The Verblio Show

The Verblio Show

Content is fun again! The show for digital agencies and content professionals that blends frank conversations, expert advice, tips from the content trenches, and obscure linguistic facts. Content marketing enthusiasts, SEO nerds and pun lovers unite! Content creation is hard but The Verblio Show makes it entertaining. And it will make you 92% smarter.... Show More

Episodes

September 15, 2020 41 min

#027: Learn how a 19th century management consultant was way ahead of his time and hear what's next for the gig economy. Niel and Steve also discuss the fundamental shift happening in marketing right now and the single smartest question you can ask someone.

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#026: Mike King is one of the most well-respected technical SEOs on the planet. His agency iPullRank serves clients like Beats, Johnson & Johnson, and Citi. But for those of you who don’t know a 301 from a 302, fear not, he and Steve spend this episode talking about:

  • What Mike learned working for one of the world’s most famous agencies, and how it influences him as an agency owner
  • How and why to write a letter from your future se...
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    #025: A company without a story is a company without a strategy. Learn how to create a narrative that will reshape your buyers' journey, and hear Steve and Andy's thoughts on why LinkedIn, Andy's mom, and Ultimate Frisbee are all awesome.

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    #024: Steve and Brent talk pivoting, niching, and the second wave of marketing trends. Also, it’s okay to say “I don’t know" sometimes—and it’s okay to build a BMX ramp in your front yard always.

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    #023: This week’s episode of The Verblio Show features Chris Rudolph, digital agency coach and founder of Freedom Business Family. A true lifelong coach, Chris began his career with the Chicago Bulls. Since trading ballplayers for business owners, however, his focus has been on helping clients find success in both their business and their work-life balance.

    In our conversation, we chat about his approach as a coach and the lessons h...

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    #022: John Harris is leading something radically different and hugely ambitious: a "reverse holding company" for digital agencies. In this episode he shares how his Worldwide Partner‘s network creates super-powered teams through 70 agencies in 40 countries, why big brands seek out the advantages created by a network, and how his thinking can help your agency stand out among the 100,000+ agencies that exist in the U.S. a...

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    #021:  "Advertising is ____, content marketing is ____." If you can’t fill in those two blanks (and make it catchy), you should definitely listen to this week’s episode of The Verblio Show with Andy Crestodina. 

    Andy is co-founder of Orbit Media, a 19-year-old web design agency. He quite literally wrote the book on content marketing, which Jay Baer has called “The most practical book ever written about digital marketing."...

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    #020:  This episode features leading agency coach Karl Sakas, who spoke with Steve early in the COVID crisis to share his insight into how he’s guiding his agency clients. Some quick nuggets for those who tune in: What to expect for agency revenue forecasts in 2020: Take your worst scenario and now make that your stretch scenario. Assume a 10-30% drop in revenue. · How you should respond: Over-communicate with every stakeholder. No...

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    #019:  In Episode 19 of The Verblio Show, Chris Dreyer, president & founder of legal SEO agency juggernaut Rankings.io, discusses his colorful—and wildly successful—journey that started by googling "how to make money online" while stuck in after-school detention (as the teacher), included inspiration from Oprah on one of his early, important #1 Google rankings, and ended up with him competing and winning in one of the m...

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    #018: If you run or work at a digital agency and don’t know who Bob Ruffolo is, you need to watch this episode of The Verblio Show. Bob is the founder and CEO of IMPACT. Among his many accomplishments: he was the HubSpot agency of the year 2016, merged with They Ask You Answer author Marcus Sheridan, transitioned the agency from a traditional agency to a company that focuses on educating companies and agencies about inbound methodo...

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    #017: This episode features renowned digital marketing guru Ryan Stewart. What’s a clear sign that you’re interviewing a truly accomplished and impressive marketer: you have to start the interview by asking him how he even describes what he does. 

    Founder of acclaimed search marketing agency WEBRIS and multiple other companies, Ryan is likely even more well known for his speaking appearances and his content on how to cut through the...

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    #016: During times of crisis, it's tempting for us as leaders to put all focus externally—how can we bring on more clients? How can we serve the ones we already have to keep them around? But, ignoring the critical components of organizational health and communication can be disastrous for your company. This is why we're so thrilled to talk with Jodi Grossman in this episode. Jodi has been Steve's executive coach at two ...

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    #015: Managing social media for clients can be a GIANT pain for digital marketing agencies. So much so that a lot of agencies we talk to won’t go anywhere near it—too much hassle of managing assets, managing approvals, and proving ROI. So, it was fascinating to talk with Ross Gray on Episode 15 of The Verblio Show to hear about what he’s learned by founding Cloud Campaign, which has helped hundreds of digital agencies streamline th...

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    #014: So much of the advice on the COVID crisis and business is about ... business. But, there's another hugely important thing for business leaders to think about—themselves. Specifically, how addressing the self as a foundational layer can lead to better decisions and business outcomes. We're so grateful to leading agency transformation coach Kelly Campbell for adding a new and powerful perspective to our conversation on ...

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    #013: This episode, we had the pleasure of talking with Suneet Bhatt. Suneet is on the short list of people Steve personally turns to for advice on business leadership, marketing, and strategy. In this conversation you’re going to learn why. 

    While Suneet has held marketing & growth leadership roles at big name companies like HelpScout, Crazy Egg, LiveIntent, and Chartbeat, and is currently president of a hot social impact outso...

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    #012: Next episode is with the great Jeffrey Pease, MBA of Message Mechanics, who Steve worked with back in the Great Recession. “We’re not going to run an economy on Netflix and Purell”, but now is now is the time to help, not sell. So consider this the off-season where you get ready to win again when games resume.

    One of the most brilliant messaging experts we know, we had a hard time limiting the discussion with Jeffrey.

    https://w...

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    #011: We're deeply humbled to share this next episode of The Verblio Show. In it, we speak with Dr. Tolonda Tolbert, an expert on diversity and inclusion in the workplace. “Dr T” has a belly-laugh that fills the room, and a storied career that includes 17 years with the ADL and was an adjunct professor at NYU. Two years ago, Dr. Tolbert co-founded a truly innovative startup called Eskalera, which goes far beyond the one-off ann...

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    #010: Today we're joined by Nick Christou, renaissance king of the math nerds and also rock drummer. Nick is CEO of agency Helios Company LLC, which works as an "outsourced chief data scientist" for its clients, which means not only does Nick have the data of what's happening right now in real-time (across his whole client base), but he knows how to use it.

    We explore:

  • What psychological reasons drove the first-wave o...
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    #009: Elizabeth Giorgi is a true force. She won an Emmy at 25. She’s founded two companies. She’s unapologetic about using her voice and platform to tackle big, important issues like race and gender equity in business, and her current endeavor as the CEO of soona is reshaping what is possible for small businesses to do with video.  

    Our conversation covered video marketing trends, like how to massively upgrade your own videos while ...

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    #008: Ready for a unique insider view of how a major brand is navigating turbulent waters in a nimble and thoughtful way? Allison Lowrie, CMO of HomeAdvisor / Angie's List, and her team needed to figure out how to quickly adjust marketing in the complex and hard-hit home services space.

    We discuss:
    - Focusing on the product first: quick changes enabled her to quickly jump back into the market
    - How HomeAdvisor/Angie's changed ...

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