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October 12, 2025 2 mins

We tell ourselves there’s always time ... time to start the dream project, make the change, take the leap. But when life throws us a wake-up call, we realise how fragile that assumption is.

 

In this Box of Keys episode, I reflect on the moving story of Hayley Thomas, who, after her husband’s cancer diagnosis at 40, chose to stop waiting for the “right” moment and launch their fashion business, Eleven Loves, right in the middle of his treatment.

 

Their courage is a reminder that the best time to begin isn’t someday ... it’s now. Because when we truly understand that time isn’t infinite, we stop procrastinating and start prioritising what matters most.

The Unlock Moment is hosted by Dr Gary Crotaz, PhD — executive coach, speaker and award-winning author. Downloaded in over 120 countries. Sign up to The Unlock Moment newsletter at https://tinyurl.com/ywhdaazp Find out more at https://garycrotaz.com and https://theunlockmoment.com Also discover his other podcasts, The Box of Keys and Unlock Your Leadership. Follow, subscribe and leave a review wherever you get your podcasts — and connect with Dr Gary on LinkedIn for more leadership insights. Part of The Unlock Moment podcast family.

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