He really showed me the reachand, more importantly, the
influence that you can have bydoing it right and, at the end
of the day, I grew up with mydad in the music business, so
(24:54):
people look at social media.
The key word.
There's two words to socialmedia social and media.
So, first of all, how social isyour media?
That's really important, butit's media.
So how does all media makemoney in common?
And if your social media shouldprobably have a lot of those
same things in common?
People don't look at it thatway.
(25:15):
Podcasting, like.
If you look at the evolution ofpodcasting, it started out just
like radio bad audio that gotbetter.
Then they put a bad videoelement into it and that got
better Right.
So like and yeah, even so, evensocial media, like you know,
how does what's?
What is Netflix, hulu, apple TV, nbc, abc, fox, like they all
(25:36):
have content.
That's this in distribution.
What do they have in common?
Like dude, not like 90 or sopercent, maybe more, is like is
reruns.
It's not new.
So why does all your media haveto be new?
That's where the expense is.
When you have a piece that hits, why not run it over and over
again?
Are you only going to see thatKFC commercial one time?
(25:56):
Are they only going to playJelly Roll's new song one time?
When something works, do itagain.
Give it to them again over andover and over.
If you look at live TV, there'sa guide and there's an ad
schedule attached to that.
Why wouldn't you want yourmedia to look the same way?
Live TV there's a guide andthere's an ad schedule attached
to that.
Speaker 2 (26:12):
Why wouldn't you want
your media to look the same way
.
That's what we're doing, nick.
I love that.
Again, again back to thatconsistency time period and when
you find something that works,stick with it in terms of
understanding that there may bean opportunity to improve it as
you go down the line.
You talked about it moving frombad audio to good audio, to bad
video to good video.
You go back I'm a little bitolder and you go back even
further.
Like bad audio really was thismonthly CD that you got from a
(26:35):
leadership expert that came in,or, before that, the monthly
cassette tape that came in andyou had to listen to.
You talk about bad audio andnot being able to interact with
it.
The evolution of that is prettypowerful.
Let's talk about that evolution, how it's impacting your
business.
What about AI, nick?
What are you seeing in thatspace as we move toward better
video and all of that, and howare you encouraging your clients
(26:56):
to use it or not use AI to helpthem out?
Speaker 1 (27:00):
AI is a very powerful
tool.
All right, now check it out.
I'm not somebody that would beconsidered an expert shot with
any type of gun.
All right, so you can give methe biggest and best gun that
the military might use and it'sgoing to just absolutely
overpower me.
I'm not going to know how touse it.
I'm going to use it like abeginner.
(27:20):
Okay, so the only way that thatgun is can serve somebody is if
somebody that is reallyexperienced and has a high
education in guns AI is the sameway.
It's like it's.
It could be the most, the bestand most powerful gun on the
planet, but if you don't knowhow to operate it, you're still
going to get out of it.
What a beginner would.
Okay, so AI is powerful.
(27:40):
However, like you know, I canuse AI if I'm a really great uh
uh home builder.
I can use AI to create floorplans, stuff like that, based on
the knowledge that I've alreadyaccumulated.
I'm the pilot, but if I'venever built a home before, it's
not going to be near aseffective.
Does that make sense?
So, you've got to be an expertat whatever it is, a subject
(28:01):
matter expert at whatever it isthat you're needing the AI is
assisting you with.
That's one.
Two there's different versionsand different types of AI.
When you go to Outback, if thesteak cost $100, you'd be like
whoa, whoa, whoa, this ain'tright.
Versus, if you went to Ruth's,Chris or a really expensive
steakhouse and the steak was$200, you wouldn't think twice
about it.
So most people are still tryingto figure out is this the $20
(28:25):
steak or the $100 steak?
They don't know yet.
So you don't know exactly whatit is that you're looking at.
Don't know yet, so what youknow.
You don't know what exactlywhat it is that you're looking
at.
Most people know enough aboutautomobiles now to know that's a
hundred thousand dollarautomobile and that's a $20,000
automobile and why, right.
But they don't know that aboutAI, we're not educated consumers
yet.
Speaker 2 (28:42):
I hadn't been around
long enough.
I appreciate what you have tosay there too, nick.
I mean, I'm trying to learn ita little bit at a time.
It's hard to learn a little bitat a time, no doubt about it.
I think we've gone full circle,all the way out into that AI
and how it's impacting how yourbusiness is working.
Is there anything else you havegoing on, nick, in terms of
your world of philanthropy orimpact, that you kind of want to
share with the Uncommon Leaderpodcast?
Speaker 1 (29:04):
Man, again, the
biggest thing is reach.
You can't help people thatdon't know you're there.
You have to reach people andyou have to reach them often.
This is a very powerful thingthat we've seen over and over
and over again, because when itcomes to social media, it's kind
of like people that lose thesame 10 pounds over and, over
and over and over again.
They start, they stop and theystart over.
(29:25):
That happens a lot in the worldof social media, but remember
this there's actually a clientof mine that the biggest thing
we had to overcome is when hewas getting into this.
He would be really, reallygreat for three, four weeks at a
time, and then he'd disappearfor a month or two and then he
would come back and I was like,dude, look at the traction you
had in those three months.
(29:46):
He's like, yeah, you know, it'sgreat and I'm.
I'm like well, but think aboutwhat it actually was.
You, let's say, you woke up anaudience that didn't know they
need to be awakened.
You woke them up and you were,they were listening to you, and
then one day they came back formore and you weren't there.
Well, the appetite didn't goaway.
All you did was open the doorfor your competitor, right?
(30:09):
So once you start, you can'tyou owe it to those people that
are leaning on you to show upevery single day, because, again
, that's who your social mediais for.
Like, I don't spend a lot oftime on X, but maybe my clients
do.
There's people that maybe Ihelp do.
It's not about me, it's aboutthem.
So if everything that you do isabout them, then usually you're
(30:30):
started in the right directionand things can go that way.
And if you can keep it aboutthem and make all the decisions
you make about them, that's whatmakes it effective.
Like, the commercials we see onTV are not for us or, sorry, not
for the people that made them.
They're for us, right, they'refor us.
And you know.
Like, even now, if you'restreaming and an ad runs, they
tell you this is an ad.
The ad is the star of the show.
(30:51):
When it's time for the ad,right, and like, 25% of what is
consumed is an ad, okay.
So why would your social medianot be that way?
The model's already been proven.
You're already a consumer.
When people are consumers, theydon't even know why they're a
consumer, of what they like,what they like and why they like
it, why they go there, right?
(31:12):
There's multiple reasons inwhich you go to your favorite
restaurant or you shop at thatstore.
You go here, go wherever it is,use that People are going to
buy you for the exact samereasons, and that's how you
target people, right?
So you know, two years ago,posting every day was that was
the best practice.
But now that everybody's doingthat, well, you got to ask
yourself what's in it forInstagram, what's in it for
(31:34):
Facebook?
What's in it for YouTube?
They want people on there,right?
When does Nick Hyder leaveInstagram when he's mindlessly
scrolling?
When I've scrolled long enoughthat nothing caught my attention
, I'm like well, let me giveTikTok a shot, right?
So their job.
It was kind of like when we werein the nightclub business and I
was a DJ, Every third song Ihad to capture people or they
would leave.
(31:54):
But I also didn't want them onthe dance floor all night long.
We didn't make any money.
I needed to push them to thebar and then bring them back to
the dance floor.
So, again, this is an art,there's a science to all these
things, and you just have toshow up for people.
But if you looked at ourcontent calendar.
I think you'd be blown away.
Like all of our ads are listedwhen they get run, while they're
(32:15):
, while we're running them,which at like, we have multiple
versions of the same ad.
The call to actions aredifferent.
What is it that we're we'reworking on and who is it that
we're targeting, and why?
And did they get the message?
And once they got the message,if we've reached enough people
but we haven't generated enoughleads, we know it's a problem in
the messaging.
Reach is number one, prioritynumber one, then messaging is
(32:37):
number two.
Speaker 2 (32:39):
Love that, nick.
I hear the passion in it too.
Where can folks learn moreabout you, connect with you and
get to know a little bit moreabout what you do?
Speaker 1 (32:45):
All of my socials are
my name at Nick Heider,
nickheidercom and, of course, onall podcast platforms under the
Hit Streak.
Speaker 2 (32:52):
Hit Streak podcast.
I'm going to give you one lastquestion, give you the last word
.
You've been very gracious withyour time and for the listeners
of the Uncommon Leader podcast,but I usually use this question
as a billboard, but in your case, from a social media component.
I'm going to give you one IGpost.
You can do you only get onethat you're going to give you
one, uh, ig post you can do Okay, you get, you only get one that
you're going to give a lessonto somebody today that they're
(33:15):
going to make a difference.
What's it going to say on thatInstagram post or that LinkedIn
post or that social media post?
That you would want to tellthem and make sure they took
action?
Speaker 1 (33:25):
And why.
Number one is whatever problemit is, um, that, uh, that we're
working on solving for whoeverit is, that's going to be front
and center in the first threeseconds of that clip.
All right, so we're going tohave a really, really strong
hook to capture your attention.
Okay, we want you to pause andthink for a moment.
Then we're going to give yousome messaging or really outline
(33:45):
that problem and why and whatthe solution might be.
Most importantly, the mostimportant piece I told you those
5000 mindless pieces of postson Instagram that didn't were
never aimed at any revenue isbecause if I like what I saw, it
didn't tell me what action totake next.
You have to like.
When you see the Pizza Hutcommercial with this that looks
(34:08):
all beautiful, they say here'show you get the pizza.
That's the most important thing.
Like, if your video just fadesto black, you lose.
You have to know that it endedand what happens next, right?
So the call to action is themost important piece of any clip
that you're going to have.
Every single piece needs tohave a call to action, whether
it's like and follow for more,share it with somebody who needs
(34:29):
to hear it.
Comment this word to get intouch, whatever it might be.
You got to tell them what to doto get what they if they like
what they heard you got to tellthem how to get it.
Speaker 2 (34:37):
Love that, nick.
State the problem.
Call to action, get them sothat you can help them solve
that problem.
Nick again, once again you'vebeen very gracious in your steps
forward.
I know again, while you won'tcatch me in years, I can tell by
(34:57):
your drive that you're going tobe successful in all that you
do, going forward.
I appreciate you investing timewith us.
Thank you so much today.
Speaker 1 (35:02):
Thank you, brother.
Speaker 2 (35:06):
And that wraps up
another episode of the Uncommon
Leader Podcast.
Thanks for tuning in today.
If you found value in thisepisode, I encourage you to
share it with your friends,colleagues or anyone else who
could benefit from the insightsand inspiration we've shared.
Also, if you have a moment, I'dgreatly appreciate if you could
leave a rating and review onyour favorite podcast platform.
Your feedback not only helps usto improve, but it also helps
(35:28):
others discover the podcast andjoin our growing community of
uncommon leaders.
Until next time, go and growchampions.