Entrepreneurs strive not only to build successful enterprises but also to ensure their lasting legacy. They recognize the importance of forward-thinking strategies that go beyond immediate gains and dream of a rewarding exit that not only maximizes the value of their business but also ensures a smooth transition into the next phase of life. How can business owners maximize the value of their business and plan for a successful exit?
In this episode, Brett is joined by Allen Gregory. As a Certified Exit Planning Advisor (CEPA), Allen talks about how business owners can sell their business for maximum value. He emphasizes the importance of standard operating procedures (SOPs), succession planning, and proper financial management. Alan also highlights the different types of buyers in the market for mergers and acquisitions (M&A) transactions and the need for business owners to consider their plans for the future after selling their businesses.
Allen Gregory is a digital marketer and Certified Exit Planning Advisor (CEPA). With a background in digital marketing, Alan helps business owners maximize the value of their businesses and plan for a successful exit so they can preserve their legacy, retire from their business and start a brand-new life. He specializes in working with e-commerce, e-learning, and software-as-a-service (SaaS) companies.
Enjoy!
In This Episode
01:42 - Backstory of Allen Gregory
03:42 - How Allen went from being a digital marketer to becoming a CEPA
05:37 - Allen's mindset and approach to entrepreneurship.
09:03 -The most common problems and concerns of business owners have
10:11 - A four-step process for helping business owners maximize their business value
13:46 - How Allen helps business owners overcome management challenges
16:18 - The emotional and financial aspects of selling a business
19:22 - What Allen can do for business owners as a CEPA
24:44 - What Allen has in mind when working with business owners
29:06 - Allen's exit planning process
29:47 - What Allen's ideal clients look like
30:49 - Ways to connect with Allen
Favorite Quotes
06:35 - "I designed how I wanted my life to be. And when Covid hit, everybody saw it as chaos. I saw it as an opportunity. So when bad things happen, there's always an opportunity for me to express my creativity." - Allen Gregory
09:29 - "If the business depends on you, you don't have a business. Technically, you're self-employed and have that dreaded word, a job." - Allen Gregory
12:26 - "As a business owner, don't just start pulling money out of the business and treat it like an ATM. Leave money in the business so you have a viable business that has working capital." - Allen Gregory
Connect with Allen Gregory
Connect with Brett Henderson:
Listen to The Veteran Entrepreneur Masterclass Podcast
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