The Virtual CMO

The Virtual CMO

The Virtual CMO podcast offers weekly masterclass episodes for marketing professionals at small and midsized companies who are looking for strategies to grow their businesses. Hosted by Eric Dickmann, Founder / CMO of The Five Echelon Group, we focus on what it takes to build strategic marketing plans and execute successful campaigns. The podcast features interviews with marketers and industry veterans who share their real-world experiences in running marketing programs. We discuss marketing automation technology and talk to vendors about how their tools can improve marketing effectiveness. We talk with freelancers and agencies to learn how their services can help scale your team. And, we highlight real-world examples of marketing done right...and wrong. Join us each week for conversations with The Virtual CMO about marketing strategy.... Show More

Episodes

March 8, 2021 34 min
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In part 4 of our Masterclass Series on Building a Strategic Marketing Plan, host Eric Dickmann talks with Professor of Marketing and Author, Michael Solomon, about Building a Brand Story That Resonates with Your Ideal Customer.

Michael “wrote the book” on understanding consumers.  Literally. Hundreds of thousands of business students have learned about Marketing from his books including "Consumer Behavior: Buying, Having and Bei...

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In part 3 of our Masterclass Series on "Building a Strategic Marketing Plan for Your Business," host Eric Dickmann talks with Kevin Mako, Founder and President of MAKO Design + Invent and host of The Product Startup podcast, about finding product-market fit and competitive differentiation for your products and services.

Kevin Mako is the Founder and President of MAKO Design + Invent, the pioneer firm for providing wo...

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In part 2 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann interviews Tim Fitzpatrick, President of Rialto Marketing, about how to identify your target market and build an ideal customer profile to help focus your strategic marketing activities.

Tim is an entrepreneur/business owner with expertise in marketing and business growth. He has 20+ years of entrepreneurial experienc...

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In part 1 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann discusses the process of creating a plan and the 15 steps required to maximise your campaign effectiveness while reducing spend on activites that don't produce the desired results.

Eric Dickmann is the Founder and CMO at The Five Echelon Group, a strategic marketing consulting service that specializes in fractional e...

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This week, Eric Dickmann interviews Jim Britt. Jim is the author of numerous best-selling books and programs. Some of his many titles include Rings of Truth, Do This. Get Rich-For Entrepreneurs, Do This. Get Rich! for Network Marketers, Unleashing Your Authentic Power, The Power of Letting Go, and Cracking the Rich Code. He is an internationally recognized business leader who is highly sought after as a keynote speaker for all audi...

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This week, Eric Dickmann interviews Jack Sweeney. Jack is the host and producer of CFO Thought Leader — a podcast featuring interviews of finance leaders who are driving change within their organizations. He is managing director of Middle-Market Executive, the leader in audio on-demand content for the middle-market C-suite.

With a background of more than 20 years in print and online journalism, Jack has written extensively about fi...

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This week, Eric Dickmann interviews Liam Carnahan. Liam is a content strategist, SEO expert, and writer. He owns Inkwell Content and helps subject matter experts develop search engine optimization driven content strategies to increase organic traffic and drive more leads. He's also the founder of Invisible Ink Editing, a fiction editing company for authors on the road to publication.

Liam currently lives on a beautiful lake in ...

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This week, Eric Dickmann interviews Jason Osborn. Jason, is a highly accomplished speaker, coach, and consultant in the fields of digital marketing and mindset. Jason established himself as a life coach, back in 2009 and built his online personal development business and within 18 months was making a full-time income form with clients in 13 countries worldwide. Following this success, he switched gears and became an online marketin...

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In this episode, host Eric Dickmann interviews Bryan Clayton. Bryan is the CEO and co-founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day. 

Before starting GreenPal, Bryan Clayton founded Peachtree Inc., one of the largest landsca...

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In this episode, host Eric Dickmann interviews Nick Capozzi. Having recruited, developed, and led sales teams across the globe for Fortune 500 companies, Nick Capozzi focuses on client’s sales messaging and framing them uniquely in their space.  A believer that how a company presents its offering is often the overlooked piece of the puzzle, he strives to create strategy, engagement, authenticity, and effective calls to action in al...

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In this episode, host Eric Dickmann interviews Oren Greenberg. Oren is a growth marketer, On-Demand CMO, and Founder / Chief Growth Officer of the Kurve Consultancy in London. He helps startups and corporate innovation projects scale using digital channels. He has written for leading marketing blogs and has been featured in the international press.

In this episode, Oren shares his thoughts on content marketing, growth strategies, an...

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In this episode, host Eric Dickmann interviews Jennifer Thornton. Jennifer has developed her expertise in Talent Strategy & Leadership Professional Development over her exciting 20+ year career as an HR Professional.

The rapid growth of her consulting firm, 304 Coaching, has been largely due to Jennifer’s unconventional approach to building innovative workforce development solutions for companies who are facing breakthrough ...

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In this episode, host Eric Dickmann interviews Dr. Mark Wade. From a brick-and-mortar business to an online multi-millionaire, Dr. Mark is an inspiring and entertaining speaker. Coming from the healthcare industry with two Doctorates, he created the American Posture Institute, which became an industry empire built on the strategy he created called the “One-Day Summit Formula.” 

After his first successful venture, Dr. Mark created th...

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In this episode, host Eric Dickmann interviews Andrea Fryrear. Andrea is the co-founder of AgileSherpas and a leading authority on optimizing customer acquisition and retention processes. She’s the author of two books on organizational agility, and an international speaker and trainer. 

Her newest book is entitled "Mastering Marketing Agility." In addition to working in the trenches with dozens of the world’s most innovative...

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In this episode, host Eric Dickmann interviews Stephen Olmon. Stephen is on a journey to build 50 companies by 2050. At the age of 30, he's currently about 20% of the way there. He often executes creative deal structures, is not control hungry, and pursues partners for each of his endeavors. His greatest skill is connecting the dots, whether that be people, companies, incentives, or partnerships.

Stephen also co-hosts the "B...

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In this episode, host Eric Dickmann interviews Stacy Sherman about Customer Experience (CX) design. Stacy’s journey with CX began in 2013 when, after a reorganization at Verizon, her Digital Marketing role expanded to increase customer satisfaction and brand advocacy. She helped introduce customer and employee feedback in website design, product development, market messaging, and related decisions to enable the brand to exceed cust...

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In this episode, host Eric Dickmann interviews Karla Singson. Karla is an entrepreneur and business coach who has built multiple businesses from the ground up since she started her career when she was just 19 years old. Now, in addition to running her multiple businesses,  she helps coach other business owners to grow their own businesses with practical advice and strategies to be profitable from day one.

Karla's ScaleWind is an...

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In this episode, host Eric Dickmann interviews Jeff Baker. Jeff is the CMO of Brafton and a passionate expert on SEO. He helps clients grow their website traffic and create compelling content to rank on Google. Jeff is a featured writer on SEO and has many useful articles on Moz. He is currently a digital nomad and travels the world with other passionate professionals.

Jeff is also a podcaster and hosts “Above the Fold”; where he ha...

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In this episode, host Eric Dickmann interviews Rob Ristagno. Rob is the Founder and CEO of the Sterling Woods Group and focuses his efforts on data analytics and marketing segmentation strategies to spur organic growth. He is passionate about the intersection of data science and sales & marketing leadership.

At the Sterling Woods Group, he and the team help clients reliably grow near-term sales by applying data science to build ...

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