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August 30, 2024 46 mins

Matthew chats with spiritual cosmetologist and healer, Juwan Deshawn, on how their spiritual gifts, once a source of isolation, have become integral to their work in the beauty industry. Juwan offers services that go beyond haircuts, including numerology, color magic, and Tarot readings, all rooted in the belief that energy is key to creating authentic beauty experiences.

Juwan and Matthew delve into the challenges and rewards of merging spirituality with a professional career in beauty. Juwan reflects on their journey to self-acceptance, their experience of being a "black sheep" in their family, and the significance of their non-binary identity. They discusses the importance of creating a safe and supportive space for clients, where they can explore their own spiritual paths while receiving personalized beauty services. The conversation highlights the need for authenticity in the industry and the powerful impact of genuine client connections.

Beyond their work, Juwan shares their love for dancing, roller skating, and listening to audiobooks as part of their self-care routine. They offer advice on how to separate from external noise and embrace one's true self, both in business and in life. With a focus on perseverance, self-awareness, and joy, Juwan encourages listeners to be the loudest, most authentic version of themselves as they navigate their own journeys of self-discovery and professional success.

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

This episode is sponsored by GlossGenius, the all-in-one salon software designed to help independent professionals book appointments, accept payments, manage schedules, and build strong beauty brands. Learn more at glossgenius.com.

Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Matthew Landis (00:01):
Welcome to season three of the VIP Suite at
IMAGE Studios, the podcastexclusively designed for
independent beauty, health andwellness professionals, brought
to you by IMAGE Studios, theluxury leader in the Salon Suite
industry. I'm your host,Industry Expert and certified
business coach, Matthew Landis.
In each episode, we will bringyou insightful interviews with
solo entrepreneurs who haveforged their own path to

(00:23):
success, from stories of triumphto practical tips and strategies
for growing your client base andbuilding your brand. This is the
place to thrive and take yourSalon Suite business to the next
level.
Joining me on the VIP suitetoday is Juwan Deshawn at IMAGE

(00:44):
Studios in Alameda, California.
Welcome Juwan, thank you.

Juwan Deshawn (00:47):
Thank you so much. It's nice to be here.

Matthew Landis (00:49):
I am so excited for this interview.

Juwan Deshawn (00:52):
Yay. I've been checking out your Instagram,
checking out a little bit aboutwhat you're about. So can you
please tell our listeners. Alittle bit more about you?
Absolutely. Hello. Listeners,Hi. I'm Juwan Deshawn. I am the
Spiritual Cosmo around town. Alittle bit about me is I grew up

(01:18):
in Arizona, the second oldestout of like, nine siblings.

Matthew Landis (01:22):
Wow, that's a big family,

Juwan Deshawn (01:25):
Big family, big family, all different
personalities. And I grew up themore spiritual one, the one that
was very tapped in from a youngage, growing up in that family,
being the second oldest, anddeveloping my gifts, and, like,
leaning into that. A lot of myyounger siblings always, you

(01:47):
know, kind of like outcasted me.
They, you know, named me, theblack sheep, the weird one, you
know, that type of businessgrowing up. And it never really
offended me, because I was like,I just like this. This is it
doesn't feel anything differentfor me. So I'm just gonna
continue to lean into it. And soI just grew up being able to see
things, being able to knowthings, being able to feel
things, but in that same breath,always having like, no one to

(02:09):
like, lean on, no one to like,confide in, and to like, you
know, express myself with. So itkind of felt like alone, but it
never like made me stop. It justmade me kind of, like, go inward
more. And then it also startedto make me feel different from
everybody else you know whenyou're going to school and all
those type of things, likeknowing and feeling these

(02:31):
certain things, and there'snobody else that you can reach
out to. You still feel alonemost of my life. I just did my
own thing flowed my own way andtry to figure it out, but it was
very tough, very, very toughonce I had the courage to leave
Arizona and come out here tolive my most authentic life

(02:52):
unafraid unapologetically, iswhen, like, I actually felt
comfortable in my own skin, andI went to beauty school because
it was something that I'vealways wanted to do. I've always
wanted to do when I was a child,but wasn't able to fully do that
because of where I was at andwhere how I grew up. And so

(03:12):
becoming a cosmetologist was oneof like my passions back then,
and then being spiritual wasalso something that I am. And so
I was like, How do I combine thetwo? Because I want to be my
most authentic self, you know?
And so that's when SpiritualCosmo came about, being able to

(03:34):
play on the spiritual aspect andalso the cosmetologist role, and
bridge those two together, whichwas so beautiful.

Matthew Landis (03:43):
Tere's so much to pull from. There so many
different avenues to go down.
You know, I can relate a littlebit. I I never, I never felt
like a black sheep in my familybecause, you know, I'm gay, for
those of you that didn't know,but I never felt like a black
sheep because I came from afamily of black sheep, and so I
sort of just felt like therainbow sheep, I suppose. But
that feeling of loneliness, thatfeeling of being alone, how did

(04:08):
that lead you to down thisspiritual path? Because I think
sometimes that can seem like asort of sentence of loneliness
and sorrow, but in a way, it canalso be a gift, in that it leads
us to search for what it is thatmakes us happy and it helps us,

(04:28):
I think, really be forced, tofigure out who we are in a world
where we feel not like theothers.

Juwan Deshawn (04:39):
Absolutely, like you were, you hit it spot on,
because it was literally like ajolt of like, you need to figure
out who you are. Like, I had to,like, figure out why is so fast
as a young child, seeing thingsso differently and seeing the
world around you likedifferently, it forced me to

(05:00):
like, grow up really, reallyfast. It forced me into certain
situations that I didn't want tobe a part of being so young. And
so, yeah, it really did forceand change me to be who I wanted
to be. And because of that, theloneliness part of it was also
like a blessing in disguise,because, like, when I got to,

(05:22):
like, this peak of, like, mygifts, I was, like, around,
like, my early 20s, probably,and it was just so heavily,
like, around me and so, like, Icouldn't, like, turn it off, or,
like, shut it down. It was somuch that I I literally felt as
though, like I was insane, likeI was going crazy. I was like,

(05:45):
all these things are happeningto me. All of these things are
coming to me. I'm hearing somuch and seeing so much that I,
in turn, am starting to believewhat people were telling me when
I was younger, that you'recrazy, you're this, you're
insane, you're that. And so Ihad to check myself into an
institution around that time,because it was just so intense

(06:06):
for me. And I'll tell you,checking myself into the
institution was one of the bestthings that I've ever done for
myself, not only because itcleared up things, but there was
somebody in there who reallychanged my life. I was in there,
and I sat down with apsychiatrist, you know, because
they have, you know, give you alittle evaluation of like, why

(06:27):
are you in here? And he waslike, So, tell me what's
happening. Tell me what's goingon. And I literally sat there,
and I talked to that man forlike, I want to say, 15 minutes
from beginning to end, of like,where I was from the beginning
of my journey to where I am now.
And this man stopped me almostwhen I was almost finished with
the conversation. He was like,you do not belong in here. I was

(06:49):
like, wait, what like you I'mtelling you all this stuff.
Like, what do you mean? He'slike, No, he's like, You do not
belong in here, because you arespeaking full sentences, and the
way that you're describingthings is so, like, eloquent,
and it's so, you know, broughtto a point where I can
understand what is, what you'retalking about. The people who

(07:11):
are belonging here, they can'tform sentences. They can't, you
know, really talk in the waythat makes sense. He's like, but
you are making sense. He's like,what I think it is, is that you
may just be tapped in more thanyou know and more that you are
aware of. And he said, I thinkyou need to dive into that. And
if it gets too overwhelming, youhave the capability to be like,

(07:35):
Hey, this is overwhelming. Letme take a step back. He's like,
start to dive into that andlearn your gifts. He's like,
because I feel like you werejust somebody who was very
gifted. And it was the firsttime in my life that anybody
ever validated that part of me.
And so that really changed mylife. It really put me on and I

(07:58):
was like, unapologetic. I'mlike, I'm going to show up
spiritual and do and see and saywhen I need to say it, you know.
And it took a lot, a lot tolearn how to maneuver that,
because not a lot of people areready for that. Not a lot of
people were ready for that backthen, you know, knowing certain
things and hearing certainthings, they weren't ready for

(08:19):
it. And to this day, people arestill kind of like, I don't know
about that, but like, I had tolearn how to maneuver when and
how to say certain things tocertain people to see if they
are ready for the information.
And so, yeah, that journey wasvery, very long, very, very
lonely up until that point. Wow.
Well, you look like you reallyhave taken that and you're and

(08:42):
you're really powering forward.

Matthew Landis (08:44):
Oh, yes, I love that. Now your Instagram says
you use they them pronouns, yes.
It says you are AfricanAmerican, you are a witch healer
and you are two spirit. Couldyou tell our listeners what
those mean?

Juwan Deshawn (09:00):
Yeah, so they them are the pronouns that I
prefer. It took a while tounderstand, like, what I who I
was and what I wanted toidentify as. That was, like, a
really big, big struggle for me.
Growing up, my household backthen, was labeled a Christian
household, or, like, upcoming inthe church, and it just never
really sat with me. And so therewas specific things that we were

(09:24):
told, the way that we shoulddress and the way that we should
look like for me, anyways,because I was the one that was
like, I want to like, be outthere, I want to be eccentric, I
want to be different, but like,for me, it just felt like I kept
being put in a box, and so,like, I was like, I don't like
this. This is not me. And then,like, the roles of like, male

(09:45):
and female and me being thisperson, was like, they both
equally look cool. Like, why canI just pull from each of those?
But growing up, back where Igrew up, like it was not.
Something that was brought tolight was kind of frowned upon
to be feminine. You know, as amale, male presenting person,
growing up, I just always knewthat, like, I didn't really

(10:09):
define as one or either it was amoment in my life that was like,
Maybe I'm neither, and I'm justsupposed to just be, who knows,
like, one of those things. Butthen, like, as I'm starting to,
like, evolve with the world,because the world starts to
evolve as well, and thingsstarts to come about, you start

(10:29):
to learn new ways to identifythat. When that came out, I was
like, Oh, my God, that's what itis. It's they, them. Like,
that's literally me,because itdoesn't put me in a box of male
or female, and just puts me in acategory of like, Hey, you are
you? And I'm like, Yes, that'sme. So those are my preferred

(10:51):
pronouns, and of course, AfricanAmerican, black, obviously,
that's my heritage. That's whatI've learned. And I did like, a
few African ancestry tests justa while ago about like, you
know, my lineage, which isreally nice. I have a really lot
of great lineage. And one of thereally, really key things that I

(11:15):
learned about on my paternalside was that we are descendants
of Pharaoh remises The third soI thought that was super cool. I
was like, Okay, well, that'scool. I was like, That makes a
lot of sense to this wholespiritual, like, you know,
aspect of it. I'm like, that'scool. And being being a witch

(11:38):
healer. So one of the titlesthat I prefer to use is which,
but healer is also another wordto describe a witch as well,
because that's what theyrepresent. To me, they're

(11:59):
healers. They use herbs, theyuse crystals, all the things.
It's not like what Hollywood haslike made it out to be where
it's like, oh, they're ugly andthey're, you know, dirty. They
use, like, blood, eyeballs,fingernails, and create these
potions. I think that's justlike the way Hollywood wants to
depict them when they'reabsolutely different. And the

(12:21):
reason why I say this is becauseI've had like, a past life
regression. And a past liferegression is literally, like,
you going through a hypnosis andbeing able to, like, bring
forward some of your past livesthat you went through and things
that you might need to learn,or, you know, things that kind
of connect. And so going throughmy past life regressions, most

(12:42):
of the lives that I've livedwere witches, and they were
like, really beautiful women.
And one of the most importantthings that I I took from it was
that she lived in a reallybeautiful house. Everything was
just like, super spotless clean,just great. She had, like, this
big cauldron in her living room,and the way that she would

(13:06):
create and make her potions isshe would dance around her
cauldron. It wasn't like sheneeded to throw or drop
anything, and it was justliterally her moving her body.
And the way that she would move,you could see the cauldron just
kind of like create what itneeded to create. And she would
take these potions that shewould make, and she would take

(13:27):
them down to the market and sellthem to people who needed
specific healings, right? Andwhatever they would ask of her,
she would go back, and she wouldjust dance around her cauldron
to create that potion, or thatelixir for them. And I was like,
That makes a lot of sense,because, like, I've never went
to school for dancing, andsomehow I know how to dance my

(13:49):
ass off. And I'm like, Oh,that's interesting. And this
world, I kind of feel like I'mstill that way. I still am here
to heal people, still here tohelp people spiritually and
guide them along their journey.
And I'm trying to figure outnow, in this stage of life, how
do I do that when it comes towhat I have here in this world?

(14:12):
So that's what I'm learning now.

Matthew Landis (14:18):
You also said that you're a Two Spirit, yes,
which is something that I'mfairly familiar with, but our
listeners might not be, yeah.

Juwan Deshawn (14:28):
So Two Spirit is something that I kind of like
shied away from for so longbecause, like of all of the
other indigenous people whoconnect with two spirit and all
the other like tribes who like,have their own variation of Two

(14:49):
Spirit. And pretty much TwoSpirit is like, embodying like
you. For me, is embodying likeyour your masculine and your
divine, your divine masculineyour divine feminine energies,
and they're like, encapsulatedinside of you, and they like,
are just a part of you. And soit's not like a separation of

(15:10):
the two. It's not like this sidethis side. It's like, literally,
a very blended alchemisticenergy of the two that is
encapsulated inside of you, andyou're able to utilize both of
them in your day to day life.
And that's how I'm kind ofseeing it, as there's all
different types of variations ofwhat Two Spirit means to to
different, like, cultures andall that. It took me a while to

(15:32):
get to this moment, because,like, I'm like, I want to make
sure it resonates with me, andhow it like, connects with me,
and not trying to take fromsomebody else's culture and make
it into mine. And so the waythat I am channeling the Two
Spirit is like, I know, withouta shadow of a doubt, like both
of those energies reside insideof me. And there's times, if you

(15:56):
see on my Instagram, where I'mdressed up in, you know, makeup
and hair and nails and all thethings. And then there's times
where it's just like, I'm likethis, like, just, you know, no
hair, no nail, no makeup,anything. But it's still, you
can still see, like, the twowithout having to see the

(16:17):
separation of them. Like, evenwhen I'm dressed up in, you
know, the makeup and hair, youcan still see the masculine form
of the body and the muscles. Andthen when I'm not in that part
of it, you can still see, like,the soft features that I, you
know, have, and and all that.
And so I'm trying to figure out,what is that perfect balance for

(16:39):
me, and understanding my ownperfect balance and living that
authentically. And that's whattwo spirit it is for me that's
beautiful.

Matthew Landis (16:48):
Yeah, I've studied a lot about this. I have
a very good friend who does alot of spiritual work. You know,
one of the things that I takeaway from it is that the
indigenous cultures from on thiscontinent, a lot of them, and
other continents too. There areAfrican cultures with very
similar belief systems. Therewasn't this sort of binary, and
there wasn't this sort of like,this is what boys do and this is

(17:11):
what girls do. They understoodthat for the group to really
thrive and flourish, thateverybody had a unique gift, and
everybody has uniqueperspective, and that what we do
as a culture or as parents orwhatever we want to figure out

(17:34):
what it is that makes youunique, and what talents and
gifts and strengths you canbring that will help everybody
thrive, yes, and so it's notjust this binary, like, I'm
going to put you into a box, andyes, you're going to grow up and
be the person that I'm going totell you who you should be.

(17:54):
Yeah, I'm going to figure outwhat you were meant to be, and
I'm going to, I'm gonna reallyfeed that, and I'm gonna grow
that, and I'm gonna make thatflourish.

Juwan Deshawn (18:06):
And I love that because, like, in like you said,
the indigenous cultures and theAfrican cultures and all the
other cultures, like Hindu andstuff like that, they all have
like, the third gender or twospirited people, and they use
those people as like theirhealers and like their shamans
and like the people that, like,you know, kind of like predicted

(18:27):
the things that were necessaryfor them. And it's like, well,
why have we shied away fromthat? If that's what something
that we were so gung ho on usingback then to like help us as our
cultures rise and thrive. It'sbeen you kind of like, pushed in
the background and neglected,but like these, these people, we

(18:50):
were utilized in ways to helpwith our cultures and to make
them stronger.

Matthew Landis (18:55):
You know, the resistance to that is fear, and
sometimes there's that fear ofletting that light shine
brightly. You know, I think youmentioned in your journey that
for so long that you you held itin.

Juwan Deshawn (19:09):
Yes.

Matthew Landis (19:10):
Because part of you was afraid of it.

Juwan Deshawn (19:13):
Absolutely.

Matthew Landis (19:14):
This segues into hairdressing and business. I
know this is a weird it may seemlike listener, but I was at a
party once, and this guy whowas, you know, he was pretty bar
gone, but he's he said somethingthat really stuck with me, this
person that I've never metbefore, never seen again, just
out of the middle of nowhere. Hesays, hairdressers are the

(19:37):
shaman of modern culture. Oh,yes. I was like, what? And he
sort of explained it, and Ithought, I'm buying into this,
like I'm seeing this. And what Ilove about what you have done is
you really see that, and youhave combined the two. Because
we, I think people in thebeauty, health and wellness

(19:59):
industry, whether you're ahairdresser, a nail artist or a
esthetician, we touch people, weconnect with people. We are
sometimes the only people insomeone's lives who, who, who
put their hands on anotherperson. And that's what we do.
We heal and we make thoseconnections with people. And so
I do think that it's, it's areal thing, yes, and I love that

(20:24):
you have been able to createsomething really unique and
special and wonderful that takesthat and just runs with it. So
you have two businesses withinyour studio, but they're both.
They're connected. Yeah, maybeit's not a binary, I don't know,
tell us more about yourbusinesses and how you've

(20:45):
incorporated all that.

Juwan Deshawn (20:47):
Because of like, trying to understand who I am
and trying to, like, live thatauthentically. There was moment
in time where I was at otherspaces, you know, other salons
and working there, but it waslike, we accept you, but under
this condition, and it got kindof like tiring to like, have to

(21:10):
deal with that. Why can't I bemy completely full self? Like, I
want to be able to to laugh, Iwant to be able to dance, I want
to be able to express. I want tobe able to heal. I want to be
able to make you. To make youlook good all in the same
breath. But it got reallytiring, and I was like this,
this is not it. What can I do tocombine the two so that I'm

(21:35):
doing exactly what I'm meant todo for who I'm meant to do it
for? And so when the theopportunity presents itself to
me. One of my friends let meknow. Like, oh, hey, you should
look into IMAGE Studios. So Iwas like, perfect. I'll look
into IMAGE Sudios. Called upIMAGE Sudios, and because of the
spiritual work that I do, I wastalking to Karen, and I was

(21:55):
like, Hey. I was like, before weeven think about me coming down
to see the spaces, I need tomake sure that you have a suite
that adds up to a number three,because the number three is,
like, my life path number and solike, I wanted to make sure that
there was a suite that added upto a three, that was going to be
able to, like, be my place. Andthat was, like, the first thing

(22:16):
I was like, Hey, this is allspiritual for me. So like,
before we move forward. Do youhave a suite that adds up to
three? Because I don't want towaste your time and I don't want
to waste my time. And she waslike, we actually do. We have
suite 120 and suite 111, and soI was like, oh, 111, that's the
one I'm coming to see. That one.
Let's do it. So, wow, yeah. Iwas like, because I built up

(22:38):
this part of myself, like, Iknow what's meant for me and
what's not, and so I don't wantto waste time. I'm like, let's
go. Let's go. Let's go. So,because it was there, went to
see it, brought my husband withme, and just was like, Okay,
this sit. This is the spot Isee, the vision. I see
everything I see, what I needfor this to get to the place of,
like the work that I do, as yousaid earlier, like people come

(23:04):
to us knowing that, like we aregoing to take care of them, and
my important thing, that kind oftook me away from, like, all the
other spaces and all the othersalons that I was it was like I
wasn't motivated by The money.
I'm motivated by the people andthe passion that I have for

(23:24):
people, and so when coming intomy space, it's more about like
you being able to be in a safespace and to know that without a
shadow of a doubt, not only isyour hair going to be taken care
of, but your your worth is goingto be broadcasted. Your
reflection of you is going to bekind of brought to the

(23:47):
forefront, like I want to talkto you. I want to understand
you. And other places that I wasat did not give me the capacity
or the ability to be able tocommunicate with my guests in
the way that I needed tocommunicate with them, because
there are, like, time is money,time is money. Get it, go, go,
go, go. But I'm like, thatdoesn't connect with me, because

(24:07):
I want to build thisrelationship with somebody, and
I want them to know that I'mhere for them and not just for
their money. And so because ofthat, that's how that came
about. Like, when people come tosee me, they get a full
experience. They don't just gettheir hair done. They get to
open up. I get to know whereyou're from. I get to understand

(24:27):
like the things that you havegone through to make you who you
are in your life now, and thethings that you may be holding
back from, and the things thatyou may be afraid of to kind of
face and rise above to moveforward in your journey, right?
I'm there to make sure that youget back on track and that

(24:50):
you're not kind of just stayingin limbo, or just kind of like
allowing things to just go Imean, which is great. It's a
okay. To have, like, the reignsnot so held tightly, but we want
to have some kind of direction.
And so for me, I want to makesure that I provide people with
that sense of like, wow, notonly did I get my hair done and

(25:13):
it looks amazing, but I feelrenewed. I feel encouraged to
move forward and do theunthinkable.

Matthew Landis (25:26):
I come back to that person that was in the
institution that sort of movedthe science in the road for you,
right? And I think we get to bethat person for other people.
And I love that you approachyour business with that holistic
point of view. I think that'sreally such an incredible,

(25:46):
beautiful thing. I'm sittinghere thinking, why don't more
people do this? And maybe a lotof us do. We just aren't we
don't realize that we're doingit.

Juwan Deshawn (25:56):
I honestly believe there are a lot of
people out there that's doingit, but I feel like the
intention is not aligned with,like, the purpose. Because,
like, yeah, people are comingin, you know, people are, you
know, giving their life storiesand, like, sharing their life
stories. But a lot of the time,most of the people are focused

(26:18):
on making sure, okay, did I putthis? Did I do this here? That
I'm doing this here? Am I doingthis right? Because they're
being watched, or, you know,they're under this like scope
of, like, their salon. And sotheir salon has like this level
of like, I want to say likeworth that. They are looking for
you. So they have like that, andthey're like, they're making
sure that you equate to thatworth level. And so because of

(26:40):
that, their mindset is like, AmI doing what's right for this
salon, making sure this businessis like, thriving and but not
also knowing that you are anindividual, and that business
would not be thriving withoutyou. So in order for you to be
at your best, you need to, like,really take a look at yourself
and, like, make sure that youare building yourself up. You

(27:01):
are important for that business.
They need you. So when you goinward and be like, I'm actually
important here, and you take thetime to, like, develop yourself,
you're able to take that time todevelop the people that are in
your chair because, like, peoplewant to come back to somebody.
They're having an experiencewith a good experience. I have
always said for the past, likefive years now, energy is the

(27:23):
new currency, and people arestarting to be drawn to people
who they really vibe with andthey connect with. It's not
about how many years you've beena stylist. It's not about how
many you know, classes you'vetaken all the technique that you
have. Like, yeah, that mayequate to something. But like,
if you are shit, excuse mylanguage. If your energy is not,

(27:44):
like, at the point where I feelconnected to you and I feel
drawn to come back to you, it'sa no go. People are relying on
energy. Now I love that, and Ihope people are bold enough when
they aren't feeling that energyto move on. Mm, hmm. And you
know what? It's so funny,because, like, I tell everyone
in my chair when, when theyfirst sit down, I'm like, Hey,

(28:08):
this is a safe space. I want tolet you know that first and
foremost, before we move on toanything, this is a safe space.
If there's anything that you'reseeing, anything that you're
feeling, anything that you arenoticing that you are not
comfortable with. You have thethe voice, your voice is valid,
and you need to speak up, right?

(28:28):
You have the capability to letme know that you feel some type
of way. And that way we caneither figure out what it is, or
we can, you know, move. We cancut our losses. I'm not somebody
that's going to hold somebodyand make them mine like no,
people are not possessions. Wedon't own anyone. And so we have

(28:49):
to allow people that grace andspace to connect with people who
they feel connected to. Andthere's people that have come to
me how I haven't seen again.
It's because, like, we justdidn't connect in that way, or
they just weren't ready for whatI was offering. You know, and we
have to be gentle with that too.

Matthew Landis (29:07):
Yeah, I appreciate that. I love that you
said energy is the new currency,because I do think that the
world has gotten so noisy withour smartphones, sort of
bleeding us everywhere all thetime. It's just so much clutter
in our brains and in our heartsand in our souls, and when
someone comes to to us in ourstudios, that's a time to sort

(29:31):
of get off of the treadmill andreconnect to that sort of
energy, to ourselves and for theour client, that's their
opportunity to sort of reconnectand put the focus back on them,
and for us to help facilitatethat and guide that. And I think
that's incredible.

Juwan Deshawn (29:50):
Absolutely, because I do feel that we are
self care providers. We're thereto make sure that we are focused
on making people look and feeltheir best.

Matthew Landis (30:01):
What services do you offer in your studio?

Juwan Deshawn (30:04):
I offer when it comes to hair, like, it's so
funny, because I tell peoplethis a lot, like going to Beauty
School is expensive.

Matthew Landis (30:11):
This business is expensive. I tell people it is a
really expensive career tofollow. I hope, I hope people
understand that.

Juwan Deshawn (30:20):
So expensive! And so like, when I was in beauty
school, like I was like, intoeverything. I'm like, let me
learn. Let me learn. Let melearn. So when it comes to hair,
I do not hinder myself on notdoing anything. I pretty much do
everything when it comes tohair, like, I'm like, I spent so

(30:40):
much money to learn this, I wantto make sure that I have the
skill set to do this furtherdown. I'm not somebody that
wants to, again, put myself in abox or have just a niche and
just do that. That's just notme. That's not how I roll. I
want to be able to be, you know,utilized for anybody who needs
it? Because, like, there'speople out there who are still

(31:03):
struggling, trying to findsomebody to do a service that
people just aren't comfortableor willing to do, and no shade
to them. But for me, I'm like,Hey, I'm your person. I got you.
I can do that. Yes, yes, I'mwilling to do that. But of
course, we have consultations tomake sure that people are the
right fit for that. You know,that's the smart thing. So when

(31:24):
it comes to hair, baby, I do itall. It's it's done. My favorite
thing to do when it comes tohair is haircuts, because it's
that, that type of feeling thatputs me in a trance. I don't
know if you ever seen the moviesoul. It's a Disney movie soul.
It's about like that trans statewhen you're doing something so
good, it puts you in thatmeditative state. That's what

(31:47):
hair cutting is to me, becausethere's a precision to it. You
have to be laser focused. Youhave to make sure you are like
in the zone when you're cuttinghair, because, like, when you
cut hair, you can make mistakes,you know, and so that's my,
that's my that's my zone, that'smy little sweet spot I love.

Matthew Landis (32:05):
I always tell people doing hair is a bit like
conducting a symphony, becauseyou are creating something
musical and magical andartistic. But there is also math
involved. There's expectationinvolved, there's emotion,
there's psychology, there'sphysicality. It is a full body,
full spirit thing, yes, and tostand there and do that, you

(32:29):
have to be able to think and doleft right brain, all of that
all at the same time. I thinksometimes people that I meet
kind of minimize it to cuttinghair, I'm like, Oh, it is so
much more than that.

Juwan Deshawn (32:43):
Yes, oh yes. It's a big book. When it comes to my
spiritual services, I offer alot. The main thing that I try
to focus on with people who arelike coming into their spiritual
awakening and wanting to getinto their spiritual purpose.
The first thing that I reallytry to guide them towards is,

(33:05):
like, numerology and colormagic. Those are my two things
that I really like, am, like, soinvested in when you're first,
like, trying to delve into thatbecause, like, it's something
that is only done once, andthen, like, I've given you the
tools and you It's in your handsafter that, right? And
numerology is basically justlike your numbers that are

(33:29):
designed to you from your birth,based off of your day of birth
and based off the name that youhave chosen to go by in this
world, all of that encompasseslike numbers that help you and
guide you along your journeys,numbers that you may see out in
the world, numbers that you maylike come into contact with.
Like I said, I'm a life pathnumber three, and so in order

(33:51):
for me to like be at imagestudios, I wanted a suite that
was a number three. Because ifmy life path number is a three,
then my suite number is a three.
That means that that energy isworking for me and not against
me. And then those numbers havecolors that are associated with
each number, and those colorsare the colors that help attract

(34:12):
the things that you need in yourlife. So being a light path
number three, the colorassociated is three is yellow.
Yellow is always around me, asyou can see, like listeners,
yellow walls, yellow drawers,yellow sweater, yes, yellow is
something that will always bearound me. I love the color. I

(34:32):
utilize numerology and colormagic as, like, the first step
because, like, it's just likeyour blueprint on, like your
purpose and how to live it out,and that's given to you, and
it's only done once, and thenafter that, it's in your hands
to either take it on and allowthe world to influence you with
color and numbers, or, you knownot. And then the other services

(34:55):
I do are Tarot services. So I doregular Tarot services, couple
tarot readings, inner childtarot readings. And then I do,
like psychic prediction readingsfor 369, and 12 months. Some
people like to look far ahead.
Be like, what's happening thisyear for me. And I'm like,

(35:16):
perfect. Let's look into it. Andso it gives you, like, an
overview of, like, what toexpect for those months that are
coming up and some challengesand things that you may need to
be aware of. Tarot is somethingthat helps you understand your
intuition. It helps reconnectyou with your intuition. It's
not something that's going toliterally predict your life,

(35:38):
like from point A to point Z.
It's not going to predicteverything. It's going to give
you insights on things that youalready know to be true about
yourself but you have justforgotten. And so I use Tarot as
a tool to help you reconnectwith what you already know to be
true. That's what Tarot does.

Matthew Landis (35:55):
I like that perspective, because I have to
say, it's always sort of scaredme a little bit, because I think
sometimes I believe in selffulfilling prophecies too. So,
you know, I I would feel verycomfortable seeing you, but
sometimes I'm like, I'm a littlebit scared because I don't want
seeds planted in my brain thatdon't belong there.

Juwan Deshawn (36:14):
Absolutely. And like, honestly, a lot of people
are in your shoes, and you know,it all just comes about with,
like, what we have beenconditioned to understand and
think about, like having yourmind open or having a different
perspective into seeingsomething understanding that
Tarot isn't set in stone. Youhave the ability to change it

(36:38):
based off of your own actions.
So like you said, selffulfilling prophecies, right?
That you believe in that'spretty much what Tarot can be
for you. If it's something thatyou're seeing, you're like,
actually that energy I don'tlike. You have the ability to
change that based off how youdecide to show up when that
happened. And so it's nothingthat is ever set in stone, you

(36:59):
still have the power to set thedirection of your course and
your path. Yeah? Because we livein what free will, we live in
choice. We have those optionsfor us to choose for ourselves
and to live, live free. Yeah.
Now, do you offer these inperson exclusively, or do you do

(37:22):
this online as well? I do both.
So I do in person and I also dovirtual definitely.

Matthew Landis (37:29):
So how would somebody make an appointment
with you? Because I'm like,Okay, I'm going to make an
appointment.

Juwan Deshawn (37:35):
I am putting a link back up on my Instagram
because they had to reconstructit. So I'm re putting my link
back up so that you're able todefinitely get that. But would
you let our listeners know whatyour Instagram handle is? Yes,
my instagram handle is the JuwanDeshawn. That's@thejuwandeshawn.

Matthew Landis (38:04):
Okay, I'm going to ask you some other questions
real quick. It sounds likeyou're having fun in what
everything that you do, butbesides your businesses and
besides what you do in yourstudio, what other things do you
do for fun? What other thingsbring you joy and happiness in
your life?

Juwan Deshawn (38:23):
I love to dance like dancing is something that,
like I just, I just like my bodymoving when my body is just like
being able to just move andabout and Dance and shake and do
whatever Jive rate, you know,all of that, like that, just
like fills my cup. Like it just,it doesn't even have to be,
like, at like, a party or anevent. I can just be in the

(38:46):
living room, just like, youknow, moving and just feeling
like I'm creating something,because, like, I've seen it in,
you know, my regression. So I'mlike, I wonder, if I do my body
like this, what am I creating?
No, it's just like that energy.
Um, I also am a roller skater.
Like roller skating. I haveskates. I've been skating since
I was like 11 years old, onlike, you know, the regular

(39:09):
roller skates, not blades. I'mnot a roller blader, but roller
skater. I like the quads. Thoseare, those are my favorites. So
I love to go out and skate. I'ma big audible person. I love
listening to Audible books. Ilove listening to Audible books.

Matthew Landis (39:24):
Give us a few recommends.

Juwan Deshawn (39:26):
Oh my gosh. Okay, so, like, I'm very into queer
novels, for sure. Obviously, oneof the titles is Off Base. It's
like a military like, you know,soiree, somebody who's like,
secretly, like, in the closet inthe military, and doesn't want
to be found out. And he meetsthis wonderful person that the

(39:47):
like, kind of like, has thisthing for, but it's like, I
don't want to have this thingfor this person, but I do so
it's like, really good. It's oneof those. Another one is As I
Am. l like that one is literallylike my favorite, because it
goes into this person's life whohas dealt with a lot of trauma

(40:07):
growing up, especially with hisfamily, he finds somebody else
who's also had, like, somestruggles in their life, not
with family, but just hadstruggles in general. And like,
they find each other in like, atfirst they don't want to meet
because they're very PTSDissues, and so it's just like, I
know it just touches my heart,because I'm like, Oh man, trauma

(40:31):
is real, and I feel like areally good audible book has a
really good narrator, and thenarrator for as I am series. His
name is Tyler Stevens, and hisvoice is amazing.

Matthew Landis (40:45):
Oh, yeah, the narrator can make or break an
audiobook.

Juwan Deshawn (40:48):
Yeah, sure, absolutely, yeah.

Matthew Landis (40:51):
What advice would you have for our listeners
in being more authentic in theirbusinesses?

Juwan Deshawn (40:57):
I love this question so much, and then,
like, almost brings a tear to myeyes, because, like, I've always
wanted to, like, be aspokesperson, spokesperson for
people. The number one advicethat I would give somebody about
being more authentic is reallyseparating yourself from the

(41:18):
noise, because there's so muchprojection out here in the world
of like what you're supposed tolook like, how you're supposed
to sound, where you're supposedto be, at your age, and the
things that you're supposed tohave. And when we have so much
of that noise being projected atus, we go inward and we look at

(41:38):
ourselves and we we feel badabout who we are, how we sound,
what we look like, what we don'thave, and then we internalize
all of this, like hurt, pain andaggression that's been projected
on us, but it's not really ours.
It's something that has justbeen projected onto us to make
us feel bad about ourselves. Andso I would say, remove yourself

(42:01):
from the noise and literally sitwith yourself and think about
all of the ways in which you arewonderful, all the ways in which
you have shown up, all the waysin which you have done so much
for other people and thegoodness inside of yourself. And
try to figure out, like, howdoes that relate to where you

(42:23):
want to go? And think about yourend goal, right? What is your
end goal? I'm not saying go toyour end goal. Think about your
end goal. And when you have anend goal in mind, that's it. You
already know you're going to getthere. There's no question about
it, you're going to get to thatend goal, but then you have to

(42:43):
allow yourself to enjoy thejourney to get there, which
means that you're going to haveups, you're going to have downs,
you're going to have potholes,rainy storms, but you're also
going to have rainbows, you'realso going to have sunflowers,
and you're also going to haveall the things that are meant
for you, but you have topersevere, and you have to keep

(43:05):
going, and you have to make surethat you are the loudest one in
the room. So what does the roadahead look like for you? Oh,
that is so good. That's a reallygood question, because, like,
the road is still being paved.

(43:25):
You know, there's that end goalin mind, but like, I am seeing,
like there's moments in lifewhere, like, I want to detour, I
don't want to detour, let's,let's, let's go a detour. So
I've been doing a lot ofdetouring right now in this
stage of my life and findingother passions and other things
that I want to explore, see anddo before that end goal actually

(43:50):
comes. So again, like, I'menjoying the journey, but like,
right now I'm like, hey, it'stime to detour. Let's take a
different route. Let's findsomething new to do. So that's
what it looks like for me rightnow, enjoying the detours.

Matthew Landis (44:04):
That is beautiful and Juwan, I am so
grateful that we got to havethis time together. I am so
thankful that I got to meet you,and I am looking forward to
talking more with you in thefuture, because it's just been
delightful.

Juwan Deshawn (44:20):
Oh, oh, thank you so so much. That makes me feel
so good. I've been like sweatingbullets here, but I've had such
a good time being on here. Likethis is great. What you are
doing is really wonderful. And Ifeel like it's needed. This is
needed for people like us,inside and out, to be able to,

(44:41):
you know, showcase ourselves,and be able to, like, help
somebody out there, listening,feel something, and know that
you're not alone. So thank you.

Matthew Landis (44:52):
Thank you so much for joining me on this
episode of The VIP Suite. I'mMatthew Landis, and I hope you
found the insights andinspiration shared today truly
valuable for your journey as aSalon Suite entrepreneur and
independent beauty, health orwellness professional, don't
forget to follow us on Instagram@imagestudios360 and if you
enjoyed this episode, don'tforget to subscribe to the VIP

(45:13):
Suite on your favorite podcastplatform, so you never miss an
opportunity to connect with ourvibrant community and to
discover more incredible storiesand strategies. We love hearing
from our listeners. If you haveany questions, topics,
suggestions, or want to shareyour own success story, feel
free to reach out to me atmatthew@imagestudios360.com.
Remember, dear listener, you arethe heartbeat of the beauty,

(45:34):
health and wellness industry.
Your dedication and passion makethe world a better place. One
client at a time, we'll be backwith more engaging and inspiring
conversations in our nextepisode. Until then, take care.
Stay inspired and continue tocreate your own VIP Suite. For
more information about becominga part of the image studios
luxury Salon Suite community,visit our website at
imagestudios360.com
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