How Bad Do You Want It?

 In this episode, I share a powerful lesson on momentum, perseverance, and visibility. You'll hear about a recent challenge I faced while pursuing a podcast opportunity and how it reinforced the importance of showing up—even when it’s uncomfortable. 

Find out what's happening in my world https://thevisibleceo.com/

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Episode Transcript

Crissy Conner (00:01):
One of the biggest mistakes that I have
ever made in my business isthinking I'm good. Like you get
to a place in your business andyou think that things are well,
things are going amazing, right?
And you think you can take astep back, and you think you can
slow down, and you think you canstop doing the consistent

(00:23):
actions and creating thatmomentum, because you feel like
the momentum is coming on itsown and the wheels are turning
on it on its own, and you don'tneed to push anything up a hill
anymore, one of the biggestmistakes. And so I want to tell
you today about something thathappened recently that just
reminded me that we get toalways decide how bad we want

(00:47):
something, and we get to decidewhat are we going to do to get
it. And so one of the goals thatI have this year is to have 24
oops podcast interviews. So 24podcast interviews. And in order
to do that, I get to put myselfout there. I get to make sure
that I am attracting those,those opportunities, right? So I

(01:09):
had an opportunity. I joinedthis like podcast program, and
like they give you leads forpodcasts, and they match you.
And then sometimes the the thepeople just reach out to you
because they want you. And sothis guy reached out to me, and
he said, Hey, I really want youto come on and talk about

(01:32):
visibility. And I think it wouldbe really great. I checked out
your YouTube. Keep that in mind.
I checked out your YouTube, andI love the way that you present
yourself. And I'm like, oh,okay, cool. Y'all, there was so
many hoops to go through forthis podcast that I almost gave

(01:55):
up because it was a lot offreaking work. And finally, when
I saw all this work, and I sawthe things that were going into
this, and I will tell youeverything, um, for example,
obviously, he reached out to me.
I was not guaranteed to get onthe podcast, to be a guest,
first of all, um, secondly, ithas to be like a TED Talk. It
has to be less than 20 minutes.

(02:17):
You have to present. It's goingto be in a lot like it's going
to be shown in like a liveconference, like online
conference, and then it will goto be in a podcast episode, and
it will go on the YouTubechannel. You have to watch all
these videos which they checkyour progress, and then you have
to take a quiz at the end. Thiswas like a lot of hoops, but I

(02:38):
said, right? I wanted theseepisodes, or these opportunities
24 to be on 24 podcast episodes.
And so the thing that was funnywas that for a moment, I
thought, like people reach outto me all the time to be on
their podcast. Why am I doingthis much work? And I thought to
myself, first of all, this isuncomfortable, like I just

(03:04):
submitted my video today, andthere's absolutely no guarantee,
there's no guarantee that I willget selected. They get about, I
think they said about 10,000entries a year, and they select
40 of them. 40 of them. Okay, soI go to check this podcast out

(03:25):
after I'm in pretty through,like through this process,
pretty much through thisprocess, and I see that I'm
going to forget the names. Ofcourse, Jasmine star. Is it
Jasmine star. I think it wasJasmine star was a guest
recently. I see Marie Forleo wasa guest recently, and I'm like,

(03:47):
Oh, this makes a lot more sensenow. Like, Holy freaking cow,
right? Like, holy cow, like,this is all worth it. It was all
worth it before I knew all ofthis. But it was like, Oh my
God. Like, this is a lot ofwork. And so we had to, so I had
to submit a form saying what mytalk was going to be about. He

(04:12):
and I were kind of talking inthe in the background, like,
this is what I was thinking. Youknow, do you want me to? Do you
want me to go like this route,or I can go another route, but I
really feel pulled to talk aboutthis. And he was like, No,
that's perfect. And so I workedon the talk, I worked on the
paragraph, and then that goes tothis committee. He has nothing
to do with it. They decide yesor no, they want to see your

(04:33):
video. And so I send all of thisin, and the committee says, yes,
we want you to submit a video.
So I literally

Unknown (04:43):
just submitted the video. I recorded the video.
Well, I started recording

Crissy Conner (04:49):
it once, and I stopped, because I was like, No,
I can do better. And the secondtake, which the first one wasn't
all the way through, it was likefive minutes in. But the second
take, I was like, This is it?
It. I'm not going to overthinkthis. I'm not going to sit here
and criticize myself. I'm notgoing to sit here and make this
perfect like I I poured my heartout into this video. Here's the
thing, if I don't, if it doesn'tget selected, it will totally go

(05:11):
on YouTube, because I think it'sreally, really good. I know it's
really good. Um, but what I'mtalking about in this video,
which I will share with you.
Some of it here is that weforget that visibility breeds
visibility, meaning, if you wantto speak on stages, if you want

(05:32):
to get more podcast interviews,if you want to be asked to
present, if you want to be askedto talk at certain events,
you've gotta put yourself outthere. You have your own stage
right now, and so you have tostand up and say, Okay, I'm
going to own the stage I havenow, social media, YouTube,
Tiktok, whatever that is. And Iknow by doing this consistently,

(05:55):
and pouring my soul and my allthe things that I want to serve
into my audience, into that freeplatform, that free stage, that
eventually people will ask me to

Unknown (06:05):
be on their stages. And it's true, it's this beautiful
thing. And so I want you to askyourself, do you

Crissy Conner (06:17):
want to be on the stage? Do you want to increase
your visibility? And if so,increase it. Now you have
everything you need. You have aphone, you have the sunlight or
some daylight, light bulbs likeI use. You have something to
say, and even if you don't havean audience or the audience that

(06:39):
you desire, now, speak to yourreach. Don't speak to the
followers that you have. Now,speak to the potential reach,
meaning that every one of yourfollowers has, let's say, on
average, 200 followers, right?
I'm not going to be able to dothis math, but we know they have
more than 200 followers, right?

(07:00):
And so that just is multiplied,because who your audience is now
is not who your audience cangrow into. And all of that
happens with you deciding toshow up. I could have said, this
is a lot of work. I mean, I maynot get selected. I'm just
throwing that out there. This isvery big possibility I'm not
going to get selected. I think Icrushed it, but I'm not judging

(07:25):
somebody else is judging me,right? And so I want you to
know, like, if you don't try,the answer is always no. If you
don't put yourself out there,you can't multiply and maximize
your visibility, right? So youget to make that decision. You
get to make that choice. Are yougoing go for it? How bad do you

(07:46):
want it? Or are you going to belike, mm, nothing. Seems like
it's working. I'm not going tokeep doing this because this is
a lot of work, and it's reallyuncomfortable, and nobody's
paying attention to me, andnobody's buying my stuff, and
blah, blah, blah, and then wejust give up, and you could be
three feet from the gold. Ifyou've ever heard the story in
the Think and Grow Rich. I don'tknow if it's in the book, but I

(08:07):
know it's in the movie, um, theguy like gave up. He for years
and years, invested every timehe had in digging for gold and
sold it and it was three feetaway, three feet away. You're
always three feet away aboutwhen you're about to give up.
What does three feet mean? Doesthree feet mean three feet? Does
it mean three months? Does itmean three years? I don't know,

(08:30):
but you're so much closer thanyou were than when you started.
But if you give up, then itreally didn't want it that bad.
You really weren't ready to takeit all on. And so again, no
matter what happens, I did it.
It was uncomfortable, but I didit. It's uncomfortable for me to

(08:52):
get on video. Sometimes,sometimes I'm like, Oh, I don't
know what to say. I don't knowwhat to do. Yes, I feel the same
way you do sometimes, but I showup anyhow, because it is my job
to pour and serve, to pour intomy audience, to serve my
audience. It's my job, that'swhat I do. Yes, I sell a lot of
offers, but all those offers arealso serving. But if I didn't

(09:16):
show up here first to serve youfor free, you wouldn't know who
I was, and you would have nointerest in what comes after
that. So you get to decidetoday, how bad do you want it?
Are you going to keep going? Areyou going to stop Are you going
to put yourself out there whenthings seem like they're going

(09:37):
really well? Are you going topull back and slow down? Are you
going to keep the momentumgoing? No matter what you get to
decide.