Ever wondered why some videos effortlessly rack up millions of views while others barely get noticed? In this episode, I sit down with viral video expert and Instagram strategist Jenna to dissect the science (and psychology) behind content that blows up online. From peeling ginger the wrong way to using strategic visual hooks, Jenna shares her step-by-step process for creating viral-worthy videos—and how she's used those views and turned them into sales.
What’s inside this episode:
- The viral video Jenna has reposted multiple times—why it keeps working (hint: it taps into a weird psychological trigger)Why doing something with your hands can make people watch longer
- The common mistake people make when trying to create engaging content (and what to do instead)
- Why “ugly” videos often outperform polished, high-production content
- How Jenna is using ManyChat for lead generation and webinar signups (and why you should be, too!)
- The difference between growth, nurture, and sales content—and why you need all three
- The Instagram trial reel hack that’s getting people massive reach
- A simple content batching trick that will save you hours of time each week
- How to reverse-engineer your content strategy for maximum impact
About Jenna:
Jenna Harding (Warriner) is a Marketing Coach, Social Media Management agency owner and host of the Shiny New Clients Podcast. Through her program Magic Marketing Machine, she helps service-based business owners use her proven marketing formula to look amazing on Instagram, run their accounts in 15 minutes a day and turn their followers into clients.
Connect with Jenna:
Resources:
- Predictable Sales: a secret podcast around making predictable – even daily – sales
- Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet
Connect with Adriane:
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