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October 8, 2025 50 mins

What if your next sale wasn’t coming from your funnel, or your content, or your perfectly optimized sales page… but from someone else’s inbox? That’s exactly what today’s guest, Nikki Trailor, has spent the last two years quietly refining. She’s built a relationship-based referral system that now brings in 2–3 qualified high ticket leads every single month taking just two hours per week (talk about ROI!).

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What’s inside this episode


  • The quiet 2-hour-a-week routine that’s generated $100K+ in revenue in the last two years alone
  • How a single message inside a Facebook group led to a full inbox, an $8K client, and multiple passive product sales — literally overnight
  • Why you should never assume a competitor won’t refer clients to you — and the $60K proof that changed her mind
  • The subtle way Nikki initiates cold DMs without feeling like a bro marketer
  • How she vets potential partners without asking invasive questions — and the casual touchpoints that reveal everything she needs to know
  • Nikki's system for following up and staying top-of-mind for her partners without being annoying or needy
  • The single most overlooked piece of a successful referral system — and why ignoring this costs you more than you realize


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Nikki Trailor is a launch + funnel strategist who helps coaches and course creators add 5-6 figures to their monthly revenue, without launching new offers or increasing their ad spend. She's a roller skater, puzzle addict, and dance-obsessed marketing nerd who's on a mission to help more online CEOs scale their business while maintaining a spacious calendar.


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