The Virtual CEO

Are you trying to hire your way out of a problem you haven't even identified yet?

I have one question I ask on every single sales call, and it cuts through the bullshit fast.

"What is going on in your business right now that is making you consider getting a VA?"

You'd be surprised how many people can't answer it.

In this episode, I'm calling out the mistake I see most often, business owners try...

Every week I'm in rooms with business owners pitching models, pivoting their offers, and reinventing their structures, and a lot of them are making the same fundamental mistakes.

Before you redesign your offer, pivot your niche, or launch something new, there are three questions you need to be able to answer. And most people skip all of them.

In this episode I'm breaking down the pricing trap that keeps service busine...

Everyone told you pessimists are a problem. They're actually your secret weapon.

I've spent years collecting optimists in my life. I love them, I really do. 

But in business? Some of the most valuable people I've ever worked with were the ones everyone else wanted to shut down in meetings.

In this episode of The Virtual CEO, I'm breaking down why pessimists, or "realists," if they're feeling s...

I sat down with KT, co-founder of KX2 Management Group, and honestly? I went completely off script because I just couldn't stop asking questions.

35+ years in business, a radar for reading people, and zero tolerance for ego in the room. KT is the kind of person who walks into a meeting and already knows who's going to be in the "resistance club" before anyone opens their mouth.

We talked about everything fro...

You can bring in all the shiny new clients you want. But if you're pouring them into a leaky bucket, they're ending up on the floor anyway.

In this episode, Amy gets brutally honest about the only 3 reasons clients leave that are actually within your control: your product isn't delivering on its promise, your competitors are doing it better, or your clients just don't feel valued.

No fluff.

Just an honest diagn...

If you’re tired of mentoring people who say they want more…but stay stuck, stay vague, and stay comfortable in the same patterns.

It might be time to stop confusing support with responsibility.

The best mentors don’t just cheer people on. They tell the truth.

Even when it stings.

Real mentorship asks for honesty, discernment, and the guts to call someone forward.

Not everyone is meant to mentor.

And that’s okay.

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Want a VA who a...

This one’s for the people who black out the second the Zoom light turns on

Because somehow you’re funny, sharp, and normal… until there’s a recording.

Then it’s bad posture, weird hand stuff, and a full-body identity crisis.

Personally? I don’t trust “natural confidence” that’s never been stress-tested.

We do reps. We review the cringe. We get better.

Turns out confidence is built, not bestowed.

Save this for your next on-cam...

Founders who think “just pay them more” is the only move… watch this

The big dogs can casually toss +$20k and act like it’s loose change. Must be nice.

My standard? I’m not building a business where the “perk” is burnout + meetings about meetings.

The cheat code: time respect, less noise, real flexibility.

Pay isn’t the only flex.
Save this for the next time someone gets poached.

🔗 The 5 meetings you actually nee...

If you’re tired of waking up and instantly resenting the thing you built…

If “freedom” became a cage, and your passion got buried under admin, clients, and constant pressure…

It doesn’t mean you failed.

It usually means you outgrew the way you’re running it.

More money won’t fix a business that steals your freedom.

But changing the rules might.

Simplify.

Delegate the parts you hate.

Clock off like your life matters (because it ...

If you’ve ever wished you could go back 5–10 years and “do it properly”…

without the expensive lessons, the sleepless nights, the team drama, the time-wasting tasks…

Same.

But here’s the truth: you didn’t “waste” those years, you earned the clarity you have now.

And you don’t need a time machine. You just need to start leading like the version of you who finally gets it.

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Want a VA who actually makes your bu...

If you’re tired of starting over every time it gets hard…

Of telling yourself “it’s just the market,”

Of secretly wondering why it works for everyone else but not you…

It might not be strategy.

I’ve watched founders shift one mindset.

Through the cringe.

Through the quiet months.

Through the discomfort.

And that tiny shift?

It changes everything.

You’re not behind.

You just might need to think differently.

Save this befor...

If you’re tired of being underestimated before you even speak,

Of shrinking your tone to keep the room comfortable,

Of over-explaining just to earn basic respect…

This is your reminder: you don’t need to be louder.

You need to be anchored.

Drop the customer service voice.

Say the thing. Pause.

Ask the question. Hold your ground.

You belong in the room. Act like it.

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Want a VA who actually makes your business run...

If you’re tired of setting goals that feel like pressure instead of possibility...

Of carrying last year’s burnout into this year’s blank page...

Of feeling like you’re fighting your way through business...

It might be time to lead differently.

More imperfect action.

More connection.

More softness.

This year, we’re building success that feels good to live in.

Not just to look at.

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Want a VA who actually makes your busin...

POV: You’ve been “diagnosed” with ADHD by TikTok and now think Google Calendar is ableist...

I get it. Your brain is chaotic.

Same here, bestie.

But if your business is allergic to structure, no one’s gonna trust you with theirs.

Creative chaos is cute until it starts costing people time, money, and sanity.

Be neurodivergent AND functional.

That’s the real flex. 💙

Work with Amy & the team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.link...

If you’re tired of doing it all alone…
Of living in a cycle of burnout → recovery → burnout again,
Of knowing you need help, but getting stuck in the "what ifs".

It might be time for something softer.

A good VA doesn’t just take work off your plate, they give you back your clarity, your weekends, and your spark. ✨

You don’t need to earn rest. You just need support.

Work with Amy & the team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Your 7-year-old self might be running your business.

And tbh… they’re doing a terrible job.

If you avoid conflict, hoard tasks, disappear under pressure or cry when someone moves a comma, that’s not “just how you are".

That’s childhood drama dressed up in a CEO blazer.

We’ve ALL been there. We just don’t all stay there.

Bookmark this before your coping mechanisms log into Slack.

Work with Amy & the team: ⁠⁠⁠⁠⁠⁠⁠⁠...

Hiring a VA is cute until they quit after 3 weeks.
No shade, but if everyone keeps leaving… maybe it’s not them.

Onboarding isn’t vibes and hope, it’s structure, clarity, and actual expectations (not just “use your common sense”)

We’re done overcomplicating it.
The W.E.L.C.O.M.E. framework is here and it’s giving retention, not regret.

Hit play if your hiring era needs a glow up!

Work with Amy & the team: ⁠⁠⁠⁠...

If you’ve been hiding behind “authenticity”…
Avoiding the camera, the offers, the growth, because you’re scared of being seen trying...
It might be time to call it what it is: fear, not truth.

The founders who feel most “real” online?
They’re not raw. They’re practiced.
And they got there by posting badly first.

You don’t need to feel ready.
You just need to start. 

Work with Amy & the team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Before you fire your sales team… check your systems.

So many founders blame their reps when it’s really their infrastructure that’s falling apart. If your sales process isn’t airtight, even your best performer will flop.

Start here 👇

✅ Do leads come from a proper marketing system, or random spreadsheets?

✅ Is there a real script, or just vibes and voice notes?

✅ Can someone draw your prospect journey, or is it all in your head?

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