Naming Your Business

On today’s Vault short we talk about the importance of your business name and things to consider when naming your business. 

We cover key considerations when naming your business—like clarity, memorability, brand alignment, and how your customers will search and engage with your business name. We talk about the value of getting feedback from potential customers, friends, or family before deciding. On this episode we also highlight common pitfalls, why a name check matters beyond your state, and how a good name can eliminate barriers to your business growth.

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This episode is brought to you by Big Sky Economic Development, and the MT Small Business Development Center.

"The SBDC is funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA."