Glenn Farah: You can build a brand, but how do you maintain reputation?

The episode highlights the importance of hard work, proactivity, and product knowledge in the real estate industry. The episode emphasises that even new agents can be competitive in the industry if they believe in themselves and are willing to work hard. Glenn’s story tells a tale of a carefully built brand reputation and a personal brand that suffered a major blow thanks to one small decision. 

Glenn suggests that losing or missing out on business can be an opportunity for growth and improvement. He notes that understanding why one didn't get the business or what went wrong can help avoid making the same mistakes in the future and highlights the importance of being prepared to lose and having a gritty determination. Winning the right listing can provide many opportunities and give new agents confidence. 

Glenn stresses the importance of staying ahead of technology and evolving with it to succeed in the real estate industry. He also stresses the significance of building one's own brand and maintaining a positive attitude. According to him, clients often choose the person they feel most comfortable with, rather than the brand they are associated with. Therefore, agents must invest in themselves, their training, and their health to be resilient to real estate’s many challenges. 

Glenn’s key takeaways are that staying ahead of technology, building one's brand, and maintaining a positive attitude can lead to success in the real estate industry.

[00:02:07] Low stock levels in Sydney. 

[00:03:51] Property market and confidence. 

[00:07:47] Property and lifestyle. 

[00:13:39] Real estate industry toughness. 

[00:16:05] Real estate success tips. 

[00:20:06] Knowledge and pressure in business. 

[00:23:46] Building personal brands in real estate. 

[00:27:56] Building connections in real estate. 

[00:32:03] Career Challenges and Mistakes. 

[00:35:53] Learning from mistakes. [00:42:23] Real estate auction success. 

[00:45:01] Staying humble in real estate. 

[00:49:15] Interest rates still relatively low.

Read the transcript on Homely: https://www.homely.com.au/agent-advice/the-upshot-podcast/the-upshot-podca…de-7-glenn-farah

Watch the full conversation on YouTube: https://youtu.be/oFuYV0AWaSQ