In this episode, Janelle talks with Jessica Dante, Founder of Love and London, a social media content creation company that is focused on providing content for travellers coming to London. Jessica talks about the inspiration for the company as well as their strategy behind using video and how their content has changed over time. Jessica also provides some useful tips on how tour operators can use video to promote their business on platforms like TikTok, Instagram, and YouTube.
You can find out more about and connect with Jessica and Love and London here:
You can find out more about the research that we mention in the episode here:
- 2024 Experiences Traveller Outlook - The 2024 U.S. Experiences Traveler Outlook report delves into the state of the U.S. experiences traveler – who they are, what they want, what are they looking for in 2024 – and some key trends shaping the tours, activities and attractions sector for the coming year.
- 2024 US Tour Taker - The second report from the 2024 U.S. Experiences Traveler study delves into the state of today’s tour taker – who they are, what they want, and how they choose, book and share.
Connect with the hosts of The Voice of Experiences, Stephen Joyce, Janelle Visser, and Jeff Roe.
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