The Virtual CEO

Calling out every founder who's convinced they have a sales problem…

But haven’t looked at a spreadsheet since 2019. 👀

You don’t have a strategy issue.

You’ve got a story issue.

(And probably a Jimmy issue too, let’s be honest.)

Data won’t sugarcoat it.

But it will show you where the money’s leaking so you can plug it.

Open the damn dashboard, babe 💅

Work with Amy & the team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedva.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

POV: You fired your VA because “AI can do it faster”...
And now you’re the AI’s PA.

You're drowning in drafts, babysitting prompts, and calling it productivity, when really, you’ve just automated yourself into a full-time admin job.

AI was meant to free founders, not trap you in shinier to-dos.

You don’t need to work harder.
You need someone who can take the chainsaw off your hands.

Work with Amy & the tea...

For anyone who’s ever sat through a 3-hour Monday meeting that could’ve been a 2-line Slack message…

I see you. I salute you. I’m setting you free. 😌

Some meetings aren’t work. They’re what happens instead of work.

Only 5 meetings deserve to exist, and I said what I said.

Work with Amy & the team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedva.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💼

Connect on LinkedIn:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/amywallinceo/⁠⁠⁠⁠⁠⁠⁠⁠ ⁠📬

Got qu...

You think people quit over money and hours.

It’s resentment. Built quietly. Ignored repeatedly. Until it explodes.

This episode will make you rethink everything you think you know about why good people leave. 

Work with Amy & the team: ⁠⁠⁠⁠⁠⁠⁠⁠www.linkedva.com⁠⁠⁠⁠⁠⁠⁠⁠ 💼

Connect on LinkedIn:  ⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/amywallinceo/⁠⁠⁠⁠⁠⁠⁠ ⁠📬

Got questions? ⁠⁠⁠⁠⁠⁠⁠amy.wallin@linkedva.com⁠⁠⁠⁠⁠⁠⁠ 📩

New episodes every...

Too many businesses get excited about "efficiency" and forget about experience.

You can streamline without losing soul.

You can automate without sounding like a chatbot.

You can be tech-savvy and deeply human.

Catch the full convo with Val Coin from Via Tech, it’s the operational truth bomb you didn’t know you needed.

Work with Amy & the team: ⁠⁠⁠⁠⁠⁠⁠www.linkedva.com⁠⁠⁠⁠⁠⁠⁠ 💼

Connect on LinkedIn:  ⁠⁠⁠⁠⁠⁠⁠www.linked...

For anyone who thought “scaling” meant sipping cocktails while the money rolls in… surprise babe 🍸💸

Turns out it’s mostly:

• Forgetting invoices

• Forgetting names

• Forgetting how to breathe

Growth sounds sexy until your brain breaks and your inbox is on fire 🔥

But there is a way to survive the chaos, and Amy’s giving you the parachute mid-fall. Buckle up!

Work with Amy & the team: ⁠⁠⁠⁠⁠⁠www.linkedva.com⁠⁠⁠⁠⁠⁠ 💼

Co...

If you’ve ever felt like business mistakes are eating you alive…

Like you’ve wasted money on the wrong tools, kept the wrong people too long, or chased “growth” that only drained you…

You’re not alone.

We all pay the stupid tax at some point, the difference is whether we keep quiet about it or learn out loud.

Consider this episode a tax rebate in the form of my mistakes.

Work with Amy & the team: ⁠⁠⁠⁠⁠www.linkedva.co...

Staff retention isn’t the flex you think it is. 😬

Loyalty is cute until it turns into stagnation.

Innovation? Choked.

New ideas? Ghosted.

You? Fighting to change anything without a 3-week debate and a spreadsheet.

Don’t let high retention fool you, sometimes it’s just golden handcuffs in disguise 💅

New blood = fresh brains = better business.

Work with Amy & the team: ⁠⁠⁠⁠www.linkedva.com⁠⁠⁠⁠ 💼

Connect on LinkedIn:...

What happens when your golden goose quits?

You cry. Then you realise your whole biz was actually powered by duct tape, vibes, and one overworked legend.

This episode of The Virtual CEO spills the tea on what really happens when someone becomes the system instead of supporting it.

If the thought of one resignation sends shivers down your spine… this one’s for you.

SOPs. Mindset shifts. And the uncomfortable truth your fu...

For the CEOs who hear “we have a culture problem” and immediately want to throw a pizza party 🍕
Same.

I love a quick fix — until it’s costing me $$$ and making the problem worse.

Now? I’m in my chunky sauce era: asking dumber questions, getting messier answers, and actually solving the real problem.

Because nothing’s sexier than a CEO who diagnoses before they prescribes.
Save this for your next “emergency” meeting.

...

Being “nice” is costing you more than you think.Let’s be real: if you’re lying awake at night wondering if you were too harsh for asking someone to do their actual job—this one’s for you.

Time to put on your big boss boots and get honest about what leadership really requires.

Work with Amy & the team: ⁠⁠www.linkedva.com⁠⁠ 💼

Connect on LinkedIn:  ⁠⁠www.linkedin.com/in/amywallinceo/⁠ ⁠📬

Got questions? ⁠amy.wallin@linkedva.c...

You swear you said it. You know you assigned it. So why does your team keep acting like it’s the first time they’ve heard it?

Here’s the truth: if things are slipping through the cracks, it’s probably not because your team is lazy—it’s because your delegation is unclear, undocumented, or vanished into the chaos of your multitasking brain.

It’s not about micromanaging. It’s about managing.

And if your team keeps fumbling th...

Let’s set the record straight: “virtual assistant” is the most misunderstood label in modern hiring. No, it’s not just a Canva-post scheduler or some vague admin in the cloud. And if you still think offshoring is just a cheap Plan B, I’ve got news for you — you’re already behind.

If you’ve been stuck in hiring hell or feel like “there’s no good people out there,” this one's for you.
Spoiler: they exist. They just might no...

Is AI Replacing Your Team… or Just Making Them Stronger? 🧠⚡

Let’s talk about it. If you’ve ever wondered, “Should I still be hiring humans now that GPT can write like me, think like me, and never calls in sick?”—this episode is for you.

Spoiler: You don’t need a $100K tech bro. You need one smart generalist who knows how to use the tools.

Work with Amy & the team: www.linkedva.com 💼

Connect on LinkedIn:  www.linkedin....

You have a gut feeling it’s time to let them go, but you’re hesitating. Is it really them? Or have you failed them? Before you fire someone, you need to audit yourself. In this episode, we cover the three essential checks:

1. Attitude (are they coachable or a vibe killer?),

2. Expectations (have you actually been clear?), and

3. Training (did you set them up for success or failure?).

This is how you separate a bad fit from a le...

If you're waiting for your business to be perfectly systemised before you hire, you'll be waiting forever. The best people to build your SOPs are the newbies who don't take your "common sense" for granted. Stop being the bottleneck. Record a quick video, hand over the task, and let them help you build the manual. This is how you get out of your own way.

Work with Amy & the team: ⁠⁠www.linkedva.com⁠⁠ 💼

C...

Let's be honest: you're probably shit at giving feedback. You hate conflict, you don't want to hurt feelings, and you're too tired for the drama. But here's the reality: if you want a team that raises the bar, you have to grow a backbone. Your silence is more damaging than a direct conversation ever could be. In this episode, learn the "Good, Missed, Better" framework to give feedback that's clear,...

Your team wants to do great work, but they aren't mind readers. If you're getting half-baked results, it's because you gave a task, not a target. Vague instructions lead to vague outcomes. If you want to scale, you have to stop hoping and start defining. This is how you teach your team what "good" looks like so you can stop being the final checkpoint and start being the CEO.

Work with Amy & the team...

Let's get one thing straight: if you're overwhelmed, burnt out, and constantly stretched too thin, you are not broken. You are just trying to control things that were never yours to hold. Overwhelm isn't a workload problem; it's a boundaries problem, fueled by perfectionism and fear. You’ve become the safety net for your business, but that’s not leadership—it’s martyrdom. In this episode, learn the three boundaries ...