The Unstoppable Marketer®

The Unstoppable Marketer®

Trevor Crump and Mark Goldhardt bring you quick marketing and entrepreneurial tips, tricks, and trends for DTC business owners, entrepreneurs, and marketers. These are lessons they've learned through the years of being right in the thick of scaling dozens of businesses. Whether you have an established business looking to grow, just starting your business journey, or trying to become a digital marketer, this marketing podcast will not let you down.

Episodes

September 19, 2023 55 mins

We had the privilege of speaking with the inspiring founder of Spencer of Zok Relief, who shared his remarkable journey from breaking out of molds to becoming an entrepreneur.

Spencer delved into the challenges he faced while transitioning into the world of entrepreneurship, highlighting the importance of breaking free from conventional paths and embracing the uncertainty that comes with it. He emphasized the need to break...

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In this BANGER of an episode , we sit down with Ben Perkins, the visionary founder of &Collar, a brand that has not only survived but thrived during the pandemic. Ben shares invaluable insights into their journey, highlighting their fearless approach to marketing spend, their strategic investment in video ads, the importance of listening to customers, and their unexpected success in selling white dress shirts.

Discover how &...

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In this episode, we sit down with the visionary entrepreneur and Cofounder of The Spacestation, Sean Holladay. Get ready to explore the unconventional path to building a successful empire as we delve into a wide range of topics that challenge traditional notions of entrepreneurship.

Sean Holladay, one of the masterminds behind Spacestation.com, takes us on a captivating journey through his unique approach to business and success. Bu...

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What kind of content should brands be creating to attract new customers?

Mark and Trevor talk about all different types of content you see brands create to attract new customers, from: 

  • UGC
  • Listicles
  • Value prop centered content
  • Storytelling
  • Testimonials
  • and more

Which of these formats are working the best and at what part of the marketing funnel are best to show your future customers. 

They talk about the import...

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In this episode of the Unstoppable Marketer Podcast, we are joined by special guest KC Holiday, former founder of QALO, to discuss the challenges of starting and growing a successful brand.

KC shares valuable insights on identifying the best platforms for content distribution, emphasizing the importance of understanding your audience to maximize engagement.

The challenges of launching new products in a competitive market are explored...

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Evora is a fast growing up-and-coming DTC company that is doing a lot of stuff right... But it didn't start out that way...  Evora started out just like many of our businesses. Had a good product and a good audience but was struggling to put all the pieces together.

Listen as Rigden talks about the three things that have helped him double his sales month over month. 

1) Eliminated friction from his website an...

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Community is one of the biggest buzzwords in marketing... Every business owner and marketer is talking about how you must build a community in order to scale your business. Chris Hall and the Bruce Bolt team disagree with this idea... well kinda...

It's not that they disagree with the fact that community is important. They just don't believe that you have to build it... Instead of building, why not just find an e...

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Let's talk about how to ACTUALLY grow your business... Understanding the in's and out's of your business is everything when it comes scaling the right way...

In this episode Mark and Trevor interview Andrew Faris, Founder of AJF Growth. Andrew walks us through the proper questions you need to ask about your business before you can answer questions like, "what is a healthy ROAs?". 

We talk ...

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Do you know who your ideal customer is? If you can't answer that question in 15 seconds or less... you probably need to work on it...

In this episode, we'll talk to Aaron Orendorff, the CMO @Recart (ex-Shopify, ex-Common Thread Collective), a marketing expert who specializes in helping DTC businesses grow. Aaron shares his insights on the importance of knowing who your ideal customer is and how to find, understand, and rea...

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If you have a subscription business, are thinking about starting one, or if you don't think your business can offer subscriptions this episode is for you...

Chris is a legend when it comes to the subscription world. He has worked with some of the biggest subscription brands on the planet. From Netflix to Bark Box, this guy  knows his craft. 

Listen as Mark and Trevor ask for Chris' direct play book when ...

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In this episode, we interview London Lazerson, a renowned content creator with 9.5 million followers on TikTok and a multiple thriving businesses. 

Join us as we dive into his secrets for content creation and scaling businesses. @londonlaz jumps into his creative process, engagement strategies, and valuable advice for aspiring creators. Gain insights into building a personal brand, leveraging social media, and achieving en...

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In today's episode, we're thrilled to bring you an exciting guest, Brett Swensen, the VP of Marketing at one of the hottest direct-to-consumer footwear brands on the market - Kizik! Trust us when we say they're crushing it.

In this episode, Brett shares with us a wealth of knowledge that every marketer and founder should know. We dive deep into practical strategies for scaling your business, starting from se...

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It seems like everyone either fears AI or is embracing it... In this episode, Mark and Trevor  take a deep dive into the topic, examining the ways in which AI is transforming the marketing industry, and discussing the potential impact on the jobs of marketers.

We'll explore the ways in which AI is already being used in marketing, from predictive analytics to personalization, and content creation. But what happens when AI evolve...

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In this episode, Mark and Trevor interview Susan Peterson, the founder of Freshly Picked, a popular baby and toddler shoe brand. Susan shared her inspiring entrepreneurial journey, including how she got scrappy in the early days of her business. She opened up about the challenges she faced and the creative strategies she used to overcome them, from sewing her first product in her living room to building a community of brand ambassa...

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In this episode, we explore the importance of creating quality products for customer retention with a special guest, Mike Clark, the CEO of Mano and Machine, a leading product design agency. Mike shares his insights on how creating quality products goes beyond just the first sale, and how it can make a huge difference in keeping customers loyal to a brand. He highlights the role of design and development in creating products that s...

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We brought it back to the basics with this podcast... and it was epic. In 2023, there are more tools, solutions, agencies, and hacks than there ever has been... But none of that really matters until you've got the basics dialed. 

Listen as Mark and Trevor interview Brian Nielson, the VP of Marketing for Chirp. Brian shares with us how having a clear focus on the basics is what has helped Chirp grow to a 8-figure busin...

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Who said you can't win in an overly saturated market? This week on the Unstoppable Marketer Podcast Trevor interviews Jake Karls, the Co-founder of a brand called Mid-day Squares. They talk about taking on the biggest candy bar giants in the world that have been in business for over 100 years! How is that possible might you ask? Through the power of storytelling... 

Please connect with Trevor on social media. You can ...

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Building a successful brand is almost impossible nowadays. Between rising acquisition costs, a looming recession, & people feeling like they need to post 3-4 times a day, there is a lot rooting against brand owners...

But when you listen to Jordynn talk about how she's built her business she lay's out a pretty easy blueprint on how you can successfully build a brand in the DTC space. The key is three fold: so...

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There is no doubt that being an entrepreneur is hard... I've never done something where one day I feel like the king of the world and then the next you can feel like the biggest loser... Listen as Mark and I interview Shane Hickenlooper & Dan Page, Founders of Scroll, a digital marketing agency. As we talk about the importance of finding the right business partners (and how to do it), successfully building processes within...

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When the pandemic forced Jess' husband to take a break from playing professional basketball, she decided it was her time to step up with an idea that was going to revolutionize women's health and wellness. Listen and learn as Mark and Trevor Interview Jess, the Founder of Mixhers, talk about how she launched a product during the pandemic and turned it into an 8 figure business with one of the strongest communities in the ...

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