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February 23, 2025 61 mins

In this episode, we sit down with Justin from Leander Studios to dive deep into the challenges and evolution of starting a bag brand. We explore how launching a small business today is vastly different from years past, the key differences between large and small brands, and what makes Leander’s USA-made bags stand out. Justin shares insights into their minimal waste production methods, how they maximize material efficiency, and why craftsmanship matters more than ever. Whether you’re an entrepreneur, a bag enthusiast, or just curious about the behind-the-scenes of high-quality gear, this conversation is packed with insights!

Today's Guest: Justin Fredericks
Justin is a passionate leader who thrives on building a strong culture of creativity, collaboration, and hard work—while keeping things fun. With a dedication to craftsmanship and innovation, he brings a fresh perspective to the world of bag design and manufacturing.

Where to find us:

  • Our Website: https://www.UrbanCred.com
  • Instagram: @urbancred_official
  • YouTube: @urbancred
  • Facebook: @urbancred
  • Twitter: @UrbanCred
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