NYC native Bobbito García is a visionary creative who has put an indelible footprint on multiple urban movements.
During the 1990s, the legendary air personality was one-half of the “Stretch and Bobbito” program on WKCR. The duo introduced the world to an unsigned Nas, Biggie, and Wu-Tang, as well as an unknown Jay-Z, Eminem, and the Fugees. The total record sales for all the artists that premiered on their platform exceed 300 million. In 1998, the Source Magazine voted them as “The Best Hip Hop Radio Show of All Time,“ and in 2023, they were inducted into the NAB Radio Hall of Fame.
As the progenitor of sneaker journalism, García penned his landmark Source article “Confessions of a Sneaker Addict” in 1990, then in 2003 became the critically acclaimed author of Where’d You Get Those? NYC’s Sneaker Culture: 1960-1987(Testify Books). In 2005, ESPN’s “It’s The Shoes” series, hosted by Bobbito, became the first show on the subject in broadcasting history.
A former professional basketball player in Puerto Rico, García performed in the ground breaking Nike “Freestyle” commercial. In 2007, the brand released seven co-designed Air Force 1 sneakers bearing his name. The voice of EA Sports’ popular NBA Street video game is also a world-renowned DJ who has spun world, soul and jazz music at Lincoln Center, Central Park SummerStage, and the Smithsonian (DC). Bobbito was also featured playing his vinyl records in the 2022 NBA x Google commercial.
As an award-winning filmmaker, García has directed Doin’ It In The Park: Pick-Up Basketball, NYC (PBS, Netflix), Stretch and Bobbito: Radio That Changed Lives (Showtime, Netflix), and NY Times “Critics’ Pick" Rock Rubber 45s (Smithsonian African American Film Festival 2018 official selection). Transitioning to TV, he also directed eight “SneakerCenter” episodes for ESPN+.
A founding member of the Kennedy Center’s Hip Hop Culture Council and a 2018 Wesleyan University “Distinguished Alumni Award” recipient, "Kool Bob Love” currently produces his b-ball tournament Full Court 21™ in four continents, co-produces Stretch & Bobbito + The M19s Band music, is a DJ/Host on Apple Music Hits’ “Stretch and Bobbito Radio,“ and is the proud author of his children’s book titled Aim High, Little Giant, Aim High! and memoir Bobbito’s Book of B-ball Bong Bong. Shop all things Bobbito here
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