There are many different ways to market and generate leads in real estate. If you're not comfortable with COLD lead generation ideas (cold calling, door knocking, sending fliers out to strangers), then working by connection for you. This sophisticated and comfortable form of lead generation isn't just lead generation - it's a whole business model.
The Unicorn Agent way (and we think the easiest way) to generate leads and maintain a robust book of potential buyers and sellers is through working by connection. There are a few key areas you have to hit in order for this to work well, but when it works well, it works really well.
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