The Upload

The Upload

🎙 The Upload is your daily download of creator economy news, hosted by Rob Balasabas—creator business strategist and industry insider. Start your day with bite-sized updates, platform changes, and fresh insights to help you grow a sustainable creator business. Plus, weekend bonus episodes with interviews and deep dives. Subscribe and stay ahead in the business of content. The Upload Newsletter: https://balasabas.substack.com Rob on LinkedIn: https://www.linkedin.com/in/robbalasabas Rob on Instagram: https://www.instagram.com/rob.balasabas Business Inquiries: robert.balasabas@gmail.com

Episodes

September 12, 2025 19 mins

The creator economy is moving fast — from billion-dollar acquisitions to record-breaking payouts and new rules of the game for influencers. In this episode of The Upload, Rob Balasabas breaks down the week’s biggest stories and shares lessons every creator needs right now.


You’ll hear about:


  • Vimeo’s $1.38B acquisition by Bending Spoons and what it signals for creators

  • The surge in mergers & acquisitions reshap...

Mark as Played

In this episode, I sit down with Anabel Otero — yoga, pilates, and meditation teacher turned digital entrepreneur — to break down how she went from posting free content on YouTube to building a loyal audience of 1.3 million subscribers and a thriving paid membership business.


Anabel shares her exact journey, including:

    • How she used free challenges to convert viewers into paying members
    • Why she left Patreon and migrated her com...
  • Mark as Played

    It’s a stacked episode—press play and just into it!


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    Thank you to our partners:

    + Ecamm http://ecamm.balasabas.live

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    Connect with me on LinkedIn

    + https://www.linkedin.com/in/robbalasabas


    Follow me on Instagram

    + https://www.instagram.c...

    Mark as Played

    It’s a stacked episode—press play and just into it!


    Subscribe to The Upload Newsletter

    + https://balasabas.substack.com


    Thank you to our partners:

    + Ecamm http://ecamm.balasabas.live

    + Opus Clip https://www.opus.pro/?via=rob

    + Streamyard https://streamyard.com/?fpr=golive

    + Uscreen https://www.uscreen.tv


    Connect with me on LinkedIn

    + https://www.linkedin.com/in/robbalasabas


    Follow me on Instagram

    + https://www.instagram.c...

    Mark as Played

    It’s a stacked episode—press play and just into it!


    Subscribe to The Upload Newsletter

    + https://balasabas.substack.com


    Thank you to our partners:

    + Ecamm http://ecamm.balasabas.live

    + Opus Clip https://www.opus.pro/?via=rob

    + Streamyard https://streamyard.com/?fpr=golive

    + Uscreen https://www.uscreen.tv


    Connect with me on LinkedIn

    + https://www.linkedin.com/in/robbalasabas


    Follow me on Instagram

    + https://www.instagram.com/rob.balasabas


    ...

    Mark as Played

    It’s a stacked episode—press play and just into it!


    Subscribe to The Upload Newsletter

    + https://balasabas.substack.com


    Thank you to our partners:

    + Ecamm http://ecamm.balasabas.live

    + Opus Clip https://www.opus.pro/?via=rob

    + Streamyard https://streamyard.com/?fpr=golive

    + Uscreen https://www.uscreen.tv


    Connect with me on LinkedIn

    + https://www.linkedin.com/in/robbalasabas


    Follow me on Instagram

    + https://www.instagram.c...

    Mark as Played

    One of YouTube’s most beloved outdoor creators just walked away from 15 million subscribers — but the story isn’t as simple as it sounds. In this episode of The Upload, we dive into why Luke Nichols, creator of Outdoor Boys, is quitting YouTube to protect his kids… and why his next move might surprise you.


    Plus, we’re talking Kai Cenat’s ambitious (and possibly final?) Streamer University, Joe Rogan getting knocked out of the to...

    Mark as Played

    Austin Maddox has over 70K followers across Instagram and TikTok, a thriving online membership called Flow with Austin, and brand deals with major names like Aritzia.


    Subscribe to The Upload Newsletter

    + https://balasabas.substack.com


    Thank you to our partners:

    + Ecamm http://ecamm.balasabas.live

    + Opus Clip https://www.opus.pro/?via=rob

    + Streamyard https://streamyard.com/?fpr=golive

    + Uscreen https://www.uscreen.tv


    Conne...

    Mark as Played

    If you’ve ever wondered “How do I actually make money from this content thing?”—this episode is for you. I’m sharing the exact framework creators use to monetize smarter (without chasing the algorithm). It’s short, packed with practical tips, and includes a free invite for a coaching session with me.


    Subscribe to The Upload Newsletter

    + https://balasabas.substack.com


    Thank you to our partners:

    + Ecamm http://ecamm.balasabas.l...

    Mark as Played

    The Sidemen just launched their own venture capital fund — UPSIDE VC — and it’s a massive move for the creator economy. In this episode, we break down what this means not just for the Sidemen, but for you as a creator, entrepreneur, or brand in the space.


    Subscribe to The Upload Newsletter

    + https://balasabas.substack.com


    Thank you to our partners:

    + Opus Clip https://www.opus.pro/?via=rob

    + Streamyard https://streamyard.com/...

    Mark as Played

    In today’s episode of The Upload, we’re diving into three of the biggest headlines in the creator world:


  • - Meta just launched Edits, a standalone video app built specifically for creators — not just Instagram users

    - Bluesky is rolling out a new blue check verification system with a unique twist you won’t find on X.

    - And Roblox is giving creators more control with regional pricing for global monetization.


  • Subscribe to The Uplo...

    Mark as Played

    In today’s episode of The Upload, we’re diving into three of the biggest headlines in the creator world:


  • - OpenAI might be building a ChatGPT-powered social network (yep, seriously).

  • - TikTok rolls out Footnotes, its version of Community Notes—but is it a fix or a Band-Aid?

  • - And MrBeast, Sidemen, and other creators are making major moves from YouTube to big-budget streaming TV.


  • Subscribe to The Upload Newsletter

    + https://balas...

    Mark as Played

    Coffee with Content Creators is now The Upload! In this kickoff ep, I’m sharing why the name change, what to expect, and how this daily pod will keep you in the loop on all things creator economy. Let’s go! 🎙️💥


    Subscribe to The Upload Newsletter

    + https://balasabas.substack.com


    Thank you to our partners:

    + Opus Clip https://www.opus.pro/?via=rob

    + Streamyard https://streamyard.com/?fpr=golive

    + Uscreen https://www.uscreen.tv

    + VidPr...

    Mark as Played
    April 18, 2025 33 mins

    + Get the FREE "Creator Business Success Map" https://open.substack.com/pub/balasabas/p/the-creator-success-map


    Connect with our Guest: Keenya Kelly

    + Website https://www.keenyakelly.com

    + Instagram https://www.instagram.com/keenyakelly

    + TikTok https://www.tiktok.com/@keenyakelly


    Thank you to our partners:

    + Opus Clip https://www.opus.pro/?via=rob

    + Streamyard https://streamyard.com/?fpr=golive

    + VidPros https://app.v...

    Mark as Played

    + Get the FREE "Creator Business Success Map" https://open.substack.com/pub/balasabas/p/the-creator-success-map


    Connect with our Guest: Liz Kohler Brown

    + Website https://www.lizkohlerbrown.com

    + Instagram https://www.instagram.com/lizkohlerbrown


    Thank you to our partners:

    + Opus Clip https://www.opus.pro/?via=rob

    + Streamyard https://streamyard.com/?fpr=golive

    + VidPros https://app.vidpros.io/r/MYOLL6

    + Subscribe to my Weekly Newslett...

    Mark as Played
    April 13, 2025 36 mins

    + Get the FREE "Creator Business Success Map" https://open.substack.com/pub/balasabas/p/the-creator-success-map


    Connect with our Guest: James Hicks

    + LinkedIn https://www.linkedin.com/in/jhicks

    + Instagram https://www.instagram.com/jhicks


    Thank you to our partners:

    + Opus Clip https://www.opus.pro/?via=rob

    + Streamyard https://streamyard.com/?fpr=golive

    + VidPros https://app.vidpros.io/r/MYOLL6

    + Subscribe to my Weekl...

    Mark as Played
    February 24, 2025 36 mins

    + Get the FREE "Creator Business Success Map" https://open.substack.com/pub/balasabas/p/the-creator-success-map


    Connect with our Guest: Victoria Taylor + LinkedIn https://www.linkedin.com/in/victoria-alana-taylor/


    Thank you to our partners:

    + Opus Clip https://www.opus.pro/?via=rob

    + Streamyard https://streamyard.com/?fpr=golive

    + VidPros https://app.vidpros.io/r/MYOLL6

    + Subscribe to my Weekly Newsletter https://ba...

    Mark as Played
    January 2, 2025 29 mins

    + Get the FREE "Creator Business Success Map" https://open.substack.com/pub/balasabas/p/the-creator-success-map + Chapters 00:00 Introduction 02:34 Go to the Creator Success Map (link in description) 06:10 Stage 1 of Creator Success 11:09 Stage 2 of Creator Success 14:27 Stage 3 of Creator Success 16:51 Stage 4 of Creator Success 21:09 Stage 5 of Creator Success Thank you to our partners: + Opus Clip https://www.opus.pro/?via=ro...

    Mark as Played

    Thank you to our partners: + Opus Clip https://www.opus.pro/?via=rob + Streamyard https://streamyard.com/?fpr=golive + VidPros https://app.vidpros.io/r/MYOLL6 + Subscribe to my Weekly Newsletter https://balasabas.substack.com + Tools that I use 🔗 vidpros, best video editing service: https://www.uscreen.tv/ 🔗 uscreen, build your video-based membership: https://www.uscreen.tv/ 🔗 superhuman, this will save you hours from your em...

    Mark as Played

    Thank you to our partners:

    + Opus Clip https://www.opus.pro/?via=rob

    + Streamyard https://streamyard.com/?fpr=golive

    + VidPros https://app.vidpros.io/r/MYOLL6

    + Subscribe to my Weekly Newsletter https://rbalasabas.ck.page


    + Tools that I use

    🔗 vidpros, best video editing service: https://www.uscreen.tv/

    🔗 uscreen, build your video-based membership: https://www.uscreen.tv/

    🔗 superhuman, this will save you hours from your emails:...

    Mark as Played

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