Boosting Business Success Through Employee Engagement and Commitment

In times of uncertainty, employee engagement and commitment are essential to ensure business viability. Anchor your business by fostering a dedicated workforce! Learn how employee engagement and commitment can transform productivity and loyalty in our new podcast episode. 

Episode Transcript

(00:10):
Welcome to The Water Trough,where we can't make you drink,
but we will make you think.
My name is Ed Drozda, the SmallBusiness Doctor, and I'm really
excited you chose to join mehere as we discuss topics that
are important for small businessfolks just like you.
If you're looking for ideas,inspiration, and possibility,
you've come to the right place.
Join us as we take steps to helpyou create the healthy business
that you've always wanted.

Microphone (Yeti Stereo Mi (00:43):
This is Ed Drozda, the small business
doctor.
Welcome back to the watertrough.
Today I'd like to talk aboutemployee engagement and employee
commitment.

Microphone (Yeti Stereo Mic (00:53):
How much do you know about employee
engagement and employeecommitment?
When you think of them, whatcomes to mind?
Do they sound like they're oneand the same?

Microphone (Yeti Stere (01:02):
Employee engagement is an intrinsic
attitude and it's related to theenthusiasm that an employee has
for his or her job.
How excited am I about the jobthat I have, about the job I'm
performing?
On the other hand, employeecommitment, while it's also an
intrinsic attitude, refers tohow enthusiastic I am about the

(01:23):
company for which I work.
So as you can see, bothengagement and commitment are
very important in the workplace.
An employee who is engaged isone who is going to perform at
their best when doing their job.
They're enthusiastic about whatthey.

(01:45):
they're able to derive pleasure,they're able to derive value,
they're able to derive a senseof purpose and perhaps the
feeling that they can be morethan what they are being engaged
is being present, being activelyinvolved in what the employee is

(02:06):
doing, and this is extremely.
On the other hand, employeeengagement is also something
that the business owner,manager, and such has little
control over.
That is to say it's a personalway of looking at things.
The employee is the one who isor is not enthusiastic about the

(02:31):
job that they're perform.
it's not our place to get intothe heads of the employee to
make them enjoy the job.
We can certainly have an impacton the way that they look at
their job.
We can certainly inspire them bygiving them certain, benefits to

(02:51):
go along with the job.
That might make it moreattractive.
But fundamentally, employeeengagement is a very personal.
And it stems from our ability tofind people that fit the jobs
that we have to fill inbusiness.
We do not create jobs forpeople.

(03:12):
Let me step back.
Yes.
Sometimes we do create a job fora person, but more often.
We create a job to fulfill aneed within the organization.
The job is designed to reach acertain expectation.
It might be a cog in the wheelthat leads to something else.

(03:35):
It might be an end stagesituation, but we create the
jobs with the expectation,having a positive impact on the
business as a.
And so when we are seekingpeople to fill these roles, this
is where we actually can have animpact on employee engagement.

(03:58):
We have to look diligently forpeople that are not only
talented and capable of doingthe job.
People who are a good fit forthe job and for whom the job is
a good.
the latter part of that again,and people for whom the job is a
good fit.

(04:19):
If we can marry up the two.
If we can bring an employee intoa job that's a good fit for them
and they are served well by thejob, we are able to develop the
beginning of employee.
We should aspire to have engagedemployees, but again, we are

(04:43):
only able to set the stage.
We cannot tell them to beengaged.
We cannot engage them per se,but we can try to match them up
with a job that's going to havethe.
To engage them.

(05:03):
On the other hand, we haveemployee commitment.
Now, employee commitment is thatwhich is directed at the company
itself.
A committed employee is one whois enthusiastic about the
company for which they work.
one who was engaged may not becommitted.

(05:24):
I might be very engaged.
as in enthusiastic about the jobthat I'm performing, but I don't
really much care for the placethat I'm doing it.
I could take that experience,those skills and such to another
location with the same orsimilar job where I would be
more committed.
But employee commitment isreally important too in order to

(05:48):
get things done in ourbusinesses.
we need to have the support ofall of our employees.
Oh, fine.
We can't satisfy each and everyone.
We know that.
But we have to aspire to havecommitted employees in our
organization, and this issomething over which we do have

(06:09):
control in organiz.
that is populated with committedemployees is one that is openly
enthusiastic about what they'redoing.
The company itself, theleadership, is enthusiastic
about the mission and theywillingly share information with
the employees.

(06:31):
They don't settle for keepingthings quiet and ambiguous.
They treat their employees astrusted partners in the business
operation, and this is critical.
The employee that feels as ifthey are a part of the
operation, no matter what leveltheir job might be, are more

(06:52):
inclined to be enthusiasticbecause in this space, they're
able to determine, they're ableto sense they have a value, a
purpose here.
And to feel valued and havepurpose within a business is the
first step to being committed.
Committed to the organization,to be excited about the

(07:13):
organization.
And so as business owners,business leaders, business
managers, it's critical for usto create the environ.
in which committed employees canflourish is something that we
have to actively engage in.
So then what is the value ofhaving employees who are engaged

(07:35):
and committed?
Well, those who are engaged aregoing to be much more productive
in their assigned tasks.
And not only.
they're gonna be more inclinedto go above and beyond in the
way that they process theinformation they're given.

(07:55):
They become sources of knowledgeand insight that we would not
otherwise have.
If they're enthusiastic abouttheir jobs, they're more
inclined to learn about theirjobs, what makes them tick, what
could make them better, and theywill share that with their
employer, the committed.
despite the circumstances thatthe business is operating in,

(08:18):
we'll stand by them.
You could say the committedemployee is a loyal employee.
Loyalty, not something that wehear a lot about these days.

Microphone (Yeti Stereo (08:28):
During the COVID pandemic, many people
lost their jobs, and stillothers, their jobs were
redefined.
Yet committed employees stuck bytheir businesses because they're
enthusiastic about thatbusiness.
They know the mission they'repart of, and they're valued as
part of the ability to achievethat mission.

(08:49):
During the Covid Pandemic, whichof course still continues, many
people lost.
Their jobs Committed employeesstuck by their businesses
because they are enthusiasticabout that business.
They know the mission they arepart of and valued as part of

(09:10):
the ability to achieve thatmission.
The committed employee is onewho will be there when the going
gets.
So the takeaway from this isemployee engagement and employee
commitment are something weshould strive for, and my
challenge to you is this.

(09:30):
Take an inventory of youremployees and of yourself.
Ask questions pertaining toengagement and commitment.
Are you engaged?
Are you not?
what would you need to be moreso what's lacking?
The potential here to identifyand to amplify engagement and

(09:54):
commitment is extraordinary.
The effect that it can have onthe success and the longevity of
your business is unheralded.

Microphone (Yeti Stereo Mi (10:04):
Once again, this is Ed Drozda, the
Small Business Doctor, and herefrom the Water Trough, I want to
wish you a healthy business.