Episode Transcript
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Speaker 1 (00:32):
What's up, guys?
It's Matt Jackson and ClaySmith and we are the Wash Bros.
Thanks for tuning in.
Welcome to episode 9 of season2.
And in this episode we're goingto break down, talk about how
that we we're going to breakdown how to hit a thousand
dollar day.
So we talk about a lot ofthings, but we understand a lot
of guys who listen to this,maybe on the newer side, and
(00:53):
want us to kind of break it downfrom the start and say, like
the number one thing you shoulddo is figure out how to hit that
$1,000 a day.
And we'll kind of talk aboutour mindset, marketing, sales
and how we set ourselves up fromthe beginning to get our self
booked up so we can grow ourbusiness.
So you want to kick this thingoff, Clay.
Speaker 2 (01:12):
Absolutely.
I always like to do the gooddeeds and kicking this thing off
.
As always, we appreciateeverybody listening, downloading
our content here, taking alisten on our live stream.
We got going on youtube, applepodcast, the whole nine yards.
We appreciate all the support,um, so book in your first
thousand dollar day, veryexciting, um.
(01:33):
I think it's very cool thatwe're actually talking about
this, this episode, becausealmost thought it was impossible
and I think that a lot of guysare um started starting into
this, maybe a little smallminded as I was.
I was guilty of that, you know.
I just wanted to hit the twoand three hundred dollars a day
when I first started, which isjust insanely crazy to even
(01:55):
think about now, because if Ionly did a two hundred, I can't
leave.
I won't even leave the housefor that much now, obviously,
and I know you wouldn't either,matt.
So how do you set yourself upto hit that thousand dollar mark
?
We're going to go ahead andwe're going to go over all of
that in this episode.
I'm so excited to actually talkabout it because there's so
many things that go into placethat you don't even think about
(02:18):
that.
Make sure that you can do itand do it consistently,
consistent.
Speaker 1 (02:23):
Consistency is a word
that we like to use a lot
because it's true and uh.
One thing that's cool is we'regoing to start coming out with
merchandise and shirts with ourfavorite catchphrases and some
cool pressure washing lingo onthem, so that'll be something
that you'll check out.
We'll probably drop a link, uh,maybe after this episode airs,
uh, sunday night.
So be something cool that wouldbe.
(02:45):
But back to Clay's point aboutin the beginning.
A lot of us come from jobs, saywe're working like an hourly
wage or we're young.
A lot of guys nowadays arestarting from scratch.
They're like, hey, I'm a highschool kid or I'm 15 years old,
16.
I'm trying to figure somethingout and I see online that
everybody's talking aboutpressure washing out and I see
online that everybody's talkingabout pressure washing.
(03:06):
That's something to do and,yeah, you know how to buy the
equipment, you know how to dothe job, but you don't know what
to price.
And this episode we'll talkabout how that we get from just
having the equipment to findingjobs and pricing jobs correctly
so we're actually making moneyand being profitable.
Because on Facebook right nowin our busy season, you see guys
posting stuff that's attractingthe wrong type of business, the
wrong type of work, or they'readvertising themselves way too
(03:28):
low, pricing wise.
So we hope with this episodethat we're going to kind of
break down a lot of these thingsthat people are doing wrong and
tell you what you're doing.
You need to just start to docorrectly and then get your
mindset in check and then getyou to sell yourself and your
value so you can easily hitthose thousand R days.
Speaker 2 (03:46):
And, and then get you
to sell yourself and your value
so you can easily hit thosethousand hour days.
And it's much easier than youthink, right, and once I started
doing it and doing it, anddoing it, and doing it, it's
just like clockwork.
It's almost like brushing yourteeth in the morning.
It's very, very easy.
The biggest thing isconsistency setting yourself up
to be successful, doing thethings every day that you need
to do to make sure you can hitthat number.
(04:08):
And you just got to basicallytake out a piece of paper and a
pen and write down all thethings that you're doing and all
the things you need to work onand then try to figure out how
to get there.
And before we actually got onhere tonight, I was actually
looking and I actually sent itto you.
Matt, the 149 ad.
I'm not sure how I know.
(04:28):
I know that you can likebeginning, starting out.
You can make money, I guess,doing a house for that, if
you're quick enough or whatnot.
However, you, you know your,your mind is with where your
mind is with that kind of stuff.
But if you're advertising forcheap customers, you're going to
get cheap customers and in myexperience in businesses, when
you're advertising for the cheapcustomers, those are usually
(04:51):
the harder ones to deal with andthe most trouble that I deal
with in in the pressure washingbusiness.
I mean they just seem thepickiest because they're trying
to get the most bang for thebuck while you're there.
Speaker 1 (05:03):
Exactly, and a lot of
times too.
A guy or a customer who's agreat customer, it's not going
to be interested in an ad thatsays we'll wash your house for
$149 because it's almost likethe Walmart.
Like you go to where we live inGreenville, there's different
options for grocery stores.
You got people that shop atWalmart and then you got people
that shop at Whole Foods.
(05:23):
We want to be that Whole Foodsoption to people.
We want to be on the samestreet.
But people choose us and paymore because we get more value.
They get more value out of usthan a budget and, like I'm sure
those people who shop at WholeFoods would love to save money,
but they see value in what WholeFoods provides as opposed to
what Walmart provides.
(05:43):
And that's the same strategy wewant.
If, like I go to, like I'll shopat Whole Foods and they're not
posting sales every day, they'renot posting sales everywhere,
usually it's like hey, this isexpensive, but we're going to
buy this because there's valuethere.
And if you're throwing out bait,like you're throwing ads, or
you're putting marketing out andposting and putting signs up,
advertising yourself as thecheapest, you're just going to
(06:04):
attract the cheap customers andit's not like, oh, I'm going to
pressure, rush thatmulti-million dollar house and
I'm the cheapest bid.
Those customers aren't evengoing to pay attention.
They want somebody that theyknow, like and trust.
And if you start out by sellingyourself short and say, oh, we
do this for bare bottoms pricing, you're going to be invisible
to these people that aresearching for that higher value
(06:26):
company and pay more money.
So you're just going to attractthese cheap people that nobody
wants.
And if you're trying to hit$1,000 a day, you're going to
have to have a certain amount ofjobs that you do a day and you
have to have a certain amount ofpricing of those jobs per day.
So it makes sense.
Speaker 2 (06:43):
Yeah, Like on average
.
I know that me and you both, wehave three to four stops a day
on average per truck.
So if, if I'm a, if I'madvertising $150 house washes,
it's going to be almostimpossible to hit a thousand
dollars a day.
It would be impossible and Iknow, and I know that where
we're at in our stages ofbusiness, we want to hit at
least, at least $1,500 a day ona truck.
(07:04):
If we're not doing that, thenwe got to figure out what we're
doing wrong to get morecustomers, or figure out what's
going on.
However, if, back to going withwhat I was saying, $150 house
wash, if you do three of those,you're only at $450.
So something's got to be done.
It's all a numbers game.
How can I get to that $1,000?
If I can do three stops, if Ihave a $300 minimum, times that
(07:28):
by three, I have $900.
And you're nine times out of 10, I'm going to do three $300
jobs and that's.
I think that basically, with meand you, matt, we set that $300
minimum.
Once we set that minimum at$300 because everybody's going
to want to wash their house andtheir driveway, more than likely
so then you bump into thosefour and $500 tickets.
(07:50):
So then you know, on average,we're doing those five to 550 on
average tickets and then that'show we get to our 16 1700 days.
So it's like you say, man, it's.
It's so much easier than inthan you really think of.
You know, you think it is.
It's just a numbers, matt.
It's so much easier than youreally think it is.
It's just a numbers game.
You got to figure out what canI get my average ticket to and
how can I get there.
It's not so much a what do Icharge per square foot game.
(08:14):
It's a what can I get my ticketto game?
Exactly right.
Speaker 1 (08:18):
What can I get my
ticket to and know your speed
and know your numbers.
If you have really good stuffand you know, hey, this house
down the street from me is goingto take me five minutes to get
there and I can bang it out andmake 300 bucks in 45 minutes.
You can charge 300 bucks forthat house because of your time.
You can hop across and doanother house and then like how
(08:40):
Clay and I price things, we,like you said, we kind of break
it down to the day and say, okay, I know this day we're going to
, I have this many hours I'mworking and if I got a couple
easy jobs that are close to eachother at 300 bucks, I can
squeeze another one in.
We're not saying, oh, that onejob that we're going to fixate
on and charge X amount persquare foot, like that's, that's
not the game to play.
The game that we play becausewe do volume and we stay busy
(09:03):
and and we have growingbusinesses Is breaking it down,
breaking our goals down intothat day rate.
So that thousand dollar, ifyou're, if you're brand new
Thousand dollars, is a veryattainable thing to do per day,
and whether that's three jobs Atlike 350 dollars, because I
think that would end up to belike 1050 or something like that
.
If you're just doing roughnumbers.
(09:24):
So what we like to do and I'lltell customers this it's like,
hey, we have a $300 minimum,like almost off the bat.
And if they're like, oh, wejust have a tiny patio or
driveway, yeah, sure, whilewe're there, we're really fair
and we can take, we can knockout a lot of work.
We just require like $300minimum.
And then they're like, oh, sohow much is it to do this and
this?
So I'll take that $300 of justdoing like their sidewalk and
(09:46):
their driveway to.
Oh, we can do your house andthat for like 450.
And they're like, oh, thatsounds fair.
If 300 bucks just to do thisand then you're going to throw
in my house for only an extra150 bucks, that sounds real fair
.
We're not charging by thesquare foot.
We're looking at the size ofthe home and say it's going to
take us this much time for thetotal trip there, and that's how
we're doing 450 bucks in liketwo hours.
(10:08):
We're not sitting here tryingto be like oh well, I got to
charge this much per square foot, I got to charge this much for
this and that's just confusingand it's wasting time, because
the objective is to hit thatthousand dollar day or the 1500
day, and then we break it downinto the jobs.
So it's pretty simple math 100.
Speaker 2 (10:27):
Agree with everything
you just said, especially with
the with the square footagething.
If I could figure out a squarefootage formula that would work,
I would be rich.
Speaker 1 (10:35):
But um, it varies too
, because if you're just
cleaning a brick house andyou're cleaning the trim and it
takes one lap around, that'scompletely different than some
heavily saturated vinyl sidinghouse.
That's going to take multiplepasses.
So, like the square footagegame doesn't work there.
Speaker 2 (10:53):
Correct.
I always chuckle when thesenewer guys they call and try to
get pricing from me and I alwaysknow it's a new guy because
they ask how much I charge persquare foot, trying to pretend
to be a customer and I alreadyknow a customer is not going to
ask how much you charge persquare foot.
Just in my experience with thevolume of leads that we get.
Speaker 1 (11:11):
And then people are
like well, I charge by linear
feet, so they even morecomplicated and say I'm
measuring the linear feet aroundthe building and then
multiplying it by this.
Don't fixate on trying to soundsmart and technical when you're
just completely missing thepoint.
And I feel like that's thenewbie trap that people fall
into, because every guru oreverybody online tries to be
that hotshot that knows allthese random facts and
unnecessary things.
(11:32):
Because instead of them goingout there and doing stuff and
making money, they're sittinghere kind of being a keyboard
warrior back to you and saying,oh, you need to charge by this,
because this is what I get.
Meanwhile, they're doing Xamount of jobs a month and
they're not making any money.
So like there's a hugedifference between the people
who are actually going out there, getting it and pricing it
based upon their time andrunning like a business and
(11:54):
saying this is the month goal Ihave.
We're going to break it downinto, say, a thousand dollars a
day, and then we're going to bedoing it in this many jobs a day
.
Like it's the framework that weuse is way better than that
square footage pricing.
Or I only charge this much.
Like don't get stuck in theweeds.
Speaker 2 (12:10):
Don't get, don't get
caught up in all that kind of
industry bullshit where thesepeople are telling you online
what to do when they're notdoing it themselves.
It's like I said on Mike andJeremy's podcast the other day
you know, anybody can doanything awesome one good time
and they'll brag about it ahundred times, but how many
times did they actually do it?
(12:30):
So if you can't, if you, if youdo one good thing one time, but
you can't consistently do it,then it doesn't matter.
Speaker 1 (12:38):
Exactly and reality
of the situation.
If you look at numbers, a lotof times like 20% of of like say
you're giving out estimates andthere's 20% of the people that
aren't going to question it.
They're just going to say, yes,sure, there'll be a lay down
customer and like you get volumeinto the game.
And if you're like, oh, I hitthis one person at 30 cents a
square foot and I just like tookadvantage of them, like that,
(13:00):
that's not the norm.
You just got lucky and got thatright customer and we'll do
jobs.
And it'll be like the last guydid it for 900 bucks or 850
bucks and it took him all dayand Clay and I will be like 500
bucks and be in and out in anhour and two hours and they're
like, whoa, you guys are awesome.
So do we want to be the guy thatstretches it out and like
(13:20):
Dick's customer over and thinks,oh, this is the old school way
of doing it.
I've been doing it for 20 years.
What do you guys know?
Or do you want us to lap you bydoing so much more volume and
being more efficient and makingmore money?
And that customer is going tosay, whoa, this guy did it for
cheaper price, better qualityand he was not wasting all day
long at my house.
(13:41):
Like people don't, people don'twant to be charged a ton of
money and have somebody sittingat their house all day long
doing nothing.
So, like I think you likeinitially a customer would be
like, oh, you're going to behere all day.
And you're like, no, I'll behere in 90 minutes.
And like the professionalismthat we deliver is like through
our equipment and our techniquesand they're like wowed by it.
They're like, wow, you guysrock.
So like you can make two, threehundred dollars an hour being
(14:04):
professional.
And then moving to the next job, and these customers are going
to say this guy knows what he'sdoing and you're not tying up
their whole day.
Speaker 2 (14:13):
They probably would
like to be doing a hundred other
things and being stuck at theirhouse, even though they really
don't have to be.
They just I think it.
I think it makes them feelbetter to be there.
I haven't really figured thatone out yet.
I always, uh always, chucklewhenever I get the customers
that are like oh well, I want tomake sure I be here, like are
you going to come out and holdthe hose for me?
Speaker 1 (14:32):
Yeah, I'll charge you
extra if you want to be my
helper.
I'll even give you a shirt.
I got one in the truck yeah so.
Speaker 2 (14:38):
And another thing is
I see a lot of people they're
getting fixated on theirequipment.
I'm freaking huge on keeping myequipment just the simplest as
it can be.
You know, I don't want to pullout three or four different
hoses to do four differentthings.
I want to pull my water hose,hook it up to the house, turn my
water, greet the customer, domy walk around.
I mean, I have my own littleroutine, you know, walk around
(15:01):
with a customer at the house andtry to figure out what they're
really concerned about, theheavy areas that really need
attention, and then get to work.
I mean, like I say, hook thewater hose up, pull my pressure
hose, start the pressure washerup and go to town.
And on average I think that I'min and out an hour to hour and
(15:23):
a half on each stop.
And that's how I'm able to knockout five to six jobs a day if
need be, If that's what it'sgoing to take to get my $1,500.
Speaker 1 (15:33):
Yeah, and I don't
think you have any complaints of
being too fast or like notbeing attention enough attention
to detail.
If anything, these peopleprobably give you a tip because
they're like this guy knows whathe's doing and they see your
social media and they see yourGoogle reviews and they say this
isn't some fluke.
This guy does this all the timeand they respect that and
that's like the value that webuild into our companies and
they respect that and that'slike the value that we build
(15:57):
into our companies.
Speaker 2 (15:58):
Yeah, I mean, I've
worked very hard to make sure
that our customers are confidentwhen we show up and they
already you know, with our meand you both, matt we that's how
we brand ourselves they feellike they know us when we show
up and start cleaning at thehouse or whatnot.
So just feeling confident inwhat you do and not being like,
(16:20):
you know, just that skittish guyshowing up with a pressure
washer and you know you got tobe confident when you show up to
that customer's door and shaketheir hand and know what you're
talking about.
Speaker 1 (16:31):
Exactly, and that's
where you want to.
And then this kind of circlesback to the beginning of the
podcast, when we were talkingabout people advertising just to
get work.
And then their strategy is like, well, I just upsell, I'm the
upsell guy.
Well, if you're baiting acustomer in at a low ticket,
you're not really going toupsell them that successfully,
and if you are, they're going tobe pissed off.
(16:51):
And that's not what we want.
We don't want to start arelationship off bad from the
start and we don't want tocomplicate it and make our day
too long.
We pride ourselves onefficiency and moving forward
and volume, and that's, I think,the name of the game in
pressure washing.
Everybody is trying to sellhigh tickets in this space, but
there's way too much competitionfor people to be trying to rip
(17:14):
everybody's head off at $1,500 aticket and have enough work to
make this a full-time gig.
So, like the, the shift in theindustry is more towards the
model that we're at and um, it'sleading by, uh, like pretty
much showing up somebody's houseand being efficient, knocking
it out and then moving to thenext one, not getting hung up on
(17:34):
the details, not getting hungup on the nonsense, not getting
hung up on the nonsense and youalso don't want to attract the
crappy customers because, like,attracting the right customer
from the start is the mostimportant thing.
I feel like you and I have verysimilar customers where they
don't really balk at the priceand if they do, we instantly
like shoot them down.
We're like, sorry, call somebodyelse.
We had had a guy call us on onlocal service ads today.
(17:55):
Funny enough, clay, let me knowhe's like this guy just was
trying to like beat me up on a$300 minimum and then not even
five minutes later he called mecause we were probably next in
line on local service ad and hekind of gives me the same spiel
and I was like we don't move ourtruck for less than 300 bucks.
Click.
So we do not want to say okay,yes, sorry, sorry, sir, for 275
(18:19):
I'll come out and do whateveryou you need me to do.
And then, and then you getthere and he's like, well, can
you do that while you're at it?
And then you're like this iswasting my time and he's not
going to pay me for it yeah,they keep.
Speaker 2 (18:30):
Uh, in my experience
it's just exactly like what you
said you get out there and theywell can add this Can you hit
this while you're here?
They try to get so much.
Speaker 1 (18:39):
Can you get my
furniture clean?
Speaker 2 (18:41):
No, yeah, can you
flip every one of these cushions
over for me and then flip themover on the other side when
you're done with the one side,after they drop?
Yeah, and it's, it's, it's very, it's, it's very.
I mean, it's so true.
I mean they're all the same way, and it blows my mind.
It's almost like they gettogether and have a little group
and they all do it to everybody.
I don't know.
Speaker 1 (19:02):
I swear it's like an.
It's all the same.
It's like an entitlementattitude of people who are kind
of broke and they think that, oh, these people need to bend over
for me to do work.
And we cut that out from thestart.
We're like, absolutely not Callsomebody else.
So you don't want to beattracting these types of people
(19:23):
.
Because once you say, hey, wehave like a $300 minimum.
We have a minimum where if webook a job, we can hit that
$1,000 day without too manystops, so like three or four
stops.
And then a lot of times likewe're saying, hey, if it's 300
bucks for us to show up and dolike that tiny driveway and
(19:43):
little patio you're talkingabout, we can throw in that
house for 450 in total andthat's a great deal and for us
it's maybe an extra 30 minutesand the customer thinks they got
a rocking deal.
So like there's so muchpsychology that goes into the
play of pricing and it like acustomer's not sitting here and
saying, oh well, you need to beat this much per square foot, or
you need to be this or you needto be at that.
They're looking at it andsaying, I, I can do that.
That's fair.
I don't want to do it.
450, 500, 600 bucks that's coolwith me, like that's how we
(20:07):
price things and how we think.
And if you're just starting out, you want to be selective in
who you take on, because in thebeginning I was chasing these
like hundred dollar jobs andthen I'd be doing four jobs at
150 bucks on these tiny littledriveways and then it'd be like
oh, I made 600 bucks for a fullday work and it's like you can't
(20:28):
ever get ahead because there'scost associated with that.
So like like this guy wasrunning a Facebook ad for 14149
driveway or $149 housewash.
Well, how much is he spendingon his ads?
Probably a minimum of 10 bucksa day.
How much does it cost forbleach?
Five bucks a gallon.
How much is gas?
$3 a gallon.
What is truck?
What is insurance?
What is this equipment?
(20:48):
Guy's probably not making apenny and it's easy to get
caught up in revenue and missout on your profit.
And then a lot of these peopleare like I don't have any money,
I can't afford it.
It's like charge more.
Speaker 2 (21:04):
Yeah, it can be a
tough business because
everybody's wanting to do thepressure wash and stuff.
But you set yourself up to besuccessful.
Do the things be consistent, dothe things we tell you to do.
You can be very, verysuccessful.
And one of the things that hashelped I know that's helped you
and I know that it's helped meand that kind of helps us be at
the top of our market is theGoogle reviews.
(21:27):
If you haven't set up yourGoogle my Business profile with
Google Maps or however you gointo your Google profile, make
sure that you've set that up,and set it up immediately,
because it may not make adifference right now but in two
to three years down the road.
If you consistently get thosereviews and you work on your
(21:49):
profile and you do the properthings that you need to do, it's
going to pay off because I canyou know we're on year four or
five.
I've been doing.
I feel like I've been doingthis 20 years.
But if you make sure that youdo everything, you'll be like me
and Matt.
Matt's got almost 500.
I'm trying to get to 400 Googlereviews and when they go and
(22:11):
they start doing this priceshopping crap or whatever they
do these customers?
If they do it, um, nine timesout of 10, if you give them a
fair price and you have thethree or 400 Google reviews,
they're more than likely goingto go go for you.
Even if they do get a pricefrom the guy that's only got 20
reviews, they're still probablygoing to go with you because
(22:31):
you're still fairly priced, evenif it is $50 more.
Speaker 1 (22:35):
I think there's been
multiple times where somebody
has said, hey, if you can lowerit $5.50 or if you can drop your
price $100, I'll go with you.
And you say, no, we don't dothat.
And then they say, okay, well,we still want to go with you.
Speaker 2 (22:48):
Yeah, just like I had
, and if you go to our Wash Bros
group in Facebook, you'll beable to see that.
Speaker 1 (22:57):
More times than not,
somebody quoted of a business
that was not as branded as wellas ours or had less Google
reviews or less reputation, andthey were trying to get us to
lower our price to their valuethat was given, and they saw
more value in us, so they'rewilling to pay us more money
Because we stand our ground andwe're not saying, oh sure, I'll
price match, like, we don't wantto get in that game.
This, oh sure I'll price match,we don't want to get in that
game.
This is the spring when we'reshooting this, we're in the
(23:18):
spring season.
So you don't want to negotiate,you don't want to let your
customer kind of take advantageand take control of the
situation Because, too, ifthey're beating you up on the
front end, wait until you get tothe job and they're like well,
you missed a spot, you didn't dothis, you didn't do this, I'm
not gonna pay you until you dothis, like no, no, no, we don't
(23:39):
play that game it's like here'sthe invoice.
Yeah, those are definitely theworst.
So, like the whole, the wholegame is to to know your worth.
Say we want to hit a thousanddollars a day.
That's a great starting point.
I remember when I was well I Istarted this game part-time so I
had Monday through Friday tobook Saturday and Sunday and I
would just do organic marketingat that point because I didn't
(24:03):
have a lot of money and I'd say,hey, if I can get three jobs or
four jobs at three or fourhundred bucks, there's my
Saturday and then there's mySunday.
I'm not over here trying tochase every opportunity just
because, oh, a hundred bucks,I'll drive here here, 100 bucks,
I'll drive there.
Like you quickly run out oftime and so the it's a time game
.
Do a minimum of like 300something bucks and then try to
(24:24):
bang them out as fast as you canbecause, like like clay says,
like it's a volume game and whatyou do catches up to you years
down the road.
Like clay's really good on islike google, my business stuff
because of he's been consistentwith it and I've started to
notice him popping up in areaswhere, if I search pressure
washing, like in a differentarea like his name would start
(24:45):
to show up in the map packs, andthat's just because of the
consistency, like he was sayingyeah, you don't see results
right away.
Speaker 2 (24:53):
It's so hard, hard to
get discouraged with that stuff
, but in the long run it reallydoes pay off.
Google is looking for the mostactive profile.
Who is the most active?
Who's getting the most reviews?
Who's posting the most pictures?
Who's writing the mostdescriptions?
Whoever is the most active iswho Google loves.
(25:14):
Whoever is the most active iswho Google loves.
And whoever is active, whoeveris consistent, consistently
active on their platform, andthat's who they want, because
they know that that you're goingto take care of their customer
because, at the end of the day,it's their customer, it's not
(25:37):
your customer, because they'regoing to there, they're going to
Google to find pressure washing.
So technically it's Google'scustomer and Google wants that
customer to return, just likeyou want that customer to return
to you.
So boom.
Speaker 1 (25:45):
Absolutely.
He just described Google'sbusiness model right there.
If you're using Google as asearch engine, you want
trustworthy people, so they'regonna make you have to do
everything you possibly can inyour power to be trustworthy,
consistent and predictable.
So they're going to make youyou have to do everything you
possibly can in your power to betrustworthy, consistent and
predictable.
So that way, google says thisguy is the guy you need to hire.
And Google doesn't say oh yeah,this is somebody you need to
(26:05):
hire.
And then they hire you.
They get mad.
They say I'm never going tosearch anybody on Google again.
Speaker 2 (26:09):
That sucked so
Absolutely they no doubt but,
but, um, but it's like you'resaying earlier, the branding if
you don't have a brand.
I know there's a lot of guys, Iknow there's a lot of guys in
our area that are great washers,but they they're just stuck in
(26:33):
the old times.
It's kind of like we talkedabout on the podcast with jeremy
and mike the other day.
They just have a whatever, justa basic logo.
They have a pressure washer,they do a great job, they have a
lot of customers in theirnotebook, but they don't really
have a brand.
They it's just, you know, andyand his Andy's pressure washing
(26:55):
or whatever.
There's not really a brand likeC3 wash pros or Matt the
driveway guy or you know I don'tknow what other good names
there are in the area.
But you gotta, you gotta buildsome value behind your brand.
Speaker 1 (27:09):
Yeah, that I mean.
If people see you investing inyour brand, they're going to
feel confident that you're goingto invest in cleaning their
home.
It's a reflection and they'llsay, okay, well, this guy has a
magnet on the side of his truckand he doesn't care about
marketing and branding hisbusiness.
Is he really going to be thatgood at cleaning my house?
Is he going to have the bestequipment?
(27:29):
Is he going to care a lot or ishe going to be the cheap guy
that I know I can hire him forcheap because he doesn't have a
lot of expenses?
Think of the psychology thatyou're putting out Like oh yeah,
I have a trailer and a pressurewasher.
That's about it.
Okay, you're going to get cheappeople because they're going to
go to you, because they're goingto think they can get a deal
and that's not helping you outto hit these $1,000 days or
(27:50):
consistent days where you canreally grow your business.
And in the beginning it's likefill the schedule how do you
fill $1,000 a day?
And then how do you fill afive-day week?
That, and then how do you filla five-day week?
That's the starting point andyou try to do it as in little
amount of jobs as possible butyou don't want to charge too
much, where you're not closing alot of jobs and you're not
staying busy, but you don't wantto do it too cheap, where it's
(28:11):
costing you money and it'scosting you too much time, where
you can't hit thatthousand-dollar goal.
So it's a game and variables oflike, branding and all that
stuff all play a factor in it.
So it's super important becausebefore Clay had his truck
wrapped and all that stuff andthe skid in the back, I'm sure
if he was treating customerslike, oh, this is what we have,
our minimum, this is what we'redoing, they would be like, sorry
(28:33):
, I'm going to go with somebodyelse.
But now that he has thisBrandon check, people don't even
question him.
They say, cool, sign me up, youknock out a job in an hour and
a half.
They're going to say, that'sgreat, here's 500 bucks.
But back in the day they wouldprobably go around and make sure
that you didn't just cutcorners.
Speaker 2 (28:48):
I can personally
vouch for that.
The customer is much moreconfident.
You pull up with a nice cleantruck with a wrap on it and some
cool looking gadgets on theback of it.
It's not really nothing fancyto me, I mean, it's just a
professional, well put together,skid right.
(29:10):
And when they see all thatstuff they're like, okay, this
guy's got the stuff, he's gotwhat it takes to wash my house.
And then you know, I had thislittle thing where I woke up to
bring the doorbell wait for thecustomer.
When I get the customer at thedoor, I immediately hand them a
business card.
They have all my information,they can stare at it, they can
look me up further, do moreresearch on me while I'm
(29:31):
cleaning their house.
And you know you treat themlike a professional.
And once you do that, they feelmore confident.
There's nothing more than youwant than a customer to not feel
confident when you show up andshow up with.
You know whatever you'reshowing up with.
And then you're skittish.
You're scared of the customer.
You don't know how to socializewith the customer.
You don't know how to talk tothe customer.
(29:52):
All you know how to do ispressure wash, which obviously
that's what they hired you to do.
But it goes a long ways if youknow how to socialize, speak
with the customer, know theproper verbiage, know how to
speak with them and then, whenit's complete, do your walk
around with the customer, makesure they're happy, ask for that
Google review and then ask, hey, how would you like to pay
(30:13):
today?
Or you know.
However, you do all that.
We let our CRM handle all thatbecause I feel like it's more
professional doing it that way.
Speaker 1 (30:25):
But there's just so
many small things that make the
biggest difference.
I agree.
And if you're new and you'restressed out and worried about
how do I clean this, how do Iclean that?
How do I figure out how to dooxidation removal?
How do I do rust removal?
Figure out how to soft wash,figure out how to surface clean,
be as efficient as you can be,simplify it and then charge
appropriately.
Don't gouge people, don't gettoo fixated in the little things
(30:47):
on charging.
Say this is what I need to doto make my daily goal of, say,
$1,000.
I need to charge this job $300to $500.
And then, instead of being tooworried and trying to be too
complicated with the technical,figure out how to be a smiling
guy, how to be friendly, how tobe a good guy carrying a
conversation with the customer.
(31:08):
Make them feel like, oh wow,there's a great service there.
And that is going to go so muchfarther than if you're the
technical guy.
Because every time I hireemployees, I don't hire them
based on their pressure washingability, if anything.
I hire employees that havenever pressure washed before,
because usually the ones thathave pressure washed think they
know everything.
And then you have to say well,I'm hiring you to pressure wash.
(31:29):
Obviously, you don't know a lotabout pressure washing, so,
like I hired these guys who aregood, social, personal guys,
nice guys, attention to detailthat's all that's required in
this business to be successful.
So, don't get too worried if youdon't know all the technical.
If you don't know, oh, how am Igoing to do this?
How am I going to do that?
Simplify it you spray bleach,spray wet on a house.
You get the green away.
(31:50):
You hit it with a surfacecleaner $300.
Multiply that three to fourtimes.
There's your thousand dollarday business.
But again, it's a peoplebusiness and people get stuck up
in the nuances and the nonsenseand they don't.
They kind of miss the point ofit and that's like a mistake I
see newbies make where they justover complicate stuff and like
(32:13):
my employee he's ryan, he's beenwith me two years and I think
he's washed 1200 homes.
So like he didn't know anythingabout pressure washing, he
knows how to pressure wash andhe does a great job doing it.
But, more importantly,customers love him.
And that's what you guys wantto be when somebody shows up.
When you show up to somebody'shouse, you want to be like, wow,
that guy's great.
He spent five minutes talkingto me.
(32:35):
He's a great guy, he caresabout my job.
I had a pest control guy heretoday at my house.
I don't care what did?
He just sprayed stuff out of apump sprayer and then he put
some granules in my yard.
But it was friendly, upbeat,cool, seemed like he knew what
he was doing.
He left in 10 minutes, did whathe did do any technical thing
to my house, I don't know, butthe experience was great.
(32:57):
So I gave him a five star andthat's like the objective that
we want to have with ourbusiness.
Speaker 2 (33:04):
Yeah, if the customer
doesn't like you, they're
probably not going to call youback again.
So make it.
Make it a great experience.
Don't make it an awkwardexperience.
Don't make it a weirdexperience, just make it a great
experience.
Whatever you got to do, make ita great experience.
Whether I get a little personalwith them, don't get personal
personal, but find that commonground with the customer.
(33:24):
If you're skittish, you'rescared to talk to people, just
find the common ground.
Just have a conversation withthe customer, just like it's
your friend, just like it's yourmom, just like it's your
brother, whatever.
But if they trust you, theywill do business with you.
They will keep doing businesswith you.
My repeat customers are theeasiest and they're my most
favorite.
They're just like whatever.
I just need to get on yourschedule.
(33:44):
Come on out, send me a bill.
Speaker 1 (33:46):
That's the best thing
about this time of year too.
The repeats come out and end ofApril, may for us with the
pollen, all of my guys arehitting me up.
They're like, hey, I'm like 500, just like last time.
They're like, sweet, just shootme the invoice.
And then the longer you're inbusiness, you're like I could
fill 30 grand plus in one monthof just repeat business.
(34:07):
And then, and then, that's whenit gets fun.
And then, like you level intosaying I'm going to add another
truck because, like I know thatthese guys like me, I stay on
them.
And then they call me everyyear, and then the next year you
got more and more and more.
And then you're building outthe business as the as as it is.
So we're charging people fairly.
And then if somebody's like,hey, last year, this is the
(34:28):
price, and I'm like that's fairfor me.
Still, let's roll forward.
We keep it smooth, we keep itsimple.
Speaker 2 (34:33):
And you know it's
going to be cleaned from the
previous year.
Speaker 1 (34:37):
That's another huge
thing too.
The first time, because myemployee has cleaned houses, and
he's starting to see therepeats because it's like year
two, year three, and he's likethe first time I cleaned it was
filthy.
But since we were fair and theyliked us, they used us at a
more frequent level where we'realmost cleaning it every other
year.
And the second time we go outwe're like spraying a little bit
of algae slash dirt off thehouse, versus like super baked
(35:00):
on stuff yeah, so he's like ittakes half the time because the
house is in maintenance mode asopposed to like the first
cleaning and that just.
Speaker 2 (35:11):
Another big thing is
knowing your area.
You need to know your area asfar as geographically I hope I
said that the right way you needto know the map of your area,
be very familiar with uh, thetravel, the travel time, and I
think that plays a big rolebecause if you're trying to hit
(35:31):
four or five jobs and you gotthem all throughout your whole
area in different spots, thenyou're gonna be working all day
yep, I've.
Speaker 1 (35:39):
I've knocked out jobs
that are like within 10 miles
of each other and I'm done bytwo o'clock, and then other days
where i'm'm going fromSimpsonville to 30 minutes away
to back to Simpsonville.
You're like I spent three hoursof the day driving.
Speaker 2 (35:52):
And you have to learn
the hard way sometimes.
Speaker 1 (35:55):
Create a bread route,
create a route of saying this
day I'm on this side of town,I'm going to try to stay within
a 10 mile radius.
That way I'm not killing myselfhere.
Speaker 2 (36:07):
A hundred percent
Cause obviously you can do three
or four jobs right close toeach other in half the time that
you can do three or four jobsall over the place.
Speaker 1 (36:18):
Exactly so.
The point of this episode istime is money.
Break down how much you want tomake into how many jobs you
need and then price those jobsaccordingly.
So simple game.
We're at the 35-minute mark.
You got any closing statements?
You want to make Clay?
Speaker 2 (36:37):
No, just wash on.
If you have any questions,reach out to us.
We have a lot of good stuff inthe works.
Have a lot of good stuff in thework, a lot of cool stuff in
the works.
I'm very excited about thestuff that we do have planned
and and coming forward.
Make sure you're downloading umthe episodes.
If you just now listen to thenewer episodes, make sure you go
(36:57):
back and listen to the olderepisodes, figure out where we
came from.
It's like watching a series goback to the first and just
follow our whole journey.
That way you you've got an ideaof what we've been through this
whole time.
You learn on the way exactly yougo from back in our early
stages, but make sure you go tofacebook.
Go join our wash bros group onfacebook it's the wash bros um
(37:18):
and then follow the wash brosgroup on Facebook it's the watch
bros Um and then follow thewatch bros podcast, and then
Spotify, Apple podcasts, YouTube, Um.
And then you can follow me onFacebook, Clay Smith, or you can
follow Matt on Facebook MatthewJackson.
Speaker 1 (37:35):
Yep.
And if you guys reach out to usand you're like, hey, I don't
know where to start, can youhelp me?
How do I get business?
How do I start marketing?
Start at episode one I knowthat sounds cliche, but it's not
lazy on our end.
Like, if you don't have enoughinformation to ask specific
questions of, like I'm doingthis, I need help with this, I'm
stuck here.
Like you need more learning andmore learning comes with just
(37:57):
starting from scratch andlistening to the first episode
of the wash pros.
Like we literally document ourjourney and throughout our
discussions with each other,we've helped each other learn
and we've helped each other.
Like clay says something on apodcast, I've implemented it and
then I'm like, oh, thatactually worked.
Like sometimes you need to hearsomething 10 different times
before it clicks.
And this is a great, a greatplatform because you can listen
(38:19):
to us going back and forth forthe last couple years and saying
something and one time it mayclick, and then you say, oh, I'm
going to do that and then, boom, you make an extra $20,000 a
year.
It's, it's pretty cool you guyscan do if you just listen and
implement.
Speaker 2 (38:36):
Yeah, I mean, a lot
of people pay big money for a
lot of the knowledge that we'reputting out.
It's a some very good stuff.
My biggest thing is if you'renot taking the time to listen I
mean, because all it is isputting your butt in while
you're working or whatever Ifyou can't take the time to
listen and try to learn,obviously you're not too serious
(38:57):
about your business.
Don't try to shortcut and juststart asking people hey, what
would you do about this?
Actually, go back and listenand and figure out, uh, the the
journey that we've been on andthe things that we've learned
and um, but that's what we'rehere to do.
We're here to help you out.
Speaker 1 (39:13):
Yep, and, like Clay
said, we got some cool stuff in
the works.
We're putting together somecontent.
Uh, you guys want the PDFversion of the pressure,
pressure, pressure, washing bookI have on Amazon.
I also have a.
There's an audio book on thereon Audible for free, if you guys
have Audible.
But you can go to our, the WashBros Facebook group.
(39:33):
We'll drop a link and there'sthat book in there which is a
great kind of like.
We'll I kind of break down 22steps of like what gets you from
zero to a hundred K a year.
So it's, if you guys are morereaders or you just want another
piece of content, go to ourwash bros group, get that.
We're also going to drop somemerch soon.
So I'm working on like print ondemand shirts, which will be
(39:55):
super cool.
So we're we're going to try toreally get this out here and
have fun with people, and whodoesn't want to wash shirt?
Speaker 2 (40:02):
so stay tuned yeah,
yep, stay tuned, we'll get.
Speaker 1 (40:06):
We'll give you some
more information here shortly
sounds good, but we'll wrap thisepisode up and appreciate
everybody for listening.
See you guys, peace, bye.