The Virtual CMO

The Virtual CMO

The Virtual CMO (Chief Marketing Officer) podcast is designed for marketing professionals at SMB's (small and midsize companies) who are looking for strategies to grow their businesses. Hosted by Eric Dickmann, Founder of The Five Echelon Group, we focus on what it takes to build an overall strategy and how to execute successful marketing plans. The show features interviews with marketers and industry veterans who share their real-world experiences in running campaigns. We discuss marketing automation tools and talk to the vendors about how their tools can improve marketing effectiveness. We talk with freelancers and agencies to learn how their services can help scale your team. And, we highlight real-world examples of marketing done right...and wrong. Join us each week for this lively conversation about marketing strategy.... Show More

Episodes

The sky is falling! Watching the news every day makes it seem that way. There is no shortage of bad news for us individually, for our businesses, and the economy. The pandemic of the Novel Coronavirus (COVID-19) has presented government and business leaders with an unprecedented challenge of saving lives and the economy at the same time. It's not an easy task, and history will judge how successful they were, but for small and m...







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    Mark as Played

    On this "Marketing Monday" episode of The Virtual CMO podcast, join host Eric Dickmann as we launch the second of our eight-part series on common Marketing Mistakes for small and midsize businesses. In this episode, we discuss common mistakes with social media marketing. With so many users on social media platforms, businesses have an incredible opportunity to increase brand awareness and engagement if they can avoid these ...




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    Mark as Played

    On this "Marketing Monday" episode of The Virtual CMO podcast, join host Eric Dickmann as we launch the first of our eight-part series on common Marketing Mistakes for small and midsize businesses. In this episode, we discuss the importance of creating a brand story to build connections. Two coffee shops are used as examples to show the power of compelling brand stories and how it can create a compelling atmosphere that mor...


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    Mark as Played
    February 19, 2020 12 min

    In this episode of The Virtual CMO podcast, your host Eric Dickmann discusses ghosting in business. While the news is filled with stories about the Coronavirus epidemic, Eric argues there's another epidemic infecting our professional lives, the unhealthy habit of ghosting in business.

  • The customer who goes missing
  • RFP's falling into the void
  • Bosses scared of conflict
  • Chronic ghosting in recruiting and HR
  • Salespeople as frequent ...





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    Mark as Played
    February 10, 2020 14 min

    This is the launch of The Virtual CMO podcast with your host, Eric Dickmann, Founder of The Five Echelon Group, a marketing strategy consulting firm focused on small and midsized businesses. 

    In this episode, we discuss the concept behind a Virtual CMO and how it can impact your business. Topics will include:

  • Interviews with marketing leaders in small and midsize businesses
  • Marketing technology reviews and vendor interviews
  • Best of...m...




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