The Water Trough- We can't make you drink, but we will make you think!

The Water Trough- We can't make you drink, but we will make you think!

No-nonsense insight for business folks! Whether you're contemplating starting a business, you're new to business, or you're a pro who is dealing with unresolved challenges, this is the place for you. You'll get actionable ideas, insights, and the motivation to grow your business, as you've always hoped to. Your host, Ed Drozda, The Small Business Doctor brings down-to-earth talk, conversation with thought-leaders, and much more. The key to your success lies in the untapped potential of you and your team. Join us at the Trough as we tap into your opportunity. A special shout-out to Tim Paige. Not only an amazing Human Resources VP at a prestigious New England university but a true Master of Music. That's right, he produced, played, mixed, and recorded our music tracks. Thanks, Tim.

Episodes

December 1, 2023 33 mins

Irene Stern Frielich discusses the attributes of courage, trust-building, and authenticity and how they have helped her achieve audacious goals she sets for herself. Setting those lofty goals, and having an operational plan to break down her goals and then execute on them, has helped Irene to grow her instructional design consulting business and has propelled her through writing and publishing her memoir. Now, Irene uses the same s...

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October 16, 2023 26 mins

My Home Office Hacks Publisher Joe D’Eramo, a copywriter/marketing & PR consultant by trade, shares his insights on being more productive while working in a home office. During this episode, we’ll also delve into marketing campaigns for small business owners: what works and how they could be better.

My guest is Joe D’Eramo, the founder and publisher of My Home Office Hacks, a virtual water cooler/newsletter for work-fr...

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Today I am joined by Kelly Fox for a conversation about work and volunteerism in the non-profit sector. Kelly's journey is powerful and I want to share it with you, with the hope that you will be inspired to explore your opportunities. One of the most powerful takeaways is the impact that Kelly's non-profit work has had on her for-profit business.

Kelly Fox came to the financial services industry by way of retail...

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Today I am joined by my guest and friend, Ed McDonough. Join us for an enlightening discussion about marketing strategies and tools that will help you to increase your visibility and sales effectiveness.

Ed is the founder and Chief Marketing Officer of ECE Marketing Services which is located in New Bern, NC. Since 2001 Ed has been a successful entrepreneur and multi-business owner who has a unique talent for developing and...

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Your business does not exist in a vacuum. No matter how big your business is, the ability to analyze and understand your competition is essential for success. One analytical tool is Porter's 5 Forces Analysis. These 5 forces, competitive rivalry, supplier power, buyer power, threat of substitutes, and threat of new entries, can provide information that will solidify your business integrity. Listen in to learn more. 

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August 10, 2023 11 mins

If you have ever been treated uncivilly, you know just how horrible it feels. Moreover, you know that the impact of being treated uncivilly is far-reaching. Working in an uncivil workplace is hell and the prosperity of the business is damaged as a result.

Civility is a choice. It is not rocket science. What will you choose?

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Today, I am joined by my guest, Kyle Swanson. Kyle is the founder of Ziel Leadership which is developing a soon-to-be-released program “Live Life Aligned.” The Live Life Aligned program equips people to live their personal and professional mission while moving closer to their goals and aspirations. To accomplish this, the program integrates mindfulness and emotional intelligence into in-the-moment practices through the Aware – Able...

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They work after school, during the summers and breaks. The jobs they do may not be the most inspiring, but they are as essential as that which anyone else does. It is getting harder and harder to find these employees. How can we inspire them to join us?

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Traditional coaching is a top-down affair. It makes sense as it is the job of a manager to get things done through people. But it's more than getting things done. It's about getting things done effectively and efficiently. To accomplish that, a manager has to consider an employee-centric approach. Alas, the manager as coach. Adding coaching tools to your management portfolio can change your world.

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Join me as I discuss small business matters with John Dustin. John is the President of JED Insurance and Financial Service Agency and the Founder of the Optimal Collaborative Consulting Group. He is not only an experienced small business owner but he is an advocate for small businesses everywhere. 

Our topics range from the pressure (and distraction) of short-term profits, and collaboration with our competitors, to the wil...

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A strategic alliance is a collaborative relationship between two or more parties. It is designed to facilitate the achievement of agreed-upon goals or to fulfill a critical business need while retaining the independence of the parties. Unlike a partnership, there is no need for a transfer of equity nor is costly legal assistance necessary, however, the quid pro quo principle applies. The parties agree to certain conditions and hold...

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A project pre-mortem is just what The Small Business Doctor prescribes to give you the best shot at a successful project. 

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June 9, 2023 11 mins

This episode is possible due to the amazing customer service offered by the staff of West Bridgewater Coin and Jewelry Buyers of West Bridgewater, MA. These folks put the customer in customer service. They truly have earned the title of 24kt customer service. 

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Our government is a not-so-great role model. Put something of great importance off to the last minute. But those of us in business know how to procrastinate too. The big question is WHY do we do It?

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May 14, 2023 33 mins

Join me and my guest Richard Rimer for an enlightening (perhaps surprising) discussion about branding. If you own a business or if you support folks who do, you are not going to want to miss this.

Richard Rimer has seen many small businesses close for an unexpected reason: they chose the wrong brand.  Specifically, they chose a brand that was too similar to that of another company and were forced to rebrand and pay their profits to ...

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All your attention is on the people who BUY what you are selling. But who is responsible for their buying? In large measure, it is your employees. Most of us do not have self-selling stuff. Maybe it's time for you to pay attention to your forgotten customers. You're buying customers will be pleased and I am pretty sure you won't mind the sales.

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April 21, 2023 13 mins

Promotions- employees love them, and employers need them. Ah, but as an employee, are your expectations realistic? And employers, are you promoting the folks with the greatest opportunity to succeed? Yes, promotions are important, but the way you handle them deserves considerable thought.

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April 12, 2023 11 mins

I have reached a certain age. The big R (Retirement) is approaching. For some of us, this is such a cool thing. For others, well, it's a bit more confusing. Either way, it is not a time to be squandered. There is much to consider. 

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We have all been there. Something is wrong and despite our best efforts, it's getting worse. What are we going to do?

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