Yes, and Marketing

Yes, and Marketing

Tune in for conversations with eclectic and enlivening marketers. Imagine your weird shower thoughts and disparate liberal arts references took a road trip. This podcast is the soundtrack. Great marketing ideas can come from anywhere. So let’s talk about some.

Episodes

July 28, 2021 39 min

Devin shares what it was like becoming CEO of Animalz during a pandemic and the content challenge she's thinking about now. Also, hear what progress and insanity have in common.

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Carol explains why you need to know your personal brand, how to establish executive presence, and how to get more from meetings in a virtual or hybrid world.

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Stacey breaks down the 6 factors contributing to the sea of sameness and the 5 competencies marketers need to do better, as well as the major difference between B2B and B2C marketing. 

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David shares PR lessons from the Grateful Dead, how the new rules of marketing are continuing to change, and the story behind his latest book Fanocracy.

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Melanie shares how a journalism background shaped her marketing, how to create an endless supply of content ideas, and why how-to content is so big right now.

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Hear from Ross Simmonds, Kyle Shannon, Andy Raskin, Dave Gerhardt, David Cancel, Nick Dujnic, Kelli Kelley, and Walter Knapp on the role of storytelling in marketing and society. 

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Peep defines CRO and gives 3 ways to stand out in a crowded market. He also shares the story behind his latest venture: message testing platform Wynter.

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Anne explains how she saw the initial wave of the subscription economy approaching and why marketing goals need to shift toward retention versus lead gen. She also shares the strategies that helped her become an award-winning author.

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Tim shares his research team's findings on the psychology of B2B buyers. He also explains why selling to existing customers is the opposite of selling to new ones and debunks a few business myths.

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Gene explains what remarkable transparency looks like and how to create ownership within a company. He also breaks down the difference between a founder and a CEO mindset.

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Matthew covers what he's learned as VP of Marketing at Hubspot and what it took to 10x the company's organic traffic. He also shares the story behind Traffic Think Tank and his best piece of career advice for marketers.

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Bob explains how 'yes and' works to improve communication, collaboration, and brainstorming across companies. He also shares the value of curiosity and how to perform at the top of your intelligence.

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Tim shares the lessons he learned managing brands at Kraft and how he thinks about teaching marketing at Kellogg today. He also explains how branding has changed over the last 20 years and where it's headed next.

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Doug tells how he started the Marketing Book Podcast and shares the most important lessons he's learned from reading 300+ industry books. He also explains why marketers have an image problem and what to do about it.

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Dave recounts building both a category and a legendary brand at Drift, and shares the lessons he brought to his role as CMO at Privy. He also explains why having strong personal brands in your business is a good thing.

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Learn how having a "yes, and" mindset can help you in improv, business, and life. Paul also shares his number one piece of advice from 30 years in the industry.

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We celebrate one year of The Verblio Show with a look at some of the lessons our guests brought to marketing and leadership from unexpected places, including Newtonian theory, psychology, mythology, improv, and more.

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Learn why your company needs a consistent message internally before you can reach the wider world. Rachael also explains the difference between big and small brands and gives advice for the next generation of marketers.

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Hear how Sovrn is helping publishers remain independent and learn what's next in the world of content and e-commerce. Walter also explains the ingredients that make a city ripe for startups.

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Learn the limits of logic and the implications for marketing. Rory also explains how to hire alchemists and shares some surprising examples of how humans aren't always as rational as we think we are.

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