Is launching dead? In a market that more distrusting (and more distracted) than ever, many people seem to think that launching either no longer works or is no longer worth the effort of lower than ever show up and conversion rates. But as Shannon Matson notes, every time you look at the sun to the west, she's launching again – because it's working for her.
But howwwwww?! *Shakes fist wildly at the sky*
In this episode, I'm sitting down with Shannon to break down her insanely creative, Taylor Swift-inspired launch that brought in over $134K selling self-study courses in a market where that’s getting harder to do. Shannon's opening up her big, brilliantly strategic brain to share all the spicy deets on how she blended out-of-the-box approaches, with what felt authentic to her, with tried-and-true tactics in order to drive sales. Let’s get into it!
What’s inside this episode:
About Shannon:
With comprehensive experience in marketing and advertising, Shannon prides herself on helping others structure and market their businesses for exceptional growth. Her journey began in the corporate world where she held titles such as V.P. of Marketing for a global publishing company and National Director of Sales & Marketing for a fitness franchise.
Now, she’s the CEO and Founder of The Social Bungalow, an education + strategy company that has helped over 8,000 students structure simple yet sophisticated online businesses, as well as Bungalow Coffee a 2,500 sqft coffee café in the Downtown Las Vegas Arts District.
Connect with Shannon:
Resources:
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My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
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