Brightside is revolutionizing employee financial health by addressing financial stress with personalized coaching and innovative solutions. Focusing on enterprise companies and frontline workforces, their platform boosts well-being, reduces turnover, and aligns financial wellness with business goals—creating a healthier, more engaged workforce.
In this episode, we look at financial health, employee well-being, financial stress, personalized assistance, financial wellness, productivity, and healthcare costs. These keywords are at the heart of how Brightside's platform supports companies and employees in improving their financial well-being and overall performance in the workplace.
Key Takeaways:
Brightside’s platform offers personalized financial coaching to reduce financial stress and improve employee well-being.
The company addresses the financial needs of 70% of the population, focusing on financially unhealthy individuals.
Brightside aligns financial wellness with business goals by reducing turnover and lowering healthcare costs.
Financial literacy is a core component that helps employees make better financial decisions.
Brightside works closely with enterprise companies and frontline workforces to deliver impactful solutions.
The platform fosters a confidential and non-judgmental environment, promoting trust and employee engagement.
Chapters
00:00 Introduction and Background
03:01 The Need for Financial Health Solutions
07:42 Addressing the Financially Sick
12:40 The Impact of Financial Stress on Health and Business
17:02 Promoting Financial Well-being and Behavior Change
19:51 The Problem of Financial Unhealthiness
21:27 Breaking Through Taboos and Building Trust
24:20 Making Financial Wellness Easier
26:34 Success Stories with Enterprise Companies
30:02 Life-Changing Impact on Individuals
31:48 Communicating and Intercepting at Choke Points
35:20 Aligning Employee Well-being with Company Goals
39:21 The Synergy Between Employee and Company Benefits
Connect with Tom Span here: https://www.linkedin.com/in/tomspann/
Learn more about Brightside here: https://www.gobrightside.com/
William Tincup LinkedIn: https://www.linkedin.com/in/tincup/
Ryan Leary LinkedIn: https://www.linkedin.com/in/ryanleary/
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