We’re back with another “That’s IT” breakdown — the mini-series where we uncover the “it” factor behind buzzworthy brands and trends.
In this episode, "Lions and Tigers and Bearistas, Oh My!", we’re talking about Starbucks’ Bearista Cup — the viral cup that sold out before most people could blink.
How did this cute teddy bear-shaped cup cause such a frenzy? More importantly, what can you learn from this craze and use for your business?
Sit back, relax, and let's dive into the blend.
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Enjoy the blend, my friend!
Victoria
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