August 3, 2025 • 29 mins
What happens when Facebook disappears or your social media accounts get banned? Would your pressure washing business survive? Matt Jackson and Clay Smith tackle this urgent question head-on, exploring how over-reliance on social media platforms leaves many service businesses vulnerable to collapse.
The duo challenges the common belief that free Facebook recommendations provide sustainable business growth. They reveal how algorithms change, groups evolve, and competition intensifies—making what worked in 2018-2020 ineffective today. The most successful pressure washing businesses understand that social media should serve as just one touchpoint in a comprehensive customer acquisition strategy.
Matt shares his experience spending $60/day on Facebook ads that generate millions of impressions annually but explains why these don't directly translate to sales. Meanwhile, Clay reveals that 70-80% of his business comes from Google, not social media. Both agree that Google Business Profile optimization and review generation create far more sustainability than chasing likes and comments.
Beyond marketing diversification, they discuss the importance of documentation through Standard Operating Procedures (SOPs) and finding your unique angle in a competitive market. Rather than competing directly with established businesses, new entrepreneurs should identify gaps and develop complementary strategies that serve underserved customer segments.
The conversation concludes with a powerful reminder that building real wealth through service businesses isn't glamorous—it's about consistency and showing up daily. While many chase quick wins and social media validation, sustainable success comes from implementing effective systems that work regardless of platform changes.
Ready to build a pressure washing business that survives beyond social media? Listen now and discover actionable strategies you can implement immediately to create true sustainability in your service business.
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mattthedrivewayguy.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:33):
what's up, guys?
It's matt jackson and claysmith and we are the wash bros.
Thanks for tuning in thissunday, august 3rd it's gonna be
the first weekend of august.
It's gonna be episode 26, sothanks for sticking with us as
we have doing these weekly shows.
It's really grown a lot andwe've been able to help a lot of
people here.
But Clay and I were talkingabout what should the topic of
(00:54):
today's episode be?
And kind of came to theconclusion of, like, what would
happen if social media died?
What would happen if you get onyour phone and you can't log
into Facebook and the app's beendeleted or it's been banned or
you can't post your businessanymore?
Like, are you able to survive?
So many people live off ofsocial media recommendations and
(01:14):
posting in neighborhood groupsand their business consists of,
like social media.
So are you able to be abusiness outside of social media
if it died?
So are you able to be abusiness outside of social media
if it died?
And that's kind of what we'regoing to talk about deeper level
marketing figuring out how togo about things and not just
live in this digital world thatwe live in.
Speaker 2 (01:33):
So you want to kick this thing off, clay?
I'll do the honors as always.
Yes, sir, super excited aboutthis one.
I have a lot of guys in mybusiness type group, I guess,
that I talk to every once in awhile.
They're always talking about Idon't need to advertise, I don't
need to spend money toadvertise, I don't need to
market my company.
I'm busy enough as it is.
But are you really busy?
(01:54):
Everybody has different levelsof busy, so my busy could be
your slow or my slow could beyour busy.
Who knows Like what is busy toyou, I guess.
So, um, absolutely, I wastalking to Matt, uh, before we
started airing this and, uh, thebiggest thing is think about my
(02:15):
space.
My space is gone.
You know, facebook became thebigger and the better thing.
Um, twitter, it's also known asX.
Now I personally don't useTwitter as much as I used to.
It's kind of trended away, Ifeel like, but people are still
using it.
They're using it for marketing,like all your famous people and
all that.
And then Facebook.
(02:35):
You know Facebook kind of iswhat it is.
So I kind of like to just stayon top of the trend.
I like to make sure that mybusiness is everywhere.
You're riding down the road.
What do I need to do to makesure that you're thinking about
my company?
If you're in a restaurant?
What do I need to do to makesure you're thinking about my
company?
If you're scrolling your phone,what do I need to do to make
sure you're thinking about mycompany?
Whatever you're doing, you wantto make sure the consumers that
(02:57):
you're targeting are thinkingabout your company and they're
not going to be thinking aboutyour company if you're just on
Facebook or you just did Sally'syard work or pressure washing
yesterday, she may tell herfriends and family, but you want
everybody to know you don'twant to just be on Facebook
Because I mean, believe it ornot, there are a lot of people
(03:20):
that don't have their phone intheir hands and they're not
relying on Facebook and they'renot caught up in the social
media world.
So just get a little aggravatedevery time.
Sometimes I hear people talkabout oh, I don't need to
advertise, I just use Facebook.
Free advertising, facebookcould be gone tomorrow.
I mean, this is a real thing.
Speaker 1 (03:39):
Exactly right.
And also what happens whensomebody new comes into your
area and is offering free housewashing, if they can just post a
picture of you on social mediaor for word of mouth like you're
competing with the bottom ofthe barrel.
When you're on social media, Ipressure I.
I personally do a lot of socialmedia stuff but I'm not posting
in groups as much.
I'm more using it to likespread brand awareness through
(04:02):
ads and all that kind of stuff.
So I use social media for thesharing of videos, sharing of
our, our team, kind of buildingthat brand presence.
But I don't get a huge returnon investment that I can measure
off of that.
That's more of an overall brandthing where people say, oh, I
see you on Facebook and thenthey see me, like Clay says, at
Panera bread, maybe in my wraptruck, and then they see me
(04:23):
around town or they see me at aneighbor's house.
So it's just a touch.
Essentially, so we talk aboutwith marketing.
There's touches.
How many times does a customersee you?
That's considered one touch.
So if they see you on socialmedia, they may discover your
brand, see your brand, say, hey,that's recognizable, that's
cool.
They see you again at theirneighbor's house cleaning.
(04:44):
That's recognizable.
That's cool.
They see you again at theirneighbor's house cleaning.
That's another touch.
You're bringing that kind ofproof.
Oh, I saw that guy online.
Now he's in my neighborhood.
There's value there.
And then lastly, like, likewhat we like to do, we're on on
social media or we're on Googleand they search pressure washing
near me, and then you pop upwith a lot of reviews.
That may be that third touch.
That's necessary for them tosay I'm gonna pull the trigger
(05:05):
on this guy because I know him.
So we need to use social mediaas a tool but not be so heavily
reliant upon it, becausealgorithms change, groups change
, rules change.
You could be the number one guyrecommended in a group.
You get busy clay and I weretalking about this your business
shifts, you evolve into moreon-field stuff or going after
different type of projects.
You don't have time to jump onevery single Facebook request
(05:27):
like you did back when you firststarted.
Or there's somebody new who'shungry, hungrier than you there,
and then you're going to runinto issues and that guy's going
to be king of referrals in thatgroup.
So we kind of joke.
It's like if you're king ofreferrals in Facebook groups,
you're probably not doing thatmuch.
Because if you're able to spendthat much time in these groups
just kind of being triggerfingers, trying to be
(05:47):
everybody's favorite person, areyou really spending the time in
your business to grow yourbusiness outside of just that
one tiny little area of Facebook?
Because social media lies,anybody can put on an appearance
of like look at me in theseFacebook uh, pressure washing
groups.
A lot of people talk aboutcoaching and gurus.
These guys can be gurus becausethey can lie about their image
(06:09):
and lie about the numbers andnobody's questioning them.
Their businesses more timesthan not consist of tricking
other fellow washers online thatthey're somebody they're not,
versus actually growing theirbusiness.
So usually I find the guys thatare more low key on social
media.
They may have systems in placelike we do with ads and with a
virtual assistant helping uspost there.
Speaker 2 (06:29):
They're folks focused on building their business in
the real world and not just onsocial media no-transcript, and
(07:04):
not just that owner operatortype guy, or maybe even if you
are an owner operator, we'retrying to give you the good
nuggets to grow to that nextstep and break the six figure
mark.
If that's what your first goalin business is, that's
everybody's first goal and mark.
(07:25):
If that's what your first goalin business is, that's
everybody's first goal and it'sactually easier than you think
it is.
But you want to be smart whendoing so.
Like I said, the Facebook thingcould be gone tomorrow.
The referrals I'm not a big hit,like I used to be on there,
because I'm not able to sitthere and read every post and
recommend the painter.
I'm not able to recommend thehandyman.
I'm not able to recommend theplumber, the HVAC guy, whoever
those people are asking for inthese local groups on Facebook.
I'm not able, because I'm sobusy, to recommend those guys
(07:47):
anymore.
So after a couple posts theseguys realize okay, clay's not
recommending me anymore, I'mgoing to find me a new pressure
washer.
I'm going to start recommendinga new pressure washer because
Clay's not commenting my name mea new pressure washer.
I'm going to start recommendinga new pressure washer because
Clay's not commenting my name.
It's almost like a high schoollittle bull crap click you know,
and uh, I just I don't want to.
I don't want to be the guy thatrelies on Facebook.
(08:08):
Facebook is great.
You want to touch the people onFacebook.
You want to create brandawareness.
You want to show people that,hey, I'm still the guy, I'm
still here.
Um, so when they do think aboutpressure washing, they call you
, um, and they still know thatyou're the guy.
You know if you you washedtheir house, they know you're a
guy, but you still got to touchthem, because that new, hungrier
guy could come along say, hey,I can do a 50 cheaper, I have
(08:28):
great equipment, I'll do you areally good job.
And that's all it takes.
If you're not touching yourcustomers, there's a great
chance you're going to lose themexactly, exactly right.
Speaker 1 (08:37):
Customer loyalty is not really a thing.
Yeah, we have diehard customers.
We have.
Probably 10% of our customerbase is super loyal, comes back
all the time.
We could have a bad experiencewith an employee at that house.
They communicate, we make itright and they continue to use
us, but the reality of thesituation is most people won't
use you again.
So what are you doing every day?
To farm uh new customers, bringyour list, uh, get in front of
(09:01):
your old customers, kind ofresell them with emails and
stuff like that and like ownyour list.
If you guys are on social media,you don't own anything.
Facebook does.
So, instead of saying, oh my, Igot all these followers on
facebook or I got all thesepeople in this group that are
going to reach out to me, thoseare my customers.
Anybody can like Facebook group.
Most people don't even see yourstuff on Facebook.
(09:22):
So don't be kind of like, don't, don't fall for the scam of
social media where you think, oh, look how busy I am, look how
many views I have.
Those people probably aren'tgoing to be your customer base.
I have maybe 3500 followers onmy Facebook page.
I run ads to my Facebook pageevery, I'd say, every month
we're probably hitting 500,000plus views on our business page
(09:46):
just from our ad spend and allthat.
So we're touching like 6million views and impressions a
year from Facebook ads in ourarea.
So like we are bombardingpeople with ads and we don't get
a lot of business off of that.
We get a lot of brandrecognition.
We get a lot of oh, I've seenyour ad, but a lot of times
those people aren't pulling thetrigger.
Like Clay says, if you'remeeting somebody in person,
(10:06):
you're at somebody's house.
Like you're on Google, thoseare more direct buying metrics
than, say, like, oh, socialmedia.
So if somebody's alwaysrecommending you on a Facebook
group, don't count on that asyour pathway to success.
That's a great way to getstarted.
You got time.
You can be in these groups and,like Clay says, it's almost
like high school.
If you're into the drama, itcan get really quickly turn into
(10:32):
like a loser mindset.
It can be a race to the bottom.
There's a lot of jealousy inthis stuff.
These people aren't reallydriving outside of their little
sphere.
So as you grow in a businessthis happened to Clay, this
happened to me we have less timeto be involved in these groups.
We have less time to like,shout everybody out and then,
like Clay says, you'll outgrowpeople.
And if you're outgrowingsomebody, they may get butthurt
(10:53):
and they may just find somebodynewer that they can be like the
guy.
And as you grow in business,it's like hey, you just expand
your channels, so don't be soreliant upon social media and
Facebook.
You can be a guru on Facebook.
You could have 10,000 followerson your personal page.
Everybody can love you, butthat doesn't necessarily
translate to your business.
So, instead of taking likemirror selfies and getting all
(11:19):
these likes and engaging withall these people and flexing
your brand and how great you'redoing a business, focus on
diversifying your your companyand saying, hey, if I was a big
company, would I be doing this?
I always like to think.
When I was starting out, Iviewed myself as a bigger
company than it was and I liketo view it like hey, if I'm a
customer, I don't want to reachout to this guy and say, oh,
he's just like a one man show.
Look at him Like he's beatinghis chest on our operator.
(11:40):
Again, nothing wrong with that.
But if your objective is togrow a business, you got to have
a team in place you have tothink of yourself as the next
couple of steps down the roadthan when you really are and
that allows you to grow into it.
So I always try to have like aprofessional demeanor.
I always put out the like, Ialways try to build, use social
media to like, showcase our teamand our achievements, not not
(12:01):
our dreams.
And I think people try to puttheir dreams out there but
they're not putting theirachievements out there.
Usually that's because theyhaven't achieved with those yet.
So make sure that when you're,when you're doing your marketing
and when you're in social media, you're not putting all your
eggs in that basket, because itcan.
It can trick you and it cantrick your customers and at the
end of the day, like Clay says,if you're not making money,
(12:23):
you're not doing yourself aservice in a business.
And and the entire likeobjective here is to help you
guys grow.
Whether you're brand new,you're part-time or you're an
owner operator struggling to hityour first hundred grand, you
got to know where to put yourattention and know where to put
your energy and not get stuck inthese chambers like social
media.
Speaker 2 (12:42):
Yeah, and that's where where our course is going
to come in, right, matt?
So we are going to start workingon a course, a really quick,
good course.
It'll have a lot of goodnuggets, a lot of stuff that
we've already talked aboutbefore, obviously, and uh, it'll
, it'll be there.
You can always go back to itand say, okay, this is what they
said to do here this way, thisway to be almost like a little
cat on how to grow your business, how to get to that next level
(13:04):
and, and you know, how to besuccessful.
All the stuff that we'velearned real stuff, no blueprint
, bull crap, just real likegeneric, like just real stuff
written or a blueprint or boringcourse.
It'll just be real, good stuffthat you want to listen to.
Exactly right.
Speaker 1 (13:24):
And I think, too, I'm building out SOPs.
Chatgpt is super cool.
If you guys aren't leveragingthat, it's a very cool resource.
It's like a super poweredGoogle, but you can get it to
solve problems for you andanalyze your business.
So I've been kind of on a chatGPT kick recently and I'm able
to create SOPs since I have ateam.
So I got my employees in thefield, I got my virtual
(13:45):
assistant, ryan, who helps runthings and, as I am trying to
shift to grow into differentareas say, adding on like a
painting division, working onlike our ceiling stuff, like you
can't just focus on one thingor the other.
So, like I'm creating thesesops, like standard operating
procedures where we documentlike, hey, this is our process
to whether it's me doing it, myvirtual assistant doing it or my
(14:07):
employees doing it of how weshow up every day and put the
numbers up on our board and areable to grow our business in
direction and we're avoidingchaos.
Like as you grow in business, alot of stuff hits you.
So you you need to figure outhow can I get clarity and how
can I show up, as Clay alwayssays, consistently.
So what we'll probably do inthis is not only have like
(14:27):
videos demonstrating what we doday to day, but we'll probably
keep like SOPs logs and say, hey, like this is our exact
strategy for our Google, mybusiness page optimization,
because everybody needs to bevisible on Google In order to be
in the map packs.
You need to do this, this andthis, and post this, this and
this, otherwise you're going toget lost.
And I've been able to learn alot of this stuff to chat, gpt
(14:49):
and stay up to date on a lot ofthe trends and analyze
competitors and and stuff likethat.
So it's it's going to be a coolresource that, like I'm putting
together for my team but wealso share with everybody else.
So it'd be something that, ifyou have no idea what you're
doing, you just kind of followalong and just kind of model
people like us, and that issomething that gets me excited.
Speaker 2 (15:11):
So it'd be a cool resource.
We're seeing a lot of businessmodels like ours and hopefully
we can start seeing those atExcel as well.
It's amazing what you can do ifyou follow just a just a easy
process consistently.
Another thing but when you saidsomething about the Google
thing, I've noticed a lot ofthese Facebookers that run their
business off of Facebook,direct, directly Facebook.
(15:32):
They don't even have a Googleprofile.
They don't even know how to setup a Google profile.
So it's good that we're goingto be showing people how to do
that.
I mean a lot of people.
They just they.
They see no reason.
They say, oh, we got a lot ofgood recommendations on Facebook
, why do we need to be on Google?
Right?
So if Jimmy from Orlando, sowe're in South Carolina, so
(15:53):
Jimmy from Orlando moves toSouth Carolina in our market and
they're looking for a pressurewasher.
They don't know nobody here.
They don't know none about noFacebook groups.
They can't get approved in anyof the Facebook groups or
whatever You're the Facebookerand they want a pressure washer.
Okay, so where are they goingto go?
Nine times out of 10, they'regoing to go to Google pressure
washer near me who pops up.
(16:13):
Okay, let's get a couple ofquotes.
Who has?
Who has the reviews Nine timesout of 10, they're going to pick
somebody like me or Matt thathas three to 500 Google reviews,
versus the guy that has zero orthe guy that obviously you
can't even find.
So get on Google Very important.
Go ahead and get that started.
Speaker 1 (16:32):
And Clay and I discussed this and we noticed
this too, because our market inGreenville is extremely
saturated.
It's like, hey, I rememberdoing this in 2018 when I was
kind of rolling this thing outpart-timer.
You could post in Facebookgroups, I could post a
time-lapse video and run $10 aday on ads behind it and I can
make $50,000 part-time doingthis stuff.
That's no longer a thing, but Iwas also doing it before.
(16:55):
It was really trendy.
So, like a lot of times whenpeople are selling you on
Facebook stuff or Facebook adthis or Facebook ad that they
haven't updated what they'reteaching you since when they
were probably doing it in 2018,2019, maybe even 2020.
And so that may have generateda hundred thousand dollars for
them.
But if you try to do that today, you're not going to see the
(17:16):
same return.
But these guys jumped into, say, coaching or marketing and
they're not actively runningtheir pressure washing
businesses anymore or they neverreally built a sustainable
business where you've runmultiple years, multiple trucks,
have employees, have peoplelike leaning on you to show up
every month to pay them.
It's like.
Another point that Clay says islike it's one thing if you do
(17:38):
$20,000 a month one month.
It's another thing that you doit every single month, and that
consistency is sustainability.
That comes from having thecorrect marketing strategies.
And anybody can post in socialmedia groups.
Anybody can get hot with aadministrator in a group or pay
somebody to be promoted in agroup and then make some money.
But the stuff that we do day inand day out consistently for me
(18:00):
the last five years, and almostlike four or something years
for Clay is the boring stuffthat we show up every single day
, whether it be on Google,whether it be in person, out of
person, whether it be SEO, likewe're trying to fill you guys in
on what we do.
That way we can help you outthere.
Because if you're just relyingon social media ads and then two
(18:21):
, I'm competing with people onFacebook who are doing a $10
social media ad of a before andafter.
There's no branding, nomarketing.
I have 3,500 people follow myFacebook page.
I have a super active socialmedia profile and I'm paying 60
bucks a day on Facebook ads andyou have to compete with me on
that.
So you've got to figure out howyou can compete at the level
(18:44):
you're at.
If you're saying, oh, I don'thave a lot of money.
I'm going to put 10 bucks a dayinto Facebook ads and it's
going to be a a before and afterpicture of your.
Your job that's being done.
Know who you're competing within that market.
Like, clay and I do a good jobbecause we're not stepping on
each other's toes in the samemarket trying to compete.
I don't care to be on TV andClay doesn't do the big social
media pushes that I do Like weall have our own angles.
(19:05):
Clay sits on top of localservice ads.
I want to be there, but I don'tcare to compete with him at the
top.
So it's.
We're not here trying to likedick measure amongst ourselves,
thinking, oh like, hey, that'sthe area where he exceeds and
I'm not going to be competitivethere.
So I need to figure out my ownspin and my own angle.
That way we can both win inwhatever little part of the
market we're trying to go after.
(19:27):
And if you guys are listeningand feel lost on social media or
you feel lost in your marketing, just figure that out.
Figure out where you have astrength that you can succeed,
where other people aredominating, because if you are
new and you're trying to say, oh, I can do this and we see this
a lot on new guys or local guyswho just are kind of naive.
(19:48):
It's like, hey, drop the ego,understand.
Hey, there's strengths andweaknesses here.
You have a different businessmodel.
Figure out what's the best waythat you can succeed and don't
try to be the best person witheverybody else.
Like if somebody's in theirstrength, don't try to compete
with them there, because you'regoing to do yourself a
disservice and you're probablyjust going to get yourself mad.
(20:09):
And it's just that openunderstanding and that ability
to reflect on yourself is what'srequired in business to grow.
Like we're we're taken.
I've kind of shifted a littlebit where I've got some, uh,
contractor buddies, I got somepeople and I'm I'm leaning more
into some expansion.
So this is an example of likeyou have the drop, where you go
(20:30):
and say, okay, we're going tokeep pushing forward with our,
our, our drive for pressurewashing.
I have a ceiling team whereAaron, the guy who works with me
, runs that.
And then we've recently pickedup like I have a painter and
we're going to try to do that.
So I have to lower my guard,lower my ego and not try to
compete with these guys who arelike Matt the driveway guy in
the painting space and figureout how we can supplement them.
(20:52):
And if you guys are on socialmedia or if you're trying to do
marketing things, don't try tobe the top dog in that
department off the bat.
Figure out like the gaps youcan fill best serving the
customer base you eithercurrently have or finding a gap
in the market, whether it belike going after new business
that those top dogs don't wantto go after.
Speaker 2 (21:13):
Yeah, I think you brought up a really good point.
The biggest thing with me is Idon't want to compete with you
and vice versa.
I know you don't, because we'resmart enough to know that if we
are doing the same thing as faras marketing goes, we're going
to be bidding against the samepeople and we're going to be
losing money.
We're not going to get ourmoney's worth out of that
marketing strategy if we're bothdoing the same thing,
(21:34):
especially with the samebusiness model.
I mean, we both know ourbusiness models.
We could swap places for theweek and still be doing the same
thing.
I mean, guys, that's howimportant we're trying to stress
to you that what we're doingworks with our business model.
Another thing is, if you're lostin marketing and you can't
figure out exactly what's goingon, you may be a little
(21:54):
inconsistent, may be slow If youdon't have the data like me and
Matt do to know what's about tohappen in August or September
or October, know exactly thetrends and the ebbs and the
flows of business.
Grab a piece of paper, writedown exactly where you are, what
you're struggling with and mapout what you need to do to get
there.
If you don't know how to getthere, go back and listen to our
(22:15):
episodes.
I promise you we've coveredabout everything that there can
be to cover as far as makingyour business get to where it
needs to be.
Speaker 1 (22:23):
Absolutely right.
And another thing to bring backthe point it's like Clay and I
don't want to compete with eachother, so you don't want to
compete with somebody becauseit's a losing battle.
It's like you throw two likebeta fish in a tank together.
They're going gonna kill eachother, but if they can work
together somehow they're bothgonna excel.
And like, if you are finding orif you're trying to compete
(22:46):
with somebody, make sure thatlike there's compliment, there's
like it's a complimentaryrelationship here, and like
cause I see this happen a lotPeople are like well, this guy's
doing something, so I'm goingto directly copy what he's doing
.
And if you're in the samemarket, you're going to lose.
And that's you're.
You're probably not going to bedoing this very long.
So that's a point I want tostress too.
(23:07):
It's like, hey, there's,there's really no ego in
business, because if you're, ifyou're emotionally involved
you're emotionally involvedyou're already losing.
And we want to.
Like Clay says if you're lostand you don't know where to
start, don't feel bad, we're allthere.
And even us like I look at mynumbers and I'm like, hey, look,
the market's rough, but we'reable to make right, we're doing
commercial work that's allowingus to make up here.
(23:28):
I'm trying to add on like apainting side.
I'm trying to diversify, I'mtrying to fight this and you,
just like you said, you get outa piece of paper, you open up
your computer, you're in chat,gpt, whatever you want to do.
You map out what you're, whatyou're struggling with, get
clarity on where you want to go,and get clarity on like what
(23:49):
kind of business do you want torun?
What ways do you want to market?
I'm not a door to door guy.
Clay's not a door to door guy.
We're not going to go bang bangon doors and try to get
business that way.
That's just not how both of uswant to work.
We want to be able to thinksmart and multiply our efforts.
So what we are able to do isutilize Google, utilize like
paid ads on social media orother marketing avenues where
there's more money involved.
But if you're a new guy, you mayhave to go knock on some doors.
(24:11):
Just know that you're competingwith every single other new guy
out there, so you may not get alot of return.
If you knock on 200 doors,there's going to be a lot of
doors slammed in your face.
You may make one job.
Out of that, you may make 200bucks.
You got to say is that worth mytime?
If that's all you got cool, gofor it, but figure out what
would work best for you.
(24:33):
Don't just aimlessly post insocial media, too, the same, the
same as this.
If, if, if, there's people inthese Facebook groups that are
getting every recommendation,don't try to comment in there
and you're the only personcommenting, you're going to
start wasting your effort, likeit's.
It's one of those things wehave to be critical and analyze
ourselves and and our ownactions and be realistic with
(24:53):
the situation, cause if we'reunrealistic and we're just
emotional, you're going to lookat yourself in five years and
you're going to see that nothingis like, like.
You're going to see thatnothing's nothing's going to
change.
Speaker 2 (25:07):
So yeah, if you look at that graph, you definitely
want to see the.
You don't want to see thestraight line, like you say in.
You want to see.
Okay, I did good here, I went.
You know, the market kind offell off a little bit here and
then you want to go back up, youwant, you want to make sure
you're always at that, at thathill climbing trend exactly all
(25:28):
throughout business.
But uh, I think we're coming upon that 30 minute mark and it's
kind of our sweet spot.
We like to hold the retentionon the listener.
So, um, I just want to makesure everybody follows us,
follows our pages, follows.
I'm the pressure wash guru onTik TOK.
I'm a clay Smith on Facebook,joined the wash bros group on on
Facebook where you can go inand you can ask some questions.
(25:49):
You can see some stuff that weposted.
Or Matthew Jackson, hispersonal page on Facebook, and
Matt the driveway guy, which ishis personal page on Facebook.
And Matt the driveway guy,which is his business page.
My business page is C3 WashBros.
Join the Wash Bros podcast.
Make sure you click that pageand then follow us on all
platforms.
Make sure you're downloadingevery week.
It helps us out a lot.
Speaker 1 (26:07):
Exactly right.
Yeah, as we keep growing, themore downloads we get, the more
we can be seen by others, so ithelps us on the ranking list and
allows us to be morediscoverable.
So if you search on, I know Iwas searching like pressure
washing marketing podcast orsomething like that and we were
able to become visible in theselists.
So it's pretty cool andexciting to see that.
Hey, consistency, showing upevery day, adding value, just
(26:28):
being authentic, is kind of thekey to success and that's like
the same mantra of the Wash Brosmantra that we have in this as
we do in our businesses.
So it's just following theblueprint showing up every day
and then before you, you know,you look at yourself five years
down the road and then you got alegitimate business and and
you're doing everything you wantto do.
So that's, that's everything Igot.
(26:48):
Is there any closing statements?
You have clay.
Speaker 2 (26:51):
No, just make sure that you're looking at
everything you can as far asyour marketing.
Marketing is important.
We're coming up on the winterseason very closely, very
shortly.
I know a lot of you guys dochristmas lights looking into do
christmas lights.
Just make sure you come up witha marketing strategy.
Don't rely so strictly onsocial media.
Be working on the other avenuesas well the search engine
optimization and stuff like that.
(27:12):
It's very important.
Make sure you're getting yourreviews on google.
I would say 70 to 80% of mybusiness comes from Google.
So just make sure you get onthere and make sure you're
pounding it.
Make sure your customers areleaving reviews.
If you've worked with anycustomers previously, send them
the link, share your profile.
Tell them to make sure theyleave a review.
It helps you out.
They're looking for the mostactive profile on Google.
That helps you with youroptimization.
(27:32):
So just make sure you'restaying on there, staying active
.
Make sure, if you haven't setit up, get it set up.
Promise you it'll be worth itin the end, Right?
Speaker 1 (27:40):
Exactly.
And if you're sitting therewith zero reviews, figure out a
system, see how many reviews youcan get, cause like I got 500
something reviews, but I was.
I remember 2022 being like man.
I'm almost at a hundred reviews, like that's going to be so
cool.
And then you look at yourselfthree years down the road and
you got 500 something plusreviews, and then you're in the
(28:00):
top top one to top two of thearea of reviews and then there's
trustworthiness there.
So consistency show up everyday, get reviews.
It's pretty simple.
It's going to be boring, it'snot very rewarding, but every
day you say all well, I got onereview today, move the needle,
one review today and then, slowgame.
There's nothing sexy aboutbusiness.
Everybody thinks business is sosexy.
(28:22):
Everybody wants to jump intosomething and think it's going
to be as exciting the first year, every single year.
It's a job.
You show up.
There's days where you feellike you lost.
There's days that you feel likethis sucks, what am I doing?
Clay and I talk about.
All the time we're like like,hey man, I'm bored.
What are we doing next?
It's like show up every day.
It's be consistent, likenothing sexy.
I saw a quote on Facebook andthis will be the last thing I
(28:42):
say it's like a 20 year oldplumbing business isn't sexy,
but that buys you a beach, likeit buys you a beach house.
It's like everybody wants thissexy quick fix, but that doesn't
buy you anything.
That doesn't make you money.
Like long-term wealth and bizis is built through business and
that's built through hard workover time.
So that consistency, thatshowing up and understanding,
(29:06):
understanding how your businessoperates Remember, you want to
be a business owner, you want tothink like a business and not
like an owner operator.
So, on that note, uh, that'severything I got.
I can, uh, hit the outro andthen make sure to comment and
follow and subscribe and we'llsee you next week.
Speaker 2 (29:22):
See you guys, see you .
what's up, guys?
It's matt jackson and claysmith and we are the wash bros.
Thanks for tuning in thissunday, august 3rd it's gonna be
the first weekend of august.
It's gonna be episode 26, sothanks for sticking with us as
we have doing these weekly shows.
It's really grown a lot andwe've been able to help a lot of
people here.
But Clay and I were talkingabout what should the topic of
(00:54):
today's episode be?
And kind of came to theconclusion of, like, what would
happen if social media died?
What would happen if you get onyour phone and you can't log
into Facebook and the app's beendeleted or it's been banned or
you can't post your businessanymore?
Like, are you able to survive?
So many people live off ofsocial media recommendations and
(01:14):
posting in neighborhood groupsand their business consists of,
like social media.
So are you able to be abusiness outside of social media
if it died?
So are you able to be abusiness outside of social media
if it died?
And that's kind of what we'regoing to talk about deeper level
marketing figuring out how togo about things and not just
live in this digital world thatwe live in.
Speaker 2 (01:33):
So you want to kick this thing off, clay?
I'll do the honors as always.
Yes, sir, super excited aboutthis one.
I have a lot of guys in mybusiness type group, I guess,
that I talk to every once in awhile.
They're always talking about Idon't need to advertise, I don't
need to spend money toadvertise, I don't need to
market my company.
I'm busy enough as it is.
But are you really busy?
(01:54):
Everybody has different levelsof busy, so my busy could be
your slow or my slow could beyour busy.
Who knows Like what is busy toyou, I guess.
So, um, absolutely, I wastalking to Matt, uh, before we
started airing this and, uh, thebiggest thing is think about my
(02:15):
space.
My space is gone.
You know, facebook became thebigger and the better thing.
Um, twitter, it's also known asX.
Now I personally don't useTwitter as much as I used to.
It's kind of trended away, Ifeel like, but people are still
using it.
They're using it for marketing,like all your famous people and
all that.
And then Facebook.
(02:35):
You know Facebook kind of iswhat it is.
So I kind of like to just stayon top of the trend.
I like to make sure that mybusiness is everywhere.
You're riding down the road.
What do I need to do to makesure that you're thinking about
my company?
If you're in a restaurant?
What do I need to do to makesure you're thinking about my
company?
If you're scrolling your phone,what do I need to do to make
sure you're thinking about mycompany?
Whatever you're doing, you wantto make sure the consumers that
(02:57):
you're targeting are thinkingabout your company and they're
not going to be thinking aboutyour company if you're just on
Facebook or you just did Sally'syard work or pressure washing
yesterday, she may tell herfriends and family, but you want
everybody to know you don'twant to just be on Facebook
Because I mean, believe it ornot, there are a lot of people
(03:20):
that don't have their phone intheir hands and they're not
relying on Facebook and they'renot caught up in the social
media world.
So just get a little aggravatedevery time.
Sometimes I hear people talkabout oh, I don't need to
advertise, I just use Facebook.
Free advertising, facebookcould be gone tomorrow.
I mean, this is a real thing.
Speaker 1 (03:39):
Exactly right.
And also what happens whensomebody new comes into your
area and is offering free housewashing, if they can just post a
picture of you on social mediaor for word of mouth like you're
competing with the bottom ofthe barrel.
When you're on social media, Ipressure I.
I personally do a lot of socialmedia stuff but I'm not posting
in groups as much.
I'm more using it to likespread brand awareness through
(04:02):
ads and all that kind of stuff.
So I use social media for thesharing of videos, sharing of
our, our team, kind of buildingthat brand presence.
But I don't get a huge returnon investment that I can measure
off of that.
That's more of an overall brandthing where people say, oh, I
see you on Facebook and thenthey see me, like Clay says, at
Panera bread, maybe in my wraptruck, and then they see me
(04:23):
around town or they see me at aneighbor's house.
So it's just a touch.
Essentially, so we talk aboutwith marketing.
There's touches.
How many times does a customersee you?
That's considered one touch.
So if they see you on socialmedia, they may discover your
brand, see your brand, say, hey,that's recognizable, that's
cool.
They see you again at theirneighbor's house cleaning.
(04:44):
That's recognizable.
That's cool.
They see you again at theirneighbor's house cleaning.
That's another touch.
You're bringing that kind ofproof.
Oh, I saw that guy online.
Now he's in my neighborhood.
There's value there.
And then lastly, like, likewhat we like to do, we're on on
social media or we're on Googleand they search pressure washing
near me, and then you pop upwith a lot of reviews.
That may be that third touch.
That's necessary for them tosay I'm gonna pull the trigger
(05:05):
on this guy because I know him.
So we need to use social mediaas a tool but not be so heavily
reliant upon it, becausealgorithms change, groups change
, rules change.
You could be the number one guyrecommended in a group.
You get busy clay and I weretalking about this your business
shifts, you evolve into moreon-field stuff or going after
different type of projects.
You don't have time to jump onevery single Facebook request
(05:27):
like you did back when you firststarted.
Or there's somebody new who'shungry, hungrier than you there,
and then you're going to runinto issues and that guy's going
to be king of referrals in thatgroup.
So we kind of joke.
It's like if you're king ofreferrals in Facebook groups,
you're probably not doing thatmuch.
Because if you're able to spendthat much time in these groups
just kind of being triggerfingers, trying to be
(05:47):
everybody's favorite person, areyou really spending the time in
your business to grow yourbusiness outside of just that
one tiny little area of Facebook?
Because social media lies,anybody can put on an appearance
of like look at me in theseFacebook uh, pressure washing
groups.
A lot of people talk aboutcoaching and gurus.
These guys can be gurus becausethey can lie about their image
(06:09):
and lie about the numbers andnobody's questioning them.
Their businesses more timesthan not consist of tricking
other fellow washers online thatthey're somebody they're not,
versus actually growing theirbusiness.
So usually I find the guys thatare more low key on social
media.
They may have systems in placelike we do with ads and with a
virtual assistant helping uspost there.
Speaker 2 (06:29):
They're folks focused on building their business in
the real world and not just onsocial media no-transcript, and
(07:04):
not just that owner operatortype guy, or maybe even if you
are an owner operator, we'retrying to give you the good
nuggets to grow to that nextstep and break the six figure
mark.
If that's what your first goalin business is, that's
everybody's first goal and mark.
(07:25):
If that's what your first goalin business is, that's
everybody's first goal and it'sactually easier than you think
it is.
But you want to be smart whendoing so.
Like I said, the Facebook thingcould be gone tomorrow.
The referrals I'm not a big hit,like I used to be on there,
because I'm not able to sitthere and read every post and
recommend the painter.
I'm not able to recommend thehandyman.
I'm not able to recommend theplumber, the HVAC guy, whoever
those people are asking for inthese local groups on Facebook.
I'm not able, because I'm sobusy, to recommend those guys
(07:47):
anymore.
So after a couple posts theseguys realize okay, clay's not
recommending me anymore, I'mgoing to find me a new pressure
washer.
I'm going to start recommendinga new pressure washer because
Clay's not commenting my name mea new pressure washer.
I'm going to start recommendinga new pressure washer because
Clay's not commenting my name.
It's almost like a high schoollittle bull crap click you know,
and uh, I just I don't want to.
I don't want to be the guy thatrelies on Facebook.
(08:08):
Facebook is great.
You want to touch the people onFacebook.
You want to create brandawareness.
You want to show people that,hey, I'm still the guy, I'm
still here.
Um, so when they do think aboutpressure washing, they call you
, um, and they still know thatyou're the guy.
You know if you you washedtheir house, they know you're a
guy, but you still got to touchthem, because that new, hungrier
guy could come along say, hey,I can do a 50 cheaper, I have
(08:28):
great equipment, I'll do you areally good job.
And that's all it takes.
If you're not touching yourcustomers, there's a great
chance you're going to lose themexactly, exactly right.
Speaker 1 (08:37):
Customer loyalty is not really a thing.
Yeah, we have diehard customers.
We have.
Probably 10% of our customerbase is super loyal, comes back
all the time.
We could have a bad experiencewith an employee at that house.
They communicate, we make itright and they continue to use
us, but the reality of thesituation is most people won't
use you again.
So what are you doing every day?
To farm uh new customers, bringyour list, uh, get in front of
(09:01):
your old customers, kind ofresell them with emails and
stuff like that and like ownyour list.
If you guys are on social media,you don't own anything.
Facebook does.
So, instead of saying, oh my, Igot all these followers on
facebook or I got all thesepeople in this group that are
going to reach out to me, thoseare my customers.
Anybody can like Facebook group.
Most people don't even see yourstuff on Facebook.
(09:22):
So don't be kind of like, don't, don't fall for the scam of
social media where you think, oh, look how busy I am, look how
many views I have.
Those people probably aren'tgoing to be your customer base.
I have maybe 3500 followers onmy Facebook page.
I run ads to my Facebook pageevery, I'd say, every month
we're probably hitting 500,000plus views on our business page
(09:46):
just from our ad spend and allthat.
So we're touching like 6million views and impressions a
year from Facebook ads in ourarea.
So like we are bombardingpeople with ads and we don't get
a lot of business off of that.
We get a lot of brandrecognition.
We get a lot of oh, I've seenyour ad, but a lot of times
those people aren't pulling thetrigger.
Like Clay says, if you'remeeting somebody in person,
(10:06):
you're at somebody's house.
Like you're on Google, thoseare more direct buying metrics
than, say, like, oh, socialmedia.
So if somebody's alwaysrecommending you on a Facebook
group, don't count on that asyour pathway to success.
That's a great way to getstarted.
You got time.
You can be in these groups and,like Clay says, it's almost
like high school.
If you're into the drama, itcan get really quickly turn into
(10:32):
like a loser mindset.
It can be a race to the bottom.
There's a lot of jealousy inthis stuff.
These people aren't reallydriving outside of their little
sphere.
So as you grow in a businessthis happened to Clay, this
happened to me we have less timeto be involved in these groups.
We have less time to like,shout everybody out and then,
like Clay says, you'll outgrowpeople.
And if you're outgrowingsomebody, they may get butthurt
(10:53):
and they may just find somebodynewer that they can be like the
guy.
And as you grow in business,it's like hey, you just expand
your channels, so don't be soreliant upon social media and
Facebook.
You can be a guru on Facebook.
You could have 10,000 followerson your personal page.
Everybody can love you, butthat doesn't necessarily
translate to your business.
So, instead of taking likemirror selfies and getting all
(11:19):
these likes and engaging withall these people and flexing
your brand and how great you'redoing a business, focus on
diversifying your your companyand saying, hey, if I was a big
company, would I be doing this?
I always like to think.
When I was starting out, Iviewed myself as a bigger
company than it was and I liketo view it like hey, if I'm a
customer, I don't want to reachout to this guy and say, oh,
he's just like a one man show.
Look at him Like he's beatinghis chest on our operator.
(11:40):
Again, nothing wrong with that.
But if your objective is togrow a business, you got to have
a team in place you have tothink of yourself as the next
couple of steps down the roadthan when you really are and
that allows you to grow into it.
So I always try to have like aprofessional demeanor.
I always put out the like, Ialways try to build, use social
media to like, showcase our teamand our achievements, not not
(12:01):
our dreams.
And I think people try to puttheir dreams out there but
they're not putting theirachievements out there.
Usually that's because theyhaven't achieved with those yet.
So make sure that when you're,when you're doing your marketing
and when you're in social media, you're not putting all your
eggs in that basket, because itcan.
It can trick you and it cantrick your customers and at the
end of the day, like Clay says,if you're not making money,
(12:23):
you're not doing yourself aservice in a business.
And and the entire likeobjective here is to help you
guys grow.
Whether you're brand new,you're part-time or you're an
owner operator struggling to hityour first hundred grand, you
got to know where to put yourattention and know where to put
your energy and not get stuck inthese chambers like social
media.
Speaker 2 (12:42):
Yeah, and that's where where our course is going
to come in, right, matt?
So we are going to start workingon a course, a really quick,
good course.
It'll have a lot of goodnuggets, a lot of stuff that
we've already talked aboutbefore, obviously, and uh, it'll
, it'll be there.
You can always go back to itand say, okay, this is what they
said to do here this way, thisway to be almost like a little
cat on how to grow your business, how to get to that next level
(13:04):
and, and you know, how to besuccessful.
All the stuff that we'velearned real stuff, no blueprint
, bull crap, just real likegeneric, like just real stuff
written or a blueprint or boringcourse.
It'll just be real, good stuffthat you want to listen to.
Exactly right.
Speaker 1 (13:24):
And I think, too, I'm building out SOPs.
Chatgpt is super cool.
If you guys aren't leveragingthat, it's a very cool resource.
It's like a super poweredGoogle, but you can get it to
solve problems for you andanalyze your business.
So I've been kind of on a chatGPT kick recently and I'm able
to create SOPs since I have ateam.
So I got my employees in thefield, I got my virtual
(13:45):
assistant, ryan, who helps runthings and, as I am trying to
shift to grow into differentareas say, adding on like a
painting division, working onlike our ceiling stuff, like you
can't just focus on one thingor the other.
So, like I'm creating thesesops, like standard operating
procedures where we documentlike, hey, this is our process
to whether it's me doing it, myvirtual assistant doing it or my
(14:07):
employees doing it of how weshow up every day and put the
numbers up on our board and areable to grow our business in
direction and we're avoidingchaos.
Like as you grow in business, alot of stuff hits you.
So you you need to figure outhow can I get clarity and how
can I show up, as Clay alwayssays, consistently.
So what we'll probably do inthis is not only have like
(14:27):
videos demonstrating what we doday to day, but we'll probably
keep like SOPs logs and say, hey, like this is our exact
strategy for our Google, mybusiness page optimization,
because everybody needs to bevisible on Google In order to be
in the map packs.
You need to do this, this andthis, and post this, this and
this, otherwise you're going toget lost.
And I've been able to learn alot of this stuff to chat, gpt
(14:49):
and stay up to date on a lot ofthe trends and analyze
competitors and and stuff likethat.
So it's it's going to be a coolresource that, like I'm putting
together for my team but wealso share with everybody else.
So it'd be something that, ifyou have no idea what you're
doing, you just kind of followalong and just kind of model
people like us, and that issomething that gets me excited.
Speaker 2 (15:11):
So it'd be a cool resource.
We're seeing a lot of businessmodels like ours and hopefully
we can start seeing those atExcel as well.
It's amazing what you can do ifyou follow just a just a easy
process consistently.
Another thing but when you saidsomething about the Google
thing, I've noticed a lot ofthese Facebookers that run their
business off of Facebook,direct, directly Facebook.
(15:32):
They don't even have a Googleprofile.
They don't even know how to setup a Google profile.
So it's good that we're goingto be showing people how to do
that.
I mean a lot of people.
They just they.
They see no reason.
They say, oh, we got a lot ofgood recommendations on Facebook
, why do we need to be on Google?
Right?
So if Jimmy from Orlando, sowe're in South Carolina, so
(15:53):
Jimmy from Orlando moves toSouth Carolina in our market and
they're looking for a pressurewasher.
They don't know nobody here.
They don't know none about noFacebook groups.
They can't get approved in anyof the Facebook groups or
whatever You're the Facebookerand they want a pressure washer.
Okay, so where are they goingto go?
Nine times out of 10, they'regoing to go to Google pressure
washer near me who pops up.
(16:13):
Okay, let's get a couple ofquotes.
Who has?
Who has the reviews Nine timesout of 10, they're going to pick
somebody like me or Matt thathas three to 500 Google reviews,
versus the guy that has zero orthe guy that obviously you
can't even find.
So get on Google Very important.
Go ahead and get that started.
Speaker 1 (16:32):
And Clay and I discussed this and we noticed
this too, because our market inGreenville is extremely
saturated.
It's like, hey, I rememberdoing this in 2018 when I was
kind of rolling this thing outpart-timer.
You could post in Facebookgroups, I could post a
time-lapse video and run $10 aday on ads behind it and I can
make $50,000 part-time doingthis stuff.
That's no longer a thing, but Iwas also doing it before.
(16:55):
It was really trendy.
So, like a lot of times whenpeople are selling you on
Facebook stuff or Facebook adthis or Facebook ad that they
haven't updated what they'reteaching you since when they
were probably doing it in 2018,2019, maybe even 2020.
And so that may have generateda hundred thousand dollars for
them.
But if you try to do that today, you're not going to see the
(17:16):
same return.
But these guys jumped into, say, coaching or marketing and
they're not actively runningtheir pressure washing
businesses anymore or they neverreally built a sustainable
business where you've runmultiple years, multiple trucks,
have employees, have peoplelike leaning on you to show up
every month to pay them.
It's like.
Another point that Clay says islike it's one thing if you do
(17:38):
$20,000 a month one month.
It's another thing that you doit every single month, and that
consistency is sustainability.
That comes from having thecorrect marketing strategies.
And anybody can post in socialmedia groups.
Anybody can get hot with aadministrator in a group or pay
somebody to be promoted in agroup and then make some money.
But the stuff that we do day inand day out consistently for me
(18:00):
the last five years, and almostlike four or something years
for Clay is the boring stuffthat we show up every single day
, whether it be on Google,whether it be in person, out of
person, whether it be SEO, likewe're trying to fill you guys in
on what we do.
That way we can help you outthere.
Because if you're just relyingon social media ads and then two
(18:21):
, I'm competing with people onFacebook who are doing a $10
social media ad of a before andafter.
There's no branding, nomarketing.
I have 3,500 people follow myFacebook page.
I have a super active socialmedia profile and I'm paying 60
bucks a day on Facebook ads andyou have to compete with me on
that.
So you've got to figure out howyou can compete at the level
(18:44):
you're at.
If you're saying, oh, I don'thave a lot of money.
I'm going to put 10 bucks a dayinto Facebook ads and it's
going to be a a before and afterpicture of your.
Your job that's being done.
Know who you're competing within that market.
Like, clay and I do a good jobbecause we're not stepping on
each other's toes in the samemarket trying to compete.
I don't care to be on TV andClay doesn't do the big social
media pushes that I do Like weall have our own angles.
(19:05):
Clay sits on top of localservice ads.
I want to be there, but I don'tcare to compete with him at the
top.
So it's.
We're not here trying to likedick measure amongst ourselves,
thinking, oh like, hey, that'sthe area where he exceeds and
I'm not going to be competitivethere.
So I need to figure out my ownspin and my own angle.
That way we can both win inwhatever little part of the
market we're trying to go after.
(19:27):
And if you guys are listeningand feel lost on social media or
you feel lost in your marketing, just figure that out.
Figure out where you have astrength that you can succeed,
where other people aredominating, because if you are
new and you're trying to say, oh, I can do this and we see this
a lot on new guys or local guyswho just are kind of naive.
(19:48):
It's like, hey, drop the ego,understand.
Hey, there's strengths andweaknesses here.
You have a different businessmodel.
Figure out what's the best waythat you can succeed and don't
try to be the best person witheverybody else.
Like if somebody's in theirstrength, don't try to compete
with them there, because you'regoing to do yourself a
disservice and you're probablyjust going to get yourself mad.
(20:09):
And it's just that openunderstanding and that ability
to reflect on yourself is what'srequired in business to grow.
Like we're we're taken.
I've kind of shifted a littlebit where I've got some, uh,
contractor buddies, I got somepeople and I'm I'm leaning more
into some expansion.
So this is an example of likeyou have the drop, where you go
(20:30):
and say, okay, we're going tokeep pushing forward with our,
our, our drive for pressurewashing.
I have a ceiling team whereAaron, the guy who works with me
, runs that.
And then we've recently pickedup like I have a painter and
we're going to try to do that.
So I have to lower my guard,lower my ego and not try to
compete with these guys who arelike Matt the driveway guy in
the painting space and figureout how we can supplement them.
(20:52):
And if you guys are on socialmedia or if you're trying to do
marketing things, don't try tobe the top dog in that
department off the bat.
Figure out like the gaps youcan fill best serving the
customer base you eithercurrently have or finding a gap
in the market, whether it belike going after new business
that those top dogs don't wantto go after.
Speaker 2 (21:13):
Yeah, I think you brought up a really good point.
The biggest thing with me is Idon't want to compete with you
and vice versa.
I know you don't, because we'resmart enough to know that if we
are doing the same thing as faras marketing goes, we're going
to be bidding against the samepeople and we're going to be
losing money.
We're not going to get ourmoney's worth out of that
marketing strategy if we're bothdoing the same thing,
(21:34):
especially with the samebusiness model.
I mean, we both know ourbusiness models.
We could swap places for theweek and still be doing the same
thing.
I mean, guys, that's howimportant we're trying to stress
to you that what we're doingworks with our business model.
Another thing is, if you're lostin marketing and you can't
figure out exactly what's goingon, you may be a little
(21:54):
inconsistent, may be slow If youdon't have the data like me and
Matt do to know what's about tohappen in August or September
or October, know exactly thetrends and the ebbs and the
flows of business.
Grab a piece of paper, writedown exactly where you are, what
you're struggling with and mapout what you need to do to get
there.
If you don't know how to getthere, go back and listen to our
(22:15):
episodes.
I promise you we've coveredabout everything that there can
be to cover as far as makingyour business get to where it
needs to be.
Speaker 1 (22:23):
Absolutely right.
And another thing to bring backthe point it's like Clay and I
don't want to compete with eachother, so you don't want to
compete with somebody becauseit's a losing battle.
It's like you throw two likebeta fish in a tank together.
They're going gonna kill eachother, but if they can work
together somehow they're bothgonna excel.
And like, if you are finding orif you're trying to compete
(22:46):
with somebody, make sure thatlike there's compliment, there's
like it's a complimentaryrelationship here, and like
cause I see this happen a lotPeople are like well, this guy's
doing something, so I'm goingto directly copy what he's doing
.
And if you're in the samemarket, you're going to lose.
And that's you're.
You're probably not going to bedoing this very long.
So that's a point I want tostress too.
(23:07):
It's like, hey, there's,there's really no ego in
business, because if you're, ifyou're emotionally involved
you're emotionally involvedyou're already losing.
And we want to.
Like Clay says if you're lostand you don't know where to
start, don't feel bad, we're allthere.
And even us like I look at mynumbers and I'm like, hey, look,
the market's rough, but we'reable to make right, we're doing
commercial work that's allowingus to make up here.
(23:28):
I'm trying to add on like apainting side.
I'm trying to diversify, I'mtrying to fight this and you,
just like you said, you get outa piece of paper, you open up
your computer, you're in chat,gpt, whatever you want to do.
You map out what you're, whatyou're struggling with, get
clarity on where you want to go,and get clarity on like what
(23:49):
kind of business do you want torun?
What ways do you want to market?
I'm not a door to door guy.
Clay's not a door to door guy.
We're not going to go bang bangon doors and try to get
business that way.
That's just not how both of uswant to work.
We want to be able to thinksmart and multiply our efforts.
So what we are able to do isutilize Google, utilize like
paid ads on social media orother marketing avenues where
there's more money involved.
But if you're a new guy, you mayhave to go knock on some doors.
(24:11):
Just know that you're competingwith every single other new guy
out there, so you may not get alot of return.
If you knock on 200 doors,there's going to be a lot of
doors slammed in your face.
You may make one job.
Out of that, you may make 200bucks.
You got to say is that worth mytime?
If that's all you got cool, gofor it, but figure out what
would work best for you.
(24:33):
Don't just aimlessly post insocial media, too, the same, the
same as this.
If, if, if, there's people inthese Facebook groups that are
getting every recommendation,don't try to comment in there
and you're the only personcommenting, you're going to
start wasting your effort, likeit's.
It's one of those things wehave to be critical and analyze
ourselves and and our ownactions and be realistic with
(24:53):
the situation, cause if we'reunrealistic and we're just
emotional, you're going to lookat yourself in five years and
you're going to see that nothingis like, like.
You're going to see thatnothing's nothing's going to
change.
Speaker 2 (25:07):
So yeah, if you look at that graph, you definitely
want to see the.
You don't want to see thestraight line, like you say in.
You want to see.
Okay, I did good here, I went.
You know, the market kind offell off a little bit here and
then you want to go back up, youwant, you want to make sure
you're always at that, at thathill climbing trend exactly all
(25:28):
throughout business.
But uh, I think we're coming upon that 30 minute mark and it's
kind of our sweet spot.
We like to hold the retentionon the listener.
So, um, I just want to makesure everybody follows us,
follows our pages, follows.
I'm the pressure wash guru onTik TOK.
I'm a clay Smith on Facebook,joined the wash bros group on on
Facebook where you can go inand you can ask some questions.
(25:49):
You can see some stuff that weposted.
Or Matthew Jackson, hispersonal page on Facebook, and
Matt the driveway guy, which ishis personal page on Facebook.
And Matt the driveway guy,which is his business page.
My business page is C3 WashBros.
Join the Wash Bros podcast.
Make sure you click that pageand then follow us on all
platforms.
Make sure you're downloadingevery week.
It helps us out a lot.
Speaker 1 (26:07):
Exactly right.
Yeah, as we keep growing, themore downloads we get, the more
we can be seen by others, so ithelps us on the ranking list and
allows us to be morediscoverable.
So if you search on, I know Iwas searching like pressure
washing marketing podcast orsomething like that and we were
able to become visible in theselists.
So it's pretty cool andexciting to see that.
Hey, consistency, showing upevery day, adding value, just
(26:28):
being authentic, is kind of thekey to success and that's like
the same mantra of the Wash Brosmantra that we have in this as
we do in our businesses.
So it's just following theblueprint showing up every day
and then before you, you know,you look at yourself five years
down the road and then you got alegitimate business and and
you're doing everything you wantto do.
So that's, that's everything Igot.
(26:48):
Is there any closing statements?
You have clay.
Speaker 2 (26:51):
No, just make sure that you're looking at
everything you can as far asyour marketing.
Marketing is important.
We're coming up on the winterseason very closely, very
shortly.
I know a lot of you guys dochristmas lights looking into do
christmas lights.
Just make sure you come up witha marketing strategy.
Don't rely so strictly onsocial media.
Be working on the other avenuesas well the search engine
optimization and stuff like that.
(27:12):
It's very important.
Make sure you're getting yourreviews on google.
I would say 70 to 80% of mybusiness comes from Google.
So just make sure you get onthere and make sure you're
pounding it.
Make sure your customers areleaving reviews.
If you've worked with anycustomers previously, send them
the link, share your profile.
Tell them to make sure theyleave a review.
It helps you out.
They're looking for the mostactive profile on Google.
That helps you with youroptimization.
(27:32):
So just make sure you'restaying on there, staying active
.
Make sure, if you haven't setit up, get it set up.
Promise you it'll be worth itin the end, Right?
Speaker 1 (27:40):
Exactly.
And if you're sitting therewith zero reviews, figure out a
system, see how many reviews youcan get, cause like I got 500
something reviews, but I was.
I remember 2022 being like man.
I'm almost at a hundred reviews, like that's going to be so
cool.
And then you look at yourselfthree years down the road and
you got 500 something plusreviews, and then you're in the
(28:00):
top top one to top two of thearea of reviews and then there's
trustworthiness there.
So consistency show up everyday, get reviews.
It's pretty simple.
It's going to be boring, it'snot very rewarding, but every
day you say all well, I got onereview today, move the needle,
one review today and then, slowgame.
There's nothing sexy aboutbusiness.
Everybody thinks business is sosexy.
(28:22):
Everybody wants to jump intosomething and think it's going
to be as exciting the first year, every single year.
It's a job.
You show up.
There's days where you feellike you lost.
There's days that you feel likethis sucks, what am I doing?
Clay and I talk about.
All the time we're like like,hey man, I'm bored.
What are we doing next?
It's like show up every day.
It's be consistent, likenothing sexy.
I saw a quote on Facebook andthis will be the last thing I
(28:42):
say it's like a 20 year oldplumbing business isn't sexy,
but that buys you a beach, likeit buys you a beach house.
It's like everybody wants thissexy quick fix, but that doesn't
buy you anything.
That doesn't make you money.
Like long-term wealth and bizis is built through business and
that's built through hard workover time.
So that consistency, thatshowing up and understanding,
(29:06):
understanding how your businessoperates Remember, you want to
be a business owner, you want tothink like a business and not
like an owner operator.
So, on that note, uh, that'severything I got.
I can, uh, hit the outro andthen make sure to comment and
follow and subscribe and we'llsee you next week.
Speaker 2 (29:22):
See you guys, see you .
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