The University of Life & Jonny Dodge

A business built around freedom shouldn’t chain you to a desk. Jonny Dodge joins us to share how he engineered eight companies around experiences that energise rather than exhaust, from Formula 1 hospitality and global adventures to superyacht brokerage, private jet charter, and even commercial space trips. The common thread isn’t luxury; it’s a deliberate system for living well while scaling impact.

We dig into the mechanics: hiring for your weaknesses so you can operate in your zone of vision and relationships, and building community as a core asset. Johnny’s Global Committee brings influential founders together for meaningful experiences and candid conversations, while Global Base pioneers “subscription living” for the luxury nomad who rotates homes and wants lifestyle, network, and access bundled together. He shows why the right room changes your baseline, your decisions, and your deal flow.

Johnny’s growth playbook is equal parts mindset and method. Forget 10% gains, ask what it would take to 10x, then let that ambition demand new pricing, clients, and systems. Break rules when they block standout experiences. Go to the customer first, give value before you monetise, and build trust in motion. Start before you’re ready, because momentum makes steering, and pivoting possible. Most of all, tell your future. People buy why you do it, not what you do. When your narrative aims high, the right allies show up.

If you’re tired of grind-for-grind’s sake and want a life-first, scale-ready way to work, this conversation is your spark. Listen and share with a friend who needs a push.

Support the show

If ever you'd like to connect, please don't hesitate to connect via my website www.jamiewhite.com.

I am always open to feedback, reflections, guest / subject recommendations and anything else that might come up.

Thank you for listening, Jamie x

Episode Transcript

SPEAKER_03 (00:00):
So, Johnny, welcome to the University of Life.
Hello.
Hello.
I love being here.

SPEAKER_01 (00:05):
Looking forward to it.

SPEAKER_03 (00:06):
Thank you.
Um I look, I'm just fascinatedby your life.
I'm fascinated by yourInstagram.
I'm fascinated by you as awhole.
And I'm I'm like dying to I'mI'm actually kind of curious
where do I even get started whenit comes to you?
Like, how do you start bysaying, Oh yeah, this is me,
this is what I do?

SPEAKER_01 (00:22):
How do I tell people?

SPEAKER_03 (00:23):
Yeah.

SPEAKER_01 (00:24):
That that's an interesting challenge.
Like, um problem is as anentrepreneur, you you often
can't fix with one business,right?
It's it's too easy to go off anddo multiple.
Um, and that can be challenging.
It doesn't always result in thebest financial outcome, but it
does create a lot of fun.
I think the the importance ofour group of companies is our

(00:47):
client base, ultra high networth clients, and our passion.
So, what is our our groupphilosophy?
It's um being able to inspirethe most powerful and
influential people in the world.
Um, and we inspire them throughexperiences, and that's the
power of what we do, which issuper exciting.

SPEAKER_03 (01:08):
Yeah, because because I look on at you and I I
see a lightness, I see a fun, Isee a playfulness, and then I
see a scale.
It's like when I I I kind ofquickly introduce you, I'm like,
oh, he like he uh leases yachtsfor like the best holidays ever
are our private jets.

(01:28):
But like at one stage you weredoing trips to the to space.

SPEAKER_01 (01:31):
Yeah, we do with space experiences.
We set that up five years ago,uh, sent our first clients to
space three years ago.
So yeah, I mean, look, they wehave exciting companies in the
group.
Um and that there's eightcompanies in total across the
group, but uh I mean the onesthat are most of interest, and I
mean so many, but the the onesthat take my most time, GPM, um,

(01:53):
our events and formula onebusiness.
That's exciting, doingadventures around the world as
well as running F1 andhospitality and sponsorship for
the last 16 years.
That's based in London.
We have MyOcean, which is umchartering, managing, and
selling of um the largest yachtsin the world, which is a great
business.
Um, and that's between Monacoand Dubai, um, the team there.

(02:15):
Then Your Sky, our jet charterbusiness, um, and then Global
Base, um, our community um inBali.

SPEAKER_03 (02:23):
It's it seems like for every which way you want to
live life, you find a fantasticway of building a life sorry,
building a business around it.
But it also like the businessdoesn't seem to, let's say,
constrain the quality of life.
Like, because you're somebodythat seemingly lives and breeds
what he does.
And it's like when I look onanyway, or in the moments of
where we connect, you'reenjoying the yacht or you're

(02:45):
enjoying the travel.
It's like the travel doesn't gettoo much.
You don't get jaded by theindulgences or anything.
You seem to live and livereally, really well, whilst at
the same time building afantastic business throughout in
compliment to you.

SPEAKER_01 (02:57):
Look, I'm lucky enough to have built an awesome
team around me.
And I think it's finding thegaps as well.
That's important.
Like I know I'm not very good atoperations, having a great
operational team, having goodCOO, these types of individuals
that are really key to whereyour gaps are.
I think that that's fundamental.
Otherwise, you employ peoplelike you, and that that becomes

(03:17):
a challenge because you all havethe big gaps.
So um employing a good team hasbeen one of my hardest
challenges.
Um, we're employing across threedifferent countries, like it's
that there's a lot of nuance tohow we manage that and in four
different industry sectorsacross our company.
So definitely a big challenge.
But I am lucky enough to livethe lifestyle of our clients and

(03:40):
to have billionaires come to youand go, Johnny, I wish I had
your life, like is a greatsituation to present uh like
living life to the fullest, anduh remembering that the ultimate
goal in life isn't money, it'shappiness, and make reminding
people of that on a daily basisand and how to get there doesn't
always take lots of money, itdoes help.

SPEAKER_03 (04:01):
Yeah, yeah, I think there's a real there's such a
kind of um an odd thing, let'ssay, about so many of us that we
we will sacrifice so much inlife in the pursuit of money.
Um and we'll sacrifice the happyonly to get the money devoid of
the happiness, devoid of theenergy, devoid perhaps of the

(04:22):
health that we sacrificed alongthe way, and then wonder what
the hell was it about and spenda fortune to get some of that
back.

SPEAKER_01 (04:27):
Well, I mean, there's that um great story of
that entrepreneur that uh meetsa fisherman on the beach
catching a fish, and he says,Look, with this money, if you're
extra, you stay here for a fewmore hours, you can go and sell
the extra fish you don't needtonight once he caught all his
fish.
And and then he's like, But thenwhat would I do with that?
Then you can employ more peopleto help you fishing, you could
get a factory, you could go outand get boats, you could go out

(04:50):
and do that.
And then he's like, Cool, butthen what would I do?
He's like, Oh, look, once you'veamassed all that money, you'd
come and do what you you want.
He's like, What do you want?
He's like, I want to sit hereand fish.
Yeah, like the ultimate goal oftrying to uh achieve all these
things.
And as I've found, it's veryeasy once you've had money to
realise that it's notnecessarily the solution.

(05:11):
And at times when I've made themost, I've had some of my
biggest emotional challenges.
I think that sometimes with allof this comes a lot more burden,
and my highest value is freedom.
And often that can start to betaken away from you if you've
got too much responsibility andliabilities around you.

(05:32):
So with these assets comeliabilities and owning your
house, operating these things,the all these companies, staff
reliant on you.
So it's an important balancinggame.
Um, just get right.

SPEAKER_03 (05:47):
It's interesting hearing you say that like your
highest priority is freedom.
For me, as a youngerentrepreneur in my 20s, I
remember the big motivator forme.
It was like, I want to be free.
So I'm gonna, I'm gonna be anentrepreneur.
And I I I unconsciously enslavedmyself with my business.
I enslaved myself to my team.
I remember like I found myselfalmost keeping up appearances.

(06:07):
I wanted to be the first one in,I wanted to be the last one out.
I remember being too afraid tolet anyone see that I was on
holidays.
Yeah.
And uh, and I really feltliterally chained to a desk.
And it's quite sad.
Yes, I made a lot of money, butI didn't do anything with it.
And interestingly enough, what Ifound is that my quality of life

(06:28):
deteriorated so much that let'ssay my spirit, my soul, my
energy did.
And as much as I was turning upfirst in work and turning up
last, my energy was gone.
And that actually, I think,undermined it my undermined,
let's say, my energy, myentrepreneurial charge and my
capacity to earn.
And so what?
I gave myself to my work, didreally well, but in giving

(06:50):
myself to my work, suffered andsuffered so much that regardless
of how much I gave to my work,there was nothing left to give.
And unfortunately, then thereturn just stopped altogether.
That I see as so much of ajourney that I'm kind of
reminded more and more putyourself first, look after
yourself first and foremost.
You're like you're your mostvaluable resource as an
entrepreneur.
Umce I love what you do becauseI'm like, oh, okay, these are

(07:13):
like they're like money can'tbuy opportunities.
Of course, of course, a lot ofmoney can, but like it is uh, I
do find that when I let's sayinvest now in these like
incredible experiences, itactually inspires me.
It charges me up, it makes mewant to work all the more.
Very much.

SPEAKER_01 (07:30):
And I think that's what I've loved with the global
committee is building ourcommunity.
It's really been one of myfavorite projects and um
something that is deep with mypassion.
It's about bringing togetherthese incredibly influential,
uh, powerful humans.
And the ability to do that meansthat we can all be in an

(07:50):
environment you are the averageof the five people you spend the
most time with.
It's so important to be aroundthat environment and the energy
that you take from those people.
Let's discuss big challenges,let's discuss um big challenges
that we have with ourselves andexternally.
Like those types of discussionsare so important and they're not
had enough.
Often in a business, we'll haveteams of people sit down and

(08:13):
work out what the plan is forthe year and these goals and
write them down.
But some people don't even dothat for five minutes for their
own lives.
Yeah.
That's incredible because you'refar more value than valuable
than your business.
Like nothing matters more thanyou.
So put your time and energy intoyou is the primary focus.

SPEAKER_03 (08:32):
I love that as uh like let's say an inspiring
message because uh entrepreneursare old.
Like I remember 10 years ago,there was guys like what it was,
Tony Robbins, or it was or itwas Gary V, and it was like, you
gotta work, work, work, work,work, and it's stop sleeping,
like just keep working.
Um, I remember that idea of likecompete over how few hours you
can sleep, biohack yourself toliterally working 24 hours a

(08:54):
day.
And that's miserable.
That's absolutely miserable.
And you're completely right thatif if you're like the better you
look after yourself, the betterthat reflects itself in your
business.
That whole idea was lost a fewyears ago, but now I now I love
that it's coming intoprominence.

SPEAKER_01 (09:08):
And I very much look, I think there's a mix if
you are here with the businessagenda, and um, I think that
there is some key learnings fromthat.
It's and I I love the visions ofdoing the right things in
business when but you've got tobalance the two.
I I'm uh like 10xing that idea,or what I do with my team is go,
look, if a project that made amillion dollars last year has to

(09:32):
make 10 now, um, what would youdo to change uh things?
And that like cheat code I'vecreated with my team is they go,
hang on, it's had to make 10million.
Well, well, we'd have to changeall of the marketing, all of the
supply systems, all of theclients, the price point.
I'm like, go ahead and do all ofthose things and then come back
to me.
And if we then double our incomethrough that project, because

(09:56):
we've taken such big visionarythoughts in the first place, it
and my uh ethos has always beento the team, it is really aim
for the stars, and if we fail,we'll hit the moon.
And I I would love to fail at amassive goal than succeed at a
small goal because that reallyisn't the mentality of how
you're gonna achieve things.
And so often people put smallgoals in or they try and review

(10:19):
their goals down, keep failingat absolutely massive goals that
will ultimately inspireeveryone, and it will bring
people closer to you and aroundyou.
Have ridiculously big goals, andI love it.
I love that.
That's actually quite a littlemicro moment.

SPEAKER_03 (10:33):
I'm like, capture that, share that.
But I um looking at you, andkind of there's two gems that
I've pulled, let's say, fromwhat you've shared so far.
Is that one, hire yourweaknesses?
Like, don't don't be too proudas a boss.
Recognize that the probably themost efficient place you can
hire as a boss is your weakestpoint.
And yeah, and don't be too proudto have somebody come in as an

(10:55):
expert in that weakness and givethem that expertise.

SPEAKER_01 (10:58):
As I always say, I want to be the dumbest guy in
the room, like your ability tobe able to have those people
around you and the poorest guy,because you're gonna learn
something from everyone else.
So, whether that's in socialsettings where you can learn
from them or whether you employ,you certainly don't want to be
the expert.
And I get so excited whensomeone in my team has far more
knowledge than me in an areabecause that that gives me that

(11:20):
complete comfort to let go andgive them the reins to that
particular area of the business,and that is ultimately where
you're going to drop your stresslevels and um create more value
and freedom for yourself.
And so much of this is amindset, like you say, it was it
took COVID for me to learn thatI didn't need to be the first
guy in the office and the lastone to leave because I moved to

(11:40):
Monaco during COVID and then Ihad to run a team remotely.
Now, uh, so many of my employeesare new, the majority of my
staff didn't know me when I usedto work in our London office.
I now go to our London officeonce a year.
So everyone's used to that beingthe case in the scenario.
If you educate like that, theneveryone's used to it.
Now I can be away from theoffice all of the time.

(12:02):
Um, unfortunately, I'm now inanother office in a different
country, but um, it does meanyou have that ability to do it.
And it's just such a glassceiling that people have, or
just this perception that Ican't do this.
Once you're forced to change it,and of course, it it's always um
the point where it's always thepain that makes the most change.

(12:22):
If there's a good opportunityahead, but sometimes you're
forced into those changes.
When you are, that's the mostbrilliant thing.
In fact, some of the biggestchallenges I've had in business
of things not working out havebeen when I've made the greatest
changes, and that's been themost exciting for me.
When I've seen something thatothers would see as a terrible
situation within a business or ahuge challenge that really
hasn't gone in our favor, it'sultimately ended so

(12:45):
significantly better for mebecause it's forced me to change
into a different direction or adifferent challenge.
And that's been some of thegreatest opportunities I've ever
had.

SPEAKER_03 (12:53):
Yeah, I love that.
Like when circumstances go wildand extraordinarily challenging,
like there is that, oh, life ishappening to me, buzz that most
of us get that we become thevictim.
And then there's an enormousturning point when it is like,
okay, what can I learn from thiswhen we see life as a teacher?
And that that's our opportunityto upgrade.
That's our opportunity, ourcertainly our our encouragement
to do things differently.

(13:14):
And in so many cases, if youtake the learnings, evolve.
Um, I I love as well, like Ikind of get the idea, snooping
at say into your businessjourney that it's like perhaps
you went on a private jet andyou're like, this is cool.
I'm gonna make this easier forpeople, and then a yacht, and
you're like, this process iscool too.
I'm gonna make this easier forpeople.
I I think what you're doing withGlobal Committee now is really

(13:35):
interesting because you havethis network of fascinating
people that are on the jets, onthe yachts.
Um but success can be lonely.
Success can be really lonely.
And so bringing the and and alsoat the same time isolating,
sorry, lonely, isolating, prettymuch the same thing, but like
isolating in terms of it's hardto relate to those that you grew

(13:56):
up with and your family, butother people who are on a
similar journey are yourclients, your customers.
And what I get the impressionyou're doing with Global
Committee is you're like, hey,why don't you all come together?
I'm doing these experiences foryou all individually.
How about I do it collectively?
And at the same time, we'llfoster some really good
conversations.

SPEAKER_01 (14:11):
Well, I mean, that's that's the thing.
I love building community.
And what we've seen as we lookat new trends across all of our
industry sectors that we operatein, that one of the most
valuable trends going forward isgoing to be community.
It's something that is sochallenging to build nowadays,
and our network is incredibleand full of inspiring people.

(14:32):
So we've now driven thatcommunity, not just through
global committee, but alsothrough global base, our real
estate business.
And that's been super excitingbecause again, what we've done
is driven by community-firsthome ownership, which which
sounds strange, or like the theconcept is in what we've built
now is that people are lookingto invest three, four, five, six

(14:53):
hundred thousand dollars.
Um and they can then become partof our community.
But the narrative has been spendthat money, come part of the
community, and you get the villafor free.
Like the the point in that isthat we're building homes around
the world is our ultimate goalbecause of what we see now as
what we've dubbed as the luxurynomad, someone that a few years

(15:15):
ago was a digital nomad.
Now the luxury nomad in oureyes, as we've seen through our
travel trend, is very much umthe CEOs of large corporations
that have the ability to workremotely.
They travel with their staff,they travel with their family,
they travel seasonally.
Gone is this um traditionalsummer holiday situation, and

(15:36):
now seasonal travelers come in.
So we felt that home ownershipneeded to change with that.
So our concept with Global Baseis to build properties around
the world, um, starting withBali, but growing that to other
destinations where people canhave a home they've acquired and
then come and have what we'vecalled subscription living, this
concept of um owning your ownhome and paying your service

(15:59):
fees that you wouldtraditionally, but then giving
you access to a world of notexist not just the community um
where you're based, but alsoaround the world.
We're very unique as a developerbecause we also own an events
company that gives you access towhether it's going to a Formula
One race, going on a superyacht, going on trips to
Antarctica or supercar rallies.

SPEAKER_03 (16:19):
This is the point now that anybody listening on
would completely get myintroduction at the start.
It's like, wait a second, thisguy's a property developer, he's
building a community, he doesthe entertainment for Formula
One.
I heard yachts, I heard jets, Iheard spaces trips to the moon,
not to the moon to space.
It's like, oh my gosh.
Yeah.
Like, wow, wow.
Do you do you ever like, do youever get overwhelmed?

(16:41):
Do you ever pinch yourself andgo, holy shit, I'm doing all of
this?

SPEAKER_01 (16:44):
I try to ground myself as much as you can.
I love living these experiencesthrough other people's eyes.
The first time I get to showthis.
Um as a business, because wetraditionally look after newer,
younger clientele.
Um, the the first time kind ofthey're ever going to Santrape
or going on a jet, and we've gotclients that have gone from zero

(17:07):
to billionaire in a matter ofmonths.
So what?

SPEAKER_03 (17:10):
You said newer younger as well.
Uh my imagination was kind oflike movie stars and like uh
empire owners, but you're sayingnewer younger.

SPEAKER_01 (17:19):
Yes, yeah, very much.
In in it the new revolution, ofcourse, of wealth used to be
traditionally was in propertyand real estate, these
billionaires would come through.
Now it's coming throughtechnology and crypto.
Um, and people have the abilityto go from um a non-profitable
business to exiting for billionsof dollars, as well as um

(17:41):
through crypto amassing billionsof dollars of wealth very, very
rapidly.
And so you've got clients ofours buying their first yacht at
$100 million.
Like you've got clientsexperiencing these trips coming
on$25 million holidays with us.
So, and it's our ability to beable to explain to these people

(18:01):
and show them how to live to theabsolute fullest through their
new wealth.

SPEAKER_03 (18:06):
So I find it fascinating chatting to you
because it is it's such a like agateway, let's say, into a bit
of a different world.
Um, for so many, that that kindof living is is unfathomable.
But it what I'm kind of gettingthe grasp of when you sort
certainly when you talked aboutglobal basis, like it's like
Jamie, community is everything.
Uh, positioning is everything.
I I I learned this.
I remember I went on theholiday, I went to a really,

(18:26):
really like fancy resort.
I was like, I just want toindulge.
The only thing is, over thecourse of that holiday, I bumped
shoulders into so manyinteresting people that the
holiday paid for itself overfive, six times.
That fascinated me.
It was like, Jamie, think alittle bit differently about how
you leisure.
Think a bit a little bitdifferently in terms of how you
indulge, because in actual fact,you put yourself in the right
place at the right time, it willreturn back so many times over.

SPEAKER_01 (18:49):
Oh, I mean, that's how I've done every deal in life
is building that network.
And that's been the mostvaluable thing.
As they say, don't go for acoffee at Starbucks, go and find
a five-star hotel.
The coffee's gonna cost youmore, but it will 100% return
through that network.
When you go to these luxuryhotels, what you don't often
notice is why you feel theexperience is so much more

(19:12):
elevated, and often it's thepeople at that location, not the
way of the service.
The people there aresignificantly more elevated, and
that environment creates so muchmore value.
But all of these opportunitiesthat I've had in life is through
building that network,connecting people.
And I think people look to climbthat ladder and they often look

(19:33):
above them and try and ask forthings.
I look above me and try to givethings.
That's the value of buildingyour network and the connection
that people want.
So if you're trying to reach upto that billionaire, offer
something back, um, and be themost interesting person in the
room, be able to offer value topeople, even if you're not the
wealthiest.

SPEAKER_03 (19:52):
And in your case, it's fun, it's indulgence, it's
enjoyment.
I um I think it's quiteinteresting.
Like the whole obviously, moneyscience.
Psychology and money mindset.
And there's idiots onlinesaying, you know, like if you
really want to do well, save thethree, four pounds a day that
you spend on a coffee, put itinto an index fund every day.
And it's like, oh God almighty.
Whereas a love that's saying, ifyou want to be successful, look

(20:14):
at what everybody else is doing,do the opposite.
And you're like, stop spendingfour quid for a coffee, spend 10
pounds, go to the nicer place,enjoy the nicer experience, meet
the nicer people, and you veryquickly find an interesting
opportunity presents itself.
That just isn't encouragedenough.
Like you obviously spend a lotof time over in Dubai as well.
And I found it interesting.
My my past history, I used topromote nightclubs.

(20:37):
And uh I used to own nightclubs,so I don't vibe.

SPEAKER_02 (20:40):
You know this vibe, yes.

SPEAKER_03 (20:42):
Um, one of the guys who worked with me uh went off
to Dubai to work in thenightclubs there, and I checked
in with him.
I was like, How's it going?
He went through the figures.
We were doing at the height ofabout 30 nightclubs a week.
I thought we were doingphenomenally well.
He was like, Jamie, I'm doingone night in Dubai.
I'm working fractionally incomparison to how we used to

(21:03):
work over there.
I'm earning pretty much on par.
And I think that's like, youknow, when we talk about
obviously the company you keepand then the environment you're
in, you can be doing the samework in a different environment
in the right environment, andit'd be 30 times more
productive.

SPEAKER_01 (21:16):
Well, I think this is the key thing, and there's so
many people that create thisglass ceiling within their
businesses, and they say, look,last year, whatever it may be,
whatever their figures, theymade$100,000.
Like, and they think, oh, if Ican make 10% more this year.
But you have to realize thatthere's opportunities in that
marketplace for you to be ableto make$10 million the next

(21:39):
year.
And I think that so often youneed to break all of the molds
and reset everything.
Um, even within ourorganizations, when you're
having budget meetings or salesmeetings, you're looking for
this incremental growth.
And I'm like, there's a wholegap in the market here which
could double our um turnover orprofit next year.

(22:00):
Like, go and find that.
Like, just look for these biggaps.
Don't fit into the norm.
Go and find where theseopportunities are.
Don't believe there's a glassceiling.
Like, you can see examples ofother things out there.
Go and look at differentindustries, see how people have
completely broken the norm.
Look for um examples of wherepeople have completely broken
the norm and gone and found outa way because too often we just

(22:22):
try and get incrementally betterwhen the opportunity is to just
write everything off and startagain and go so exponentially
bigger.

SPEAKER_03 (22:32):
Yeah, I it is odd, let's say the almost societal
conditioning where so many havesubscribed to like a 10% pay
rise every year.
That's great.
That's the benchmark.
And and perhaps all it is is adifference of saying, Well,
actually, how can I double everyyear?
That that simple act of justasking yourself that question
might be the bigger determiningfactor in terms of the success

(22:53):
you want to do.

SPEAKER_01 (22:54):
100%, because it just resets every question in
your mind, completely changes.
It's 10% better.
None of your uh currentconditioning changes.
A hundred percent more.
Everyone realizes they've got tochange every single narrative,
every single process they'recurrently doing.
So when you start looking at itin that way, it starts moving

(23:14):
things very quickly.

SPEAKER_03 (23:16):
It's funny that there's there's obviously such
safety in doing what everybodyelse does.
But all there is is normalnessin that.
Um, you know, it's just thebeaten path.
It's the way things are done,and all the, you know,
everybody's profit margins aretaken into it.
And so the beaten safe path is,let's say, the 10% pay rise per
year.
To step out of that is quiterebellious, it's quite

(23:37):
challenging, it's quitepressuresome, actually.
Like, you know, if you're doingsomething different to everybody
else, you feel a weight ofpressure from that.
And that pressure might feellike almost good instinct
instinctually, I'm doingsomething wrong.
Actual fact, I actually thinkthat's right.
Once you're getting away fromthe norm, there's the
opportunity.

SPEAKER_01 (23:53):
There's the opportunity to beat the growth
curve.
But but that's where I foundthese opportunities in this sort
of stuff, and not that I've goneafter and gone, right, I'll go
and present a different productor go and do these other deals.
But I've seen where the need is,and then I've offered my
services without looking at howI'm going to monetize it.
The opportunity is to getyourself in that network, doing

(24:16):
that business, being able toconnect people through the
relationships you've created.
So, first time coming into theseindustries, I've just offered to
put myself in the middle, createthe opportunity, create the
deal, not looking at how I'mgoing to monetize it at all.
And those have been thesituations that then given me
the foundations to build on andmonetize from there.

(24:36):
If you're trying to make moneyfrom day one, it won't work.

SPEAKER_03 (24:38):
Can I make that practical?
So here's me chatting to a groupof people, and even a group of
friends.
And I'm like, guys, we should goon this holiday.
And everybody gets reallyexcited about the holiday.
But I'm immediately startthinking about the figures, and
I'm like, oh, it'll cost thisand it'll cost that, and it'll
cost that.
And before I know it, I'vekilled the energy of it, right?
And that happens a lot.

(25:00):
The other one is like, thisholiday's amazing.
Well, do you know what?
Look, we'll make it happen.
Whatever it is, we'll figure outthe figures as we go along.
Who's in?
I'm in, I'm in, I'm in, I'm in,I'm in.
Cool.
I'll check in with you as weprogress from there.
One is like flowy, exciting,enticing.
And the other one is thinking ofall the obstacles up front.
Yeah.
Right.
One progresses, one stallsbefore it even gets going.
And that kind of that simplelittle analogy could be applied

(25:23):
to every aspect of life of let'sfocus on the excitement, let's
harness that in, let's get thecommitment and let's make it up
as we go along.
That's how the trip gets out ofthe WhatsApp group.
Okay.
Right.
Yeah.
Because to be fair, the amountof trips that have stayed in the
WhatsApp group never goneanywhere.
But I love, I love that.
And an actual fact, people willgenerally speak pay a lot more

(25:43):
if it's drip drabs along theway, rather than the ideal, you
know, the expert businessmanwants to present every cost up
front, also all the terms andconditions.
And by the time you go throughit, it's it's vomit-inducing.
It's too much.
Whereas, like, oh, let's bookthe flights.
Oh, I got the hotels.
A month later, oh, we can dothis, and a month later we can
do that.
Before you know it, you've spenttwice as much, but you're

(26:03):
actually a hell of a lot moreexcited, too.

SPEAKER_02 (26:05):
For sure.

SPEAKER_03 (26:06):
Wow.
That's simple, but it makes anenormous amount of sense.
Johnny, can I ask you, like,you're obviously you're in this
world, um, you're rubbingshoulders with fantastic people,
you're doing really interestingdeals.
It's like a cliche question, acoaching question.
But like, if you trace back,what the hell led you on this
path?

SPEAKER_01 (26:27):
I think that uh obviously I had a great
foundation with my family.
Um, my family had familybusinesses for many years.
My father then stepped away fromthat family business, although
in the same industry, he thenwent on to build his own
business, and um that reallyshowcased to me what it was like
to be an entrepreneur, do thosethings.

(26:49):
He had a company fitting outsuper yachts and private jets
and palaces.
Oh, so you knew this space well.
Yeah, but in a very differentway, this was very much driven
by manufacturing and and thosetypes of things.
But yeah, at the age of 18, Iwas at the Monaco yacht show and
had that world of experience.
And we lived in it too.
We we lived a great upbringing.

(27:10):
Um I think that it was just whatgave me access to open these
doors.
And um at university still, Ihadn't really grasped onto that
until I sort of got my master'sdegree and moved to London, and
that created the environment.
And it wasn't my degree inLondon, it was the network I
then created, the the clubs, theexperience, the events, um, and

(27:33):
and that platform it gave me.
So I then got excited aboutthese opportunities, connecting
people, creating relationships,and that went on for me to start
organizing all these celebrityparties in London, then
organizing the Gumball rally,then going on adventures to
Antarctica.
And I just kept on getting moreand more inspired by what was
possible and the environmentaround me and the network that I

(27:55):
was just kept on wanting to goup that ladder.
It was so exciting.

SPEAKER_03 (27:58):
So you actually you were the guy say early on that
was in the WhatsApp group,going, guys, let's do this.
This would be fantastic.
And the better you organize andthe better you kind of campaign,
the more exciting stuff youcould do very quickly to that
became an opportunity to sharewith others.
And it kind of grows quitenaturally from there.

SPEAKER_01 (28:16):
Yeah, very I think just believing that everything's
possible.
And I that mindset that Ieducate with my team as well is
that genuinely nothing isimpossible.
It might take an enormous amountof time or an enormous amount of
resources, but it's definitelypossible.
So when someone tells you it'snot, they're wrong.

SPEAKER_03 (28:35):
Yeah.

SPEAKER_01 (28:36):
And the reality is you have need to keep asking
why.
And it's often you'll go up thechain at a company that tells
you no, and you'll say, Oh, mymanager says, Oh, that's our
rule, our process.
And I love breaking the rulesand breaking the processes.
And so often as a business, wehave to do that to create
experiences that are out of thisworld.
We always have to break therules.

(28:57):
So, as a business, we constantlyspend our time breaking the
rules and breaking otherpeople's rules, finding out why
they exist.
And I love that challenge alwaysbecause so many times, in fact,
almost every time, we breakthose rules and we find out that
the impossible is possible.
And it really, really is.
And that's what's so exciting.

(29:17):
And once you learn that andlearn that things aren't
impossible, and you make thateven a mental goal of being
like, right, this particularchallenge, how would it not be
impossible?
What would I have to do?
Yes, enormous amount.
I'd have to put 300 peoplesolving this problem, or I'd
have to put a million dollarsagainst it.
But it's possible.
So don't tell me it's not.

(29:37):
Yeah.
And that ability to change thatmindset and just go, oh my God,
it's not.
Now let's see if we can bringthat down and get bring that
back to reality.
And this is what I, one of theeducations I got from university
is about this creativebrainstorming process and just
thinking so far outside the box.
So take that vision, take thatcrazy idea, make it happen, and
then scale it back down toreality.

(29:59):
And by having such a broadvision and an enormous goal, an
enormous amount of resourcesperceived to put against that
challenge, you work out how tosolve that problem and then
bring it back down to realityand you work out the little
incremental steps to actuallysolve it.
And so many times I've beenproving everyone wrong around me
and I absolutely love it.

SPEAKER_03 (30:20):
Yeah, I get this idea as well.
It's that when you do somethingdifferent, it stands out
dramatically.
There's no real money, noexciting money to be made doing
the same thing everybody else isdoing.
Why?
Because it's the same.
It doesn't stand out, it doesn'thave any natural marketing
power.
So that that idea of likeactually almost searching for
things that people would say, ohno, that can't be done.

(30:40):
Brilliant.
Let's start there.
Because that's our opportunityto shine, right?

SPEAKER_02 (30:44):
Yeah.

SPEAKER_03 (30:44):
And it's it's not just that as well.
It's so exciting for the verypeople that are working with
you.
Because who again wants to bedoing the same stuff over and
over?
No, we want to be doingdifferent things, things that
are like bending the rules,opening people's horizons.
I get that.
I get that a lot.
Because I think when it comes tolike building businesses, a lot
of time there's huge attritionwith teams when just they're

(31:05):
doing the same thing, they'refollowing the rules.
Um, whereas the excitement thatcomes from doing something
different, from breaking therules, from challenging the
norms, from challenging no's.
That's so much, that's soappealing.
I love that.
I really love that.
I think the idea of like reallysearching for concepts of

(31:25):
success, pillars of success.
And I think, like, yeah, there'sone way to burn out a team, have
them do the same thing over andover again, have them do boring
work.
On the opposite, how do you keepthem, get them do different
work, get them do exciting stufffor yourself?
Like, if you're searching for anopportunity, search for the
place that nobody's looking.
Search for the place that peoplehave accepted.
Oh no, that can't be done.

SPEAKER_00 (31:44):
Yeah.

SPEAKER_03 (31:44):
I saw I I um I had a summer of dance music.
I I fell in love with partyingand uh I saw this DJ decided to
do a big gig in front of thepyramids.
And I just thought, oh my god,that's so cool.
And then there was another onesaying, Oh, they're gonna do one
in the Coliseum.
I just thought, like, those arethings I like.
I thought, oh, you can't dothat.

SPEAKER_01 (32:02):
But the immediately as somebody's doing my friend
actually kicked off that conceptat the pyramids by doing his
50th birthday party there.
And then that and he brought inall the his government contacts
to be able to host that party.
We had a party at the pyramidsthat then led on to the music
festivals you now see.
This was uh four or five yearsback when he fested it.
So we had an amazing party, butthen they they opened the

(32:24):
floodgates.
So subsequently, people haveseen a lot of events go on
there.
But he was the one that wantedto make the impossible possible
for his birthday.

SPEAKER_03 (32:32):
Very cool.
And okay, so in that then, boom,opens up a big opportunity.
Because I think a lot of thetime people people have this
idea, oh, everything's beendone, there's no opportunities
there.
And it's like, well, no, theworld is always growing, and so
it's all the time opening upopportunities.
And at the same time, as well,we as a species, we're very good
at closing doors.
Yeah, we're very good at almostnormalizing society and

(32:52):
conforming.

SPEAKER_01 (32:52):
But when you're in an environment where
everything's wild andeverything's crazy, it's so
interesting what you view as thenorm and uh our space travel
business.
People don't realize that peoplehave been going commercially to
space for the last 25 years whenthey're like, I can go to it.
You're like, what?
Like people have been going upas um cosmonauts um with the
Russians for 25 years.

(33:13):
Yes, it's cost tens of millionsof dollars to go with them, a
year's worth of training andlearning Russian, um, now
simplified a lot more by SpaceXand going with them, that only
takes a few weeks of training.
Um, but that mindset aroundwhat's possible and going to the
space station, um, people justdon't realize those things are
possible.
And when more recently I waswith Blue Origin when we sent

(33:34):
some clients at Blue Origin,even down to the my driver that
was driving me around for thosefew days, like he's on a daily
basis being given thatunderstanding that Blue Origin
is building a space station andbuilding rockets that are going
into space.
Like, so his norm andunderstanding, even as the

(33:56):
driver for Blue Origin, is fargreater and his mindset is far
wider than some others, andthat's what he thinks is the
norm that people can just gointo space every day.
So it really is about yourenvironment.
Spend time and energy buildingyour environment, building your
community.
And if you put your energy intothat, everything else will flow.
If you are around a room ofCEOs, if you're going to um

(34:21):
meetings with billionaires, ifyou're in these types of
networks, then it will justorganically flow into you.
You will get theseopportunities, you will change
your mindset.
So focus on putting your energyinto finding your right friend
circle and environment.
That is where you should spendyour time and money.
Not in trying to take moreeducation, not in trying to take
more courses.

(34:41):
Like put your time into buildingyour network and that will pay
off in shed loads.

SPEAKER_03 (34:48):
So as you're sharing this, I'm kind of my my mind is
almost getting to like theplaybook of like, okay, if you
are, if you are playing all theodds to complement your future
success from, let's say, a youngage or for wherever somebody is,
I totally get exactly whatyou've just shared there.
I think our the company we keepis so incredibly impressionable,
they will either lift you up orcut you from the heels or cut

(35:11):
you from the knees.
And that's really sad, but butthat's just the fact of facts.
Sometimes people want to pullyou down, other times people
love celebrating you up.

SPEAKER_01 (35:18):
But but generally the people that pull you down
are beneath you, and generallythe people that lift you up or
above you.
So be in that right environment.

SPEAKER_03 (35:26):
So that's actually a really interesting thing that
you've said.
Few people ever want to saythat.
There's this idea of, oh, we'reall equal.
I don't believe that.
Me personally, and I think it'sreally important that I lead
with vulnerability on this.
I don't think we're all equal.
I think somebody who comes froma really hard-working lineage
and who has really, you know,worked hard on themselves, not
just professionally, butphysically.
Like there's a reason why, let'ssay, you look at that person and

(35:48):
it's like, oh, they stand out.
You can see them looking afterthemselves.
Whereas on the other side, youhave somebody who's not looking
after themselves, who all theirpersonal habits are awful.
They are literally physicallysickly and they don't give a bet
a shit about their career.
And then unfortunately, all thestress of that reflects itself
on them.
There's an idea societally, andit's like, oh, a poor,
unfortunate them.
It's like, well, one second,where do where does that person

(36:09):
take responsibility?
And on the other side, if we'resaying that poor, unfortunate
person, there's a lot of, let'ssay, wealth shaming that goes on
where people will point thefinger at wealthy and go, oh,
it's easy for them.
And it's like, wait a second,that one wealthy person is
probably, and it's like, oh,they're they're creative with
their taxes.
It's like that one worth wealthyperson is probably paying 10,000
of the other person's taxesaltogether.

(36:30):
And I I find this that I I findmyself fascinated that it is
hard to say, um, hard to lookupon people and say, oh, they're
outstanding, they're superior.
That person is underwhelming,they're inferior.
And that and that there's like II know I I love putting out this
podcast.
I know I'm gonna get loads ofpeople being like, that's

(36:51):
disgusting.
I don't think it is.
I think it's actually a really,really important thing because
at that you can start to seewhere you aspire to and what you
want to what what you want to uhmove away from.
Um does that make sense?

SPEAKER_01 (37:03):
Absolutely, yeah.
I very much agree.

SPEAKER_03 (37:05):
I I I I get so frustrated because sometimes it
becomes hard to look.
Where do you look forinspiration?
And it becomes hard to actuallyhave any feelings or beliefs
because my instincts would leadme to aspire to the beautiful
person, the healthy, beautifulperson, the successful person
living a successful life, makingit all look easy, but I'm told
not to.
And on the other side, I'm liketold to be like, you know, to

(37:28):
have to really feel sorry forthe person who wait a second,
are they indulging in an inaddictionary challenge over and
over and over and over and overagain?
Are they uh not working?
Not not dieting, not like andit's it's it's it's a it's a
it's an odd thing.
And I I I actually I withdrew asa as a tax citizen of Ireland.

(37:50):
I I just mentally couldn'tfathom.
Let's say if I'm if I'm dieting,I'm working so hard, I'm pumping
so much money into a healthsystem that is pumping so much
money to people that don't givea shit about their health.
I'm like, that just doesn't addup.
Not to mention, let's say, myfrustrations with the
corruption.
Ireland's government iscomically corrupt and wasteful.

(38:11):
I think we built the mostexpensive hospital the world has
ever seen, and it's still notopen 10 years later.
So my my kind of withdrawal wasa let's say a hold of sanity in
that.
Um, but I yeah, I God, I've I'veprobably gone a little bit too
much down on this avenue.
God, pull us back.
But I do think it is very, veryimportant to have clear ideas in

(38:31):
terms of what you aspire to andwhat you don't.

SPEAKER_01 (38:33):
Yeah, uh, very much.

SPEAKER_03 (38:34):
Yeah, okay.
Change that subject, Shamie.
My gosh.
Did you ever get like that?
Sometimes something triggers andyou're like, but it's uh yeah,
it's it's I I find itchallenging sometimes because
you can't uh we're I supposewe're all meant to be very, very
positive and we're all meant tolook at everything in such an
equal lovely fashion versus umit's it's versus there are let's

(39:00):
say challenging our divisiveopinions that it's just not
socially okay to have.

SPEAKER_01 (39:04):
I mean I think the I always have uh a positive
outlook on every situation.
I think that I'm away likepeople ask me, did you regret
anything if you did?
And the answer's always no,because I'm so happy to be where
I am.
I think that that focus onpositive mindset, if you search

(39:28):
for the negative, you find it.
And it's so important to wake upevery morning and be looking for
that positive.
As a CEO, unfortunately, I I'moften looking for the problems
within an organization becausethat's the things I'm there to
solve.
Um the successes are um there tobe praised, um, but the problems
are there to be found a lot ofthe time.

(39:50):
But the reality is, is it's soimportant to focus on those
positives because you genuinelywill draw that negative to you
if you keep focusing on it.
You your eyes Go towards it andyou can't do anything else.
So I think that that positivitymindset is absolutely
fundamental.
And I think that uh the the lawof attraction, this mindset, and

(40:14):
try trying to understand thatscience of that is ultimately if
if you'll keep constantlydiscussing something, if you're
constantly pushing forwardtowards a specific goal, that
then you're going to achieve it.
I always when I'm talking topeople and advising them, is
when you're in a discussionsharing what you do, share your

(40:35):
vision, share your forward, notshare your now.
Like so often, people withstartups or people with go, oh
well, I'm trying to startsomething up.
And it's like, no, what you'retrying to do is I am building
this, we are working on that.
And you then start to narrateyour future.
But when you do that, the peoplearound you also listen to go,
oh, you're you're you're doingthis.

(40:56):
Oh, actually, I could probablyhelp with that.
And you're you're casting yourvision six or 12 months ahead of
you, and that's the relevant bitfor the environment you're in.
If you have that, oh, I'm justbuilding this or I'm doing it,
it's like I have this, I we'recreating this, creating clear
clarity around that.
People will then be able tosupport you more because you're
telling your story, and it'sultimately your sales pitch.

(41:18):
Whenever you're around someone,it is that ability to be able to
build the network, connect withmore people, and be more
relevant to them.
So don't tell them what you'redoing now, tell them what you're
doing in the future.

SPEAKER_03 (41:28):
That's really interesting.
That current circumstances aregenerally quite challenged
because it's volatile, it's upand it's down, but the future
vision is clear.
So if you ask somebody whatthey're up to right now, it can
sometimes be a bit challengingto actually understand it and
for someone to do themselvesjustice.
But it's much, much easier whenthey're narrating the future.
Very much.
Lovely.
So I get this.
It's like, look, you know,really step one, you're working

(41:50):
hard on your mindset, you'remaking sure you're clearing the
negative thoughts and zoninginto your positives.
You're reinforcing that by thecompany you keep, making sure
people are really, reallycomplimenting you and being
choice with that regard.
And then when it comes toactually in terms of how you're
carrying yourself, you're very,very clear in terms of what
you're working towards.
You're not necessarily takingpeople on a rook on a journey
through the challenges thatyou're going through up and

(42:11):
down, because that can bedetractive.
Yeah.
That can be difficult.
Generally speaking, nobody wantsto, nobody wants to go through
what you have to go through toget to where it is that we want
to go, but they really want toget there.
Yes.
So why not just talk about theplace that they want to be
rather than the challenges thatyou know they'd avoid?

SPEAKER_01 (42:26):
Well, exactly.
And that's the the the energythat you need to give off,
right?
So everyone wants to get thissuccess that you have, but no
one wants to have gone throughthe journey.
So, but but showcase thatopportunity and people will jump
on and join you.
Of course, you need to sharesome of the challenges with your
inner network, but your abilityto tell your story, tell your
now.

(42:46):
People buy why you do things,not what you do.
Remember that.
And that's fundamental becausepeople are buying into your
story, your why.
That that's the excitement ofthese things.
And the the physicality of youryour product or service isn't
inspiring for people.
Buy into the why.

(43:06):
So have a strong why.
If you don't know what your whyis, that's an issue.
Go out and find it and be greatat telling your why story.
Your why is always in thefuture, your why is what you're
always striving towards.
It will always be there.
So make that your focus when youtalk to people.

SPEAKER_03 (43:24):
Jenny, there's so many, let's say, like concepts
of success that you sharedthroughout this.
Like, and it and it like there'sthe there's the mindset, there's
the company, there's thestorytelling, but there's also
like the avoidance of like avoidthat.
That actually that makes so muchsense to me.
That when you're sharing what itis that you're up to, nobody
wants to go through the journey.

(43:45):
Hell, you probably aren'tenjoying the journey.
So don't distract, don't bringthe energy down.
Remember the vision.
That's huge.
It's I always think there's aplay of energy.
Keep like talk into this point,the points that speak that peak
and that really, really grabthat are magnetic.
Avoid the points that are low,that are challenging.
Follow the energy.
It's really, really, reallysimple.

(44:07):
Can I ask what like there'sobviously big lessons that have
led to you, uh led you to whereyou are right now?
Like it's from what you'veshared, and perhaps you're
exercising your very strategythere, but what but it feels
like, oh, this makes so muchsense, and that went to this, to
that.
Where are the challenges?
Like, what's the biggest teacherthat you kind of come across?

SPEAKER_01 (44:28):
I think the reflecting back on the biggest
challenges is where the bestopportunities have come from.
Whether I was starting mynightclub and had disagreements
with my shareholders and um thetimes were challenging to make
the money in the club, but thatmade me step away from that.
And if I hadn't have done, Iwould then wouldn't have got
into Formula One.
And being so lucky that mybusiness partner at the time had

(44:50):
just bought a Formula One team,and that gave him my steps into
that, or other challenges inbusiness, which I think that
people that they're your biggestfears is the unknown.
And I've often had challengeswhere I've been like, How am I
going to finance this next stageof this business investment?
And I'll have sleepless nightsabout it being like, what if the

(45:11):
investors don't like it?
What if this, what if that?
And um, I had a challengerecently where I thought about
those numbers and how we dothat.
And I decided I'll just financeit myself.
And overnight that dropped myfear.
But the the relevance of thatstory is about you fear the
unknown.
Once you have that situationunder control, so to so make

(45:34):
rapid decisions.
Like get to the solution.
Your fear is the unknown.
Make sure nothing's unknown.
Take massive action now.
The best time to part a tree was20 years ago.
The second best time is today.
Yeah people always ask like,why?
Um, what's the best strategy?
Take action.
Take massive action now.
That's it.

(45:55):
That is the only strategy.
The difference between someonewho succeeded and failed is the
other person took action.
Whether it didn't work or not,they just took action and take
massive action, enormous action,more than you can ever imagine.
And that is what creates thesolution every single time, and
it doesn't fail.

SPEAKER_03 (46:13):
Okay.
I'm kind of getting the pictureof the opposite of that is the
person sitting on the sideline,the person over-strategizing,
refining the business plan overand over and indulging in
perfectionism to the point thatthey paralyze themselves.
And it's like unfortunately, youonly learn so much and you can
only do so much from thesidelines.
Whereas when you're on thepitch, you can, yeah, you might
fall over, but you can getyourself back up.

(46:33):
But you're learning a hell of alot in the process.
And and with those learnings,you get to bring them all
together and improve off theback of them.

SPEAKER_01 (46:39):
Always start before you're ready.
Just get going.
Just start, just start.
That's yeah.

SPEAKER_03 (46:46):
Don't overthink it.
I love it.
Even if we go back to theWhatsApp group and the friends,
it's like, don't overtrip theover overthink the trip.
Just get everybody on board,make it up as you go along.
Don't overthink the businessidea.
Just make sure it's somethingthat you really want to do, and
you'll improve as you go fromthere.

SPEAKER_01 (47:02):
Or with the WhatsApp group, fail at the goal, that
maybe it was too big the tripyou planned.
Then you'll you'll end up stilldoing it, but it might be scaled
back, but you'll still do thebloody thing.
And that's so important.

SPEAKER_03 (47:13):
That's a funny one because I when I reflect back, I
I I I be I suppose I find myselfalmost haunted by the amount of
time wasted, the amount of timethinking up a project or
planning a business or justover-analyzing something on all
of that is wasted.
Whereas what I'm hearing fromyou is like, don't do that, just
dive in, trust yourself, havereal deep trust that your future

(47:36):
self will solve it.
Um, but get yourself moving.
That that note of like the besttime to plant a tree was 20
years ago.
There's a hell of a lot of truthin that.
Like that stop trying to waitfor the perfect moment and again
paralyzing.
Just get yourself going, get thewheels in motion and flow
forward from there.

SPEAKER_01 (47:51):
Honestly, the energy that gives you and the speed at
which you start to completetasks when you realize that's
the goal is just start now.
The impact that has, the amountof uh, as they say, eat the
frog, like the first thing inthe morning is go and do the
biggest, most challenging taskfirst.
The thing you've been puttingoff for weeks, just go and do
it.
And it's never that bad.

(48:12):
Once you start to get involvedin it, it's never as bad as you
think it is.
Pick up the phone, do thatthing, and you'll see the
results.

SPEAKER_03 (48:18):
I I found what I asked you about, like the tough,
challenging scenario.
It was almost a very politicalanswer, but matter of fact, I I
feel your truth from it.
It's like Jamie, if Ioverindulged in those
challenges, they would have gotthe better of me.
But instead, if I literallyjumped to where's the learning
and quickly jumped for therefinement, the improvement off
the back of it, the win that wecan get from that down point, it

(48:39):
turns it into an overall win.
So you don't overindulge infailures.
You don't overindulge in toomuch thought or too much
analysis or too much strategy.
You just move and you roll.
And if a challenge comes up, Ilove as well the difference of
perspective that you weresaying, you're like, let's say,
haunted by challenges withregards to investment.
You're like, are I could justinvest myself.

(48:59):
I'm amazed oftentimes how we canimprison ourselves with stress
and imprison ourselves insituations, oftentimes when this
la the solution is dangling infront of you.
It's so obvious.
But people can sometimes beblind to it.
Yeah.
And what I'm kind of getting theimpression of is in that
situation, in actual fact, yoursolution was probably a better
one than the fair.

SPEAKER_01 (49:17):
Oh, absolutely.
And I think that that's thatthat's the great thing, is like
once you start those wheels inmotion, and what we often see,
and you think, oh, don't startnow or don't make that decision,
is some of the biggest companieson earth pivoted, right?
They they were that wasn't theirfirst goal.
Whether it was an Uber or or aTesla, like people pivoted as

(49:37):
they evolved into differentthings.
It's never what they originallythought.
But once you've got thatmomentum, it's so much easier to
just steer left and steer rightwith no momentum.
You've got no traction.
Just get going.

SPEAKER_03 (49:49):
Johnny, can I ask you, say, like somebody,
somebody who's like I was gonnasay somebody young at the start
of their career, but to be fair,somebody actually just had a
turning point in their liveswhere they've kind of gone a
certain path.
And it's like, okay, I Ifollowed the societal norms that
Jamie's chatting about, or theideals, I held myself to them,
and and they work, but perhapsnot to the tune that I wanted.

(50:12):
And and you know what?
I'm actually taking quite a lotof inspiration from this guy.
Wow, he's doing that light, he'slike living that life, rubbing
these kind of shoulders.
What are like the the kind ofthe key pearls of wisdom that
you are are actually the keyconcepts of success?
Because as you've been chatting,I've been like, oh, I really
like that.
Like that you you've put adifferent spin in terms of the

(50:32):
company, a key, are not nottaking a no, for example.
When somebody comes to you withthat, or actually just when you
think of like, what are the kindof the key concepts that that
you've held dear that you feelhave really stood to you?

SPEAKER_01 (50:45):
I mean, I think that what I see so many times,
especially in the startup world,is people creating the perfect
product, but that doesn't matterif you don't have the customer.
So I think going to the customerfirst, going back to finding
someone's needs, going andexploring that world of needs,
wherever that is, at events ornetworking, find your customer
that you want to look after andthen offer to do that service

(51:08):
for free.
Advise, support, be theintermediary.
Don't be the expert yet becauseyou're not.
So just get involved, just goand support whatever industry
sector that is in, then go findthe clients, build the
relationships, connect people,and don't look at how you're
going to monetize it.
That is the easiest and quickestway to get into an industry and

(51:31):
start making a lot ofconnections very quickly,
getting a lot of traction.
So that is one of the greatestopportunities I've um been able
to do in every industry I'veworked in and everyone that I've
stepped into a new industrysector.
So for me, that's the greatestopportunity first.
I think that in addition tothat, it's about having those

(51:53):
big goals, having a goal thatseems so crazy that people just
say you're mad.
Um, because then that's going toinspire others and make them
want to listen and understandmore.
Um, but number one, be in thatenvironment, find the clients
first.

SPEAKER_03 (52:07):
I love that line that you shared that like aim
for the moon and at least you'llend up with the stars.
It's it's it's beautifully true.

SPEAKER_01 (52:13):
All the way around, just for reference.
Stars are further away than themoon.

SPEAKER_02 (52:17):
You want to aim for the stars.

SPEAKER_03 (52:20):
I love when something's on video.
My face was like, what?
Aim for the stars and at leastyou'll land on the moon.

SPEAKER_02 (52:25):
Yes.

SPEAKER_03 (52:26):
Oh gosh.

SPEAKER_02 (52:27):
Do you know I've said that wrong so many times?
The moon's closer than thestars.

SPEAKER_03 (52:31):
But I thought it'd be cooler to be on the moon, but
it would be better to be withthe stars.
Oh god, the shame.
Lovely though, but lovely.
Um, yeah, that note with regardsto just like sorry, when you
were sharing with regards tolike, don't worry about the
money, just get yourself in themix, start creating.

(52:54):
I as you were sharing that, youknow the way sometimes your mind
almost starts going throughscenarios.
I was thinking about the mostsuccessful things I've been
involved in.
They were all like that.
Yeah, there was no over emphasison the costs or the terms and
conditions or like if it'spossible or not.

SPEAKER_01 (53:07):
But that's what takes the energy away is you
trying to work out how am Igonna get my percentage out of
the deal, what margin am I gonnamake.
If you're just going into itwith the opportunity of building
a relationship and network, noneof that matters to you.
And that energy flows into otherpeople.
You go, I'll help you out, andthey'll be like, what do you
want for it?
Oh, nothing.
I just want to help you out.
And they're like, oh my god,cool, then brilliant.
Then all that energy andexcitement comes from the client

(53:28):
at that point because they'rejust excited that someone's
gonna support them and getinvolved.
They can see there's someupside.
Everyone gets excited about theopportunity.
If you come into somethingworking out how you're trying to
make the money out of it first,I can guarantee you it's gonna
nose die straight away.
So do that first.
Just get involved.

SPEAKER_03 (53:43):
Yeah, I'll take that.
I think that's like the bestparting gift, the best way to
finish this.
It's like actually have faith.
Don't be too calculated upfront.
Just do something brilliant, dosomething fun.
And things have a beautiful wayof working out from there.
Ani, thank you.
Thank you so much.

SPEAKER_01 (53:57):
Amazing, thank you, mate.
Lovely.
Loved it.
That's a much better ending.