In this week’s episode, Jacob Tell, co-founder of Oniracom, shares his journey on how their company has helped national music artists navigate and adapt to the profound changes in digital marketing.   Advancements in technology have made a huge impact on business -- no more so than in the music industry. Artists used to make money selling their albums and tickets to shows. Easy access to digital downloads has forever altered the music industry and driven a shift in both mindset and strategy for artists. When they can no longer rely on simply selling products, smart companies build tribes! Learn more about your ad choices. Visit megaphone.fm/adchoices