The Virtual CEO
Amy Wallin and Rhys Knight talk about creating a business that gives you freedom from stress, time constraints and location restrictions. Amy is an advocate for a results-based working environment and the four-day workweek.
Episodes
You have a gut feeling it’s time to let them go, but you’re hesitating. Is it really them? Or have you failed them? Before you fire someone, you need to audit yourself. In this episode, we cover the three essential checks:
1. Attitude (are they coachable or a vibe killer?),
2. Expectations (have you actually been clear?), and
3. Training (did you set them up for success or failure?).
This is how you separate a bad fit from a le...
If you're waiting for your business to be perfectly systemised before you hire, you'll be waiting forever. The best people to build your SOPs are the newbies who don't take your "common sense" for granted. Stop being the bottleneck. Record a quick video, hand over the task, and let them help you build the manual. This is how you get out of your own way.
Work with Amy & the team: www.linkedva.com 💼
Let's be honest: you're probably shit at giving feedback. You hate conflict, you don't want to hurt feelings, and you're too tired for the drama. But here's the reality: if you want a team that raises the bar, you have to grow a backbone. Your silence is more damaging than a direct conversation ever could be. In this episode, learn the "Good, Missed, Better" framework to give feedback that's clear,...
Your team wants to do great work, but they aren't mind readers. If you're getting half-baked results, it's because you gave a task, not a target. Vague instructions lead to vague outcomes. If you want to scale, you have to stop hoping and start defining. This is how you teach your team what "good" looks like so you can stop being the final checkpoint and start being the CEO.
Let's get one thing straight: if you're overwhelmed, burnt out, and constantly stretched too thin, you are not broken. You are just trying to control things that were never yours to hold. Overwhelm isn't a workload problem; it's a boundaries problem, fueled by perfectionism and fear. You’ve become the safety net for your business, but that’s not leadership—it’s martyrdom. In this episode, learn the three boundaries ...
If you're a founder telling yourself, "it's faster if I do it myself," you're not just wrong—you're killing your own growth. You don't need another specialist or someone to do one thing perfectly. You need someone who can translate your chaos, manage YOU, and free you from the tasks that are slowing you down. Your first hire isn't about fixing a single problem; it's about fixing your biggest bo...
In this episode of The Virtual CEO, we’re unpacking one of the biggest reasons your team keeps underperforming — and spoiler: it’s not because they’re lazy or incompetent.
If you’ve ever hired someone who looked great on paper but couldn’t deliver… this one’s for you.
Amy breaks down her E.E.E. framework — Expectations, Enablement, Evaluation — and shows you exactly how to create systems that set your team up to win.
You’l...
Hiring more people won’t fix chaos — it just makes the chaos more expensive. In this episode, Rhys and Amy dismantle the myth that a new assistant or team member can solve deep operational problems. They explore what happens when founders scale dysfunction, why systems must come first, and how to delegate without dumping. This one’s for every CEO who thinks they need more staff… when what they really need is structure.
Why your ...
Struggling to delegate without everything falling apart? This episode is for the high-achievers, perfectionists, and recovering control freaks trying to scale without sacrificing quality. Amy unpacks how to design systems that maintain your standards without burning out your team—or yourself. We talk letting go, leading smarter, and the difference between micromanagement and meaningful oversight.
👀 You don’t need to lower the b...
Your to-do list is lying to you. In this episode, Amy and Rhys expose the fake work that’s draining your time, burning out your team, and keeping you from real growth. From performative busyness to pointless meetings, this one’s a wake-up call wrapped in jokes. If you want your hours back—start here.
In this episode of The Virtual CEO, Amy breaks down why so many Virtual Assistants are still avoiding AI—and what that’s costing your business. From fear of redundancy to lack of training, we explore the hidden blockers, and more importantly, how to fix them. Whether you’re already using AI or just starting to explore it, this is the wake-up call for business owners who want smarter support.
If you’re spending your day on $20 tasks, you’re not being helpful—you’re holding your business back. In this episode, Amy breaks down why doing it all yourself isn’t noble, it’s expensive. We explore the mindset traps that keep founders stuck in low-leverage work, the hidden cost of “being useful,” and how to reclaim your role as a strategic leader.
Whether you’re a business owner, team lead, or someone who’s stuck in the busywork ...
Most delegation advice sucks. It’s either vague (“just outsource it!”) or built for people with more time than tasks. In this episode, Amy breaks down her philosophy of Delegation by Design—a strategic, outcome-focused approach to letting go of the work that’s holding you back.
You’ll learn why most business owners get delegation wrong, what it actually means to delegate without micromanaging, and how to build a support system that ...
In this conversation, Rhys Knight and Amy Wallin explore the evolving work ethic across generations, particularly focusing on the attitudes of Gen Z towards work and loyalty to companies. They discuss how the new economic realities and the availability of information are challenging narratives about hard work and promotion. The conversation also delves into the changing landscape of marketing, especially how brands must adapt to en...
In this episode, Rhys Knight and Amy discuss the significant rise of female entrepreneurs in Australia, the transformative power of TikTok for small businesses, and the fascinating world of niche businesses that are thriving in unexpected ways.
They explore the reasons behind the surge in women-led businesses, the unique challenges they face, and how TikTok is reshaping marketing strategies. Additionally, they delve into the succes...
The great return is here! Aussie businesses are bringing workers back to the office—but is it actually making anyone more productive? In this episode of The Virtual CEO, we break down the return-to-office mandates sweeping the country, the real reason behind corporate layoffs, and whether AI is helping or just hyped up.
👀 Inside this episode:
🔹 Why Woolworths, Coles, and NAB are forcing employees back in.
🔹 The rise of “task m...
Is work-life balance a real thing, or just another business myth? In this episode of The Virtual CEO, Amy and Rhys dive deep into what balance actually looks like for business owners. They’re cutting through the noise on hustle culture, setting real boundaries, and why traditional work structures are outdated. Plus, Amy shares her take on flexible working, the four-day workweek, and how business owners can finally stop drowning in ...
In this episode of the Virtual CEO podcast, hosts Rhys Knight and Amy Wallin delve into the critical topic of delegation in business. They explore why many CEOs struggle with delegation, the importance of understanding team dynamics, and the balance between control and trust. The conversation highlights the dangers of micromanagement, the significance of purpose in work, and the need for a supportive company culture. They also disc...
In this episode of The Virtual CEO, hosts Rhys Knight and Amy Wallin discuss the transformative impact of AI on business. They explore the balance between leveraging AI for efficiency and maintaining human creativity, the potential job displacement due to AI, and the importance of adapting to new technologies. The conversation also covers practical AI tools for business owners, common myths surrounding AI, and the necessity for ind...
In this episode of the Virtual CEO podcast, Rhys and Amy discuss the critical aspects of training and managing virtual assistants (VAs). They explore common pitfalls business owners face when working with VAs, the importance of clear expectations, effective onboarding, and the need for self-awareness in leadership. The conversation emphasizes the value of VAs, the significance of constructive feedback, and strategies for improving ...
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