March 9, 2025 • 59 mins
What if the biggest challenge in life isn’t actually the task itself, but the story you tell about it? 🤯
In this episode, Vanessa shares a garage-cleaning epiphany that sparked a powerful discussion about how we label experiences as "hard"—and how those labels shape our reality. Jordan and Vanessa break down:
✨ Why society glorifies struggle and how that affects your mindset
✨ How labeling things as "hard" actually makes them harder
✨ The difference between friction and flow
✨ The Lego Effect—why alignment is key before applying pressure
✨ How to reframe tasks for fun, ease, and flow (even going to the dentist!)
Plus, Jordan shares the moment he literally rewired his belief around money, and Vanessa reveals their go-to Swiss Cheese Process for tackling to-do lists without overwhelm (available to download for free on their website: https://vibrationfit.com/processes/swiss-cheese/).
🔥"Where energy flows, my focus goes." 🔥
If you’re ready to shift from friction to flow and choose the path of fun, this episode is a must-listen!
🎧 Tune in, let go of the labels, and start creating more flow in your life.
#MindsetShift #EaseAndFlow #TheJordanAndVanessaShow #ConsciousCreation
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Vanessa (00:00):
Welcome to the Jordan and Vanessa show.
I'm Vanessa.
And I'm Jordan.
And today's episode is actuallyabout a realization I had while
cleaning the garage the otherday.
Which is the hardest part isactually just convincing
yourself that it's easy.
Jordan (00:16):
Totally.
Yeah, you know, I think intoday's society there's kind of
a narrative around things beinghard or things being difficult.
Right.
Because we erect statues andgive accolades and credit and
praise, and praise to peoplethat do quote, unquote, hard
(00:37):
things.
Vanessa (00:37):
Right, yeah, you have a network marketing background
and I feel like in that wholenetwork marketing world, it's
very much that energy where it'slike the more that you suffer,
the more you grind, the morevaliant you are yeah, and people
really root for the underdog,right, you know it's like that
person doesn't have a chance inhell of succeeding oh wait, they
(00:58):
did it.
You know what?
I mean, I too too can sufferand get there, rudy, rudy.
Jordan (01:04):
Rudy, you know.
Yeah.
And you know we do get inspiredand it does feel cool and it is
fun to see someone rise to alevel that was beyond what they
originally had anticipated.
Right, is it actually hard?
(01:29):
Or was it just a label that weplaced on something to maybe
magnify it in our mind so thatwhenever we succeed, it gets
more?
Praise and accolades Right.
So how often are we telling astory of hard so that when we
win it's more of a win or it's abigger win or it's a more
robust example of success?
You know, it's kind of likewhenever our kids come to us and
(01:50):
say look what I did.
You know, when it comes tomaybe putting up a box back in
the toy box like that's a reallyheavy box I was able to lift it
and put it back in.
Vanessa (02:03):
Right yeah.
Or making a sandwich, likethey're getting the utensils out
of the drawers and they'regetting the bread and they're
getting the peanut butter andthe jelly and putting it
together and it's like, wow, youcan do that.
That's amazing.
You're only five years old.
Yeah.
So from a young age you're kindof teaching them that doing
hard things brings them praise.
Jordan (02:26):
Yeah, teaching them that doing hard things brings them
praise.
Yeah, and the reality of theuniverse is that when we
overcome obstacles and we pushthrough challenges and we do
hard things, that is whereprogress is made.
Right.
So that is a really good thing,Like I don't want to ditch the
narrative of do hard things.
Like one of my favorite quotesfrom Les Brown is if you do what
is hard, your life will be easy.
If you do what is easy, yourlife will be hard.
(02:47):
Like, in some respects, youwant to push yourself and make
progress, but there's a fineline between labeling something
as hard and it actually beinghard, right?
Does that make sense,Definitely?
So, how often are we engaging inthe idea of hard to basically
(03:09):
validate the idea or to furthervalidate whenever we succeed?
Vanessa (03:15):
Yeah, definitely.
And by labeling something ashard, we're placing an
expectation on that thing to behard Correct.
Jordan (03:23):
So we're really calling forth manifestational evidence
of hardness on our path to wherewe're trying to get to yeah,
you totally nailed it, and Ithink that's the thing Like
there are some things that youdon't want to label as hard
Right In your world.
Like you don't want to wake upto a hundred hard things every
day.
Vanessa (03:43):
Yeah, it's kind of like giving birth, like do you want
to label the birth of your childas a very hard, excruciating
experience?
I don't.
I don't want to labor.
That's really hard andexcruciating.
Like I did a lot of pre-pavingbefore I gave birth to our kids
and I feel like they really werespecial experiences whenever we
(04:05):
were giving birth to thembecause I did that pre paving
and I focused on how specialthose moments were going to be
and I focused on wanting to feellike high emotions on the
emotional guidance scale, likewanting to feel ecstasy, and not
focusing on the hardness andthe difficulty and those lower
emotions that were going tobring me a lot of pain.
Jordan (04:27):
Yeah, you totally nailed it.
So how often are we basicallyfocused in the pain versus
focused in the pleasure, whenyou actually do have a choice in
the matter?
I actually saw that with yougiving birth to our three
children.
You were actually able to findpleasure and create a memorable
(04:48):
positive experience from thebirth of our children.
Vanessa (04:51):
Completely naturally, without drugs, without epidurals
, without any of those things.
Yeah, totally.
Jordan (04:57):
It was actually really magical to see you do that and
it's a really great example,because how often are we doing
that where we have a choice butwe choose the pain side because
that's what's more validated bysociety?
So, like you see, people get onstage and they tell their
stories.
What people love to see is allthe hardship and all the things
(05:20):
that they had to overcome andall the challenges and all the
limitations.
Vanessa (05:24):
The hero's journey.
Jordan (05:26):
Yeah the hero's journey.
So, like the limitation thatthey had to overcome, the
hardship, the difficulty, theconflict they had to push
through to be able to make it tothe other side, like that's
what makes a good movie right.
Yeah.
So a lot of times when you'reseeing people do things, they're
just engaging that energy waymore than ease and flow, but in
(05:49):
reality don't we want more easeand flow?
Vanessa (05:52):
Yeah, could we do without the really sad parts in
the Disney movies, like thereally scary sad parts that our
son hates, he can't even watch.
He tells us to turn off thedisney movies, like in
cinderella, whenever, like, like, does the mom and the dad have
to die?
Jordan (06:10):
yeah, and do you really have to milk it?
Vanessa (06:12):
no, do you really have to make it super scary and like
evil stepmother and all of thesethings?
Jordan (06:18):
yeah, well, and, and the reality is, that is what makes
a good movie yeah you really youwant these emotional roller
coasters in a movie?
In a 90-minute productionthat's designed to make you feel
something Right.
Those are the levers ofbasically making people feel
emotion.
Vanessa (06:38):
Yeah, right, that is the intention with movies.
Jordan (06:40):
Totally.
Vanessa (06:41):
You want to make the audience feel things.
Jordan (06:42):
Yeah, with movies you want to make the audience feel
things.
Yeah, we're gonna drive youdown here and have you feel the
anxiety and the stress for the,the hero in the hero's journey
and we're gonna really you onthis, on this emotional roller
coaster we're gonna make you seehow not only do they deserve
the success that they're gonnahave at end, but how bad they
(07:03):
had it in the beginning, so thatyou can really see the move
from Cinderella, for example,like wicked stepmother mopping
the floor injustice.
She's so sweet and beautiful andsuch a wonderful singer and
friends with all the creatures,all the forest animals.
She can somehow communicatewith these animals.
(07:26):
Yeah, she's so wonderful.
She's literally locked in atower doing the bidding of her
evil stepmother and stepsisters.
But she still finds joy.
But she still finds joy with it.
Oh, cinderella, you deserve tobe at the top of whatever
pyramid you would climb.
And then at the end, you know adream is a wish your heart
(07:51):
makes and she's riding in thecarriage with the princess.
It's like she went all the wayfrom way down there to way up
there.
Vanessa (07:59):
Yeah.
So we're like yeah, theunderdog, Go Cinderella.
Jordan (08:02):
Right, but if you ask most people, yeah.
When it comes to your money,when it comes to your
relationships that are in yourlife, when it comes to your
career work environment, when itcomes to your physical body?
Do you want ease and flow asyou progress toward more
abundance in your life, to ahealthier physical body, to
better relationships, to a morefulfilling career work
(08:25):
environment, or do you want itto be this tumultuous,
conflict-ridden journey of youknow ick?
Vanessa (08:35):
Yeah, I definitely would prefer the first scenario.
Yeah, absolutely.
Jordan (08:39):
We want ease and flow.
Vanessa (08:40):
Yeah, but it's so easy to just have those labels of
hard placed on your life andhave the expectation that things
are meant to be hard or they'resupposed to be hard in order
for any of it to mean anything.
Jordan (08:54):
Yeah, you totally nailed it.
Like you see this a lot inentrepreneurship, where people
are trying to set theexpectation of hard in advance,
maybe partially, so you knowwhat to expect.
Yeah.
Can you imagine, like thinkabout that real quick.
Right, I want you to know whatto expect.
What if you have a choice inwhat to expect, then?
(09:19):
Do you want to adopt theconflict-ridden hardship route
or do you want to adopt the easeand flow route, right?
Are there people that haveexperienced an entrepreneurial
journey that had a tremendousamount of ease and flow in it?
Right.
And are there people that haveexperienced an entrepreneurial
journey that had a tremendousamount of conflict and
(09:39):
difficulty?
Absolutely, there are storiesof both.
So since you have stories ofboth, then that means you have a
choice.
Vanessa (09:50):
And I believe we came here for the ease and flow.
We came to have fun, we came toexperience ourselves in these
physical bodies and have thesereally amazing, satiating life
experiences.
We didn't come here for thestruggle.
Jordan (10:03):
Totally.
Vanessa (10:03):
It's just a story that we've bought into over time.
Jordan (10:06):
Yeah, absolutely Like.
If you look at, the basis oflife is freedom, the purpose of
life is joy and the result oflife is expansion.
The contrast is in there and itallows for the expansion.
It ultimately allows youexperiences that you can
joyfully line up with andultimately you can step your way
(10:29):
into freedom.
But it wasn't a requirement tocome here and experience all the
struggle and all the hardshipand all the difficulty all along
the way, way that essentiallyputs you in this negative
emotional state perpetually.
Right.
You didn't come here to be in aperpetually negative emotional
(10:49):
state as you pursued success inall these arenas that we just
discussed.
Vanessa (10:54):
Right, yeah, one of the things that Abraham Hicks talks
about a lot that makes theaudience laugh is like for a lot
of you.
Unfortunately, you're going tohave to wait until you croak to
remember that you came here, forit to be a joyous experience.
Yeah.
You're so stuck in all of theresistance and you can't break
free of it that unfortunately, alot of people have to croak in
(11:16):
order to see the fullperspective of how things are
actually working here.
Jordan (11:21):
And Vanessa, and I don't want you guys to have to croak
to start to experience more easeand flow.
Vanessa (11:29):
That's why we choose fun.
I feel like we've done a reallygreat job at finding the fun in
like in our relationship, inour life, in our business and
everything that we do.
We really put fun at theforefront.
Yeah, absolutely.
I can honestly say that thingsdidn't feel hard.
(11:49):
They felt like the exact nextright thing for us.
Yeah, totally and we've alwaysbought into the dialogue that
everything always works out forus perfectly.
Yeah.
And I believe that thingsreally have played out that way
in our life.
Jordan (12:04):
Yeah, I completely agree .
I think it's kind of like theMary Poppins quote in every job
that must be done, there is anelement of fun, you know, and I
feel like we've done a reallygood job of finding that fun
along the way.
A really good example is.
I remember whenever we made ourfirst million dollars in
business like the ticker wentover to seven figures.
(12:26):
We passed it effortlessly, likeI actually had to look in
readers to find out when itactually happened because, it
was just like the next logicalstep.
It's like, of course we havemade a million dollars.
Like we've been there in ourmind and in our vibration for a
long time.
Vanessa (12:42):
Right, that was like an expectation at that point.
Jordan (12:45):
Totally so, like whenever you go over that mark
and you're there and you'reactually in vibrational harmony
with it.
It's not this big mind blowingemotion that you might perceive
it to be five years before, 10years before you start your
journey toward whatever it isthat you want to experience,
because by the time you getthere, it's just the next right
thing, the next logical thingthat would happen.
Vanessa (13:04):
And I feel like we trained ourselves into that very
early on, like even when wewere completely broke.
I remember taking a screenshotone day of our bank accounts.
We had, like what?
34 cents in our account.
Jordan (13:16):
It was pretty rough.
I forget the exact numbers, butwe have a screenshot of it.
Vanessa (13:21):
You heard the screenshot sound and you asked
me you were like, did you justtake a screenshot?
And I said this is going to befunny one day yeah and now, like
here we are.
Jordan (13:31):
It's funny yeah, yeah, maybe, maybe.
That's the day it became funny.
When we went over a milliondollars in earnings in our
business, it was like hahatoday's the day.
Vanessa (13:40):
That's funny but I feel like we did a really great job
of that and even when we didn'thave any money, we weren't
feeling sorry for ourselves thatwe couldn't go out on luxurious
dates, like we would go toparks and we would bring like a
deck of cards and we would playcribbage and we would go to taco
tuesday taco tuesday was legitit was.
Jordan (14:01):
We would like get a $5 taco plate.
Vanessa (14:04):
And split it.
And split it we wouldn't evenget our own $5 taco plate.
Jordan (14:08):
No.
Vanessa (14:09):
But that was the fun in it being savvy with our money
was the fun of it.
Jordan (14:14):
Yeah, we found the fun in frugality at that time, and
so that's a perfect example ofsomething can be excruciatingly
painful, depending on how youdecide to perceive it, or you
can find the fun in it.
Vanessa (14:29):
And we found fun and frugality in the beginning, yeah
, so it wasn't like oh, we'rebroke In five years, when we're
doing really well or when weexpect to be doing really well,
then we can start having fun,then we can start spending money
, then we can start doing all ofthese things.
We detached the expectationthat you can only have fun
(14:49):
whenever you make it to whateverB is.
Like I'm at A when I get to B,then I will be happy or I'll be
able to enjoy myself.
We never put joy outside of ourcurrent moment.
I feel like we were alwaysreally good at finding the fun
and focusing on the fun inwhatever situation we've been in
(15:10):
.
So we've been doing this for along time now.
Jordan (15:12):
Yeah, and it was because of our intention to do so.
I mean we definitely had ourdays where it was difficult you
know, but at the end of the day,when you're focused and you
have the intention to find thefun and begin to disengage that
idea of hardship and really findthe fun in there, then you're
there 80, 90% of the time versus100% of the time, being below
(15:37):
the green line.
For the most part, you can staythere and I definitely remember
those times.
I remember distinctly when thefrugality fund started to meet
with what I would call extremeabundance on the income side.
Right.
And what started to happen is westarted to make several times
(16:01):
more money as a multiple as ourexpenses, because we had found
so much fun and frugality for solong that once we actually got
to the point that we were makingseveral times that, we
basically still found the funand frugality.
So we held on to the fun of thefrugality at the same time.
Vanessa (16:21):
We were accumulating all of this money.
Jordan (16:23):
Yeah, and that's what happened is, once we were making
several times more, we werestill finding fun in frugality,
but now we're finding fun inwatching the abundance roll in,
and it turned out that there wasa huge gap between what we had
coming in versus what we hadgoing out.
Yeah.
And that's when accumulationhappened and we actually had to
(16:44):
adjust to accumulation and getinto what we called an
accumulation consciousness atthe time, you remember, when we
basically were just like what'sgoing on, you know?
What I mean Like this is crazyhow rapidly this is piling up,
and both of us decided to adoptthe idea of an accumulation
(17:04):
consciousness, where we gaveourselves permission to allow
this money to start to pile up.
Vanessa (17:09):
And enjoy spending some of it.
Jordan (17:10):
Totally.
Vanessa (17:11):
Because there was, like this shift from being really
thrifty and buying like thegreat value chili, which I don't
recommend for anybody.
Jordan (17:18):
There are just some things that you don't go there
man.
I realize that Like you got toget the Hormel or the Wolf brand
, like you don't go great man,like I.
Really I realized that like,like you got to get the hormel
or the wolf brand, like youdon't go great value on the
chili so then, once we startedshifting into this accumulation
consciousness we made, westarted making more decisions
that felt good to us right so itwasn't just, oh, we need to
(17:41):
save money, we needed to stashlike squirrels.
Vanessa (17:43):
It was more like this purchase feels good to me yeah
so I'm going to make it like Idon't want our money to just sit
here like a pile of manure.
I want to actually like spreadit around and circulate it, and
I feel like there's a healthyflow to that to spending money
and then allowing more to comein, so trusting that the
universe is going to give youmore, not that you just have to
(18:06):
save every single penny or pinchevery single penny, but knowing
that there's more where thatcame from 100%.
Jordan (18:14):
I feel like that was a really fun place to be, where A
we gave ourselves permission toaccumulate but, at the same time
, we disengaged from the fearthat it wouldn't keep flowing.
I actually have a funny storythat I remember from this time
(18:34):
where this started to happen,and one of the pieces of
stinking thinking that I had wasactually uncovered by this, and
I remember one day I wastalking about the amount of
money that was going to flowinto the accounts and I said, if
we get paid, then there wouldbe this much money come in.
(18:55):
And I remember you distinctlyasking me why do you say that?
I was like what you were like?
Vanessa (19:03):
if, if we get paid, if we get paid Like.
Jordan (19:06):
what do you mean by that ?
Vanessa (19:07):
We've always gotten paid.
Jordan (19:09):
Yeah, you were like we've always gotten paid People
have always made good on ourcontracts.
There hasn't been one instanceof someone not making good on a
contract.
So why do you say that?
You know, I was like huh, I waslike huh and there was just
this element of fear, sort ofattached to the income, almost
(19:29):
like.
I don't want to expect all themoney to come, because you know
what I mean.
I might be setting myself upfor whatever.
And in this particular instanceI reached back into my childhood
where there were a couple oftimes where essentially a
promise was made but not kept onthe financial side and I didn't
necessarily have to reach backand find that.
(19:50):
But in this particular instanceI was like why do I say that.
And it kind of came clear to me.
It was like well, there wasthis instance, whenever I was a
little kid, of somebodybasically making a deal with me
and saying I'll pay you thismuch.
So I'll tell you the exactstory.
I was a kid and basically wewould have parties at our house
whenever we were younger andpeople smoked cigarettes back
(20:13):
then more aggressively thanmaybe they do now, or maybe they
still do, or you know, it waslike I don't think they had the
verbiage cigarettes kill on theboxes.
Yeah, it is, it is what it is,but back then it was like
musicians and stuff that we'dget together, so there was a lot
of cigarettes.
Yeah.
But people would just flicktheir cigarettes wherever they
were smoking them, and theremight be a couple hundred people
(20:36):
or whatever at this party.
So I remember my mom said hey,every cigarette butt that you
find and put in this five gallonbucket I'll give you a dime or
whatever it was.
And my mom hadn't done the mathin her head whenever she gave
me this task, you know, and Iwas like sweet, so I go outside
(20:57):
and I've always been kind ofmoney motivated.
Yeah, so I go outside and Ifeel like half of a five gallon
bucket full of cigarette butts,which I don't know if you know
how many cigarette butts that is, but it's a lot Like you would
have had to.
You would have had to, like,weigh the cigarette butts and do
a calculation.
Even you wouldn't have beenable to count them.
You know it was like nothundreds, it's probably
thousands.
Vanessa (21:17):
It's a lot of cigarette butts, a lot of dimes.
Jordan (21:20):
Yeah, a lot of dimes, and my mom was just like whoa,
like that's a lot like I wasn'tlike expecting that many that
you know so she was just kind oflike I'll give you 10 bucks for
it.
You know, whatever it was, I'llgive you x amount of dollars.
So there was just this kind ofthing of well, somebody can tell
(21:42):
you they're gonna do somethingand like not fulfill on it the
way that they agreed to in thebeginning.
And I think when we're kids weall have these experiences where
you're people are basicallyjust kind of flippantly going oh
well, the agreement that I madeand, like you know, it's not
exactly like that.
We're going to do it like thisyou know, and they don't think
(22:03):
that anything's happening withthe kid.
But for me I actually wound upas like a 30 plus year old adult
saying if we get paid, you know, what I mean, so I'm not saying
it was consciousness.
Yeah, and I'm not saying that itwas directly tied to that
experience, but there areprobably enough of those types
of things that had put a littlebit of wobble in my vibration
around that.
Vanessa (22:24):
And then you became aware of them whenever that
dialogue came out.
Jordan (22:28):
Yeah, and that was one of those pieces of stinking
thinking that I intentionallyresolved.
Right.
I was like you know what?
You're 100% right.
I'm not going to say thatanymore.
Yeah, I'm not allowing.
Yeah, I didn't.
I'm just like.
I'm not allowing that, if weget paid, to creep into our
compensation anymore.
Vanessa (22:46):
And we've always gotten paid.
Jordan (22:47):
And we've always gotten paid it's actually pretty
incredible how it works.
Vanessa (22:51):
It's amazing.
Jordan (22:52):
I think that's an interesting thing is just moving
through life figuring out howoften are we essentially placing
these labels placing theselabels on things, creating
conflict that doesn't need toexist, when ease and flow is
always available.
Vanessa (23:12):
Yeah, totally, it's always there, so we had a few
examples.
One of the things that I lovehow you talk about is the Lego
example yeah, to really portraythis, so maybe you could talk a
little bit about that oliver hasbeen playing legos lately and
essentially, when it comes tolegos, if you've ever played
them, you know that alignment iskey, right.
Jordan (23:34):
So if you take two legos that are in perfect alignment,
they slide on pretty easily andit's actually a pretty
satisfying experience.
It's like yeah, that felt reallygood creating yeah, but if
you've ever taken two tiny legosand put them together not quite
lined up, yeah and tried to putthem together, you'll realize
(23:56):
it is completely impossible.
It is never gonna happen, man,those two are never going to go
together and it's funny watchingOliver have like the
frustration around it becausehe'll be like Daddy, can you
help me with this one?
It might be two weird littlepieces and the key to getting
(24:17):
those two weird little piecestogether is perfect alignment.
If you can get them perfectlyaligned, they go easily on.
But essentially the idea isalignment first, then apply the
pressure, alignment first, thenapply the force.
But a lot of times in societyit's taught backwards Like apply
force, apply pressure.
Vanessa (24:39):
Until it works.
Jordan (24:40):
Until it works.
But in the case of a Lego, andthe answer is never.
Vanessa (24:47):
Yeah, if it's out of alignment, if it's not in
alignment.
Jordan (24:51):
If those two pieces are not in alignment, it will never
go together, no matter how hardyou push.
Yeah.
And a lot of times in ourphysical reality.
That's the case when it comesto vibration.
Definitely.
And vibrational harmony, withan outcome.
Vanessa (25:06):
Right.
Yeah, I feel like a lot ofpeople don't really think about
the outcome that they're after,so they're just pushing through
life.
And then circumstances comeinto their life, and then they
decide to push through thecircumstances without any
clarity on where it is thatthey're trying to go.
So then you look up decadeslater and it's like I've pushed
through all of these things, butwhat have I accomplished?
Jordan (25:28):
Right, and actually you see that a lot of times in these
hero's journey type storiesthat you and I were talking
about at the beginning, whereyou see someone get up on stage
and now they're talking abouttheir success, but what you see
is like this 20 or 30 yearbackstory of hardship.
Right.
And then, all of a sudden,30-year backstory of hardship
(25:51):
Right, and then all of a sudden,you know what I mean Success,
success, Like everything kind ofclicks, yeah.
And one of the big narratives insociety now is, yeah, but you
didn't see the 10 years ofhardship, the 10 years of
struggle, the 20 years, the 30years.
You didn't see all thisconflict, all this difficulty,
all this stuff that led to thatperson finally being able to
(26:14):
have the success.
But often, if you actually lookat it and you actually start to
talk to the person, you'll askthem like, hey, man, like what
happened?
What clicked?
What, finally, was sort of thedomino that pushed that over
right and if you get some ofthese owners of companies and
(26:34):
stuff behind closed doors andyou ask them these types of
questions, yeah they'll tell youthere were magic moments
associated with these bigoutcomes right it was like there
was this moment where thishappened, this relationship was
formed.
I met this person.
This piece of supply chain gotfigured out, whatever it is, and
(26:54):
it's like boop.
Right.
It sort of unlocked the keys tothe kingdom, so to speak.
Vanessa (27:01):
Totally.
Jordan (27:02):
And that actually happens a lot, where I think
people have all this strugglefor a really long time and then
they finally get intovibrational harmony with what it
is they're after, maybe getclarity on it, get vibrational
harmony with it, and then all ofa sudden ease and flow goes
boom and in a period of 6, 12,18 months, there's this meteoric
rise to success.
(27:24):
Right.
Full of ease and flow.
Yeah, right.
Full of ease and flow.
Yeah, but at the end of the day,do we have to attach the 20 or
30 years of hardship andconflict to that 18-month,
24-month, 36-month meteoric rise, or could we just say, hey,
they were finally in alignmentwith it?
Right or that was the divinetiming.
(27:44):
That was when everything wasperfectly aligned for it to
happen.
Vanessa (27:49):
Right, yeah, I feel like from the time that we
actually focused on the flow andthe fun, that things really
took off for us.
So when we first got together,the first business that we were
working on together, it feltlike there was a lot of friction
and we definitely placed thelabel of hardship on it and that
it was going to be a difficult,arduous process.
(28:11):
It was going to take a lot oftime to grow and things like
that.
And from the moment that we letthat go and we shifted to the
business that was our brainchildand we went that direction, it
just felt like God winks wereeverywhere we were getting
divine guidance.
Just felt like God winks wereeverywhere.
(28:32):
We were getting divine guidance.
We felt like we were in theflow of the exact right thing.
At the exact right time, theexact right people would come
into our lives.
So, for example, we haddifferent projects that were
brought to us and you would.
I remember having thesebusiness meetings with these
business owners and in themeeting you would say, oh yeah,
(28:52):
we can do that.
And then I remember leaving thebusiness meetings and looking
at you and saying we don't knowhow to do that and you said not
yet, but we will.
But we will and so we wouldlearn it and it was fun.
It was fun learning and ourwhole thing along the way is we
get paid to learn.
It was fun learning and ourwhole thing along the way is we
(29:33):
get paid to learn and so we'regetting paid to learn these
really powerful.
Some people would say difficultthings, but it needed that
exact skill that we had justlearned, totally.
And they're like do you knowhow to create a woocommerce
store?
It's like, yes, we do.
Jordan (29:40):
We just created a multi-million dollar e-commerce
store yeah, it was crazy how thedominoes would like line up and
then tip themselves and thenopportunity would present itself
.
Vanessa (29:53):
We could take advantage of said opportunity and move
forward and then sharpen ourskills even more and then be
even more prepared for the nextopportunity.
Jordan (30:01):
Totally exact right skill that was going to set us
up for the exact right dominostream that was already set up
in advance, and we would gocapture that skill, acquire it,
and then all of a sudden itwould be like, oh man, this is
why we needed that skill totallyand ultimately we built what I
(30:24):
would call a skill stack yeahwhere now we had this bat tool
belt, so to speak, of all thesedifferent skills that could be
combined to create one reallybadass powerful output.
So what's really cool is youlook back and you said it so
eloquently how we were findingthe fun in basically those skill
(30:44):
deficiencies at the time.
Like, if you were to really talkabout what it was.
It was like I don't know how todo that, but we're going to
figure out how to do it and wewould enjoy learning how to do
it, because it was attached toopportunity and it was just
uncanny how often we wouldresolve a skill deficiency
within ourselves and then thismassive door would open up over
(31:04):
here that required that exactskill.
Vanessa (31:07):
Right, and I feel like we removed the label.
You're so good at this, likemoving up learning curves so
incredibly fast, so you removedearly on.
I feel like the label of thisis going to be difficult, this
is going to be hard, this isgoing to take a really long time
, like I remember going toAustralia.
We had a very long flight overthere.
(31:29):
It was like, wasn't it, 14hours or something crazy like
that.
So we're on this flight for 14hours and this new skill came
into our lives, this new skilldeficiency we became aware of,
which was Google AdWords, and sowe needed to learn Google
marketing for one of thecompanies that we were working
with.
(31:49):
And, of course, the same thinghappened where Jordan was like,
yes, we can definitely do that.
And we leave the meeting andI'm like how are we going to do
that?
And you say don't worry aboutit, it's going to happen.
So we're on this flight toAustralia.
We have 14 hours to do whateverwe want.
We're just sitting there.
You can't go many places on aplane flight.
(32:11):
So Jordan has the intention tolearn Google AdWords.
So he had already downloadedthis course about Google
marketing and, as we're sittingthere for 14, nearly 14 hours
straight, I'd say you watchedthat whole course.
It was what?
Over 10 hours.
You watched the entire course onthis flight.
(32:32):
So by the time we made it toSydney, australia, you basically
were like the matrix.
You had downloaded the entire,like Google ads, like PPCs.
You understood how allmarketing worked.
Yeah.
So we got there and you werelike all right, we're good to go
.
Jordan (32:52):
Yeah, and it sounds kind of crazy like but things like
that really would happen, and alot of times it was because the
pumps were already primed.
Right.
So to speak.
Like I understood the terms, Iunderstood what stuff meant, but
there was like a level ofdetail.
Yeah what stuff meant, but therewas like a level of detail that
(33:14):
essentially would make you moreknowledgeable on the subject
than 95% of the planet.
So I think one thing that Ifound that's really interesting
these days, because of theconnectivity of the world and
the connectivity of mindsthrough the internet, you can,
on a narrow subject, become moreadvanced than 95 out of 100
people in the world just bydiving a little bit deeper than
(33:35):
most everybody knows.
And I literally did that withthat intention of like I need to
dive a little bit deeper sothat at least I understand this
at a level beyond what thisperson currently knows and when
you you're in flow, the exactright information presents
itself to you.
Totally, and the reason I didthat is because I wanted to be
(33:56):
able to offer real value.
I didn't want to be able tojust speak to it, I wanted to be
able to actually do it right,at a level beyond what they
could actually do it andessentially earn.
You know the compensation thatwould come as a result.
And there were a whole bunch ofdifferent things that we did
(34:18):
that ultimately resulted in ourbusiness being as successful as
it has been.
Right.
And I'm so grateful for allthose things.
Like I look back and I look atsome of the early clients that
we had that were basicallyhaving us solve little problems,
like they weren't littleproblems, but in scope and scale
(34:39):
.
Vanessa (34:39):
Right, right.
So, like in the beginning, westarted with just like little
website edits Like oh, I don'treally like this verbiage, can
we change this verbiage Right?
So it was like very small tasks.
Jordan (34:50):
Yeah or oh, we could build a better website than this
.
Yeah.
You know, but it would be a verysmall contract.
But, a lot of what we've donenow.
We've built WordPressinstallations that have done
tens of millions of dollarsthrough them, multiple times you
know, what I mean Like multipledifferent companies, multiple
different genres, multipledifferent types of businesses,
(35:13):
but it ultimately, at some level, is tied back to those initial
skill capturing endeavors of theinitial business and it's
almost like all of those skills,all of the things that brought
us to who we are now.
Vanessa (35:27):
those are all like the Legos that we're all lining up
and it's to who we are now.
Those were all like the Legosthat were all lining up, and
it's not that we are always inflow and everything is always
like falling into perfect placeon the Legos.
Sometimes a Lego comes and itwon't fit, but because we're
usually in alignment, that Legoreally sticks out.
(35:47):
Yeah, and we can be aware of itand choose to move forward
differently.
Jordan (35:53):
Yeah, you totally nailed it.
So like, essentially, once youstart to adopt this paradigm,
then you start to see flow andfriction like guide markers on a
trail.
Right so like essentially, yougo.
How am I going to go aboutdoing this?
You know, and if you can getinto ease and flow and start to
(36:19):
get into the vibrational energyof that, then when you get to a
trail, one path goes that wayand one path goes that way you
can start to see flow orfriction.
So, whenever you encounterfriction, it's like man, this
path is like really likebouncing back at me, Like I'm
pushing on it, but it's like arubber band throwing me back,
(36:41):
you know it's like this is notthe fun, this is.
Vanessa (36:42):
This is not the fun, this is the friction.
Jordan (36:44):
This is these pathways are not good.
And then all of a sudden youfind something that's like ooh,
that feels nice.
This is ease and flow.
This just worked.
This system just worked.
This feels right.
This feels right, and so youliterally start to go.
I'm not going down the frictionpath, I'm going down the flow
path, and what's interesting isthis really circulates what
(37:09):
we've been talking about herewhereas if you're focused in the
hard and the difficulty whenyou encounter the friction, then
there's this narrative of pushthrough the friction.
Just make it happen.
Knock over the trees that arein your path.
You know, like just keepsmashing up against that brick
(37:31):
wall until you break through.
Vanessa (37:32):
Don't listen to your emotions.
Don't listen to your emotionalguidance system.
Jordan (37:35):
Don't seek flow, just beat your way through this
problem.
Yeah.
And it's like so literally justengaging in the narrative of
hard, difficult as the pathforward.
Vanessa (37:48):
I see this all the time with retirees Like, how many
people do you see in theworkforce that are just looking
to the future, to when theyretire?
So, it's like at 67 and aquarter when I can retire,
that's when I'm going to havefun, but for now I'm just going
to stomp through all of thesethings that I don't actually
(38:09):
want to do.
And they haven't even thoughtto try to have fun along the way
to retirement.
They think all the fun is inthe future.
But it's like no, let's focus onhaving the fun now, and then
you'll be really versed inhaving the fun in the future too
.
Jordan (38:27):
Totally yeah, and it's interesting because you think
about the number of businessesthat make it or the number of
businesses that fail.
You almost wonder how many ofthem fail because of the
narrative.
Vanessa (38:42):
Right.
Jordan (38:43):
How many of them fail because?
Vanessa (38:45):
That's the expectation.
Jordan (38:46):
They think that friction and difficulty and challenge
and conflict are the path.
Right.
This is kind of an interestingidea, because whenever we first
started our business, what youwanted more than anything at the
time was a house.
We had been bouncing livingsituation to living situation
and you wanted to be able to setroots.
(39:07):
You know, I don't want to rentanymore, I want to have a house
and we want to have a family.
We want to do this stuff.
Yeah.
Well, you know what banks love.
Vanessa (39:15):
Security Security.
Jordan (39:17):
You know what security looks like in a business Profit.
And if you go to a business orif you go to a bank and you say,
look at all this money thatcame in, and they say, okay,
well, how much of it did youspend operating the business?
And you say all of it, Thenthey say okay, that's $0.
What else have you got?
Vanessa (39:39):
Do you know what the qualifying mortgage on $0 is?
Yeah, do you know what you'requalified for?
Right?
Now sir Zero.
Jordan (39:50):
And, on top of that, whenever we first started making
money and having money comeinto the business, I thought
that we would just qualify.
They would see the money comingin, Like you see the money
coming into my bank account andthey're like no, no, no, no,
Like that money doesn't countfor two years.
Yeah, so you incorporated thisbusiness on this date.
In two years you'll be able togive us the tax filings on those
businesses and then we'll countthat income In the meantime.
(40:14):
What else have you got?
Yeah, right.
So the cool thing is I had thoseconversations early on so I
knew that they were going towant to see real profit inside
the business.
So whenever I started ourbusiness, my focus was profit.
I want to have profit inside ofthis business because when
Vanessa and I go to sit downyear in business, we showed well
(40:34):
over six figures in profit.
The next year in business weshowed multiple six figures in
(40:58):
profit not money in the doorprofit.
So whenever we went and satdown with the mortgage company,
once you found the house thatyou wanted and they went to
qualify our income, they lookedat our tax returns and I paid
tax on all that money.
(41:19):
It was real profit and they werelike wow, you guys are highly
qualified.
What are your expenses now?
We were like $42.
We live under a bridge and usecoupons everywhere.
They're like like sir, like theamount of money that you spend
versus the amount of money thatyou make and the profit yeah,
(41:41):
like, like what's going on here?
It was like I just wanted to bereally sure you know, and uh,
it was just an interestingscenario but, like I didn't have
room for this angst andconflict, and all of that based
on the objective at hand.
The objective at hand was how doI show profit in a business
(42:05):
that's enough to qualify to buymy wife a house?
Vanessa (42:10):
So that was the focus.
So that was the focus.
Jordan (42:12):
So it was like, like, like, that's the objective.
So I'm looking for ease andflow, I'm looking for
opportunity, I'm looking forways that we can have tons of
money come into the bank account, not a whole lot go out.
And I knew in advance what Iwas trying to do.
And I was looking for ease andflow, I wasn't looking for
difficulty, hard.
What's the common narrative inbusiness?
(42:32):
Oh, you won't even beprofitable for five years.
If you ever get profitable.
Yeah.
You see what I'm saying.
If you ever get profitable.
It's going to take you a reallylong time.
Yeah.
And that's very, very commonfor people to think.
So I almost wonder how manybusinesses fail or go out of
business because they came intoit with an idea, with a
(42:54):
narrative, with a label thatthis is what that's going to
look like, and they came in withthat expectation.
Vanessa (43:01):
And they're operating below the green line.
Jordan (43:03):
Yeah, they're operating below the green line because
that's not in harmony withprofit in a business or with
your desire for the business.
Vanessa (43:09):
Hopefully, I hope, harmony with profit in a
business right or with yourdesire or with your desire Of
what you see for the business.
Hopefully, I hope you don'tstart a business thinking that
it's not going to make it.
Jordan (43:15):
Yeah, totally.
But there are these narratives.
So that's the big point thatwe're trying to make is
basically, how often issomething labeled a certain way
Right and then that's wherefocus is placed and where focus
goes, energy flows and that'swhat you're vibrationally in
(43:35):
harmony with.
So, essentially, people getinto vibrational harmony with
conflict, difficulty,unprofitable businesses for
years pushing against frictionuntil you maybe one day will
make it and, honestly, therereally is a better way.
And.
I think you actually have aprocess for this.
(43:57):
You know we like to talk aboutthe how to, so maybe we could
talk a little bit about okay,you've made the point of, you
know ease and flow find the funDitch the labels.
Ditch the labels.
How exactly would one go aboutexecuting this idea in their
life?
Vanessa (44:13):
So we wanted to share three different points about the
how-to.
So, bridging the woo-woo withthe how-to, here's the how-to.
And number one was beginning toobserve when these labels arise
, choosing to disengage fromthose labels.
That was number one.
Number two is finding the fun.
So, like you said, with theMary Poppins lyric, what was it?
Jordan (44:38):
In every job that must be done, there is an element of
fun.
Vanessa (44:41):
So it really is bringing that into the task at
hand.
I love watching the kids cleanup the bonus room, because they
really do turn everything theydo into a game.
Yeah, so it's not like for uswe're going through the motions
of cleaning up the bonus roomwhere the intention is to have a
clean room, but for them theintention is to have fun on the
(45:04):
way to having a clean room.
And they do a really great job.
It might take five times longer, but in the end the same
objective is complete and theyhad a really fun time on the way
to completing the objective.
Jordan (45:19):
Yeah, totally.
Vanessa (45:19):
So that's number two finding the fun.
So find it.
Whatever you're doing right now, if you can find a way to focus
on fun and even just asking theuniverse, universe, how can I
make this fun?
Yeah, Like there are processesyou can do, like the Swiss
cheese process.
I love doing that one.
(45:40):
So for the Swiss cheese process, you draw circles on a sheet of
paper and then you write all ofthe things that you know that
need to be done.
Right.
And then, once you have yourbrain dump on paper, you have
all of the things out of yourbrain.
Now you can read over all ofthose things you've written in
all the circles and focus on thething that feels the most fun
(46:01):
right now.
Jordan (46:02):
I love that process.
Vanessa (46:03):
So then you start on that task, you complete that
task that feels most fun.
Start on that task, youcomplete that task that feels
most fun, and then you havemomentum around the fun and
around accomplishing something.
So, then from there you canread over all of the other
things you have on your, in yourcircles, on your sheet of paper
and then focus on the nextthing that feels the most fun.
(46:24):
And then as you complete thesedifferent things, you have this
momentum of fun.
Jordan (46:29):
Yeah, and you know what's interesting about that
process is it's uncanny thenumber of times that you do the
fun things and then all theunfun things on the list just
disappear.
Yeah.
It's like all of a sudden,they're not even required
anymore.
Vanessa (46:41):
Definitely, yeah, it was either covered by another
thing, another task that youalready did or somebody else did
it, like, for example, say, onmy Swiss cheese process.
One of the circles is unloadingthe dishwasher.
It's incredible how, if you'reso, say you're already in the
momentum of the fun.
I had other things on my list.
I completed, say, going throughall the papers on the desk, and
(47:04):
then, by the time I go to thedishwasher, my husband has
already unloaded the dishes.
Jordan (47:08):
Yeah, happens all the time.
Vanessa (47:09):
Yeah, so that's just a simple example of that.
So really, it's really thatsimple.
Yeah.
It's just asking yourself howcan I make this fun yeah?
Totally, and then feelinginspired.
Jordan (47:20):
Yeah, so that's number three.
Vanessa (47:21):
Right, that's number three is engaging the fun with
inspired action.
Jordan (47:26):
Yep, yeah With inspired action, yep, yeah.
So just to recap number one,you're going to begin to just
observe the labels that you'replacing on an experience and
whenever you find somethingbeing full of friction,
difficulty, not funness you know, what I mean.
Yeah, beginning to just askyourself like, is this just a
(47:49):
label that I'm placing on this?
Is there an opportunity for funwithin this?
And essentially just begin todisassociate from the idea of
difficulty and challenge andconflict within it.
Stop seeking the friction,basically, and whenever you find
it and you just see itnaturally arise within you,
(48:11):
start to just disengage from itand be like you know what.
That's not really serving me.
I'm not looking for friction,I'm looking for fun.
Then that moves to number two.
Is there any element of thisthat could be fun?
Maybe the Swiss cheese processwould be a great avenue to go.
Where you do the circles youfind the most fun thing to do
now, what feels the most fun toyou now, and you begin to engage
(48:32):
that, start to build momentumin the fun.
And then number three onceyou've found some fun, now
you're taking inspired actiontoward that fun and you're
consistently sort of rinse,repeating that process where
it's like I found some fun, I'mbuilding some momentum, I'm
taking inspired action towardsit.
Another thing may arise withinyou that's conflict.
(48:56):
Oh, it can't be that easy.
It's not that easy.
You know it comes back up again,you just go observe.
Hmm, that's not very fun.
Yeah.
I'm going to find the fun.
I'm going to engage it.
I'm going to take inspiredaction toward the fun side of
this and I'm going to engage it.
I'm going to take inspiredaction toward the fun side of
this and I'm going to keep doingthat.
And if you can continuallyrinse and repeat that process,
(49:17):
you find yourself dominantlyengaged in fun activities around
things that maybe you didn'tpreviously find any fun in.
Vanessa (49:25):
Right, and I feel like the more that you're engaged in
the fun, the easier it is toidentify whenever the friction
does come up.
Totally, it's like this istemporary.
Oh, absolutely, this isn't whatI'm choosing.
This is just a point offriction.
Jordan (49:38):
So how can I get around this?
Vanessa (49:40):
How do I enter the flow ?
Jordan (49:41):
Yeah, if you've been sitting there like petting a
felt, like piece of fabric, andyou're just like, oh, this is so
nice, this is so nice, this isso nice, this is so nice.
And then all of a sudden itgets replaced with like a piece
of low grit sandpaper, it's like, oh no, it's like all of a
(50:01):
sudden, like the relativitybetween the one thing and the
other thing is like, so likejarring that you're just like oh
, no, oh's sandpaper, that'sfriction.
That's not how I roll at all.
I don't roll like that at all.
I'm back to ease and flow, andthen you like find the felt
again and just oh that's better,you know like stroke the furry
(50:24):
wall so the whole idea.
Vanessa (50:28):
Like the hardest part of it all is just convincing
yourself that it's easy.
You can even do practice inyour daily life.
For example, I had a dentistappointment a few months ago and
sometimes I just like topractice these things and see
what happens, like in my reality, like what kind of
manifestations occur due to me,like intentionally doing
(50:52):
something.
So before my dentistappointment and I've never
really particularly loved thedentist it's just something that
I feel like I really want to doto keep my dental hygiene.
Jordan (51:03):
You do have great teeth, I mean you have a great smile.
Vanessa (51:07):
I've put a lot of work into it.
Jordan (51:08):
You have a million dollar, like Julia Roberts smile
for real.
Vanessa (51:13):
Oh my goodness, it's so goodness.
That's not the story.
So beforehand I was justputting some energy into the
future.
I was thinking how could I makethis dentist appointment fun?
And so I started thinking aboutit like and just pondering and
just putting that out to theuniverse, how could I make this
dentist appointment fun?
And I was focused on that.
(51:34):
I wasn't focused on all this isgoing to take time out of my
day.
It's not really fun sittingthere and having them clean my
teeth.
I didn't go into that energy.
I went into the the fun and soI was focused on that.
And then I went to the dentist.
They called me back and I hadthis dental hygienist that I'd
never seen before and she was sofunny I just laughed the entire
(51:56):
time she was cleaning my teethand then the doctor wasn't even
available that day, so I got togo home early before the doctor
even like came into the room.
It was just like so flow andeasy and fun.
I left the dentist that daythinking that was fun.
Yeah, totally.
Like something that youwouldn't even think could be fun
(52:17):
was fun.
Jordan (52:18):
Well, and I love this example because one thing that's
great to do is practice onthings in your life already that
maybe you already find joy andfun in.
So, for example, you and I talkabout me going fishing right.
And I the other day wasdescribing the process of what
(52:38):
it takes for me to get ready togo fishing with my dad and then
actually go through the entireprocess.
So I've got to get my gear ready, I've got to get the stuff that
I think is going to catch thefish, I've got to get my fishing
poles and my baits and then,once I have all that ready, I've
got to get the stuff that Ithink is going to catch the fish
.
I've got to get my fishing polesand my baits and then, once I
have all that ready, I've got toget the boat situated.
And then, once I've got theboat situated, I've got to
maneuver this super heavy boatand trailer over to the golf
(53:02):
cart that I hooked the boat upto to take to the ponds near the
house and I've got to manhandlethis thing on there.
Then I've got to pull that allthe way over to the lake and
then, once I get there, I unhookthis massive trailer in this
super heavy boat and I manhandleit down into the water and I
get it off the trailer and pullthe trailer back out of the
(53:23):
water.
So if you look at a lot ofthese things, I was just
describing that to you and I waslike do you think that would be
like easy for you to go?
Do.
Vanessa (53:31):
It sounds really hard, and it sounds really hard and it
actually technically is.
Yeah, I've seen you do thiswhole process.
It is a lot of work it makes metired just watching you do all
of these things.
Jordan (53:41):
Physically challenging, difficult, a lot of people,
depending on your stature and myparticular process, it'd be
really difficult to do, but Ifind zero hard in that because
all I'm focused on is goingfishing with my dad.
Vanessa (53:56):
You're focused on the fun.
Jordan (53:57):
I'm focused on the fun.
I'm focused on throwing thatCinco rigged worm up by that
tree.
That's at that spot that we'vebeen catching fish and you know,
hooking up on one and pullingit to the boat and taking
pictures with my dad.
I'm focused on all the fun.
So all the hard that would beassociated with it essentially
(54:18):
just dissipates into the fun andyou don't even notice any of it
.
So I think you can reallypractice this process.
Start to ask yourself are thereany things in my life right now
that I find super fun, thatwould be technically challenging
or difficult for another person?
And I can promise you that youwill find things in your life
(54:38):
that you're like wow, you know,actually this would be difficult
for a lot of people.
For example, art.
You're really great at art.
Our kids are pretty great atart.
My sister can paint thesebeautiful, big, flowing pictures
just from concepts she developsin her mind and she can just
like make it all beautiful withall these colors and like I
(55:02):
don't even know where to startwith that.
That would be so hard for me,like literally.
Like I know I'm engaging in thefriction, in the hard right now
, but I'm just saying like thatmight be super easy for you or
for someone else who's good atart.
Vanessa (55:18):
But for me it's actually difficult.
The other day I asked if theseart pieces were yours or
Oliver's.
Jordan (55:26):
If you have to ask.
I was like no, those are waytoo good to be mine.
Those must have been Oliver's.
Vanessa (55:32):
Are those yours or our five-year-old's?
Jordan (55:34):
Yeah, he's like pretty solid.
Vanessa (55:37):
But yeah, it's so true, yeah.
Like there are a lot of thingsthat you already do that would
be considered hard to otherpeople, and that's empowering.
Jordan (55:45):
Absolutely.
And if you really look at whatwe gravitate to, we gravitate
naturally to ease and flow.
So when a kid like loves toplay baseball and they love to
play football, you ever had akid that just absolutely loved
doing something.
They'll talk to you about itfor hours or days or months or
years because they're just sofocused within it and it's
(56:07):
technically a challengingendeavor but they find so much
fun in it that they just don'tengage with the difficult side,
like if we really just focusedin and put our attention on
those things where ease and flowwas natural for us.
can you imagine what the worldwould look like if billions of
people were all kind of doingthat Just?
(56:28):
In harmony, In harmonynaturally acclimating themselves
in life toward the things thatthey enjoy doing.
Vanessa (56:37):
There'd be a lot more fun, that's for sure.
Jordan (56:39):
Absolutely.
I mean, I feel like a lot ofsociety is stuck doing things
they don't like to do day in andday out, that they find really
difficult to find fun in.
Right you know, and a lot ofthat, is choice in life.
Vanessa (56:53):
Right, it's all perception.
Right Like eight years ago whenwe started our business.
It, like you could ask thequestion, is putting in 14 to 16
hour days hard.
Some people would say, yes,that's extremely hard.
Jordan (57:09):
That'd be excruciating based on what I currently do,
right they?
Vanessa (57:12):
put their own, like current circumstance, into that
situation.
But for us it wasn't hard, itwas fun.
Yeah.
We were doing what we loved.
Jordan (57:19):
It was easy, and it was easy I really do see so much
ease and flow in how wedeveloped not only our business
but our entire life, and I wouldreally encourage people to be
okay and give yourselfpermission engaging in those
things where there's ease andflow, and you'd be amazed what
(57:41):
pathways open up in the universeand the dominoes that are
already lined up for you inthose spaces.
Because when you feel ease andflow and fun in something, that
generally means that there's apre-paved path of awesomeness
waiting there for youvibrationally, there are already
cooperative componentsassembled for you down that path
(58:02):
.
So I just encourage people.
The more you feel that you know, give yourself permission to
follow those paths.
Vanessa (58:08):
Definitely yeah, and I want to close this with
something it's your spin onsomething that we've heard a lot
in the spiritual world, whichis where focus goes energy flows
.
But I love your spin thatyou've put on this recently, the
clarity that we'd love tocapture there.
If you could share that, yeah.
Jordan (58:27):
So for a long time I've said where focus goes energy
flows, you know, and this year,2025, I just decided to flip it.
I was like you know what, fromnow on, where energy flows, my
focus goes, you know, whereenergy flows, that's where my
attention is going to go, andthat's so powerful.
Because I know that that's wherethe dominoes are lined up for
(58:49):
me.
That's where the cooperativecomponents are already assembled
, that's where all the ease andflow is.
So I'm just going to focus onwhere energy flows and allow my
attention to go there.
Vanessa (58:59):
That is the leading edge.
Jordan (59:01):
Totally.
Vanessa (59:01):
That's where all the fun is.
Jordan (59:03):
I completely agree.
Vanessa (59:04):
So this was a lot of fun, and with that we would love
to send love and light to all.
Welcome to the Jordan and Vanessa show.
I'm Vanessa.
And I'm Jordan.
And today's episode is actuallyabout a realization I had while
cleaning the garage the otherday.
Which is the hardest part isactually just convincing
yourself that it's easy.
Jordan (00:16):
Totally.
Yeah, you know, I think intoday's society there's kind of
a narrative around things beinghard or things being difficult.
Right.
Because we erect statues andgive accolades and credit and
praise, and praise to peoplethat do quote, unquote, hard
(00:37):
things.
Vanessa (00:37):
Right, yeah, you have a network marketing background
and I feel like in that wholenetwork marketing world, it's
very much that energy where it'slike the more that you suffer,
the more you grind, the morevaliant you are yeah, and people
really root for the underdog,right, you know it's like that
person doesn't have a chance inhell of succeeding oh wait, they
(00:58):
did it.
You know what?
I mean, I too too can sufferand get there, rudy, rudy.
Jordan (01:04):
Rudy, you know.
Yeah.
And you know we do get inspiredand it does feel cool and it is
fun to see someone rise to alevel that was beyond what they
originally had anticipated.
Right, is it actually hard?
(01:29):
Or was it just a label that weplaced on something to maybe
magnify it in our mind so thatwhenever we succeed, it gets
more?
Praise and accolades Right.
So how often are we telling astory of hard so that when we
win it's more of a win or it's abigger win or it's a more
robust example of success?
You know, it's kind of likewhenever our kids come to us and
(01:50):
say look what I did.
You know, when it comes tomaybe putting up a box back in
the toy box like that's a reallyheavy box I was able to lift it
and put it back in.
Vanessa (02:03):
Right yeah.
Or making a sandwich, likethey're getting the utensils out
of the drawers and they'regetting the bread and they're
getting the peanut butter andthe jelly and putting it
together and it's like, wow, youcan do that.
That's amazing.
You're only five years old.
Yeah.
So from a young age you're kindof teaching them that doing
hard things brings them praise.
Jordan (02:26):
Yeah, teaching them that doing hard things brings them
praise.
Yeah, and the reality of theuniverse is that when we
overcome obstacles and we pushthrough challenges and we do
hard things, that is whereprogress is made.
Right.
So that is a really good thing,Like I don't want to ditch the
narrative of do hard things.
Like one of my favorite quotesfrom Les Brown is if you do what
is hard, your life will be easy.
If you do what is easy, yourlife will be hard.
(02:47):
Like, in some respects, youwant to push yourself and make
progress, but there's a fineline between labeling something
as hard and it actually beinghard, right?
Does that make sense,Definitely?
So, how often are we engaging inthe idea of hard to basically
(03:09):
validate the idea or to furthervalidate whenever we succeed?
Vanessa (03:15):
Yeah, definitely.
And by labeling something ashard, we're placing an
expectation on that thing to behard Correct.
Jordan (03:23):
So we're really calling forth manifestational evidence
of hardness on our path to wherewe're trying to get to yeah,
you totally nailed it, and Ithink that's the thing Like
there are some things that youdon't want to label as hard
Right In your world.
Like you don't want to wake upto a hundred hard things every
day.
Vanessa (03:43):
Yeah, it's kind of like giving birth, like do you want
to label the birth of your childas a very hard, excruciating
experience?
I don't.
I don't want to labor.
That's really hard andexcruciating.
Like I did a lot of pre-pavingbefore I gave birth to our kids
and I feel like they really werespecial experiences whenever we
(04:05):
were giving birth to thembecause I did that pre paving
and I focused on how specialthose moments were going to be
and I focused on wanting to feellike high emotions on the
emotional guidance scale, likewanting to feel ecstasy, and not
focusing on the hardness andthe difficulty and those lower
emotions that were going tobring me a lot of pain.
Jordan (04:27):
Yeah, you totally nailed it.
So how often are we basicallyfocused in the pain versus
focused in the pleasure, whenyou actually do have a choice in
the matter?
I actually saw that with yougiving birth to our three
children.
You were actually able to findpleasure and create a memorable
(04:48):
positive experience from thebirth of our children.
Vanessa (04:51):
Completely naturally, without drugs, without epidurals
, without any of those things.
Yeah, totally.
Jordan (04:57):
It was actually really magical to see you do that and
it's a really great example,because how often are we doing
that where we have a choice butwe choose the pain side because
that's what's more validated bysociety?
So, like you see, people get onstage and they tell their
stories.
What people love to see is allthe hardship and all the things
(05:20):
that they had to overcome andall the challenges and all the
limitations.
Vanessa (05:24):
The hero's journey.
Jordan (05:26):
Yeah the hero's journey.
So, like the limitation thatthey had to overcome, the
hardship, the difficulty, theconflict they had to push
through to be able to make it tothe other side, like that's
what makes a good movie right.
Yeah.
So a lot of times when you'reseeing people do things, they're
just engaging that energy waymore than ease and flow, but in
(05:49):
reality don't we want more easeand flow?
Vanessa (05:52):
Yeah, could we do without the really sad parts in
the Disney movies, like thereally scary sad parts that our
son hates, he can't even watch.
He tells us to turn off thedisney movies, like in
cinderella, whenever, like, like, does the mom and the dad have
to die?
Jordan (06:10):
yeah, and do you really have to milk it?
Vanessa (06:12):
no, do you really have to make it super scary and like
evil stepmother and all of thesethings?
Jordan (06:18):
yeah, well, and, and the reality is, that is what makes
a good movie yeah you really youwant these emotional roller
coasters in a movie?
In a 90-minute productionthat's designed to make you feel
something Right.
Those are the levers ofbasically making people feel
emotion.
Vanessa (06:38):
Yeah, right, that is the intention with movies.
Jordan (06:40):
Totally.
Vanessa (06:41):
You want to make the audience feel things.
Jordan (06:42):
Yeah, with movies you want to make the audience feel
things.
Yeah, we're gonna drive youdown here and have you feel the
anxiety and the stress for the,the hero in the hero's journey
and we're gonna really you onthis, on this emotional roller
coaster we're gonna make you seehow not only do they deserve
the success that they're gonnahave at end, but how bad they
(07:03):
had it in the beginning, so thatyou can really see the move
from Cinderella, for example,like wicked stepmother mopping
the floor injustice.
She's so sweet and beautiful andsuch a wonderful singer and
friends with all the creatures,all the forest animals.
She can somehow communicatewith these animals.
(07:26):
Yeah, she's so wonderful.
She's literally locked in atower doing the bidding of her
evil stepmother and stepsisters.
But she still finds joy.
But she still finds joy with it.
Oh, cinderella, you deserve tobe at the top of whatever
pyramid you would climb.
And then at the end, you know adream is a wish your heart
(07:51):
makes and she's riding in thecarriage with the princess.
It's like she went all the wayfrom way down there to way up
there.
Vanessa (07:59):
Yeah.
So we're like yeah, theunderdog, Go Cinderella.
Jordan (08:02):
Right, but if you ask most people, yeah.
When it comes to your money,when it comes to your
relationships that are in yourlife, when it comes to your
career work environment, when itcomes to your physical body?
Do you want ease and flow asyou progress toward more
abundance in your life, to ahealthier physical body, to
better relationships, to a morefulfilling career work
(08:25):
environment, or do you want itto be this tumultuous,
conflict-ridden journey of youknow ick?
Vanessa (08:35):
Yeah, I definitely would prefer the first scenario.
Yeah, absolutely.
Jordan (08:39):
We want ease and flow.
Vanessa (08:40):
Yeah, but it's so easy to just have those labels of
hard placed on your life andhave the expectation that things
are meant to be hard or they'resupposed to be hard in order
for any of it to mean anything.
Jordan (08:54):
Yeah, you totally nailed it.
Like you see this a lot inentrepreneurship, where people
are trying to set theexpectation of hard in advance,
maybe partially, so you knowwhat to expect.
Yeah.
Can you imagine, like thinkabout that real quick.
Right, I want you to know whatto expect.
What if you have a choice inwhat to expect, then?
(09:19):
Do you want to adopt theconflict-ridden hardship route
or do you want to adopt the easeand flow route, right?
Are there people that haveexperienced an entrepreneurial
journey that had a tremendousamount of ease and flow in it?
Right.
And are there people that haveexperienced an entrepreneurial
journey that had a tremendousamount of conflict and
(09:39):
difficulty?
Absolutely, there are storiesof both.
So since you have stories ofboth, then that means you have a
choice.
Vanessa (09:50):
And I believe we came here for the ease and flow.
We came to have fun, we came toexperience ourselves in these
physical bodies and have thesereally amazing, satiating life
experiences.
We didn't come here for thestruggle.
Jordan (10:03):
Totally.
Vanessa (10:03):
It's just a story that we've bought into over time.
Jordan (10:06):
Yeah, absolutely Like.
If you look at, the basis oflife is freedom, the purpose of
life is joy and the result oflife is expansion.
The contrast is in there and itallows for the expansion.
It ultimately allows youexperiences that you can
joyfully line up with andultimately you can step your way
(10:29):
into freedom.
But it wasn't a requirement tocome here and experience all the
struggle and all the hardshipand all the difficulty all along
the way, way that essentiallyputs you in this negative
emotional state perpetually.
Right.
You didn't come here to be in aperpetually negative emotional
(10:49):
state as you pursued success inall these arenas that we just
discussed.
Vanessa (10:54):
Right, yeah, one of the things that Abraham Hicks talks
about a lot that makes theaudience laugh is like for a lot
of you.
Unfortunately, you're going tohave to wait until you croak to
remember that you came here, forit to be a joyous experience.
Yeah.
You're so stuck in all of theresistance and you can't break
free of it that unfortunately, alot of people have to croak in
(11:16):
order to see the fullperspective of how things are
actually working here.
Jordan (11:21):
And Vanessa, and I don't want you guys to have to croak
to start to experience more easeand flow.
Vanessa (11:29):
That's why we choose fun.
I feel like we've done a reallygreat job at finding the fun in
like in our relationship, inour life, in our business and
everything that we do.
We really put fun at theforefront.
Yeah, absolutely.
I can honestly say that thingsdidn't feel hard.
(11:49):
They felt like the exact nextright thing for us.
Yeah, totally and we've alwaysbought into the dialogue that
everything always works out forus perfectly.
Yeah.
And I believe that thingsreally have played out that way
in our life.
Jordan (12:04):
Yeah, I completely agree .
I think it's kind of like theMary Poppins quote in every job
that must be done, there is anelement of fun, you know, and I
feel like we've done a reallygood job of finding that fun
along the way.
A really good example is.
I remember whenever we made ourfirst million dollars in
business like the ticker wentover to seven figures.
(12:26):
We passed it effortlessly, likeI actually had to look in
readers to find out when itactually happened because, it
was just like the next logicalstep.
It's like, of course we havemade a million dollars.
Like we've been there in ourmind and in our vibration for a
long time.
Vanessa (12:42):
Right, that was like an expectation at that point.
Jordan (12:45):
Totally so, like whenever you go over that mark
and you're there and you'reactually in vibrational harmony
with it.
It's not this big mind blowingemotion that you might perceive
it to be five years before, 10years before you start your
journey toward whatever it isthat you want to experience,
because by the time you getthere, it's just the next right
thing, the next logical thingthat would happen.
Vanessa (13:04):
And I feel like we trained ourselves into that very
early on, like even when wewere completely broke.
I remember taking a screenshotone day of our bank accounts.
We had, like what?
34 cents in our account.
Jordan (13:16):
It was pretty rough.
I forget the exact numbers, butwe have a screenshot of it.
Vanessa (13:21):
You heard the screenshot sound and you asked
me you were like, did you justtake a screenshot?
And I said this is going to befunny one day yeah and now, like
here we are.
Jordan (13:31):
It's funny yeah, yeah, maybe, maybe.
That's the day it became funny.
When we went over a milliondollars in earnings in our
business, it was like hahatoday's the day.
Vanessa (13:40):
That's funny but I feel like we did a really great job
of that and even when we didn'thave any money, we weren't
feeling sorry for ourselves thatwe couldn't go out on luxurious
dates, like we would go toparks and we would bring like a
deck of cards and we would playcribbage and we would go to taco
tuesday taco tuesday was legitit was.
Jordan (14:01):
We would like get a $5 taco plate.
Vanessa (14:04):
And split it.
And split it we wouldn't evenget our own $5 taco plate.
Jordan (14:08):
No.
Vanessa (14:09):
But that was the fun in it being savvy with our money
was the fun of it.
Jordan (14:14):
Yeah, we found the fun in frugality at that time, and
so that's a perfect example ofsomething can be excruciatingly
painful, depending on how youdecide to perceive it, or you
can find the fun in it.
Vanessa (14:29):
And we found fun and frugality in the beginning, yeah
, so it wasn't like oh, we'rebroke In five years, when we're
doing really well or when weexpect to be doing really well,
then we can start having fun,then we can start spending money
, then we can start doing all ofthese things.
We detached the expectationthat you can only have fun
(14:49):
whenever you make it to whateverB is.
Like I'm at A when I get to B,then I will be happy or I'll be
able to enjoy myself.
We never put joy outside of ourcurrent moment.
I feel like we were alwaysreally good at finding the fun
and focusing on the fun inwhatever situation we've been in
(15:10):
.
So we've been doing this for along time now.
Jordan (15:12):
Yeah, and it was because of our intention to do so.
I mean we definitely had ourdays where it was difficult you
know, but at the end of the day,when you're focused and you
have the intention to find thefun and begin to disengage that
idea of hardship and really findthe fun in there, then you're
there 80, 90% of the time versus100% of the time, being below
(15:37):
the green line.
For the most part, you can staythere and I definitely remember
those times.
I remember distinctly when thefrugality fund started to meet
with what I would call extremeabundance on the income side.
Right.
And what started to happen is westarted to make several times
(16:01):
more money as a multiple as ourexpenses, because we had found
so much fun and frugality for solong that once we actually got
to the point that we were makingseveral times that, we
basically still found the funand frugality.
So we held on to the fun of thefrugality at the same time.
Vanessa (16:21):
We were accumulating all of this money.
Jordan (16:23):
Yeah, and that's what happened is, once we were making
several times more, we werestill finding fun in frugality,
but now we're finding fun inwatching the abundance roll in,
and it turned out that there wasa huge gap between what we had
coming in versus what we hadgoing out.
Yeah.
And that's when accumulationhappened and we actually had to
(16:44):
adjust to accumulation and getinto what we called an
accumulation consciousness atthe time, you remember, when we
basically were just like what'sgoing on, you know?
What I mean Like this is crazyhow rapidly this is piling up,
and both of us decided to adoptthe idea of an accumulation
(17:04):
consciousness, where we gaveourselves permission to allow
this money to start to pile up.
Vanessa (17:09):
And enjoy spending some of it.
Jordan (17:10):
Totally.
Vanessa (17:11):
Because there was, like this shift from being really
thrifty and buying like thegreat value chili, which I don't
recommend for anybody.
Jordan (17:18):
There are just some things that you don't go there
man.
I realize that Like you got toget the Hormel or the Wolf brand
, like you don't go great man,like I.
Really I realized that like,like you got to get the hormel
or the wolf brand, like youdon't go great value on the
chili so then, once we startedshifting into this accumulation
consciousness we made, westarted making more decisions
that felt good to us right so itwasn't just, oh, we need to
(17:41):
save money, we needed to stashlike squirrels.
Vanessa (17:43):
It was more like this purchase feels good to me yeah
so I'm going to make it like Idon't want our money to just sit
here like a pile of manure.
I want to actually like spreadit around and circulate it, and
I feel like there's a healthyflow to that to spending money
and then allowing more to comein, so trusting that the
universe is going to give youmore, not that you just have to
(18:06):
save every single penny or pinchevery single penny, but knowing
that there's more where thatcame from 100%.
Jordan (18:14):
I feel like that was a really fun place to be, where A
we gave ourselves permission toaccumulate but, at the same time
, we disengaged from the fearthat it wouldn't keep flowing.
I actually have a funny storythat I remember from this time
(18:34):
where this started to happen,and one of the pieces of
stinking thinking that I had wasactually uncovered by this, and
I remember one day I wastalking about the amount of
money that was going to flowinto the accounts and I said, if
we get paid, then there wouldbe this much money come in.
(18:55):
And I remember you distinctlyasking me why do you say that?
I was like what you were like?
Vanessa (19:03):
if, if we get paid, if we get paid Like.
Jordan (19:06):
what do you mean by that ?
Vanessa (19:07):
We've always gotten paid.
Jordan (19:09):
Yeah, you were like we've always gotten paid People
have always made good on ourcontracts.
There hasn't been one instanceof someone not making good on a
contract.
So why do you say that?
You know, I was like huh, I waslike huh and there was just
this element of fear, sort ofattached to the income, almost
(19:29):
like.
I don't want to expect all themoney to come, because you know
what I mean.
I might be setting myself upfor whatever.
And in this particular instanceI reached back into my childhood
where there were a couple oftimes where essentially a
promise was made but not kept onthe financial side and I didn't
necessarily have to reach backand find that.
(19:50):
But in this particular instanceI was like why do I say that.
And it kind of came clear to me.
It was like well, there wasthis instance, whenever I was a
little kid, of somebodybasically making a deal with me
and saying I'll pay you thismuch.
So I'll tell you the exactstory.
I was a kid and basically wewould have parties at our house
whenever we were younger andpeople smoked cigarettes back
(20:13):
then more aggressively thanmaybe they do now, or maybe they
still do, or you know, it waslike I don't think they had the
verbiage cigarettes kill on theboxes.
Yeah, it is, it is what it is,but back then it was like
musicians and stuff that we'dget together, so there was a lot
of cigarettes.
Yeah.
But people would just flicktheir cigarettes wherever they
were smoking them, and theremight be a couple hundred people
(20:36):
or whatever at this party.
So I remember my mom said hey,every cigarette butt that you
find and put in this five gallonbucket I'll give you a dime or
whatever it was.
And my mom hadn't done the mathin her head whenever she gave
me this task, you know, and Iwas like sweet, so I go outside
(20:57):
and I've always been kind ofmoney motivated.
Yeah, so I go outside and Ifeel like half of a five gallon
bucket full of cigarette butts,which I don't know if you know
how many cigarette butts that is, but it's a lot Like you would
have had to.
You would have had to, like,weigh the cigarette butts and do
a calculation.
Even you wouldn't have beenable to count them.
You know it was like nothundreds, it's probably
thousands.
Vanessa (21:17):
It's a lot of cigarette butts, a lot of dimes.
Jordan (21:20):
Yeah, a lot of dimes, and my mom was just like whoa,
like that's a lot like I wasn'tlike expecting that many that
you know so she was just kind oflike I'll give you 10 bucks for
it.
You know, whatever it was, I'llgive you x amount of dollars.
So there was just this kind ofthing of well, somebody can tell
(21:42):
you they're gonna do somethingand like not fulfill on it the
way that they agreed to in thebeginning.
And I think when we're kids weall have these experiences where
you're people are basicallyjust kind of flippantly going oh
well, the agreement that I madeand, like you know, it's not
exactly like that.
We're going to do it like thisyou know, and they don't think
(22:03):
that anything's happening withthe kid.
But for me I actually wound upas like a 30 plus year old adult
saying if we get paid, you know, what I mean, so I'm not saying
it was consciousness.
Yeah, and I'm not saying that itwas directly tied to that
experience, but there areprobably enough of those types
of things that had put a littlebit of wobble in my vibration
around that.
Vanessa (22:24):
And then you became aware of them whenever that
dialogue came out.
Jordan (22:28):
Yeah, and that was one of those pieces of stinking
thinking that I intentionallyresolved.
Right.
I was like you know what?
You're 100% right.
I'm not going to say thatanymore.
Yeah, I'm not allowing.
Yeah, I didn't.
I'm just like.
I'm not allowing that, if weget paid, to creep into our
compensation anymore.
Vanessa (22:46):
And we've always gotten paid.
Jordan (22:47):
And we've always gotten paid it's actually pretty
incredible how it works.
Vanessa (22:51):
It's amazing.
Jordan (22:52):
I think that's an interesting thing is just moving
through life figuring out howoften are we essentially placing
these labels placing theselabels on things, creating
conflict that doesn't need toexist, when ease and flow is
always available.
Vanessa (23:12):
Yeah, totally, it's always there, so we had a few
examples.
One of the things that I lovehow you talk about is the Lego
example yeah, to really portraythis, so maybe you could talk a
little bit about that oliver hasbeen playing legos lately and
essentially, when it comes tolegos, if you've ever played
them, you know that alignment iskey, right.
Jordan (23:34):
So if you take two legos that are in perfect alignment,
they slide on pretty easily andit's actually a pretty
satisfying experience.
It's like yeah, that felt reallygood creating yeah, but if
you've ever taken two tiny legosand put them together not quite
lined up, yeah and tried to putthem together, you'll realize
(23:56):
it is completely impossible.
It is never gonna happen, man,those two are never going to go
together and it's funny watchingOliver have like the
frustration around it becausehe'll be like Daddy, can you
help me with this one?
It might be two weird littlepieces and the key to getting
(24:17):
those two weird little piecestogether is perfect alignment.
If you can get them perfectlyaligned, they go easily on.
But essentially the idea isalignment first, then apply the
pressure, alignment first, thenapply the force.
But a lot of times in societyit's taught backwards Like apply
force, apply pressure.
Vanessa (24:39):
Until it works.
Jordan (24:40):
Until it works.
But in the case of a Lego, andthe answer is never.
Vanessa (24:47):
Yeah, if it's out of alignment, if it's not in
alignment.
Jordan (24:51):
If those two pieces are not in alignment, it will never
go together, no matter how hardyou push.
Yeah.
And a lot of times in ourphysical reality.
That's the case when it comesto vibration.
Definitely.
And vibrational harmony, withan outcome.
Vanessa (25:06):
Right.
Yeah, I feel like a lot ofpeople don't really think about
the outcome that they're after,so they're just pushing through
life.
And then circumstances comeinto their life, and then they
decide to push through thecircumstances without any
clarity on where it is thatthey're trying to go.
So then you look up decadeslater and it's like I've pushed
through all of these things, butwhat have I accomplished?
Jordan (25:28):
Right, and actually you see that a lot of times in these
hero's journey type storiesthat you and I were talking
about at the beginning, whereyou see someone get up on stage
and now they're talking abouttheir success, but what you see
is like this 20 or 30 yearbackstory of hardship.
Right.
And then, all of a sudden,30-year backstory of hardship
(25:51):
Right, and then all of a sudden,you know what I mean Success,
success, Like everything kind ofclicks, yeah.
And one of the big narratives insociety now is, yeah, but you
didn't see the 10 years ofhardship, the 10 years of
struggle, the 20 years, the 30years.
You didn't see all thisconflict, all this difficulty,
all this stuff that led to thatperson finally being able to
(26:14):
have the success.
But often, if you actually lookat it and you actually start to
talk to the person, you'll askthem like, hey, man, like what
happened?
What clicked?
What, finally, was sort of thedomino that pushed that over
right and if you get some ofthese owners of companies and
(26:34):
stuff behind closed doors andyou ask them these types of
questions, yeah they'll tell youthere were magic moments
associated with these bigoutcomes right it was like there
was this moment where thishappened, this relationship was
formed.
I met this person.
This piece of supply chain gotfigured out, whatever it is, and
(26:54):
it's like boop.
Right.
It sort of unlocked the keys tothe kingdom, so to speak.
Vanessa (27:01):
Totally.
Jordan (27:02):
And that actually happens a lot, where I think
people have all this strugglefor a really long time and then
they finally get intovibrational harmony with what it
is they're after, maybe getclarity on it, get vibrational
harmony with it, and then all ofa sudden ease and flow goes
boom and in a period of 6, 12,18 months, there's this meteoric
rise to success.
(27:24):
Right.
Full of ease and flow.
Yeah, right.
Full of ease and flow.
Yeah, but at the end of the day,do we have to attach the 20 or
30 years of hardship andconflict to that 18-month,
24-month, 36-month meteoric rise, or could we just say, hey,
they were finally in alignmentwith it?
Right or that was the divinetiming.
(27:44):
That was when everything wasperfectly aligned for it to
happen.
Vanessa (27:49):
Right, yeah, I feel like from the time that we
actually focused on the flow andthe fun, that things really
took off for us.
So when we first got together,the first business that we were
working on together, it feltlike there was a lot of friction
and we definitely placed thelabel of hardship on it and that
it was going to be a difficult,arduous process.
(28:11):
It was going to take a lot oftime to grow and things like
that.
And from the moment that we letthat go and we shifted to the
business that was our brainchildand we went that direction, it
just felt like God winks wereeverywhere we were getting
divine guidance.
Just felt like God winks wereeverywhere.
(28:32):
We were getting divine guidance.
We felt like we were in theflow of the exact right thing.
At the exact right time, theexact right people would come
into our lives.
So, for example, we haddifferent projects that were
brought to us and you would.
I remember having thesebusiness meetings with these
business owners and in themeeting you would say, oh yeah,
(28:52):
we can do that.
And then I remember leaving thebusiness meetings and looking
at you and saying we don't knowhow to do that and you said not
yet, but we will.
But we will and so we wouldlearn it and it was fun.
It was fun learning and ourwhole thing along the way is we
get paid to learn.
It was fun learning and ourwhole thing along the way is we
(29:33):
get paid to learn and so we'regetting paid to learn these
really powerful.
Some people would say difficultthings, but it needed that
exact skill that we had justlearned, totally.
And they're like do you knowhow to create a woocommerce
store?
It's like, yes, we do.
Jordan (29:40):
We just created a multi-million dollar e-commerce
store yeah, it was crazy how thedominoes would like line up and
then tip themselves and thenopportunity would present itself
.
Vanessa (29:53):
We could take advantage of said opportunity and move
forward and then sharpen ourskills even more and then be
even more prepared for the nextopportunity.
Jordan (30:01):
Totally exact right skill that was going to set us
up for the exact right dominostream that was already set up
in advance, and we would gocapture that skill, acquire it,
and then all of a sudden itwould be like, oh man, this is
why we needed that skill totallyand ultimately we built what I
(30:24):
would call a skill stack yeahwhere now we had this bat tool
belt, so to speak, of all thesedifferent skills that could be
combined to create one reallybadass powerful output.
So what's really cool is youlook back and you said it so
eloquently how we were findingthe fun in basically those skill
(30:44):
deficiencies at the time.
Like, if you were to really talkabout what it was.
It was like I don't know how todo that, but we're going to
figure out how to do it and wewould enjoy learning how to do
it, because it was attached toopportunity and it was just
uncanny how often we wouldresolve a skill deficiency
within ourselves and then thismassive door would open up over
(31:04):
here that required that exactskill.
Vanessa (31:07):
Right, and I feel like we removed the label.
You're so good at this, likemoving up learning curves so
incredibly fast, so you removedearly on.
I feel like the label of thisis going to be difficult, this
is going to be hard, this isgoing to take a really long time
, like I remember going toAustralia.
We had a very long flight overthere.
(31:29):
It was like, wasn't it, 14hours or something crazy like
that.
So we're on this flight for 14hours and this new skill came
into our lives, this new skilldeficiency we became aware of,
which was Google AdWords, and sowe needed to learn Google
marketing for one of thecompanies that we were working
with.
(31:49):
And, of course, the same thinghappened where Jordan was like,
yes, we can definitely do that.
And we leave the meeting andI'm like how are we going to do
that?
And you say don't worry aboutit, it's going to happen.
So we're on this flight toAustralia.
We have 14 hours to do whateverwe want.
We're just sitting there.
You can't go many places on aplane flight.
(32:11):
So Jordan has the intention tolearn Google AdWords.
So he had already downloadedthis course about Google
marketing and, as we're sittingthere for 14, nearly 14 hours
straight, I'd say you watchedthat whole course.
It was what?
Over 10 hours.
You watched the entire course onthis flight.
(32:32):
So by the time we made it toSydney, australia, you basically
were like the matrix.
You had downloaded the entire,like Google ads, like PPCs.
You understood how allmarketing worked.
Yeah.
So we got there and you werelike all right, we're good to go
.
Jordan (32:52):
Yeah, and it sounds kind of crazy like but things like
that really would happen, and alot of times it was because the
pumps were already primed.
Right.
So to speak.
Like I understood the terms, Iunderstood what stuff meant, but
there was like a level ofdetail.
Yeah what stuff meant, but therewas like a level of detail that
(33:14):
essentially would make you moreknowledgeable on the subject
than 95% of the planet.
So I think one thing that Ifound that's really interesting
these days, because of theconnectivity of the world and
the connectivity of mindsthrough the internet, you can,
on a narrow subject, become moreadvanced than 95 out of 100
people in the world just bydiving a little bit deeper than
(33:35):
most everybody knows.
And I literally did that withthat intention of like I need to
dive a little bit deeper sothat at least I understand this
at a level beyond what thisperson currently knows and when
you you're in flow, the exactright information presents
itself to you.
Totally, and the reason I didthat is because I wanted to be
(33:56):
able to offer real value.
I didn't want to be able tojust speak to it, I wanted to be
able to actually do it right,at a level beyond what they
could actually do it andessentially earn.
You know the compensation thatwould come as a result.
And there were a whole bunch ofdifferent things that we did
(34:18):
that ultimately resulted in ourbusiness being as successful as
it has been.
Right.
And I'm so grateful for allthose things.
Like I look back and I look atsome of the early clients that
we had that were basicallyhaving us solve little problems,
like they weren't littleproblems, but in scope and scale
(34:39):
.
Vanessa (34:39):
Right, right.
So, like in the beginning, westarted with just like little
website edits Like oh, I don'treally like this verbiage, can
we change this verbiage Right?
So it was like very small tasks.
Jordan (34:50):
Yeah or oh, we could build a better website than this
.
Yeah.
You know, but it would be a verysmall contract.
But, a lot of what we've donenow.
We've built WordPressinstallations that have done
tens of millions of dollarsthrough them, multiple times you
know, what I mean Like multipledifferent companies, multiple
different genres, multipledifferent types of businesses,
(35:13):
but it ultimately, at some level, is tied back to those initial
skill capturing endeavors of theinitial business and it's
almost like all of those skills,all of the things that brought
us to who we are now.
Vanessa (35:27):
those are all like the Legos that we're all lining up
and it's to who we are now.
Those were all like the Legosthat were all lining up, and
it's not that we are always inflow and everything is always
like falling into perfect placeon the Legos.
Sometimes a Lego comes and itwon't fit, but because we're
usually in alignment, that Legoreally sticks out.
(35:47):
Yeah, and we can be aware of itand choose to move forward
differently.
Jordan (35:53):
Yeah, you totally nailed it.
So like, essentially, once youstart to adopt this paradigm,
then you start to see flow andfriction like guide markers on a
trail.
Right so like essentially, yougo.
How am I going to go aboutdoing this?
You know, and if you can getinto ease and flow and start to
(36:19):
get into the vibrational energyof that, then when you get to a
trail, one path goes that wayand one path goes that way you
can start to see flow orfriction.
So, whenever you encounterfriction, it's like man, this
path is like really likebouncing back at me, Like I'm
pushing on it, but it's like arubber band throwing me back,
(36:41):
you know it's like this is notthe fun, this is.
Vanessa (36:42):
This is not the fun, this is the friction.
Jordan (36:44):
This is these pathways are not good.
And then all of a sudden youfind something that's like ooh,
that feels nice.
This is ease and flow.
This just worked.
This system just worked.
This feels right.
This feels right, and so youliterally start to go.
I'm not going down the frictionpath, I'm going down the flow
path, and what's interesting isthis really circulates what
(37:09):
we've been talking about herewhereas if you're focused in the
hard and the difficulty whenyou encounter the friction, then
there's this narrative of pushthrough the friction.
Just make it happen.
Knock over the trees that arein your path.
You know, like just keepsmashing up against that brick
(37:31):
wall until you break through.
Vanessa (37:32):
Don't listen to your emotions.
Don't listen to your emotionalguidance system.
Jordan (37:35):
Don't seek flow, just beat your way through this
problem.
Yeah.
And it's like so literally justengaging in the narrative of
hard, difficult as the pathforward.
Vanessa (37:48):
I see this all the time with retirees Like, how many
people do you see in theworkforce that are just looking
to the future, to when theyretire?
So, it's like at 67 and aquarter when I can retire,
that's when I'm going to havefun, but for now I'm just going
to stomp through all of thesethings that I don't actually
(38:09):
want to do.
And they haven't even thoughtto try to have fun along the way
to retirement.
They think all the fun is inthe future.
But it's like no, let's focus onhaving the fun now, and then
you'll be really versed inhaving the fun in the future too
.
Jordan (38:27):
Totally yeah, and it's interesting because you think
about the number of businessesthat make it or the number of
businesses that fail.
You almost wonder how many ofthem fail because of the
narrative.
Vanessa (38:42):
Right.
Jordan (38:43):
How many of them fail because?
Vanessa (38:45):
That's the expectation.
Jordan (38:46):
They think that friction and difficulty and challenge
and conflict are the path.
Right.
This is kind of an interestingidea, because whenever we first
started our business, what youwanted more than anything at the
time was a house.
We had been bouncing livingsituation to living situation
and you wanted to be able to setroots.
(39:07):
You know, I don't want to rentanymore, I want to have a house
and we want to have a family.
We want to do this stuff.
Yeah.
Well, you know what banks love.
Vanessa (39:15):
Security Security.
Jordan (39:17):
You know what security looks like in a business Profit.
And if you go to a business orif you go to a bank and you say,
look at all this money thatcame in, and they say, okay,
well, how much of it did youspend operating the business?
And you say all of it, Thenthey say okay, that's $0.
What else have you got?
Vanessa (39:39):
Do you know what the qualifying mortgage on $0 is?
Yeah, do you know what you'requalified for?
Right?
Now sir Zero.
Jordan (39:50):
And, on top of that, whenever we first started making
money and having money comeinto the business, I thought
that we would just qualify.
They would see the money comingin, Like you see the money
coming into my bank account andthey're like no, no, no, no,
Like that money doesn't countfor two years.
Yeah, so you incorporated thisbusiness on this date.
In two years you'll be able togive us the tax filings on those
businesses and then we'll countthat income In the meantime.
(40:14):
What else have you got?
Yeah, right.
So the cool thing is I had thoseconversations early on so I
knew that they were going towant to see real profit inside
the business.
So whenever I started ourbusiness, my focus was profit.
I want to have profit inside ofthis business because when
Vanessa and I go to sit downyear in business, we showed well
(40:34):
over six figures in profit.
The next year in business weshowed multiple six figures in
(40:58):
profit not money in the doorprofit.
So whenever we went and satdown with the mortgage company,
once you found the house thatyou wanted and they went to
qualify our income, they lookedat our tax returns and I paid
tax on all that money.
(41:19):
It was real profit and they werelike wow, you guys are highly
qualified.
What are your expenses now?
We were like $42.
We live under a bridge and usecoupons everywhere.
They're like like sir, like theamount of money that you spend
versus the amount of money thatyou make and the profit yeah,
(41:41):
like, like what's going on here?
It was like I just wanted to bereally sure you know, and uh,
it was just an interestingscenario but, like I didn't have
room for this angst andconflict, and all of that based
on the objective at hand.
The objective at hand was how doI show profit in a business
(42:05):
that's enough to qualify to buymy wife a house?
Vanessa (42:10):
So that was the focus.
So that was the focus.
Jordan (42:12):
So it was like, like, like, that's the objective.
So I'm looking for ease andflow, I'm looking for
opportunity, I'm looking forways that we can have tons of
money come into the bank account, not a whole lot go out.
And I knew in advance what Iwas trying to do.
And I was looking for ease andflow, I wasn't looking for
difficulty, hard.
What's the common narrative inbusiness?
(42:32):
Oh, you won't even beprofitable for five years.
If you ever get profitable.
Yeah.
You see what I'm saying.
If you ever get profitable.
It's going to take you a reallylong time.
Yeah.
And that's very, very commonfor people to think.
So I almost wonder how manybusinesses fail or go out of
business because they came intoit with an idea, with a
(42:54):
narrative, with a label thatthis is what that's going to
look like, and they came in withthat expectation.
Vanessa (43:01):
And they're operating below the green line.
Jordan (43:03):
Yeah, they're operating below the green line because
that's not in harmony withprofit in a business or with
your desire for the business.
Vanessa (43:09):
Hopefully, I hope, harmony with profit in a
business right or with yourdesire or with your desire Of
what you see for the business.
Hopefully, I hope you don'tstart a business thinking that
it's not going to make it.
Jordan (43:15):
Yeah, totally.
But there are these narratives.
So that's the big point thatwe're trying to make is
basically, how often issomething labeled a certain way
Right and then that's wherefocus is placed and where focus
goes, energy flows and that'swhat you're vibrationally in
(43:35):
harmony with.
So, essentially, people getinto vibrational harmony with
conflict, difficulty,unprofitable businesses for
years pushing against frictionuntil you maybe one day will
make it and, honestly, therereally is a better way.
And.
I think you actually have aprocess for this.
(43:57):
You know we like to talk aboutthe how to, so maybe we could
talk a little bit about okay,you've made the point of, you
know ease and flow find the funDitch the labels.
Ditch the labels.
How exactly would one go aboutexecuting this idea in their
life?
Vanessa (44:13):
So we wanted to share three different points about the
how-to.
So, bridging the woo-woo withthe how-to, here's the how-to.
And number one was beginning toobserve when these labels arise
, choosing to disengage fromthose labels.
That was number one.
Number two is finding the fun.
So, like you said, with theMary Poppins lyric, what was it?
Jordan (44:38):
In every job that must be done, there is an element of
fun.
Vanessa (44:41):
So it really is bringing that into the task at
hand.
I love watching the kids cleanup the bonus room, because they
really do turn everything theydo into a game.
Yeah, so it's not like for uswe're going through the motions
of cleaning up the bonus roomwhere the intention is to have a
clean room, but for them theintention is to have fun on the
(45:04):
way to having a clean room.
And they do a really great job.
It might take five times longer, but in the end the same
objective is complete and theyhad a really fun time on the way
to completing the objective.
Jordan (45:19):
Yeah, totally.
Vanessa (45:19):
So that's number two finding the fun.
So find it.
Whatever you're doing right now, if you can find a way to focus
on fun and even just asking theuniverse, universe, how can I
make this fun?
Yeah, Like there are processesyou can do, like the Swiss
cheese process.
I love doing that one.
(45:40):
So for the Swiss cheese process, you draw circles on a sheet of
paper and then you write all ofthe things that you know that
need to be done.
Right.
And then, once you have yourbrain dump on paper, you have
all of the things out of yourbrain.
Now you can read over all ofthose things you've written in
all the circles and focus on thething that feels the most fun
(46:01):
right now.
Jordan (46:02):
I love that process.
Vanessa (46:03):
So then you start on that task, you complete that
task that feels most fun.
Start on that task, youcomplete that task that feels
most fun, and then you havemomentum around the fun and
around accomplishing something.
So, then from there you canread over all of the other
things you have on your, in yourcircles, on your sheet of paper
and then focus on the nextthing that feels the most fun.
(46:24):
And then as you complete thesedifferent things, you have this
momentum of fun.
Jordan (46:29):
Yeah, and you know what's interesting about that
process is it's uncanny thenumber of times that you do the
fun things and then all theunfun things on the list just
disappear.
Yeah.
It's like all of a sudden,they're not even required
anymore.
Vanessa (46:41):
Definitely, yeah, it was either covered by another
thing, another task that youalready did or somebody else did
it, like, for example, say, onmy Swiss cheese process.
One of the circles is unloadingthe dishwasher.
It's incredible how, if you'reso, say you're already in the
momentum of the fun.
I had other things on my list.
I completed, say, going throughall the papers on the desk, and
(47:04):
then, by the time I go to thedishwasher, my husband has
already unloaded the dishes.
Jordan (47:08):
Yeah, happens all the time.
Vanessa (47:09):
Yeah, so that's just a simple example of that.
So really, it's really thatsimple.
Yeah.
It's just asking yourself howcan I make this fun yeah?
Totally, and then feelinginspired.
Jordan (47:20):
Yeah, so that's number three.
Vanessa (47:21):
Right, that's number three is engaging the fun with
inspired action.
Jordan (47:26):
Yep, yeah With inspired action, yep, yeah.
So just to recap number one,you're going to begin to just
observe the labels that you'replacing on an experience and
whenever you find somethingbeing full of friction,
difficulty, not funness you know, what I mean.
Yeah, beginning to just askyourself like, is this just a
(47:49):
label that I'm placing on this?
Is there an opportunity for funwithin this?
And essentially just begin todisassociate from the idea of
difficulty and challenge andconflict within it.
Stop seeking the friction,basically, and whenever you find
it and you just see itnaturally arise within you,
(48:11):
start to just disengage from itand be like you know what.
That's not really serving me.
I'm not looking for friction,I'm looking for fun.
Then that moves to number two.
Is there any element of thisthat could be fun?
Maybe the Swiss cheese processwould be a great avenue to go.
Where you do the circles youfind the most fun thing to do
now, what feels the most fun toyou now, and you begin to engage
(48:32):
that, start to build momentumin the fun.
And then number three onceyou've found some fun, now
you're taking inspired actiontoward that fun and you're
consistently sort of rinse,repeating that process where
it's like I found some fun, I'mbuilding some momentum, I'm
taking inspired action towardsit.
Another thing may arise withinyou that's conflict.
(48:56):
Oh, it can't be that easy.
It's not that easy.
You know it comes back up again,you just go observe.
Hmm, that's not very fun.
Yeah.
I'm going to find the fun.
I'm going to engage it.
I'm going to take inspiredaction toward the fun side of
this and I'm going to engage it.
I'm going to take inspiredaction toward the fun side of
this and I'm going to keep doingthat.
And if you can continuallyrinse and repeat that process,
(49:17):
you find yourself dominantlyengaged in fun activities around
things that maybe you didn'tpreviously find any fun in.
Vanessa (49:25):
Right, and I feel like the more that you're engaged in
the fun, the easier it is toidentify whenever the friction
does come up.
Totally, it's like this istemporary.
Oh, absolutely, this isn't whatI'm choosing.
This is just a point offriction.
Jordan (49:38):
So how can I get around this?
Vanessa (49:40):
How do I enter the flow ?
Jordan (49:41):
Yeah, if you've been sitting there like petting a
felt, like piece of fabric, andyou're just like, oh, this is so
nice, this is so nice, this isso nice, this is so nice.
And then all of a sudden itgets replaced with like a piece
of low grit sandpaper, it's like, oh no, it's like all of a
(50:01):
sudden, like the relativitybetween the one thing and the
other thing is like, so likejarring that you're just like oh
, no, oh's sandpaper, that'sfriction.
That's not how I roll at all.
I don't roll like that at all.
I'm back to ease and flow, andthen you like find the felt
again and just oh that's better,you know like stroke the furry
(50:24):
wall so the whole idea.
Vanessa (50:28):
Like the hardest part of it all is just convincing
yourself that it's easy.
You can even do practice inyour daily life.
For example, I had a dentistappointment a few months ago and
sometimes I just like topractice these things and see
what happens, like in my reality, like what kind of
manifestations occur due to me,like intentionally doing
(50:52):
something.
So before my dentistappointment and I've never
really particularly loved thedentist it's just something that
I feel like I really want to doto keep my dental hygiene.
Jordan (51:03):
You do have great teeth, I mean you have a great smile.
Vanessa (51:07):
I've put a lot of work into it.
Jordan (51:08):
You have a million dollar, like Julia Roberts smile
for real.
Vanessa (51:13):
Oh my goodness, it's so goodness.
That's not the story.
So beforehand I was justputting some energy into the
future.
I was thinking how could I makethis dentist appointment fun?
And so I started thinking aboutit like and just pondering and
just putting that out to theuniverse, how could I make this
dentist appointment fun?
And I was focused on that.
(51:34):
I wasn't focused on all this isgoing to take time out of my
day.
It's not really fun sittingthere and having them clean my
teeth.
I didn't go into that energy.
I went into the the fun and soI was focused on that.
And then I went to the dentist.
They called me back and I hadthis dental hygienist that I'd
never seen before and she was sofunny I just laughed the entire
(51:56):
time she was cleaning my teethand then the doctor wasn't even
available that day, so I got togo home early before the doctor
even like came into the room.
It was just like so flow andeasy and fun.
I left the dentist that daythinking that was fun.
Yeah, totally.
Like something that youwouldn't even think could be fun
(52:17):
was fun.
Jordan (52:18):
Well, and I love this example because one thing that's
great to do is practice onthings in your life already that
maybe you already find joy andfun in.
So, for example, you and I talkabout me going fishing right.
And I the other day wasdescribing the process of what
(52:38):
it takes for me to get ready togo fishing with my dad and then
actually go through the entireprocess.
So I've got to get my gear ready, I've got to get the stuff that
I think is going to catch thefish, I've got to get my fishing
poles and my baits and then,once I have all that ready, I've
got to get the stuff that Ithink is going to catch the fish
.
I've got to get my fishing polesand my baits and then, once I
have all that ready, I've got toget the boat situated.
And then, once I've got theboat situated, I've got to
maneuver this super heavy boatand trailer over to the golf
(53:02):
cart that I hooked the boat upto to take to the ponds near the
house and I've got to manhandlethis thing on there.
Then I've got to pull that allthe way over to the lake and
then, once I get there, I unhookthis massive trailer in this
super heavy boat and I manhandleit down into the water and I
get it off the trailer and pullthe trailer back out of the
(53:23):
water.
So if you look at a lot ofthese things, I was just
describing that to you and I waslike do you think that would be
like easy for you to go?
Do.
Vanessa (53:31):
It sounds really hard, and it sounds really hard and it
actually technically is.
Yeah, I've seen you do thiswhole process.
It is a lot of work it makes metired just watching you do all
of these things.
Jordan (53:41):
Physically challenging, difficult, a lot of people,
depending on your stature and myparticular process, it'd be
really difficult to do, but Ifind zero hard in that because
all I'm focused on is goingfishing with my dad.
Vanessa (53:56):
You're focused on the fun.
Jordan (53:57):
I'm focused on the fun.
I'm focused on throwing thatCinco rigged worm up by that
tree.
That's at that spot that we'vebeen catching fish and you know,
hooking up on one and pullingit to the boat and taking
pictures with my dad.
I'm focused on all the fun.
So all the hard that would beassociated with it essentially
(54:18):
just dissipates into the fun andyou don't even notice any of it
.
So I think you can reallypractice this process.
Start to ask yourself are thereany things in my life right now
that I find super fun, thatwould be technically challenging
or difficult for another person?
And I can promise you that youwill find things in your life
(54:38):
that you're like wow, you know,actually this would be difficult
for a lot of people.
For example, art.
You're really great at art.
Our kids are pretty great atart.
My sister can paint thesebeautiful, big, flowing pictures
just from concepts she developsin her mind and she can just
like make it all beautiful withall these colors and like I
(55:02):
don't even know where to startwith that.
That would be so hard for me,like literally.
Like I know I'm engaging in thefriction, in the hard right now
, but I'm just saying like thatmight be super easy for you or
for someone else who's good atart.
Vanessa (55:18):
But for me it's actually difficult.
The other day I asked if theseart pieces were yours or
Oliver's.
Jordan (55:26):
If you have to ask.
I was like no, those are waytoo good to be mine.
Those must have been Oliver's.
Vanessa (55:32):
Are those yours or our five-year-old's?
Jordan (55:34):
Yeah, he's like pretty solid.
Vanessa (55:37):
But yeah, it's so true, yeah.
Like there are a lot of thingsthat you already do that would
be considered hard to otherpeople, and that's empowering.
Jordan (55:45):
Absolutely.
And if you really look at whatwe gravitate to, we gravitate
naturally to ease and flow.
So when a kid like loves toplay baseball and they love to
play football, you ever had akid that just absolutely loved
doing something.
They'll talk to you about itfor hours or days or months or
years because they're just sofocused within it and it's
(56:07):
technically a challengingendeavor but they find so much
fun in it that they just don'tengage with the difficult side,
like if we really just focusedin and put our attention on
those things where ease and flowwas natural for us.
can you imagine what the worldwould look like if billions of
people were all kind of doingthat Just?
(56:28):
In harmony, In harmonynaturally acclimating themselves
in life toward the things thatthey enjoy doing.
Vanessa (56:37):
There'd be a lot more fun, that's for sure.
Jordan (56:39):
Absolutely.
I mean, I feel like a lot ofsociety is stuck doing things
they don't like to do day in andday out, that they find really
difficult to find fun in.
Right you know, and a lot ofthat, is choice in life.
Vanessa (56:53):
Right, it's all perception.
Right Like eight years ago whenwe started our business.
It, like you could ask thequestion, is putting in 14 to 16
hour days hard.
Some people would say, yes,that's extremely hard.
Jordan (57:09):
That'd be excruciating based on what I currently do,
right they?
Vanessa (57:12):
put their own, like current circumstance, into that
situation.
But for us it wasn't hard, itwas fun.
Yeah.
We were doing what we loved.
Jordan (57:19):
It was easy, and it was easy I really do see so much
ease and flow in how wedeveloped not only our business
but our entire life, and I wouldreally encourage people to be
okay and give yourselfpermission engaging in those
things where there's ease andflow, and you'd be amazed what
(57:41):
pathways open up in the universeand the dominoes that are
already lined up for you inthose spaces.
Because when you feel ease andflow and fun in something, that
generally means that there's apre-paved path of awesomeness
waiting there for youvibrationally, there are already
cooperative componentsassembled for you down that path
(58:02):
.
So I just encourage people.
The more you feel that you know, give yourself permission to
follow those paths.
Vanessa (58:08):
Definitely yeah, and I want to close this with
something it's your spin onsomething that we've heard a lot
in the spiritual world, whichis where focus goes energy flows
.
But I love your spin thatyou've put on this recently, the
clarity that we'd love tocapture there.
If you could share that, yeah.
Jordan (58:27):
So for a long time I've said where focus goes energy
flows, you know, and this year,2025, I just decided to flip it.
I was like you know what, fromnow on, where energy flows, my
focus goes, you know, whereenergy flows, that's where my
attention is going to go, andthat's so powerful.
Because I know that that's wherethe dominoes are lined up for
(58:49):
me.
That's where the cooperativecomponents are already assembled
, that's where all the ease andflow is.
So I'm just going to focus onwhere energy flows and allow my
attention to go there.
Vanessa (58:59):
That is the leading edge.
Jordan (59:01):
Totally.
Vanessa (59:01):
That's where all the fun is.
Jordan (59:03):
I completely agree.
Vanessa (59:04):
So this was a lot of fun, and with that we would love
to send love and light to all.
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